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Online Marketing

Podcasting Tips for Beginners

He lives under a rock 165 million. People have listened to a podcast at least once Yeah, and around, like 32 % of Americans, are actually Tuned into a monthly podcast, So Nealy are you like One of those 165 million people listening to podcast, I’m actually listening.

To some right now, That’s ridiculous, Anyways Nealey. What podcast are you stoked on tuned into currently Right? I listen to a ton, but probably the most recent is Smart. Passive Income by Patt Flynn talks about all things, just business and smart passive income. All right, you are such a nerd, So I’m listening to a pretty cool podcast, its called Ain’t That Swell its a surfing podcast Get it. I hate it (, both laugh ), No, its great.

They talk to like surfers that are professionals they’re competing. They also just have like Self deprecating jokes: They also talk about just all things surf. So it’s great for me. When I’m not in the water and in between work and commuting, Also another thing that comes to mind access to new audiences, that’s actually one of the main motivation for why I want to do a podcast with Nealey’cause. Like this YouTube thing, you know its doing well its taking off but think about the Audience we could reach The new audience.

She’s been asking me for months With a podcast With a podcast, but it could also help you just better understand. Your target audience and we all like businesses, we all make money right. This could actually help you make money, so maybe you’re thinking About starting a podcast or if you already have one, maybe its time to start Monetizing it right ( money flying ), Because the competition out there for ears is getting fierce, so you’re going to need some best practices.

So let’s go over them right now. So the first step that you wan na take is actually make a plan. And define your goals So, for example, I mentioned, I listened to Ain’t That Swell the reason why I listen to that is’cause I wan na learn. More about surfing, You know, get in on the end, get barreled on the facts, but also, if you’re thinking, About starting a podcast, what is your expertise? What could you share And define that goal? What are you going to give the people Give the people what they want right And, following up with your expertise, you got ta pick a topic and you have to stick with it: People listen to podcast, For a specific reason, That’s a really good point Right.

So whatever your expertise is, keep it along that niche, keep it focused Yeah. So there’s a theme Yeah! Absolutely People want that they want to tune in maybe that monthly podcast that they’re always listening to, because they want to get scared with a spooky murder story So also when thinking about making a plan, its really critical to think about what format do you want this To be in and there’s a few ways, you could do this Think about the podcast.

You listen to the one that comes to mind right away, Obvious one: a monologue, — Right You’ve got to have the Right personality for it, but its just you sharing your expertise, take away the stage, Yeah, sometimes its easier to do, right’cause its just you with your topic, Yeah and your time, So there’s also interviews. Those are great. I find Those to be super engaging more so than the monologue Like, for example, love, Howard Stern.

I think his interview, Capabilities are awesome, got ta, give a little credit To the guest as well, I mean he has on the most fascinating, interesting people that he interviews, But you haven’t been on there yet Aw Nealey, There’s also a third form. Narrative love a good story. It does take a lot more work, but there’s some really Great stories out there that people are tuning into. I know we were talking about one recently Yeah one of my favorites Is Welcome to Night Vale, its just an incredible podcast that follows that narrative style So next step we’re going to talk about Branding your podcast, but first you got ta, come up with a name So important.

I was thinking about doing one for our business called Coffee and Kickflips got the perfect one. You ready, Uh sort of, Let’s go ( Emma laughs, ) Drop in with Emma Okay, not bad. I like it. I like it -You like that Dropped in So its like the skating reference I was kind of like do. I go with the coffee reference or both, but you don’t Wan na keep it too long, Yeah it works. You know I used to have a podcast in the past Seriously Seriously.

What was the name Craft Thinking? We basically drank a Different beer, every episode and talked about business. Ah, that’s so cool! Ah Get it Get it That’s cooler than mine, Okay, cool! So does that mean You had a website, then — Yeah for your podcast. I did Nice. I went the hard route And had a WordPress site, it was a little bit more difficult for those of you that aren’t tech savvy or just don’t want to Spend time managing it, there are tons of podcast hosts out there that are pretty inexpensive, that make it easy.

Just To upload your audio and its live for the world, So next up think about Your equipment right And what goes into choosing The recording equipment Ask yourself a few questions Number one: where are you going to record Yeah Two, How many people are actually going to be on your podcast And then three? What’s your budget Right, these things can get costly or it can be pretty inexpensive. Now, you’re.

