Categories
Online Marketing

Payment Integration

This replaces the payment forms on a site with a much simpler experience on mobile devices. So let’s talk about paying for things on the web. This is a longer talk, so let me give you an idea of what’s coming up. First, we’ll talk about the user experience today and what could be better, we’ll look at the payment request, API twice.

First, to give you the big picture, then we’ll dive into the code. Finally, you’ll get the usual resources in lab. It’s no surprise, given the rise of mobile computing, that a majority of commercial traffic is coming from mobile devices, what is surprising is that 66 % of that mobile commerce is still happening on the web, even when people have native apps installed. Unfortunately, we also see a lot lower conversion rate on mobile web relative to desktop websites.

Mobile conversions are about one third of the desktop conversions. If you wonder why this is the answer is pretty simple. Checking out collecting payment from the user is still rather messy. People often give up while filling the checkout form some checkout forms have improved since the beginning of web Commerce. What hasn’t changed is you still have to manually input the same information credit card billing address and shipping address? Our first step to solving this problem is autofill, because autofill works on existing forms.

You don’t have to modify your site. Autofill just works to help users check out faster autofill alone increases conversion rates by 25 %. Autofill does a good job of identifying form fields, but it’s not perfect. If you want an even better experience, you can have the autocomplete attribute to your forms. In this example, we’ve annotated the credit card portion of a form using values such as CC name and CC.

Number autofill will know exactly where to place its information. If you want to learn more about autocomplete attributes search the web, using what WG autofill to find the specification, autofill gets rid of the manual nature of data entry and makes it much simpler for the user. The current checkout experience presents you with a form to fill out every time for users, though the ideal experience would be that, when it’s time to buy they just buy site should be able to focus on creating an amazing and engaging shopping experience without worrying about optimizing.

A long checkout form this is where the payment request API comes in, we’re going to look at it first from a user perspective and then look at the code. What if we could do away with the form using web payments when it’s time to pay the user? Just pays payment request is a simple JavaScript API that helps the browser collect payment information. Then it’s a simple one: tap checkout for the user and an easy way for a site to receive a payment.

With the payment request API, you can make the whole process much faster and simpler and since the browser is actually taking care of collecting payment information from the user, we go from end taps to one tap. Let’s take a quick look at the code flow here. First, the site initiates a payment request in this request. The website passes to the browser the parameters of the payment, for example, how much is being charged and the available forms of payment? Don’t worry about the details now we’ll come back in a few minutes and look at this in detail.

The browser then determines the intersection of payment methods from the site and what the user has. It then presents a selection UI where the user chooses their method of payment. You get the UI by calling show this displays a native UI over the browser within this UI, the user can change how to pay the delivery method and the delivery address. The payment method can be credit cards or one of the apps that’s installed on their device, such as Android pay and, finally, the user taps on pay.

Then the browser requests a response from the selected payment method. This might be an app on your device or going directly to a payment provider. The payment processor verifies the request by examining its details and then returns the response directly to the server and the website now has all the information it needs to process the payment. Is this safe? The API is more secure than forum based payments.

The new payments are based on modern cryptography. You don’t need to enter payment data that could be logged or observed at the point of entry. Autofill is safe from website access and is typically stored. An encrypted storage on the hard drive to prevent disclosure, even when the OS is compromised payment request, is not just a chrome only API. The API is currently under development in the w3c web payments working group.

The goal is to create a universal cross browser standard for any website to accept any form of payment so to review payment requests, eliminates manual and tedious entry by storing the user’s information securely in the browser. The browser passes, addresses and credit card details immediately and securely to the site, and since the browser is collecting payment information from the user, we go from end taps to one tap: you’ve seen how payment request works for the user.

Now, let’s go over the code in more detail. First, a quick review. The site initiates a payment request in this request. The website passes to the browser the parameters of the payment, including the price and the payment methods accepted. The browser determines the intersection of payment methods for the site and the user and presents a selection. Ui payment can be anything from a simple credit card payment to a payment application installed on the user’s device.

The browser requests a response from the selected payment method and returns the response directly to the merchant. There are multiple code samples for this on: Google, Chrome, github, dot, io. Let’s start writing some code. Step 1 is to tell payment requests. All the ways you can get paid. Step 2 is to define the details about the actual transaction cost items, currency, shipping options and so on.

Here’s an example of how you would define shipping options notice. The selected bit you can include this: if you have multiple options, the browser will tell you which one the user selects step 3 is to define what information you want. The API to collect. Take the three data structures you just created and pass them to the payment request. Constructor. You often do this when the user indicates they’re ready to pay, take the request and call it show method.

This returns a promise and opens the user interface. The UI shows the details of the purchase and collects payment information when the user approves the prom resolves with a payment response object. Next, you should check that the payment is valid. Send the information to your payment processor for processing the UI will show a spinner while the request takes place when a request comes back, call complete to close the UI.

