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Online Marketing

Drop Servicing Business: 7 Best Niches For Beginners To Make Money In 2020

So in this article I’m going to be talking about the top seven best niches to get into if you’re starting a drop servicing business in 2020, hey what’s up, it’s Shawn Anthony and if you want to learn how to level up your business, your skills and your Income make sure you go down below right now, hit that subscribe button and I’m going to be posting articles just like this, every Tuesday and Thursday every week.

So in this article I’m going to be talking about the top seven best niches, in my opinion, for 2020 and beyond, if you’re starting a drop servicing business now all of these services, they are easy to find fulfillment providers for us so that you’re not doing all The work yourself they are high ROI. They get a high return on investment for clients, because of the way that these services are structured and they also have three keys in common right in these creeks these three keys.

Then it doesn’t matter what service or what niche that you pick to deliver. You want to make sure that they have these three keys number one is it’s directly tied to the growth or the revenue or money-making ability of the client or of the business owner? Right now, why do we want this? Well, if you, if you have a service that can help a business owner, make more money or grow their business, that’s what every business owner wants.

So if you have a service that can help them do that, then it’s a no-brainer for them right number: two is recurring revenue. So if you have a service now that clients pay you over and over and over for because they need that service over and over and over then you are. Your life is going to be so much easier because you don’t have to get new clients every single month right. We have clients that have been with us for nearly two years now and who are paying us four figures per month for the same service because they need it over and over and over again.

So you want to make sure that you pick a service that has a recurring revenue. Opportunity number three is product. Aiza Bowl, I know that’s a mouthful, but what does that mean? It basically means that you have a service where every client that you onboard gets the same core service right. You don’t want to be offering twenty different services for all this custom work where we’re flying it comes on, get something completely different than client being clients see right, so you want to have a product.

I service, where every client that you bring on, gets basically the same course service in the same system that you offered to all your other clients, okay, so those are three things and we’re going to jump in right now to these seven and best niches, these best Services to deliver if you’re starting a drop servicing business in 2020. So let’s hop right in already so we’re in my Google Doc, my computer here and I’m going to walk you through the seven best drop servicing niches for 2020.

If you’re just getting started in this business right now, if you need help with ideas, if you don’t want to pick anything on this list – and you want more ideas – go to Klutch co. This is a it’s kind of like a marketplace for different types of agencies and different types of services – digital services right. So if you’re going to clutch that Co, you can see here on the right hand, side you can you can click down the services and solutions.

You can see different categories of services, you can click into these and you can. You can do some research right if you want to see what types of services and how much people are charging there’s $ 100,000. I’r not saying you’re going to charge that, but you can. You can do competitor research and you can look at what people are paying for and buying and what they’re charging for it right. So there’s a great place to do to get ideas.

Do some research on competitors and see how to position your drop servicing business? Your drop servicing agency when you’re getting started okay, so that’s clutch scope. Now, let’s jump back into here and let’s get right into it. Now all these niches they’re not in any particular order. These are just seven, pretty solid niches that fit all these three keys here. That I would recommend – or I would get into if I was starting from scratch – okay, so let’s jump into it right now, number one is Facebook advertising, so purchasing ads on Facebook to generate leads customers and brand awareness.

Now, if you’re here reading this article, you probably know what Facebook advertising is right, you’re targeting the unpaid things on like interest and demographics and job titles and income level. Your target on things like that to generate leads customers and brand awareness for business owners. Right now beat top local comm. I’r going to show you examples of each of these be top logo comm. I no the founder of this Nick Robbins he’s a friend of mine and they focused the reason I like their Facebook advertising agency is because they focus on a specific vertical or industry.

So you can see here they focus on pain, management and stem-cell therapy. Doctors and Clinics right, so what that does is it strengthens your message. It makes it easier to get clients, because your focus on that specific vertical and that industry right and they also developed a system – a predictable system, specifically for pain, doctors right Facebook, advertising system for pain, doctors. This is going to help you get clients a lot easier when you’re tailored specifically to a certain vertical or industry, because you’re going to be able to speak their language and you’re going to have a system tailored to them.

Okay, so that’s why I like be top local. They do multi millions in revenue every single year with just one service, a Facebook advertising service and a system, and I highly recommend, if you’re, going to create any one of these services. Actually, you focus on a vertical or industry to make your life a lot easier and more profitable. Okay. So that’s number one: Facebook advertising number two: Google PPC, Google pay-per-click.

This is a little different than Facebook you’re, not targeting based on interest levels you’re targeting more by bidding on keywords. So, instead of targeting a certain interest you’re targeting on things like stem cell therapy, Seattle stem cell therapy Florida when people type these these words into the Google search engine they’re going to come on to your clients, websites right. So this is bidding on keywords in Google to generate leads customers and brand awareness.

Now this is a website that I found a service that I found called kudu IO and they do Google PPC and they have product sized offerings packages for different levels or different ad spend right. So I can go here. Let me go back to their homepage. Real quick: this is what a Google PPC ad. If you don’t know what that is, that’s what this is, if you type in roofers or roofers in Seattle, or something like that, it shows up right here, an ad like that.

So that’s! So that’s what you’d be offering as a service is to help business owners get more leads and customers by setting up these little ads here right go to pricing, you can see they’re different packages. They have three different packages for different ad spins right up to five thousand up to ten thousand, so you can offer this as a service for a specific, vertical or industry and offer from packages here that are productized by limiting the ad spend budget here right.

So there’s so many different ways you can package this up this stuff up and I’m going to create more articles on down on productizing things, but this is just a article to give you an idea of the seven best niches and services to offer right. So this is Google PPC here. Number three is LinkedIn marketing and LinkedIn lead generation. So this is what my agency growth response is based on, which is connecting and using direct outreach and content to generate leads clients and brand awareness.

Now, when we first started, we modeled after this company here lead cookie calm and our service is pretty similar to this. We, you can see their process right here. We optimized our clients profiles, we send outbound connection requests, we send a drip messaging sequence to anyone who accepts that and our goal is to help our clients generate more leads and more sales appointments and more phone calls with whoever their target audience is whoever their ideal Client is okay, so we help them do that through LinkedIn, connecting and sending messages and growing their network and posting content.

Okay, so you can see here, you can do some research, what they offer their pricing, let’s see so a thousand dollars or 950 a month and here’s the deliverables. We have a very similar service to this. We have two different packages as well. You can see what’s being offered here, okay, so this is LinkedIn marketing, LinkedIn, lead generation, number four SEO search engine, optimization pretty much. Everyone knows what SEO is right, but it’s optimized.

If you don’t know what this is its optimizing person’s website and their keywords or their social media profiles to drive organic traffic leads and customers to their business right now again, you’re going to see the key for a lot of these things is focusing on a vertical. So you can see ranking see, oh here they have an SEO service, an SEO agency. They focus specifically on personal injury law firms right so they’re, not just saying I offer SEO to every single industry out there.

They focus specifically on personal injury law firms and I think they do around five million a year in revenue because they’re so focused on a specific, specific, vertical and industry. So that’s the power of really focusing in on a vertical is your message? Is stronger you’ll? Make more money or more profitable, because you’re focused on creating your entire business around a certain industry and speaking directly to them and helping them right in creating a them around that? Okay.

So this is rankings not IO again the juice SEO for law firms in the personal injury space and they do multi millions a year in revenue, because that number, five social media management, creating scheduling, analyzing and managing content across multiple and various social media platforms to drive Brand awareness, traffic leads and customers. This is social, vantage comm and you can see the different packages that they offer here, the only difference or the only change.

I guess I would do for him for them and I don’t know what their revenue levels are or whatever is you see how they’re they’re pretty generic right? It’s the seamless social media hire for small businesses and teams, I might say, maybe social, media management for restaurants, social media management for software companies, social media management, for I don’t know home home-based businesses, our home contractors, or something like that right.

So you want to tailor it to a vertical and your your message is going to be so much stronger and you’re going to have better case studies because it’s going to be all from a specific industry. But you can see here: they’re different packages, they’re different deliverables, they’re posting to platforms like Facebook and Twitter and curating content and creating some content and growing the different social media profiles by posting content on them consistently.

Okay, so there’s a highly valuable, highly profitable service, because you can outsource it for pretty cheap, but it’s very valuable to a lot of small business owners because they want help managing their social media. They don’t know how to create content. They don’t know how to post content. They don’t know how, how and when to do it right. So if you can help them with this you’re going to help them get more leads and brand awareness for their business and they’re happy to pay for this okay.

So that’s social media management number six Instagram advertising Instagram marketing, so this is using paid advertising or organic growth strategies to grow, someone’s Instagram presence and their profile to generate more brand awareness. Traffic leads and customers. Okay. So this is an example. Here am fluence calm. You can see they’re different packages here, 129 dollars all the way up to three hundred dollars a month.

They help you get more organic followers. They help you to engage with your audience right. It’s a cert, it’s a done-for-you type of service where they help you to grow. Your Instagram grow your business on the platform. Okay, so that’s instagram, marketing, instagram growth. I guess instagram advertising is very similar to facebook. Advertising you’re. Just posting your your purchasing ads, based on things like interests on instagram, to generate more leads and customers and you’re paying for that as a service right.

So that’s the difference between an instagram advertising and instagram marketing. If I kind of like be organic types of things to start with, because it’s more profitable and I can still get them an amazing result right. So that’s up to you what you want to pick it’s easy to find white label providers to do either of these things here. Okay. Lastly, content creation and content marketing in the last few years, like creating content and content marketing has blown up because it’s it’s proven hugely valuable.

It takes some time to get traction with it, but it’s so important that you have a content strategy in place for basically for any business and any personal brand. It’s so important to have a content strategy in place. So this consecration and content marketing is creating a marketing content to attract and convert leads and customers and brand awareness for businesses, and this is an example here audience ups.

Com. They do done-for-you email list content and also lead magnet and blog article content right. So their message: better content, better customers, they grow your audience, your email lists and customer base with done for your content right, so there’s an amazingly, profitable and also amazingly valuable service for any business, any personal brand, any individual who’s trying who has a business and wants To make more money online content is such a key part of that okay, so you can see they’re different packages here, standard lights and light plus, and you can see what they offer here – lead magnets research and planning draft you’re drafting their articles new articles.

Every two weeks they edit it they get your your images for it, content upgrades email, newsletters, 10 sócio posts, so they handle a lot of your content. They do a lot of the heavy lifting for you through an all-in-one service here. Okay, again, you can outsource this. A lot of you are probably looking at this like. I have no idea how to outsource this. Well, there’s a lot of white label providers that will do this as a service for you and you just collect the difference from whatever you charge, the client for okay.

So that’s that’s! The goal of drop servicing is to find services that you can outsource so that you don’t have to spend all of your time and energy doing and learning how to do the service yourself. You all you have to do is start the business up. You get a client, you outsource the work to people who are specialists and highly skilled and delivering any of these niches or these services, and you just focus on managing the client, getting more clients and growing the business right.

So I hope this is helpful again. I just went over the seven different niches. Let me go over them. One more time here: number one: Facebook, advertising number two: Google PPC, Google, pay-per-click number three LinkedIn marketing or LinkedIn lead generation. Number four is SEO number five is social media management? Number six is Instagram advertising or marketing, or growth services and number seven content creation content marketing.

These are the seven best niches, in my opinion, for 2020 and eon. If you want to start a drop servicing business from scratch – and you want have the best possible chance at success in getting clients easily and growing your profits and growing your business okay, so I hope this was. How will for you guys, remember these seven niches, go back and read it again if you need to make sure that you’re abiding by these three keys here, if you’re not going to pick any one of these services and if you need inspiration and ideas and help Go to pledge code to do some research on ideas and other digital services being offered by other agencies in the niches that you want to get into okay.

So again, I hope this was helpful if you guys, like this, make sure you like down below and hit that subscribe button. So you see more articles just like this and if you have any questions, leave me a comment. I’r going to answer every single comment and if you have a question about anything in this article or what you want to see next comment below and let me know but anyway, I hope this is helpful for you guys and I’m going to see you in the Next, article take care


 

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Online Marketing

😱Facebook Ads Demographic Targeting Going Away! #1 Facebook Ads Targeting Technique You MUST Use…

Just some housekeeping, I just want to kind of get this out of the way, as you guys can see here on my screen. I am wrapping up. I’m working on a Facebook Ads live train for you guys I’m going to be doing next Wednesday, So Wednesday July 18th, at 12 p.M. Eastern time, 9 a.M. Pacific time So mark that down on you guys, calendars also I’ll, add a link down below in the description As well as in the comments that you guys can go through and register for that, because I share a lot of my blog different Facebook ad strategies, but I think it’ll be beneficial To break down some of the things that I do like the exact strides.

I use and also be able to do it live, So you guys can ask me questions and I can kind of give you feedback and answers and let you guys kind of know what I’m Doing on the daily basis. So if you guys want to attend that, There’s a link down below to register for that training in the description as well as in the comments and if you guys are reading This after July 18th, which I’m sure a lot of you guys are because that’s in About a week and a half I’ll add the link to the replay to that training, So you guys can go through read that and still take advantage of every now, let’s dive into this guys.

So this is the this image right here, where I’ve got this pulled up this little segment. That is part of that live training, and You look at like the red ocean versus the blue ocean, And this is really like what I want to break down. Explain you guys when it comes to Facebook Ads Targeting so when you’re going through and you’re targeting with Facebook’s interests, so you’re targeting homeowners Are you’re targeting real estate agents or you’re targeting like weight loss or people interested in fitness? That’s a red ocean guys Like there are so many people that go in like Facebook’s made it super easy to go through, Create an ads campaign, and then you know you go and choose your targeting.

