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Online Marketing

Google Analytics – How It Can Help Improve Your Business

So I talked a lot about with my clients, the smart objectives. So this is objectives for your business or for your website or anything what you do in life, which is so the smart objectives are specific, measurable, actionable, realistic and time-bound.

So in regards to Google Analytics the important one is M for measurable. So there’s no point in having a website out there. If we’re not actually learning about whether that website is working for us, you could have 10,000 visitors coming to your website. But if you don’t know that 10,000 visitors who come to your website and be what those visitors are doing when they get to your website, there is absolutely no point in having a website at all.

It’s just of no use to your business, so I would thoroughly and encourage you whether it’s Google Analytics or any other stats tool and to have a a tool on there, which is grabbing those stats for you. So you can learn about your audience and how better to engage them. One of the first benefits of installing Google Analytics on on your website is actually its influence. It has on how your your website gets indexed, so if you’re using analytics and Google automatically knows that you’ve added a page to your to your website so and how it does this is when that page goes live you go and look at it.

It triggers Google Analytics and to load, and then it says oh well, this is a new page. I need to add it into my index unless you’ve switched it off using the robots and txt file. What this means is so Google also has a an automatic submission tool, so you have to manually sorry not on automatic and manual submission tools. You have to go and submit your your web pages manually. This just takes that that take takes out that extra step, so so long as you’re using Google Analytics.

Google knows, and whenever you add a new website web page to your website and it’ll index it within I’ve, seen it happen with the matter of hours 24 hours evening. The second tip which I’ve got is about understanding your visitors. So the key thing about the visitors to your website is looking at the they used to be called unique visitors, but it’s now sessions. They introduced that within the last sort of twelve months people used to talk about hits now hits could mean that you can load up a single webpage, but there could be a hit for every image that loads on that page and for the JavaScript in for the Style sheets – and things like that, so one webpage could generate 50 hits.

So that’s why we’re really interested in unique visitors or sessions to the website, because these are individual, unique people who are visiting your website. And this means that you can average that that data out over a period of time and see how many individual people are coming to your website and interacting with it over a and you know a minute-by-minute. If you want to get real-time information, but probably most people look at their stats on a daily, weekly or monthly basis, and this just allows you to give benchmarks and what those benchmarks allow you to do is that if all of a sudden, you see a dip In your website traffic, you can react to it so if, for example, you’ve uploaded a page of content which violates Google’s Terms and additions, for example, so they’re no longer listing your page and search engine, you can react to it D list that page go and tell Google about it and hopefully get that traffic back up because don’t forget nowadays, most people to validate a business they’ll go and have a look at their website.

If your website’s not being indexed in Google they’re, not going to be able to find you equally. If most of your website, traffic is driven through organic and search engine results, and your website disappears off planet you’re going to lose that business, your business could go under so keeping an eye on how your website is performing. If you start to see it tail off, you can react and hopefully and build that traffic back up to where it was before.

The third thing I want to talk about is and the different what a pageviews and fountain what constitutes the bounce rates? It’s a really common. I do a lot of workshops in this and it’s the most common question. What’s the bounce rate, so bounce is basically when somebody lands a new homepage and they leave without engaging with the site or basically doing anything, so they don’t scroll down. They don’t click on the link, they don’t read a article.

They don’t do anything and by default, that period of time is 30 minutes, and so, if somebody landing site doesn’t do anything with it for 30 minutes, then that’s considered to be a bounce. You can manipulate that. I think you can tell Google to reduce the bounce rate on your website if you want to, but typically if I mean, if they haven’t done anything in the first sort of 10, 20 30 seconds, probably unlikely to do anything with your website.

Anyway, so so Google displays this bounce rate metric and through analytics. The next thing I want to talk about is goal conversions and funnels so goal conversion. I talked about in a previous article about and the three things that happen within seven seconds. So the message you’ve got to get across is who we are, what you do and where do you want your customers to go to next so that where to next is and what we call a goal conversion? Ultimately, we want something to land on your website and either and pick up the phone or submit a contact form or buy products for me.