Also going to want to think about the mic, you wan na use the two most popular Especially for beginners are the Blue Yeti Mic and the Rode Mics make it super easy to get started and almost anyone can use them All right. So when it Comes to actually producing your podcast there’s some great tips. First off just know. The first time is going To be awkward right But don’t read a script, you don’t wan na sound like a robot Right.

It does help to Have like bullet points of what you’re going to talk about Use those as conversation guides, not as exactly what you’re going to say Totally and also I Do this on my webinars, like no one can actually See me doing my webinars, I don’t do article, but I imagine that my audience can see me And that actually helps me to be more animated and Bring my voice to life and really add extra annunciation, etc, And I move my hands a lot.

So another thing: when thinking About producing a podcast running an interview and my favorite interviews, they’re the ones you can tell the host did their research like their questions are quality. You can always tell when someone has it And those are the most Engaging for me to read so when you do an interview, prep ahead, trust your gut and do your research so that you are asking Very quality questions that are engaging for your Audience to listen to So you’ve got your podcast all recorded, and now you have to edit it.

There are two thought: Processes you can do here, You can either leave as is, and just give the people everything or you can edit And now, if you’re going to be editing, you can use software like Audacity its a free, open source platform –. Oh, I’ve heard of that one Or GarageBand is a Native platform for Macs its what most beginners start to use when they are creating Their first podcast So when it comes to actually Publishing your podcast you’ll wan na submit your Podcast feed over to iTunes for apple users and Stitcher for android, Yeah and Spotify has also been one of the recent ones to let a lot of people onto the platform’cause they’re really trying to promote podcast too Yeah.

I just started to dabble with that. I noticed it recently. I was like oh there’s podcast on here too Right. I love Spotify. Now each of those platforms will have their own requirements and things that you need to do when you’re submitting such as, like your image, Size for your podcast art and then the audio quality itself Also fun fact: you can upload it to YouTube Yeah its just another source to distribute your content for someone that likes to really just read versus listen.

Now your success with your podcast is totally up to you. Yeah podcasting does take some time and effort, but it is totally worth it If you think podcasting Would be a good move for you go for it Comment below. Let us know, Like this article be sure to share it, Subscribe to our blog and ring that bell to see these episodes first. This is The Journey. We’ll see you next time.


 

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Online Marketing

GMB Google My Business Course Testimonial

Local Google loves Google and, if you’re in business, particularly if you have a local business and you aren’t taking advantage of what Google is doing on the local level in your area, you are missing out. So my good friends, John Currie and Paul Truscott, have put together an exceptional training on how to take advantage of Google business pages, and I just brought the main page up here.

Just to kind of quickly give you an over. You know an overview of what they have here: the importance of categories, what you need to have on your page. They go through this in great depth and gia relevance like how do you make sure that Google knows that your business is where it is, and the world has changed used to be everything was done on desktops. Then it was on laptops. Now it’s on phones, so people are walking around they’re doing a search.

Google knows where they are because they have GPS on the phone and you know where you are and then they can match you up. So it’s really really important that you take advantage of what Google is doing for your business. And then there are other Google properties that you can be using to link back and and add more juice and more power to your listings and then talk a little bit about brands, traffic strategies, link building, which is really really important.

And then for those of us that maybe don’t want it, we’ll just read and they want a Rutten. You want to read: they put together a bunch of supplementary PDFs, so they’re, comprehensive and full, and then, in addition to that, they’re holding regular webinars so that you can ask questions you can get up to date on the latest, the greatest things that are happening in The world of Google business pages.

So if you have an opportunity to take the course, I highly recommend it and if you’re a local business this is pretty much must reading must implement. So, even if you’re, not looking after your website and your online marketing have those people that are read this and and use principals use the strategies, use the tactics that John and Paul share because they work. These are two gentlemen that are sharing their knowledge of what they do day in day out, as opposed to people that are just theoretically thinking.

Oh, this maybe should work, so, let’s just put it all up there and sell it every day. Both these gentlemen are working on their own local businesses and having tremendous success from that. So I have no hesitation in recommending this course, and I hope you take it, and I hope you have tremendous success with your local business and your local business marketing. I’m scott patton, the dean of law, economics and pathology.