You choose the age group. You choose all that stuff, But with it being so easy you’re literally in a red ocean Just competing with everyone, It’s out there, Okay, so the strides I want to show you guys in today’s article is Taking over to the blue ocean right like this. Is I don’t even ever use Facebook ads interest targeting or any of those little demographics? Anything like that in my ads and when I tell people that even like advanced Facebook, marketers are like what like? What do you even do Like? How is that possible? You don’t use interest targeting Okay Now there there’s something: that’s called Look-alike audiences and if you guys have heard of look like audiences, this is going to be a very different article.

It’s going to be a lot more unique than you probably have even heard or thought before. So just keep that in mind, But this is going to take you from that red ocean of competing with literally every other person out there. That’s advertising on Facebook To this blue ocean now also guys is a special favor to you guys. I was talking with my brother. He readed my blog too, and he kind of like started.

Business He’s got his Facebook guys in the last stuff, And he says sometimes I go way too fast to explain things So I’ll try to go a little bit slower I’ll, try to go through break down everything step by step and photos. You guys are like hey. You like that fast pace just put on like one and a half speed All right. So, let’s jump over to the Facebook Ads manager, because this is really key when we’re going through and setting up our Facebook ads and actually first really quick.

This is another slide I forgot about in the presentation. This is the exact strategy of how I went through, and this is two years ago So June of 2016. I made less than $ 1500 that month for my business and then you can see I start implementing the strategy in August. So, two months later, Okay, So August, I did if you can see the right there, It’s probably a little small, It’s a little over $ 8,000 Okay, so that was the first month.

So I went from 1500. So in essence, I almost call that zero, because I was obviously with ad spend all that stuff You’re, not really making any money. And then I went up to $ 8,000 and then, from August of 2016 to October of 2016 October 2016. I went and did over $ 25,000 in revenue for the month. Okay, So guys. This is a way that you can go through and grow your business extremely fast and once again, If you guys want to jump on this live training or if you’re reading the the kind of like this later after July 18th click down below I’ll have the registration Link to go regi for that live training or for the replay, whatever you want to go through and read, so You guys can see Some of these strategies broken down in a lot more detail, then I’m even ever covered on my youtube blog Okay.

So, let’s just jump over here to Facebook, Okay, now in Facebook, what we’re going to do is come over here to the ads manager. Okay, Now a look like audience: Let’s just break this down right, Let’s jump! Actually, I’ve cut it another good slide, So Facebook, anyone that is your existing customer. So I’ve got like Jim right here, Jim from the office right, So Jim he’s going to go through and buy something from your business Right or maybe you haven’t your like brand new business, And so you haven’t sold anything but he’s a lead or some of the Shown interest in your business, Okay, now, Facebook, the cool thing is, is they literally know so much information about Jim Okay? So they know that, like he’s a male the age like if he’s married or not, if he’s college educated, I know how much money he’s making.

He knows they know pretty much for the most part, What products he’s bought online, because a lot of companies they’ll use the Facebook pixel okay to track whether people have become leads if they purchased something and so based on what ads people are clicking on and Based On what products they’re purchasing Facebook’s got a pretty good overall idea of what’s happening Kay, They know like okay, he likes basketball, He reades the office right, So they know all this information, and so now what we do is we take Jim, okay or our existing customers Or clients or leads, or Even people that, like maybe you don’t, have customers yet cuz, you’re brand new or maybe don’t have lee Juck’s you’re brand new, but people, maybe that, like your Facebook, page or people, even that have gone through and readed a article that you’ve Posted on your Facebook page kay, that’s like an audience of people and then what Facebook does is what we call a 1 % look-alike audience.

So they’re going to go, find 2 million people, or sometimes even more, that looked just like Jim Okay, so but whether they’re male like it’s not going to necessarily be only males or only females or whatever. Although you can go through and target whether it’s males or females but they’re going to find out, Okay, what’s his average, You know salary which it’s crazy, But they actually have a lot of data on how much money you most likely make okay And they know like What the products you purchase, what you like, what your behaviors are online.

What links you click on what you don’t Click on. They know all this information, So Facebook they go and they create this look like audience of people that are very, very Similar to Jim. Okay. So then, what they’re going to do? Is you go take this ad? You show it to this look-alike audience. Okay And then your ads become even more Profitable because you’re able to go through and scale things that much more so if before you were going through and showing your ads just to your existing clients or your existing leads or existing database and you’re spending, maybe like.

Let’s say five dollars a day With this, because you have now an audience of two million plus people you’re able to go through and scale it up to $ 75, a day or $ 100 a day or two hundred five hundred or even a thousand dollars per Day and So you’re able to go through and make a lot more money. Okay, so hopefully that kind of like break broke that down and that kind of like makes some sense. But let’s jump in Back over here to the Facebook Ads manager and show you guys exactly How this actually happens case.

So we’re going to do is come over here to the search bar And we’re going to type in audiences. You can see it’s already popped up right there, But if it’s not showing up right here, we’re just going to type in audiences, Okay, cuz. First, what we need to do before we create a look-alike audience is we need a create, an audience Right that we’re going to say, Hey. We want to create a look like audience that looks like these people.

So Before we go through create the look like audience. We need to go through and say: hey, Jim is our ideal. Customer ideal lead our ideal client and we want you to create two million people: 3 million 4 million. Whatever The number is a people just like Jim okay, So basically you’re going to go through. You were just going to create an audience, will just say: custom audience right here: Okay and then you can go through and like customer file, You can upload their emails or their phone numbers.

You can say website traffic. So if you’ve got a blog, if you’ve got a website, a landing page, whatever You’ve got you can go through and throw the Facebook pixel on This exact website and I’ll link out to my tutorial on how to get that Facebook pixel installed Because it walks you through step by step and then you’ve got even engagement. Like let’s say you don’t have any clients, any customers whatsoever, No leads or anything and you’re just starting out brand new, you say Hey.

I want to just target people who have readed a article that I posted on my Facebook page. So let’s just say that, for example, it’s just say a article And then we could come in here and we say we want to target anyone who is viewed at least read 25 % of my article okay, because sometimes like three seconds of your article. It’s someone just scrolling through in the article autoplays and so they’re, not really reading it 10 seconds, Depending on how long your article is.

That can actually be a really good option if it’s only a minute long, they read 10 seconds Of the 60 seconds. That’s a pretty good percentage of the article, but I typically like to do 25 or even 50 % To get a bigger audience That then we can go through and create a look like audience after ok He’s like, if you think about it. If we just give Facebook one data point, so basically we say hey only Jim.

I want you to create. It looked like audience of people that only look like Jim There’s, not really a lot of information to go off of right, like it’s just that one person, whereas if you have 30 people Okay, They find these averages of what those people like their ages, their Income, Their interests all that stuff and they’re able to get you a lot better data, and then, if you have a hundred people or a thousand or the more people That easier, it is to go through and get this data put together and have this Hotter audience that You’re able to go through and mark it with your Facebook Ads.

So with that said, I like to do kind of like a 25 percent or 50 percent, So I’ll just do 25 percent here And then we choose the the article right here actually up here. Sorry guys choose the article So we’re on to choose the Facebook page So we’ll come down here. All I think you’ve got my main Facebook page on here. So we’ll choose this and then you kind of look at the articles right. So you can see the three second article views So like if we’ve gotten these different people, we’ve got.

You know. Eight thousand people have readed this article, so this is probably one that I probably want to go through and create a custom audience often because there’s going to be a lot of data points like if there’s 8,000 8200 article views, there are three seconds We’re probably going To have you know four or five thousand people that have readed 25 % of this article? Okay, so we’re just going to go like this.

We’re going to choose that we’re going to hit, confirm, Okay and then we’re just going to give it a name. We’ll say 25 % article view and then I would usually do the name of Video, like whatever you want to call it. That’s kind of like what I like to do And then the nice thing is, you can do like hey everyone. Let’s read it in the last 365 days or if you want it like more recent, like hotter market, you could say hey in the last seven days last 30 days last two days, even so, if this one I’m just going to actually Do last 30 days, because If somebody’s read this article in the last 30 days, they probably at least remember it somewhat right, probably seven days or even 24 hours, 48 hours is even more ideal, but they probably at least remember Like at least readed it, whereas like if it’s too long ago, If it was like 200 days ago, six months or whatever They’re, probably not even going to remember you the article or anything else, I’m going to create this audience and Now what we do is Facebook is going to go and they’re going to populate this, and it’s Going to take a second or whatever, but we could say, hey, create an ad using this audience or Expand your audience.

Okay, so we’re going to click on, expand your audience, And this is how we can create a look-alike audience right here. So the source is the audience of everyone. That’s viewed the article At least 25 %. Can I think that is actually a short article is like 30 seconds long, so Really didn’t have to read a lot. Just probably like 10 seconds 10 seconds Actually probably would have been a better audience to go with, and then we could say hey.

I only want to target people in the United States and typically, what I like to do when I’m starting out is just do a 1 % look like audience. Okay, Now you can scale up to 2 %. You can see that number went to 4.3 million. The 3 % to 4 %, but the the larger the audience, the less accurate the data, and Typically with a 1 % look like audience of you, know: 2.2 million people. You can have your ads running for a fairly long time to that audience, even spending like $ 100 a day and And you’re still totally good, like that’s a pretty good size, audience.

Okay! So now we’re just going to go through and click create audience right here And so it’s going to go through populate the audience You can see up here kind of in the background It says fewer than so. This is the audience We just create the custom audience. So 25 percent of article view There’s a fewer than a thousand, but it’s still populating Okay. So it’s going to take a little bit of time. It could take a couple hours.

It can take as long as 24 hours to go through and populate this audience and then, but you don’t have to wait To go through and create a look-alike audience. Okay, So that’s one thing to really keep in mind. Then you can see this audience right. Here is updating, They look like audience, but it told us is going to be about 2.2 million people once it’s finalized and once that audience is completely updated.

So We really don’t have to wait to go through and create our Facebook ad campaign. We can jump in and start creating an actual campaign, So I want to show you guys exactly how I do this, how I don’t use any Facebook Ads interest targeting or any of that And I’ll actually set up a campaign right here with you guys. So we’ve got this custom audience right here. Okay, that we created we’ve got to look like audience and, if you don’t, if you’ve already got an audience that you want to create a look like audience off of, you can just come here and Click on this.

So check that you just hit actions and you say, create a look like okay, so that’s another way to go through and do that if you’re like well, I’ve already got an audience and I don’t really know how to do that, because it’s not taking me to Do the same flow? That’s another way you can go through and do that? Okay. So now what we’re going to do is we’re going to come back up here to this little hamburger menu? Okay, we’re going to go back to the ads manager to go through and create a Facebook Ads campaign.

Okay, so we’re just going to click on this green button. Right here create a campaign, makes it super simple And then for this one. I’ve got all these articles guys on like which objective to use, but this is not necessarily on that’s Training, so I’m not really going to dive in all that I’ll add another article to Kind of like what marketing objective you really want to choose. But let’s say for this: one We want to generate leads, So we’re going to go with conversions here.

Okay, so we’ll just click on conversions and then we give it a name. Okay, so we’ll say, conversions and we’ll say it’s a demo campaign, because it is obviously and now we’ll hit continue, and Then you can name your ad set for this one, I’m not really going to worry about it and then through the website. Okay, look like! Ideally, you need to go through and install your Facebook pixel, like I said I added a article to that up in like the little the top corner, so you guys can go through and check that out, But we’ll go through and we’ll choose The lead conversion right.

There takes we want to go through and generate leads, then we come down here to this Targeting, and this is typically where most people will go in here and they’ll type in homeowners, right, Where it’s like 98 million people that are homeowners and and the homeowners association. So a lot of these interests and demographics and all this stuff is what Facebook is taking away and that’s why so many people are completely freaking out because they’re like well, It’s not going to work for a real estate anymore.

It’s not going to work for this anymore, or that anymore, like It still is guys, can actually work way better. Once you kind of learn and nail down this solution that I’m showing you guys right here because, Like I showed you guys a little bit earlier, You’re not competing with everyone in that red ocean, Okay! So now all we got to do. Is we come here to the custom audiences because remember we create that custom audience? Then we created that look-alike audience from the custom audience right.

So we had. You know all those people like what we call Jim right and then create that look like audience, some people that look like Jim or very similar to him, and we feel like right here and then you can see right here. The look-alike 1 % us ok, 25 % article view and then name it article. Okay, you can see the size, It says fewer than a thousand people, That’s just because it’s still pre-populating.

So you don’t need to worry about that. So we click on that. And then it’s going to say, potential reach unavailable this, that’s just because we just created it. So Don’t worry, Don’t freak out like I do this all the time guys and it You know, pre populate and once it’s populated, it’ll update and Facebook will just automatically everything together. Okay, So now we come down here and honestly, I don’t really even touch the age or even the gender, Because Facebook’s already identified these people that look like this ideal custom audience.

Okay, so Another way to look at this guys – Let’s say we’re not doing article views but, let’s say like you’re a real estate agent, because I know I’ve got a lot of real estate agents that read this blog as well. What you would want to do is go and have past clients or pass leads of people that you’ve worked with and Get as big of a audience as possible, Whether that’s a hundred people, a thousand people, five thousand people – maybe you go and collectively get leads of Past clients of People, everyone in your office or your real estate team or whatever just to get this ideal Demographic and then upload it just like we showed you guys with the custom audience and then create a look like audience off of those People.

Okay. So that’s really like an ideal way to go through And set this up, especially like. Let’s say you Kind of like hit the high end homes market right up, people that buy in one or two or three million dollar homes. That’s a really good way to go through And give facebook this audience and this data of people they can create a look like audience off of that You’re going to have similar incomes, similar behavior, similar, like interests of buying those expensive homes.

Okay, so that’s just like one thing: I wanted to kind of share there So languages. I don’t touch anything detailed targeting guys. I really don’t even touch any of this Okay and then this is one where I always unchecked. I just have seen it works better and, like I’m tested a lot, So I would just highly recommend that and then coming down here as far as placements go You guys know if you guys been reading this blog, I like to come down to edit placements and I’d like to just target the Facebook news feeds and Then even if you’re, really what wanted to branch out and target more people, you can even do the Instagram news feeds Okay.