So so you can tell Google and Google Analytics what that goal. Conversion is so, let’s call it a contact form submission. The funnel is how they reached that point. So we create a funnel. A simple funnel might be land on the homepage. They go to the contact page and then they hit submit so there’s three steps in that. Funnel we want to and the way the reason why funnels are important is, it might be the let’s say you have thousand visitors to the website.

100 of them hit the contact button, but none of them have, and none of them are completing the goal. Well. Okay, now, what we can do is see where customers are dropping out at that funnel. Maybe we’ve got too many form fields in the contact or maybe the contact forms is broken, so this gives us an opportunity if we see that as a dropping out our particular points in that funnel that you’ve created for them.

You can react totally web developer to go in there and fix it. One thing which changed and quite dramatically probably about two or three years ago, with Google Analytics and another question which I started to get asked quite often was you can you can have a look at the keywords which people have put into Google and view those on On through analytics to see what keywords people have searched on in order to land on your website and there’s this one specific keyword that people started to realize was just gaining in popularity for every single website and it was something called not provided.

So I kid you not at the top of the list keywords on everybody’s google analytics and starting to become not provided, and now it accounts for about 90 % of keywords which people search on so now, people aren’t actually searching for the keywords not provided and ended Up on ending up on your website, the reason why it’s happening is because most search is now on Google and, if you look at on the URL and you’ll, see a little padlock icon and it will say HTTPS instead of HTTP, you know forward slash, Google com, So those searches people are doing being pushed through a secure, socket layer, HTTPS so through a secure layer and what Google does is it just obfuscates them? So you can’t actually see what those keywords are.

So it does that for privacy reasons to protect the person who’s browsing the web so now you’re getting loads of really useless information about keywords through Google Analytics, which is really frustrating so the workaround for it there is a workaround, it’s pretty straightforward! You can install something called Google Webmaster Tools onto your website and if you’ve got Google Webmaster Tools installed on your website and you can actually see what and searches are being carried out and resulting in your web page being delivered in the search results before people get To your website, through and through Google Webmaster Tools, so you’ve actually got access to that list of keywords and through another Google tool, it’s just really frustrating that you can’t see it through Google Analytics.

So that’s the Google not provided workaround and which there’s more information about it on my website or if you google, for it I’m sure you’ll be able to find a plethora of different tips how to work around it. So, just to summarise those key points, the reasons why Google Analytics is really important. So first it talks about smart objectives. Google Analytics allows you to measure the prompt to your website and happy for interacting with your website, and it has an immediate impact on how quickly can get pages indexed in Google search engine.

We can see how many unique visitors are coming to our websites and and measure that on a regular basis, we can have a look at bounce rates and see see whether people are landing on the page and how well they’re interacting on it and how many pages They’re actually viewing and finally, we look at goal. Conversions been creating funnels to track people right the way through to a call to action which we’ve created for them and at what point they’re dropping out of that process.

So I hope you found the article really helpful and thank you for reading. Don’t forget if you want to read more articles than please hit the subscribe button and if you’ve got any questions about this specific article, then please leave them in the comments box below I’d. Be more than happy to answer them!


 

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Online Marketing

How To Grow a Business Online (Various Marketing Strategies)

So this afternoon I will give you my top six tips for creating a simple online marketing strategy. My first tip is to make use of all of the masses of free web applications which are available out there and when I say all of them, I say focus specifically on Google, because Google’s spent billions of dollars developing a range of different apps, which are all Geared around kind of growing your business and shouting about what you do so um, google, it takes about ninety percent of the search engine traffic across all of the search engines.

This is particularly in the UK, so it only makes sense that you’re there’s no coincidence that, if you’re making use of Google’s other apps that it might actually boost your organic search engine ranking. So there are things that you can do like, and Google use google maps and google places or google for business those all of that and tools all allowing you to create a profile for your business upload, your logo, upload your contact details, opening hours put a brief And description about your business in there and send a link back to your website, you can use google analytics to analyze and how much traffic is coming through your site and set up goal.

