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Online Marketing

How to use facebook ads business manager (power editor & ads manager) with examples 2017

If you don’t now, just go to your Facebook, personal account and click on that sit in button, and you click on manage the ad, and it will direct you to this page right here.

So, first of all, if you want to switch between the ad manager and the power editor, you click on this three lines right here and you can switch between them now. The difference between the ad manager in the power editor is not a really a big deal. Unless, if you are interested in the data, the data analysis and well, I paused the article – and I forgot where I left off, so I’m just going to recap for quick.

As I said before, guys you can switch between the accounts from here and then Facebook. I believe that gives you the ability to have two different accounts. Two different business manager accounts that you can switch between from here or from here. You can switch between them. Now I have two different totally different niches and two different websites, and I don’t want to mix up between the between the pixels.

Now, if you, if you have like one one account you can, you can manage you, can you can advertise any any Facebook page, any Instagram accounts, and, and this in this account I have two competing running one. They are basically the same. Are the same lead generation ad, but the only one difference is that I’m split testing between Facebook and Instagram and see which one is the best: that’s why they have this one for Instagram, lead generation in this one for Facebook and that’s it for the power editor Different accounts now how to really use all this commands right here.

First of all, if you want to change or edit anything, you go and select the campaign that you are willing to work on, and you want to select it from here. Just check that and then you can quick edit from here if you want to turn it off, just like that, you click here and you will turn it off. You want to change the name or find find in droid please now, if you want to change anything inside the inside of the ad, like the description or the photo or the interest or anything like that, you have first to go to the abscess.

I mean you can’t change anything right here if you click a unit first to select that and you go here, you have two ways: either you click on this pin right here to edit or click here or click here, three weeks. So now I’m going to click on this one as I used to do and if this one will open up – and this is just the performance review of what the ad is doing right now. But if you want to edit, you click on the pin.

All the time and as I told you guys in the campaign II, there is no much things to to change. Unless, if you want to change, then it can name of the campaign, any wants to add some rules, and this is really the chance to talk about the rules. If you want to create a rule, just click on that and you select. What will a rule you want, for example, a lifetime spent? You want to maybe limit the budget, the total budget – I’m talking about here to $ 500, if you, if you select that $ 500 and you click on create once the the threshold of $ 500 is rich, the account is going to be turned off automatically.

So you don’t have to you: don’t have the action that we selected turn off the campaign. You can change all the time. We can change this to adjust budgets or anything like that. You want, but the most used is turn off in a threshold of 500. I’m not sitting there up just showing you guys how it works. Now we want to change we’re going to do the same thing enter the asset. If you want to change the the audience the interest they can, I will show you guys, but you still have to select if you have more than one campaign, if you select, this can be, as you can see guys here, it will show up only that campaign In this other tabs right here, but if I didn’t select anything this select this one, if I go to the asset now, I’m going to see both of them alright.

So if you want to see only one, the one interested in you – click on that cilix and you will see only one right here, so that this is the Instagram one. It says here copy. I, if I want to change that, I will change it, but it’s just a waste of time. I know what is this about so now. If I want to do the same thing, you have to select that, and I will edit for it is from here, as I told you guys it, it is from here or edit from here.

I used to do this all the time, so I’m going to go ahead and select that and you go always to edit the thing – and here you will see here. You will see the acid name and the page that you selected in the budget and everything that you are working on. So my budget is ten days ten dollars a day and one one thing that I don’t understand here is: I will show you guys in the other ad, if you select move I’ll only it going to give you Facebook or Instagram.

I checked Instagram because this this is basically an Instagram ads that I have right here. But surprisingly, if I go to to my Facebook ad that I run and dis select that one and go to the campaign again and edit from here, I have to select and go here and go to edit. So surprisingly, what you’re going to see guys there? So always, this is my interest. This is my audience and stuff like that. I don’t have any problem to share this so, but if you go to here, you’re going to see that it has the feed here right, it’s only the feed, ok – and I dis – elect the instance article, and what is this basically is this right here.

It is showing up in the mobile phones, but I select only the feeds, but if I go to the asset or the ad now and felix always this one and open it up here and I go to edit I’ll show you guys that the the Facebook automatically Is displaying to its applauding now it’s displaying to automatically, and I think that this is a bug in their system, so this one I even selected – I don’t know where it is coming from and I don’t know how to get rid of it.

Maybe because I don’t know – or maybe it’s a bug in their system now, this is the newsfeed of you guys know what this one is. I don’t know what is it about, so they showed you guys before it’s not showing there. Now, that’s it’s 40. How to selecting stuff like that now, if he wants to I’ll, go, go back to the cover, if you want to dis, select just click remove here the X X and it will deselect all the selected or the chicks boxes.

Now, if you want to do, if you want to duplicate a campaign, just select the campaign that you want and click on duplicate in each Jenna create it just like that campaign right here and it’s going to create and that’s it and it’s going to great and Add endure that campaign that you duplicated and the same thing you can duplicate from here or you can duplicate from here always now. This quick edit is used mostly to turn off a little.

