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Online Marketing

Fruit and Vegetable Marketing – 4 Tips for Direct Selling

Your products Marketing can depend on several factors: product quality, quantity, uniqueness, timing, location and relationships. For example, a restaurant would typically want fresh, high-quality and consistent quantities of produce.

Providing these may require more management and coordination. While you would typically receive a premium price, when marketing to these businesses Base your plan on your capabilities, While the plan will develop and evolve, it’s important to write it out so that you can review it. Your plan will likely include selling several different products at several different markets. Being organized gives you more time, flexibility and freedom to handle tasks as they arise.

Keeping important financial documents in a secure place allows you to easily locate them when meeting with your accountant or banker. Also, having set plans for what you want, your employees to do during the week can release stress, because you know how business tasks are being handled, Write down your plans as much as possible. This will help you think through what you need to do, implement it and later review and see how it is working.

For example, if you’ve developed a budget and track your costs, you’ll be able to monitor and make changes to improve your profitability Farm management. Software is available that helps a farm, create plans and to-do list, Whether it’s paper, trails, phone, apps websites or Spreadsheets. Anything that improves business organization is recommended. Financials include budgets, prop records expenses and tax documents.

Having a system of how you record and organize this information is important, You might think you can keep track of everything in your head, but the more you have documented and written down the more you can earn for you and make adjustments to your business Producers. We’ve worked with tell us: it takes less time than anticipated to keep good records and very quickly. They saw the benefits of having good financials.

We do not encouraged keeping good records for regulatory purposes, but good records could be valuable if you were audited or examined as it can clear up confusion or can conclude an audit much quicker. The IRS does not require specific kinds of records, but says that you can choose any system that clearly shows your income and expenses Start small and continue to work on each area If you’ve never developed a marketing plan writing down what you’re currently doing and making tiny Adjustments can be a big step For a new producer.

Planting crops for the first time is a big deal. Starting small keeps things manageable and allows for him to grow the operation, Don’t be afraid to change or to try something new. This is also true for developing a new market. Don’t expect to have all of your crop in a new market the first year, but slowly build and develop it over time. Relationships are critically important to the success of any business.

Ask yourself: are: there, are opportunities to be involved with organizations and individuals that can help accomplish your goals? Alabama Extension is available as a resource as our other agencies, like your local USDA office, Alabama Department of Agriculture and Industries and other farm organizations.


 

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Online Marketing

Janice Hall: Farmers Market Operating Guidelines During COVID-19 Outbreak

These are based on the Potential risks associated with COVID-19 also Known as the coronavirus and its impact on the Health and the economic well-being of our farmers, The next few segments will Provide refresher practices and give you some enhanced best practices to have in place to protect You and your customers Now, let’s look at some Ways that you can protect yourself and your customers, Farmers, vendors and Market staff should wear food-grade, gloves and Change them frequently as soon as they become Soiled or contaminated Make sure that you are washing your hands before putting on a new pair of gloves.

Next, you should increase the number of hand-washing stations. For customers and vendors, and also remember to post Signs reminding everyone to wash their hands The picture on this slide. Shows you an example of a hand-washing station that You can make yourself at home if you don’t have access to one. Each farmer should have Soap, paper towels and hand wipes such as Wet Ones and hand sanitizers for their booth.

Now there is a difference between hand, wipes and disinfectant wipes. Please note that disinfectant wipes such as Clorox or Lysol Wipes should not be used on your hands or any surface that will come in contact with the food. Please read the label to make sure that you’re following instructions for proper and safe use. You want to make sure that You limit the customers from handling the produce. One good way to do this is to have all of your foods pre-packaged To slow down the spread of This virus and other bacteria limit the customers from Touching the product, All foods should be pre-packaged to eliminate potential Contamination at the market Examples would be pre-packing.

Breads and baked goods Pre-packing all foods, Will help in this effort Now how your booth is Stocked and positioned can make a big difference. In you doing your part to keep things safe, Let’s take a look at your Farmers market booth is yours, ready Institute six to 10 feet of space between vendor booths, where possible. Now, if you’re unsure about How much space this is, you can simply stretch Your arms side to side like an airplane or you Can do six to 10 paces or footsteps toe to toe The virus? Has minimum Ability to spread in the air It goes into the air and it Settles onto the surfaces You can also separate, but Don’t cross-contaminate Separate the duties at your booth, which means the person handling the money should be separate from the Person handling the produce.

You want to try to segregate the duties behind the market table so that the virus does not spread through currency. It is a good idea to Designate one individual to handle the money, tokens and coupons while others are handling The produce being sold Again, wear food-grade, gloves and change those gloves frequently So we’ve been hearing about practice social distancing with the coronavirus, but how does that apply? To a farmers market: Well, we need to limit bare hand, contact no shaking hands and no hugs Handshakes, hugs and close distancing, while talking to each other Is a part of our culture, however, to prevent the Spread of this virus, we will have to practice Social distancing So limit your handshakes and hugs, because if someone carrying the virus has virus particles on their hands, they can transfer that to Your hands by direct contact, So please, let’s show those appreciation gestures at a distance, A nice warm smile can go a long way.

It is critical that health and wellness is practiced at all costs, so protect your health and others by following these guidelines, Farmers and vendors, who are ill or showing signs of Illness should stay home. Incubation of this virus is up to 14 days, so it is quite possible. That you may have it spread it without, even knowing it Send a replacement to sell if you’re sick. If anyone within the farm business has been confirmed with COVID-19, notify the manager and remain home, Farmers should be readful.

Also of signs of ill customers, removing all products, They may have touched from their sales table. Do not remove them with your bare hands. It is important to postpone Those yummy samples, Like I mentioned, doing, This will reduce the risk of the virus particles transferring from one surface and person to another And lastly, as usual, no dogs Are allowed at the market? No dogs are allowed at the farmers market unless they are service.

Dogs, as defined as follows: Under the ADA, a service Dog is defined as a dog that will have that has Been individually trained to do work or perform tasks for an individual with a disability, The task or tasks performed by the dog must be directly related. To the person’s disability, Emotional support dogs do not qualify. So to sum this up best Practices is the key to healthy food and healthy customers For more information on the farmers market operating guidelines during The COVID-19 outbreak you can visit the Farmers Market Authority At www.

Fma.Alabama.Gov or the Alabama Cooperative Extension System at http://www.Aces.Edu. Thank you.