Online Marketing

“Greedy Influencers” – Why The Integrity Of Your Brand Is At Risk

I don’t give a shit how rich you are, how much subscribers, how much money you have. I think, a lot of the times. The way you ultimately treat people speak so much more powerfully versus all that shit. Okay, guys! Is it just me, or is it getting hot in here, because we’re about to roast some of your favorite influencers, get it no hey guys.

Welcome to my blog. My name is Jane and if you’re new here, what’s up I’m 18 year old entrepreneur and today’s topic is actually requested by you – guys. A lot of people, maybe you’re, reading, create content online and I think the biggest thing we’re always curious about is how to grow. But also how to make a business out of it and we’ve seen so many people become really successful. On this platform, we’ve seen youtubers make millions of dollars from making articles selling their brands merch you get it, and I think so often we forget to think about brand integrity, which is why today, I’m going to answer your guys has 3 top questions about how to Build a sustainable business but keep your brand check.

So, if you guys wouldn’t know more and we’re about to expose some of your favorite people, I’m just keep on reading, I recommend actually grabbing a snack if you’re reading this. This article is better when you’re consuming not only information but a what a food of some choice so grab a snack. If you were, if you haven’t already hey Jade you’re super cool and I’ve been reading, you a lot lately. Thank you.

I am an inspiring fashion. Influencer and I follow a lot of successful bloggers in my knees, how do you engage a more mature audience that is more likely to wash than just be silent woo? This is a really really good question like I don’t even know how to properly answer it. So, let’s see what I pull up, madam ass, okay, so for anyone doesn’t know, what’s going on, I like to use the Selena Gomez or Miley Cyrus approach right.

These Disney stars, at least when I grew up, were everything to me. I don’t know why, but these Disney stars, whatever they did, I fangirl over. I will talk to my mom I’ll comment on their post. When I was younger, I would read a show every single time but, as I grew older, more shit happened. I got busier and now I’m less fan girlie. So this question is tailored to people who maybe are at the point where their audience isn’t at a fan, girlie mode because they’re so much more mature.

I guess the question I’m always personally curious is how would you create an engaging fanbase if your audience isn’t at that age point? So, if you’re someone who’s curious about that, this is what I have to say. You think about it. There’s a certain age point where, yes, your audience matures they’re less active because their attention is spread out when you grow up, I mean I’m only 18 years old, but I can tell you you: when you grow up, you get more work, you think about money.

There’s a lot more stressful things that you keep about so your time and attention for entertainment is getting a lot less, so your attention is, however, so fleeting. If you really want to engage with a more mature audience, you need to be able to solve their problem. I think the biggest thing that a lot of fashion influencers do is, I would say, I’m not I’m going to roast anyone, but you know it’s kinda, like a tick, tock er, a tick talker is someone who probably makes a lip-synch article you’ve definitely seen.

Okay. If you haven’t seen one your life, I know one of the famous ones is like Lauren, gray, right and Lauren gray. You know you read a cool little article, then you just like it and you swipe away and that’s the end because you’re not there she’s not really solving any problems, she’s just dancing with her belly button open right, okay, Mona! I want to make a quick disclaimer and also say that if you’re someone who tells stories or is a movie maker that entertains people that’s also solving people’s problem, humor and laughter is solving someone’s needs, because when we are busy at work, you know we want to Relieve stress so don’t be limited to and I think, solving a problem as thinking you have to be like an informative value teacher.

You can also tell stories and add humor just make sure you’re adding value to someone’s life, whether it’s humor education or motivation. I have a whole article about adding value. If you want to read the article I’ll link it below on ways, you can do it without feeling overwhelmed to answer this question properly. Just try to stray away from tik-tok type of content and focus on value based giving, for example, story times a lot of personal advice.

Q & A is going into your audience and seeing them asking them. What are you currently facing? If you don’t know, ask there’s fucking 7 million features on your Instagram stories to do Q & A and polls. So you know what your market is facing and I think my educated, our self and what’s going on you’re able to create engagement because true engagement when we can older it’s just conversations right. It’s less of this like yeah.

