Online Marketing

#SalesChats Ep. 58: Sales Training Tips & Advice w/ Tim Haller

S. Excellent. My name is John golden from sales pop online sales magazine pipeliner CRM, I’m actually today, not as I’m York, normally I’m in San Diego, I’m actually in lovely Vienna in Austria and my colleague Marta is also somewhere in the city.

I don’t know quite know where, in the city you’re hiding today, Martha also in the end, is keeping you’re keeping your location top secret okay. Well, today, what we’re going to talk about is sales training tips and advice and Tim’s the founder and president of sales gage, which is a sales training company that offers a kind of unique blend of both live training and online or elearning training. You know focused on strategies that immediately drive pipeline and have near-term impact, because I mean, I guess Tim, that’s always one of the things when it comes to any kind of training, but particularly sales training.

Is you know how quickly is this impact? Are we going to see the impact so, from your point of view Tim? What are some of the most important components of a successful sales, training or sales performance improvement initiatives? You know what John there I guess it depends on how you actually measure success. It depends which VP you’re talking about if you’re looking at just, I need a common language for people to be able to work through and have a process.

That’s a methodology, training and there’s a lot of companies that offer that methodology in the and that’s interesting, because, typically working for Hewlett Packard for 20 years, we went through every training known to that you could possibly do, and it turns out that each one of these Trainings had some value to them, but one of the things that really lacked is how do you measure success in sales training, um, that if you want people to fill out paperwork and be able to come out and have a nice, you know I have a nice Blue sheet, or whatever that you’re using, then that’s what you need to be able to buy for sales training our customers are looking at success is how many deals do we get what happened in the training? As you mentioned, what we’re really discovering is finding that eLearning and blended in with a live practice session has been unbelievable for lowering cost and driving.

You know real success. You know. Last week we did a storytelling program for a customer. It was very customized to their products and at the end we did two hundred and ninety some odd calls 219 times. They’ve either left a message or talked to someone and they got 43 actual meetings out of that and at the end of the day, one of the women, this woman Erica sent me a note and said: not only did the class go really well, but she ended Up closing an opportunity, the following day on something that she made a phone call in that day.

So, if you’re looking for success, that’s what I look for is is: did you get something out of it? Um yeah! So that’s it! So let me just focus in for a moment on that so um you mentioned the blend of e-learning and then live training. Is that live training in person is a live training? Is it virtual live training? Can it be either/or, and what do you find is? Is appropriate for maybe self-paced e-learning and what’s appropriate for live, I mean: how do you, how do you get the best of best out of both of those media, so they can be virtual and they can be live? If we talk about the e-learning, what you really need to do is make it to be about an hour long, and these are the concepts that you want people to learn because it used to be that I would come in and do a live session and we’d Spend 2 to 3 hours on doing the lecture, and then we would do the live training.

Well, it turns out now that we can immediately deliver two modules, which is really a 50 % cost savings to the customer. We can do 2 modules in the time it takes us to do what used to take us to do one, because we’ve got that e-learning what’s what’s appropriate. Is that whatever you do has got to be? You know under 90 minutes, basically in order to get people to stick and the real value of the tactical training is that people are practicing it.

They do it right away, and then I guess is that the it’s, the ongoing reinforcement, because one of the things they you know – and I was in the sales training industry for a while – the the biggest obstacle always was. You could come in. Obviously – and you could do a sales performance improvement initiative with the company everybody’s super pumped and enthusiastic about it and then you leave and you know, you’ve trained the managers and you hope that they’re going to, but you have no, you have no way of really impacting It going forward and this the highly motivated ones, will take it and run with it and they probably train themselves anyway, but the rest of them.

It kind of atrophies over time sales isn’t for children. I mean it’s a hard job, John right and to your point, making them practice and showing that it works again. This isn’t about filling out paperwork. This is literally about making sure that they’re working on a live deal that they’re making phone calls that they’re in the middle of a negotiation. That’s the real value in being able to do tactical training it’s what they got to do every day and if they can’t be successful, that’s not anything that a sales training is going to make work.

What is it, what are some of the common issues that you see and that you’re you’re when you’re training that you can help address, such as you know, maybe one of the ones that I used to see a lot in the past? Was you know, sales people? Maybe holding on too long to an opportunity, maybe not qualifying it enough in the early stages and then running into problems later. What are some of the common issues that you come across that you can address? Well, if you break down the process where we start with prospecting, the very first thing I talk about is you know where your leads coming from number one and then number two: how do you line them up so that you can be very efficient with them? So it’s a time management piece that we need to teach people up front.

The second one is, I love the CRM, but not when you’re making calls make the calls and then go back and update your CRM. That really gets you to focus on what you need to do and move forward when you think about deals, what really struggles is that they don’t know how to qualify them. They really struggle with qualifying a deal, and you know everyone thinks that their baby’s really good-looking and cute, but at the end of the day your deals aren’t I mean you think there are great deals, but when someone else looks at them it becomes a problem and You know: we’ve got a couple of ways that we do it to attract.

You know some differentiate differentiation there, but upfront it’s about understanding what I call the critical business issue and that’s a really important one, because we break it down into what we call the critical business, the critical technical and the critical personal – and you know I can address Them if you’d like John on that side, but I’m not sure exactly what you’re looking for no I’m, but it’s it’s good.

Where we’re going with the conversation, I really like it. I think focusing another critical business issue because I do think like okay, so every sales person when they engage with the prospect they they may at least try to have a business conversation and try to get to the business issues. But some people are better at it than others. Why do use? What makes some people better at that, and it is part of it – is that some people don’t really know what how to define what a real business issue is.

Yeah turns out that’s a little of both one that they think they’re having a business issue conversation. The first thing that you describe is the technical issue when they hear the pain point that they’re actually going after, and they hear that issue that they can solve with their product or service. They jump on it both feet in and they’re one or two questions away from qualifying for the critical business issue.

You know when we talk about high value trade table, which is where we get into a from a book call from Chris Voss, never split the difference. Negotiate is if your life depends on it when we get into high value trade tables, it’s really about knowing. How do you capture that information, and one of the very early captures, is what I will refer to as the critical business issue? It’s the people, time and money, and if you stop from the pain point and go back and start engaging, how long does it take you to do this? How many people are involved? If you get two of the three people time and money, you can actually calculate an ROI, and if it’s equal or less than a year, you probably have a good opportunity to close a deal as an example.

We had a customer that swore he had a great deal just on upside-down and it turns out that when we did the critical business issue in calculating the ROI, it turns out that the customer that the client was spending fifteen thousand dollars a year in engineering time. But to solve that or to make them more efficient, they had to spend sixty thousand for the product or service. That’s a four year return on investment, but he swore he had a great deal mm-hmm.

So so what I, what I was finding I am, and I’d like to get your insight on this, as I said, is that it’s not always the fault exclusively of the salesperson right. It’s the the sales managers can get very distracted into late-stage opportunities. Trying to you know, get in there and be the super closer or let me help get this over the line when really, if they focused more on helping to qualify and be that sounding board earlier in the process and we’d have less we’d have better qualified issues.

Maybe are better qualified opportunities, maybe less of them, but with a more higher likelihood of closing well they’re, so focused on three to four times pipeline. They get so into that that they lose sight of the quality versus quantity. So you know one of the studies that we did is that last year there were a hundred deals that we went through with customers and of those hundred ninety six of them had critical technical issues, pain points that they could solve.

Only four of them had business issues that were actually calculated and agreed upon. So this idea that you know they know what they’re doing is one thing. The other piece that you look at is you have two thousand. I call it deal time. It’s two thousand hours a year to make quota roughly little less happy of two thousand half of that goes away to you’re, doing your internal job and everything you need to do for your sales manager and the internal, and you know, life in general gets in the Way – and that means you’ve got a thousand hours well, if you know that 80 percent of the deals that go into your pipeline literally, don’t close, they either lose to competition or no decision.

That means that eight hundred of your remaining thousand hours is gone to deals that you shouldn’t be working on and that’s 200 hours of deal time. That’s all you got to close if you can just get one or two of those deals that your you’re working on to really look at and say: hey, it’s not a good deal. I got ta kill it. Then you have a huge difference in what you can do for deal time, because I mean personally, I get kind of tired of that whole mathematical formula.

You know the we need 5x our pipeline and then life is good and you’re thinking. Well, wouldn’t one and a half of really highly qualified opportunities be better. You know than 5x a load of garbage that it’s funny. I had a guy who worked for me for years, and he kept telling me about this Hamilton standard opportunity was coming in. It was coming in. Finally, I looked at him and I said Larry I don’t get it.

I’ve been forecasting as for you for months, I said it’s not coming in. I said what’s the deal and he said to me: you know Tim when it’s the only deal in your pipeline by definition. It’s a great deal, there’s a well, you know all of a sudden. You know we’re getting to the point where we start teaching people you need these high-value trades and again I recommend this book by Chris Foss. You know never split the difference.