The guys turn off quickly. If you want to turn off the selected 1:06. All and turn off – oh that’s one! Now, if you want to delete this is clear if you guys want to put a rule this, you can put it here. As I showed you before, there is two ways: either you going to select this one and edit and create a rule from here or you can create a rule directly from here. Now, let’s go to the data, as you can see guys here, the power editor is given more way more data than the ad manager, and it gives you all the data to reach the CTR and the CPL, as I I have here, is Cpl and also a Cost per click or conversion, because this is the lead generation, the all clicks, the CTR click-through rate, the impression or the cost per impression, 4000 impression and the cost per click in the amount spent so far and the objective is lead generation, and this is auction.

The difference between auction or limited limited amounts in the auction automatically Facebook calculates the amounts, but if you want to put a certain specific amounts per lead – and this is something that I want – I don’t want to miss round with because I tried it before and it Didn’t work for me so basically you’re going to sit. For example, one dollar per lead and facebook is going to optimize that and bring you people per one dollar, but I prefer to pay to make it automatic and now that’s it for the power editor.

If I go to the ad manager, it’s just the same thing, but less data, the data that is here it’s list and it’s loading right now, just waiting for it and that’s it so guys the difference. As I told you get the data and you can always add as much as you want here, so it’s going to be the same thing, but this account overview is giving you a general overview of what’s going on in your account now to give you the reach.

The amount spent so far and impression – and if you go below right here, it’s going to give you the overview of the edging gender if you select that per the amount spent. So how many people were each in how much which stands the same thing here? How many people were rich in the amount spent, but and during the day time here you you, you will see the countries if you are using multiple countries or the country’s.

If you go to the reason why she is going to give you, depending on what you select here, I’m going to keep it the amount spins and it’s loading all the time and it’s going to give you the amount spent on a different country. The darker blue is the country in the excuse me, the states that spend a lot of money and the less dark is the states where the impression or the lead, the click or the lead generation is less expensive.

This gives you an idea about how to manage this state. If you want to exclude some states or something like that, and I think that’s it guys, it’s just a broad walk round of the ad manager in the Fed power editor in the Facebook advertising tool. And if you liked this article and you think it’s really very knowledgeable and just subscribe and click like and so that other people or people will profit from this, and really people want to learn, you don’t have to like pay money or anything like that.

To learn. For Facebook ads, I learned there this thing by myself, just by practice and stuff like that, so guys, that’s it! For this article, see you next time! Thank you so much you


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Categories
Online Marketing

FACEBOOK ADS MANAGER Tutorial (2019) – Campaigns Vs. Ad Sets Vs. Ads

So, let’s dive in and the easiest way to really explain all this stuff. You can see kind of you have the look at your campaigns, your ad sets and your ads right up here.

So you can just click and flip through each one of those tabs and The campaign, if you think about it like, should be drawing something like a board or something like that. It’s kind of like at the top and then you kind of like it’s like a pyramid right. So within one Campaign you can have multiple ad sets and then within each ad set you can have multiple ads All right. So, for example, like one campaign might be to get leads and then you’re targeting people in you know Texas, you’re, targeting people in Florida you’re targeting people in California.

Those would be different ad sets and then you would have different. You could have different ads within each one of those ad sets or You could have the same ads within each Mo’s. That says now. I know that’s probably confusing, Let’s jump in and break down exactly What all these are. So if we click on create’ right here, You can see so it’s start over. We have the campaign Okay, so campaign. It says: what’s your marketing objectives Like what do you want to do? Do you want to get people to click to your website? Do you want people to like or comment on your Facebook post? You want people to convert into leaves you want people to go through and make a purchase like.

What do you want So like that’s, basically telling Facebook, because the truth is guys. Facebook has so much data on all of their users that they know what users are more likely to click to a website. They know which users are more likely to kalaiy or comment a post, which ones are more likely to buy something online or by some Specific product online or to opt into a lead generation site. So all that different stuff.

So, that’s why you want to tell them exactly What you’re wanting to do And that’s why a lot of people actually fail with Facebook Ads as they’ll go through and on their Facebook page. So let me just pull up my Facebook page, really quick to show you guys this example So on their Facebook page here, They’ll come down and they’ll make a post And what happens if this will ever load up is you’ll. Get this little boost post button right here, Okay, on every single post that you make boost post and then people will be like, oh well, I boosted my post.

I, like you, know I put money behind it. I did the targeting all that stuff because they made it really simple: just click right. There Cuz obviously they’re going to make it simple, because this is an easy way for Facebook to make money. Then you just go through choose your targeting, who you want to target and you hit boost right. You spend five ten twenty bucks a day, However, when you go through and hit boost posts, this is choosing the market objective of Engagement.

Okay, Which means Facebook is going to show that posts of people more likely to like and comment on your posts, Not necessarily go and click to your website or generate a lead or make a sale or any of that stuff. So Sometimes you do want to do that. Sometimes you do want to go, get the engagement, the social proof behind a post. That’s really good for branding Right, but you don’t always want to do that So the campaign that is your marketing objectives And will hit those different market objectives here in just a second and then your ad set.