Now, once you go through, and it’s all about testing right like once, you find that okay, The Facebook news feeds are working, The Instagram news feeds are working, You can go through and test out other placements, Like don’t don’t think like this is the only way to Do it, I have some campaigns where I go through and I’ll test out all the different placements, But I like to first start with a smaller amount, So I usually start like with fifty dollars a day.

The test out is, is this even a winning ad or people are going to react and engage with this within this audience. So I’ll start at the Facebook news feeds, because I know that works the best and then from there once. I know it works Then I’ll expand it to you know maybe 100 200 dollars a day and I’ll hit more of these placements. Okay, so now coming down, We hit this the budget and schedule. Obviously this depends on your guys budget.

Literally, you can go through and start with as much as $ 100 a day, Just fine with the two million audience person audience Lots. You guys might not have that budget right away And if you don’t know, if your ads really going to convert or not, I probably want to start there. I’d probably start at depending on your budget. I’d probably start like twenty twenty-five dollars or even ten dollars. If you’ve got a smaller budget right and Ten dollars a day with the two million person audience guys, You can let that run pretty much all year round and you’re not going to see that ad really fatigue, because it’s a pretty big audience For such a small Daily budget for your ad spend Okay, So coming down, We just do conversions and then that’s it guys.

We just hit continue. We set up the ad hit, confirm, confirm, purchase and we are done. I think it’s going to have me name the, maybe name the thing or something like that. Much Weiss, not going me hit continue. Oh my it’s just my internet there. So so anyway, we go create the ad and, Let’s just say we’re going to use an existing post just so we can go through this whole process for you guys. So let’s say this post right here that I did and Then I just hit confirm now.

It’s saying, like my my ad is not going to run because I’ve got way too much text Which I typically wouldn’t run this exact post as an ad or anything like that. So the objective of campaign requires creative with external link or call to action Yeah. So I got out of like a link and all that stuff. But anyway you guys kind of get the idea of what’s going on if going through and creating that your own BlueMotion.

Okay, because you are the only person that has that custom data of your past clients, your past leads people have interacted with your facebook page they’ve shown interest in you, Okay, so now, instead of competing with that red ocean of everyone of that Interest, targeting their Facebook’s Doing away with a lot of it Anyway, this is the best strategy to go through and use for your business Right.

So also with that said guys, if you guys are brand new here to the blog, If you guys like this article first of all, give it a thumbs up comment down below, I did go a little bit slower. Some of you, guys might be thinking like you went slower on this You’re still pretty fast right, But I did go quite a bit slower, which I hope you guys enjoyed, that. I hope that was helpful for me to break it down a little bit slower format and Also, if you guys, are brand new here, Make sure you guys subscribe to the blog and hit that notification bell, because we launch new articles pretty much every single week.

I’ve actually been in a little bit of a lull, which I apologize guys Quick update about three weeks ago I was at the lake and I tore my ACL wakeboarding, which it’s not too fun, So I had about a week where I just kind of like you Know Kind of babying my knee and I actually scheduled my surgery this morning, So I’ll get my surgery in about a month which has nothing to do with shooting articles. But this past week for the fourth of July, my wife and I went with her family out to Oklahoma to the lake out there Oklahoma of all places.

It was crazy, but it was actually really nice fun time, But I just kind of sound the boat. So that’s why I haven’t shot any articles last week or two but the whole week. I was actually working on this Facebook Ads live train right here So, like I said guys, if you guys are wanting to attend that, I’m going to drop a link down in the description As well as in the comments section you guys can go through and register That but for the live, training Wednesday July 18th at 12 p.

M. Eastern time 9:00 a.M Pacific time, and then, if you guys are reading this article after that, Then I’ll just add a link to register for the recording of that. Okay. Now I want to do the slide because then you guys can ask questions. It’s going to be super awesome helpful, but then obviously you know I can’t do it live just like every single day which I would love to, but just don’t have time for that.

So, anyway, guys, hopefully this is helpful If it was give a thumbs up drop a comment down below if you’re brand new here subscribe Hit that notification bell with that said guys Thanks so much for reading and I’ll talk to you all later,


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STOP Boosting Facebook Posts | Do This Instead

We can go in and say, hey, we want article views or we want comments likes and shares, or we want people to go to this website or we want people to go into Facebook messenger with a boosted post, you’re, not telling them that. So you can. You can get into audience targeting a little bit. You can go into the budget. You can do some of those things but you’re, not tong Facebook, exactly what you want to accomplish so you’re in goal of getting leads, which is probably what you’re going to want to do.

We’re growing an audience of some sort, you’re not going to accomplish that right. So, let’s dive into Facebook and just see what I’m talking about here. So I’m on my facebook business page, and so I have this post that I posted the other day. And so, if I wanted to boost this post, I would obviously go to my page and there’s this blue post button here. So we would boost this post and come in here and what we can say right here would be.

You know we’re looking at our audience right and so for this. It’s get more messages, because I have a send message, but here you can come in here and change. This basically get more views or get more message, and that’s really the only option that Facebook allows here. So if I scroll down here, I can go in and edit the audience. I can make this a little bit more specific. I can use custom audiences.

I can go and change the audience that I’m that I’m going to that I’m going to target essentially right, then I can go into the budget, the budget. You know you can do daily budget and then put that for a length of time or on an end date. Facebook really just wants this to be as easy as possible for their end user to create an ad. That’s the reason that boosting a post lives. That’s the reason it exists.

However, like I like I said earlier, it’s just not the best way to go in tell Facebook exactly what we want right, because if we had a link with a website here and I wanted them to go to a website – I cannot necessarily say I want to Traffic right or I want that kind of thing, so it really limits you on what your, what you can do, you can go and edit placements you can do some audience targeting you can choose the budget, you can add your Facebook pixel.

You can’t choose your account and then you would just choose boost post, but what? If? What? If we could go into Facebook Ads manager and select exactly what we want to do right? So if we click on create here, we can see all of the objectives that facebook gives us, so just a lot more options and we can tell Facebook exactly what we want to accomplish with our app. So if we wanted to do messages, we could do that and we can customize it a little bit using mini chat and do a JSON ad and shoot them exactly what we want them to see in messenger.

From the ad that I just had. You can’t necessarily do that within a boosted post right. You can’t go in and do it JSON at if you’re wondering what that is I’ll link that somewhere around this article in the description or in a card. If you want to do a messenger ad properly, but other things that you can do, you can do lead generation. So if you want to do a lead form or to acquire name email phone number, you could do a lead generation from that.

If you wanted to do article views’, you would do engagement. If you want more likes comments and shares on that post, you would do a page post engagement here as well right, so you would do post engagement, page likes event responses. If you wanted article views, you would come in here and choose that if you will have a landing page or a website and you wanted to acquire leads there, you would use conversions.

If you want traffic, you would send them there. So in this case, what we’re going to do is, let’s say engagement. You want the most amount of likes comments and shares on your ad, so we would choose engagement here and we’re going to do post engagement right because we don’t want page likes or event responses. So we’re going to do I call this PPE page post engagement, sub, page post engagement and then from here you know the we call this example.

You call it what it is so page post, engagement and then the date is the 7th. So we would continue here and we can go into the audience. You can do this within a boosted posts as well. So I’m not going to go too far in depth here, but then under the identity. What you can do is, if you want to create a new hat. You can totally do that, but if you’re wanting to boost that posts, those on your Facebook page, you have a post that you want to get more likes comments and shares on right.

If, if I wanted to quote-unquote boost this post or use this post as an ad, I would not boost it. I would come in to Facebook Ads. Do page post engagement like I showed you and then I would use an existing post and then I would select that post right. So I would come here and then I would choose that exact post. So the same post that I have on my business page right here, I can use within Facebook ads manager and continue with that as my ad right.

So, if you wanted to do say, I did have a link here. I could go back to the objective and send traffic to that link, or I could use a conversions campaign to acquire, leads and track that through Facebook. That’s something that you can’t do with a boosted post right. So just make sure that you are aware of your options and make sure that you’re using your money wisely, because, if you’re just using a boosted post you’re using a shotgun approach to your Facebook ads and we want a lasered dialed-in approach.

We want to tell Facebook exactly what we want to accomplish and then go accomplish that with our Facebook Ads, because if you have any questions on that comment in the comments below happy to help, you guys answer any of those questions. If you like, this article, give it a thumbs up if you want more real estate and mortgage related marketing content, make sure that you subscribe to my blog click.

The notification bell, so you can’t notified when I create new articles and I look forward to seeing you guys in the next article you


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How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial

Now, There’s been a lot of chatter over in the Facebook group about you know how to use Facebook lead forms And what are they and what’s the benefit and all that stuff, and so I just figured. I just make a article really quick to Show you guys how to set them up what they are and kind of benefit in all that stuff.

So Anyway, if you’re going through and using a typical landing page website, conversions, like a lot of the things that I show you, What you’re going to Do is you’re going to set up a conversion ad and when somebody clicks on the ad they’re going to go To a landing page And it’s going to ask for their name phone number and email address, or whatever type of contact info you’re going for right, The only thing is is they have to go through and type in their Info right, whereas a lot of times, if You they really want it They’ll put in the right info, but lots of times you get a lot of bogus leads, And so that kind of can be tough there.

So with the facebook lead form the benefit and the nice thing about. It is there’s this little form that when you click the ad it pops up and Then you can ask for their name their phone, their email, address or address. You can ask other questions as well, And then what Facebook does is that they have the information on file, like you know, when you sign up for a Facebook account You’re going to put in your name You’re, going to put in there your phone number a lot Of times You can put in your email address, so you can log in it’s going to pre populate that form and most people in my experience, They’re just too lazy to go like, even if they don’t want to give you the right info, They’re too lazy to Go through and delete it and go put in bogus info, So they just hit submit and you’re going to get a lot higher quality Information there right now, some of the pros and cons really quickly.

One look I mean. Obviously, we’ve hit some pros. One of the cons is, if you don’t, have a solid crm Connected with your Facebook account, Then what can happen is so what happens is when they, when you go, generate a lead with the leave form, It just goes into a CSV file inside of Facebook, which I’ll show you guys here in a second, But then every time you like want to go, get those leads. You have to download the CSV file, Extract it import into a CRM, and so, if it’s not completely sync, which will cover that as well in today’s article, Then it can be a little bit of a hassle.

You don’t have that automated follow up because you’re not going to really know when leads are coming in alright. So let’s say: Let’s just start from the beginning: Let’s surf from scratch about going through and creating a facebook lead for in campaign. So we’re going to Do is we’re going to click on create campaign right here, okay, So, let’s start over. So what we’re going to Do so is: what’s your marketing objective, its lead generation? So if you want to do the lead forms, it’s the lead generation, one Right here: okay and we’ll say: lead generation, give it a name We’ll just say this is a demo one and then we’re going to come through.

And it’s going to Ask you. Okay, what Facebook page Would you like to create this from right? So we come through. You know. You probably only have one Facebook page. I’ve cut a lot of them here, but, let’s just say it’s from the Jason Wardrop Facebook page And then as far as the targeting. That’s not really the concept of this article. I’ve got tons of articles as far as targeting goes and based on what campaign you’re running all that stuff, So we’ll just kind of leave the targeting, as is I want to show you guys more of the lead form creation.

So we just kind of go through Skip all this. This one will sleep on the news feeds which I like to do anyway. Okay, We’re just coming down. You set your budget. Let’s say I like to sit like start typically with the $ 10 a day budget. Just to get some good data coming through alright, so we’ll just come down. We just leave all this stuff, so a lot of the stuff Just I’ll hit really quickly. Okay, so like you’re targeting you want to go through change this stuff up right here, Your placements, you want to go through put that data in alright And then your budget.

You want to make sure you hit your budget, but in a lot of this other stuff, Optimation for add delivery. You can just leave, as is because Facebook’s going to take care of it for you, okay. So if we hit continue here, This is where we get into the add of the Creation, as well as the lead form creation. So if you think about it, like you, have your typical Landing page that you’ve got for your business right.

Well, let’s leave form we’re creating is going to be in place of the landing page Okay, so it’s going to have them put in their name phone email or whatever info they want. So we’re going to come down here, like I said once again, I’m not going to go through create the whole ad right here We could just go. Let’s say: Let’s browse the library, Let’s just use an existing image so like let’s say it’s for a home right here, We’ll use that home right there and we’ll say test ad and, like I said guys, I’ve got a ton of article unlike the ad copy and How to set all these ads up, So I’m not going to do this right here.

Okay, so we’re going to say test and then we’ll just throw test and Call-to-action. As you guys know, I like to use, learn more it just. I feel like it’s. It’s works really solid, Okay, so we come down here and we’re doing all this and we’re good to go Okay. So now this is just kind of the typical ad creation ad set up right, But what we’re going to do now is down here. This lead form. Okay, choose a form to use in your ad, so these are ones that you can see.

I’ve already previously created What we want to do, though, so like right here. This is what its going to look like: okay, So they’re going to go through, hey, download our copy and paste Facebook, ad templates or whatever it is. You want to generate more leads and then once they go through and submit their information. This is your thank-you page or the page. They see right afterwards and then down here.

We can actually Add a link to your website to your Facebook page to whatever page you want, okay. So what we’re going to do So? We’re just going to click, create new form right here. Okay, So we’re going to say I like to go through and name the form, just a really quick tip. Honestly, It’s a pain to go, try to change the name Later on, so I make sure you name it so that you know which form we’re dealing with okay, so we’re going to say test Lead it the form, alright, Okay, so now form type.

So we’re going to come in here and we can say hey more volume or higher intent. Okay, So, let’s see what this says use a form, That’s quick to fill out and submit on a mobile device. I don’t review stuff that gives people chance to confirm their info so Anyway, what I like to do is so like this is actually all this is new. I know it says higher intent is new, but all this whole concept is fairly newer.