The complete method tells the user agent that the user interaction is over. The payment response object contains everything needed to submit a payment for credit card payments. The response is standardized for non credit card payments such as Android pay. The response will be documented by the provider. There’s one loose end to tie up what happens if the user changes their shipping address or options.

This may change the total cost and in some cases, may change the shipping options. Payment requests can omit shipping address, change and shipping option change events. You should add event. Listeners for these and update the payment details. Accordingly, the sample code will show you how and that’s it. You can find a full set of resource links on this final slide. You may have noticed. I didn’t mention a lab, we’re just finishing it up at the time of filming, so check your lab notebook for a complete ecommerce example.


 

Categories
Online Marketing

Increase Your Amazon Sales With These Tips From 8 Figure Amazon Sellers #2

Have a successful Amazon business, real business, eight figures and we’ll always drop in content and we’re always showing you what we’re doing and we’re standing in that successful Amazon business right now.

Look at all these products! That’s right! We’re not on the beach we’re not in a fancy car we’re not in a rented home. We are in our place of business 20,000 square feet over 4,000 active Asians, hundreds of thousands of products 35 employees. This is what we do for a living. The real deal, the real deal, if you want to be a part of the real deal, smash that subscribe button turn on notifications, follow us on social media and be a part of it stay late, it’s Black Friday.

What that means to us is this year’s. Coming to a close there’s, a lot of opportunity to pull as much sales revenue as humanly possible out of these last couple of weeks for us when de Amazon sales, usually right around 18th to 20th right Amazon sales start dropping actually maybe early 20s, like 20th 21st. Basically, when people can’t buy something and it can be at their house for the holidays, that’s when Amazon sales stop dropping off.

So right around that early 20s, 20 20. First people stopped buying as much on Amazon, and then we see some of our slowest sales phase on Christmas. Specifically, New Year’s is pretty slow and the days in between it’s just not our best week. It’s probably our worst week all year, except for that week. Maybe in July, where everybody travels on vacation travel, yeah, yeah, yeah, that’s true yeah, but there are some ways to increase those sales and not only increase those sales.

But there are some things you should be looking at. Taking that time of slow sales, instead of refreshing, your sellers app 67 times to make sure you’re making money to plan for the future and that future is 2020 a brand new decade to crush it. That’s exciting, are you excited about 2020 yeah? I didn’t realize. There’s a brand new decade till you said it yeah like a whole new decade. That’s crazy! This decade was crazy.

Yeah and years. Yeah was 2010 yeah 2010. What were you doing in 2010? Oh, it was a good year. 2010 was 2010 according to Sebastian was a good year, just not for me just according to Sebastian. It was a good year for everybody else, just not for him, but 2019 was a phenomenal. 2020 is going to be even better, so yeah yeah 2020. It’s going to be a game-changing year for us, we’re continuing to innovate within our warehouse and within our production and within the realms of control.

We have, within the Amazon Marketplace, to kind of continue to grow, become and maintain. Our presence is one of the largest Amazon sellers in the country, which is it’s it’s a challenge: yeah, of course, the market, the environment, the products are constantly changing fluctuating and we want to stay ahead of the curve, whether it’s the way we source products or whether It’s the technologies that we’re bringing to help us be more efficient, mm-hmm, absolutely absolutely so.

Some things to keep in mind to grow your Amazon business in 2020. Now that the years coming to an end – or you know definitely building as many relationships as possible in 2019, especially in these last couple weeks, right before everybody is on vacation for the holidays, is creating as many accounts, if you’re, if you’re going the wholesale route, as Humanly possible, or even if you’re doing, the private label route talking to as many manufacturers as possible and even if you’re doing retail arbitrage building relationships with the managers of the stores that you’re doing retail arbitrage with right.

So you can get that backroom access that side door access right. You can get access to those pallets that they have an influx of or the returns or or the discounted products before they hit the shelves and with December 1st right around the corner. If you have not, I’m going to assume you had a profitable year, but if you have not spoken to a CPA, yet you need to in order to try to lower your tax bracket and and lower what you’re going to be paying for 2019.

Well. In April of 2020 for 2019, you know we’d like to meet with our CPA, at least quarterly, at minimum and same thing with you guys, if you have any last-minute purchases that you can make, if you’re planning to make a big purchase in 2020 December might be The time to make that purchase to lower your expenses, but I would first of course, speak to your CPA. If you don’t have one, you need one at the end of the day, cost a couple dollars couple shekels, but it could save you a couple.

Shekels yeah and then some yeah, like some things, we’re going to what are some purchases we’re going to close out before the end of the year. We just talked about some travel expenses from looking booking some trips for next year. The end of this year, we’re also going to be your house equipment. Yes, that’s a warehouse system, warehouse equipment. Also, some advertising, yes, it’ll – be going a little more aggressive spending some more money on advertising.

