Categories
Online Marketing

How to Make a Blog on WordPress

In luck, that’s Actually, what we’re going to cover here today on The Journey All right Alex now with Building your first blog, you really have to figure out what do you actually wan na write about, So my greatest passion is food Eating it Yeah eating it talking about it, seeing it whatever Right on.

So that’s a Good thing to blog about, there are tons of food bloggers out there. Hopefully you’ll get some free food out there. Absolutely I mean that’s what I’m hoping for, but once you figure that out you wan na really figure. Out who your audience is, who do you wan na serve? So is there a type of food That you like to blog about, I would say, probably Just a new up-and-coming restaurants in the area, So your audience is more.

The Trendier people, the foodies, The Millennials The Millennials like us, So that’s super important to figure out what your actual blog is going to be about and who your audience is because you have to be Targeted with your message, If you try to serve everyone, you actually end up serving no one. It’s like trying to boil the ocean, you just can’t. Do it All right. The next thing, To really think about is understanding why you Actually want to start this blog’cause there’s a lot of work involved so Alex.

Why do you want To start this blog Well, I just love to write So it’s a great outlet for some creativity and also just to you, Know try new food options. I dig it. I dig it So now that you have Those questions answered the next part of really starting. Your blog is figuring out what the The name of it is going to be, and the branding Now do you have an idea of What your name is going to be?’cause, I have an idea Yeah.

What do you think I should name my blog, So I already checked the domain name. Alexeatsfood.Com is available. It’s perfect So the blog Alex eats food right. So I think that’s What we’re going to make today So with that name, if you’re struggling on trying to figure out What your own name is, we got a article up here on naming that’ll definitely help you out, But to carry on with that. The next portion of it comes branding.

Your brand is Literally, every single aspect of your blog, That’s the the way you talk on It that’s the images you use the text, the font, literally everything, so you wan na try to keep that consistent. The more consistent you Are with your branding, the more people are easily Able to recognize you right like if you see Like GoDaddy’s color, the green and orange you Instantly think GoDaddy or like the red and yellow Colors, do you think of McDonald’s Mcdonald’s right Alex eats food Alex eats food.

Look at that All right, so the last thing You need to ask yourself before you actually start going: Into building the website is figuring out, do you want just a blog, or do you want a full-on Website with the blog included so Alex, which one do you want, I think I want to keep it Simple, just do the blog for now so that way I can still Focus on all the food eating Right, like super important Yeah So we’re going to go Ahead and show you guys a quick demo, let’s go check it out, All right Alex so we’re About to make your blog here, I’m going to take you through Actually, installing WordPress on a hosting account There’s a difference between wordpress.

Com hosting and Self hosted WordPress Now for most business owners. I would definitely recommend a self hosted WordPress. This is basically you going to a hosting Provider buying hosting and installing WordPress on top of it Sounds like a lot of work. But it’s actually pretty easy to do so check it out. So inside a cPanel most providers Have it you’re going to look for a thing called Installatron? There’s lots of apps to choose from you! Click WordPress Install this application, then it’s going to give you a Lot of different options: We have our domain name, Here, alexeatsfood.

Com directory leave blank you don’t Wan na, like slash something just wanted the domain. You have the username and password here, your Email, you can update that as you need to, And then you click install at the bottom Wow. Okay, easy enough! All right! So you’ve never built a WordPress site before right. Right So brand-new, so the cool Thing about WordPress is that you can access It literally anywhere you want to So where’s kind of your Favorite places to work I like to write on my blog Whenever I’m, you know at home, At home, Yeah Just chilling out Yeah I, like coffee shops, Right And we’re working there So I can access it there, which is cool, so you Go to your domain name and then forward.

Slash WP, dash admin, it’ll be a login screen. I’r Cheating and doing like a little one, click login here inside of cPanel. So now there’s a get started: wizard we’re going to skip past that Just because you may not have that get starting wizard With your hosting provider, so I’ll hit, no thanks, So this is WordPress. It can Seem overwhelming there’s lots of stuff here to choose from, but I think the very first thing that we Need to do is choose a theme for your site.

Okay, So a theme is basically Like how you want your site to look, feel and function, Okay, Are there different things? That I can choose from There are tons, so you go To appearance and themes you have some default ones here I would recommend installing your own [ Alex ], Okay, [ Nealey ], But I’m going to have You kinda choose your own, we’re going to go to the most popular here and we’ll just tell me when I’ll, let you pick whatever one you want [ Alex ].

I like this one [, Nealey ], all right, so [ Alex ] Welcome to Sydney [ Nealey ], we’re going To Sydney, let’s do it so you mouse over, it click install! So then, once it’s installed, You click activate and then you’ve just installed a theme. [ Alex ], Okay, Super simple, all right, so After themes, we want to kind of check out some plugins, so plugins are basically little add-ons to your website.

