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Online Marketing

BSVP On-Site: Greg Jarboe on YouTube Marketing at SES Chicago 2013

This is Bruce with the BSVP On-Site here at SES, Chicago with Greg Jarboe from Seo PR Greg there’s a great conference here: Today, but this particular YouTube his me some Changes versus last time we talk. What are some other basics there. Someone just starting off with the company Website or company Google+ page should be doing with their Youtube blog Well, first of all, they need to Understand that having a YouTube blog now requires You to become a programmer in the old days, it was all about.

I need A article and hopefully the article, is a hit and goes viral when we get to the gazillion views. Well, Not many people had a gazillion views, and these days it Turns out that having one here isn’t really a model for success either So let me give you the numbers ominous. This actually comes from CEO YouTube. If you’ve got really compelling article about it, said dog on a skateboard You can sell advertising next article about two dollars, a CPM to the two dollars about, but if you’ve got a skateboard blog or a blog about dogs, you can sell advertising on that.

For Twenty dollars a CPM so ten times more and the reason is Because advertisers want predictability, they don’t want to have to chase last One hit wonder they want to be able to say you have an audience its interest in Skateboards urs interest in dogs, water is, I have dog food or I have been all skateboards, the so whatever it is, that The product is in, I want to be able to advertise on Blog that has that audience week in week out month-on-month.

So all The sudden, if you’re interested in making a living On YouTube in there are thousands of people were making six-figure incomes a year. You can’t think like a Programmer reminder produce this week next week. Produce a week after in because all of that shift word google has done is given us the one blog. There was a lot of Gnashing of teeth when that happened, because all lot of people who’d invested in creating You know brand blogs that were customized lost, All the customization, but what the game in exchange was the Fact that new one blog is friendly on mobile Devices include smartphones and tablets in interestingly enough.

We just got this Fact, wide two weeks ago, forty-percent articles, you know you too Now viewed on mobile devices so or having a Site that is friendly on a smartphone or a tablet is nama thing you may you may want to live Your customization effort boy, you picked up big audience so, but if you’re running a Business, your business’s producing widgets Howard And Pau with monetizing your blog you’re trying so Your own product, as opposed to your, I guess, station yeah it so if you want To use your blog for marketing as opposed to selling ads next to your articles at the same Thing I don’t wan na reach forty percent of the people, we’re going to read articles on a mobile device, seldom widgets to so one way or another.

Despite the fact. That meant that people had to make changes. Are taking advantage of this new blog and some other new features? That they’ve offered is important, whether you’re using the Blog for marketing you wan na drive traffic to Your website or using YouTube to monetize those articles, you’re Trying to make your careers YouTube content creator source the best content it it turns up. Funny is Still number one I, the new david, has just come in from The Pew Charitable Trust, so it’s from a neutral third party and I’m sorry comedy – is still King number to go in.

This is new data. This is certain jumped off the chart. Last couple beers is how to articles an are it’s really hard to be funny, so not Everyone can actually pursue that as a genre. The content for whatever their trying to Do whether it’s marketing your make a living, but how to all of us can Do how to articles in its is really surprising how much People now turn to you too, when they have a how-to Question 1 answer: after you, russia’s article Google brass Balls very impressed ball.

This once-a-year, if You, Google giant brass balls you’ll discover that An article that I wrote for Search Engine Watch ranks number one in what the article was about. Was there Was an effort afford to try to get Stephen Colbert Tour ranked number one for German brass balls: And I wrote about it, and a part of this was to demonstrate That, although Google said Google bombing didn’t work anymore, we thought that it Still could in it did, but as soon as we present that Data a CS Toronto: Google did what they do and ironically I now Rank for the term that we were trying to get Stephen Colbert a ring for so arm.

Obviously, some the engineers a Google have a sincere, don’t think Stephen even ring sure that All now, but I do so – it’s interesting party have Tribune You can pick up and hurt so basically to get ranked Number one Creech, a good blog, create a good article. Dads is long-tailed in specific yeah, I N and and embarrass the hell out. Of Google for at least a week or two and then you know, guess what the they have ways of changing their Algorithm from time to time – and lord knows how I ended up number one, how can we find more about Greg Jarboe, Lord his a rash on the internet? So you can do a search.

You know your right. You can find me a at our website SEO hi from PR dot com. You can find that I write articles for Search Engine Watch an real SEO. You could read when my books, one of them Is YouTube in article marketing in our day that was published two years ago and so I recommend you, don’t read it because trust me you to his change. So much last Two years up, the eleven chapters in the book – 7 A.

M. Or out-of-date so don’t read about, but the new one that Is just out last month, so its only foreperson other day, I is strategic. Digital marketing, a written a chapter in that book along With a whole lot of the other faculty at Rutgers, who teaching the digital Marketing program, so you can find me there, you can find me to CS conferences. Thank you. This is Bruce him a blow with BSPP and site


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