Like I love you, it’s a two-way street. My biggest advice, if you are trying to engage someone, the older, is to create conversations and the best way to start conversation is by solving the problem and asking. How can I help you how’s? That made sense, I don’t know. I do think it’s interesting, though, because I don’t think there’s anything wrong with tic tucker’s and we love Lauren gray, all right.

So the second question is: I’m a fashion, blogger too, and I want to collaborate with well known world brands. It’s important that I concentrate on a specific location, for instance, if i’ma from Russia. Is it better for me to write in a Russian audience or gather in English? Do big brands give a shit about location, I’m struggling what language to decide from? Firstly, you understand why you want to work with big brands, because one, it’s typically a nightmare, because big brands typically don’t even reach out to most people.

They have influencer marketing agencies, so you’re just going to deal with the middleman, which aka means they’re just going to take more money from you. So just ask yourself: why do you want to work with big brands if it’s, because you genuinely believe in Nike or because you like, genuine, like this brand, like that’s another story, but sometimes I feel like a lot of people just want to work a big brand.

So they can feel cool, but you need to know why, because it will bite you in the ass and sometimes like you eat to where you want to go. For example, there was a big company that wanted to work with me, and I thought it was great because I felt cooler it’s a corporate big company and I remember it was actually fucking horrible, because there were so much they were so slow like to make a Decision they have to go through their HR for Ventura, CEO and then they inter came back to me and be like hey Jade.

Sorry, we don’t have the budget for this project. What I’m trying to say is know why one you want to work with Vikram. The second step is chase request, my language, the answer is typically, if you are working with a big brand, you need to know where their audience comes from and who their customer is. If you want to work with Nike right and you feel like there’s biggest problem, is they can’t reach the Russian market, then speak and Russian, because you’re going to connect your audience better? It’s like this.

The reason why I you have to understand what brands you want to work with is because we want you want to help them essentially spread. The word right so by default. Ask yourself: does this brand struggle reaching this demographic? I think a lot of influencers are competing because they don’t feel like they’re special, but if you do speak a language you can leverage it. It would definitely double down on your language because it just makes you stand out and it’s a tricky conversation right.

Some brands. Only one english-speaking customers, so it depends you have to do a research, I would say all right guys, it’s getting hot huh and if your support enjoyed this article, please give this article a like and subscribe on this blog. We talk about social media growth, starting a business, and I am here for you because I genuinely have a passion for helping. You guys destroy your brand and hopefully you know give you some big sister advice or big brother advice, but yeah make sure you guys, like this article and subscribe if you haven’t already okay.

So the third and last question is by far the most important. I don’t think you need anything else, but this piece of information. Okay, so this question is also from seventh Lana. You could you guys quick, really good, really, good questions? She asks. No one really talks about ethics and values of a brand. Can a brand turn you down because they don’t want to be associated with you also, vice versa.

Can I turn down people if I don’t believe in their product, so I think this can be solved and towards brand integrity. If you want to work with a brand – and you know matched what they need and also on the other and find brands that you actually resonate with, we have to stop taking short-term decisions. I don’t give a shit how rich you are, how much subscribers, how much money you have. I think, a lot of the times.

The way you ultimately treat people speak so much more powerfully versus all that shit. I can give you so many examples. Okay, there is a you know, famous case right now: there’s a youtuber called Britney Donna Fitness, Instagram fitness influencer, accused of scamming clients across the country. Britney dawn took their money for fitness plans and then never delivered, and now many of them are taking those complaints.

She had a scandal about scamming her own audience. You know we’ve heard about maybe that Jacqueline Hill scandal we have to stop thinking so short term. I mean we asked we need to make money, get our coin cyst. But how is this affecting your brand long term and this long term really mean like stop thinking in three-month cycles of like what can I hit this quarter but think about what do I want to hit in five years? Because when you think about five year, visions and again going back to the initial conversation like when you know your, why why you work with a brand? Why you do something you think longer term? Which means you know what you stand for.