Thank you very much for listening and we’ll see you next time. Everybody bye-bye


 

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Online Marketing

10 Tips for Your Blogging Success: Socrates Gets Riled Up at Podcamp Toronto (part 1)

So, first of all, thank you all for coming here today. My original topic of conversation was supposed to be the technological singularity, which is what I’m all about, which is what I have been about for the last three years of my life and which is probably what I will be in the next three years in Houston.

But I’m also vlogger in a podcaster and while I do not consider myself to be successful yet as a blogger or is a podcaster and all based on what I’ve seen in the previous sessions here before I got so obsessed much my blood. What went so boiling that I should be here to address something nonsense that you guys could report here right, so that cannot commit logging or social media suicide by following download instructions, maybe nine anger.

So, unfortunately, I’m going to have to put my conversation and talk about that anymore der to do that within a very specific way. So, first of all, what would be the benefit for you and staying here today and listening to my conversation. Hopefully I will help you be a better blogger. Better pop duster make money, there are bigger audience than what you had before will grow more successful and, as I said, i’m not an expert interview.

I don’t consider myself to be an expert, but based on the people who were speaking before some things must be set. Okay – and you know, in contrast to some those people, you know, if you speak on a topic, you can do it in one of two ways: number one hopefully results right. As I said, I don’t consider myself successful, but compare my result to the other people’s result and judge for yourself and number two is meeting and learning from the best people in the field and extracting their knowledge and trying to utilize it in the best way possible.

Because success leaves traces, don’t go starting to opera too, because that’s going to create only more mediocrity. Do you want to be mediocre? I really hope not so you’d want to learn from the best. That’s how I try to do it and that’s why, with that kind of measure, I don’t consider myself to be successful at all. Yet here’s some result that I’ve accomplished in the last two years, I’ve been online forgot little less than three years start at the website.

For about six or seven months, then, eighty nine months later I started with blog another six or seven months. I started the podcast, and so I’ve been podcasting for say less than two years and here’s something result. Last summer I got thirty thousand dollars worth of training in NASA. I got honestly a million-dollar network. I met some of the richest people in the world people. I feature diamandis the guy who sends people in space on the International Space Station, which is company called international space adventures.

The guy cause. Look at the X PRIZE foundation, the people who did the competition for sending the team in space, the first private team ever and now Richard Branson bought them, is doing the spaceport in New Mexico and is going to be sending people out for two hundred thousand dollars. A pop I met people like such as rape virtual paper to I was recently featured on the superbowl commercial. The guy, who put the voice in every one of your single Pont lévêque of created, object, recognition.

Software. The first time was for the help of blind people. The people such as keeping one reporting first customer and then eventually he went on to invent the Earth’s well synthesizer, which results for a musician, no property. You know all the best people need to feel like falling stones and anyone else like that. Paul McCartney they’re using physical and that’s the best mobile cingular, akerian, probably a futurist in the world.

Right now I met people like Steve Wozniak. I voting the google robocar, I decided not to land. The shuttle simulator goes to know technology and it was about to be retired, and I had better things to do at that time. Okay, I had the chance to to to get thousands of us say this camera. For example, a blog reader of my work decided to send me two thousand dollars just a couple weeks ago, so that I can buy a camera, and I can report this so that he can read it and I’ve been very fortunate to tweet and get airplane tickets To places such as silicon valley or to Moscow which actually I ended up shutting down just last week, so that’s some of the results.

I want to share with you. What I’m not doing here is I’m not promising you’ll, be able that more. So if you think, and I’m going to also make you very uncomfortable and I’m going to challenge right so if you think it’s going to be easy and pleasant and comfortable just follow these guys and you know find yourself a better place to be I’m all. For that you don’t want to talk to the wrong people, so um, okay, so how did I did what I did and again, as I said, I don’t consider myself to be successful, but in terms of traffic, i’m blogging i’ll.

Tell you a couple of things. I’ve had just two hundred people short of a hundred thousand unique visitors a month. My best day was almost 10,000 unique visitors from across the world. My multi take a step is object, fifty-two thousand downloads in three months and I’ll tell you how I did it. So you can do it too, because it’s honestly, it’s not because of my drop-dead gorgeous good looks and my amazing hairdo it’s it’s because of strategy and focused effort that I did what I did and planning and pushing as hard as possible.