This is your targeting Okay! It’s who you want to target This is going to where you’re going to target the custom audiences that we’ve created the look-alike audiences. Alright, this is where you’re going to choose the age, the gender. If you wanted to do interest or a specific location, Any of that! That’s all in the ad set level: that’s telling Facebook who you want to target And then you can see and they’ve made it really simple.

That used to not have it like this, But they made the structure very, very simple, Okay, and So you can see this. The audience like I just explained in the placement, So what the placement is is. Are you going to place your ad on Facebook, I’m the newsfeed? Are you going to place into Facebook right hand, column? Are you going to place it in the Instagram newsfeed? So it’s kind of like old, traditional marketing.

Do you want in the magazine? Do you also want in the newspaper? Do you want it on the billboard? Do you want on the radio So just like all the different places that Facebook owns, which they actually own? Quite a bit of space right So, like you’ve got the Facebook stories. We’ve got the Instagram stories. You’ve got. You know the Instagram newsfeed Facebook newsfeed, So we’re ever. You want to place it we’re going to dive into which placements, I believe, are the best and when you should go through, and You know, expand it out to more places We’ll get into all that stuff here.

But then also your your budget and your schedule, like You, want to spend five dollars a day, ten dollars a day, a hundred dollars a day, or do you want to spend a lifetime budget of $ 100 over the course of a month? Or do you want this? The campaign spent $ 5 and ongoing until you shut it off Whatever it is, and then the ad is obviously what you actually see on Facebook or even on Instagram. So it’s the image, it’s the headline, It’s the text and the copy of all that stuff and we’ll get into the different ad formats And when to use each one and how to use each one.

What what things to really think about here in a later article! So with that said guys what, when it comes to what your market objective, there’s there’s several things that we got ta think about and, like I said, We need to know what our marketing objective is and Facebook has all this data on all of these users. So if we want to send people to our Website just to kind of check out a new blog post that we have or whatever We’re going to use traffic, if we want them to like or comment on our Facebook posts, We would use engagement.

Okay, if, obviously, if you guys have a app or something like that mobile app you’d use this one, I’ve never used it. If you want people to go through and read a article that you’ve promoted, you’d use article views because Facebook knows which people are more Likely to sit on their phone or souther computer and read a article on Facebook All right Now this one, as I mentioned earlier, If you’re brand new starting out, You don’t have any custom audience of any existing users or any existing buyers or leads, or anything like that.

This is a great one, because then you go shoot a you know two three-minute article talking about your product services, whatever it is, Promote it for, like five bucks, a day run it for ten days You spend fifty bucks and you’ll have a few thousand people. Usually you can get article views for about one penny per article view Okay. So if you look at that and that’s a three second article view, that’s not like a ten or you know, 25 percent view of the article.

But if you look at that, you Five dollars per day – That’s 500 people that are reading the article and it’s going to be exposed and reached a lot more than that. So that’s a really quick and easy way, simple way to go through and expand that audience lead generation right here is not necessarily using Landing pages kay we’re going to actually do as section on lead forms, because that’s a little bit a little bit different.

But basically, you run an ad and it’s to get a lead right: schisms, name, phone number, email address or even physical address and Then, instead of sending them to another website like a landing page to get that lead. What you’re going to do is there’s a pre-built form on Facebook. They click it, It pops open and then it pre-populates with all the information they already have on file with Facebook.

Okay, so it’s really cool. It’s really powerful. There are some pros to it. There are some cons to it, We’ll cover those as well and then messages. This is to get people opting in and starting that communication with facebook Messenger, Which is super powerful as well. If you go through kind of the facebook Messenger bot course that we’ve got the module in here, then that’s going to be able to help you as well with this piece and then We’ve got conversions, which this one is going to be more.

This one’s going to be big time with landing pages right or, if you’re, converting somebody into an actual purchase or sale or whatever. So that’s with the pixels, creating those custom, conversions all that That’s where you’re going to use this now catalog sales. This is going to be a lot more for e-commerce stuff, but to be completely honest, I’ve not done a ton with that, because I don’t run ecommerce stuff store visits.

This is a newer one. I haven’t done a lot with that Brand awareness and reach. I messed around with those a little bit, But as far as like going through and reaching a broad audience and building a custom audience, I like to use article views still for that. So So those are kind of different things, and one thing that I would like to just kind of like Just say so you guys kind of are aware On this traffic one.

You might look at that. You may like, oh, why would I ever use that? So I’m just going to use the conversions or the lead generation right here if you’re trying to generate leads. However, If you guys remember from the retargeting section, If you’re not spending enough money each week to get at least twenty convert, You actually want to do this traffic campaign. Okay, because Facebook’s their conversion algorithm, It really optimizes and really starts working which you’re getting about 15 to 20 conversions per week.

So that’s about two to three per day. So if you’re spending only like two to three dollars on a retarding campaign, That’s probably not enough money being spent to actually get those 15 to 20 conversions. So I would do is. I would spend two to three dollars on the the traffic campaign and run that okay, So those are just kind of some of the different marketing objectives, We’ll get diamond deep into each one of these will show you guys how to set them up.

I just kind of wanted to get to that and explain like why you would use different ones and when you would and Then even kind of break down the campaigns ad set and AD level. So with that said guys, I will see you in the next article


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