Okay, So you can literally do Almost anything with the plug-in there’s that old phrase There’s a plug-in for that. We actually made a article On our favorite plugins, You wan na check it out, but I’ll show you how to install a plug-in. It’s pretty much the same. As installing a theme So plugins add new and then It’s going to show you some of the featured plugins here then we’re going to go to Popular I’ll, let you kinda check it out.

So, let’s check out, we Definitely want people to find your website, so We’ll install Yoast SEO here and just like that. We’re Going to click install So once you do install Again same thing activate and then that plug-in is done All right. So that’s installing A plug-in super simple, but let’s get to the real Meat of making your blog and that’s the post. So what do you wan na Make a post right now: Yeah: let’s do it Cool.

So where does a place that you recently ate at, or maybe your Favorite place in Austin: Let’s go with Hopdoddy great burgers, So super simple mouse Over posts and go add new, then we’re going to go to the editor, and this is going to be where you can basically start writing all your content. So how do you spell Hopdoddy? Is it Hop Hit daddy (, laughs, ) I can’t type Hopdoddy Cool Hopdoddy, exactly as it sounds, So you put your title here, you can add all your content.

Look at all this great content content. I’r writing. This is really great content, I’m just the best here all the words Guys, my blog is going to Be a lot better than this Super hot fire all right and then so. This is what was called The Gutenberg editor now it’s just really Called the page editor, You can add all your stuff Here so, as you see, I just started typing there’s this Little plus guy right here and you can add even more content.

So maybe you want to start adding pictures of your restaurant or the Restaurants to eat at rather or the food you eat, you do so here and just add your image and then you can choose from the media library. Okay, I don’t have anything the media library, No Hopdoddy picture, so I’m going to grab just A picture of a burger just for example’s sake when you are at Pexel.Com And just type in burgers see what pops up [ Alex ], And these are All free images right, [, Nealey, ], Yes, these are all free images makes it super helpful, especially If maybe you’re not doing food reviews, but you Have to have the image maybe seen some cool stock photos.

[ Alex ] Yeah, absolutely [, Nealey ]. This all look Delicious and I’m hungry all right, so I’m going to Download this really quick Cool, what’s cool about pexels too, is that these photographers are Giving their photos for free, if you want to support them, you can donate or follow them on Instagram, which is pretty cool. Very cool A little kick back there and then, once you have your image: You’re going to upload it, there then add your alt text, so alt text is basically What Google can read’cause Google can’t Understand when actual images, so we have to tell it so Super awesome, burgers And then select, and then we have our post and then, as you see here, we installed Yoast SEO.

So there’s a little section to update your search engine. Title search engine descriptions all that good Stuff And now last, but not Least, one of the more important things to think about with your post is to have a featured image. Basically, so when you have your site right and it’s not just text You have that little image there to capture it. Okay Make sure you’re on the document. Tab go down to featured Image set featured image and I’m going to be lazy and Just choose the same image: [ Alex ] Burgers all over the place, [ Nealey ], burgers, burgers burgers and then, when you’re done, you can publish or if you say, you’ve created A bunch of content, you don’t want them all published at Once you can actually schedule it right here, [ Alex ], Oh nice, [, Nealey, ], So publish when do you want this to publish [ Alex ] On Friday? [ Nealey ] Friday, all right! So let’s check it out all right.

So obviously the title we’re going to have to update a little bit. ( laughs, ) [ Alex ]. That’s not me! [ Nealey ], But then here’s Here’s, your blog post, so the feature image always shows first and then your content, And then your feature image, you have comment boxes, so your visitors can go and add. Their own two cents or say that is a super awesome burger, I’m just super hungry now, but let’s check out a couple other places on WordPress [ Alex ]; Okay, All right, so I’m going to Show you guys widgets And what exactly do widgets do? Widgets are a WordPress’ best friend, So on your blog post, you saw That there was that sidebar with not a lot of real content, which is kind of default generic stuff.

So if you go to appearances, And then widgets, this is basically all this content you can have on your sidebar and on your footer. Some themes may give you More options for sidebars, especially if you have Woocommerce, you could have the sidebar just for your blog post. You don’t want your blog post Just have like products you wan na have post, but you Want your products to show other related products, things like that.

Got it [ Nealey ], So you can Easily just get rid of stuff, you don’t want by clicking and dragging and then something else To really check out is the the customize tab. Most themes, especially the Free themes will have all the options to really Design and style your site right there, I’m just just Going to give you a quick overview of what this looks like, So this Sydney theme has a ton of options, so I was actually a little surprised.

You can’t have all your stuff Here, it’s your site, title your header area, things like That your homepage settings, so this is super important, so You’re going to have your latest posts show up, So let’s go ahead and go back all right. So let’s check out your website So again just click the my Blog that little shortcut to get to your website [ Alex ] Nice. So why does It say create your menu here in the top right corner, Because we need to Create a new menu here so that menus can be your navigation.

