And just focus on that. That’s your niche! There’s a famous saying out there that says you can’t boil the ocean and it’s the same thing as a Freelancer with your products, you can’t serve everyone.
So finding a niche is finding a specific Subset of your customers or the products that you offer And just focusing on that, So you want to take A look at your skills and see what you’re really good at This should include some base knowledge and even some trends, things That are really popular in the market today, So let’s say that I make pottery and I offer everything You could ever want Well, let’s say the Majority of my customers actually buy my vases’cause I have a really cool design and people love it, and it’s just the way that I do.
It is super unique. That’s my niche and that’s What I should focus on Kinda like that scene, in Ghost, with Patrick Swayze, on the pottery wheel. So let’s say that I actually Hate making those vases that’s going to be a big problem, because I’m going to focus on a niche that I don’t enjoy at all. So you need to take a look. At what your audience wants, but also what you want, To do and focus there So not just about the money, you really need to Enjoy what you’re doing So, one thing that you can do when you’re determining your niche is: you can create a persona For who is your ideal customer? So let’s say my ideal: Customer he’s an urban client he’s aged 25 to 35, his name’s Billy.
You know, let’s just give Him a name and a face, and so I can use this and anytime that I’m developing a new product, I’m always relating it back to that customer that I Am trying to serve Billy So now you’re going to need content, Content, content and more content, but the content needs to be specific to this person that you’re after Billy Billy, You will need to realize What does Billy look for and where is Billy looking for it? Billy’s a young guy he’s Probably not on MySpace right, don’t go there.
Maybe Not even on Facebook, Let’s say Billy for the most Part is only on Instagram, that’s good to know, And another thing to think about is how is Billy consuming this media? You want to think more Of just them blog posts, but you also have infographics Tutorials articles — Podcasts Exactly So. The next thing you want to do – and you actually should consider – is collaborating with other people in your industry and in your market.
So if I make ceramics, I shouldn’t see everyone else who makes Ceramics as competition, because I have my specific niche, they probably serve a different niche. So it’s in our best interest. To partner and collaborate so we can get to each Other’s markets and audiences and share the wealth, The key is consistency. What you put in it is definitely What you get out of it, and especially once you start to monetize like your website and your blog it’ll, make everything That you’re doing now so much worth it With.
That being said, Check out our other articles, where we talked about Some of these things and creating a email, signup List creating your own blog, we got you covered, We would love to hear from You in the comments below some of your ideas of your business, Be sure to like Subscribe to this article and hit that notification bell, so you can be notified of our next article And with that until next Time this is The Journey
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