Conversions for example, and also i’ve discovered that google analytics is quite a nice. Quick easy way of getting new pages on your website listed within its organic search engine index. So if you’ve got google analytics installed on your site, all you’ve got to do is browse to that page once it goes live and google and after a couple of days, will automatically pick up that page and add it into its index and also as another great Web tool, which Google’s critical google webmaster tools and you may have come across if you’re, using analytics something called the not provided and keyword in your list of it’s.

Probably at the top of your list of keywords that people are putting into the search engines. To find your website and and not provide, it basically means that and it’s hidden by mind and a secure certificate. So he put in a search into Google and you’re logged into Google’s Google Chrome, for example. It will. It does a lot of that securely and say then, when you search for a and end up on a website that search keyword isn’t passed to that website, because it goes through a secure layer.

What Google Webmaster Tools and does? Is it acts before and you go through to your website and it gives you a list of those keywords so using analytics and webmaster tools together is a with great way of just analyzing what keywords people are actually searching for and landing on your website. So my second tip is to use all of the various social media tools, for example, to complete your online business profile.

So the big four we got, google+ facebook, linkedin and twitter definitely get out even if you’re not intending to use them and at least get out there like Kenny’s. These are tools which people have spent billions of dollars on like creating like and they’re all out there. For you to use for free – and the key thing is that you can put your business name on there and a link back to your website and even if you don’t post to post, tweets regular, your and post status updates on facebook regularly.

Just having those profiles. There is going to raise your and your your profile and your PageRank cuz they’re, all free links back to your website and there are tons. There are hundreds of different social media applications out there beyond the big four like and use as many as are actually applicable to your business. So, for example, if your business is very like and image led if you’re a photographer, for example, you could be making use of things like Instagram and Flickr if you’ve designed that and creative you could look at dribble and Instagram again is appropriate for that.

So make sure the social media profiles you’re setting up are appropriate for your business equity, that again they’re free tools and and other people do use them. So it might be that if you don’t use, have a linkedin profile, you’re missing out and a good opportunity to network with other local business owners in your area. So it’s a good way for other customers to find you online. So do your best to make use of all of those different social media platforms and then just make sure that you do update them regularly.

There will be other people and other business owners using them. So, even if you don’t believe in it, you might see an opportunity there that you didn’t realize before my third tip is and make sure you create a fantastic online portfolio for your business and then get reviews again. Google is starting to build in this element of social review into it and into its PageRank, so make sure that and you’re getting reviews on things like and Facebook and Google+, for example, you can also use other review tools like Trustpilot.

What it does is it showcases? Your capabilities and your best work on your website and it attracts lead back to you so that, hopefully, and if your competitors aren’t doing this is going to make you stand out above your competitors and the more reviews that you get on those those three tools which I mentioned just now, then, the higher up you like me to be on Google’s organic rankings. Ultimately, what those organic rankings are going to mean is more traffic to your site, hopefully more sales, so it kind of makes logical sense that you want to be getting reviews and testimonials and publishing min and as many places as possible.

What this also does is, when somebody lands on your website or sees those reviews, it just builds trust with potential customers. My fourth tip is to share your knowledge and share your know how a lot of people hold back from sharing their their IP, because they think that somebody’s going to steal it and what? What exactly you afraid of? If you think that something’s going to steal your ideas, you afraid they’re going to do it better than you, but likely it is.

They probably can’t so by sharing you’ll know how it presents yourself as an expert within your field and, ultimately, what it will do. Is it will draw customers to you because your customers and sorry not your customers, your competitors, aren’t likely to be giving away free information. This again makes you stand out from the crowd and, and it just builds up that level of trust don’t be afraid to give away free advice to people whether you meet them, if you’re doing blogging, if you want to chop stuff up onto YouTube, give away free Advice what it does it just demonstrates the honest person who just wants to help other people help your customers and and what happen is it’ll, encourage referrals back to you and the likelihood is that you know you’re, probably very good, at what you do and even if You give away you’ll know how either your competitors or potential customers they’re not going to be able to replicate your methods and implement it as well as you actually could.