Chris was the FBI hostage negotiator and Chris talked about the fact that you need to know what you’re going to trade before you get into it, and we built this scorecard in this whole idea of high-value trades and its value. What’s the customer asking you for on the one side and on the other side it’s all about time, and so it’s really interesting because when I take guys give me an example of that, because this is fascinating.

Give me an example of some high value, some trades that you might make. Yes, so here’s the one you know one of the things in the software world a lot people want to get to the demo. They don’t know why. But they just know that if I show you something, maybe it’ll stick well, if you start thinking okay, well, I could do a custom demo or I could do a standard demo. Well, those two items right there are increasing in value.

The standard demo will cost you more money than a sales call or a recorded demo mmm. The custom demo takes a lot of time, more people etc. So, all of a sudden that whole idea that I actually am being asked to do a lot by my customer. I have the right them to invest personally, they need to do more for me. So what I teach these guys is hey in order for you to do that. You know, and I’m happy to do, what you’re asking for, if you want to custom demo, I’m happy to do it in order for me to get that done, I’m going to need to think about a high-value trade that I want, and that might be you need To put together a requirement stock that states, you know how you’re going to measure us what you’re doing etc.

The customer has to do that work that all of a sudden becomes this idea that you’re committing to work with them. Only if they’re willing to work on your side and when value looks at time on the right-hand side and that’s you know, value on the left and then time on the right. The critical business issue is like the third item on the list and a lot of the sales managers start saying to me. That seems like a really valuable thing.

It’s it shouldn’t be. It should be more than three points, mm-hmm and I said to him because you’re looking at it in terms of value in that time, I need to know what the return on investment is before the deal gets into the pipeline right. I need to know that we’ve got a good deal and you and the customer agree that we got a great return on investment, so you touch them something that’s really fascinating here and that I wanted to dig a little bit more into.

I think what you said at the beginning. There is in order to do this kind of trading right. The the salesperson has to have a good degree of confidence and respond respect for their own, their own time and the value that they bring right, because if I don’t feel that way, I’m going to say oh yeah I’ll, do a custom demo for ya I’ll paint. It whatever color you want it to be, and you know and I’ll send you chocolates too, but it requires you to have some confidence in yourself and the value you’re bringing for me to say yeah Tim I’ll.

Do that for you, but here’s what I’d like you to do in return? You just got it right on by the way. It’s it’s not a hard concept, but if you don’t plan it upfront right, it doesn’t happen. You need to know what you’re willing to trade and win you know and – and I find it fascinating that salespeople, don’t ask enough questions and, like I said, the critical business, they will actually check off as a that’s something they’ve gotten from the customer.

And yet, when I go back and say what’s the return on investment, how long they they have the technical issue, you can always sell with this issue. You can sell against the pain, but if you really go back to the business impact, because someone in your customer is doing this you’re, not an expert in the finance right, little piece makes a huge difference and they’ve got to be confident enough to do it.

Unfortunately, they don’t want to know the answer, so they don’t they don’t do it they’re. You know. If I get the answer you know it might be the one I know one and I don’t have a deal and then then I might have to find another deal, which means I got ta make a call and I’m going to make a call. I’m petrified of the phone, so there’s another interesting thing in your training nowadays, how much is it evolved over the years, because one thing I I see a lot of right now: is people don’t want a prospect anymore right or they? They would tell you.

Well, you how cold-calling is dead and inbound rules, and you know I sit here and kind of wait for leads to be fed for me, because actually it’s really marketing this job nowadays to fill my pipeline. So what is your what’s your answer with us? Well, there’s two answers one: when people get promoted the first thing they think of is oh, I don’t have to call anymore and great sales reps. Still. I don’t care what you call it cold, calling it doesn’t need to be cold, calling McCoy, but networking and understanding your accounts and seeing what’s going on, you know we just did one, which was something we called slam.

A sales lifecycle account management program and we took a customer through how their client goes to market and then how to interview executives at each step. So they could go back in and create an opportunity. I don’t care what you call it. That’s prospecting well, but right now it’s BTR’s. You hear sales development, reps and business development reps in they are usually people that are fairly inexperienced.

They haven’t quite figured out what they’re doing yet and they’re being asked to go out and call people and generate leads to that point. We actually created, what’s called a BTR kickstart program where we bring together BTR’s. Let them get a couple of different ├«le earnings and then either virtually your live depending upon how they want to do it. Take them through how to get on that phone and tell a great story and handle an objection.

That’s the minimum that needs to happen, and it’s really powerful when you read these young folks get on and do it. We did one a couple of weeks ago where I had a small group, four or five people, and they were just amazing. They were energetic and ready to go and it was fun, and you know it all went on their oldest coldest status leads and I’m working wonders. Well. You did again there’s an interesting thing that you touched on there, that you also you also you know mentioned earlier me here and that storytelling right, because what you just said is you know you got, you teach them how to tell a story, and then you know Overcome the objections, but I mean oh I’m going to think of you know I got a lot of.

I get a lot of unsolicited emails and phone calls and stuff. You know, as we all do, I’m trying to think of the last time. Somebody captivated me with the story. So when you teach storytelling tell me a little bit more about what what do you? What do you teach them to do? The biggest thing that I like to be able to do is you know your marketing. People have done a lot of work for you, go back and read your case studies, because that’s where your story should come from right and it’s pretty simple by the way, as I did with a with a customer, we took their infographics on a couple of their Case studies in an e-book and we immediately were able to build five six seven different stories that you could reach out to their customers on.

They were very customized. You know we teach them to actually start with some level of a pain point you know understand. You know, based on your title, customers like yourself, have been telling us again. You’ve got the confidence you know one of our customers was able to you know. How do I get a few minutes just to talk with you about this or who should I speak to? It’s literally about being able to build a very short story: 20.

Second voicemail – and the biggest thing here is that you need to do the one-to-one executive prospecting, which takes a lot of research in time, but this BDR SDR world. You really got to get him into volume. How many things can I get you know and, like I said when we did it last week, you know in a 90-minute period it was 290 dials and that was 18 people, but that’s pretty powerful when you think about it in 90 minutes I’m going to each One of you we’re doing 30 to 40 calls and you need to do 50 to 100.

Today. It’s all a matter of time management, a little bit of technique in a cabin, a great story and another CAG, you were said everybody was enthusiastic and you know fun. I mean you got a let’s face it. If you’re going to be made in that amount of calls every day, you’ve kind of got to get yourself psyched, you know hyped up and because it’s it’s a tough thing to do so, you might as well may make it fun yeah and recognize that most people, Like yourself, John, are not going to respond, you you need to be there at the right time, doing the right thing and saying the right item that actually hits their pain point that they’re willing to work with you on yeah, and I think, that’s part of the Reason why you see a lot of people give up so easily? It’s you, they make.

You know a few hundred calls or whatever it is, and they say well. This is useless. This doesn’t work but, as you say yes, if you call me on an average day and – and you know put something at me, you know I’m if I even pick up um yeah and if I do I’m probably not going to listen to you. But there are occasions when you know an email is pumped into my email box or somebody’s called up about something that I’ve actually been thinking about and I’m like huh.

Maybe this is worth listening to. So it’s like it’s like one of those things is it’s out there. If you keep going right, it is, you know one of the things I tell people. John and people say all people don’t listen their voicemail. They don’t do this. Look at if people really like what you have to say, they will call you back yeah, I don’t care. If you catch them live they might be. You know, engage you and and have a meaningful conversation as you defined it, but at the end of the day, you really need to be able to get people to do work for you.

If you’re doing all the work and they’re not doing any, you don’t have a deal, you know it’s the funniest thing, as I say, to salespeople. Okay, tell me about the last meeting you were on whether it was on the phone or in person, and one of the things that they talked about is that they did all of these action items, and I said great, would your customer ya know so? Well, they they had nothing right there waiting for us, yes, okay, sales is a is a whole negotiation from the beginning to the end, and I think it was Ian Dunbar who made it.

He was a famous dog trainer and he says: look at whether you’re training, dogs or spouses, it’s exactly the same. It’s a negotiation and that’s what we’re doing trying to train our customers. Yeah absolutely – and I love that and that you brought up that issue about yeah, because that that’s one of the biggest one you see is like somebody comes back from a meeting or gets off the phone or a virtual meeting, and they say I had a fantastic Meeting the prospect really engaged – and you say, what’s the next steps.

Well, you know: we’ve set up a follow-up meeting for next week. That’s fantastic! What are they doing between now next week? No, what do you mean? What is this customer doing? Nothing yeah again the high-value trade table. You know as part of the sales gauge five module where you actually build this trade table, one of the things before you you get off that phone before you schedule. You’ve had to ask them for something it could be as simple as a LinkedIn, but I’ll tell you if you’re sending a quotation to a new prospect without actually scheduling a meeting to review it.

