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Online Marketing

How to Find the Perfect and Most Profitable Niche for Your DropShipping Website Business 2018

Com and welcome to another amazing article in this article, we’ll see the process of choosing the right and the perfect niche for your dropshipping website business. Now, choosing the right niche for your website is very, very crucial in drop shipping business. This is really important and at the same time, it is really difficult as well. Ok, so in this article we’ll try to see how you can select a perfect niche for your website, so this is about some tips and tricks that can help you to select the right niche.

Ok, so let’s get started and before proceeding further make sure you guys subscribe to my blog and also click on that Pelican so that it don’t miss any future articles with that being said, let’s get started, so the first step is doing some initial research. Ok, so we can browse some really popular stores like Amazon, eBay and Aliexpress, and we can see what are the products that are most popular in this week or in this month.

What are the products that are selling a lot and so on? So let me give you three different websites that you can go and you can see a half of how your product, what product you can choose and some ideas about your niche. So the first and the most important one is Aliexpress. So what you can do? Don’t type in Aliexpress, calm type in best-selling taught Aliexpress calm. So once you type in that, you will be redirected to this section now, as you can see over here, we’ll see top-selling products over here, and this is the first one, the tempered glass for iPhone X and, as you can see the price over years, not even $ 1 per pack, it is not per piece, it is per pad and it has sold more than 70-thousand in the last week on just in seven days, it has sold 70 thousands, and you can see some many different products over like this Sami phone.

These bracelets and so on, and these are really selling well like you know. We have 28,000 per week and 25,000 sales per week and so on or if you have decided to go with a certain category. For example, if you have decided to go only with men, category or kids, category baby, category health and beauty category, you can select the product or you can see the product according to your category, for example, here we have health and beauty.

So, let’s click on the this category. Now, if you see or you see the products which are most selling in this category – like I don’t know this girl stuff, all these things. Okay, oh I don’t know all this work, these things at this brush. They do make up with and all this things so nail polish and so on. So you can sell these products. You can see that these perks are really selling well okay, so these are the so once you see these products, you get a better idea.

Okay, fine! So I can sell this. I can get into this niche and so on. Okay, so you can get the idea from this website. You have different categories. This is kids and baby. You have these things, you know you can see, the price is very low and they are selling really well. So this is the first website that you can go to best selling dot, Aliexpress calm, the second website there you can that you can go to amazon.

Com. Slash best sellers: okay: now I am into baby sections, so let’s just go to best seller section, alright, so here we have first, we have toys and games, and you will see these. This is the number one thing under toys and games this USB charger. I guess, and we have some different games than here – electronics, and these are the different things that are selling most in this category – camera article games, whatever category you want to again, if you want to go to baby’s category, you can select from here the baby category And here you can see these things are really selling well, for example, if you cou this is bottlebrush and it is selling at four dollars.

So you can select these things if you’re going into baby category, you can select these things like this baby banana infant training, toothbrush and so on. Now there are many different products. This will give you a very no nice idea about what you can choose. What products you want to sell and whether, if you want to sell the baby category, whether there are many different products available or not, so that will give you a very good idea.

Okay, so this was the second website. The third website is ebay.Com. Slash deals so here you will see the top selling products, the top selling deals on ebay again many different products over here you can see the featured deals. You can see the trending deals that are going. You can see the category or the tech category fashion, category home-and-garden sports category and other categories; okay, so let’s click on this fashion, category and under fashion category, because fashion category is a very big category.

So you can’t you can’t just you know, focus on one fashion. Category, that is a very big category drop shipping business is all about selecting a niche and going as narrow as possible. Okay, so under fashion you can go for reades. Okay, so you will see these different reades are really selling well. So you get a better idea about what kind of reades to sell and so on, okay, so this was the initial research.

This is going to be your first step. Okay, to do some initial research. There are many more websites and many more places to go that you can search for, but these are the top three places that you can go and see. What are the different products available? You’ll get a better idea about your niche okay. Now this was the first step initial search. Now, let’s go to the next step. Now next step we have to see is whether this product is trending or not.

Whether people are looking for this product on internet or not so the best place to see that is google.Com, slash trends or you can type in trends. Com strength start google.Com. Okay, when you do so you’ll be landed on this page now, once you have selected some product from your, for example, you have selected something from here, then you can see and search that product over here to see whether the product which you have selected is trending Or not whether people are looking for all that product on the internet or not, for example, we can search for something like let’s search for cat, just let’s first search for cat okay, now, as you can see, it is a very stable trend.