My fifth tip is to get moves away from the organic side of things, but perhaps invest in some pay for online marketing. Ppc is a good way of kind of bolstering your organic advertising. That’s going on already and and when you’ve got particularly quiet periods. You can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting, which sits inside and Google AdWords as a way of re-engaging potential customers who displayed interest in your products through your website.

They’ve left the site and then it’s a bit creepy, but the the pic you’ve put a pixel on their computer and you follow them around. They see your ad and then they realize they’ve made a mistake. Come back to your website and that’s where they end up. Buying your products from so retargeting is really important, and then, finally, you want to hire professionals for anything that you feel you. You can’t do well yourself, so see a lot of people trying to manage, like Google, PP, Google and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it’s all gone wrong and why they’ve wasted their money.

And it’s because there are actually experts out there who do. Google, PPC advertising, facebook, advertising and things like that. And yes, you have to pay for them, but it’s what you get back in return, they’re experts in their field and will probably have a much better idea about how to make the most that some nice you’re targeting and and it will just save you money and And a lot of them will have guarantee so that, if they haven’t generated the leads which they say they’re going to generate for you within a certain specified amount of time, you don’t actually have to pay them so find somebody who is on a commission only basis In order to drive traffic back to your website, so to summarize, those key points tip number one make use of all the free web applications that are out there, especially the Google ones, because it will help your page rank tip number two make sure you complete.

All of the online and business profiles and through social media tools, which are available tip, number three, create an online portfolio, get reviews and that social proof is invaluable. Make sure that you’re sharing knowledge and in amongst your peers and to potential customers and invest in some paid for online and marketing as well. Google PPC facebook advertising, for example, and finally make sure that your hiring professionals for anything that you’re not competent at and so hopefully you found some of those tips really AM helpful and enjoyable.

If you want to know more than get to my website on the business started, sup co, uk and if you haven’t already I’ve, got a book head on over to Amazon. It’s called online business data. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments and boxes below the article. If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business startup thanks for reading, I’m Robin wait.


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How To Use Twitter To Grow Your Business

So the first thing to talk about is and what your your Twitter or tweeting strategy is going to be at the moment, you’re limited to 160 characters, there’s talk that they might be changing, delimiting that I don’t know how what impact that might have on what I’m About to say, but nevertheless, at the moment is 160 characters and within that 160 characters, you’ve got to write some very interesting, engaging content.

That’s on a variety of different subject matters. So what I tend to say is look at look at your overall marketing strategy and when you go out and talk to people, what are they interested in hearing? Typically, these things will be so you’ll obviously want to talk about your business. You know it’s the about me page with your website: you’ll, be willing to talk about your own products and services, the benefits and features of those, but it clear you should also be talking about an industry.

Related news, maybe put some some tips, like top tips. How-To guides up there and some statistics that people are going to find engaging so the difference between Twitter and Facebook and various others. So actually Facebook has hashtags and Twitter started the trend by using hashtags and other other social media. Blogs have now adopts them at Google. Google+ no hashtags as well, so all of the major ones are using them, and but hashtags are a way of grouping.

Tweets is kind of like giving it and putting it into a categorized box. If you like key thing about the Twitter strategy is to post regularly because Twitter works on the timeline. So when you first tweet, it appears at the top of the timeline and grudges. Other people tweet it on it’ll, get pushed down and push down and push down and disappear of the bottom. So if you start using like trending hashtags that are really popular loads of people post them out, it’s not going to go like that.

It’s going to go straight off the bottom, so what you need to be doing is posting regularly so that your posts end up being. You know at the top of and Twitter now, if you post too often and it’s it’s going to get boring for the people who are following you so and have a plan to maybe post. I don’t know three four five times a day, probably any more than that, and you are going to start to bore people a little bit and equally those four five posts.