And you know what I think most of us can do that stuff. So, in order to do that, I’m going to hopefully briefly run into my personal story and that’s kind of very personal and i’m going to be sharing stuff that I haven’t shared before publicly, let alone article and so but one of the principal says you know if You have the night discover this. You have to do what you fear the most. If you want to make a difference, you have to embrace your fear, you have to go for it and – and you have to do what you think is hard and impossible, and you have to be uncomfortable unless i’m kicking and screaming.

I know that i’m not doing something right so usually when i’m making any progress, i’m usually whining and kicking and screaming and complaining, and then you know a few weeks later. I look back and I’m like. I can’t believe I did this it’s impossible yeah, but now it’s already done so, and how did you do it because you pushed yourself to do the uncomfortable thing so again, if you want to be comfortable what not to be challenged, if you want to keep going The way you have been going with your blogging in your podcasting and you’re satisfied with that go to another session.

I want to suggest ways that you can be very in any way possible and then, finally, I want to conclude with the new world and the old world. That’s going away in the newer, the new world in which technology can promote equity. I saw people who can step on the moon. I saw people who are working on the future to do synthetic biology that can change your sex. Your color, you race, your age that can heal your wounds, your cancers and hopefully make you live forever and that’s the look insane, but it is being worked on right now and it’s not going to happen tomorrow.

It’s not going to happen the day after tomorrow, but it’s coming and that’s what the similarity is all about. That’s what transhumanism is older and people in Silicon Valley at work unit, because that’s where the first million years are going to be made. That’s where the big bucks are and that’s where the future is for all of us and lightly. Just let me call on one person here. Thank you for very boy for being here.

Eric is a fantastic guy he’s one of the founders based on your holiday. He is the one who co-founded Istanbul Punky’s the prison. Hacked laptop geo is a note to get a super cool guy, he’s the founder of Sandy Bridge and he’s a common speaker on issues such as hacking and cyborgs. So he’s the guy outside work in hacking unit and trying to so thanks for being here, got to share it. Um, I’m just here to see you as it is to help right so uh, let’s see if it’s worth their time.

So, what’s my story very few just to share what you can show you that, as I said, it’s not a result of my good looks and my incredible care. Do it’s a result of effort and struggle? Actually, so you know I I have. One of my fears was: how can you started well, just a freak and Eastern European accent? No, that isn’t that ridiculous. I mean who is going to listen to me right, so I was born in bulgaria when I was 13 and a half my mom passed away from cancer.

My dad started drinking upwards and nine months later we had a big fight with him and I left the house. I was at 14, I was very lucky Ashley. Before my mom died. She made her sister promise that she would force me to study math and get as good as I could possibly read it so that I can apply to what was at the time the best high school in bulgaria and which had a very tough entry requirements for Math literature in my aunt, you know forced me and tricked me and and oh no other ways so that I do about half the math problems with her.

Other students did – and I eventually passed him in pen squeaking in that price going to cruise in there and that’s where I learned English and in Russian and all those other things, and so after I finished high school, I decided I was constricted to the article by The way, Oh Gary, it’s the law, which is it was the law either gold guarantee or go to gym. That’s that’s the choice right. No, I’m not a big fan of jails.

So, even though I had problems with authority, I had to go to the iron in the Army. I spent one year one month in 26 days and there were days that I didn’t think i’m going to make the funds, even though I was the most one of the most awarded soldiers. I was at the same time on the most punished ones, because I tend to speak and I don’t. I don’t beat around the bush and in Gary that’s the worst thing you can do, because when you have a senior officer he’s always right and when you write again new number one, the senior officer is always right and in war situation actually get shot.

Sometimes, on the spot for speaking or disobey order – and I tend to kind of get my visions and views on how things should be done. So after Jeremy, I started working as a hotel receptionist in the first private culture in Bulgaria. I applied to a bunch of universities abroad. I was very much about accepted to eight universities in the state’s I was accepted to the University of Auckland New Zealand only text to my good high school, which, by the way, I went deeper and further into the material that people here going university.

But that’s the old system, that’s changed. Now too, I didn’t have any money, though right so auckland university was going to cost me 30 grand when I left both area after I sold everything that I own I had about three thousand dollars when I bought my plane ticket. I had about 2,000. The only place I could go in the States and death June Elizabeth West Virginia because the tradition was both hundred bucks and I had about 800 bucks left for me to survive for that term.