Okay, we don’t see any town, many any high. Now this is for past 12 months now we can see past five years. So, let’s see now, if you see past five years also, that trend is very, you know it’s just table, so we what you can do. We can just change this thing and we can go into more narrow niche, so we can select like your cat pajamas. Maybe let’s say select this one now, as you can see, this is a better one.

Okay, in five years you can see there is some hike. Oh okay, in this year we see some hike, so you can see the trends whether these products are training or not, and you can also see the category the country which is interested in this product. Okay, so suppose you are selling to you’re planning to you, know, sell all the care products like cat, pajamas cat cap and all those different cat, hoodie and so on.

So you can target this country here. You see the number one country searching for these kind of thing is UK, so you can target UK okay and you see some related topic so you’re like grumpy cat shirt, clothing under cat okay. Here we have Reis related queries and so on just make sure whatever you’re selecting whatever product you have selected, you see a nice stable thing or your stable trend or a upward trend.

Don’t select a product that is showing a downward trend. Okay, we don’t want to do that, okay, so the next step. The first step was initial research. First, do some research and select a product and the second step? What was this one? Whatever product? You are selected in the first step, search for the trend, search, whether that product is trending, whether the product is going upwards or it is gone, doing going downwards or it is a stable product.

Okay. Now, let’s move on to the third step now in the third step, we have to see the competition. Of course, it is almost impossible to find a popular niche with a good trend, but without competition, so before launching Yahoo dropshipping, where a website store, it is strongly recommended that you search for similar web stores on the Internet. If you find several popular websites offering the same products, especially with good prices with competitive prices, you should probably think about finding another niche and product which are generally harder to find.

Obviously, there is no point in creating another generic shoes, car parts or gardening stores. It is better to take a narrow niche and try to be creative. There are many different reasons or many different benefits. You can see also going narrow to select a narrow niche. The first is when you, when you narrow your niche, you get a better understanding about what you’re going to sell. Okay. The second thing is that it’s easier to rank higher in search engines results for research items, because if your website is only about particular thing like we have seen in the previous examples, cat necklace cat pajamas cat shirts, then it is very easy or not very easy.

But a competitor comparatively more easy for you to rank higher in you know, search results, then the third one is due to your speciality. People will be ready to come to you again and again, because you’re the one in their mind: okay, so because you’re pro your website, your stool is all surrounding all this cat thing. Whoever loves this cat thing. They will remember your website, okay, so this website was good.

It was selling all the products that I am interested in and they will remember your website for a long time. It is really helpful. The fourth thing is that it is always easier to focus on one audience and plan your marketing strategy. Okay, so you can its. It explains the point that you have a very limited audience and you can focus on them and you can plan your marketing strategy accordingly. Now the fourth step is to see whether the product that your that you have selected is in stock or not whether the product that you have selected has different varieties or not, okay, because we don’t want to end up selling only cat caps.

Ok, our website selling only cat caps. That would be not a very good idea. We want to, I know, expand that a bit okay. So we suppose we have selected this cat or maybe some different thing like sonic people like sonic, so now, sonic cap, sonic curve, short sonic, hoodies and so on. So once you have selected that product you can go to Aliexpress Kong, because that is the most famous strong shaking website, okay, and by the way, if you want to learn how to create a drop shipping website step-by-step, you can see a link in the article description Below click on that link, there is our three hours long article step-by-step.

You can create your own drop shipping website from scratch. Okay, so suppose you have selected some product category, what you can do you can come to Aliexpress and search for that, for example, let’s search for cat – and if you see over here, the cat category has around 2 million results, which is a very good thing, which Means that this thing has a lot of products: okay, we have different cat styling, your cat eyeglass, I glasses cat toy cat, bad cat, t-shirt and so on.

Cat ring cat socks. So there is a lot of variety and lot of products available for this particular niche or this particular category. So this is another step to check the stock to check the results to check the you know: different varieties and different products available. Now, once you have checked the different stocks available after that, what we can do, we have to compare the price because see whatever price.

Whatever product you are going to sell, that product is probably you know, it will be available on maybe Amazon and so on. So you have to see the price if the product which is which you know importing from Aliexpress is $ 10 and Amazon is also selling that product on $ 10. Then why will anyone come to your website to purchase this same product for the same price, so that is not going to do so? What we have to do we have to select for we have to now.

The next step is to see the price difference. Okay, so first, let’s go to Amazon and let’s search for something called cat necklace. Okay. Now, if you see oh, you are there many cat necklaces available and the price you can see: 26 dollars $ 24. Okay and these things are also having no decent ratings. So our product that you are going to search on Aliexpress has to be honest at a lower price. So let’s come over here, let’s search for cat necklace again all right! So if you see over here, we have a better necklaces over here.

