Online Marketing

How To Set Up Custom Conversions In Facebook Ads Manager | 2019 Tutorial

So what you use custom conversions for is basically, if you have a page and you want to track something – you can use – use the custom conversion to track that. So I’m going to show you how to do that, but before we get into that definitely subscribe.

If you’re new subscriber hit that alert button, so you know what I post a new article event: any comments or suggestions for future articles or for this article leave that down below alright. So let’s actually get right into it, don’t waste any more time! You know how I roll, so what you want to do is once you go to business, stop facebook.Com and you have your account set up. What you’re going to want to do.

Is you want to go to your ads manager? So you just click over here and then you want to go to all tools and then under measure and report you want to go to custom, conversions. Okay, I can make a different articles on different topics. I don’t want to go too in depth today because you can kind of get lost, but that is a good idea that might actually just make a little mini Facebook Ads course, for you guys, you know where things are um, so let’s actually do that.

Actually, I’m right on the spot right, that’s how we do around here, just kind of got to do things alright, so once we’re in the custom conversions area, this is actually a pixel that I don’t really normally use, I’m just starting to use it some more. So, there’s not that much data for my custom, conversions, but what you want to do is click on create custom conversion and then from here you can give your custom conversion a name.

So you can say something like signed up for training. You give it a description. If you want so, for example, signed up for live training on November 15, all right and then you select the data source, so the data source is basically your pixel and I can make another article showing you how to actually put your pixel on quick models. I already made a article about that, but I’ll do an update, a article for you guys coming soon.

So then you want to select the URL traffic, so you can select all URL traffic or you can select standard events. So, for example, if someone were to view content, you can select that or you can select a purchase. So this is basically basically saying if someone view to page and you will select the URL or if someone made a purchase on a particular URL, you can do that. So, let’s actually just say view content for now.

So what we want to do, though, is you want to go into our clickfunnels account or wherever your URL is for whatever particular thing you’re trying to set up all right, so once you are here inside, your clickfunnels account you’re going to want to go to the Funnel that you’re going to actually use and they’re going to go, find the final step, so I’ve been promoting a live training. So if you haven’t seen my live, training on YouTube ads definitely go read that it is getting taken down tomorrow.

So definitely go read that so, let’s just say that I have this training and I want someone to as someone signs up so if they get to the Thank You page, which is this area, I want them. I want to know about that. So what I’m going to do is I’m going to open this up and I’m going to copy this URL and I’m going to go back to Facebook, ad manager and then what I’m going to do here is I’m going to actually put in the rule here.

So the rule is basically as long as this URL contains or doesn’t contain or equals, and someone lands on this, and this will equal a few columns in so we can say equals we can say contains, or does it contain there to clear I like to either Use contained, depending on what I’m doing so, if it’s someone’s making your purchase, though I would select, I would select equals to make sure that that page is the specific page they have to land on.

In order to make that purchase. You can also add multiple other rules, so you can say rule number one they have to land on this page and you can do like doesn’t contain, for example, so like if you had a page. So if they got here, but they didn’t go to the actual, live training room, you can say doesn’t contain and I can actually make a article talking about retargeting as well, so you guys know how to do that.

You can also setup a conversion value. So if you have some type of value for this particular conversion, this is mainly used for like if you have purchases, but so this are just a few content, then you can just leave it here and then once you have done this just by selecting the website Event, you just click create. I wonder if this loads other no okay, it doesn’t other events. Okay, so you can click create and then it’s going to say your custom conversion for sign up for trading has been set up and that’s pretty much it.

So as people go to this page, it’s going to it’s going to trigger this, and it’s going to say this person signed up and then you can make look-alike audiences based on how many people signed up for this training. For this particular train, you can make a look like audience based on the people that actually do sign up. Okay. So, for example, this one you can see here it says active, no recent activity because I’m not promoting this, and this one has no activity X.

I just made these so, for example, for this one it was show active, because someone actually did take this step here. So this category is a lead. That’s what I’m trying to try to show you, but I don’t know why it’s not allowing me to show that, but in any regard, this is how you would set that up and then, if you want to go into your ads manager, you can actually on the Actual dashboard itself, you can actually show those custom perversions.

So if you go to, if you scroll up here, columns and you go to customize columns and you go to convert under conversions and go to custom conversions as soon as it’s loads. You can then select your custom conversions from this area, so you can look at the total, so if you want to select so, let’s just select, some of these are deleted. Okay, let’s select this and we’ll just have this in this actual window, and then we can click apply.