So, like your home links, Your about contact all that good stuff, You either click it there. If You’re on the front of site or if you’re in the Dashboard its appearance and then menus. You can Add your stuff here so it looks like we have Menu already kind of created, we have home and then sample page. I don’t want sample page to Show up so I’m going to go ahead and just remove that And then go ahead and click create menu and once you do you’ll See at the bottom here it shows menu settings So you can auto add pages so, as you add like “, an about” or “ contact” things it’ll automatically come here, so you don’t have to and then Display location primary menu is so it will actually appear up there.

[ Alex ], Okay, [ Nealey ]. So if we go primary, Menu and save and now check out the site, it’ll show home [ Alex ], Okay, [ Nealey ], just like that, then We have your awesome, Hopdoddy post with all this randomness Grand in hello world right there then default post there. So what does it mean when it says uncategorized right there? I almost forgot so Every post has a category, so you could have like burger restaurants or you can have ice cream places whatever you want it to be So by default.

WordPress Doesn’t know what to put so it’s going to have an uncategorized category, so you go to post categories. And then just click quick edit, we’re going to just type in burgers here, make it nice and simple But as you add posts, you can add content here. For categories or inside the post itself, [ Alex ] Okay, so now one of the issues with Having a blog is potentially the amount a spam you might get, there are BOTS out there that Just go out and just basically add just nonsense posts Trying to get links back to their site, So how do I avoid that? So there’s a few things you can do so most of the time WordPress Will come pre-installed with the plug-in called Akismet Anti-Spam? You can sign up and do that.

Otherwise you can do Like a captcha plug-in that make sure that they’re, an Actual person on your website and commenting plugins like Disqus, which is like facebook Login or Twitter login is definitely good to help Prevent some of that stuff too So earlier you showed me That SEO plug-in you know how do I make sure that my Content is going to be seen Yeah, let’s actually check out Yoast. So if you go over to your Page we wan na go back to edit it again, So you can either click Directly on it or click edit here so under Yoast, It’s going to give you a lot of recommendations and Things like that, like again, I have nonsense here.

Just For the sake of this you’re, the writer I’r going to, let you create here Will work the magic later, But it’ll take a little snippet Here for you, so by default it’s going to have title page. Separator and site title so you can get rid of this and do Hopdoddy. My favorite burger place. Review or whatever you want it to be, [ Alex ], Okay, [ Nealey ]. It’s going to give You a little kind of wheel, the more content, the Better see it goes to green [, Alex ] Wow green is good [, Nealey, ], Basically and It’s going to give you a little snippet of how it’s going to Look on search engines.

You want a lot of content. That’s attention-grabbing and has kind of your focus keyword, so your focus key would Really be like Hopdoddy review, you wan na make sure You have that in there And then your Meta Description, Like it says, please provide a meta description by Adding a snippet below, basically it’s a quick little Snippet of what someone’s going to get out of your content, if they read it, you wan na keep It engaging but again make sure you have whatever your Focus word is, for you, it’ll, be a hopdoddy review, so have that somewhere in there as a business owner your page, your post, You’ll wan na make sure that you have some type of focus word for that page, whether it’s a review or An “ about us” or a service and include it in your Description and your title And then you can kind of go Down, there’s SEO analysis.

It’s going to give you a lot of information and you can just Go down the rabbit hole or just clicking all this stuff I’ll leave that for another article. Actually, we did a article on SEO if you wan na check it out right here, [ Alex ] Whoa. So why Does it say not secure there in the top left corner [ Nealey ], Because Technically, it’s not secure, so really I mean it’s Secure, like the information on there is fine, but with WordPress you have that WP dash admin where you log in Right, so it’s not secure! So if you enter in your Username, your password that information is sent over Plaintext on the Internet, So if there’s a man in the Middle attacks someone’s, what’s called sniffing, Captures that information it’s out there super yeah its rough Super important, if you have like a type of shop where you are Taking credit card information or just personal information, So that can be easily fixed.

By getting an SSL certificate, so if you do enter user name, And password it’s sent over the internet so I’ll jumbled up. So even if someone grabs It they have no idea what the heck it means. Okay And then on top of just Really just safety and security. You always want to make Backups, especially with a blog and you’re constantly adding stuff, are you planning to post How many times a week or how many times a month, I’m planning on posting Probably about once a week: Okay, so that’s like 52 posts a year! So if something were To happen to your site, all those posts are gone So make sure you have some Type of backup service, most hosting providers, will Have something for you or you can find something third-party, but it’s always easier to do.

With your hosting provider, since it’s all usually automated But you want to protect all this time invested into this project, make sure it’s just not gone in the blink of an eye. Right All right, so these are Just the basics of building your first blog there again There’s lots of options to kind of go through and make it your own like. We still need to Update the the title, and then it comes with navigation colors things like that at least This has a solid foundation for you to build your first site and then from here it’s Just exploring that’s kind of the fun of WordPress There’s so much to explore, so you can never stop learning Perfect.