I would go through and do the more volume one right here just to get like just get their info quickly, sometimes like it. This obviously is kind of going through, and this is like a Pre-qualifying step. You’ll probably get more leads with this one right here. This one, You could probably get more quality leads, but the thing is, though, Lots of times you could get a quality lead with this one, But just having that extra step, it kind of it turns people off and so they’re like.

I don’t want to do this right so anyway, this intro right here You could have the headline. Okay, We’ve got test headline and Really what you want to do right Here is just kind of our strategy of going through and using our different landing page headlines. So, for example, I’ve got this one right here, so let’s pull this up: Hey, get instant access to the price and picture this property. We just paste that in right there, okay, so in let’s see get us access the price, and then we could say because it only allows you so many characters and Property.

Okay and then you could go through and you don’t have like a paragraph explaining stuff. You can have bullet points, We could say hey. This is awesome because Link okay, and so you can just you can like underneath this. This is kind of like where we’ve got this sub headline right there, So you can do bullet points like you have on some landing pages or we could go through and say: hey. We just want a paragraph, and it says: hey home at his market, so learn more by providing your info below Okay, so we’re just going through.

This is basically Just copy and pasting of what you would typically put on a landing page, But you’re just doing it on this leave form within Facebook. Okay. So now we have the questions right here. This is Sorry. Excuse me, This is basically what type of contact info you want to have, and so what I like to do so By the order that you click them in is the order that they’re going to show up See if you do first name and then you do Email right up here and then phone number, Those are the typical ones I like to do.

You can go. You can see all these other ones. You can add, you can add their Address. You can add their. You know: state cities, zip code Data, birth, gender. All this stuff, But typically what happens is the more you ask for or the lower your conversions, okay, So right out of the gate like if you have their first name, you have their phone number And you have their email address. That is enough to go through and get in touch with them, get in contact with them and go Through the next step.

So you can also right here. You can add a custom question. Okay, you could say hey. I want it to be to be a short answer, multiple choice, so we could say like something like hey: how soon are you Looking to move right, So we go in there. We can add questions, But typically, what I like to do is Wait and just get their contact info and do this on another step or in a follow-up, email, follow-up text, message, follow-up, Facebook message or something like that: okay and then, as far as the privacy policy.

If you guys do have a privacy policy, so I like to just type in privacy policy, so if you guys do have a privacy policy on your website, so, for example, we got Ww2 okay right here. This is Arsenal’s privacy policy page, and so I just throw that in there right there, okay and Technically. Technically, you can use whatever link there and it’s still going to work and still go through. But don’t don’t Even hear from me So, like you got to go through, make sure you’re compliant make sure you use the right Privacy policy link and page and all that stuff you could throw in your Facebook page there And then, if they shut the I’ve, never Had an experience where, like the ad, gets shut down because I’m not using a privacy policy page But that’s something you just got ta, keep in mind there: okay, All right And then right here this last one! The thank you screen.

You can say you know: hey thanks, You’re all set, or you can say banks, We sent the info to your email Provided. Okay, because somebody was once saying I saw on the Facebook group. Someone was saying like here: Where is it right here? Get snaks to the price of pictures of the property submit They’re like well, like I’m expecting them to get that on. The Thank You page which yes, But the thing is, is if you give that to them right there on the thank you page, a lot of times, They’ll give you bogus info because they’re just like, oh, I don’t need to give them an info.

I I can just get on the thank you page right, so this is going to go solidify the quality of the Information and you’re still giving it to them instantly right, you’re still getting instant access. All I have to do is just check their email. Okay. So Thanks we sent the info to your email provided and that you can see hey click Click below to connect with me on my Facebook page or something like that like, Depending on what link you send them down here on the site link you can send to Your Facebook page to your website to, like You, know, a messaging bot.

You can send them to a lot of different things and say like hey And then to provide that next incentive to get them moving forward. So, on the landing page or this, this initial part of the leave form, we say: hey click here – to get instant access to the price and picture of this property. If You want them to keep moving forward, okay, you need to give them some incentive to actually click the you website, okay or Schedule a call with Me, and then you can go and put in your calendar link.

Okay, so we’ll just put like this calendar, the one right here So we go in schedule, call hey Thanks. We sent the info to you or you know, provided If you want to see this home this week, click below to Schedule a showing with me. Okay, something like that like something that’s going to be an incentive enough to get them to the next step and actually go through go forward with it right, because if It’s not enticing enough, people like they’ve been through these.

These forms before they’ve, been through the funnels They’ve, been through all the stuff, so it’s kind of like. Ah I’m just going to leave it at that. I got I’m going to get this stuff in my email. I just want to look anyway, but you need to provide that incentive to that next step. Okay, so now that we’ve gone through, I believe this is everything that we’ve got, that we need. Okay, I’m going to actually go delete the I Don’t want this custom question right here.

Okay, so you see if you’ve got the first name, So I’ve got get is next to the price of pictures of this property, learn more the first name, email phone number They hit submit. They go this hey Thanks! We sent the info to your email, provided, if you want to see this home this week, click below to schedule showing with me schedule call with me. It goes out to your calendar and They can set up an appointment with you.

Okay, so now we’re going to Do is click finish right, Okay, so now this one is all set up. Okay – and let me just see Okay so now, what we’re going to Do is we would just hit Confirm down here and then that would be running like a normal ad. So you’re not going to See this ad on your Facebook page, Because this is what’s called a blind ad. So when you create the ad inside a Facebook Ads manager, It actually doesn’t show up on your Facebook page, whereas if you create it on your Facebook page, It’s going to show up there.

However, with the leave form, I don’t believe. Let me see if you can use an existing one Yeah, I don’t yeah, you have to create a lead form ad within ads manager. Okay, so it’s completely separate! You can’t use an existing post on your Facebook page. You have to create it right here. Okay, so now one last step guys What’s going to happen and let’s just go back to the ads manager, because I want to show you guys this really quick.

So basically, you hit confirm You’re done Okay, so this is another one you can see this week. It’s getting pretty good results at just three bucks a day. So what you do you have to just click on this and go to the ad level, And then you have to go and download the the lead. So right right here I don’t have access this page anymore, but anyway you would download the leads And it would come into a CSV file.

Then you have to take that CSV file. You have to import into your CRM And it’s a huge pain in the butt to be completely honest. It’s like, and you never know when leads come in. There’s no notifications, There’s nothing. So what we did is simplify that with arson right here. So when you go to create a new landing page, for example right here, You come down and instead of choosing one of the landing pages, come all the way to the bottom.

You see, Facebook page lead, add okay, so now we’re going to Just choose the Facebook page that we created it with. So I believe it was just my page right here, So Jason Ward drop capture leads from the lead ads on page Jason, Wardrop, Yes, And then this is going to pop up right here, like it would, if you were having a landing page right. So this is going to sync with the the leave form that you created inside the ads manager and Then it’s going to any leads that come in they’re going to come in and populate inside of your CRM right here, Then you can click on them see.

What’s you know what the leads all about see all the info see the history see what emails They open. What what links I clicked on! So you can see. You know you come in here, enrollment, a sequence out of tag. You say: okay, deliver an email delivered email, you can add tasks all that stuff, But also another key thing is, you can add automated follow-up, so you go through nabbed. Automated email sent out the automated text message and all that stuff and it’s all synced up and Obviously with Arsenal.

When you get new leads, you get an email and text Notification, letting you know that a new lead came in okay, So this is just like. I’m not trying to like hard sell you obviously on Arsenal, But like this is just a big benefit. If you’re using lead, forms, You’ll be able to go through and have the leads automatically synced to your CRM, automatically get an email automatically get a text follow-up and Automatically notify you of new leads that were generated and also in that email or text.

It’ll have their name phone and email or whatever information you collected, And so then you can go through and get in contact and follow up that person right away. So anyway, guys. Hopefully this was helpful as far as the lead forms. If you guys have questions if you’re, like Jason, I’m not sure on this part, I’m struggling on this part Just go ahead and leave them in the comments down below I’m more than happy to go through and help.

But I think this is probably a good run down of Getting started with Facebook leave forms if you’re brand new to them and you’re. Just like hey, I’m not really sure how this all works. How this all goes, and also, if you guys, enjoyed this article, if you found it helpful, go ahead and hit that like button down below and If you guys want new articles. Just like this, every single day Make sure you subscribe to the blog, because I launched a new article.

I try to read new article every single day and how to generate more, leads, make more money and grow your business alright. So thanks so much for reading today guys – and I hope you all have an amazing day –


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How To Know Your EXACT ROI With Facebook Ads – Facebook Ads Custom Tracking

You can also customize these columns, So what I’m talking about is columns. You’ve got the campaign name, you got the results, So how many you know right here, you’re, looking at how many leads were in this weight loss challenge thing right here: how much it cost Pearlie? How Much was spent The frequency.

The frequency is basically how often it’s shown to your audience And I actually like to shoot from 1.5 over a seven-day time span. So we come over here and we do this. This hasn’t ran for a while. So it’s going to be hard, but since its lifetime – and this was over the course of months – If you know with a 1.6 – is totally fine. So if we come up here – and we do last 7 days If we’re looking at the frequency which, like I said this – is a demo account now – and I don’t really run ads on here – But I shoot for this in the last 7 days to be out 1.

5. Okay, So we got unique clicks. We’ve got all these different things that you can go through and see like delivery, It’s going to give you a little bit different information. Let’s just go back to lifetime, So we actually have some data in here. The reach like how many people wrought reached cost per thousand people reach. So you know that’s CPM, So it’s cost per milla, which milla and Latin means a thousand.

So it’s basically that’s where that’s where the the terminology came from by the way. So that’s where it’s saying like okay, how much it costs to reach thousand people, which is twenty bucks, So you’ve got all these different breakdowns. You know cross per device performance and clicks. Typically, what I use is either the performance which is the default, or Sometimes I do performance and clicks or if I’m running a article ad, I like to do the article engagement cuz.

It shows you okay, how much it costs per three second view. Ten second view and So on, or you got like the twenty five percent article read: 50 percent 75. These are article ad campaigns, So obviously that’s why it’s not showing up any data there. Okay, Now another thing you can do is customize the columns. Now this one is really big, and This is something that you want to go through and do when you’re setting up your own custom conversions custom audiences, all that, so what we’re going to do is took forever to pop up.

But like let’s jump over here and Let’s just go into custom conversions, Okay, so we want to initially set up some custom. Conversions, Like let’s say, we’ll, set up a custom conversion for leads generated, Okay or appointment, set and then also a custom conversion for sales that actually go through. Ok. So once this pulls up here in a second we’ll go through and we’ll make sure that those custom conversions are set and then I’ll show you how to go through and customize the calls, because then it’s really nice, because what happens is And let’s go over here To the demo account Just so we’re not messing anything up, So what happens? Is you go through and you can see how much you spent per day? Okay, what your daily budget is, how much you’ve spent in total.

How many leads were generated, your cost per lead. Your cost per sale, how many sales were made And You just get a whole bunch of data here? Okay, so if we come on here and Let’s create a custom conversion, So let’s say that this is our our lead page that were generate leads from Okay. So this is kind of like a little Facebook Ads mini course. I’ve got right here, So any one that hits this URL right here.

That means they have become a lead in our system right. So this is very basic. Hey I’m sending you that the email, whatever so they’ve opted in already So now I’m going to go over here and create a custom conversion for anyone. That’s coming through there, I’m going to say they have now become a lead. So we’ll just say, Facebook Ads, Mini-course and then we’ll say, lead Okay. So now we can come down here and we’ll say they are a lead and that you can give them a value once it Comes to the purchase once we set that up here in a second Well actually give that a value for this one.

You know you maybe have an idea of what the the lead value is to you, but for me I just kind of leave that blank for the leads, because I haven’t actually made money right out of the gate. So now we’ve got that Facebook as mini-course the lead for this custom conversion right here. Okay, so you can see no activity yet all good. If we just come here, we refresh that page and Then we come back over here and fresh this.

It should show that it is active Okay, so you can see it’s active right now And make sure you guys keep your face with pixels on all these pages, We’ve already kind of covered that so that’s why We haven’t gone in and put the pixel on. So we don’t need to get those details in this article, So we’ve got the Facebook as mini course that lead will be going to be able to have in one of those columns over here.

So we’ll have like the the daily budget, the lead costs or the the leads that are generated. How many leads the lead cost amount spent Cost per sale, how many sales, how much money’s made all that stuff in here? Okay, so if we come back over here now, this is our so we had our Facebook Ads mini course. This is our Facebook Ads actual full-on course. So it’s a thousand dollar value. So if we pull this up right here, if somebody’s clicked right here or if they’ve hit this URL, that means they have become a buyer Right.

So now we’re going to come over here to custom conversions, create a custom conversion and we’ll say any one that hits this URL Right there We’ll say: six-figure ads Fire. So this point they are a purchase, and this is a 997 dollar value. I don’t know why. It does this guys, It’s pretty weird, why you just put the 997 0-0, but it shows you like the dollar amount down here, It’s kind of weird, But anyway, whatever so we hit create, we go through.

We had done Good stuff, okay, So now, if you want to go through and get the eat this active and all that stuff, you just refresh both pages, But you guys kind of get how that all works right. So we’re going to come back here and let’s refresh this page Just because we just created two new custom conversions. So we want to make sure that Facebook is pulling those new custom, conversions that we just created Because as we’re going to go through and customize, these columns we’ll want to make sure that it’s doing that.

So now. What we’ll do is come over here to the columns we’ll go down to customize columns, and This will pull up a little modal here in a second, My computer’s going a little bit slow right here And then we can go through and we can detail out what We want the columns to be Okay, So, like the campaign name, I like that. I don’t really care about Aires Delivery. No, no! No! So I just kind of like go through, and these are all based off of more of The article views.

So we can just start from scratch right here, Okay, So what I like to do is I kind of like to set it up where you got the campaign name: Okay And then the number of Lisa were generated, the cost per lead and then typically like the The number of sales Costs per sale, how much money I’m making from there And then how much what the daily budget is and how much was spent okay. So now, what we’re going to do is we’re going to go, find all of those different things that we want to have included.