You want to post them all at nine o’clock and you want to spread them out over the course of the day, and that sounds like a bit of numerous tasks and there are ways to automate that process. So if you look at social media automation, tools, ones, my favorite ones, and things like eat – sweets, buffer, sprout social me takers, my all-time favorite one, because you can build a library and it just Chuck stuff out forever and beyond.

Even if I get hit by a bus which is great what not, if I get hit by a bus – that’s not so great, but the fact that it publishes stuff for me if I get hit by bus, that’s great, and so my second tip is based on Who you should be following now, there’s so much noise out there at the moment it’s a common mistake is and the people new to Twitter just to go out there and follow loads of irrelevant people.

So I tend to now follow people who are within my industry. Interesting people are going to be publishing interesting content. I would actually be interested in reading notice. The word is interesting, so be choosy about who you’re, following what you don’t want. Is your timeline just to be filled with noise and so there’ll be loads of people who follow you who’ll be selling eat like you know, get five thousand Twitter followers they’ll just be spamming, but that guy, who I talked about, who was sending out five messages? One go at nine o’clock.

Probably don’t want to bother following him because he’s just going to bore you to death, perhaps so be really picky about who you follow to make sure you’re getting the right information back out of it. This has a knock-on effect automatically and you’ll start to attract the right sort of followers as well and they’ll be interested in what you’ve got to say to a two-fold kind of benefits. This try and follow people within your market sector as best you can because and again following loads of irrelevant people.

Kind of is not really going to add anything to your your Twitter experience and before you follow the user go and have a look at their bio. It’s easy just to go like it’s later on pull of the book and go and have a look at the biography and and see what sorts of things they tweet about, because it will give you a good idea about the sort of person that you’re about to Potentially, follow with twitter is really important and because it’s it’s, it’s like a little microcosm of information and making sure that your brand and identity is really clear on that page.

And you basically have like two or three opportunities to get your brand and put out onto your Twitter profile. So you got the main banner image which appears across the top. You’ve got your little avatar pic, which appears within the banner you’ll. Have your company name or your personal name, and then your website address and maybe short biographies, there’s five key bits where you’ve got to get that’s your own brand identity across and make it look really cool so say, focus on those well say one thing which I Do is I and create, and I created a banner image, which I felt reflect the brand very well and use it across.

All of my social media accounts say that to maintain some consistency, something looks at my Twitter account. My Facebook account same goes for the the avatar, so this could either be your company logo or it could be your personal, headshot or game make sure it’s it’s consistent across all your social media platforms. The fourth question I very often get asked is about whether somebody who works within a business or organization sets up an account specifically for their business or for them for their personal profile.

So I think what you’ve got to ask yourself is: what’s my mic, my core business strategy here? Am I promoting me or my business or do people come to my business because they threw me or what what’s the link there and how did you go about promoting your business and if it’s primarily, if you’re kind of faceless within your organization, then really? Why do you need your own personal Twitter account? Why not make it about your business? But equally, if, if you have a number of stars within your business, get them to set up their own personal, you can have you have your own business account, but then you can take each can have their own and personal account, building their own profiles and raising The profile of your business, so the main benefits of using Twitter, it’s obviously got SEO benefits because you can drop links and nail it back to your own website, and things like that.

You can be found quite easily. Twitter twitter gets put in boosted into Google’s PageRank in one of its specific sections of its organic search, engine and listings, and so it means that you can appear in in Google’s search engine, organic search engine rankings and also it’s an opportunity to network quickly with other Businesses and the downsides to Twitter. I find that there’s only so much you can get into those hundred and forty characters and or 160 characters initially and embarrassed and the potential, as with all social media platforms and for employees to misuse it.

So I don’t know if they see something about a celebrity and they put a really derogatory comment up there or they’re racist that they put something nasty about another employee up there. This is all going to reflect badly on your business, so you’re going to be monitoring. If your employees are going to have their own Facebook and Twitter accounts, then you’re going to be monitoring what sort of content they’re putting up there and Twitter is also looking to heavily monetize areas of its service, and this can have a negative effect on it, and It also there’s a lot of trolling which goes on in amongst and Twitter, so trolling is people just being really negative about you, you’ll cut off your business and the sorts of things you’re commenting on and it can make you feel very bad, but it get it Covered and if somebody’s putting and I don’t know what appears to be a testimonial up there and negative testimonial up there – they may not actually be a customer.

