Online Marketing

MOOC Production Process

I do come from a Background in media production and the tools are becoming increasingly Accessible to people with varying skill levels and budget Today I want to walk you through a Typical production process and outline some options you have and Things you’ll want to consider as you develop your media assets, Whether you are working solo or in a Team for some items you’ll want to determine the beginning up your process.

The first of these is a deadline which Will allow you to set some limits on the scale of your production while giving you and your team members a Basic idea, how much time they will need to commit to the project Setting milestone dates will help you Hold people accountable, while identifying potential problems that may Delay the launch your course You will need to evaluate your available Resources before venturing too far into the production process, These include equipment and locations.

Where your recorder work But oftentimes, the largest factor, is People’s time Identifying available assets early will allow you to either Scale your production accordingly or to secure additional resources. If Needed A positive thing is that production options are continually Becoming more numerous, while the associated costs are Decreasing Software and hardware has been dropping in price becoming more accessible for both the cost.

Perspective and the technical knowledge that it needed to operate the equipment, It is possible to spend tens of Thousands of dollars on a single camera, but an iPad or webcam are also very Capable cameras that are fraction of the cost Today there are many mediums you can use. To convey your message and each will have unique attributes: A Simple screen recording with a voiceover may be suitable to present your material or you may wish to record a live.

Presentation that you’re already going to make You could record in various settings. Like a studio, classroom outdoors or at your desk, You may wish to Utilize services, like Skype, Google, Hangouts and you can perform Interviews or at interactive course content Each Course is going to be a little different, so I would encourage you to start with An ideal concept of how you would like to Convey a message Then work with your team working your personal constraints to Determine the most effective way to reach those goals You likely to make some concessions.

Along the way, but will open up the opportunity to get the most from your Resources When you have a good idea about the Scope of your project, you can outline a workflow to make the production process progress. Efficiently, You will have a large amount of content and you may be working with many other People in the process of creating your message Identify who is responsible for creating Different aspects of the content and structure, your scheduling to allow multiple People to be working concurrently, This man, boss, segmenting the process by Modules our week to week Using an example from Our advanced chemistry MOOC, our instructors would construct a Presentation then record lectures and supplemental articles in batches After the recording they would develop.

Practice problems to include, while continuing to develop PowerPoint slides for subsequent Lectures As the media specialist, I would process the recordings and make any Necessary tweaks to ensure audio and visual consistency for uploading the articles to the Coursera platform. When a article was finalized, I would inform an intern who was Responsible for captioning Our course designer would then update the Mooc web pages, with relevant links to articles PDF and transcripts Along the way we would meet as a team to Discuss the workflow scheduling We would identify any outstanding problems.

And evaluate our MOOC site to ensure the pages were visually intuitive, with logical Navigation, All these steps were managed with a shared Google spreadsheet, where we could label the state a each Lesson as well as at project notes. Ultimately, this process allowed each Team member to keep a steady amount of work in their cue, which helped us to achieve our overall Project deadlines Once you’ve laid the foundation for your Overall project, you can start the pre-production process, Depending on the format you are recording.

This can vary greatly. One of the goals during pre-production Is to make sure that time is used effectively As more people are added to your production. The importance of good time management increases, Some people are natural presenters, but Most individuals will need to review their content or script multiple times. Before recording This will allow you to practice your Delivery appear more natural to your audience, but it hopefully reduce the amount of retakes Needed For simple screen recording the pre-production is limited, but you still want to make sure your PowerPoint and other Assets are free from typos and that you’re comfortable with the Material, You have more flexibility to pause or edit screen recordings and Other type of recordings, but a single read through before the Actual recording could benefit you greatly.

You may want to spend some time with the Recording equipment for that you’re able to make a high quality product while not being distracted by the Technical difficulties For demonstrations and classroom Settings you could be working with a article crew or it could be shot by an individual Outlining requirements prior to recording will help you or your crew prepare Cameras lights, microphones as well as know how everything will need To be positioned, Even if you’re doing a production, solo, It is important to make an equipment checklist to keep yourself organized.

It will also help you identify things. Like batteries, recording media and cabling, that could be easy to Overlook A studio production can be very similar to a field production, but most equipment stays in place. It’s Still important to discuss the production process to help people with Scheduling who are assisting you With proper preparation, a studio can be Ready as soon as you arrive, but this is contingent on relaying Appropriate information prior to the shoot During the production is when all the Prep work we have been talking about really begins to pay off When you’re working with a production.