So I spent a year living in the United States. I traveled across the East Coast by the way, the best time I ever had in the US was Richard for sure in atlantic city on the boardwalk, I said that the most fun I’ve ever the most incredible department and it was fantastic. The only thing is that I did get disappointed a little bit from the US. You know I came from distant Walker. I was like world one, the freedom land of opportunity you know now.

I know that that place is Canada. For me, I can only tell me how much for me, you know, Canada is the best base so anyway, so I ended up coming here. Hey did an undergraduate at the University of Toronto. I did philosophy, I started philosophy. I had very strong stress on ethics. I I did express interest in ethics at times of war, just worth hearing warm rustic things like that. You can’t do politics unless you’re very good at economics, so I had to do economics, so I ended up graduating with drawing specialist in political science and philosophy minor in economics.


Content is King! Bloggers are the best! Add more content to your digital world!

 

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Online Marketing

Digital Marketing for Beginners: 7 Strategies That Work

Today, I'm going to share 7 digital marketing. Strategies that I have personally used and gotten results with, And if there's only one thing that you take away From this article, it's to not try all of these at once. Instead pick one of these strategies: experiment, and master the blog before moving on to the next, Let's get to it. So before we dig into these strategies, you need to make sure that you're adopting today's mindset of the consumer.

Today we live in a "content" first world. People are looking for information before they buy, so you need to put yourself in the buyer's shoes, rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people, rather than trying to cold, sell them. When you help people solve problems through free and valuable content that is relevant to your business. You reach larger audiences and build trust. The best part is that you get the opportunity. To show people how your products and services can help them solve their problems and fulfill their desires and needs.

BLOGGING!

Alright, so the first internet marketing strategy is blogging with SEO. Isn't writing about what you did today, or even something nobler like an epiphany, you had. This kind of content can work well if you have an existing and loyal audience. But for most of us, we just want to get more traffic leads and sales. We need to intentionally target problems that your target audience wants to solve In the world of blogging. This whole process can be summed up as a technique called a keyword, "Research". Let me show you two clear-cut examples of how keyword research works.

In the first example? Let's say you sell physical products like computer parts and accessories. What do you think future customers might be searching for in Google. Probably questions like why is my computer so slow. How to build a computer,? How to speed up a computer? These are all very real problems that people are looking for solutions to? Ahrefs' Keywords Explorer, tells us exact search queries get tens of thousands of searches each month. Now the best part about these specific queries, Is that you can help people solve their problems while integrating products from your store? In the content, "Why is my computer so slow?" It could be a hard drive, CPU or ram problem. So you should be blogging about fixing a slow computer. That will help readers diagnose their problems.

Don't forget to offer product solutions within your post "How to build a computer'' would be a super easy plug for any computer components. They're already showing intent to build, so it's unlikely that they've already purchased parts and peripherals. 

Alright, here is the second example. Let's say: you're a real estate agent and you're compensated when someone buys sells or rents a property Now the thing that most agents do is boast. About how many homes they've sold or how they won an award that you nor I have never heard of. My point is that the average buyer or seller doesn't care and to prove my point, no one is searching for things like which realtor won the most awards in New York. But again, potential customers are looking For solutions to their problems. Problems like how to invest in real estate. How to buy a house? What credit score is needed to buy a house? And again, these all have the potential to attract a massive audience By ranking in Google for something like "how To invest in real estate?'' Now attracting potential buyers with deep pockets and they likely have intent to buy Content on "How to buy a house?'' would likely require the work of an agent at some point which could be you. "What credit score is needed to buy a house'' Is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank you'll be getting free, consistent and passive traffic from Google. If you're new to SEO.

Keyword Research

On doing keyword research that grows traffic and revenue, as well as an article on how to write A blog post with SEO in mind, for now, let's move on to the second strategy: Which is to invest in article content specifically on YouTube. YouTube is the second most visited search. The engine in existence To top that off article carousels nearly doubled, In 2017, in Google's search results, Video isn't just the future. It's the present and the same principle of helping potential Customers work for the article too. When people go to article search engines like YouTube, they're, looking to find answers to their questions. For example, if you bought a so-called "new iPhone X" on eBay, you might search for "Phone X, unboxing'' and see if all of the contents. Are in the box And according to Ahrefs' Keywords, Explorer 108,000 searches are happening each month globally on YouTube alone.