Even it’s only 10 minutes, you’re missing a chance to increase the qualification. Just simple things like that, John and that sticks with people and they love it, and if they can’t give me 10 minutes to actually review a quote, then how serious are they about buying yeah for sure, I’m one oak say as we’re bumping up against the end Of our time here, what I did want to ask you quickly, though, is about sales training becoming part of your daily work practice right, and I do think that this is – and this may be true of all disciplines – I don’t know, but I mean I think, particularly With wit, sales, you know, I don’t think sales people generally, we invest enough in themselves right or take enough response.

I think most people I mean I so people who probably practice their golf swing more than they ever practice their sales skills and, at the end of the day, they’re not on the Ryder Cup team, so golf isn’t putting food on their table. Your sales job is, and yet you’re missing any more time practicing your hobby yeah. You know one thing I talk about and it’s an interview question when I teach sales managers about interviewing and how to do behavioral interviewing one of the things I say is: I want to understand what book you’re reading right now today bring.

What did you do to invest in yourself? It’s a simple one, and if someone came to I, and by the way I don’t care, if it’s a novel or something that you’re reading for fun, I want to know that you’re doing something to invest in yourself. I’ve got a whole list of things that I love, but this and I’m really high on it right now, is book around this. This Chris Voss, the Frank Boettcher book on how I raise myself from failure to success and selling.

There were things and lessons in there that actually get you to understand how to be a better salesperson. You know I’ll talk about one guy, this Don Darren Becker, who was just an amazing customer of mine. He was a global sales manager at JD su many years ago in their Navi AVI, but Don had left. He wanted to go back to being an individual contributor and Don went off, and I talked to him recently and Don had this great thing that he told me he became such a better salesperson because he had empathy for his sales manager.

One thing people need to recognize is that make your manager look good they’ll make it do a lot for you and so Don had his CRM updated. He had his reports and he knew what was required in what the customer needed and or his manager needed, and that made him a better salesperson and he had much more time to sell because it wasn’t constantly answering questions from a sales manager was so profound and He’s an excellent excellent sales rep and he loves it, and you know he was a manager was a global guy and he said I want to be an individual contributor again, there’s a noble thing to that.

I love him. Ya know I think, that’s a great self-awareness. I think there and you know, focusing on what you wanted, what you’re good at as opposed to always feeling that the only way to prove that you’re, improving or or you know, moving on in your career, is to have the term manager, because it’s not the case. So, okay, so as we finish up on our time here Tim, this has been great. It love the conversation.

I always like to ask guess what do you personally Tim do every day to set yourself up for success? What’s something you do you know so I’ll tell you John the biggest thing that I tell everyone on this one. You know if you ever read a professional athlete before a game. They’re stretching they’re doing they’re getting warmed up right, they’re, not just going out cold into the field. So one of the things I tell everyone and myself is grab a couple of your really old cold leads, go back out.

People you haven’t talked to in a year. It’s all in your crm, just you know new a sort and then take and make your first three or four calls of the day. Those are your warmups just make those calls you’ll get a couple of dials in and you’ll get in the habit of doing things and like a professional athlete, you’ll have warmed up because once you get through three or four of them, good things happen, but you need To be able to understand, what are you going to say? Is there a? Is there a great story you can tell, can you you know refer them to some piece of content that you know you’ve done, whether it’s in manufacturing or service or financial services there’s good things and that’s what I like to start out with you know get yourself Pumped up by making a few phone calls in the morning to your old leads and then believe it or not things happen.

You even will resurrect a couple of leads out of there. Just by doing that, ya know this fantastic advice. I think everybody should. It should follow that advice, phenomenal and just before we go to him just tell everybody just a little bit more about you and your company and how they can find out more about you. The easiest thing to do is either send an email to us info at sales, Gage, GA uge dot-com or you can actually go to our website.

Wsas gage comm and in that you’ll see our e-learning platform. I got to tell you what we’ve been told is that the e-learning platform is a very under priced value. We give that away for customers to really get something out of it, and it’s really targeted at that that small company that really needs to do some training, but they can’t fly everyone everywhere. So highly recommend that people check out.

We do and there’s a resource page that has a lot of free stuff that were given away um. So thank you so much John for letting me come and talk with you today. I had a lot a lot of fun. Doing this yeah! Listen! Thank you Tom! That’s Tim say to Tom Tim Tim, hello, there in Boston, my colleague Martha here in Vienna today my name’s John golden says pop online says magazine pipeliner CRM also in Austria, but would be back in the San Diego studio next for the next one.

Next week, again Tim, this is great glad. You could join us glad you. The people could join us on Twitter, Martha anything any any fun stuff from Twitter today, funny stuff, not but very interesting ones Thanks. I look forward to reviewing the Twitter feeds later again. Thanks. Everybody and we’ll see y’all again for a sales chat really soon. Thanks.

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Online Marketing

How to Move Products Stacking Cash in 2017 – 3 Words Marketing Marketing Marketing

Will you learn how to make money with either job today we’re going to talk about make sure we get there. We want it. How to move product in 2017 got a lot of stuff, that’s happening and we’re going to reorient the blog and the discussion towards marketing. I woke up this morning and I was going to do another stream, but I saw this pop in and I was like hey.

Let’s talk about this also during the live stream, only there’s a 75 % off for 30 days 2500, because I’ll get questions about hey. What do you have that can help me do this and that’s the course that can help you do that, so, let’s jump into it. First of all, your marketing must be embedded in your product, that was that mean before you get your product before you make your product before you discover your product and all those other stuff.

You need to make sure that the market exists and put in the elements and factors and things that you have to communicate to sell that product. Now, I’m going to go way way back way before 30 days to 2500. I’m going to the way back. This was with Craigslist, I used to sit in the warehouse and I would pay attention to people who would come in we’re doing a lot of furniture, we’re selling a lot of furniture.

In this. I will see people no look at their body language. You know like I like this, but they wouldn’t buy. No, it was just sitting there like, and I start asking them questions like. Why won’t you buy it’s clear that you like it? You need that you came here. You got in your car. You spent money on gas to get here and that’s just I can’t get it home, hmm and so what I did was I changed. My marketing price includes delivery on anything over 300 bucks, washer and dryer sofa loveseat whatever, and I always bundle it together to make it worth the while of hiring that delivery and I embedded the delivery guys cost in the product, because I was getting stuff out.

Storage units – I remember – selling a bedroom set for $ 850 in the unit cost me 200 bucks. There was plenty of margin in the deal to hire someone to make sure it was delivered properly, set up and everything. So once I embedded that in the marketing I didn’t change my copy, I’m changing the ads and I changed nothing else. I just put that in the copy in the advertisement, sales went up 75 %, so your marketing has to be embedded and whatever you know.

I have these thoughts and you know people come in here when I said no eBay in the Amazon. You can’t make a lot of money on Amazon yeah. Can you make millions on Amazon and eBay yeah? But the thing is, you can never build a brand on those sites and you can never get to that long-term wealth, so you’ll be forever chasing your tail and you’ll never be building something that you can stack up year and year after year after year after year Year, you can’t do that.

You just can’t and I don’t like some people – don’t care, but a lot of articles I put up about that stuff. They’ve all come true and there’s a lot more to come. Let’s see what we have, we have Diana we’ve got our Ben we’ve got Benjamin morning morning, Cedric there’s a book. You recommend on marketing yes, 30 days to 2500. That’s what I recommend for people who are reading this blog, who listen to the messaging who come here? Who are interested in Marcus, see the thing is many people will read the book, then we’ll tell you why 30 days to 2500, which is 75 % off only during the stream, will help you many people Hartman lies business which hurts them all right.

You want to get a book on marketing, let’s say you already have a business and you want to go out and get this book on marketing and you’ll go on Amazon and you’ll. Read the reviews they’re doing really well and people love it, and then you get the book. You read the book, you apply the stuff, but it doesn’t work for you now why there are certain elements that should have happened before you got the book to see.

This is one of the reasons as an educator as something that’s training courses we’ve been doing this for years. It puzzles me, and it de-stresses me that I’ll have one person who’s doing really really well and then I’ll have another person who is sucking ass and I’m asking what is missing and part of it is missing. Is this one person who will get this course will be in a position where it can help them? Then another person will be like at that beginner stage and they’ll get overwhelmed and you know with a book.

So the thing is you’ve got to work. All of these things in tandem – and you got to put it together, because if you don’t you’re not going to get the results that you want and with today’s stream marketing three words marketing marketing marketing, if you can become really proficient with marketing, you can sell a Lot of stuff, as I’m talking about and uncivilized profits, we’re getting into the deep pathology and psychology of how you sell your product or service or brand to an audience, and often it’s not what you think it is it’s just not it’s just not what you think It is because we think in a very linear stance, terms of if I do X, Y & Z, I’m going to yield this result when people have not changed since we’ve been walking around on this planet.