Crew are on your own. The goal is still the same: to make Everything look and sound as good as possible, While taking the least amount of time to Record Lets quickly go over some recording basics that can greatly Improve your final product, Most recordings will have some form of audio, While the way you capture audio may very greatly. You want to make sure your input level Set appropriately, if it is too low, your audience might not Be able to hear even if they increased their volume output and the levels will probably be Inconsistent, if you include other piece of content in your presentation, low levels can be corrected to a degree.

And editing, but it’s always best to get it right. The first time to streamline Post-Production and I have the highest quality source: Files levels that are set to high generally cannot be corrected afterwards, since over certain amplitude, the Characteristics of the sound are altered, resulting in permanent Distortion, most recording programs will show an input level meter. His whopper for a plea have a nominal Level indicator with added color warnings.

When you speak, you should typically hit The nominal indicator, but BC read this – indicates level peaking. With the store Shin being likely and generally a sign that your input Level should be adjusted lower if people are appearing on camera, proper Lighting will greatly improve one’s appearance. I won’t go too far in depth and if the Subject but a typical single person, shooter will contest up to 3 or four point lighting.

A two-point laying setup consists of a Key light for primary elimination and a weaker felt, like the Prophet Shadows with each typically being placed at a 45 degree angle, pointing at your Subject: third light as a backlight that helps Add definition to the shoulders and hair while the fourth white eliminates the Background these are just the basics and much more Information can be found on the internet if you wish to dig deeper camera.

Placement can affect how you were able to frame a Shot and can be contingent on your setting, but I’ll discuss a few Options a standard shot can be square with your Subject and the camera will be at or slightly below eye level. This is a great when you’re subject: Wants to address the camera or audience directly, an over-the-shoulder shot can be used. For interviews with the subject, looking slightly off, Camera at the interviewer, a two person interview can be captured.

By crossing the camera plans, the result and editing is that each Person will be looking towards the center of the frame slightly, which brings me to my next point: Composition there many rules of composition, but all Stick with two right now: headroom and legroom headroom provides a Little bit of space at the top of the frame, the gives you a visual balance to the Shot headroom is at least partially subjective, but a good rule farm for Medium close up shot seen here as for the eyes to a line about one Third of the way from the top of the screen, the show allow for proper spacing with The subject inside the frame this rule applies whether using a webcam In Camtasia presenting a lecture hall are conducting a sit-down interview.

Lead room is also important when framing People looking off-camera allowing for more space on one side of The frame where the person is looking won’t give better. Visual balance of many pieces of software exist with Different prices and capabilities Camtasia as a popular screen recording Program that also allows you to add a recording and insert additional content. After the fact, but free or low-cost screen, recording Solutions also exist in Apple’s latest version of Quicktime or with Microsoft.

Windows screen Recorder utility, the can be downloaded from their tech, not side, Windows, Movie, Maker and iMovie are Low-Cost solutions to do some porn article edits, but if more advanced tools are needed, There are many options, some of which can be seen on the list. Here I’ll try not to overwhelm you with article Editing, but I want to cover some basic things to get you started. Setting up your project will differ.

Between pieces of software, but there are some key ideas we want to Remember you’ll likely be working with a lot of files and keeping these organized As important keeping file names and folders relevant To the content, their associated with will be helpful and adding things like sequence, numbers Dates: camera angles will help keep everything in order using a similar structure within your Editing program, as well as using meta data features, is advisable to Quickly find your assets, it also recommended that you keep Multiple copies of the central files during an ongoing project stored in more than one physical Location hard drives do fail and a good backup can help ensure that You don’t resolve your artwork digging a little deeper all article Editing software users, some form of the time line time – is Usually represented with timecode shows minutes seconds any their Fractions of a second or frames, adding content horizontally to the time.

Line one Chris liberation on your project. Still images generally are inserted a Tube alteration might 10 seconds and grabbing the handle on The end will allow you to change that duration. Adding items particularly will allow you Two layers: stiller animated assets like a full screen, damage or partial Graphic like a lower third screen resolution is something you Generally, want to be aware of, and higher tends to be better, but Sticking to standards like 1080, P or 720 P is generally advisable.

Some older software will default to Lower resolution setting so consult your documentation for the settings most online article Platforms will transcode multiple renditions for viewers so setting the appropriate resolution. For both editing & exporting is important to make sure your students are able to Clearly see your contacts, fixing bad audio levels and making sure All of your audio sources are consistent.

Volume is something that always should be Checked on when editing and finally pacing is something you can Keep an eye out for as well. Is there too much for too little time? After say, you’re opening either long posit that can be removed. Pacing can be subjective, but it’s always good to read her Concert before you export it to at least make sure nothing feels dramatically out of playoff. It’s always Relieving to reach the end if you’re editing process, but we’re not quite done yet exporting, can Be a lengthy process, but a lot of options, but I’ll try to keep it simple.