Um Benni adds up those not going to show, but you. If I was running ads to this particular page, then I would know how many people signed up because based on the custom conversion um and then this will show up right here in this area. So that’s pretty much how you would set up a custom conversion. You can have custom conversions for different things. Facebook ad manager used to have different custom conversions, I’m not too sure.

Wouldn’t they change that. So I have to look into that, but it’s pretty simple to set that up and then you can kind of use that for your business but, like I said I will definitely have more tutorials on Facebook Ads just because it’s something that a lot of people kind Of get confused and it’s really not that hard, and you know once you kind of know what you you can definitely get some good results using Facebook as if you know you’re doing so.

If you have any comments or suggestions, leave those down below and if you haven’t subscribed, definitely subscribe and hit that alert button. So you know when I post a new article. Thank you guys so much for reading and if you haven’t checked out my live training on YouTube ads, you definitely want to go check that out that is going to be shut down pretty soon. So definitely go check that out and I’ll see you guys in this article.

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Online Marketing

FACEBOOK ADS MANAGER Tutorial (2019) – Campaigns Vs. Ad Sets Vs. Ads

So, let’s dive in and the easiest way to really explain all this stuff. You can see kind of you have the look at your campaigns, your ad sets and your ads right up here.

So you can just click and flip through each one of those tabs and The campaign, if you think about it like, should be drawing something like a board or something like that. It’s kind of like at the top and then you kind of like it’s like a pyramid right. So within one Campaign you can have multiple ad sets and then within each ad set you can have multiple ads All right. So, for example, like one campaign might be to get leads and then you’re targeting people in you know Texas, you’re, targeting people in Florida you’re targeting people in California.

Those would be different ad sets and then you would have different. You could have different ads within each one of those ad sets or You could have the same ads within each Mo’s. That says now. I know that’s probably confusing, Let’s jump in and break down exactly What all these are. So if we click on create’ right here, You can see so it’s start over. We have the campaign Okay, so campaign. It says: what’s your marketing objectives Like what do you want to do? Do you want to get people to click to your website? Do you want people to like or comment on your Facebook post? You want people to convert into leaves you want people to go through and make a purchase like.

What do you want So like that’s, basically telling Facebook, because the truth is guys. Facebook has so much data on all of their users that they know what users are more likely to click to a website. They know which users are more likely to kalaiy or comment a post, which ones are more likely to buy something online or by some Specific product online or to opt into a lead generation site. So all that different stuff.

So, that’s why you want to tell them exactly What you’re wanting to do And that’s why a lot of people actually fail with Facebook Ads as they’ll go through and on their Facebook page. So let me just pull up my Facebook page, really quick to show you guys this example So on their Facebook page here, They’ll come down and they’ll make a post And what happens if this will ever load up is you’ll. Get this little boost post button right here, Okay, on every single post that you make boost post and then people will be like, oh well, I boosted my post.

I, like you, know I put money behind it. I did the targeting all that stuff because they made it really simple: just click right. There Cuz obviously they’re going to make it simple, because this is an easy way for Facebook to make money. Then you just go through choose your targeting, who you want to target and you hit boost right. You spend five ten twenty bucks a day, However, when you go through and hit boost posts, this is choosing the market objective of Engagement.

Okay, Which means Facebook is going to show that posts of people more likely to like and comment on your posts, Not necessarily go and click to your website or generate a lead or make a sale or any of that stuff. So Sometimes you do want to do that. Sometimes you do want to go, get the engagement, the social proof behind a post. That’s really good for branding Right, but you don’t always want to do that So the campaign that is your marketing objectives And will hit those different market objectives here in just a second and then your ad set.

This is your targeting Okay! It’s who you want to target This is going to where you’re going to target the custom audiences that we’ve created the look-alike audiences. Alright, this is where you’re going to choose the age, the gender. If you wanted to do interest or a specific location, Any of that! That’s all in the ad set level: that’s telling Facebook who you want to target And then you can see and they’ve made it really simple.

That used to not have it like this, But they made the structure very, very simple, Okay, and So you can see this. The audience like I just explained in the placement, So what the placement is is. Are you going to place your ad on Facebook, I’m the newsfeed? Are you going to place into Facebook right hand, column? Are you going to place it in the Instagram newsfeed? So it’s kind of like old, traditional marketing.