Our pathology, our behaviors, have not changed. Technology has changed. Quite a bit, but we as people and how we interact with each other and stuff that hasn’t changed. So that’s why you go ahead and read like older books about people and it’s still very relevant or someone to post something on Facebook written in like 1906. That rings very true today, because we as people have not changed, we haven’t like to think we have.

Our society has changed. Our technology has changed. How we govern has changed, how we treat people in our society. That’s changed, but at our core who we are has not all right. So the first thing is with marketing is: when you create your product or service, you must ask yourself how many people would buy this and part of that asking is establishing the products establishing the service and going to the marketplace.

This is why you know you’re sitting around writing a business plan for maybe a year to is ridiculous because Travis who started Boober, that’s what he did he didn’t. I have he had the app he went to all these limousine companies and he said: hey sell me X, amount of space and I’ll pay. You, you know, send me an invoice and I’m pay at the end of the month, and he worked on that for two years in a beta testing mode to get the information to go back and create the real business plan.

Part of that experimentation and doing things like that is going to yield information esoteric information. You will not get any other way you just won’t so part of that is. You got to do some work and this this is the thing that just so hard for people, because there’s this scarcity mindset, there’s just limited mindset. Belief of, if I put forth this and this and this I’m going to lose, or if I put forth this and this and this and it does not work out, I have lost and the reality is.

If you put forth effort – and you can do some experimentation – you get feedback that you normally would not have and that’s valuable, that’s very, very valuable. It’s extremely valuable when we got in the chat room Raquelle morning diana morning, welcome to teaching rocks, share, live hey. This is new thing. What we’re talking about here is marketing we’re not talking about my business, because everybody wants to know what my numbers of stuff are.

I am NOT quote the regular internet marketer, I’m not going to show you my tax returns and show you fake-ass screenshots. The questions have to be geared toward marketing. So when someone later comes and reades this, then we’re all on the marketing tip and also that kind of information you got to pay. You got to pay for a baby. You got to pay for. What’s the saying the game is sold, not told all right now lift the marketing deal and let’s just go ahead and say you know people ask me these questions like why I do what I do.

I spend 70 percent of my time creating marketing stuff. That’s how important this let’s go way way back to the upscale garage, so my job was logistics, project, procurement, marketing and a few other things, but those two main goals. So when I would go out to a unit and I was buy, I was buying for certain streams that were already established like one of the big problems we had, and this is how you embed your marketing.

One of the big problems we had was trash trash was stuff that could be sold, but it piled up so damn quick, we couldn’t sell. It went throw the way because we had all this low dollar, merchandise, toasters, microwaves, clothes, small televisions, bikes and it was just like every week. I could count on getting X amount of microwaves. I could count on getting small televisions. I could count on getting to 3,000 pieces of clothing every week, so I would go out because I created the dollar space and I would advertise that to my Mexican Hispanic brothers.

I was like hey homie amigo amigo amigo me too me too me too. Whatever it depends because there’s different things how they respond and that’s like hey, go, tell your friends and this bags free for you. So I had a whole economy and that’s what I talk about in these articles screen your own economy that I had a group of people that I knew. If I got to the three thousand pieces of new dollar stuff, I was going to get fifteen hundred two or three thousand dollars from that income stream, because I bought and marketed for that stream.

I knew a lot of people weren’t with them. I knew what soon as people walked in the warehouse where they were going, what they were going to buy, then that’s that was part of the marketing and embedding and buying and stuff any tips on how to target a specific demographic to market. To yes in uncivilized profit, we’re talking about that. Essentially, you’ve got to do some research this. This is the whole thing.

I’m going to tell you the truth here. You can’t do all of your research on line. You do a good bit, but you’ve got to do research, identify the market and test the market. So it’s not really a matter of finding them. It’s a matter of saying, hey. I think that these people would buy my product. You creates a product and you test it on a small scale and then, if it works out, you scale it up. If it doesn’t work out, you find that no the market or you tweak your language, so you’ve got to go out and pick something.

This is the thing everyone wants, like I’m going to give you the top ones weight loss. Number one beauty is high fitness insurance well how to get rich. There’s ten, I don’t. I know it’s like ten top markets. Demographics that could just exist. You’re super huge and that’s why all these guys get into so just do a little research like what are the top ten and niches online. Well, the top fifty you’ll find that stuff this.

If you increase something to sell it to them, how the create a good marketing plan number one, you find the market and you start talking to them and ask them what they want. How do I implement into a service business, including marketing to my pricing? You got to talk to people, you got to sit down and ask them like when they’re at your car wash you got ta like pull aside and actually have a conversation, because this is one of the things that many proprietors and business owners don’t do, because there’s I’ll tell you, sir: it was a place they’ll used to get my car washed and there’s another place that I get my car wash now.

The other place is more expensive, we’re talking about like three dollars, but still it’s more expensive and I have to kind of go out of my way to go there the place that I go to now, the owner. Every time I go in there he actually talks to me another place. I was just a number so as a business owner, if you sit down and like really start talking to people you’re going to get this information that you can help you and that would be Benjamin.

How do you make money I sell stuff, I’m used to all the parts busily trying to take it online. Okay, this is the thing with auto parts. Unless, here here’s the discovery mechanism for you who needs used, auto parts, people would use cars where people will use cards you find where they are. That’s where you market those doing YouTube, comments and forum marketing, still work for marketing. I’ve never done for marketing.

So I can’t really give you an honest assessment. I think this is my thing with the comment marketing in the foreign market. If you’re talking about like someone was like, I find it highly annoying on this blog, where, if first it used to be, they would post like hey guys, project x6 797. I made 500 bucks a week. Most people ignore that and the thing that they started to do is when someone leaves a favorable comment.

They respond as if they’re a regular person, and I don’t think it works. That’s just me now, I’m not out spinning all this money and I’m not having these people post thousands and thousands of comments across life. So I don’t have a frame of reference on that. I just find it very, very annoying any tips for eBay nope how to test, implement and sell a product in your local area, and that would be Adrienne Casanova.

Be more specific. I’m not trying to be an asshole, but I have no idea what you’re talking about you’d be talking about anything you all products, don’t have the same mechanism of testing and delivery if service business, its physical product, business, its educate, it’s influencer, there’s so many different things. So, where the notifications for these live streams, you know that’s puzzling, because some people give them YouTube on the delivery mechanism, that’s kind of broken, but what I’m going to start doing since this seems to be consistent, because other thing that I used it works sometimes and Sometimes it don’t work, I’m going to start emailing.

I think I put out that threat what products would sell and where to sell. Okay, you’re asking me to do a whole lot of research for you. You got to go online and figure out what you want to sell and do that hard work yourself. Do you still think it’s room for uber like business nope? That’s just me. I don’t think that you can be Travis. They’ve literally are around the world. They’ve got two billion bucks in the bank and that you know I could be wrong, but if you’re going to do a liberal like business, you need to be having tens of millions of dollars to get McCain.

That’s just my opinion. I could be wrong. I put one product on offer up for a weekend. Oh my god. I find offer up to be very much like Craigslist. When I was moving. I sold a lot of stuff. I sold most of my stuff on nextdoor.Com, which is a local. You got to have a house, I don’t think they do apartments. You got to have a house, but essentially by zip codes. You create these little communities and I would think, there’s some recommendations.

There’s the classified section and I sold a lot of stuff on next door. I sold a lot of stuff on Facebook, then sell that much on offer up. I actually sold one lamp on the offer up and I sold the rest on Craigslist, so it’s real real interesting how that works out, but with marketing you’ve got to think about it. This way marketing is solving problems. Think of it like this, not thinking of it as how do I sell this? One of the reasons that I do these things is – and this is before Trump became president-elect – is the way that the world is moving.

Jobs are disappearing, especially what I call simple jobs: jobs where you don’t have to have a lot of experience and pay a decent wage. Those jobs are gone, and I found my estimations as many people will be forced to become business owners. Now I want to they’ll just be forster and cedar, don’t survive. So that’s why the weather offer up gets a lot of faster responses, but to sell rate is much lower.

I thought it was some. I I’ve got men where’s my phone. I have some stuff. That’s still up right. Someone sent me this these questions. Like five months later, I didn’t even answer. It was just like what the hell are. X1 95, I’m trying to sell. My beats, have my own online store after three years and I’ve made no money. Yet let me tell you why you’ve made no money who buys beats kids or people like me, who do articles and need some background music.

You cannot sell something like get on the general platform. You’ve got to create a community, become part of a community, go and hang out where everybody who wants beats. You know if you you need to like maybe sponsor a rap show or something you need to get to the people who are going to buy the beats or creating music blog and sell a beats on iTunes, Tech, leathercraft. I make and sell leather wallet, slim and color holders burgers.

