Categories
Online Marketing

How To Know Your EXACT ROI With Facebook Ads – Facebook Ads Custom Tracking

You can also customize these columns, So what I’m talking about is columns. You’ve got the campaign name, you got the results, So how many you know right here, you’re, looking at how many leads were in this weight loss challenge thing right here: how much it cost Pearlie? How Much was spent The frequency.

The frequency is basically how often it’s shown to your audience And I actually like to shoot from 1.5 over a seven-day time span. So we come over here and we do this. This hasn’t ran for a while. So it’s going to be hard, but since its lifetime – and this was over the course of months – If you know with a 1.6 – is totally fine. So if we come up here – and we do last 7 days If we’re looking at the frequency which, like I said this – is a demo account now – and I don’t really run ads on here – But I shoot for this in the last 7 days to be out 1.

5. Okay, So we got unique clicks. We’ve got all these different things that you can go through and see like delivery, It’s going to give you a little bit different information. Let’s just go back to lifetime, So we actually have some data in here. The reach like how many people wrought reached cost per thousand people reach. So you know that’s CPM, So it’s cost per milla, which milla and Latin means a thousand.

So it’s basically that’s where that’s where the the terminology came from by the way. So that’s where it’s saying like okay, how much it costs to reach thousand people, which is twenty bucks, So you’ve got all these different breakdowns. You know cross per device performance and clicks. Typically, what I use is either the performance which is the default, or Sometimes I do performance and clicks or if I’m running a article ad, I like to do the article engagement cuz.

It shows you okay, how much it costs per three second view. Ten second view and So on, or you got like the twenty five percent article read: 50 percent 75. These are article ad campaigns, So obviously that’s why it’s not showing up any data there. Okay, Now another thing you can do is customize the columns. Now this one is really big, and This is something that you want to go through and do when you’re setting up your own custom conversions custom audiences, all that, so what we’re going to do is took forever to pop up.

But like let’s jump over here and Let’s just go into custom conversions, Okay, so we want to initially set up some custom. Conversions, Like let’s say, we’ll, set up a custom conversion for leads generated, Okay or appointment, set and then also a custom conversion for sales that actually go through. Ok. So once this pulls up here in a second we’ll go through and we’ll make sure that those custom conversions are set and then I’ll show you how to go through and customize the calls, because then it’s really nice, because what happens is And let’s go over here To the demo account Just so we’re not messing anything up, So what happens? Is you go through and you can see how much you spent per day? Okay, what your daily budget is, how much you’ve spent in total.

How many leads were generated, your cost per lead. Your cost per sale, how many sales were made And You just get a whole bunch of data here? Okay, so if we come on here and Let’s create a custom conversion, So let’s say that this is our our lead page that were generate leads from Okay. So this is kind of like a little Facebook Ads mini course. I’ve got right here, So any one that hits this URL right here.

That means they have become a lead in our system right. So this is very basic. Hey I’m sending you that the email, whatever so they’ve opted in already So now I’m going to go over here and create a custom conversion for anyone. That’s coming through there, I’m going to say they have now become a lead. So we’ll just say, Facebook Ads, Mini-course and then we’ll say, lead Okay. So now we can come down here and we’ll say they are a lead and that you can give them a value once it Comes to the purchase once we set that up here in a second Well actually give that a value for this one.

You know you maybe have an idea of what the the lead value is to you, but for me I just kind of leave that blank for the leads, because I haven’t actually made money right out of the gate. So now we’ve got that Facebook as mini-course the lead for this custom conversion right here. Okay, so you can see no activity yet all good. If we just come here, we refresh that page and Then we come back over here and fresh this.

It should show that it is active Okay, so you can see it’s active right now And make sure you guys keep your face with pixels on all these pages, We’ve already kind of covered that so that’s why We haven’t gone in and put the pixel on. So we don’t need to get those details in this article, So we’ve got the Facebook as mini course that lead will be going to be able to have in one of those columns over here.

So we’ll have like the the daily budget, the lead costs or the the leads that are generated. How many leads the lead cost amount spent Cost per sale, how many sales, how much money’s made all that stuff in here? Okay, so if we come back over here now, this is our so we had our Facebook Ads mini course. This is our Facebook Ads actual full-on course. So it’s a thousand dollar value. So if we pull this up right here, if somebody’s clicked right here or if they’ve hit this URL, that means they have become a buyer Right.

So now we’re going to come over here to custom conversions, create a custom conversion and we’ll say any one that hits this URL Right there We’ll say: six-figure ads Fire. So this point they are a purchase, and this is a 997 dollar value. I don’t know why. It does this guys, It’s pretty weird, why you just put the 997 0-0, but it shows you like the dollar amount down here, It’s kind of weird, But anyway, whatever so we hit create, we go through.

We had done Good stuff, okay, So now, if you want to go through and get the eat this active and all that stuff, you just refresh both pages, But you guys kind of get how that all works right. So we’re going to come back here and let’s refresh this page Just because we just created two new custom conversions. So we want to make sure that Facebook is pulling those new custom, conversions that we just created Because as we’re going to go through and customize, these columns we’ll want to make sure that it’s doing that.

So now. What we’ll do is come over here to the columns we’ll go down to customize columns, and This will pull up a little modal here in a second, My computer’s going a little bit slow right here And then we can go through and we can detail out what We want the columns to be Okay, So, like the campaign name, I like that. I don’t really care about Aires Delivery. No, no! No! So I just kind of like go through, and these are all based off of more of The article views.

So we can just start from scratch right here, Okay, So what I like to do is I kind of like to set it up where you got the campaign name: Okay And then the number of Lisa were generated, the cost per lead and then typically like the The number of sales Costs per sale, how much money I’m making from there And then how much what the daily budget is and how much was spent okay. So now, what we’re going to do is we’re going to go, find all of those different things that we want to have included.