Do you want in the magazine? Do you also want in the newspaper? Do you want it on the billboard? Do you want on the radio So just like all the different places that Facebook owns, which they actually own? Quite a bit of space right So, like you’ve got the Facebook stories. We’ve got the Instagram stories. You’ve got. You know the Instagram newsfeed Facebook newsfeed, So we’re ever. You want to place it we’re going to dive into which placements, I believe, are the best and when you should go through, and You know, expand it out to more places We’ll get into all that stuff here.

But then also your your budget and your schedule, like You, want to spend five dollars a day, ten dollars a day, a hundred dollars a day, or do you want to spend a lifetime budget of $ 100 over the course of a month? Or do you want this? The campaign spent $ 5 and ongoing until you shut it off Whatever it is, and then the ad is obviously what you actually see on Facebook or even on Instagram. So it’s the image, it’s the headline, It’s the text and the copy of all that stuff and we’ll get into the different ad formats And when to use each one and how to use each one.

What what things to really think about here in a later article! So with that said guys what, when it comes to what your market objective, there’s there’s several things that we got ta think about and, like I said, We need to know what our marketing objective is and Facebook has all this data on all of these users. So if we want to send people to our Website just to kind of check out a new blog post that we have or whatever We’re going to use traffic, if we want them to like or comment on our Facebook posts, We would use engagement.

Okay, if, obviously, if you guys have a app or something like that mobile app you’d use this one, I’ve never used it. If you want people to go through and read a article that you’ve promoted, you’d use article views because Facebook knows which people are more Likely to sit on their phone or souther computer and read a article on Facebook All right Now this one, as I mentioned earlier, If you’re brand new starting out, You don’t have any custom audience of any existing users or any existing buyers or leads, or anything like that.

This is a great one, because then you go shoot a you know two three-minute article talking about your product services, whatever it is, Promote it for, like five bucks, a day run it for ten days You spend fifty bucks and you’ll have a few thousand people. Usually you can get article views for about one penny per article view Okay. So if you look at that and that’s a three second article view, that’s not like a ten or you know, 25 percent view of the article.

But if you look at that, you Five dollars per day – That’s 500 people that are reading the article and it’s going to be exposed and reached a lot more than that. So that’s a really quick and easy way, simple way to go through and expand that audience lead generation right here is not necessarily using Landing pages kay we’re going to actually do as section on lead forms, because that’s a little bit a little bit different.

But basically, you run an ad and it’s to get a lead right: schisms, name, phone number, email address or even physical address and Then, instead of sending them to another website like a landing page to get that lead. What you’re going to do is there’s a pre-built form on Facebook. They click it, It pops open and then it pre-populates with all the information they already have on file with Facebook.

Okay, so it’s really cool. It’s really powerful. There are some pros to it. There are some cons to it, We’ll cover those as well and then messages. This is to get people opting in and starting that communication with facebook Messenger, Which is super powerful as well. If you go through kind of the facebook Messenger bot course that we’ve got the module in here, then that’s going to be able to help you as well with this piece and then We’ve got conversions, which this one is going to be more.

This one’s going to be big time with landing pages right or, if you’re, converting somebody into an actual purchase or sale or whatever. So that’s with the pixels, creating those custom, conversions all that That’s where you’re going to use this now catalog sales. This is going to be a lot more for e-commerce stuff, but to be completely honest, I’ve not done a ton with that, because I don’t run ecommerce stuff store visits.

This is a newer one. I haven’t done a lot with that Brand awareness and reach. I messed around with those a little bit, But as far as like going through and reaching a broad audience and building a custom audience, I like to use article views still for that. So So those are kind of different things, and one thing that I would like to just kind of like Just say so you guys kind of are aware On this traffic one.

You might look at that. You may like, oh, why would I ever use that? So I’m just going to use the conversions or the lead generation right here if you’re trying to generate leads. However, If you guys remember from the retargeting section, If you’re not spending enough money each week to get at least twenty convert, You actually want to do this traffic campaign. Okay, because Facebook’s their conversion algorithm, It really optimizes and really starts working which you’re getting about 15 to 20 conversions per week.

So that’s about two to three per day. So if you’re spending only like two to three dollars on a retarding campaign, That’s probably not enough money being spent to actually get those 15 to 20 conversions. So I would do is. I would spend two to three dollars on the the traffic campaign and run that okay, So those are just kind of some of the different marketing objectives, We’ll get diamond deep into each one of these will show you guys how to set them up.

I just kind of wanted to get to that and explain like why you would use different ones and when you would and Then even kind of break down the campaigns ad set and AD level. So with that said guys, I will see you in the next article

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