So we can write that off as well. Also, some other equipment like camera equipment and lighting equipment. Stuff like that so anywhere, you could spend additional money. It’s it’s definitely good for those 2019 taxes, but, like Sebastian said we’re not CPA. So talk to some talk to a professional right. Now we operate a 90 percent wholesale business, 10 % private label. The private label is growing Sebastian just created it’s actually sitting over here about three feet from us.

We got a full pallet of products that Sebastian created and I’m super excited about them. We’re currently building the listing as we speak, he was just on the phone with one of the team members who’s, helping us build this and and we’re excited about it, but something to consider right. We built this business Sebastian built this business on retail arbitrage, and I think something that a lot of you may not be capitalizing on is what we touched on a couple minutes ago and that’s building relationships with with store managers and and what that could look like Is like you have to sell yourself to them and make them know believe that you can bring them value all right.

It’s something that comes to mind is like explaining to them the time they can save by offering you those discount racks before they even have to load up the racks, because what that means is hey, they give you a call: hey, John, hey Stacey, whatever your name Is I got 50 products I’m about to put on the discount rack? Do you want to come pick them up? It saves them time. They don’t have to pay an employee to fill that discount rack just to have you come in with your arm and swipe it all into your grocery cart, and then they have to reload it again and refill it again.

And then you come the next day and swipe it all into the grocery car. So by you presenting this idea to them, it could actually save them time, which saves them money and save you time, which saves you money, so it works out for all parties. I mean right from the get-go. You want to try to build any relationships you can. That could be advantageous to your business early on in our a you know. For us, we also became close with some of the manager at the different stores and some of the employees there, and they would reach out to us like Eric said, and let us know when things were going on, sale or for palette of a product came in.

They would call us before they even put it on the floor. Knowing that, like Eric said, we could come load it up in our van and and just leave, and they would never have to even put it on the show floor, and we also, of course took care them. You know, throw throw them some holiday money. You know just just really take care of them, and so it was advantageous for both parties, us and them yeah, really any relationship you’re building.

You need to look what value you could bring to that relationship if you’re, just looking for what you can take from the relationship that relationships not going to work Sebastian talks about all the time. It’s like a girlfriend boyfriend relationship or any significant other relationship. It’s a take give take given the gain relationship you can’t just take, take, take and expect the other person to reciprocate.

It just doesn’t work like that, and business relationships are the same exact way, so you need to give in order to receive and it’s revolutionary it’s. It’s it’s. How we’ve built the relationships we’ve built right, yeah yeah, I mean listen. We’ve had a lot of help from some of our our suppliers. You know billion-dollar companies why? Why do they want to team up with us? Well, they want to team up with us.

A because they know that the way that we handle our business is with integrity and B, because it’s a take give relationship where we’re always trying to help them grow and any opportunities that we see come to the marketplace. We bring it to them and bring up ideas to them about moving certain private label products that they may carry, or just inventory that they might have that stale. So it’s not always about what we can gain from them.

It’s also about. How can we help them to grow yeah? We continue to build relationships. It’s still the foundation of our business Sebastian just smashed a catalog on my desk from a a new distributor that I plan on starting to place an order with this week. So I’m excited about that. It’s one of my favorite things to do is place new orders with new companies, but with placing new orders with new companies comes a lot of sometimes a lot of issues, especially with some of the companies we worked with.

Like I forgot, it was like the small little toys, but they came like K packed with six different kinds. You know – and you know so, there’s issues and the first time you place that order. Sometimes we like to be a little less aggressive. So if there are issues with the products coming in, we didn’t go, spend $ 50,000 on a first order rule. Maybe you only spend $ 5,000? So if we have to eat some of those issues because we’re we don’t want to call them and be on the phone with them complaining for 20 minutes about the mischiefs or the the mishaps, because that’s not good for a relationship, we don’t invest a huge amount Of money in that first order, so it doesn’t tarnish the relationship if something goes wrong with it right and with any new new supply.

You may pick up, please be conservative at first, just because the character said kind of just. To reiterate, you don’t know the quality of the product, you don’t know the quality of the company, you don’t know how they’re going to handle your delivery. I mean remember there was that one company we were dealing with and they had the Sun on the products. Yeah, a couple of their products had like just a heavy layers, warehouse yeah, and so you, you don’t know you know when you’re first ordered with a company.

You really don’t know how they handle their products, and so you want to be conservative on the first. Second order, and then from there you know you, you start growing, that hmm absolutely absolutely so. What are we doing in these next couple weeks to kind of wrap up the year for the Amazon business? Well, we’re kind of looking at our numbers we’re going to sit down like we always do and kind of look over the year.