I do local shows and have a website in each of some marketing currently focused on techies and edie’s every everyday carry on once again. It’s the same thing. You’ve got to find people who want that stuff, and I actually talked to you on the phone and gave you some good advice which you’re not implementing yeah. I remember that Adrian. I want to know how to do research in my local area to find out what people want.

I know that it dependence from an area to area, but I want to know just a basic method: okay, I’ll teach you what I did when I was selling my dirty books, which I sold on Kindle. I did two things, one of them being uncivilized profits. I think another one was, I would be in a restaurant, something I would find a woman who was reading Kindle and us excuse me, you look like you like to read ma’am. I kid you like romance or rather yeah yeah.

Do you mind if I send you something, and would you just give me some feedback, sure that’s what I did locally and when I got enough response on certain stories, that’s what went online and other stuff I threw away. You got to talk to people. I know it’s very antiquated, but it works Mac. Milk, low, skilled jobs are in the process being a thing the past. Yes, they are Tony Carr, one by one you’re going to start selling printers on Amazon.

When I heard you say, build your own site, don’t rely on Amazon, I really bleed it and built monster printers, but I’m having much trouble getting off the ground spending seventy per day on Google Shopping, and I got a one sale since I launched 30 days ago. What thing would you suggest if I do to get off the ground? Okay, who buys printers you got a really look at this printers are very, very unique market, because what Epson and Canon all these printing companies have done is they’d literally give you the printer away for free to induce you to buy the ink and one of the Reasons that I have laser printers because I’m not playing that game, so the pressure itself is pretty much worthless.

Without the ink right, you will probably be doing better to sell ink verses printers. How many articles the data you recommend making per day is just market. A YouTube. Blog depends on your niche. There is no rent. There was no rhyme or reason. There’s some people girl recently. She makes a article a moth. She gets three million views per article. She just started this year. It’s a lot of variables.

There is no do this. Do this? Do this? Do this? It’s not. I know people hope for that, but it’s not and let’s get down to it, I’m marketing right now now, when people look at me and they will go ahead and like okay Glenn is doing that some other day, but part of the reason that it don’t work For you is you don’t have this back-end of I’ve been doing this since 2009? This is not like. I just woke up and started doing this yesterday.

There is a residual effect now with that said. If I want it to stick with resale or I want to talk about eBay and Amazon, I would get way more views. I’d get way more subscribers because that’s what people want I’m just not interested in that ship, because I know the ultimate outcome: FB s cheaper and focus on groups. That’s one way. Another thing is now a lot of stuff and let’s just kind of get down to the nitty-gritty, I am predicating my information to you to make you rich you’re, not getting rich on these other platforms.

I got this email. Where is my phone hold on a second? I’m going to read it to you if I can find it alright did that come apart, no did not okay hold on a second I’m going to read this to you and for those of you who are interested in 30 days 2500. It is 75 % off. Only during the stream once the stream is over that price and goes away all right. Let me find that. Let me I’m going to read this to you because I read this this morning and I think it’s very, very good and will help some of you out and one of the reasons that I I’m just have really moved away from certain things.

Let’s say it’s a tit: oh let’s see someone wrote this about masterminds, which I found interesting, because it’s so closely parallels what I keep hearing specifically. He was talking about certain people joining these high paid masterminds he’s ants who offer crappy products with crappy execution and who’ve. Never done anything other than sell their own 25k masterminds to unsuspecting noobs and can’t deliver.

He got a cold email from a self-professed marketing specialist and a specialist spelt their own name wrong in the forum Phil. And yet, let’s see a lot of shoots are buying because it’s from a girl probably an attractive one, even if it’s a fake person with a fake pitcher, see that all the time and they go and they’re so desperate to talk the girls they’ll respond. It’s amusing to think about, but at the same time I wonder how these jokers get a little way with it.

It reminds me of the scene, the wolf of Wall Street, where Jordan go for, it is getting interviewed for his first job selling penny stocks. He sees the nonsense, penny stocks and being sold and says: hey come on. Who buys this crap the answer he gets well, I mean honestly, mostly Schmucks. They see rats in the back of hustlers and Popular Mechanics and their ads actually say they can get rich, quick laughs.

So, if you’re looking at buying coaching in masterminds, read the scene and read it again, especially the guys lack he’s potentially talking about laughing at you. Yes, my little truly, it’s no different from not at all office of coaching and masterminds, my friend Dan and I were recently laughing at people who think they can get by as coaches in this business long term, just because they have a hot ass, pretty face.

Bubbly Pervin that personality and big boobs or, if they’re, just simply a highly caress charismatic smooth-talking, who can get people swimming with horseshit fluff. That gets people to feels, but do nothing to prepare them to do battle in the marketplace all right, there’s more to it! There’s this guy called Ben civil he’s got this thing called players emails and he actually does what he does see.

The thing is all the stuff I talk about. I have done. I have done, and you know it’s just real different, because many people are caught up in with hustler parlor porn. I don’t want to do the hard work. They don’t want to build real businesses, they just kind of want to skate by and that’s why so many people can’t make money online, because this is work, it is work and they will do it. Well, I’m serious.

It was somebody who was making leather wallets and stuff lives in Arizona. I swear the same thing in same exact thing that you do what happened with the market thing. Were you doing, except in phone calls? That was the thing I’m talking about this whole thing with marketing. I got the information I needed and that’s like. Okay, let me you do it anymore. That’s the stuff! I’m talking about thanks for bringing it up.

I took four I’m putting the number on the blog. I took four hundred calls and asked people a bunch of questions. It was easy it was exhausting, but that’s what you have to do if you want to make real money out here in the real world doing stuff. Alright, let’s see hold on a second I’m going to do something just real quick before I do that hold on a second. Let me get in here. Wait a minute! Wait, a minute yeah! Here we go lots of work, but you can’t give up.

It would pay off uh that offer up is very poor about taking down old listings. You have to delete archive your old listing, seven lots of stuff hold on a minute hold on it. Let’s see uh, I don’t even know how to get in there anymore. I don’t even think I can get in there anymore. It’s been so long all right, let’s see, offer up but yeah. So that’s what happened to that now. Part of this thing is like I said, it’s work, it’s really really work, and there are many people online.

Who will induce you to well tell you that you can do all of this stuff? Make a lot of money very quickly? And it’s just simply not true, and one of the reasons that I get a lot of hate or used to, because it’s really calmed down. And I think, because it changed the message and I start running a bunch of people off is people who have been here on this blog who’ve listened just from the information just from the free information and make money if they did the work and the work includes Marketing and includes talking to people and includes getting on the phone, and I mean it’s a lot of work to be successful, Sheeta bull, she audible.

I want to provide a service assist customers in an automotive field during servicing their vehicles. How do I develop a format to charge for the service I received called Ilia, but I don’t really know exactly what you’re doing that’s confusing now good thing with that is when you ask questions like that, and I’m confused think about what’s happening with your marketing. Think, what’s happening with that service repair quotes used car purchases, I’m working on the app to assist you.

Alright, here’s the three course. Yes, I’m the sell right. You got to find your audience who wants that type of stuff you’re getting calls. So your marketing, I mean the thing – is an app game: you’re going to be spending a lot of money for pay-per-click advertising or you’re, going to have to infiltrate groups or you’re going to have you got to do some creasing buzz? What’s a good marketing strategy for a tire repair shop be close to the road.

You see all right here. Here’s the thing with tire repair shop: nobody is looking for a tire repair until they have a flat tire right. So what you have to do is be so far ahead of that flat tire in terms of your marketing that when their tire is flat, they know that you exist. You got ta create a lot of content about that, our article audio products easier to market and ebooks. Alright, I’m going to say like this: alright, alright, it doesn’t really.

I got a friend who pull out an e-book who’s made like a hundred grand in the last 90 days. It is not quote it the article audio products, it is not the product, it is the audience if there was an audience for red iPhone cases which is Piron orange because of my resolution here and the market was huge, it would just sell it’s not the product, It is the market, I don’t know, that’s one timeout pretty much a whole week for an uncivilised products, profits.

There would be time it’s not evil or audio courses. It is market. They could up market. Forget all those other stuff. Think of the market. Do you ever do any guest posting, none, I’m doing a guest posting a lot of people don’t do what I do, which is one of the reasons that it’s pretty challenging to create partnerships and affiliates and networking and co.Labs, because this is a very different kind of Blog, if you hadn’t know this, so no, I don’t do any of that stuff, maybe in the future, but I’m looking at creating something else.

Now I got a question on rods. Shared life. You come any ask a lot of questions. What exactly are you doing with your business? This is your chance to put out that your thing, so I can direct traffic your way. What exactly do you do? Where are you and how do you do it? So I know there’s like a 30-second delay, but for those of you who are interested in learning the whole components of building a business go see when you market, you can’t market in a silo, and what I mean by that, is you can’t remarketing books without a Product to apply that information and you can’t create a product without an audience to sell to just doesn’t work so for those of you who want that type of stuff during this live stream be sure to get 30 days to $ 2,500 75 % off.