For this keyword, this article that you're reading right now was chosen because I can see that people are specifically looking for digital marketing. Tutorials for beginners To come up with topic ideas that people are searching for in your niche head over to Ahrefs' Keyword, Explorer switch the search engine to YouTube and search for a broad keyword in your niche. Let's use "makeup'' as an example.

Now "makeup'' as a standalone keyword, isn't a problem. So, let's go to the questions report where you can see popular questions. People are searching for your topic and right away. You'll see great topic: ideas, Like, "how to clean makeup brushes'' and how to cover acne with makeup. Now when you're, creating these articles, try And keep the fluff out and pack in as much necessary value as possible doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our articles show how our SEO tools can help it's led to thousands of new paying leads and customers specifically mentioning that they found us through YouTube. Most of our article growth was done through Youtube SEO so I'll leave links to a tutorial to help you rank your articles and get more views. Next up is social media marketing, Rather than covering every social media network.

I want to pass on a couple of important tips that will help you grow your social blogs. The first is to focus on just one social media, Blog when you're, just starting It takes time to build a following, But numbers aren't everything. What you want is a loyal following When you dip your toes into every possible Social media network out there, your attention gets divided and the results get diluted So which social media marketing blog do You choose That leads us into the second tip, which is to go where your target audience is.

And cater to the platform, If you have to choose just one social network, it's not about choosing the one with the Most active users, It's all about understanding the audience. That'S there and if you can serve the reason for them being there, You need to think about why someone Is logging into the specific social media network, For example, people usually go to YouTube. To learn how to do something or to be entertained, But Facebook is different.

Think about it. Have you ever logged onto Facebook, hoping That you would see an unboxing tutorial Or better yet have you ever opened your Facebook App hoping you would find a limited time offer that's 97 % off only for the next 37 minutes? Probably not People don't check Facebook with a credit card in hand. People like and share helpful things. Interesting, shocking or funny, So if you are going to try and bring people Into your world present your message as a story article or something else that will Likely stand out from the endless feed of vacation vanity shots Pinterest, on the other hand, is primarily a Social search engine where people can control what they want to search for The primary intent of users on this platform.

Is to get inspired, learn things and plan to do things So create content that caters to their intent. For being there, So if this is your audience, take advantage, Of a less competitive landscape from both ads and organic perspective, Speaking of ads, that's the next digital marketing. Strategy on the list for today, When it comes to paid advertising, please do not Throw your money blind into an ad network, because you read that it was good.

What works for one person won't necessarily work for the next person Instead think about the ABCs of paid advertising. A is for audience B is for budget and C is for commerciality. We'Ve already covered the audience part. You want to engage on social networks where Your target audience hangs out The Budget is the next one. Bloomberg reported that Google and Facebook Own a combined 58 % of the 111 billion dollar market Now the way ads work are usually based on auctions, The more advertisers there are, the more expensive It gets for you and I So let's say you're in the ultra-competitive Industry of conference calling, If we search for that keyword in Keywords, Explorer with Google set as the search engine you'll see that the cost per click from Google Ads is $ 20.

If you have an ad budget of let's say $ 1,000 per month, then, you'd only be able to get 50 clicks before your budget was depleted. Instead, you can do two things. The first option is to look for keywords that Have a lower cost per click Just go to the Phrase match report to see. All keywords in our keyword database that contain your target keyword Next set a filter to only show keywords that Have a maximum cost per click of something lower like $ 5 From here, you can filter through the list.

And see if there are some more lucrative opportunities rather than spending $ 20 per click, This one for a “ conference call app'', might Be good since it's a quarter of the price Another benefit. Is that the reason behind The searcher's query is more clear. Someone searching for this is looking For an app that does conference calls, whereas someone searching for just “ conference Call'' could be looking for many different things.

The second thing you can do is an experiment. With less popular ad platforms, where your target audience might be, Finally is commerciality. Now all major ad platforms can bring Roi for their advertisers, Otherwise, they wouldn't exist, But you have to find a way to bridge the gap. Between the intent of the platform and how you monetize your products And the solution is going to be content, For example, let's say you sell boutique furniture And think that Pinterest will be a good platform to run some ads.

