They can Just sign up right there, you can have it at the end of your post. You can have it in your Social media profiles – Really, you can put it Anywhere that there’s a link, So I heard that you can buy A list of email addresses: Is that really the best practice Yeah? That’s a no We’ve all been added to lists where you get these Emails and you’re like who the heck is this from That’s true: That’s a one-way ticket to spamville.
So don’t do that. Don’t be that person. The easiest way is just To give your readers the opportunity to sign up and then they’ll enjoy the Content that you’re sending and most likely read it Now. I know I’m already a part of a lot of different email lists and I wouldn’t really Wan na join another one. So what do you do to make someone Or entice them to sign up Yeah. Obviously your Fans are going to join’cause, they want your content, but some of your readers and fans may need a little extra incentive and that’s where an Opt-In incentive comes in So this can be anything where hey sign up and You get this freebie or you get my checklist on How to be more productive things like that, Just give them something that Encourages them to to sign up so that way, they’re not just Signing up for another list And a lot of times you Will have people sign in get the little freebie and Bounce and unsubscribe, But a lot of the time you Will have people who will stay And if you have great content, They’re going to stick around and that’s more opportunity for you to market you and your business As you’ve often heard content is king.
So now Morgan, you have Your email subscribers, but now how do you keep them Yeah, so you wan na make sure number one is that you have a really eye-catching subject line. I think one of the easiest way to do this is to throw an emoji in there, because when I see that Those emails stand out And don’t just go. Emoji crazy’cause, that’s a little too much, but you wan na have just a little emoji, just get a little color a little pop and then also have a subject line that really says ooh.
I need To click that I want that, So yes, content is king, and so you wan na make sure that content is super relevant to your audience. They signed up and they wan na stick around for what they signed up for That’s what they’re expecting. So if you have a newsletter that has the top five articles of the week and then you change it up on Them and you’re just saying hey: this is what I did today and here’s a vlog about my life.
You may find people who Aren’t really into that, because they actually really liked your top five articles of the week So make sure that your content is relevant and really driving to not Only what your users want, but also what you want for your business. This is a huge opportunity to convert these users Into paying customers so you’re going to have to balance that And another way to get people To opt-in to your email list is to have subscriber-only perks.
I know I’m a part of some email list where you get first chance at merchandise or opportunities to see different articles before everybody else does, and it kinda makes you feel special Part of the cool kids club Exactly And the next thing is: don’t Email, your subscribers everyday [, Morgan ]! No, You don’t wan na be that one That floods, everyone’s email, We know who you are company X, (, laughs, ), Unsubscribe So make sure to space it out and give your subscribers a Breather every now and then So guys you need to get started.
Creating your opt-in, And your email list now It is so important, Even if you don’t have a product, yet you have people who will be following you and you want to start creating And building that list, even if your product is a year out so that way when it is ready to launch boom, you have an Instant base of customers that you can now sell to Don’t wait, And I know it’s a lot of work in coming up with these emails and I’m already doing social media, I’m already doing blog Posts but make the time It doesn’t have to be like we said.
Definitely don’t do once a day. It doesn’t even have to be weekly just find a nice cadence, so you can start getting People on your list and giving them some value All right guys, I hope You enjoyed this article on what is an opt-in form and how to effectively use It in your email, marketing And I’m curious. Let me know what are Those companies or people that any time they send you an email, you click it and you check it out, Comment below And make sure that you, like this article, Subscribe to our blog And also ring the bell.
So you know when we have new fresh Content coming out, This is “ The Journey” Thanks for reading and we’ll see you next time,