Okay and the price is also so much diff. In fact, if you see this one now, this is the exact thing that we’ve searched all year. Okay, as you can see, this is the exact necklace. This is $ 26 and you’re. Getting this thing on Aliexpress for around $ 2? Okay, so this is a very good sign that okay, fine, so you can sell this product easily for 1020 dollars, okay, because it is selling for $ 26 on Amazon.

You can easily sell this for $ 15. On your website, so you’re getting a very nice marching on this product, so the next step that this step in this type you have to select, and you have to search for the pricing. The pricing of your product has to be, you know, very competitive with Amazon, because people don’t want to go to Amazon and see okay, I am getting the same product at a lower price because at the end of the day, people are seeing the price okay.

So this is also very crucial step now. The last step is to see the Keyword planner. So what you can do you can open a new tab and type in keyword. Planner, okay, go to Google type in keyword planner. You will see this. This link add word, link, advert or google.Com click on that link and, let’s start using keyword, planner all right guys. Now, as you can see, this is how it will look and obviously first it will ask you to create a website or to create an account on Adwords.

So you can do that easily within few minutes. I have already done that. So if you go to this thing here, you’ll see this go to link click on, go to and search for keyword. Planner over here you’ll see this keyword, planner click on keyword planner. Now, here you have to enter that keyword so that you can see what is the monthly search? What is the monthly number of people who are searching on Google for this product, for example, if you search for cat? Obviously this is a very huge, very common keyword, so it will have a lot.

As you can see, it is around 1 million to 10 million people are monthly searching for you know cat kind of thing, and if you go in more detail like let select cat, maybe necklace, let’s see cat Nicholas, let’s go to get results. Okay. Now, as you can see, around ten thousand people are searching for this produc product cat necklace cat jewelry cash pendant. Then you have different things over here.

Okay, so these this is the number of people you can see. The competition is quite high over here. You can see the paid over here all these things. Okay, so, basically, here you have to see the number of people that are searching for your product and that should be a decent amount of people. Okay, a decent amount of people should be looking for your product. On Google, okay now, obviously there is a better way to market your product.

People are really running good and they are getting a very better and positive results on Facebook, marketing, Facebook, strategic marketing. If I get a chance, I may create a article on how to you know, run different Facebook ad campaigns and how to target people for your drop shipping business. If I get a time in the future, I will try to create a article on that. Okay, but here you can see the what are the amount of people, monthly search, competition and the price for this one.

Okay, guys. I think this is it for this article and there could be many more tips and tricks like don’t try to sell products like glass and so on, for because your product is ultimately getting imported from China and you don’t want any. You know product like that. That will get you into problem. Okay, so product is getting imported from China to maybe India, UK and that product. If it is a glass thing glass, there very high chance that they’re very high chances that it may get broken and so on, and also try to avoid products like knife and so on, because in custom you might see some problem.

Okay, because safer knife is imported from China to some country and I’ve. That country has some rules against that. Then you could be a problem. You could be in a problem: okay, so avoid using these kind of product on on your drop shipping business website. Okay, alright guys, so this is it for this article. I hope you guys find this article helpful hope this tips and tricks helped you guys to search your perfect niche.

Okay, if you, if you find this article helpful, give a thumbs up to this article. If you have any doubt any questions, any comments, any queries, any suggestions for me leave them in the comment section below and don’t forget to click on that red, subscribe button and also click on that pelican, so that you don’t miss any future articles with. That being said, thanks a lot for reading guys see you soon.


 

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Online Marketing

How to Find Niche Ideas for Your Business

And just focus on that. That’s your niche! There’s a famous saying out there that says you can’t boil the ocean and it’s the same thing as a Freelancer with your products, you can’t serve everyone.

So finding a niche is finding a specific Subset of your customers or the products that you offer And just focusing on that, So you want to take A look at your skills and see what you’re really good at This should include some base knowledge and even some trends, things That are really popular in the market today, So let’s say that I make pottery and I offer everything You could ever want Well, let’s say the Majority of my customers actually buy my vases’cause I have a really cool design and people love it, and it’s just the way that I do.