So what brand comes up to you say? Hey mr. John, I want to work with you I’ll pay, you ten grand. Will you do it, but you know deep down that this will long-term collide with your morals, which is maybe not selling a product. It’s a scam! You’re going to turn it down and by doing that, you’re going to save time, but not only that your own brand and value which is going to keep you longer term, because your audience will trust you.

I think so often we trade and Trust for short-term benefits and integrity is all about doing the right thing when no one is reading. So, if you’re, someone who is still confused on how to keep brand integrity, here’s my three tips. You just need to know it’s really simple step, one if you’re trying to keep your brand integrity step. One is to know your. Why know what you want like? What do you stand for? Ask yourself out? What do you stand for? If you don’t know, you’re going to make short-term shit you’re going to shortcut your way into success, you’re going to buy followers, I’ve done that you’re going to take deals that you don’t really actually believe in I’ve done that you’re going to make brands change you for Who you are because you want the money I’ve done.

That example, I can give you a story time at the very end of this article, if you want to hear actually personal situation to me, step two find brands that have your. Why, if your, why is to stay ethical or save – I don’t know beautiful in your own skin, don’t take a detox product like a fitness, tea cuz! It’s going to collide with your audience right, so find brands with a similar. Why it’s very simple: if they don’t have an about Us page about how they source their ingredients and you or someone who’s ethical, your problems shown to that bring them actually.

In one instance, there was this company that basically does Instagram growth automation and they were going to pay me. I think two grand for a article just mentioning their name and I post hundreds of years on this blog. But I remember my whole. Why is to build a brand long-term and don’t use shortcuts and there? Why is to make shortcuts? I said no, because I Baloo that you would collide with what I believed in and therefore break so many of my audience’s trust and also my own morals and ethics.

Again, brand integrity, so I guess step three is like you heard: you need to connect your Y with their Y and, if that’s a yes, you should be good to go into that deal and taking that money, because it’s an exchange of saying true to your core And building a company off of good ethics. I know this is may be basic information, but I feel like step so important if you haven’t spent 10 minutes just like sipping your tea and thinking about your wife.

Please please do that today. I don’t give a shit if you are, you know scrolling on YouTube. We’re really fuckin stressed out just sit down and ask yourself why? What is your, why what do you stand for? It will save you so much more time and build trust all right guys. I want to quickly shut it to the current winner. Do you wan na be the next homeowner just corn, below your questions? Your thoughts? Do you agree with me with brand integrity? How do you guys stay true, and let me know if you have any stories of other influencers that have fucked up and maybe we can learn from alright guys.

I love you guys so much domination. Thank you for reading. I will see you guys in the episode. 2 of the startup, if you don’t know what the startup is, I invite you to my youtube series, which is my story of how I grew my business. What I’m doing – and I hope you enjoy – if you don’t, if you haven’t seen any episodes I’ll link a playlist below I invite you to join and be a part of the domination alright guys.

I love you so much guys. The next one tag me on instagram follow me, love you please,

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So if you would like to see what I am going to be answering to some of the questions that you gave me, then please you know what to do keep reading. So I pretty much have who I keep looking in the viewfinder, I’m so not used to having red lips on when I record ourselves looking weird, so I don’t want those questions and answers article to be too long.

So I’m only going to be on seeing about three or four questions, but at the end of each and every question is what are you saying at the end of each and every questions and answers article? You are more than welcome to put down below another question if you do have a burning question that you’d like me to answer, put it down below, and they will do them in the next questions and answers article session thing: okay, I can’t speak today alright, anyway, Getting into it, these are some of the questions that I have received off of youtube as well as on Instagram.

