Why need a business domain name All right, so digital marketing is not just an option. Anymore, it’s a necessity for your business to Thrive in today’s world, But what’s a domain, What is a domain Emma One of my favorite ways and my co-host Nealey, you Taught me this to remember one of my favorite ways to Look at it is the domain is like your address, your street address and your website.
That’s, like your house, Yeah, it’s where you live, and it’s where your website lives right. So let’s talk about why your business needs that domain. The domain name is essentially the building block of Your online presence We’ve talked about what a domain name is We’re going to go over Just a few little points of choosing the right domain name and why it really matters to you, Let’s dive in So when thinking about domains.
Thinking about what is That actually going to be, I know it comes up a lot when, speaking to local heroes is SEO search engine optimization Right What words should you use? Because there are keywords, depending on your industry, And your business and there are relevant Words that your customers are going to be searching, So you wan na make sure You’re paying attention to that and including that when thinking about your domain name Yeah and on the flip side, you also don’t want it to Limit your business right Like if you’re a coffee shop and you put coffeeshopchandler.
Com that Chandler is a city. What, if you wanted to expand And now you’re no longer In the Chandler area, So when you’re choosing your domain name figure out, are you going to expand? Do you want to, or are you just going to be in that one little city, It’s up to you And just as important When thinking about the word choice that you’re Using with domain name also be sure to do a similar approach when thinking about your email address.
I know for me when I see an email coming from a business and it’s @ Gmail, not as professional as if it’s @ and then their business name. You need a domain name. To be able to do that, and that’s why it’s super important Your domain name is going to. Let you have that professional email. That’s Going to let you communicate back and forth to your clients And not only let you Look more professional, but it’s going to add credibility.
It’s like you said if I was emailing someone and I got a response back from a Gmail. Anybody can make a Gmail. I don’t know if this person is legitimate. I don’t know if they are Who they say they are. I’m scared. I’m going home. I’m not talking to them Shuttin’ the door, All that fun stuff, So you’re likely not Going to get his business –, None of it With the Gmail I’ll save my money for pizza. You know what I love about websites.
What They’re open 24/7 You got, ta have one You got: ta have one to Be found by customers Without a website, you don’t exist Right and what I always like to say is your website. Is your Hardest working employee Think about it. It never Sleeps never takes a sick day, it’s always there. It’s dependable! You have that website and Really show off your brand And when you don’t have a website – and you don’t have that domain name, it’s really hard to Earn someone’s business? I was in Iowa over the past couple days and literally almost –.
How was that It was fun. I didn’t even ask Yeah it. I had a blast. I’ve never been Iowa, it’s cool, They have some cool bars there. I checked’em out Cool, But I was trying to Find a just a steakhouse to go with the friends I was with and most of the restaurants Did not have a website, They linked me to a Facebook page some of them, if that was at best or There was nothing at all Yikes, It was super frustrating Trying to find a steakhouse, You just wanted a steak.
Imagine me trying to Find a tofu meal in Iowa, Oh I’d, starve You’d be done right And it was super frustrating for me And to think about your customers that are looking for Your type of business now, if they find you on Google, My Business or Yelp or wherever else and there’s nowhere else to Link to to get more information, they’re going to be frustrated and you’re going to lose Their business forever Don’t be at the mercy of Just your customer reviews Get a website Yeah and there are plenty Of places to get that website Now you technically Don’t need a domain name to build a website.
You can have temporary domains like GoDaddy’s Website Builder. You can have yourname.Godaddysites.Com. Wix has yourname.Wix.Com, But it goes back to that professionalism and that credibility Mm-hmm. If you don’t have your own domain name, They’re, pretty cheap Like 20 bucks a year give or take right Yeah Have that there and show your customers that you mean business So Nealey speaking of websites.
Another thing that I want to talk about with our audience: copyright Keeping it protected. Whatever you put on your website, correct me, if I’m wrong, whatever you put on your website, you own, That’s yours, Whatever you put on your Website that you create is yours Thanks for clearing that up What he said Right, so the content you put up, especially if, like you’re A designer or a photographer, or things like that Or a musician Yeah, the content that you Create and put on your website is protected by copyright.
Laws so that your information is safe and it’s yours, So cool little tidbit. You have to have a website. And you have to have a domain name to be able to do that Now. I know social media Is all the rage right now, Everyone’s on Instagram, Everyone’s on Twitter and Facebook, and everyone just wants to be there, But what I’d strongly urge Everyone to really think about is those platforms can come and go.
What happened to Vine, It came, it went, It went and people built Up large large followings and spent a ton of time, On Vine and it’s gone All those subscribers all Those everything it’s gone, But you know what won’t go away. Can you guess? Well, I’m biased. I think social media is here to stay, but I know what he wants me to say: Websites. Yes, so social media is Always going to be here, but the profiles and the Websites themselves may change or they may change In a direction that doesn’t really work with your business anymore Mm-hmm, But your website will always be there.
You control all the content on it. You control what goes on with it. It’s all yours, Another important thing. That I want to bring up that. I often advise with your website is the importance of including Your customer reviews there Now sure they already exist. Over on Yelp and Google, but having them on your website as well acts as social proof, So I’d strongly encourage that And plus think about it.
Let’s say I land on your website first and I’m deciding if I want To use your business to go to to get my car washed, and I see all these great Testimonials from your customers, I might be just a one and done I hit your website. I don’t even need to go anywhere else. I’m going to go to your business. You have won me over with Your social proof on there Absolutely and with your website too, it really makes customers Or potential customers just have an easy way to contact you There’s, usually a contact form there and a phone number or social Handles or everything else that they need to contact you Now when it comes to domain names, let’s give them a couple.
Pro tips on how to really select the right domain name all right. We talked about keywords: Things like that Mm-hmm, But there’s some things: That we should avoid First and foremost, you Should avoid hyphens in domain names right, You don’t want This-Is-A-Really-Long-Dash-Domain-. — — — Yeah Dash You’ll, make your customers dash ( laughing ) Right so avoid those dashes, And I always like to Talk to the local heroes about the radio test.
Mm-Hmm, Do you remember the radio test in one of the earlier articles? Yes, you did enlighten me with that. It was short. I was sweet, How long Yeah. So if I gave you A ten-second radio ad Ten seconds And just to talk about your business and you had to end with a call to action of your domain name. Would that person remember your domain name in that little ad spot Now, if it’s super long or Complicated or they can’t remember how to spell it, Or whatever it might be, — Mm-hmm That’s going to be a bad domain name, So try to keep it short, sweet memorable and something that someone Like us would remember ( laughing ), What do you mean by that We’re millennials we’re everywhere, All right, that’s a wrap, Go ahead and comment.
Below on what you learned for the benefit of your domain, name Also be sure to like This article and subscribe so you’re in tune with all the future Content we’re creating And ring that bell, So you’ll be the first To know what’s next, This is The Journey We’ll see you next time.
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