Email marketing is so Important for your business, but in order for email marketing to work, you have to get people to sign up or opt-in for your list. We actually just did a article about that which you can check out right. Here, if you’re interested – but there are two types of opt-in ways – that a customer can join your list – Single opt-in and double opt-in, so we’re going to break those down So first off a single opt-in, Is where a customer only has to sign up once So you Can have your opt-in form on your website? All they have to put in is Their name and email address, They click submit Boom they’re on the list, One and done Double.
Opt-In is Basically, what it sounds The customer has to opt in twice, so they fill out that form and then they have to Go back to their email, They’ll get a confirmation. Email just making sure hey. Do you really wan na Be a part of this list and they have to click, submit again Well now, Morgan that Seems like a lot more work than the single opt-in and I know I’ve had to do it in the past. [ Morgan, ] Yeah.
So what are some pros? And cons, maybe of that Yeah. So some of the cons of a double opt-in is that there’s higher barriers to entry right, You’re going to have people who sign up and then they say uh That’s too much work Really not that much work, but you will have people That will fall off because they don’t want to – or maybe they forget or They have too many emails, it just gets lost so you’re, actually, probably Going to have less subscribers in the double opt-in, Versus the single opt-in Now with the single opt-in, You might have a lot of subscribers that you’re Not really interested in A lot of bots A lot of spam because Really anyone can sign up and there’s not a verification.
Process that happens So you’re saying possibly with the double opt-in. You have more relevant subscribers that actually wan na hear from you You’re going to have a More engaged audience It’s going to be smaller, but it’s going to be probably more targeted and people that are Really keenly interested in you and your message, So we’ve talked about the differences between single and double opt-in, but now that we have the double opt-in, how do you make sure that They go through all the steps and actually opt in Yeah, so the first Thing that you can do is on your website when They do that first part of the opt-in.
You can Just have it redirect to a page that says: hey You’re, almost there Hey, go check out your email to finish and do the last step. That will just be a reminder to them that oh yeah, I need To go do that right now, so it doesn’t get buried and lost, And I also see that as Another verification check say, for instance, someone Just throws your email in there, my wife and you Didn’t really wan na sign up for that email list? You Have to go into your email and actually hit that last confirmation, So the next step for the double opt-in after they’ve gone into the email, they’ve clicked submit They’ve done all these steps for you.
They want your stuff. Why don’t you just thank’em? Just have a thank you page Say hey. I know this was a lot of work. Maybe you don’t have to say that directly but just say thank you. This is going to be awesome. We’re on an amazing journey. Here in my email list, A little appreciation goes a long way So with email marketing you Do wan na give your subscribers the option of unsubscribing Oh yes, However, when they Click that unsubscribe take’em to another page and give’em some options.
You can have a one click Unsubscribe, where they just like the one click opt-in, they click and boom. They’re off your list, but you might want to Give them some options, like you said where hey Instead of getting every email, maybe you’re just getting my newsletter or maybe you’re, just getting Highlights once a month, People might actually be More inclined to do that because maybe you’re Sending too many emails – or maybe they just wanted this one thing, so that gives your customers options and keeps more people on your list.
Also, you can look at that data and realize what pieces of Your content are doing better than others and then Know to focus on those All right guys. Now we know the difference. Between a single opt-in and a double opt-in – and you know the pros and cons for both and what to do to Increase your subscribers, Let me know in the comments below what is your favorite to do? Do you like single opt-in, or do you like double opt-in, We’re going to battle it out And after you comment? Make sure you, like the article, Subscribe to our blog and ring the bell, so you know when we have new content comin’ out.
This is The Journey We’ll see you next time.