It is super unique. That’s my niche and that’s What I should focus on Kinda like that scene, in Ghost, with Patrick Swayze, on the pottery wheel. So let’s say that I actually Hate making those vases that’s going to be a big problem, because I’m going to focus on a niche that I don’t enjoy at all. So you need to take a look. At what your audience wants, but also what you want, To do and focus there So not just about the money, you really need to Enjoy what you’re doing So, one thing that you can do when you’re determining your niche is: you can create a persona For who is your ideal customer? So let’s say my ideal: Customer he’s an urban client he’s aged 25 to 35, his name’s Billy.

You know, let’s just give Him a name and a face, and so I can use this and anytime that I’m developing a new product, I’m always relating it back to that customer that I Am trying to serve Billy So now you’re going to need content, Content, content and more content, but the content needs to be specific to this person that you’re after Billy Billy, You will need to realize What does Billy look for and where is Billy looking for it? Billy’s a young guy he’s Probably not on MySpace right, don’t go there.

Maybe Not even on Facebook, Let’s say Billy for the most Part is only on Instagram, that’s good to know, And another thing to think about is how is Billy consuming this media? You want to think more Of just them blog posts, but you also have infographics Tutorials articles — Podcasts Exactly So. The next thing you want to do – and you actually should consider – is collaborating with other people in your industry and in your market.

So if I make ceramics, I shouldn’t see everyone else who makes Ceramics as competition, because I have my specific niche, they probably serve a different niche. So it’s in our best interest. To partner and collaborate so we can get to each Other’s markets and audiences and share the wealth, The key is consistency. What you put in it is definitely What you get out of it, and especially once you start to monetize like your website and your blog it’ll, make everything That you’re doing now so much worth it With.

That being said, Check out our other articles, where we talked about Some of these things and creating a email, signup List creating your own blog, we got you covered, We would love to hear from You in the comments below some of your ideas of your business, Be sure to like Subscribe to this article and hit that notification bell, so you can be notified of our next article And with that until next Time this is The Journey


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Keyword Traffic Research with the Google Keyword Tool

I also want to talk about what kind of traffic you can expect to get for a number one ranking in Google and also where you really should be looking for the majority of your traffic. It does probably not where you think so, as you can see here, I’ve got the the keyword tool page open and we’re going to go ahead and use coffee mugs for this.

For this demo before you do run any queries I suggest clicking. This only show ideas closely related to my search terms, box it’ll, give you much better results out of the gates and I like to search by local monthly search volume to begin with so real briefly, we’ve got all the keywords here. Obviously the competition in the Google ad network lets you know how many people are bidding for this keyword, the global monthly searches and the local monthly searches.

If you’re doing this for e-commerce, you’ll want to focus on the local monthly searches, those will be much more applicable. So the most important thing to understand, and probably the biggest mistake people make when using the keyword tool, is not understanding how match the different match types work and, as you can see, there’s three different types of matches: broad exact and phrase and the keyword tool defaults To broad, so broad match, like the name implies, is going to include pretty much anything related to your search terms, so for coffee mugs.

If somebody typed in what type of coffee should I put into my mugs, that would pop up, you know ignoring the fact. It’s a ridiculous search to begin with, but the two words don’t have to be next to each other. You know the order isn’t as important. I think it might, even if mugs was for some coffee was there that might show up as well. So it’s really going to give you a huge variety of different searches.

So broad, isn’t quite is isn’t real. Accurate. A phrase is much better and phrases going to only return, search, queries that use the phrase. Coffee mugs in that order. It’ll still return some extra things and some extra queries. So, for example, if someone typed in where, where can I buy coffee, mug or I hate coffee, mugs or my wife keeps hitting me with coffee mugs, you know any of those would pop up under you know.

Under phrase match, but it is a little more accurate, but but the best of all these is going to be exact match. An exact match like the name. A prize is only going to is only going to show search, queries or report search volume for the exact search, coffee mugs, and this is going to be usually what what I use and what I recommend using when you’re doing research, because it’s going to filter out A lot of that extraneous information, so we can see down here now: coffee, mugs, we’ve got you know: 12,000 local monthly searches and which is great.

So you might be thinking: oh, hey, 12,000, local monthly searches. If I’m number one for Google I’m going to get. You know I’m going to get almost all of those and as wonderful as that would be that’s just not the case, and the reason is because Google’s gotten more aggressive recently with their advertising here, I’ve got the the Google listings for coffee mugs and you can see Zazzle is, is the number one organic listing or than the number one non paid listing that Google at Google displays, but above them, they’ve got three ads here and you’ve also got this big side bar on the right with a bunch of pictures and paid advertisements, and So there’s a lot of you know, there’s a lot of stuff competing for that number.