That’s considered that. Could we have a detrimental impact on your business. So, just to summarise those key points create a strategy and for a Twitter strategy for your business and think about who you’re going to follow and who you want to follow. You ensure your brand of identity is really clear and obvious on your on your Twitter page and decide whether it’s going to be a business or a personal Twitter account.

And then, obviously I talked about the the benefits and the drawbacks to having Twitter weigh those up and how much you’re, positive and have-nots can have any business. So thanks for reading those are my comments on using Twitter for business. If you want to know more – and then please subscribe to my my youtube blog and if you’ve got any questions about this particular article, then please do leave them in the comments box below


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What To Expect From Your Web Designer – Copywriting Tips for Beginners

My first tip I’m going to be talking about um content on web sites, and this is a common misnomer that essentially, the customer always seems to think that the web design agency or web designer is going to be doing literally.

Everything for you, including writing. Your own content uploading, your content, finding images for you, whatever else that might entail really and our responsibility is designing and building the framework for your website. And then we give you the tools to be able to add your own content and, that’s not to say that’s, not just a rule that all web design agents use. We, we typically will add some, like you know, a dozen or so page of content to kind of test the platform.

But if you’ve got dozens of products and dozens of pages of content and thousands of images to upload, then the expectation really is on you. As the customer to actually upload your own content, and that’s because you know your products and you know your customers better than we do, and so in many instances it’s better for you to upload your own, your own content. However, it that’s not to say, like I said, that a web designer won’t be prepared to upload your content, but dupree be prepared that that may cost you a little bit more and because it is an extra service and for them to be able to add your Content, as is copywriting and some some some business owners and think that their masters of the Masters of oratory and they can write brilliant prose when actually they hand their content over to a sermon like world that doesn’t really kind of match.

The the core values of the calls to action which are required in order to take a somebody visiting your website and converting them into a customer, but those services such as copywriting, will cost you extra and an end. Fundamentally, is your responsibility to kind of produce? The initial set of content, but between us, hopefully we can kind of upload the content and for you, and I would recommend that if you don’t have time to write your own copy, then, and perhaps you should actually consider employing a specific website.

Copywriter to you can send a brief to give them the pages that you want to create and they’ll do all of the copywriting. For you second thing I just remind you to do is just to ask about your website’s warranty period. Some some web designers are not fussy and they’ll just carry on doing updates until the cows come home, but at the end of the day, web designers are earning money and so what they want to make sure that they or they’ll probably have to deadlines in place.

The first will be when they consider the website to be finished, so they’ve finished the design, finish them and building the framework and they’re waiting for your content. They might consider that to be the first deadline when it’s finished. The second deadline is when it launches. So that’s when you provided all of your copy content and images to them to be uploaded to the site and when the site and goes live.

The website designer may bill you on the first deadline. So you may not consider the website to be finished at that point, but your web designer probably will do and they will be expecting payment and what the way we kind of manage. That process is that when we feel the website is finished, we then can kick in a month-long warranty period, and this encourages our clients to go to the website test.

It upload any content, get back to us with any problems. We’ve worked together and we have a very specific launch date in mind and to get the website live, and it’s just better for the soul, for both the customer and for the web designer to know that you’ve got a go live date and for your website. I’d. Also remind you to em to check what training and support and is included within your package. So it might be a combination of article tutorials, a training manual, PDF training manual, personal, like one to one coaching on how to use your CMS platform and also telephone support.

So just double check with your web developer, what kind of support you’re going to get once your web site goes, live or is finished, depending on which deadlines you’re going to use and tip number four is to you know: don’t assume that your web designer is a Specialist at everything involving computers – I quite like for a long time, whilst we were just a web design agency and that – and we used to get asked a lot of questions about email support and what application is best to do X on their computer.