Okay, So, for example, Conversions. These are. These are like the custom comers We just set up. So if we want to come down here and Find those custom conversions that we have set up – Okay – so you can see right here – this is the six-figure ads mini-course. This is the lead right there right. Then We’ve got the 60 rads buyer, which I’m just giving them out here and then we’re in a little bit later we’re going to go through and Make sure that we’ve got them in the right order that we want them in Okay.

So you can see I’ve kind of gone through and I’ve like been finding all these you’ve got the so like down here in the Conversions area. This is where you’re going to find them all. Okay, so cost per action right here You just go through and you kind of takes a second to get in the right category. You see website custom conversions, So we’ve got the we’ve got the six of your ads Facebook, Facebook as many course the leads and we’ve got the cost per website conversion.

So that will show this one up here will show the number of conversions So like this five ten fifteen. However many this will show us how much it costs us to get that conversion. Okay, how much we had to spend before getting that so cost per six for your ads? Buyer cost per Facebook – guys mini course lead and Then another thing that I like to do is see. So I’ve got the the campaign name. The Facebook guys mini course leads.

So like how many leads were generated, the costs of the lead? Okay, our budget, Okay, like how much like how are we spending like per day? Okay, six for your ads buyers? How many buyers have we had the cost per? Sixth, you guys, buyer. This is the six-year ads by our conversion value case. That means that, like we put in that value 997, so if it shows right here, we’ve had five buyers and then 997 value.

That would be five times the 997. Then we can see like our cost per Purge sale right there. So let’s say is the cost of this $ 300 right here and to get a 997 dollar sale, Then we’re in the money and we’re good and then right here. I also like to add a Search here: amount spent Okay, so I can kind of get a whole thing right there. So if we just hit apply it’s going to go through and apply that right there.

Now We just come over here and we say we can save this Okay. So I like to save this, and now I will say Six-figure ads And then we’ll just say like the 997 course and then we’ll just hit save right there And you can see. We’ve got okay, So this one right here and this Obviously that’s not showing any data, because one we haven’t, ran the ads and two. These campaigns are not set up for that, But you would see how many leads you generated So how many leads from this Campaign? Right here, okay, so like we were running running our our Facebook Ads to this landing page right here.

How many leads we were actually getting and then how much it cost per lead break that down our budget and then how many buyers so like if we come over here to If we’re after that, after that lead page, oh click funnels, It’s got an air or Something like that right now, So so then, once they go through and if that next sales page we’re sending to how many people are buying from there, It’ll listen number so it’d be like let’s say: we’ve got 100 leads right here and we’ve got one or two Buyers right there It’ll show the cost So based on how much it costs to get the leads, how much it cost Like.

Let’s say it’s maybe $ 300 and then, if there’s one right here, it’ll show 997 right there, because for every six figure ads buyer, it’s a nine or $ 97 value to us, Okay, so five, maybe five times 997 and so on. And then we would see the amount spent, so at this point we can kind of see how profitable and how bad all of our ads are over campaigns. We can see how many leads are We’re getting the cost per lead, which we dive in here.

We can kind of see like which ad sets are performing better than others. Maybe some are performing extremely Well. Maybe some are not performing that well and then we could even click in here and take a look at the ads. How each ad is performing on the Leafs side of things, cost per lead as far as sales go, Because it’s interesting, Sometimes you’ll see ads that are getting great cost per lead, but the cost per sale Actually is not that great, because the ad is not setting That person up To be the mindset of a buy right, So so that’s something you got to go through and kind of take a look at the go and use the customize columns in here Go break break it down like this.

I like this is the format I like to use. You might find your own format that you like, But I kind of like to just take a look at the leads cost per lead. How many sales have gone from it cost per sale? How much does it cost to get a thousand dollar sale, Viscosity, eight $ 900. You get a thousand dollar sale, yeah you’re, still like breakeven slash, making a little bit of money, but it’s not that great and then from that.

How much are you actually making and then I like to see total amounts spent so like? If we’re you know getting Ten sales right here and that’s getting nine thousand nine hundred ninety seven dollars from this right here then? How much did we spend to actually make that ten thousand dollars right there So, anyway, guys go away? Take a look at the the Facebook columns right here Kind of take a look.

You guys can check out my format that I’ve got right here set up your own format, But I, like kind of looking at these core basic things. These are. These are my kind of like KPI, So like the key performance indicators that I like to go through and look at and know all about when I’m running my ads and so Anyway, guys, if you guys do, have questions on this, go ahead post those in the Facebook group And we’re here to help you guys So with that said, I will see you in the next article


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Online Marketing

How To Run A Facebook Ad Campaign For Small Businesses – Complete Facebook Ad Tutorial

So my goal here is to give you a complete Facebook ad Tutorial, so if you’re brand new to Facebook ads and you’re kind of like hi, I just don’t really know how to go through and set these up where you’ve heard kind of mixed opinions, Whether Facebook Ads work or they don’t work, I want to kind of break down those barriers.

Show you guys, maybe why they haven’t, worked and show you guys how to actually make those work. So I’ve worked with now over the last 18 months or so. I’ve worked with over 3,000 small business owners, primarily working with real estate agents, mortgage brokers and other local business owners, and also in the last 18 months, I’ve been able to go through and generate 1.5 million dollars in revenue strictly from Facebook Ads.

So guys, If you kind of heard like mixed opinions and reviews and all that stuff, like I don’t know if they really work or not work And all that good stuff, They work, They work amazingly. Well, You just kind of have to have the right person to break it down and explain it to you. So I hope that I’m that right person today, and also if you guys, want my free at Facebook Ads mini course. It’s a $ 97 value.

All you got to do is drop a comment down below and also, if you don’t mind, give this article a thumbs up If you’re brand new here my name is Jason Wardrop. I specialize in lead generation Going through and growing your business marking your business online, so make sure you got you guys subscribe to the blog where we launch new articles every single week. Helping you go through and Generate more leads grow, your business and all that good stuff.

So you guys do want that Facebook as mini-course drop a comment below give it a thumbs up and Let’s jump into things guys, Let’s break down. Why maybe you’re not having success with facebook ads Or if you’ve heard other people saying like? I don’t know Facebook guys don’t really work now. This is the typical story of what people do they’ll go through the creative Facebook page, Which is obviously pretty easy, because it’s a hundred percent free it takes about 30 seconds, go set it up.

They’ll go through They’ll make a post. If we come down here to one of my more recent posts, So this is my my pin pulse up here at the top of my page They’ll go through to make a post like this one right here and they’re like okay. I want more people see it because I want to generate leads. I want to make sales or whatever it might be, and then they’ll come over here. Like Oh boost pulse like that means it’s going to and more people are going to see this so they’ll click on this.

It is really easy to go through and Set up this post be boosted so that more people in your community or in your target audience are going to See this okay. Now, if you’ve done this before and you’re like Jason, this just does not work at all. I tried it, I’m didn’t get any leads or whatever you’re exactly right. Okay, Now, if you go through and you click boost post and click boost right here, Facebook has so much data on all of their different users, So they know which users are more likely to.

Like and comment on, a post, which ones are more likely to become leads, Which ones are more likely to buy something online or those even more likely to read a article okay. Now, if you click on boost post, you click boost right here on this little Facebook post and you target two People in your local community or people in your target audience It’s going to go through and show your post two people are more likely to like or Comment on that Facebook, post, okay, so That’s probably not what you want You probably are looking to generate, leads You’re, probably looking to make sales.

Obviously This is really good to get a lot of exposure on that post. But if you’ve kind of gone through – and you haven’t seen results, that’s probably because this is exactly what you’re doing and Facebook’s just showing it to the wrong people, because You know it’s not your fault. You just didn’t know that that’s who they go through and show it to right. So, let’s jump over here to the Facebook Ads manager, and I want to show you guys how to set this up So you’re, actually showing your ads to the right people based on what your objectives are, whether it’s to generate leads make sales or, if you do Want likes and comments, Or if you want people to view your article or whatever it might be, so you can see right here.

This is just a test account which I’m actually having it shut down here, because I don’t really use it, But just for the sake of this example, what we’re going to Do is come over here to create a campaign so that green button right There is to Create a new Facebook advertising Campaign. Now, if you went through and you made a post on your Facebook page so, for example like this one you still can use, You still can use this post by setting up things on the back end.

Can I’ll show you guys how to do that here in Just a second okay? So if we come over here, It says: what’s your marketing objective right now, remember How I said when you click boost post. That only is going to show people more likely to like and comment on your post. Well, look at all these other objectives right here: okay, So and awareness – that’s just going to get you tons and tons of reach kind of similar with this one right here or the consideration Traffic.

That means, if you’re, trying to get people to click to your website, to your blog or you just want people to go to a certain destination online engagement right here, this one’s just like the boost post, that’s going to get more people to like and Comment on. Your Facebook post app installs. Obviously, if you have a mobile, app They’re going to get more app, installs article views, people reading your articles and you can go through and say hey.

I want to shoot people that, or I want to target people. Okay, that are going to be reading three seconds of the article Ten seconds. The article 50 percent of the article 95 percent of article and the cool thing is actually You can go through and create custom audiences by how much people have readed of your articles. Now I Cover all that in detail in my facebook as mini course. So, as I mentioned earlier guys, if you guys want that, make sure you Guys drop a comment below thumbs up the article and I’ll share that with you guys as well so Um also, we have lead generation, okay, now lead generation.

This is using. Facebook lead forms. Okay, It’s a little perform that when they click on your poster, your ad, it’s going to pop up – And it’s going to have you know their name phone email. The cool thing about this: is it Pre-populates with the information that Facebook has on file? So if you kind of done stuff before and you’re like man, I’m getting bogus Lee’s or whatever, This is a very good option to consider to eliminate a lot of the the bogus leads like you know, test at gmail.

Com Or no bet note com or something like That right and then messages This is kind of tying in with Facebook’s messenger platform, which is really cool. You can have that engagement instead of following up via email or text. You can follow through Facebook message and then conversions. This is what I actually really like. I use this a lot. This is going through and using a landing page now, if you’re kind of like Jason, I don’t really know the difference between a landing page and my main website, my main home page.

That is also in the Facebook Ads Mini course, because when you use a landing page versus sending people to your main website, You’re going to see about 10 to 25 times more leads When you’re sending people to a landing page as opposed to just your main website Or your blog okay, So I cover all that I’d, like obviously there’s a ton of ton of information that I can go through and cover. But I want to get to Kind of choosing one of these objectives and then showing you how to target the audience.

How to stuff the ad and I’ve also got A few ad examples up here And kind of give you an idea of how to actually set up your ad is you’re going through and creating all this. So so, For this example, let’s just say we’re going for traffic. Ok, now traffic! This is not like you’re on the freeway right, there’s not like yeah. You know you got stop and go traffic all the red lights. This is Sending people.

So someone sees your Facebook ad or your Facebook post. Is there scrolling through their newsfeed on their phone or in their laptop, And then they click on that post and then it sends them to your website. Okay or your blog, or to your landing page or wherever. You’re wanting to send them all right, so That’s what this traffic one is all about. So if we click on this, we can give it a campaign name.

So, let’s just say we’re going to do like traffic and then it will just do demo right here. For this example, okay, So we’ll go through We’ll hit continue. Okay, so now we get to you can see like we’re breaking it down, so we got the campaign, which is basically your objective Right like what Do you want to? Actually, Do you want to generate leave some people, your website, people, to read your articles, Whatever it might be, and the ad set this is getting into your targeting like Who do you want to target you want to target people in your local community? What age you want them to be? Do you want to be male/female? Do you want to display target specific interests? What is your budget? You want to spend five dollars a day.

Do you want to do a lifetime budget of $ 100 for the whole month? All that different stuff and then once we have the campaign objectives selected, which we’ve already done that will dive in we’ll go through this ad set level. At that point, we can go through and create our Facebook ad okay, so Right here, let’s just give it a name, really quick. We can just say test demo right here and normally I like to give it a name based off of who I’m targeting.

So if I’m targeting people in Dallas within a ten-mile radius, ages, 45 to 55, I like to kind of go through and put that right in here. So when I’m going back and looking at my advertising campaigns, I Can see kind of a quick look at which ones are performing better than others. Okay, so we’re going to go through do traffic website Right there. We don’t need a messing with any of that stuff, and then we go down to the audience now guys.

This is where it starts to really get dialed in with who we want to target and in that Facebook, as many course was talking about. I Show you how you can go through and create custom audiences of people who have already readed one of your articles on Facebook. Okay, People have already visit your website, people that already are your lead, so your contacts, you can actually import all of your contacts, Whether you have their email, their phone numbers or whatever information you have Import that in so you’ve got this like warm market of people, That already know exactly who you are now those those ads are actually going to perform a Lot better than if you’re just going through and targeting a cold market.

But the nice thing is: is it’s nice to do a little bit of both, because then you can go through and get more exposure Or people that have no idea who you are, But then you can also have maybe an ad running for a dollar two dollars. A day to your warm market And be able to generate leads for a lot less Okay. So for this example, Let’s just say we are a realtor in Dallas all right, so Where we go through it, as I mentioned guys to look the custom audiences, They talked about in the Facebook Ads mini course.

That is all down right here. We can go through and create them, select them and do all that good stuff. But we’re not going to hit that right now in this article. Okay, so we’re going to say we’re a Dallas realtor or you could set your Dallas restaurant or gym owner or whatever business You’re in right. It kind of just is the same type idea. So, instead of saying locations United States, We are going to put our Local area.