One spot that’s paid advertisement, and I can tell you, based on a number of keywords, that my business is ranked number one for that. Based on the results, Google will show you in the keyword tool. You can. Probably you can you can plan on getting about thirty percent of the volume if you rank, if you have a number one ranking and that that’s a little squishy, it could range anywhere from thirty to fifty percent.

But 30 percent tends to be much to be much more accurate in my experience so out of 12,000 local monthly searches. If you have the number one ranking that Zazzle site, it’s probably only seeing four thousand people a month for this. So maybe you don’t just a few over. You know. Maybe one hundred twenty hundred thirty people a day which can be a little a little little depressing, but the good news is you’re not going to get the majority of your traffic from this.

This number one money term is what I refer to it. As you know, kind of your route term, where, where you’re going to get probably 80 to 90 percent of your traffic, is in the long tail of variations of that term. So, for example, we’ve got coffee mugs here, but listed below that. The second second highest volume query is personalized coffee, mugs with 3600 custom, coffee, mugs, travel, coffee, mugs, funny coffee mugs, and these are what I refer to as long tail variations or long tail keywords and they’re.

Just the root keyword, obviously with some additional modifiers on there and the thing that’s great about these long tail keywords is: is one they’re easier to rank for because not as many people are going after them and two they usually convert at a much higher rate than Kind of your primary primary keyword, because they’re more specific and if you serve up a page, that’s optimized for for that term, whether it’s travel, coffee, mug or you know, personalized coffee, mug you’ll be able to get a much higher conversion rate on there.

So this is where you’re going to get 80 to 90 % of your of your your traffic and when you’re researching a niche, be looking for lots of these variations in this coffee mug example. You know, we’ve got you know almost a dozen here with with more than 500 500 search terms, maybe more than that. So look for lots of variations in the long tail and also look for the search, the search phone. You want to make sure that it’s you’re always going to have it drop off.

You’re, never going to have or very infrequently are you’re going to have the long to variations have as much volume as your money or route keyword. But you want to see once you do get into those long to variations. They don’t drop off to significantly, and here there’s you know four coffee, mugs, it’s pretty decent you’ve got thirty. Six hundred twenty-nine hundred you know you’ve got about all looks like six or seven they’re in the thousand range and then we’ve got another dozen.

Probably you know in the four hundred to a thousand range, which is what I would call a deep niche. So that’s that’s a really encouraging sign. So let’s look at a different example: fishfinders I’ll sort, these by local monthly search volume, again we’re on exact match here and you can see fishfinders. It has about 2,400 exact matches per month and then we’ve got. We’ve got a few variations: we’ve got Eagle, fishfinders L’Orange fishfinders hummingbird fishfinders, but you know really only a couple in the just there’s three they’re in the thousand range and then we drop way off to three hundred and two hundred and by the time where a dozen Down or in the 100’s or even you know, ten down around the 100’s.

So this isn’t to say this mark would be awful, but I would I’d be a little leery of the fact that it’s not a deep market, there’s, not a lot of longtail variations, and so, instead of maybe getting you know, you know 80 to 90 % of Your ear keyword, traffic from longtail variations – this might be something where maybe it’s more like 65 to 75 percent. Again, these are ballpark numbers, but you do want to look look for those longtail variations, they’re, indicative of of good markets getting into and and indicative of, the possibility of a lot of your traffic coming from those longtail variations.

So three key takeaways for this article. The first is make sure you’re using phrase or even better exact match to get more precise results when you use the keyword tool. Secondly, just remember that when you are looking at those those money term volumes that you’re only going to get a fraction of those – and that’s even if you’ve got a number one listing in Google. So don’t don’t overestimate how much traffic you’ll get from those and finally make sure you’re.

Looking at how deep a niche is and looking for those longtail keywords, because the more you have of those and the less the volume drops off with those longtail keywords, the better chance, you have it getting a lot of traffic in that niche. It’s also a great strategy to pursue those longtail keywords in terms of SEO and marketing, because you’re going to be able to rank for those more easily will be less competition for them and they’ll convert better.

So if you have any questions about this article or about using the keyword tool in general love to answer them, they’ll do my best too. I just please leave them in the comment section below if you did enjoy this article and are interested in in learning more about niche evaluation, market research, ecommerce and how to start your own business or how to how to do research and improve your existing e-commerce business.

You want to check out my ebook profitable ecommerce, it’s a 55 page, really in-depth guide to to picking an e-commerce niche and starting an e-commerce business. You can get that for free at my website. Ecommerce fuel com, thanks for reading and hope to see your questions in the comments below