Well, thanks for all the help, and let us know in the comments below what articles you guys want to See and be sure, while you’re down there make sure you like the article and subscribe to our blog as well. This is The Journey we’ll see you next time.


Don't have time to do the blogging thing?

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Categories
Online Marketing

WordPress Design Tips for Beginners

For your website right So when someone comes To visit your website, what are some things? That you want them to do For me. The most important thing is: they need to find all of our fresh new content on the homepage, So we have a lot of Content coming out daily, whether it’s interviews or news articles, So I want them to be able to find that and easily find the thing. That’s most relevant to them Right.

So just kinda Go down the rabbit hole of all your content. Getting the freshest first Yep And then possibly find oh cool. Here’s a related article, [, Morgan, ], Yep, yep, And then here’s another article, So that’s super important Yeah, You have a plan for your visitors, So same thing with you. When you want someone to visit your site, is it just to get information about you? Is it to call you? Is it to contact you? Is it to buy your product Whatever it is? You wan na have an idea of what that is going forward so that way, when you develop your website, that is priority number one, whether you’re designing the site or you have someone designing it for you, Okay, so I have a homepage but other than that.

What other Pages are important to have So homepage. Definitely important. If you don’t have a homepage, you don’t really have a website, so that’s kind of important, But other than that. You Want an About Us page, you want to talk about yourself and really talk about how You you help the visitor, the consumer, the customer right, The About Us, usually in typical fashion. Here’s the company’s history.

[, Morgan, ] Yeah, A lot of people may not care about that With your About page. Have it really about how you help them a Little bit of your history but more important how you help them Have a Products and Services page to really showcase what you do Have a Contact page, because that’s super important. For people to contact you And then lastly, a Testimonials page People love that social proof. You can pull reviews from Like Yelp, Google, My Business Facebook, wherever you’ve got a review plug it on the website.

And really show people that you are who you say, you are Yeah and with those Pages people are either finding you through social Or just going to Google and finding you that way, and so these are the Pages that they wan na do and they’re doing their due diligence. They wan na know who you Are why you’re an expert? What other people say about you? What product and services you offer so yeah having those Main ones are perfect All right so now another thing to really keep in mind with designing your website is you want to keep it simple And what I see a lot? Of first time, people do is they’ll, go in, they have like paragraphs and paragraphs Of their content, They wan na have everything there, Literally everything So they throw everything on their website and it’s Just a giant block of text, that’s super hard to read and I know us millennials don’t really like to Read we like to skim so it’s really tough to Understand where to go, Don’t be afraid of that white space That negative space that Basically has nothing, it helps people just see better, It helps out eyes, breathe and relax cause we’re not straining Yeah Right Yeah, What’s some other things to really keep in mind with the website? I think once you start Putting ads on your site is to limit the number of ads.

Obviously you want to Monetize your website, but if it’s just bombarding you with ads, it’s a really poor user experience. I know that I’ll find A recipe on Pinterest I’ll click on it and It’s just bombarded with ad ad ad ad, where I just say It’s the worst I don’t want to make this casserole anymore and I’m done Those clickbait-type articles right, Yep, You’re on social media, you click on it. Then it Gives you like a paragraph and I go onto page two and there’s a bunch of ads and it’s like 17 Pages for what could’ve been like half a page, Yeah, Going back to the purpose of your website, the reason you have a website is cause you’re, hoping to turn these users into clients or paying customers.

So if you have too many Conflicting messages they’re just going to go away; And you’re leaving customers sending them away because You have too much going on Absolutely and I think The as a beginner designer or whatever you’re doing, I would shy away from using ads in the first place. Until you’re established, Like you said, it’s About the user experience and if the first thing they See is just a bunch of ads they’re not going to trust you and they’re, not loyal to you.

Yet to understand like okay cool they have ads, I Already love their content, I love them. Let me help them out and maybe I’ll look at these ads, but if you’re not there, Yet shy away from them, And now, with the website too, you also don’t wan na Have just super random, conflicting colors, It stresses out the Eyes, like a yellow text on white background, just doesn’t work. You really wan na stick to Kind of your brand colors there’s a lot of cool little like complementary color wheel.

Calculators out there online just do a quick, Google search and it’ll show you cool Plug in your primary color and it’ll give you some Complementary colors that look good. That’s not Going to be too overwhelming for the end user on your site, Because if you frustrate them, And stress out their eyes: they’re never coming back Now. I know with your website. You have a ton of content, so lots of experience there.

What are some best practices when it comes to content with designing your website. First off, you want Content that is relevant to you and your business And your audience, If you are a dog, groomer and You are writing about plumbing. Then people coming to Your website are not going to find that helpful and They’re going to go away So make sure that whatever your audience is coming to you for You’re writing content that you like, and you Can use Google Analytics or just ask your audience what They want to hear from you and you can start writing.