Or do you know anything about article? Oh, can you help me work? My DSLR and my iphone wont turn on and all those sorts of things your web designer. It’s like a job role. They are a web designer and they just work with things web. If you want to know more about things like social media and email support and article and things like that and your web designer doesn’t do that, then maybe they know somebody they can recommend to you to help with it or you can or go and search for Somebody else, but just remember that your web designer is building your website and they’re not there for everything to do with IT and perhaps they’ll probably like I said, be able to recommend some to you too.

So to summarize, those key points, firstly be prepared to add your own content. Don’t forget this as a bats and setting your own, you know managing your expectations, so, secondly, make sure that you ask about your your websites warranty period. When does your web designer consider the site to be finished, and when do you consider it to be finished so, thirdly, just check what and support you’re going to get from your web designer web.

That’s telephone support 121 articles, whatever it’s going to be. Also, just add ain’t extremely a website designer is a specialist everything involving computers. They are a web designer for one reasons, because they’re good at designing websites. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments in the boxes below the article.

If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business data thanks for reading, I’m Robin wait.


 

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Online Marketing

How To Use Twitter To Grow Your Business

So the first thing to talk about is and what your your Twitter or tweeting strategy is going to be at the moment, you’re limited to 160 characters, there’s talk that they might be changing, delimiting that I don’t know how what impact that might have on what I’m About to say, but nevertheless, at the moment is 160 characters and within that 160 characters, you’ve got to write some very interesting, engaging content.

That’S on a variety of different subject matters. So what I tend to say is look at look at your overall marketing strategy and when you go out and talk to people, what are they interested in hearing? Typically, these things will be so you’ll obviously want to talk about your business. You know it’s the about me page with your website: you’ll, be willing to talk about your own products and services, the benefits and features of those, but it clear you should also be talking about an industry.

Related news, maybe put some some tips, like top tips. How-To guides up there and some statistics that people are going to find engaging so the difference between Twitter and Facebook and various others. So actually Facebook has hashtags and Twitter started the trend by using hashtags and other other social media. Blogs have now adopts them at Google. Google+ no hashtags as well, so all of the major ones are using them, and but hashtags are a way of grouping.

Tweets is kind of like giving it and putting it into a categorized box. If you like key thing about the Twitter strategy is to post regularly because Twitter works on the timeline. So when you first tweet, it appears at the top of the timeline and grudges. Other people tweet it on it’ll, get pushed down and push down and push down and disappear of the bottom. So if you start using like trending hashtags that are really popular loads of people post them out, it’s not going to go like that.

It’S going to go straight off the bottom, so what you need to be doing is posting regularly so that your posts end up being. You know at the top of and Twitter now, if you post too often and it’s it’s going to get boring for the people who are following you so and have a plan to maybe post. I don’t know three four five times a day, probably any more than that, and you are going to start to bore people a little bit and equally those four five posts.

You want to post them all at nine o’clock and you want to spread them out over the course of the day, and that sounds like a bit of numerous tasks and there are ways to automate that process. So if you look at social media automation, tools, ones, my favorite ones, and things like eat – sweets, buffer, sprout social me takers, my all-time favorite one, because you can build a library and it just Chuck stuff out forever and beyond.

Even if I get hit by a bus which is great what not, if I get hit by a bus – that’s not so great, but the fact that it publishes stuff for me if I get hit by bus, that’s great, and so my second tip is based on Who you should be following now, there’s so much noise out there at the moment it’s a common mistake is and the people new to Twitter just to go out there and follow loads of irrelevant people.

So I tend to now follow people who are within my industry. Interesting people are going to be publishing interesting content. I would actually be interested in reading notice. The word is interesting, so be choosy about who you’re, following what you don’t want. Is your timeline just to be filled with noise and so there’ll be loads of people who follow you who’ll be selling eat like you know, get five thousand Twitter followers they’ll just be spamming, but that guy, who I talked about, who was sending out five messages? One go at nine o’clock.