If your Software has a preset these are generally safe to use and should give you get results today. The most common format for high-quality web article is an mp4 container file using The age 1964 Kodak, if you don’t know what this means, that Okay, the same presets references terms in the generally safe to use, while Exporting and you want to use 1080 P or 720 P as a resolution, if you have an option for a bit rate, I Would suggest 8 megabits per second for 1080 P and 4 megabits per second per 720 P, but back to the topic, a file naming you Wan na name the exported file something at first and I will allow you to easily Be associated with relevant course, sections of due to the scale at MOOCs there’s a good chance.

You’ll have Students with accessibility needs Corsair allows you to request subtitles For your course, or you have options to create them on Your own or contract services from a third party free in pain software both exist that Will allow you to manually create the required SRT caption piles YouTube will attempt To do voice recognition and will allow you to export these SRT Files, but this method will require some editing, especially when there is technical, Scientific or mathematical language 0 having a fresh set of eyes, looking Your material to verify accuracy and your presentation is always a good Thing for two becomes easier to mess things the longer you work on a project.

At UK we’ve reviewed article live in Meetings but also for private links in Google Drive venue to collaborate. Remotely with team members with an organized file naming system and The proper documentation posting your files should just take a Few clicks within Corsair you’ll create a core structure and upload articles to Accompany each lesson, transfer time will depend on Your file, size and connection speed the same article files can also be Uploaded to YouTube or other service as Creative Commons license thing of Course, era allows you to utilize your content in other ways.

If you choose well thanks for joining me today, he made It this far you’re, probably serious about creating educational course contact feel like any Recommendations are more information about a specific topic, feel free to Contact me at Alex dot cut a team at uk-wide redu. You can also find her officer be Learning website, as well as other team members at UK, why don’t you use flash e-learning Thanks for joining me and best of luck with your project, the

Videos are truly an awesome way to get the point across. Any type of content from your business is important!


Online Marketing

Audacity Basics: Recording, Editing, Mixing

I want to cover some very simple editing and getting some things like music into it. So here I already have the program installed. If you want more details, you could always go to audacity website. They have this great page on mixing and narration with background music, you can google that and read much more details which we’re professional than I’m going to do.

What I’m going to do first is make sure that I have already plugged in my microphone. That’s really important. I audacity if I plug the mic in after I open it. Sometimes it gets a little messed up, so I’m going to plug it in and then open the program. When I do that, I can click this little thing here to choose the mic. I want you can see that my computer’s like well, I don’t know you probably wan na record it out of the mic, that’s built into the computer right and I’m like.

No. I want to use this microphone here, the one that sounds a little bit better. So if you are plugging a microphone and make sure you pick the right thing now that I’ve picked the microphone that I want to use, assuming I plugged one in, maybe I just want to use the one that’s already built into the computer. What I like to do is do a quick little test to make sure the volume is right. I usually do that just by clicking in here right above the mic area, when I click it, it’ll start showing me in live real time, a visual representation of this.

If it looks like super hot super loud I’ll, adjust it with this little guy I’ll move it down a little bit. I can’t do that right now, because I’m using the same microphone for recording this article. So, who knows what would happen, but I would go up and down if I start recording like say by hitting the record button and if these Peaks that you’re seeing look really really tall if they’re, if they’re cracking the top and bottom they’re like it just stood There then, I’m probably want to go back and make them a little bit smaller, because in in reality of that that sound, it’s called clipping the sound of my volume being so loud that it hits the top.

What will make a little bit of distortion? It’s usually not a very pleasant sound for readers. This is just a test, so let’s just use it well. Here I am recording. Did you see how easy that was by the way I plug in a mic? I opened the the program. If I want, I kind of adjust the volume a little bit and hit record and bam, I’m doing this in real time now. The the obvious thing is that when I want to stop, I can stop okay great now.

I have this hole thing here. If I want to, if I want to see the whole thing at once, I could do this view fit in window, and now I can see by seconds 5. 10. 15. 20. I just did about a 40 second article um. I have a few options here that are really pretty simple. I I’m talking about a situation here where you might want to work in some music. So before I get music in here, I want to make my volume a little bit more.

Even you see how, in parts of it where I got quieter, it didn’t go up much at all and it times where I was louder. It was kind of a purely big. So I like to do something called compression now, if I hit control a it’ll select the whole thing, I could also do that just by clicking the track, and you see it’s a little darker – that’s it’s kind of like highlighting words in word. I’m saying hey. I want to do something to everything I just selected.