I actually did a insta story where I was talking about I’m going to do it through an a and some people put in some questions and I’m going to hunt something right about now. So shall we get started, let’s get started, so no Caius is no kaya. Heinrich I have because I know you she’s always on their lives. So no kaya says: what have you learned in the beginning stages of 30 that you wished you you in your twenties, so basic lean and in the beginning stages of my actually, I do have a blog post that I did with regards to what I’ve done since Turning 30 I’ll link that down below, but one of the most important things is, you don’t have to do what everybody else is doing.

I’m extremely different to a lot of my friends and the people that I surround myself with. I was all about pleasing other people. Such a people pleaser wanting to do things for others very, very pressurised into impressing others, and things like that. Once I got to 30, I realized that no, no! No! No! No! No! These! It’s about impressing me! It’s about making sure that I am happy with whatever I choose to do and how I want to do it.

It’s not about impressing other people. I do not care for that. Any more also. Another very important thing that I also learned is to just be easy. On yourself a lot of the times in my 20s, I used to put so much pressure on myself just to do everything right and to get it right and to do it all the time which now I realize that you know what it’s okay, it’s! Okay, to! Take a minute sometimes I need to take time to myself.

Sometimes I don’t have to push myself as much as I would have in my 20s there’s quite a few things that I’ve learned. If you would like to see a article on that, then I really don’t mind doing one for you. I would like you to just let me know down below alright and then I have a question by inor underscore what you know asks. One question I would like you to answer is how many siblings do you have, and would you maybe make a sibling tag by any chance? Well, I have my sister who you guys have seen on the just that little blog, but also beautycon a say, but all together, there’s six of us, so there’s three boys and these three girls.

Of course, I would love to do a sibling tag, probably with my sister or, if not, I would do it with my older brother because could do it with my older brother. I could definitely do that, but yeah yeah there’s six of us at home three boys. Three girls: the next question is from Anthony and the score him. I think ma says you look like a very bubbly person. What gets you going in the morning and what inspired you to start a YouTube blog and why BT? Okay, first question is: what gets you going in the morning honestly, I’m naturally a morning person, my friends hate it.

My friend I’ve got a friend who C she hates it because normally in the morning, what I’m going to work or not I’m up at 6:00 and I’m up and about doing things. I really don’t know what gets me going in the morning, I’m just up in the morning and I’m normally very, very bubbly in the morning and then come nighttime. I just normally like that. Naturally, I’ve always been a morning person, my sister hates it, because I always bother her in the morning – is that the second part of her question is what inspired you to start a YouTube, blog and ypg.

To be honest, and I’ve always wanted to do a YouTube. Blog I’ve always always wanted to do it, but I was so overcome with shyness and oh, what do people think or what would my family think? Well, my friends think what, if people that were kind of discovered that I have a youtube blog, what am I going to do? Is it going to impact me, but I’ve been reading youtubers for years now overseas, and I thought you know I could do this, but one of the biggest things was that I felt like.

I was too bold to do a YouTube blog. I was like. I should have thought about this when I was 22. I should have thought about this. One was 21 or something like that. But then I thought no you’re, never too old to do a YouTube. Blog you’re, never too old to frickin. Do anything so, at the end of the day I was like you know what i’ma do it anyway, girl i’ma do it anyway. I love beauty. I find beauty in everything.

I draw beauty from everything, so that’s what I decided to do even besides, before my youtube, blog was my blog and my brother was always about PT anyway. So for me, that’s probably why I decided to pick this particular social media platform. You know the next question is from Janelle from shear, and this body on Instagram didn’t have paint in your girl. Do you know it’s like a babe? Please talk about how you two all sources of inspiration for your blog, your blog working.

All that I often feel overwhelmed and when I have too much going on and I just wonder how you managed to do it all so well, listen girl. I don’t sleep, I don’t know. The only thing that I can honestly say is that I draw inspiration from everything around me. I draw inspiration from clothes from makeup from traveling from everything that’s around me and I find the time to do it. Why do I find the time to do it? Because I really love to do it, it’s one of my favorite things to do and honestly it’s therapeutic.