Okay, so we’re just going to say: Dallas Texas, well, click right there. Then this is really cool guys, based on what business you’re in okay, like if you’re a restaurant, You probably don’t want to do a 25 mile radius, but you might want to do just a 10 mile radius K Or you can even see you looked up here. It says current city only okay, because you’re like hey, I’m a restaurant, so people are probably not going to come ten miles just to go to my restaurant, So you want to go through and get that super dialed in now, Depending if you’re, you know, let’s say If you’re a restaurant, you probably would want to use everyone in this location, Whereas, if you’re a local gym or a realtor like this example, you probably want to do people who live in this location, Okay, because everyone in this location, that means they could be there Visiting for work They just passing through or whatever it might be, which, if you have a business where you know like they’ve, got to be there to actually like buy a home or They’re there, for you know to go to a gym or anything like that.

You don’t really necessarily want to target Just everyone. You want to get pretty Specific now. Obviously, look at these cool things. If you have like a tourist business, you say hey. I only want to hit people traveling in this location, so you can do some pretty cool things with Facebook advertising right here. So let’s just do people who live in this location because we’re going to go through and give more of the like a realtor example Right.

So now we come down, We choose our age range. Okay, now someone looking to buy a home They’re probably going to be, I would say minimum age is about 25 right and it could go up to 65 plus You can kind of dial it in like. If you like to work with the younger community or kind of like the middle age community or more of the older community, you can kind of go through and target based on that and then obviously, if You’re going through and selling homes, you want just all genders Right, you don’t want to be able to be specific to men or women, But obviously, if you run like let’s say a fitness gym and the focus is just Women or just meant men or whatever it might be, you can go through and target that and then Also languages here I typically like to leave it open-ended, but you can come in here Just to kind of show you guys you can say hey.

I just want target English speakers. Okay or maybe you want to go through and work with the Hispanic market, so you would might type in hey I’m going to type in Spanish and just hit people that speak Spanish. So you can see. There’s 450,000 people, that’s a pretty good market right there right! So, let’s just leave it at that! I’m not going to target any language because you know whether they speak Spanish, English, I’m fine with that.

Okay, so we’ve got 1.8 million people there And then we come down. We can choose some detailed targeting based on what business you’re in you might want to target. Okay So like, let’s say home owners. Okay, so, like you can come in here, You can see hey the interests of homeowners or demographics right here, guys, people that own home. So, if you’re looking to go through and help people sell their homes, you might want to go through and target homeowners right there, Okay, So that that goes through and that drops it down quite a bit because not everyone obviously owns a home.

A lot of people are Probably renting in the area, And so just you want to think about. Okay, like what type of advertising campaign am I running. Who do I want to target and then go through? You can include some detailed targeting here now Lots of times what I like to do just right out of the gate. I don’t really like to include targeting I like Facebook just to go through their advertising. Algorithms are actually extremely smart, and so they, a lot of times, can go through and Find the ideal people based on your ad.

Just you just got to give it a few days, Maybe three, four or five days to go through and kind of like learn. Some information on who your target audience is and who’s clicking on that ad Who’s, opting in and all that stuff, and so a lot of times I like to just leave it open right here: Okay, now Connections, I usually just kind of leave this open-ended. I just don’t touch it and then placements now.

This is big guys When they say automatic placements. This is recommended. I don’t necessarily always recommend that okay, so basically that saying hey We’re going to show your ads on Facebook on Instagram on, you know on our advertising networks, all these different platforms, So I usually like to go to edit placements And you guys can get a general Idea of the different places you can go through and show these ads.

Okay, so you could even say hey. I only want to go and show people on mobile or only show to people on their desktop, but for this just to simplify, I Normally leave it on all devices right here which is recommended. Okay, so I’ll just leave it at that. Then you can see all these different options, guys likely this Facebook, You got the newsfeed instant articles. You got the right-hand column like when you’re scrolling.

Through on your desktop. You got the Marketplace. You got the Instagram feeds you can pop it up into the Instagram stories. Up at the top, you guys have probably seen some Of those ads that you got the audience network And then also messenger. When people are scrolling through a messenger on their phone, They can see an ad and you can see kind of like what the ads are going to Actually look like now.

If you’re brand news Just start now guys, I would just say unchecked everything. Besides The Facebook news feeds and if you want to do Instagram newsfeed, that’s totally cool too. If I go through and just uncheck all of this And then just keep it to like people scrolling through Facebook, on their phone or on their desktop or scrolling through Instagram – And I like to just kind of keep it basic at that.

Okay. So now we’ll scroll down – and this is where we can go through and create our budget right, so we’ve got a daily budget or A lifetime budget. Now, if you want to say hey, I only want to spend a hundred dollars total on this campaign. I would use a lifetime budget and you can go through and set the start and end date And how much you want to actually spend, or you can say, hey. I want to do a daily budget, And maybe you want to start out with just ten dollars a day: okay Or maybe five dollars a day or whatever the budget that works and fits within your advertising budget there.

But I usually like, if you do have the budget, I usually like to start out about ten dollars a day, just because you’re able To go through and get the data back from Facebook and see if campaigns are working or not working, You’re able to see it. A lot quicker, So you know if you’re spending only five dollars a day, It’s going to take maybe two or three times longer To see if that campaigns working as opposed if you’re spending ten to even 15 dollars per day.

Okay, now, if we come down here, I usually like to just kind of leave the optimization for a delivery, just just, as is a lot of this stuff. I just leave it as is and honestly There’s a lot of like high end advanced stuff that you can get into, But a lot of times kind of the basic general idea of what Facebook gives you it’s good enough And you don’t really need to go through And get all you know, particular about what’s checked on, What’s checked off, Setting like a bid cap and all that stuff just stuff that you really don’t need to go through and optimize right now, So we’re just going to hit continue guys and now.

At this point, This is where we can go through and set up our actual Facebook ad. Now let me jump over here. I wanted to show you guys a couple of these ads and just show you how they’re broken down and why I do The different things that we do. So this is an image ad okay, So you can go through and you can use a article here. You can use an image you can go through. There’s one, That’s called a carousel where you can actually add multiple images or multiple articles.

So some pretty cool different things there, But you can you go what you want to do. Kind of the structure of an ad is you want to call out your audience? Okay, so I would say: hey your city or your County homeowners and we’re looking for people looking to sell their home, We’re going to say, hey attention. You know Dallas homeowners right or if you’re a restaurant, you can say hey Dallas, foodies right or do you like to work out in Dallas, or you know just like calling out that specific audience And then what I like to do is kind of ask some type Of question to pique their interest: hey: Do you want to increase the value of your home? Now, if I’m looking to this, I’m seeing hey, I’m a Dallas, homeowner! Okay and you say: hey: Do you want to crease up out of your home? Of course, you want to crease the value of your home right, you kind of piqued their interest, And then you get initial call to action.

Hey go through click here, and this is taking them to a landing page. So I’ll just show you guys kind of what that looks like right here. This says it like seven, simple tips are raising the value of your home before selling Get the tips they put in their email or you go for the name phone email. You know what you’re going for this is obviously just a demo right here, but Then you go through and maybe add a little bit more value, Okay, so that they didn’t they’re like not totally sold to go click and opt-in right there, You can say hey by The way I’ve compiled a free pour the seven simple hacks.

I tell my clients to raise the value of their home or, let’s say, if your local restaurant, we do awesome like Taco Tuesday, where we have like fifty percent off all of our tacos or Hey. You know if your gym owner, Hey we’ve, got an awesome, seven-day, Free like membership or something like that. Just kind of like get you kind of peaked into there And then I always like to close out with another call to action Which is send them to see the same landing page and then thanks And then your name to kind of add some personalization to it.

Alright, so we break this down again. Really quick. You’ve got the you’re calling out your target audience. Okay, you’re peaking their interest with some type of question right, which is kind of like a no-brainer question. Like hey, You know: Dallas residents, Are you looking to get fit for the summer like that? That’s really targeting that that specific market right there, like you, know Dallas foodies.

Would you like to try the best new barbecue place in town or whatever it might be right And then you’re kind of sending them there? And then you can go through and send like Write. Another line of some different bonus or some value that they’re going to get when they go through and opt in so Another one I’ll show you guys really quick, I’m not going to break down exactly step by step like I did the last one, But it’s a Very similar one, but this one is obviously a article Which is cool because, like as I mentioned, that face book advertising mini-course I’ve got for you guys.

I show you how to go through and identify The people who have readed three seconds of your article. Ten seconds of you do 25 %, 50 %, and so on. So it’s really cool, because then you can know like hey this person’s, not a completely cold Audience right. They’ve actually seen my article. They have probably a little bit of an idea of who I am What my business is and how I can go through and help them okay.

So now, let’s jump back over to the Facebook Ads manager. So this is where we are going to go through and create our ad or, as I mentioned earlier guys, if you, you know already Made your post and you’re like hey. I just want to use that post. I don’t wan na have to recreate it. You can click on use existing post right here, Okay, Now what we want to do is we want to select our facebook business page that we’ve got you can see.

I’ve got. I’ve actually got a few two over here, but we come through. I select the Jason ward drop links, That’s the one I want to use. You can even go through and select what Instagram account if you want to run it on Instagram as well, And if you don’t have an Instagram account connected, you can just say: hey use. My Facebook page as that Instagram account okay, Then coming down We’ll just go through, and click select, post it’ll pop up all the posts that you’ve recently posted.

It’s like, let’s say for this one. I want to post this one right here And so now it’s just going to show this and then at this point all we got to do is hit confirm And that’s it, but the ad is completely set up. Now, Let’s go back, Let’s say you don’t have an existing post. You want to create this completely from scratch, So we first want to select the Facebook page right and then we can choose the format right here.

Okay, now I showed you guys. We have the image ad. We’ve also got the article ad. We’ve got these different options right here, And so there honestly guys, I don’t necessarily prefer one or the other They’re, both Good for different reasons, kind of depending on what you want to go through and show. If you want to go and give an insight Look at or of your restaurant or an open house or a you know of your gym or whatever business you’re in Obviously, a article would be kind of nice and kind of like just show.

People inside and the cool thing is guys With this. I don’t recommend so like this one right here. This is a very professional article. These actually don’t perform as well as just kind of like a normal basic article shot with your eye phone Or your whatever mobile phone. You use okay, so I would highly recommend Just going through keeping it basic. You don’t have to go through and have a massive marketing advertising budget for all this, so just go through And use your phone as you’re going through and setting all this up.

Okay, so now you can go through. You can choose Hey single image, single article slideshow. So I like to usually Start with either a single image, like I showed you guys earlier or even the single article and then right here You can go through and upload an image from your desktop. Like let’s say, maybe, you’ve got an image of your gym Or of a home that you’re looking to sell, or you know your restaurant, whatever It is or you can even go through and you can use some free stock images And you’re going through select.

Let’s say you are a Realtor right, that’s kind of the example We’re using. So we want to go through and use a home Okay. So we go through. We click on this and, like you can see, it’s got a watermark when it goes live It’s not going to show the watermark Okay, so you don’t have to worry about that. We’re going to hit confirm Okay! So now it’s going to pop up It’s going to show us the ad right here and then, let’s say our website I’ll just pull up my website right here, Arsalan kg comm – let’s just throw that in that’s! This is where we’re trying to send people to Okay and then well.

We use kind of like that same method now, just for just sake of time, guys I’m just going to copy and paste this right here and We’ll come back over here into this text box. Here It says home what we’re going to Do is just like go through and put that right in here And then the cool thing is, is we’ve got some of these templates for you guys, so we can say Dallas, homeowners and just kind of fill in your Own information, so you can say, hey get my tips here and link out to We’ve got our website up here, Which guys, if you guys go through my facebook, guys mini-course drop comment down below give it a thumbs up.

I show you guys the difference of why you should use a landing page as opposed to your main website. Obviously this one I’m just using our main website. I highly recommend not doing that. I just want it. Okay, and you can say down here: Hey thanks. Your name Jason Wardrop, okay, So now we come down here. You’ve got the headline right here, so you say, like hey: Dallas homeowners Increase The value of your home, Something like that rights like go through kind of grab their attention right there, And then I like to do for the call to action.

You’ve got all these different options, Or you can even say hey no button. I like did you learn more because if somebody’s interest is piqued like they do technically want to learn more right, and so, instead of saying like sign up or what, like you know, request time, it’s kind of a little bit like sign up almost is a Little Bit standoffish, so I like to kind of do, learn more because it’s like hey I’m curious.

I would like to learn more okay, then down here at an overlay image. I just leave that multiple languages just leave that I want initially show that now display link optional. I just probably leave that for right now, Then do speed, link description, so you guys can see over here. This is the mobile newsfeed and if we want to check and see like what it looks like on different platforms, We can scroll through, and so this is what it would look like on your desktop Newsfeed and that’s where this newsfeed link description would be okay.

So we can say, like hey, Increase the value of your home, something like that and then you’ll see it’s going to pop up down over here, But I think because our headlines so long, I think that’s why it’s not popping up. So normally, if your headlines Not super long, It will pop up down over here It’s not going to Sara Lee pop up on your mobile or you know, or even on Instagram. So this isn’t like super super important.

But if you want to go through an out of that, you totally can, then you can see right here. This is what’s looking like on Instagram, so it’s kind of nice be able to go through and sort through and see what it looks like on these different platforms there, and then all we don’t have to do is just hit confirm and We have now gone through And created our advertising campaign right guys, So that was kind of like a you know, a quick run through.

I wanted to show you guys all the different steps And why you should be using the Facebook Ads manager as opposed to Boosting your post. You want to make sure you get the right objectives, but if you’re looking to use like you know, lead forms like I talked about where it’s got, that little form that pops up and Facebook automatically fills in the information with the name phone number, an email address Or if you guys want to go through and create custom audiences With people visiting your website already or reading articles, Or you know, people that are already on your email or in your contact database, be able to market specifically just to them.

I have that all in my facebook ads mini-course to drop a comment below give it a thumbs up. I will get you guys that hundred percent for free I’m not trying to charge you guys anything, I’m just trying to go through help you out, I was I’ve, been actually listening to gary vaynerchuk’s new book. It’s called crushing it. It’s awesome. If you guys have not gone through and got that, read it or listen to it or whatever I highly recommend it talks about going through and building your personal brand to take your business to the next level.