Probably don’t want to bother following him because he’s just going to bore you to death, perhaps so be really picky about who you follow to make sure you’re getting the right information back out of it. This has a knock-on effect automatically and you’ll start to attract the right sort of followers as well and they’ll be interested in what you’ve got to say to a two-fold kind of benefits. This try and follow people within your market sector as best you can because and again following loads of irrelevant people.

Kind of is not really going to add anything to your your Twitter experience and before you follow the user go and have a look at their bio. It’S easy just to go like it’s later on pull of the book and go and have a look at the biography and and see what sorts of things they tweet about, because it will give you a good idea about the sort of person that you’re about to Potentially, follow with twitter is really important and because it’s it’s, it’s like a little microcosm of information and making sure that your brand and identity is really clear on that page.

And you basically have like two or three opportunities to get your brand and put out onto your Twitter profile. So you got the main banner image which appears across the top. You’Ve got your little avatar pic, which appears within the banner you’ll. Have your company name or your personal name, and then your website address and maybe short biographies, there’s five key bits where you’ve got to get that’s your own brand identity across and make it look really cool so say, focus on those well say one thing which I Do is I and create, and I created a banner image, which I felt reflect the brand very well and use it across.

All of my social media accounts say that to maintain some consistency, something looks at my Twitter account. My Facebook account same goes for the the avatar, so this could either be your company logo or it could be your personal, headshot or game make sure it’s it’s consistent across all your social media platforms. The fourth question I very often get asked is about whether somebody who works within a business or organization sets up an account specifically for their business or for them for their personal profile.

So I think what you’ve got to ask yourself is: what’s my mic, my core business strategy here? Am I promoting me or my business or do people come to my business because they threw me or what what’s the link there and how did you go about promoting your business and if it’s primarily, if you’re kind of faceless within your organization, then really? Why do you need your own personal Twitter account? Why not make it about your business? But equally, if, if you have a number of stars within your business, get them to set up their own personal, you can have you have your own business account, but then you can take each can have their own and personal account, building their own profiles and raising The profile of your business, so the main benefits of using Twitter, it’s obviously got SEO benefits because you can drop links and nail it back to your own website, and things like that.

You can be found quite easily. Twitter twitter gets put in boosted into Google’s PageRank in one of its specific sections of its organic search, engine and listings, and so it means that you can appear in in Google’s search engine, organic search engine rankings and also it’s an opportunity to network quickly with other Businesses and the downsides to Twitter. I find that there’s only so much you can get into those hundred and forty characters and or 160 characters initially and embarrassed and the potential, as with all social media platforms and for employees to misuse it.

So I don’t know if they see something about a celebrity and they put a really derogatory comment up there or they’re racist that they put something nasty about another employee up there. This is all going to reflect badly on your business, so you’re going to be monitoring. If your employees are going to have their own Facebook and Twitter accounts, then you’re going to be monitoring what sort of content they’re putting up there and Twitter is also looking to heavily monetize areas of its service, and this can have a negative effect on it, and It also there’s a lot of trolling which goes on in amongst and Twitter, so trolling is people just being really negative about you, you’ll cut off your business and the sorts of things you’re commenting on and it can make you feel very bad, but it get it Covered and if somebody’s putting and I don’t know what appears to be a testimonial up there and negative testimonial up there – they may not actually be a customer.

That’S considered that. Could we have a detrimental impact on your business. So, just to summarise those key points create a strategy and for a Twitter strategy for your business and think about who you’re going to follow and who you want to follow. You ensure your brand of identity is really clear and obvious on your on your Twitter page and decide whether it’s going to be a business or a personal Twitter account.

And then, obviously I talked about the the benefits and the drawbacks to having Twitter weigh those up and how much you’re, positive and have-nots can have any business. So thanks for reading those are my comments on using Twitter for business. If you want to know more – and then please subscribe to my my youtube blog and if you’ve got any questions about this particular article, then please do leave them in the comments box below

 Is Twitter the only thing you need?

I don't think so! There are a ton of opportunities for you in the digital world. The best bet is to hire a pro.