Let’s see what’s going on, it looks like I’m still flawed all right, so I’m going to wrap this thing up in the minute, but it’s all about marketing. Okay, yeah yeah! We haven’t gone too long, but it’s all about marketing and marketing isn’t just doing a YouTube. Article or to putting up a billboard, it’s embedding a message for an audience that you’ve already identified before you created your product.

There’s a company thirty-one signals, they actually create their audience. They look at their audience first before they do anything else, and then they create the literature and copy for the product and test it with the audience before they create the product. Mack milk is hard paradigm shift to think of serving the audience instead of coming up with a product and didn’t having to put together an audience.

It is a hardship, but it’s way more successful, because when you last year I did something – and I had an audience of 450 people in may 3 under grant, because the audience wanted the product, whereas I’ve had stuff where I’ve had exposure, where a lot of people Saw it I talked about it, but the audience wasn’t dialed in and I made like 1,500 bucks, so the audience is really really really really important.

No I’m not doing in the I’m not doing any affiliate marketing program. That’s a job into itself. You got to keep up with stuff people, don’t want to act right. Currently, I’m building a dating relationship, advice, blog fish, it for love and selling the e-book. Now previous, this was good when I started this whole thing. My first thing was a relationship book. I went out I interviewed in person over 200 women close to 300.

I remember there was this seller of this teller. I was at the bank and I was asking this bank it’s okay, I’m writing this relationship book and I won’t know what is your opinion on the current state of relationships? There are no wrong answers. It’s a boolean ominous! I had to extract myself away from this woman that was constantly the deal now, I’m going to tell you why I got halfway through and I changed my mind.

I did not want to be quote the relationship book dude. This is typically a guy who’s. Not married who’s had a lot of issues. You know, and this wasn’t going to be quote a Macbook which would be an audience of men. If you’re going to write a relationship book, you have to cater to women, you have to say things that women want to hear not necessarily the truth, and I’m don’t do this. But I’m going to say, you’ll be better off picking another market because unless you want to be part of sympton you’re not going to make any money with that just being straight up, I saw that in 2009 and there have been some guys who, who was Steve Harvey Hugh Hill Harper, I believe some other people, some other people and everybody other than Harvey – is out the game.

There was a guy who was doing the blog here on YouTube, very personable guy. He quit the blog there’s just not a lot of money in that. Unless you really get on, you know, you got to go on enter on chart. That was that guy. All of these guys got to a certain level, and I can I could say, with a great deal of confidence other than harm another made as much money. As I did selling other stuff, so I was abandon that with a quickness, I’m a friend, a friend and I getting into a business where we can help people get loans by fixing their credit.

And how can I market I promote that Facebook? I keep talking about audience. Nobody seems to hear me, yeah see the story, here’s the thing! If you notice, if you go from now, you can’t see how many subscribers I have if you notice that the article view counts, have come white way down because I’ll stop talking about certain things, I’m making more money now than I did when all this stuff. It’s not how much, how many read your articles? It’s not how big your list is.

It is who the people, who were by that’s what I come to trade on all this other. This is why I call it hustler porn cuz. This got y’all like oh yeah. You know I seen these comments like you should have so many subscribers. I give a about how many subscribers I have. I give a about how many fuse I have I care about people who will spend money. That’s what I care about that. Other stuff is, and many people are starting to see that and starting to act on then they’re.

Just like oh, this is it’s like the kid that story where the emperor has no clothes or The Wizard of Oz. All that doesn’t matter. I focus on conversions and sales, not how many all right I don’t have Twitter. I got Twitter I’ll just with it. I got Instagram I’ll do with them on Facebook, I’m going to do with my Facebook page. I stopped up marketing my business and I just started talking about whatever the that tickles my fancy for that day.

Every now and then I’ll talk about something but social media doesn’t sell as much as you think it does. You know a lot of people who are privy to how real business works. Are waking up to that and know that social media, probably don’t you sell low those things, but who does a cell? What’s the demographic, you know these important questions. What’s the blended marketing you work, I know who my audience is: was an exemple a directing that traffic, for instance, playing a song that my demographics like like in the article or something? No, I wouldn’t play them in these songs.

I will show them cute puppies all day long. I did something for someone where there was a picture of a dog, a little cute puppy of a Datsun with our rope in its mouth, and it did very well images, images, images, images, images, images, images alright, so I’m going to wrap this up. For those of you who are alive, who want to learn how to build businesses, integrate your marketing and sell stuff to people and put the link go under the article hit that 75 % off of 30 days to 2500 because got a balance.

I got to work on some stuff today and I got a few phone calls so with that be sure to subscribe, and if you want notifications to everything that happens, there’s a little bell in the subscribe button hit that and you should be good to go so With that, I’m out


Online Marketing

Keyword Research Tool Bing & Google

With you case study articles. Today we have Peter Davis with us. He is a Twitter expert, a pro marketer and we’ve been spending some time. I’ve been showing him the software and he’s going to be doing it mostly talking I’m going to be answering questions, so I’m going to put a muzzle on myself and I’ll go ahead and share your screen.

Heater. Tell us a little bit about yourself in like 30 seconds or less. Basically, I am a internet. Marketer have been for many many many years now, currently getting involved with text marketing of created my own little program that helps with text marketing. So I like the idea of search triggers because it can help me write articles that are better than there are other people, so I can get them ranked.

So I want to pick your brain about the pro version of search triggers and see how I can use it to get the best subject to talk about on the topic of text marketing and i’m told that you’ll be able to show me how to get the Best one, so I assume I can just type in the box here: text marketing yeah. What is it that deep in quick thing which which is the best way to use okay, so the best thing to do is start off with quick right just to get the setting of the landscape all right so I’ll? Do that then yeah? Okay? So I can see from here that I’ve got some good rankings in like number 5 means it’s a great keyword and it’s very popular, obviously, because the word text marketing and has we have a lot of competition.

I imagine and then because I’m in Canada obviously shows up in Canada. Ok, so I see here that that Bing likes text marketing. Yet Google and Google like it, but then Google don’t care too much about the other terms. Is there a quick explanation for that? Yeah? You see Bing and Google, give different ways to different keywords so like if you sort by Bing rank you’ll, see that Canada, technology, terminology and platform being is more concerned about uh the things of business owners and business needs.

So that’s why text marketing technology is trending. More inside of the Bing search engine terminology is trending more inside the Bing search engine. Google is all about this whole free free free thing. So, if you, if you click on the google rank, just click on where it says google rank um, you know it. We’re thing of changing the word: Rank 2 rating um, probably the night better release. That’s going to be that way.

You can see that text, marketing, free text, marketing services, text, marketing laws and text marketing companies. Those are the top five things that Google considers important around. That time you know around that term, and so you can just sort on each column, and you can do this kind of real-time. Now you see that pages column is all 0 yeah yeah. Okay, so pages is the number of competing pages.

Now you can do this manually with a free version, as we showed in the previous article that’ll be uh, you can even click on the 0 in Google right under text marketing technology. Oh, that would type me to google, wouldn’t nothing yeah that brings up yeah. Go click on that it opens up a google search. It’s just a time-saving tool. Oh yeah! Well, right! When you can do seven billion results, yeah, okay, so 7 million results isn’t really useful because if you put that in quotes – which is what we covered in the previous article put it in quotes, let’s see how many drops it down to there’s a terminology.

Little fan actually forward: okay yeah. They have that talk that have that in the title here. Yes, yeah, that has an entitled so they’ll um one other thing close that window. You know the difference, another difference between the the pro and the beta, the free version. If you click on the blue doc, click on the blue dot next to technology or terminology, I guess we were using last night well, what does about here? 22 results.

It automatically fills in the in title and puts in the quotes, so it’s a real big time. Saving ready, yeah, definitely not equal rival, is kind of a ninja termed a lot of people in the industry know it basically says look guys. I don’t really care if it appears in the body text it it has to appear in the title. Exactly that’s much. Portant precio busted one now sequency text marketing technology has 22 results.

Now go go back. You close that window go back to search, trees and I’ll click on terminology, the blue dot. Oh, I say 7 results. Let’s take them better. No, this is no results found. Let’s see searching for entitled without the quotes, of course sure. So if I read my article so for already in that first color means we started using this. I already found that text marketing terminology might be a good title for my blog post, my absolutely Allen’s going to order anybody good anybody can use this knowledge by just understanding in title, colon and then putting stuff in quotes.

That’s right, you don’t need search triggers, but it saves you boatloads of time, which is why I have searched triggers as my homepage. Exactly as I start searching here, and I can search both Google both being at you know, Bing and Google. I can go right to the in title and what we’re building right now is your ability to tweet right from inside of zoo figures, that’d be cool. So what I want to know now is the exact button and the deep button.