More content about that, so it’s more in line with What they’re looking for, but then also you wan na make Sure that it’s consumable, You can’t just have This giant block of text, because you wan na put everything in there. I won’t read it. No one’s going to read it, so it’s as simple as trimming it down to the core message, but if that content is really important, then Just hit that return bar and add some spaces, so that way, it’s nice and easy on the eyes Right.

It’s not an essay When you were in high school, You wan na break it up. Even if the paragraph is not the perfect form make it easy for the visitor to read. Have nice bolded Headlines or bullet points, or quote boxes, break up that content Make your English teacher mad. Okay, Just make it nice and pretty Yes, we’re going to get Some angry angry emails, but with the website itself, Too, you really wan na think about the structure.

Of the content, as well, especially on the main pages, the blog posts and things like that – definitely have to have structure, but so does like say your homepage. Now you don’t want that. Block of text in your hero, So the hero of a website, is basically that first little banner Header area that you see it usually has some type of text saying here’s how I help you a call-to-action and a nice image on The background, usually Images with your website: They have to match your brand.

You can’t just throw out If you’re a dog groomer some plumbing stuff cause That doesn’t make sense. It’s weird What about corny photos Like corny stock photos? I mean, if you don’t, have any photos. I would say that corny Photos are maybe better than a blurry photo from your phone. It’s true But maybe it’s time to invest in a photo shoot, so you can get really Nice, high-quality content and images that really show and display what your brand and your Products and services are Absolutely My two cents, A professional photographer Will definitely elevate you, especially if you’re a brick-and-mortar having someone coming to your place and take super quality.

Photos that way anyone can actually see it is great Worth the investment And now, if you have To use stock photos you don’t always have to Use the super corny ones, there are some free Resources that I like to use when I’m designing websites for clients, so pexels.Com is probably my favorite one and then unsplash.Com Is also a solid option, Basically photographers Are going on there uploading some of their Best work to get exposure and they’re giving away for free, which is super, awesome and helpful.

You can donate to them if You really like their stuff, but it really elevates your website, so it has some beautiful imagery, especially when it’s on-brand Okay, this is awesome, but what else do I need for my website Right? So with your Website you really want that purpose of it right and we talked about what Is the goal of the website? Part of that goal is Having a call-to-action and not just one call To action up in the hero, you want multiple call-to-actions throughout, So a call-to-action Is a usually a button or a link of some sort that says, learn more get now buy this product Subscribe to my email list.

Yes, Something basically telling The user to take action So again you wan na Have in the hero image, but you also wan na, have it Throughout the website itself, at the end of blog posts, I really like to have it at the top of the navigation bar upper right, just because the way that People’s eyes kind of travel around the website, It’s usually in a Z formation, so they’ll start at the top left, which usually your logo they’ll, move over and have the navigation, but then have a call-to-action right there and then they’ll, kinda scroll down, they’ll, see other content And to the right they’ll Kind of finish off, and especially if that menu Bar kind of scrolls down that call-to-action is Always there for them to see and use and take that action.

Nice Nealey pro tip guys take notes Alright. So now another Aspect of your website when designing is truly have Some sort of social share if you can say that five times fast Social share social share, Social share social share social share, woo got it. I’m impressed Pretty good She’s kind of the best So now, with the social share. I know what you’re thinking right, like that’s, not design, But design is every single Part of your website – and you really need to be Designing with purpose So how is social share? I can only say it one times fast.

How has that really changed your website? Well, for our website. We want people to. We do a lot of blog posts, news articles we wan na share our interviews and so having those buttons at the end of every article is crucial because we will have Article that will go viral and that’s really the goal. If you’re writing content, that is a blog post or whatnot, you want, as many people To see it as possible, so having that option that At the end of the article, they can just click and share it to their favorite.

Social network is key. If you don’t have it you’re missing out on potential new viewers and new users who can find you and your Business and your content With social shares, it can be on, like the left side bar of Like your blog page, you can have it in the widget Area on your right side bar, you can have at the bottom of a blog post. Usually people have it in Either the header or the footer, The more places you can Add it to your website without it being overwhelming the better You wan na, make this as easy as possible for someone to really love your content.

Wan na share it with the world Now another aspect that you Really wan na keep in mind and a lot of again a lot Of people don’t think this as designing the website. Is planning for SEO SEO is all about the website design and what you put into it. What are some things to keep in mind when really designing for SEO Yeah? So you have this Website you want it to be found, and there are certain Things that you have to do when building and designing your website so that way, Google and Other search engines can actually find and read your website.

[ Nealey ] Right So the first one is your source code. There is certain ways that you need to structure your website, so that way the crawlers can find it. An example. Are the image alt tags? Google is not a human It doesn’t really know what your images are. About it’s a robot right, Yep And so you have to go in and put text to describe hey. This is a picture of a dog being groomed. So that way, Google Knows that this picture this website is relevant.