Okay – And he talks about you – know Facebook ads the importance of that And how you can go through and and grow your business more and more, and so honestly guys. I just want to provide you guys with some massive value, because I know how it’s helped. My business and what it’s done for me and also countless of other business owners. I’ve worked with now over 3,000 business owners and I’ve seen what it’s done for them.

If you can go through and properly implement what the Facebook advertising platform gives you and allows you to do. You can be Extremely successful. It can be a total game changer for your business. So so I met you guys earlier. If you guys want that drop. A comment down below give this article a thumbs up. Also, if you guys don’t mind, let me know what you guys thought of this tutorial. I know there’s like the Facebook Ads manager, Honestly guys We could be on here for 4 to 5 hours, But I know you probably don’t have the time to go through and sit through all that stuff.

That’s why, in that Facebook Ads mini course, I’ve broken it down into little ten to fifteen, Maybe twenty minute articles to kind of show you different aspects of the Facebook Ads manager, how to get your business going and bring it to the next level? Okay, so Anyway, thanks so much for reading today, guys if you guys are brand new here, My name is Jason Wardrop. If you like content like this, you want more of it, make sure you guys subscribe.

The blog also hit that notification bell, because we Will go live from time to time, so I can go through. Show you guys different things. You can jump on, ask questions. I can answer those live and help you guys out with your business. The best of my ability, and on this blog I like to go through and share with you how to generate more, leads, make more money and grow your business. So, if that’s anything that you’re in today makes you guys subscribe and thanks so much for reading today – And I will see you all tomorrow –


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What’s The Best Facebook Ad Placement?? Facebook Advertising Tutorial For Beginners 2019

Newsfeed could be on the mobile newsfeed or the desktop newsfeed.

Okay, it could be on the right-hand column. It could be on Instagram Instagram stories. It could be. You know a article, it could be on the audience Network, There’s so many different places that you can go through and show your ad Okay And I want to break down and show you guys. What’s worked really well for me And then also what you guys should consider doing with your business right now, real quick guys, If you guys want my hundred percent free Facebook Ads mini-course, it’s a complete run-through of the Facebook Ads manager.

It’s really it’s really for beginners! A complete run-through of the Facebook Ads manager. We show you guys how to set up the Facebook pixel, all the tracking, so basically a quick overview of setting up all of your Facebook ad campaigns just drop a comment down below give this article a thumbs up, and I will share that with you. Alright. So, let’s jump into this Okay, So when we’re going through and we’re talking about placements, whether we want to show the newsfeed or if we want to show the right-hand column or Instagram or the stories or whatever it Is we’re going to go through and we’re going to create a new campaign.

All right, so, let’s hit start over here Now, based on what your marketing objective is Like. If you want article views or if you want leads, or just people to click to your website or whatever it might be, different Marketing objectives can work better, depending on where you place them right. So I just want to give you a quick run-through, though, in this article of What’s worked best for me on pretty much all these different marketing objectives as a whole.

So for this one, since we’re talking about Placements this marketing objective, Let’s just pick traffic for this demo right here and we’ll hit continue And so at the ad set level. Okay. So this is that second step and then the third one you’re going to go through and actually create the ad the actual, creative Right. This is where you’re going to go through and choose which placement? Okay, whether you want to show the news, feed the right-hand column, The audience network on Instagram and the stories on the new Instagram news feed on mobile desktop.

You have all these different options and this office view also, where you choose your audience right now, I’m not going to get into you the audience targeting all that stuff of like who we should show these ads to that’s all in that And as mini-course facebook, as Mini course, So if you guys want that drop a comment down below give the article a thumbs up – and I will share that with you – but let’s come down here to Placements okay now by default they say automatic placements recommended Okay and I don’t always recommend that.

Okay, now, Let’s bring this down, You have a few different audiences right now, when you’re, targeting your warm audience. Okay, Now your warm audience is people who have already visited your website They’re on your email list. They basically have interacted with your Facebook page, So they know who you are Right when it’s that type of group, That’s typically a lot smaller audience. Usually it’s, like you know tens of thousands of people or, if you’ve been doing business for a long time.

It may be in the you know, one hundred two hundred thousand people, but that’s where I’m a would use all Placements. Okay, because they already are familiar with you. So if they see you on Instagram and the stories or the news feed or on Facebook ranking column, there are at ready, like they’re, going to their attentions, going to jump to you and what you’re doing right now, if you’re going to a cold Audience completely cold Out – and they have no idea who you are They’ve, never seen you They’re never heard of you Nothing and you’re trying to get their attention.

What I like to do typically, is go to edit placements and I Usually like to start out with just the Facebook news feeds right here: okay, So what I’ll do is you can see? They’re all checked. I come over here and I uncheck all these. I uncheck the messenger, the audience network, I uncheck Instagram, unchecked instant articles, all of these different ones – and I just start out with Facebook news feeds right now.

This is historically what I’ve seen work best for my business and a lot of other people’s businesses. However, Just because a lot of people are starting to focus on the newsfeed now The the cost of generating leads in the cost of doing business, It can be a little bit higher it’s going up because it’s kind of like the supply and demand right like if You’re going down A freeway and they’ve got like let’s say a hundred billboards on this 50 mile stretch.

Okay and There’s 200 people Go through and show their advertisement on these hundred billboards. Okay, the cost is obviously going to go up and it’s going to go up. Go up go up to the point where there’s not 200, there’s now maybe 150, and then, if there’s that there’s going to still go up to the point where you know They’re leveling out right that 100 And so that’s kind of what’s starting to happen.

There’s so many small businesses, So many people trying to advertise in the news feeds and that’s why I, oh I’ve forgotten check this one. That’s why it’s it’s good to go through and test out some of these different placements. So the second one that I like to go through and test out is the Instagram newsfeed. Okay, now, typically, What I like to do is go through and create a different ad set okay, So what that means is, I would go through.

Let’s say I’m going through and creating this this one with the news feeds I would Continue. I’ve set my budget and I would continue and create the ad, But I would go through and I would create a completely different ad set targeting the same exact audience. Okay, because then we just we can get a really good split test. Okay, So targeting the same exact audience. So we can really know which one converts better and instead of clicking news feeds We for Facebook, We’re going to do the Instagram newsfeed, So we’re going to uncheck that and you can see we’re just targeting the Instagram newsfeed Okay, so I’ve seen I’ve seen different results.

I’ve seen varying stuff, like so sometimes Instagram back in the day. Their advertising platform I didn’t feel like was that great, because the targeting stuff was a little bit off. I feel like it’s gotten a lot better, so you can go through and start targeting more with Instagram and in the news feeds and Then, if you go through and you find out later on, you’re like well – Oh It’s only like it like.

So, let’s go back and let’s say we’re targeting on Facebook, bad as replacement And you go through and you’re. Looking at your stats, Okay and I can – I can shoot another article for that – a little bit later, how to go through and look at your stats. And Let’s say you see, most of your opt-ins in the Facebook newsfeed are on mobile as opposed to desktop, So but more people are opting in like scrolling through on their phone, as opposed to scrolling around on desktop.

Now, Back a few months ago, the mobile newsfeed for Facebook and the desktop newsfeed, Those were actually separate that you could check, but they’re, not anymore. They combined them together. However, what we can do is come up here to Device types and we click on all devices which is recommended, and I typically recommend that as well. But if you’re, seeing like hey mobile, is working so much better than desktop, All you got to do is come over here and click mobile, only Okay, so you’re only showing it but then you’re, obviously you’re going to have to come through and uncheck.

All of these. So you’re only doing on Facebook, news feeds and it’s only showing up in the mobile feed Okay, so it’s not showing up on desktop or vice versa. So you could go through change this to desktop. But as I recommended story now, I would go through and do all the vices All right so guys. That’s basically a quick rundown, So Start out with Facebook. News feeds see how that converts and then, if you want to go through and expand and do some split testing and see some other Different placements, I would test out Instagram news feeds and then you can go see in your analytics, Whether it’s mobile that works better Or even or even desktop right and then another thing that I would do is just go through and and test things out, because your business is Different than anyone else’s business right, And so you might find that, like hey Messenger, messenger, just works amazingly well.

For me, right, like you, just might find that that just works super well. So, like basically messenger ads, you can kind of see this over here When you’re, going through into your Facebook mobile app into the messenger. A little spot like the third one down It’ll be an ad and I’ve seen that actually worked fairly well for certain ads. But keep in mind that the ad creative, so when you get to this next step down here and you create a new ad, Just know that it should probably be a little bit different than the ad that you’re showing on your Facebook newsfeed All right.

So anyway, guys, hopefully that was helpful for you guys kind of break down the different placements and What you should try. First, if you’ve got a small budget like if you got ten to fifteen dollars for twenty dollars a day, I would start out with the Facebook news feeds and then even merge into the Instagram news feeds. If you’ve got a bigger budget, if you’re spending, you know A thousand two thousand dollars per day or even more, then you can obviously have a little bit more of a budget To start experimenting with some of these other ad placements right.

So, anyway, guys this article is helpful, obviously Give it a thumbs up, drop a comment down below. Let me know what you thought. Let me know anything that you know you’ve experienced different placements that work extremely well for your business. I always like to experiment. I always like to try anything So I’d love to hear your feedback. Also, if you guys are brand new here to the blog, Make sure you guys subscribe, because we launched new articles every single week on how to generate more leads, Make more money and grow.

Your business, So thanks so much for reading guys and we’ll see you all later.


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Facebook Ads Split Testing – How To Split Test Facebook Ads For Beginners In 2020

Now somebody asked on one of my previous articles. They asked about hey, we cover split testing, so I figured I kind of cover this in today’s article now, if you’re, like Jason, what the heck is split testing like what does that even mean? Basically, what it is is testing out two different variables in your marketing campaign: Okay, so that could be your whether you’re, using a landing page versus a leave form that could be on your ad you’re, using an image versus another image, or Maybe an image versus a Article or maybe, you’ve got some copy on one ad versus another copy, like you’re, just trying to test out two different things and See which one is going to convert better for you All right now.

The key thing that I would highly stress if you’re going through and especially if you’re brand new to Split testing, is only test one variable at a time Now. What does that mean? So if you’re going through it you’re testing out which landing page, looks better or works better, Okay, Only test out change out, maybe just the headline: Okay and then maybe in another test, you just change out the the call-to-action button Like what it actually says, really: click The call-to-action button then another time You can test out.

Maybe the button color or Something else, but you don’t want to test out too many variables at one time, because if you test out, let’s say on one page, You’ve got the headline and you’ve got kind of like your sand headlines. Centered called actions standard like bullet points and everything, But then you change everything on the next page. You don’t necessarily know like you. Don’t have like that That go to of that standard base of what you know, works Versus why if something else works better or not? Okay, so you want to go through and you want to have your standard chord like okay.

This is what I’m going to be working off of and then I’m going to change the headline see which headline works: better. Okay, this one works better. So I’m going to go switch it in here and change that out to my standard and then I’m going to test out the Call-to-action button see which one works better. Okay, this second one! It didn’t work that well, so I’m just going to keep with my standard and so that’s how you want to go through and do things so There’s a lot of different software’s.

You can go through and use as far as the landing page split testing, But this we’re to talk more about Facebook, advertising split testing. Let me show you guys how they’ve made it a lot simpler in the last couple of months to go through and split test. So Some different things that we can split test is our campaign objective, Whether we’re using link, clicks or website conversions. We can test off audiences, So one audience versus another audience and see which one really converts better.

We can test different ads like different ad creative. So if we want to see okay, Does this image work better than the other image or You know like this is creative versus this other creative or this, this image versus a article, So we can go through and test out a lot of these different things. So I just want to show you guys, really quick how to set this all up inside of the Facebook Ads manager And kind of some of these new updated things here.

So if we come over here to this green, Craig button I’ll go through create a new campaign and this one, let’s just keep it basic and easy, We’re just going to say the traffic campaign case. We want to send people to your blog to your landing page website, Whatever It might be. Okay, now legis. This is fairly new. This isn’t the last couple months, they’ve added this, but it says create a split test.

So it’s a B test, you’re creative Okay. So that’s the actual ad the placement, So is it going to show up in the news feed The right-hand column is going to show up on Instagram or in stories or where is it going to actually be shown the audience? So are you going to show it to people in Texas or California Or Florida, or it could be based off their interest or age groups or a lot of those other things or also delivery, Optimization? Okay, so that could be like clicks on the ad versus landing page views And so we’re going to like go through and cover a lot of this stuff.

So all we do is just click this on and we’re just going to say, traffic and we’ll just name. This, the demo okay, So now we’re going to hit continue. This is going to take us to the ad set level We’re actually going to dive through and hit a lot of these different things. So this is going to kind of cover some of the different split testing strategies and things that you can Kind of, learn and discover here.

So this is, you know, okay, you can go through and you know target different audiences. Those have a little walk through we’re. Not going to hit this right now because kind of already know what what’s saying right there But down here. This is where we’re going to choose the cases variable. What do you want to test out guys? Facebook they’ve made this so easy and they keep making things easier and easier, at least In my opinion, they kind of like walk you through step by step, So you come through and you say: okay, What do you want says like just really quick hitting this here? No audience overlap.

Your potential reach will be randomized and split amongst ad sets to ensure an accurate test. Okay, because they’re going to take a random portion of our people over here, random portion of people over here They kind of are similar and match. But it’s not like overlapping and so you’re going to get the best data possible Right, so we’re going to come over here. What do you want to test So creative, as we talked about before this? Is your actual app? Is it the image that you’re using a article Like? Are you using a carousel ad? Are you using what text are you using Delivery? Optimization, That’s more of like! Okay.