I know that see who, in his article on my blog mentioned, that doing YouTube is very therapeutic. For me: YouTube blog work, Instagram. Anything that is is is something that I draw a lot of inspiration from. I love to do it, so I don’t mind it’s not like a job for me, it’s not a job for me. It’s actually something I really enjoy doing it. I make time for it because I know how it makes me feel when I do it, I feel a lot happier.

I feel a lot more inspired. I really want to get on with it because it’s fun for me. I never feel like it’s a chore once I, if I ever get to that point, I’m going to be very worried because once I feel like it’s a troll chances, I’m not going to want to do anymore. So for now, honestly, it’s all I’ve ever wanted to do. I really enjoy it out of my doing okay and then I got asked by me, Russia, if I’m not mistaken what industry I’m you know, what do I do? Basically, I’m in the construction and engineering industry can you believe it with all this makeup? Basically, that’s all I’m going to say I mean the construction and engineering industry you choose to fill in the blanks.

The final question is also from in Russian and somebody else who asked me on YouTube as well. Would I ever do a house tour, so I can. I assume that you guys have seen bits and pieces of our home me and my sister what I ever to a house tour. Unfortunately, not the reason why I say that I mean you see them in the you see the house put some pieces of the house in the vlog. I understand that, but for me to actually sit and do a house tour we’re walking throughout my at the house.

I just feel like it’s a little bit of an invasion of privacy like showing you my furniture and where it’s from and well, but this that’s really not me. The only way you’re going to be able to see it is through put some pieces in the vlog. You might see in the kitchen Metz in the bedroom, but when I’m physically walking you through the house is not something that I think I’ll guarantee a home for me is a sanctuary and I’ll not be in my home, and I you know I can give you Sleep peaks here and there, but a full-on house tour, is something I don’t think I’ll ever really do, and I hope you guys understand that.

But yeah there is the loss of the questions from the questions and answers article. If you would like no more answers to burning questions, please let me know down below really don’t mind, we’ll do it for you. It is a thing I love in that. I will see you guys in the next article if you’re wondering what’s on my lips, it’s the Maybelline, it’s in the article of the vlog that I did the last article that I did this is the Maybelline super stay Inc.

I think the red one. I don’t know what what it’s called, but maybe I’ll put it here some way, but the red one. Okay, let me go now until the next article live, enlighten, love and I’ll, see you very soon.

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Growing Passive Income for Wealth: INVESTING in shares/stocks || SugarMamma.TV

So you can make more informed decisions when it comes to managing your money and actually see your financial wealth build and actually realize that financial security and independence is well within your reach.

When you make great decisions with your hard-earned money, all right today, guys I’m talking to you about passive income streams. There are a whole range of different passive income streams, some which are very conservative, some, which are quite aggressive. However, it’s important that you pick the right income stream for you and for your financial goals and for your risk appetite now the people who are really nervous when it comes to investing and don’t have much experience.

They may want to start off investing in a fairly conservative styles of passive income sources, and these are typically cash savings accounts term deposits, maybe even some government bonds or even corporate bonds and typically because they’re more conservative, their returns are a little bit like that. Typically, a passive income stream, that is the yield of these conservative types of investments, ranges between 2 up to 3.

7 percent per annum. But these types of conservative assets generally have no capital growth, they’re, predominantly income based, which means if, for example, you bought a bond for $ 100,000 and the yield will say 3 percent, you would be getting only $ 3,000 a year in passive income from that bond. There is no capital growth element to it whatsoever, but if that’s right for your risk profile, you don’t like taking risk and you’re uncomfortable with it.

That may be the right type of investment for you now, the more aggressive or assertive you could say of investments for building long-term wealth are things like residential property, commercial property, domestic shares or international shares, and these returns are typically, as history shows a lot higher, because The more risk you take, the more of a reward you should get so residential property on average yields between 3 point to up to three point: nine percent.

But when you take out all the expenses of running a property, it typically comes down to a yield of around about two to two-and-a-half per year with commercial property. The yield tends to be a little bit higher around five point, five percent and when it comes to investing in shares, depending on whether it shares a base, for example, Australian shares the yield tends to range between four point: seven percent up to five point: seven percent.