For those search terms, So again, this all goes around. You have to structure your website in a way that Google wants But then also your content, you have to have your key words in there, that’s relevant to you and your business so where you’re located Yes, What your products and Services are your business name, make sure all of that is found in the content of your website, cause that all helps with your SEO And if you want even more Of a deep dive about SEO click this article right here and we can go into it even more Now super important When designing your website is to make sure that It is mobile friendly, Everyone has a mobile phone.

Gone are the days of the early 2000s when literally everyone Was on a desktop Yeah now, not only does Everyone have a mobile phone or a tablet that they’re Using to look at your website, but all the different phones Have different dimensions So all the screens are Different sizes and there’s just a lot so having a mobile, responsive, Site solves for that And most WordPress themes Have some sort of responsiveness that’ll make it look good? No Matter what device you’re using almost all website builders do as well, so you wan na make sure You keep that in mind, cause over half of Searches on search engines are coming through mobile and if your site is not mobile, optimized you make me zoom.

Oh the worst. I am never coming to your website or doing Business with you ever And lastly, you wan na make sure it works, no matter what browser people are on. I know some browsers have Some funky different settings right. So what might look good in Chrome may not look good in Internet Explorer if you’re still using Internet Explorer Edge. Edge Edge now Or if you’re, using Internet Explorer upgrade to Edge Firefox, make sure just test it out.

Just download the browsers. Really quick, go to the website. Go to different pages. You wan na QA these things to make sure that you’re not putting someone else’s experience down because they happen to Have a favorite browser, So these are all really great tips, but where do I go to find What’s new and modern and to see what other people In my industry are doing with their websites, Do you have any tips or ideas Yeah? I have lots of suggestions here.

I know designing website, especially when it’s not your forte or something you do everyday. It’s hard to really get Those design juices flowing So sometimes it’s good To see just inspiration check out other websites and you can go online and just start searching random. Websites, if you want, but I have two recommendations – that these sites really just Highlight kind of the best of the best, The first one is awwwards.

Com and the second one is behance.Com. Now both have all sorts of just graphical design-type aspects, but they do have website just examples and basically sites of the day that you can kinda check out And start picking apart, like cool. I really love this feature or I really like how this looks and mold it into your own site Kind of take the best of everything and make your own Alright Nealey. Thank you so much.

Those were fantastic tips. On how to get started with WordPress, I think if you follow those you’re going to have a killer website Absolutely and you helped out a lot which has helped me so I don’t have to come up with as much content. What can I say, But let us know your favorite Tip in the comments below and while you’re there Smash that like button and subscribe to this blog, so you get all these episodes first.

This is The Journey We’ll see you next time,


 

Categories
Online Marketing

WordPress Design Tips for Beginners

For your website right So when someone comes To visit your website, what are some things? That you want them to do For me. The most important thing is: they need to find all of our fresh new content on the homepage, So we have a lot of Content coming out daily, whether it’s interviews or news articles, So I want them to be able to find that and easily find the thing. That’S most relevant to them Right.

So just kinda Go down the rabbit hole of all your content. Getting the freshest first Yep And then possibly find oh cool. Here’S a related article, [, Morgan, ], Yep, yep, And then here’s another article, So that’s super important Yeah, You have a plan for your visitors, So same thing with you. When you want someone to visit your site, is it just to get information about you? Is it to call you? Is it to contact you? Is it to buy your product Whatever it is? You wan na have an idea of what that is going forward so that way, when you develop your website, that is priority number one, whether you’re designing the site or you have someone designing it for you, Okay, so I have a homepage but other than that.

What other Pages are important to have So homepage. Definitely important. If you don’t have a homepage, you don’t really have a website, so that’s kind of important, But other than that. You Want an About Us page, you want to talk about yourself and really talk about how You you help the visitor, the consumer, the customer right, The About Us, usually in typical fashion. Here’S the company’s history.

[, Morgan, ] Yeah, A lot of people may not care about that With your About page. Have it really about how you help them a Little bit of your history but more important how you help them Have a Products and Services page to really showcase what you do Have a Contact page, because that’s super important. For people to contact you And then lastly, a Testimonials page People love that social proof. You can pull reviews from Like Yelp, Google, My Business Facebook, wherever you’ve got a review plug it on the website.

And really show people that you are who you say, you are Yeah and with those Pages people are either finding you through social Or just going to Google and finding you that way, and so these are the Pages that they wan na do and they’re doing their due diligence. They wan na know who you Are why you’re an expert? What other people say about you? What product and services you offer so yeah having those Main ones are perfect All right so now another thing to really keep in mind with designing your website is you want to keep it simple And what I see a lot? Of first time, people do is they’ll, go in, they have like paragraphs and paragraphs Of their content, They wan na have everything there, Literally everything So they throw everything on their website and it’s Just a giant block of text, that’s super hard to read and I know us millennials don’t really like to Read we like to skim so it’s really tough to Understand where to go, Don’t be afraid of that white space That negative space that Basically has nothing, it helps people just see better, It helps out eyes, breathe and relax cause we’re not straining Yeah Right Yeah, What’s some other things to really keep in mind with the website? I think once you start Putting ads on your site is to limit the number of ads.

