You have the visual aspects of your brand and that’s the logo Right. Your brand colors, your logo, the type faces that you use and then there’s the copy element. So any of the written word when your brand is talking online, So it could be funny. It could be serious so on and so forth And the last element of the Brand is the emotional part, So how does it make your customers feel when they think about your company? And speaking of that, when you talk about emotion, I think about Wendy’s.
I love them so much because They’re so relatable, You know when they’re on Twitter they’re, engaging with people they’re down to earth. They’re funny and like you were saying: that’s not their logo is Not necessarily their brand, it’s just how relatable they are the words they use and how connected they. Are to their audience Yeah. The logo is part. Of the Wendy’s brand, but the brand is so much more Exactly You think of Wendy’s, you think of they’re funny on Twitter.
They have amazing food, frosties right, You think, and then you Do think of the logo you think of Wendy herself, but all of those elements Are part of your brand And your brand can change over time And you hear pretty frequently companies they’re rebranding When you look into it really, they just got a new logo. If it’s a negative brand,’cause, they always have Bad customer experiences – those are still there.
A new logo isn’t going To solve that problem, So you really have to work. On all aspects of your brand as part of a rebrand or when you’re building your brand And a good question to ask yourself is what do people know me by That’s really the answer. Or the question to ask when you’re talking about your brand Or what do you want them to know you by Right? Exactly And another beneficial thing: To have is a brand style guide.
It will be really difficult if you had across different Social media, blogs, logos and words and fonts Colors yeah Exactly And if you remember back when Nealey was talking about Canva. That’s an awesome thing to use in making sure that you Have the specific look that you want to have on every blog Yeah so that way, when your customers go on any of your blogs, they have that association with you that you built and created.
So you are creating a brand, not just letting the Brand haphazardly happen, There’s no hard fast rules about this. You can have it just one piece of paper that says: here’s the logo, Here’s how big it is, here’s the rules on using our logo, here’s the colors and whatnot – or it can be this big master document if you’re a big big brand, But basically with the brand style guide. You want to just make sure that those rules are clearly defined.
What are the visual elements, What are the copy elements and then what are the emotional Elements of this brand that are going to be used across All marketing blogs Brands have so many Different types of media to be able to relay themselves on And, of course, we know it’s More than just a logo, You know you have print Radio, social media and the list continues to go on, But it’s very important. To have that consistency and know that you’re going to be the same on each one of those and of course you can definitely get so much more in return.
By being consistent, So just to recap, a logo is part of a brand, but the logo is not the brand right. So let me know in the comments below what is your favorite brand ( coughs, ) GoDaddy. I mean extra cool points if You put GoDaddy just saying And make sure that you, like this article, subscribe to our blog and ring the bell. So you know when we have New content coming up: This is The Journey We’ll see you next time,
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