Are you you know going for link clicks? So if they click on the ad or landing page views, okay, so link clicks. There could be somebody that clicks on the ad and Then let’s say they’ve got bad cell service or just on their phone or something like that or the Wi-Fi is bad and it takes forever to load the page. And So they like exit out on the page before they actually even go through and see what the pages that counts as a link click, Whereas landing page views is somebody that is actually going to view the page.

That means a page loaded and they’ve actually seen your website. Okay, so audience right here, We’ve kind of talked about that and then placement So for this example, let’s just say We’ll, say well, sick placement for this one came and this works for all these different ones. So we come down here. Placement variable number one, Okay, so we could say hey automatic placements, which Automatic placements for Facebook What they want to do is they want to be able to show your ad on every location possible right Because really what’s happening with so many more people jumping on Facebook Is that newsfeed, Like the amount of people that are trying to go market on the newsfeed it’s going up, and so you know It’s supply and demand right, There’s only so much space on that newsfeed, so many users, and so it gets filled up.

So they want. You to advertise on Instagram on the right-hand column on the Marketplace on all these different locations. So maybe, for this one we’ll say add, say a we’re just going to leave it automatic placements and ad set B We’re going to actually test out something else. We’re going to come down here, We’re just going to do News feeds right here. The Facebook news feeds All right, so we’re going to test out Everything versus just the news feeds and then we can even add a testing here So like maybe want to go through and test the Instagram newsfeed versus the Facebook newsfeed versus everywhere.

So all we’re going to do is just click on test. Another ad set right here We come down here and instead of doing Facebook, We’ll just click on Instagram, So uncheck the stories and we’ll say the Instagram you see so now. We’ve got we’re going to measure out the histogram newsfeed versus the Facebook newsfeed versus on all Placements right, and so you can come over here and see like where our budget is going to be going.

Okay, 33 %. The budget is going to go towards ad set a 33 percent towards ad set B and 33 percent towards ad set C. Then we come down here and we’re just choosing our audience. Okay, Now the same thing works guys. If we were to come back over here and shit test out instead of placements, We want to test out audience right, we’re going to go through and we’ve got okay audience a who do you want to do maybe want to do a custom saved audience like Dallas, Texas, Fitness right Versus ad set B.

We want to do maybe real estate, Okay, so and obviously you want to probably split test those because we’re not really related, but you can see how you can easily go through and choose these different audiences where Facebook, the nice thing is they’ll they’ll, give a specific Amount of the budget to each one of these different audiences cuz, so back in the day, guys how this all worked is if you create an ad set and you would go through, and You have like three ads in the ad set.

Ok, Facebook and they’re, like first 24 hours, They would kind of just pick whatever ad was performing the best and they would just run with it. Okay, So you didn’t even know if, like maybe one of the two other ones, actually perform better than the one they picked, But they just didn’t really give you enough to run with. So what I did back in the day is, I only have one AD Per ad set. So if we’re come over here choosing more creative right here – Okay, I would just have one AD per ad set, But now it’s nice because they split it evenly.

Cuz then, after you, you can go through and you’re running your split test, you’re, seeing which one actually works, better you’re able to get a lot better idea of which one works the best and why it worked the best and they go through and Improve your advertising From there now, the reason why guys at today we’re doing all the split testing is the lower our cost per lead, lower our cost per click or cost per Engagement or cost per sale or conversion Whatever it is that we’re going for Alright.

So the creative same thing, if you’re doing this, we’re going to be actually hitting this later in the add section. Alright, so you go through, you create your normal audience. Okay, you set like okay. Where do you want to be placed and all this different stuff? And then you can say you know you want link, clicks, landing, page views. What do you want and then you would go and set a budget we hit continue And this is actually where we would set up the split test.

Ok, so add name. Ok, so a day right here We could even run it from different Facebook pages right. It’s like we wanted one from your Personal brand versus one from your company’s brand and then we can say hey. Maybe this one. We want to do an image, Whereas down here or we got to go over here to add B Okay, we would maybe want to try out a article Okay, So we can see like which one works better, Which one gets us the best Bang for our buck, Because it’s all, obviously all about return on our ad spend, So some people will go and spell that out.

Roas return on adspend, So ROI return on investment right, and so That’s kind of the key goal of why I want to go through and set all this up. Okay, So anyway, guys, if you have any other questions, drop down a comment below, if you guys found this article helpful, is pretty self-explanatory From here as far as going through and setting up your ad like if you want to go through and choose an Instagram account.

Okay, this is the one I have Integrating here. You upload a article. You go through, throwing it URL to your website some text, all that stuff, But keep in mind guys only change out one thing. So if on add, B you’re doing a article versus add a you’re doing An image, you want to make sure that this text is all exactly the same. Okay, You want to make sure your call-to-action bowl says, learn more.

You want to make sure that is all Exactly the same as well. You want to make sure it’s setting to the same exact landing page, Because you really want to get a good idea of. Is it the ad that we’re testing out right here, Or maybe you found an ad that works really well, And so you want to test out the landing page like? Is it the headline of a landing page, the call-to-action, the colors? The aim, Like the background, like what is it that really we want to go through and test.

Okay. Now, in my personal experience, The simpler the landing pages, the better just like playing back background of white, Very clear text, just very simple page – that loads, quick and I’ll, get you the right information. That’s what’s I’ve seen his work best So anyway, guys and also, if you guys, want my facebook ads mini course, I’m going to add a link down in the description as well to that Facebook guys mini course and walk you through the Facebook guys manager.

How does have the Facebook pixels? Obviously you got this article right here which helps you with split testing, but will give you a whole rundown of how to set up these ads, like the pros cons of doing different things and just kind of give you a little behind-the-scenes look of my business of What I do and Anyway so hopefully that’s helpful. You guys found this article helpful, Go ahead and give it a thumbs up.

I would greatly appreciate that also drop a comment down below. Let me know what you think And if you guys are brand here brand new here, make sure you guys subscribe to blog cuz. We try to launch the new articles every single week and help you generate more leads, make More money and grow your business So make sure you guys subscribe And with that said guys, I will see you all in the next article.


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FACEBOOK ADS MANAGER Tutorial (2019) – Campaigns Vs. Ad Sets Vs. Ads

So, let’s dive in and the easiest way to really explain all this stuff. You can see kind of you have the look at your campaigns, your ad sets and your ads right up here.

So you can just click and flip through each one of those tabs and The campaign, if you think about it like, should be drawing something like a board or something like that. It’s kind of like at the top and then you kind of like it’s like a pyramid right. So within one Campaign you can have multiple ad sets and then within each ad set you can have multiple ads All right. So, for example, like one campaign might be to get leads and then you’re targeting people in you know Texas, you’re, targeting people in Florida you’re targeting people in California.

Those would be different ad sets and then you would have different. You could have different ads within each one of those ad sets or You could have the same ads within each Mo’s. That says now. I know that’s probably confusing, Let’s jump in and break down exactly What all these are. So if we click on create’ right here, You can see so it’s start over. We have the campaign Okay, so campaign. It says: what’s your marketing objectives Like what do you want to do? Do you want to get people to click to your website? Do you want people to like or comment on your Facebook post? You want people to convert into leaves you want people to go through and make a purchase like.

What do you want So like that’s, basically telling Facebook, because the truth is guys. Facebook has so much data on all of their users that they know what users are more likely to click to a website. They know which users are more likely to kalaiy or comment a post, which ones are more likely to buy something online or by some Specific product online or to opt into a lead generation site. So all that different stuff.

So, that’s why you want to tell them exactly What you’re wanting to do And that’s why a lot of people actually fail with Facebook Ads as they’ll go through and on their Facebook page. So let me just pull up my Facebook page, really quick to show you guys this example So on their Facebook page here, They’ll come down and they’ll make a post And what happens if this will ever load up is you’ll. Get this little boost post button right here, Okay, on every single post that you make boost post and then people will be like, oh well, I boosted my post.

I, like you, know I put money behind it. I did the targeting all that stuff because they made it really simple: just click right. There Cuz obviously they’re going to make it simple, because this is an easy way for Facebook to make money. Then you just go through choose your targeting, who you want to target and you hit boost right. You spend five ten twenty bucks a day, However, when you go through and hit boost posts, this is choosing the market objective of Engagement.

Okay, Which means Facebook is going to show that posts of people more likely to like and comment on your posts, Not necessarily go and click to your website or generate a lead or make a sale or any of that stuff. So Sometimes you do want to do that. Sometimes you do want to go, get the engagement, the social proof behind a post. That’s really good for branding Right, but you don’t always want to do that So the campaign that is your marketing objectives And will hit those different market objectives here in just a second and then your ad set.

This is your targeting Okay! It’s who you want to target This is going to where you’re going to target the custom audiences that we’ve created the look-alike audiences. Alright, this is where you’re going to choose the age, the gender. If you wanted to do interest or a specific location, Any of that! That’s all in the ad set level: that’s telling Facebook who you want to target And then you can see and they’ve made it really simple.

That used to not have it like this, But they made the structure very, very simple, Okay, and So you can see this. The audience like I just explained in the placement, So what the placement is is. Are you going to place your ad on Facebook, I’m the newsfeed? Are you going to place into Facebook right hand, column? Are you going to place it in the Instagram newsfeed? So it’s kind of like old, traditional marketing.

Do you want in the magazine? Do you also want in the newspaper? Do you want it on the billboard? Do you want on the radio So just like all the different places that Facebook owns, which they actually own? Quite a bit of space right So, like you’ve got the Facebook stories. We’ve got the Instagram stories. You’ve got. You know the Instagram newsfeed Facebook newsfeed, So we’re ever. You want to place it we’re going to dive into which placements, I believe, are the best and when you should go through, and You know, expand it out to more places We’ll get into all that stuff here.

But then also your your budget and your schedule, like You, want to spend five dollars a day, ten dollars a day, a hundred dollars a day, or do you want to spend a lifetime budget of $ 100 over the course of a month? Or do you want this? The campaign spent $ 5 and ongoing until you shut it off Whatever it is, and then the ad is obviously what you actually see on Facebook or even on Instagram. So it’s the image, it’s the headline, It’s the text and the copy of all that stuff and we’ll get into the different ad formats And when to use each one and how to use each one.

What what things to really think about here in a later article! So with that said guys what, when it comes to what your market objective, there’s there’s several things that we got ta think about and, like I said, We need to know what our marketing objective is and Facebook has all this data on all of these users. So if we want to send people to our Website just to kind of check out a new blog post that we have or whatever We’re going to use traffic, if we want them to like or comment on our Facebook posts, We would use engagement.

Okay, if, obviously, if you guys have a app or something like that mobile app you’d use this one, I’ve never used it. If you want people to go through and read a article that you’ve promoted, you’d use article views because Facebook knows which people are more Likely to sit on their phone or souther computer and read a article on Facebook All right Now this one, as I mentioned earlier, If you’re brand new starting out, You don’t have any custom audience of any existing users or any existing buyers or leads, or anything like that.

This is a great one, because then you go shoot a you know two three-minute article talking about your product services, whatever it is, Promote it for, like five bucks, a day run it for ten days You spend fifty bucks and you’ll have a few thousand people. Usually you can get article views for about one penny per article view Okay. So if you look at that and that’s a three second article view, that’s not like a ten or you know, 25 percent view of the article.

But if you look at that, you Five dollars per day – That’s 500 people that are reading the article and it’s going to be exposed and reached a lot more than that. So that’s a really quick and easy way, simple way to go through and expand that audience lead generation right here is not necessarily using Landing pages kay we’re going to actually do as section on lead forms, because that’s a little bit a little bit different.

But basically, you run an ad and it’s to get a lead right: schisms, name, phone number, email address or even physical address and Then, instead of sending them to another website like a landing page to get that lead. What you’re going to do is there’s a pre-built form on Facebook. They click it, It pops open and then it pre-populates with all the information they already have on file with Facebook.

Okay, so it’s really cool. It’s really powerful. There are some pros to it. There are some cons to it, We’ll cover those as well and then messages. This is to get people opting in and starting that communication with facebook Messenger, Which is super powerful as well. If you go through kind of the facebook Messenger bot course that we’ve got the module in here, then that’s going to be able to help you as well with this piece and then We’ve got conversions, which this one is going to be more.

This one’s going to be big time with landing pages right or, if you’re, converting somebody into an actual purchase or sale or whatever. So that’s with the pixels, creating those custom, conversions all that That’s where you’re going to use this now catalog sales. This is going to be a lot more for e-commerce stuff, but to be completely honest, I’ve not done a ton with that, because I don’t run ecommerce stuff store visits.

This is a newer one. I haven’t done a lot with that Brand awareness and reach. I messed around with those a little bit, But as far as like going through and reaching a broad audience and building a custom audience, I like to use article views still for that. So So those are kind of different things, and one thing that I would like to just kind of like Just say so you guys kind of are aware On this traffic one.

You might look at that. You may like, oh, why would I ever use that? So I’m just going to use the conversions or the lead generation right here if you’re trying to generate leads. However, If you guys remember from the retargeting section, If you’re not spending enough money each week to get at least twenty convert, You actually want to do this traffic campaign. Okay, because Facebook’s their conversion algorithm, It really optimizes and really starts working which you’re getting about 15 to 20 conversions per week.

So that’s about two to three per day. So if you’re spending only like two to three dollars on a retarding campaign, That’s probably not enough money being spent to actually get those 15 to 20 conversions. So I would do is. I would spend two to three dollars on the the traffic campaign and run that okay, So those are just kind of some of the different marketing objectives, We’ll get diamond deep into each one of these will show you guys how to set them up.

I just kind of wanted to get to that and explain like why you would use different ones and when you would and Then even kind of break down the campaigns ad set and AD level. So with that said guys, I will see you in the next article


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10X Social Proof With Your Facebook Ads – Facebook Advertising Tips And Strategies

So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.

Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.

It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.

If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.

Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.

Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.

Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.

We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.

We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.

We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.

The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.

Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.

We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.

So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.

So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.

So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.

That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.

I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.

We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.

If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.

We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.

That said guys, I hope you have an amazing rest of the day and I will talk to you all soon.


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