Obviously you want to Monetize your website, but if it’s just bombarding you with ads, it’s a really poor user experience. I know that I’ll find A recipe on Pinterest I’ll click on it and It’S just bombarded with ad ad ad ad, where I just say It’s the worst I don’t want to make this casserole anymore and I’m done Those clickbait-type articles right, Yep, You’Re on social media, you click on it. Then it Gives you like a paragraph and I go onto page two and there’s a bunch of ads and it’s like 17 Pages for what could’ve been like half a page, Yeah, Going back to the purpose of your website, the reason you have a website is cause you’re, hoping to turn these users into clients or paying customers.

So if you have too many Conflicting messages they’re just going to go away; And you’re leaving customers sending them away because You have too much going on Absolutely and I think The as a beginner designer or whatever you’re doing, I would shy away from using ads in the first place. Until you’re established, Like you said, it’s About the user experience and if the first thing they See is just a bunch of ads they’re not going to trust you and they’re, not loyal to you.

Yet to understand like okay cool they have ads, I Already love their content, I love them. Let me help them out and maybe I’ll look at these ads, but if you’re not there, Yet shy away from them, And now, with the website too, you also don’t wan na Have just super random, conflicting colors, It stresses out the Eyes, like a yellow text on white background, just doesn’t work. You really wan na stick to Kind of your brand colors there’s a lot of cool little like complementary color wheel.

Calculators out there online just do a quick, Google search and it’ll show you cool Plug in your primary color and it’ll give you some Complementary colors that look good. That’S not Going to be too overwhelming for the end user on your site, Because if you frustrate them, And stress out their eyes: they’re never coming back Now. I know with your website. You have a ton of content, so lots of experience there.

What are some best practices when it comes to content with designing your website. First off, you want Content that is relevant to you and your business And your audience, If you are a dog, groomer and You are writing about plumbing. Then people coming to Your website are not going to find that helpful and They’Re going to go away So make sure that whatever your audience is coming to you for You’Re writing content that you like, and you Can use Google Analytics or just ask your audience what They want to hear from you and you can start writing.

More content about that, so it’s more in line with What they’re looking for, but then also you wan na make Sure that it’s consumable, You can’t just have This giant block of text, because you wan na put everything in there. I won’t read it. No one’s going to read it, so it’s as simple as trimming it down to the core message, but if that content is really important, then Just hit that return bar and add some spaces, so that way, it’s nice and easy on the eyes Right.

It’S not an essay When you were in high school, You wan na break it up. Even if the paragraph is not the perfect form make it easy for the visitor to read. Have nice bolded Headlines or bullet points, or quote boxes, break up that content Make your English teacher mad. Okay, Just make it nice and pretty Yes, we’re going to get Some angry angry emails, but with the website itself, Too, you really wan na think about the structure.

Of the content, as well, especially on the main pages, the blog posts and things like that – definitely have to have structure, but so does like say your homepage. Now you don’t want that. Block of text in your hero, So the hero of a website, is basically that first little banner Header area that you see it usually has some type of text saying here’s how I help you a call-to-action and a nice image on The background, usually Images with your website: They have to match your brand.

You can’t just throw out If you’re a dog groomer some plumbing stuff cause That doesn’t make sense. It’S weird What about corny photos Like corny stock photos? I mean, if you don’t, have any photos. I would say that corny Photos are maybe better than a blurry photo from your phone. It’S true But maybe it’s time to invest in a photo shoot, so you can get really Nice, high-quality content and images that really show and display what your brand and your Products and services are Absolutely My two cents, A professional photographer Will definitely elevate you, especially if you’re a brick-and-mortar having someone coming to your place and take super quality.

Photos that way anyone can actually see it is great Worth the investment And now, if you have To use stock photos you don’t always have to Use the super corny ones, there are some free Resources that I like to use when I’m designing websites for clients, so pexels.Com is probably my favorite one and then unsplash.Com Is also a solid option, Basically photographers Are going on there uploading some of their Best work to get exposure and they’re giving away for free, which is super, awesome and helpful.

You can donate to them if You really like their stuff, but it really elevates your website, so it has some beautiful imagery, especially when it’s on-brand Okay, this is awesome, but what else do I need for my website Right? So with your Website you really want that purpose of it right and we talked about what Is the goal of the website? Part of that goal is Having a call-to-action and not just one call To action up in the hero, you want multiple call-to-actions throughout, So a call-to-action Is a usually a button or a link of some sort that says, learn more get now buy this product Subscribe to my email list.