If I want, I can also choose a selection tool up here and kind of select different parts, but I want to I want to do something to this whole thing. I want to compress this whole bit, so I’m going to select the whole thing: go to effects, go to compressor. Now, compressor might be a weird term, for you might not be used to it. You might see a whole lot of scary things here. Well, if you want more details about ideal ways to adjust this, remember that that page I got here, it kind of has some suggestion things a lot of times.

I just leave it as default. It’ll default to the thing I did last time, I’m just going to hit OK and show you what happens, read the visual representation, all of a sudden, it’s a little more. Even that part that was a little quieter, there’s a little louder. The part that was really loud sometimes is even a little bit quieter and the whole thing sounds a little more even tone. Well, that’s great! That means that I can put music underneath it not be worried about the places.

I was talking, quiet, every being really quiet. Okay, it’s a it’s, a really simple, really easy little thing to do, select all compress now. What I want to do is get some music or some sound effects or something in here. So what I’m going to do is go to someplace, where I have some music. Well, here’s a weird piece: I’m going to drag this file into my audacity program and you see what would happen.

Is it literally dragged it in as a whole separate track underneath it? This is everything I just did remember a second ago we were kind of zoomed in a little bit more, so it took up more of the whole screen, but now this new track is playing underneath. So if I hit play you would the things I said and at the exact simultaneous moment you know I could say it 15 seconds. You would hear that track underneath it now, I’m going to zoom out a little bit, I’m doing, control and holding the rollerball in the mouse.

That kind of zooms me in and out. I, like that, a lot you can see that this audio track is way longer than my 40 seconds of talking. So I probably don’t want the whole thing. I probably want to cut something I might want to cut something of my narration and my own might want to cut something of this audio too. So, let’s, let’s do it one at a time. Let’s say I only want that first 40 seconds of the music.

Assuming that that’s exactly the part I want I’m going to highlight it. I can only do that because I chose the select tool here. First, I’m going to highlight what I want and when I’ve highlighted I’m just going to hit the delete button on the keyboard BAM, it’s gone, wow how easy and simple now again to make it easier. I can kind of zoom in and out remember with my mic control, rollerball thing, okay! So now here’s my talking, here’s this part now I might still have parts up here where I’m like.

Oh, I really want to to delete this part. Maybe this is all a mistake. Same thing right, I can highlight I can hit delete. I can do that. However much I want no say that the music really starts getting really good right here at about this twenty second moment and I’m like oh, I really wish my audience could kind of hear some of that music right there. Well, what I like to do is split. The track I so I put my cursor where I want it to go, and then I can go to edit clip boundaries and split you see.

It also tells you control, I will do it. I use control. I so much more read what happens when I hit that split. Well, barely anything you could see there’s a little bit of a line at now between this. That means that I’m going to zoom in you can see this stuff on. One side is different than the stuff on the other side. Now, if I want to accentuate that, if I want to make that a little clearer, I’m going to click up here to these tools and I’m going to click this one, that’s a time shift tool that essentially means I can drag stuff around.

Let me let me show you what happens when I drag when I, when I try to click and drag on this bottom track with the time shift tool. The whole thing moves now. I can’t I can’t select things the way I used to right. If I want to select something I to go back to the Select tool highlight it, but if I want to move it around, I click time shift tool. Now I can move stuff. Well, you see how this whole track is moving.

Well, I just split this top track, so now I can move the in different places. Does that make sense that they they get dragged separately? There they’re thought of as whole different clips, and I can be really useful when I’m trying to time my words with my music, so I’m like ooh there’s this really interesting part of music. I wanted to come right there and there’d be a little bit of silence, in my words as it as it comes back in that can be really really sweet right.

Okay, so so that’s easy enough right! We’re splitting tracks with ctrl I or edit clip boundary split. We’re moving them around using the time shift tool. Okay, so now this might be almost really good. This almost B might be worth me, exporting and and letting other people listen to accept. My volume probably isn’t levelled out, for instance, this remember volume is a feature of how up and down it is how close it is to the top.

This looks kinda loud in relation to my talking, which also is about the same light. I probably want that music a little bit quieter, now, there’s a few different ways to do that, I’m going to show you the way I like to I like to use this envelope tool, I’m going to click that, and you see the second. I clicked it all of a sudden things. Look a little different here. It’s like what’s going on. What I do is I is, I click at a point in a track and you see what it did.