Okay, if I use the same okay, we’ve decided that maybe check mark text marketing terminology might be my article, but we’re not sure yet there could be a better, better subject to use. So what does examine thing to hover on exact? It should bring up a little pop-up lover yeah, if checked it will use for the exact phrase. Okay Ron, hover, quick, keep stretching the number of page results via keywords, and that saves you search points, okay, cool right so so freely.

What I want to do was let’s go into the quick first, but did you want to cover exact? First, I was going to cover quick um while wearing quicklist, a quick, okay, so uncheck quick, uh-huh and then run the search again now we’re going to spend some credit. But there’s nothing checked is that okay right exactly yeah all right and okay, so you’ve run out of points. Luckily, um, okay, you wan na explain everyone by points.

What points are? Will I give you some more points? Yeah. I understand because I’m part of the case study group, the first users of it, that I don’t expend any points when I use search triggers. But what the points are for is because I understand what you were saying earlier, that some of the features of search triggers relies on another search engine that charges people for its data to be displayed, and I understand that search engine that gathers every better.

All the information from bing and google and correlates it in a way that can be used by companies as yourself, but unfortunately that costs money. So therefore, some of the free stuff we’ve done is free, but the deeper stuff will cost a point or two but or some points to do it. But fortunately, because we’re part of the weighted case, study group will get them for free, exactly yeah, and I understand I think early on, though you’re talking about when it launches the sep tember, that there’s three ways that people can can pay for the pro version.

They can get pay one time fixed price of one hundred, ninety seven dollars and they get 5,000 any time points and they can display more points as they need them or if they did a subscription, which is ninety seven dollars month. They actually get 9700 points recurring. So, every month they get na 1700, but I would assume that if I tell people about this search traders and their share and I put on facebook, do you give me points for that? Yeah we’re going to be doing a whole bunch of pre pre-launch activities, and so, if you share posts on Twitter, you put stuff on your facebook we’re going to be giving you bonus points.

That’s awesome! We’re going to be doing trainings for people when you read the training, you’ll get some points. When you add a feature, you write something about it. You’ll get some points, so we’re really wanting people to start engaging with this tool, and you know the September 9th is our launch date. We’re concurring we’re doing this concurrently with a big destiny launch I’m actually, I’m working with.

You know on the promotion of the destiny launch behind the scenes with some colleagues and I’m very excited about about. You know that how just you know, then, will we learn from search triggers? Sometimes one or two words makes all the world of a different God God. So let’s have a look now, or did you give me some point? Well, you know thing. Is I I’m trying to find you in here and uh? Oh okay, I’m not finding you in here so um, maybe in the private google chat you’ll have to put in the boy.

Have you stopped sharing your screen and give me your email address all right. You could say that yeah yeah stop sharing the screen, so I stopped yeah yeah so go go ahead and in the google chat or skype or whatever you want to send me. Your email address, which is the email address you registered with search triggers because i’m not seeing you in live in the register here and guys. If you’re reading this article and you’d like to participate in the beta.

I know it’s a cheesy off inform we’re going to be updating it, probably as soon as today or tomorrow, but just go to search triggers calm and fill it out have to confirm your email address. You know the dog and pony show and then make sure that we can. We can get access and keep you updated with all the release information. It’s cool Peter yeah. I put the I’m, put the email address on it: okay, oh oh, okay, yeah! I saw that in there by didn’t, recognize you, okay, okay, we’re all right.

You are good I’ll, go back and share your screen yep! I have it’s not showing up. Okay, yeah! I see it remus crackle, alright! So now I want to do what we’re going to do now is: do none of the boxes are checked? We just put in the word straightaway. Let’s see what happens yeah, you probably have to sign out and sign back in again. Oh ok, just trays with his life, so what yeah and while a peter is signing back in, if you guys have any questions and you’re reading this hangout, there’s a question box right below where this hangout is taking place, feel free to ask us any questions.

Oh, you know we are developing this tool uh as we speak, and your input is greatly greatly appreciated. As are you, we’ve had a lot of people, say God great tool, love it love it. You know it’s grant st. You know that’s great and we love and appreciate that, but if it’s more specific it’s better, if you say like you know, I started using search triggers in my blog traffic increased by twenty percent or I’m you know, III, just like one of our people um.

You know before they they sent literally they they they. They use such triggers to develop a trending book title for the new. You know for actual print book. Also they were just about to go, publish their book before it. You know they realized. Oh my god. This one word is way more popular, so I’m sorry yeah. So here we have the page camp yeah all right. So now, if I am, we were looking at technology and terminology so there’s actually, according to the search engines, no pages that deal with terminology, okay right, then right but 3300 that deal with the word technology, yeah and so sort by the page column go ahead and Click on pages, and it sorts by that cause, you can click, it click it again.

You can go ah save steps up the blue domain 0 or unknown. So that means what there’s not enough pages all well. It means that uh, we don’t have any evidence that that, under the you know, under that phrase, that there is, if there’s enough, okay, but you think text marketing laws is 22 pages yeah the color. Let’s talk about the colors yeah. These are orders of magnitude, and we did that because when you have really really long lists, okay, uh, it’s really easy to just sort of like scan through the list and ways what one of the things you want to look for.

Something has lots of traffic, but doesn’t have a lot of pages. So, let’s, let’s, let’s run the pro version – real, quick on this, all right. Okay, so what do I do? Allow us up? Oh okay and click on pro analysis and then run the analysis. Alright cool and what am I looking at and there’s drill costs 11 points you see that yeah lemurian and check for now. Okay, but what happens if I just what? If I check the otherwise exact match prices? Yeah, that’s a future feature that takes quite a bit of explaining okay.

Well, let’s not worry about it. Yeah that doesn’t pretty quickly. Doesn’t it yeah now it’s doing is it’s taking the process we cover before it’s doing all that work for you behind the scenes. Wow, look at that – let’s not switch to advanced few just yet. Let’s just take a look at this okay, it’s saying the text. Marketing companies is a much better bang for your buck. Remember we talked about technology, yes in the previous article.

Yes, well that’s great, but there’s not enough people looking for it brage! Okay text marketing companies is a much better blog post, even though it’s competitive, there’s more traffic under it and it gets the highest score right now: text: marketing, free, okay, that’s their text, marketing services! Again, but you see the only one: that’s got a green dot is terminology, yes, and so what I would do, Peter that is scroll down to UM the keywords and URLs below, and I would grab that and give it to your assistant.

Oh, ok, ok and I would write blog posts on each of those topics yep. Now let me show you one more thing that you can do. Ok, you can click on them. Don’t click on advanced. Yet I know it’s very tempting. Well, you’re not going to show that in this, don’t do it don’t do it? Please don’t do it put it in a public article but um, but just just break out very briefly so far text, marketing, terminology or text marketing technology are the front-runners to write a post about yeah.

But this. But before you jump ahead, let me show you a little secret: that’s only in the pro version. Click on the red dot under 2.41 – Oh see. So what’s that show me well with that’s showing you is a unfiltered, unbiased view of the top ten people. That is not influenced by um, let you say it’s not influenced by geography, cookies, your profile or all those other things that everyone else is being influenced by read.

This is a raw data, so two raw data. So if you want to go, look at you know like you, might you might not find best text, marketing reviews and ratings of SMS marketing yeah? What I would do is click on that link and look at the article. Okay. I me know: if you go to Google, you may not find this site, and this is the Nugget. This is a gold in sight raw and you want to reach out to those people, and you want to tweet about them, and you want to get friends with them because they’re the people that are writing all the reviews, in other words, they’re the big kid on The block they’re the number one they’re, the number one people exactly so I shall contact six people and talk about mine mine product exactly and you want to put your product and make sure your product is featured here.

That’s why the pro version is really for pros. Yes and then you said, there’s a business version as well, so there’ll be some more for the business. What about a possible blog post right all the time? The business version has a wizard we’re working on a wizard. So all this data and this behind-the-scenes stuff, it’s just going to say, hey what are you looking for hey? What’s your industry pick 1, 2, 3, 4 X Y Z, and it just does all that stuff for you right but, like I said in earlier, everyone who’s part of our beta group until September.

Ninth when we launch – but you know everybody gets access to all of the features – the biz Pro all the versions right here, while we’re testing. So, yes, it’s really it’s really an opportunity, and if you want to be a case study, you can also visit our website and get information more information about becoming a case study. You got to have a business, you got, ta, ask them traffic and guys you got ta have at least a you know, a domain relevancy or well.

You know rank of like 20 or 30. So so what do I go now? We’re not go now to find out, which is text, marketing technology still a good place for me to write about well, it’s very competitive and doesn’t have any traffic, so I would say no right. Okay, if I wanted to play for my treasure, everything has a score of zero is because there’s no traffic under it yeah, but if I paid um, google low or being some you know, if I wanted to run some Edwards that’d be like really really cheap.