When you factor in franking credits now, there seems to be a lot of misconception when it comes to investing in shares and comparing it against conservative estimates such as fixed interest bonds. However, I want to make sure you guys are aware of the difference between these two different types of asset classes and the impact over the long run. So the best way for me to show this to you is by showing to you what has happened in history.

If I were to take a hundred thousand dollars and put it into a term deposit in 1979 and just took the passive income each year and spent it, I never reinvested the money or added any new money to that term. Deposit account by 2016 that hundred thousand dollars would still only be worth a hundred thousand dollars, but it actually would have eroded away because that hundred thousand dollars could not buy me.

What it can today is what it could have done in 1979 and I would still be earning a passive income of two thousand five hundred dollars per year. That’s it, however, if I put that 100 thousand dollars into a diversified share portfolio of Australian shares, again just taking that passive income through the dividend, yields and spending it, adding nothing to it and not reinvesting any of my dividends that share portfolio would now be worth One point one: two million dollars and the passive income that I’d be receiving from that one point: one two million dollar share portfolio would be worth over fifty one thousand dollars every year.

Now, I’m pretty sure you would rather be receiving a passive income stream at 51 thousand dollars a year versus two thousand five hundred dollars a year. So you’re probably wondering how is this possible? How is the same amount of money invested in two different asset classes with SIPP, not too dissimilar yields over the long run so incredibly different? Well, it comes down to the fact that shares are two-dimensional assets.

They not only do they produce income, they also produce growth and that income grows with the capital value with shares. When a company raises profits, they reinvest some of those profits back into the business for future, compounding growth and to expand them, prove the value of the business, and then they pay a dividend on that and that dividend grows every year as long as the company grows. Now a lot of people say well, fine can investing in shares is incredibly volatile and comes a lot of risk.

And, yes, you are correct, you do when you invest in shares. There is a lot of high to medium term volatility over the short term medium term. I want to show you this other chart. This will really change your perception of really how safe term deposits are. If we look at the yield on term deposits and compare them against shares and even commercial property, in fact, it’s actually the toh deposits, which are a lot more volatile over that 17 year period, so that perception of term deposits being safe.

And you can sleep well at night versus shares being risky and dangerous isn’t actually quite true. So what this boils down to you? If you’re trying to build up a passive income stream, you’ve really got to look at the underlying assets in your portfolio. You do not want to forego long-term growth for stability. You need to make sure that your passive income and your investment portfolio is sustainable.

Is going to provide you with that passive income. That’s going to grow over time and ensure that you remain financially independent. Do not fall into the trap of just going in investing purely for yield with no capital worth. This will come with a lot of regret, further down the track and if you’re going to build up an investment portfolio where you’re going to incorporate more of these growth style, investments such as international and Australian shares and even some property make sure you diversify.

You do not need to go all or nothing most. People have a diversified share portfolio where they may have some commercial property, some residential property. You know a mixture of Australian shares and maybe some international ETFs. It’s a really well diversified portfolio which smoothes out the overall volatility over the long run and, of course, make sure that you look at the yield but make sure that the yield is consistently growing over time.

This should be the foundations of what you look for in a quality investment. Now, as you’re reading all of my money Monday articles, I really hope that your site to get it be more interested and a bit more inquisitive and maybe even tempted to start building up a share portfolio. But please remember you do not need to stress about which shares to pick and where and how and what you can very easily a listed investment company that does all that work for you or even a managed funds.

It doesn’t all that work for you or even look at a diversified ETF. There are so many different investment options out there. You do not need to put the stress and pressure on your shoulders as to what stocks to pick when how and why this can be outsourced to a professional all right. Everyone, I really hope you’ve enjoyed this article – remember, invest the for the long while invest for long term, capital, growth and long term growing yields, that’s the key foundation to building healthy, strong, passive income streams ciao for now, if you haven’t already subscribed, please make sure you Do

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