Is it made this itty-bitty little dot there after I click there, I can adjust the volume of the things before that and after it up. So I clicked that so now, that’s kind of like a pivot. Now I’m going to click in a space before it and read what happens? I can kind of manually adjust everything before and after that pivot and remember smaller means quieter. So what I’m doing here is. I can make another pivot here.

I can make this part in the middle kind of louder if I want so, it feels a little bit more accentuated. Remember because the speaking stopped at that moment and then when I start talking again, I can drag another one and everything after that pivot point will get quieter. I can you know you: can you can see, I can kind of use it to fade a little bit to make it a little more interesting if I’m like.

Oh that’s still too loud like again I’ll, just drag it again and kind of even that out. This is a lot of playing around. I know it kind of looks weird here, but I in real life, I’m I’m constantly playing back the whole time to hear what it sounds like um. The easiest way to do that is to just click this top bar. So if I’m like, I want to hear what it sounds like starting right here. You click the start that bar and it’ll start playing back right at that moment.

Now you, you can’t hear it because of the setup on my computer right now, but it I swear. It’s there it’s playing it, so I’m like is that quiet enough I’ve hit play no I’ll, make it a little quieter and I come back and I grab that and make a little letter whatever now remember. If I want to select something I got ta go back to that select tool, I can still go back, select things on one track on either track.

You remember, click there to select the whole thing, and I and I could still do various effects to it. Even after I’ve done that it’s called the envelope tool, remember I I kind of think of it as a adjust the volume tool. That’s that’s the the most basic things I find myself doing all the time. I record I compress I split, I move and I adjust the volume with envelope. Ok, let’s say this is perfect.

Let’s say it’s exactly how I want I’m going to go back to the fit in window. Ctrl, F, just to kind of see the whole thing here. So I know now that I’m going to have one audio track where the music keeps going after the voice ends it’s about 50 seconds long say that’s fine, great! Well, there’s two different ways to save in audacity. If I hit file save project as I’m saving this whole project as an AUP file, which only audacity can open, I’m essentially saving this as something that I can come back to later.

So if I’m like call this like test for article, then I can, I can say this walk away and come back, but I can’t email that test for article AUP file to someone they they can’t open it up and be like. Oh I’m like grooving to this cool thing. You may know it’s not listenable by them, yet I need to export this first into an audio file that can be shared. So that’s actually not that hard. I’m going to go to file and export you notice.

Export is different than save right that that word is on purpose. Export means I’m going to make this, so someone else can listen. Now, I’m going to have some choices. The first option here is dot wave. Now that’s going to sound like really good quality, but it’s also going to be this mega huge. It’s going to be hard for me to share with anyone and if you’re doing this from my class, you might have to upload this file somewhere.

That doesn’t let you have too many file that might not let you upload a really really huge file, so I’m going to click the save as type and pick one of these often I choose August. You might not have heard of that. It’s kind of an alternative version of mp3, but you might have obviously heard of an mp3. Let’s it. Let’s just try. Let’s try the mp3 want to kind of see what happens. I’m going to go, go back and put it on the desktop.

I’m just going to call it test for article again now you do see it gives me some options you could play around with it’s always worth seeing. I I think, of the the bigger this number, the better it’s going to sound. Even a 320 kpbs’s isn’t going to sound it. Is it going to be the hugest file so going to be much smaller than that wave? So I might as well pick the big one I’m going to leave the rest of that hit.

Okay. Now, when I hit save it’s going to be like hey wait, these are all going to be mixed down to two straight and don’t worry about that yeah! That’s! That’s fine! Okay! Now it automatically here is filling in some of this info with the info of the song. I import it. Well, that’s that’s not right! I don’t want. When someone plays my new mp3 file in in iTunes or something I don’t want it to say. Oh, this is a truck by combustible Edison, it’s called vertigo.

Well, no, it’s not! This is a track by me, so I’m going to hit clear, clear all that out fill some stuff in here that works. Um, you know track title is test for a article. If you don’t have an album title or a track number or whatever that’s fine, I sometimes think it’s kind of cool to keep track of the stuff. I don’t know I I do like audio test it so then, later on, if I’m like man where’s that audio test – and I have a some program open that I’m using to listen to music, I use when a up I can search when they up for the Genre audio testing – oh there, it is I’d comment whatever, whatever leave the rest of this hit.

Okay, it’s going to think about it BAM. I have my file now so wherever it is, I saved that mp3 file. I can now share that with other people. That’s it! It’s really that easy. I know it looks like it wasn’t that easy, but I swear it is get in there and play around give it a shot. Bye,

Videos are truly an awesome way to get the point across. Any type of content from your business is important!