Yes, Something basically telling The user to take action So again you wan na Have in the hero image, but you also wan na, have it Throughout the website itself, at the end of blog posts, I really like to have it at the top of the navigation bar upper right, just because the way that People’S eyes kind of travel around the website, It’s usually in a Z formation, so they’ll start at the top left, which usually your logo they’ll, move over and have the navigation, but then have a call-to-action right there and then they’ll, kinda scroll down, they’ll, see other content And to the right they’ll Kind of finish off, and especially if that menu Bar kind of scrolls down that call-to-action is Always there for them to see and use and take that action.

Nice Nealey pro tip guys take notes Alright. So now another Aspect of your website when designing is truly have Some sort of social share if you can say that five times fast Social share social share, Social share social share social share, woo got it. I’M impressed Pretty good She’s kind of the best So now, with the social share. I know what you’re thinking right, like that’s, not design, But design is every single Part of your website – and you really need to be Designing with purpose So how is social share? I can only say it one times fast.

How has that really changed your website? Well, for our website. We want people to. We do a lot of blog posts, news articles we wan na share our interviews and so having those buttons at the end of every article is crucial because we will have Article that will go viral and that’s really the goal. If you’re writing content, that is a blog post or whatnot, you want, as many people To see it as possible, so having that option that At the end of the article, they can just click and share it to their favorite.

Social network is key. If you don’t have it you’re missing out on potential new viewers and new users who can find you and your Business and your content With social shares, it can be on, like the left side bar of Like your blog page, you can have it in the widget Area on your right side bar, you can have at the bottom of a blog post. Usually people have it in Either the header or the footer, The more places you can Add it to your website without it being overwhelming the better You wan na, make this as easy as possible for someone to really love your content.

Wan na share it with the world Now another aspect that you Really wan na keep in mind and a lot of again a lot Of people don’t think this as designing the website. Is planning for SEO SEO is all about the website design and what you put into it. What are some things to keep in mind when really designing for SEO Yeah? So you have this Website you want it to be found, and there are certain Things that you have to do when building and designing your website so that way, Google and Other search engines can actually find and read your website.

[ Nealey ] Right So the first one is your source code. There is certain ways that you need to structure your website, so that way the crawlers can find it. An example. Are the image alt tags? Google is not a human It doesn’t really know what your images are. About it’s a robot right, Yep And so you have to go in and put text to describe hey. This is a picture of a dog being groomed. So that way, Google Knows that this picture this website is relevant.

For those search terms, So again, this all goes around. You have to structure your website in a way that Google wants But then also your content, you have to have your key words in there, that’s relevant to you and your business so where you’re located Yes, What your products and Services are your business name, make sure all of that is found in the content of your website, cause that all helps with your SEO And if you want even more Of a deep dive about SEO click this article right here and we can go into it even more Now super important When designing your website is to make sure that It is mobile friendly, Everyone has a mobile phone.

Gone are the days of the early 2000s when literally everyone Was on a desktop Yeah now, not only does Everyone have a mobile phone or a tablet that they’re Using to look at your website, but all the different phones Have different dimensions So all the screens are Different sizes and there’s just a lot so having a mobile, responsive, Site solves for that And most WordPress themes Have some sort of responsiveness that’ll make it look good? No Matter what device you’re using almost all website builders do as well, so you wan na make sure You keep that in mind, cause over half of Searches on search engines are coming through mobile and if your site is not mobile, optimized you make me zoom.

Oh the worst. I am never coming to your website or doing Business with you ever And lastly, you wan na make sure it works, no matter what browser people are on. I know some browsers have Some funky different settings right. So what might look good in Chrome may not look good in Internet Explorer if you’re still using Internet Explorer Edge. Edge Edge now Or if you’re, using Internet Explorer upgrade to Edge Firefox, make sure just test it out.

Just download the browsers. Really quick, go to the website. Go to different pages. You wan na QA these things to make sure that you’re not putting someone else’s experience down because they happen to Have a favorite browser, So these are all really great tips, but where do I go to find What’S new and modern and to see what other people In my industry are doing with their websites, Do you have any tips or ideas Yeah? I have lots of suggestions here.

I know designing website, especially when it’s not your forte or something you do everyday. It’S hard to really get Those design juices flowing So sometimes it’s good To see just inspiration check out other websites and you can go online and just start searching random. Websites, if you want, but I have two recommendations – that these sites really just Highlight kind of the best of the best, The first one is awwwards.

Com and the second one is behance.Com. Now both have all sorts of just graphical design-type aspects, but they do have website just examples and basically sites of the day that you can kinda check out And start picking apart, like cool. I really love this feature or I really like how this looks and mold it into your own site Kind of take the best of everything and make your own Alright Nealey. Thank you so much.

Those were fantastic tips. On how to get started with WordPress, I think if you follow those you’re going to have a killer website Absolutely and you helped out a lot which has helped me so I don’t have to come up with as much content. What can I say, But let us know your favorite Tip in the comments below and while you’re there Smash that like button and subscribe to this blog, so you get all these episodes first.

This is The Journey We’Ll see you next time,