In my opinion, it wouldn't be a good idea. To advertise a bunch of links to high-end furniture like couches and dining tables, Instead, blog posts could work well. Here, since people log on to Pinterest mainly to get inspired and learn new things, Here's what that bridge might look like Pinterest ads would be the discovery tool You pay them money and they'll show your pin. The bridge would then be a helpful blog post.

On, let's say: “ 11 Interior Design Tips For Your Living Room That Won't Break the Bank.'' And within that content you could showcase your products where it supports the tip you're. Speaking of Nail, the ABCs of paid ads and increase your chances of actually converting your hard-earned dollars into ROI Next up is one of my favorites and that's podcasts. Now there are two ways to look at. Podcasts First are to create your own and the second Is to be interviewed on someone else's podcast, Creating your podcast can be great for Brand and building an audience, But if you're just starting it can take Quite a bit of time to get any sort of traction Getting interviewed on.

Podcasts are a different story. Podcasters are always looking for interesting. People to interview, Even if you don't have a ton of experience, In the online world, your offline experiences and expertise could be a great way to land Yourself a position on a popular podcast. Now, if you don't know which podcasts you Should approach an easy way to find opportunities is to look at your favorite podcasts and find Someone in your industry that has been interviewed Looking at the podcast page for Entrepreneur, On Fire, you'll see this episode with Jim Kwik.

Now, if we click through to the interview You'Ll notice, two things: The first is that the guest's name is in the title. This is very common for the podcast. Interviews. Second, is the link on the page? The host will almost always link to the guest's Home page in the show notes, Knowing this we can use a tool like Ahrefs' Site Explorer to find all podcasts they've been interviewed on So I'll enter in jAlso Set the search mode to a URL search, so we can find pages that are linking specifically To the homepage, Once the overview page loads go to the backlinks Report which will show you all of the pages that are linking to this URL. Finally, let's use the Include search and Type in Jim Kwik And to keep our results super relevant. I'm Going to set the filter to search for his name only in the titles of the referring pages, And we now have around 120 podcasts.

We can Pitch to get interviewed So filter through relevant podcasts and pitch The host as to why they should interview you and the value you can give to their audience Next on the list is email marketing. If you've ever looked into email marketing, then you've probably heard people claiming That “ email is king.'', But I promise you that once you get into it, You'Ll quickly discovers that it's not as turnkey as online gurus make it sound And don't get me wrong.

Email marketing is great, But first you need the traffic to get email subscribers. It also requires opt-in forms to turn a visitor Into a subscriber, In my opinion, email is a great long play. To build a connection with your audience and even sell high ticket items, So my tip for you on email marketing is quite simple. First focus on building your email list from day one It's important and you might as well collect Emails from interested people from the start, even if it's not a substantial list, But be realistic with your goals and as you build Your audience put more time into your email list and see how it can serve your business.

The final strategy is to use forums and Community boards, Community forums like Quora Reddit and Facebook Are great promotion blogs But before you go off and start posting links, To your product pages, there are a few things you need to understand, And these are all based around the unspoken Rules of spam First, don't promote your products or services. Pages within these groups, users on these platforms intend to learn Not to be sold to directly Instead think of these networks as a place, To share your expertise, build relationships and help others Second use links to your content sparingly.

If you're constantly posting links to your Blog and have justified in your head that this is non-promotional, then you're most Likely wrong Links can be more appropriate based on the network you're posting on, For example, Quora generally, has longer answers and linking to your content, where it supports your point is a good idea. Facebook groups, on the other hand, are a different Story, Let's say: you're a real estate agent and you Join a “ first time, homebuyers'' group on Facebook.

If someone asks a question like “ I'm looking to buy my first home and was wondering if I can even get a mortgage?'' Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link. To someone else's affordability, calculators or offer introductions to blenders, The point is that helping first will go a Lot farther than self-promotional content that can taint your reputation Now.

I'd love to hear from you, Which digital marketing strategy do you think Is most effective in online marketing? Let me know in the comments and if you enjoyed This article then make sure to like share and subscribe for more actionable SEO and Marketing tutorials So keep grinding away focus on one marketing. Blog before trying the next and I'll see you in the next tutorial

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