Look over the data and see areas where we can improve and then we’re going to pass that information on to our managers pass that information on in meetings with our buyers, with our warehouse with our developers and really set the goals in the agenda for next year. You know last two weeks of December is really about Synagogue goals for next year, where do we envision ourselves being and how we going to get there kind of building the roadmap yeah? Absolutely it’s exciting time and and something one of my favorite things that we do at the end of the year is we review all our distributors and – and sometimes this is one of the most challenging things I think for for us to do sometimes is let go Of a distributor that for years produced us ton of revenue, ton of profits, but now their product costs just aren’t cutting it for us anymore.

So it’s it’s important to know as a business when that retail store you’re going to the prices just aren’t competitive anymore or when that man facture you’re dealing with for your private label product the prices just aren’t competitive or when that wholesale or distributor their prices. Just are too high and you need to let them go it’s important. It really separates the winners from the losers when you can make that conscious decision like I need to find a new company to do work with and even on a more micro level to just a since we’ve had a since that we were selling truckloads of truckloads Of and because the climate of the Amazon environment is always changing, we’ve had to let go and it was hard, but every time we let go, it gives us opportunity to find another one and we do and we do and so will you so just because a Aysen that was once profitable, maybe right now isn’t doesn’t mean you need to hold on for dear life, hoping that we’ll get better again.

Sometimes you need to let go and look for a new investment, a new Aysen, to really take over that space of where that last one was yeah. We have them speaking at good asons. We have some killer asons right now. In November man we got. I was just looking: we have so many scenes, bringing us three thousand over three thousand dollars a month in profits and their seasonal yep all right. So these are products that the rest of the year would bring us little any profits if any, it would just build up storage fees if we sent it to Amazon, but because it’s tis the season we’re crushing it pulling in $ 3,000 in gross profits a month From these products yep and we have over 4,000 activations, you know – and you know it fluctuates, but I always say building that healthy portfolio, that healthy online account that healthy business – and this is how you do it.

You have those high profit items that might move a little slower. You’ll have high profit items that move high-volume, then you’ll have low profit, low volume and everything in between and that’s what builds a healthy business where year-over-year we continue to grow this year is, but by far our most profitable year and last year was a most profitable Year today, as well so – and it’s like that, every single year, as we continue to redevelop – and I think part of that goes into looking at the year kind of looking back, seeing the things criticizing ourselves seeing where we could improve and then building the roadmap.

For next year, yeah yeah, so based on that trend, 2020 is going to be killer, killer killer, no seriously where we have some cutting edge stuff for 2020. You know I went to. I went to Costco the other day huh for our Thanksgiving party to get some pumpkin pie – scamming yeah I wanted to I wanted to, but they got the bill deals on everything over there. Well, we used to do a lot of purchasing from Costco 20 years ago and uh, and it’s just every time I go there.

It takes me back just special and I would go there for six seven hours a day and just scam products, and you remember that transition right where it was like where he went from doing it five days a week to four three even one day a week Was challenging because the wholesale part took over call and people always ask us like? When do you know it? Just kind of happens, you’ll know because it happens, because you have a wholesale, a cow or multiple wholesale accounts that are taking up so much of your time that you don’t have any more time for all right, yeah and then – and it’s just like even at the End there we were still going once a month yeah we were placing monthly orders from our from our retail stores.

We were doing business with to supplement some of the income that in the revenue, so we could continue to grow. So it’s like it didn’t. It took. Probably a year and a half before we completely cut off retail arbitrage and we came, you know 90 % wholesale business mm-hmm so so get it where you can get it get it. What you know if you’re selling books right now and books, are your bread and butter and you’re trying to switch to retail arbitrage, don’t stop selling books, keep selling books? That’s your bread and butter if you’re doing retail arbitrage and want to switch to wholesale.

Don’t stop going to stores and buying stuff? That’s your bread and butter keep going doing retail arbitrage if you’re doing a wholesale want to do private label, don’t stop doing wholesale, get a few private label products and do both do all four yep can’t hurt. So any last words to wrap it up better yeah, it’s hustle o’clock, everyday hustle o’clock. You know wake up. I think the best way to operate for me personally is I just wake up ready to tackle the day.

It’s some days, I’m not ready to tackle the day, but I just reflect for a couple minutes on all the beautiful things half of my life and it makes coming to work it makes meeting with new people. It makes just being a presence in life with family friends, business relationships. It just makes all that that much easier, so really at the end of the day. It’s about my perception on life and and I change my perception and I changed my life.

What about you Sebastian? My last words are evaluate your business mmm, build a plan and get ready to conquer the next decade. Mmm next decade, Wow tis the season to seize it, stay late. They let everybody


Websites help sell stuff! Do you have one?