I’d. Imagine because there’s no competition for it. So could I get a pic that way if I paid for it uh, you would be building your own traffic and you’d be a trendsetter and that you know we could come back here in a you know. Let’s say you did that right, yeah, we could come back here in a month and all of a sudden you would start seeing oh yeah there’s some traffic under this, where the traffic data from google or from bing is only coming from people who are bidding on Ads, if no one’s bidding on God, then they don’t have any traffic data.

Exactly i’m giving you ND. Oh yes, that’s true, so often pay pennies in the dollar and get some good traffic. And then yes did you start the train myself? That’s pretty cool yeah! You want to start the trend yourself and then what that does. Is it’s going to drive the price up? Ah, but it’s also going to start trending them yeah yeah. So you get out three thousand three hundred pages under that yeah.

Now, let’s talk about deep okay, so I pick up date, yeah click on deep and then just text marketing technology. Yeah, let’s see what happens. Hopefully it won’t break now, whatever you use a deep search, you don’t want to do to you want to already be on a niche okay. So why are we looking at here? So you can see search triggers, found, 127, more results and all I can see them all. I say these are the top ones.

Are they yeah? These are the top ones, so Australia, articles, awards, agency, blog bulletins and go ahead and click see them all and now sort my page 60, okay, there’s any yeah honey. So well of those of that thing, there’s only three that talk about the blog businesses, Wow business opportunities only have a one page. So you really could you could really dominate the field with one yeah if you could tweet about it, so one of the things you’ll be able to do is like you’ll click, click text, marketing technology, business, opportunity, yeah, click that and you’ll see it copies it to The upper box – yes, okay, there’s going to be a button to the right of quick or, however, the the UI will be built that will allow you to tweet this directly also price.

Now, let’s take a look at how these numbers compared with instant like right now we’re searching all the web, but let’s just only look in terms of Twitter and let’s just you know, for now: let’s gear, without Scientology, X, marketing technology, business opportunity yeah, we get rid Of business opportunity because there’s no one going to be on that get rid of business, opportunity, okay and then go ahead and run that and that’ll tell you how many numbers yeah see see again: it’s it’s just there’s, there’s literally no but a project deep.

But let’s go exact: a little quicker doesn’t yeah, because it’s few it’s performing fewer searches. So there’s one person: let’s see you is what I don’t see. I go ahead and click the little click click, the Bing rank. Click click. The number five under Bing rang. Okay, now what so? Let’s go to marketing technology on twitter, and you probably want to become friends with it because he’s the guy that is in twitter.

That is also 1 pages, one user is that what it means yeah, but look at he’s, got 51. Follow of fifty one thousand followers, so he’d be a great person to know so I start following him yeah. So what about um but back in search triggers yeah, this page one? Does that just mean? There’s one user there’s only one Twitter yeah, because you, you know Twitter pages themselves, ah are already highly highly indexed both in Google and Bing they’re really really good for SEO rock.

So if I tweeted something about text marketing technology, what would happen I? You would be um you’d start showing up as a leader in that raw, and, I would say, that’s a great place to start. Definitely definitely quite fast. It’s like up focusing search figures is not just for SEO it’s more about social media and about establishing yourself a leader um. How can we show up stop the screen share, so I’ll stop the screen share.

Now you know no, don’t stop this creature. I want to make sure that we covered everything that you want to see in the pro version like. Why do you think people should upgrade to the pro version other than 0 offset out of the rd development costs to get early access? They get. You know all right in tools, I mean. Why would someone do this because you’ve got so much information here? This is awesome, so I’ve found out if what, in the few minutes that we’ve been talking, that we found a great article, we can start writing about text marketing technology, which is what I have in my program.

So if I started writing articles and blogging and doing Google+ posts and social media stuff about the technology behind text, marketing or whatever, then I’ll quite quickly become a leader in the field and be known as off one of a better word of guru on the topic Of text marketing technology so and that saved me hours of time, I’m having to go through the search engines to do that. Am I right, yeah yeah yeah yeah keep going so I’m suggesting I’m suggesting that anybody who’s considering search traders gets the pro version, at least because they’ve got to find out so much more information and get so much better results and it’s all in one spot, not Having to change then on the free version, I had to change screens all the time and put commas around stuff and inverted commas, and I wasn’t quite sure what that was all about.

But now it’s quite clear that you know if I want to start writing something. I’ve got all my tags here that I can use. So for me, it’s a no brainer, and I thank you big for creating it you’re welcome. Do you want to see one more secret spot all right, one more say curriculum only for people who stayed at the very end of the article. Oh okay, all right. Do you see those little two arrows yep in the box? Click them yep the secret spot.

Oh okay, you can upload your keywords. You can also upload your traffic data, not know what is what is traffic data? Well, that would be your export of your traffic reports from any of the major advertising. So then, you can find the best ROI on your ad spend and search triggers will be doing complete analysis on that. That’s what we’re covering only in prose excellent, excellent! Well, we’ll do a article about that.

I think’s in the near future. Yeah, that’s a article in itself just how to analyze traffic data yeah, because you know when you upload your traffic data, you now have access and to um. You know like you want to. You want to sort of break things down. Okay, um for everyone is reading. This who’s in our existing subscriber you’re, going to be getting an e-book from us, and customers are going to get a deluxe e-book that we’re going to be selling, for.

I think ninety-seven bucks you’re going to get that free now. This ebook goes through step-by-step on all these tools, all this stuff and all that you know it’s going to it sort of lays out a one month program using search triggers awesome. Okay, so you can go step by step and plan your week. It sort of breaks down your month into four weeks. Here’s what you do the first week! Here’s what you do the second week is: if you do the thing you do in your feet, this process every single month and we’re going to be evolving.

That process, as we get more of our case studies together great so you’ve, seen everything you have any questions you can you stop scaring a screen so yeah? No, I’m done I’m fooling with this now just awesome. I thought it was going to be much difficulty. No, I thought it was going to be really difficult to learn it, but it’s not it’s. Actually. I mean it looks difficult, but it’s not once you start using it and from what you’ve just said, you’re going to be basically holding our hands.

So it’s not just the program you’re getting you’re, getting a whole system in place, which is makes it very good because, obviously in our SEO – and it’s quite scary for most business owners or most people on the internet. But if you’re, basically search chickens is going to create a whole course or hand-holding exercise, I would like to say then: yes, it’s going to be great. You can’t go wrong. Yeah! We’re our whole focus is how to rank number one in all.

The search engines get under a niche phrase right, great content that gets shared and then trend that content and then spend the money on both there’s three things. I’m going to tell you where you’re. Actually, four places: you should always be spending your money on advertising. As soon as you write a blog post mm-hmm, you want to bid a little bit use some of the keywords that, in some of the training in search triggers and go out and spend some money in Google, first thing: Twitter and Facebook for places.

Okay, the money you spend there on ranking your posts will cause you to be a trendsetter. Once you become a trend, setter and people start sharing your article, you don’t need to spend money on those things. Anymore, pause the ads and go create a new article and then promote that ad become a market leader in your expertise, search engines, love great content, but more than great content. They love curated content.

They love content that shows that you’ve taken the time to look at what other people have written about and that you’re actually adding value. What to what people are saying. That’s my mission is to let me let me just give you a declaration here. Our mission at search triggers is to set the bar a lot higher for producing better content and setting the bar higher to being the ultimate keyword, research tool that everyone uses: news agencies, market research firms, article writers, bloggers, Huffington, Post writers, CNN writers.

They can quickly piece together exactly what’s trending in the media, so that they can find the best title. You know, like people would spend years becoming a great title writer for like the Rolling Stone, whereas search triggers can show you in seconds exactly what’s trending. Under that phrase, we’ve had authors and writers and book publishers use search triggers to come up with just the right titles for their books.

Titles, for there are articles about the book, so these are the applications. It’s it’s it’s it’s a huge breadth of knowledge. So, thank you Peter for joining us 2nite juarez. I’m excited thank you yeah, yeah and um, and if you would like to be part of our case study, the way to do that is to visit her website. Assert triggers calm, sign up, read your email like a hawk and then contact us directly become a customer first sign up for the case study.

Let us know about your business. I will check you out to see how much traffic you’re getting because it’s very public knowledge. I was dropping you’re getting and where you are and then um, let’s see if we can increase your traffic and your sales by twenty to thirty percent. That will say a lot more than me sitting here doing hangouts with with people it doesn’t really matter. If I can rank, I already know how to rank.

If I can teach you how to rank that’s where it’s going to be gold, that’s where it’s going to hit and that’s what’s going to make all the difference in the world. So on that, I’m Vic live long and prosper, and I will see you guys in the next article, take care and look forward to having you be our next case study in search triggers Aloha