Okay, So, for example, Conversions. These are. These are like the custom comers We just set up. So if we want to come down here and Find those custom conversions that we have set up – Okay – so you can see right here – this is the six-figure ads mini-course. This is the lead right there right. Then We’ve got the 60 rads buyer, which I’m just giving them out here and then we’re in a little bit later we’re going to go through and Make sure that we’ve got them in the right order that we want them in Okay.

So you can see I’ve kind of gone through and I’ve like been finding all these you’ve got the so like down here in the Conversions area. This is where you’re going to find them all. Okay, so cost per action right here You just go through and you kind of takes a second to get in the right category. You see website custom conversions, So we’ve got the we’ve got the six of your ads Facebook, Facebook as many course the leads and we’ve got the cost per website conversion.

So that will show this one up here will show the number of conversions So like this five ten fifteen. However many this will show us how much it costs us to get that conversion. Okay, how much we had to spend before getting that so cost per six for your ads? Buyer cost per Facebook – guys mini course lead and Then another thing that I like to do is see. So I’ve got the the campaign name. The Facebook guys mini course leads.

So like how many leads were generated, the costs of the lead? Okay, our budget, Okay, like how much like how are we spending like per day? Okay, six for your ads buyers? How many buyers have we had the cost per? Sixth, you guys, buyer. This is the six-year ads by our conversion value case. That means that, like we put in that value 997, so if it shows right here, we’ve had five buyers and then 997 value.

That would be five times the 997. Then we can see like our cost per Purge sale right there. So let’s say is the cost of this $ 300 right here and to get a 997 dollar sale, Then we’re in the money and we’re good and then right here. I also like to add a Search here: amount spent Okay, so I can kind of get a whole thing right there. So if we just hit apply it’s going to go through and apply that right there.

Now We just come over here and we say we can save this Okay. So I like to save this, and now I will say Six-figure ads And then we’ll just say like the 997 course and then we’ll just hit save right there And you can see. We’ve got okay, So this one right here and this Obviously that’s not showing any data, because one we haven’t, ran the ads and two. These campaigns are not set up for that, But you would see how many leads you generated So how many leads from this Campaign? Right here, okay, so like we were running running our our Facebook Ads to this landing page right here.

How many leads we were actually getting and then how much it cost per lead break that down our budget and then how many buyers so like if we come over here to If we’re after that, after that lead page, oh click funnels, It’s got an air or Something like that right now, So so then, once they go through and if that next sales page we’re sending to how many people are buying from there, It’ll listen number so it’d be like let’s say: we’ve got 100 leads right here and we’ve got one or two Buyers right there It’ll show the cost So based on how much it costs to get the leads, how much it cost Like.

Let’s say it’s maybe $ 300 and then, if there’s one right here, it’ll show 997 right there, because for every six figure ads buyer, it’s a nine or $ 97 value to us, Okay, so five, maybe five times 997 and so on. And then we would see the amount spent, so at this point we can kind of see how profitable and how bad all of our ads are over campaigns. We can see how many leads are We’re getting the cost per lead, which we dive in here.

We can kind of see like which ad sets are performing better than others. Maybe some are performing extremely Well. Maybe some are not performing that well and then we could even click in here and take a look at the ads. How each ad is performing on the Leafs side of things, cost per lead as far as sales go, Because it’s interesting, Sometimes you’ll see ads that are getting great cost per lead, but the cost per sale Actually is not that great, because the ad is not setting That person up To be the mindset of a buy right, So so that’s something you got to go through and kind of take a look at the go and use the customize columns in here Go break break it down like this.

I like this is the format I like to use. You might find your own format that you like, But I kind of like to just take a look at the leads cost per lead. How many sales have gone from it cost per sale? How much does it cost to get a thousand dollar sale, Viscosity, eight $ 900. You get a thousand dollar sale, yeah you’re, still like breakeven slash, making a little bit of money, but it’s not that great and then from that.

How much are you actually making and then I like to see total amounts spent so like? If we’re you know getting Ten sales right here and that’s getting nine thousand nine hundred ninety seven dollars from this right here then? How much did we spend to actually make that ten thousand dollars right there So, anyway, guys go away? Take a look at the the Facebook columns right here Kind of take a look.

You guys can check out my format that I’ve got right here set up your own format, But I, like kind of looking at these core basic things. These are. These are my kind of like KPI, So like the key performance indicators that I like to go through and look at and know all about when I’m running my ads and so Anyway, guys, if you guys do, have questions on this, go ahead post those in the Facebook group And we’re here to help you guys So with that said, I will see you in the next article


Looking for a company that will have your back? Check out the video below:

 

Categories
Online Marketing

How To Set Up Custom Conversions In Facebook Ads Manager | 2019 Tutorial

So what you use custom conversions for is basically, if you have a page and you want to track something – you can use – use the custom conversion to track that. So I’m going to show you how to do that, but before we get into that definitely subscribe.

If you’re new subscriber hit that alert button, so you know what I post a new article event: any comments or suggestions for future articles or for this article leave that down below alright. So let’s actually get right into it, don’t waste any more time! You know how I roll, so what you want to do is once you go to business, stop facebook.Com and you have your account set up. What you’re going to want to do.

Is you want to go to your ads manager? So you just click over here and then you want to go to all tools and then under measure and report you want to go to custom, conversions. Okay, I can make a different articles on different topics. I don’t want to go too in depth today because you can kind of get lost, but that is a good idea that might actually just make a little mini Facebook Ads course, for you guys, you know where things are um, so let’s actually do that.

Actually, I’m right on the spot right, that’s how we do around here, just kind of got to do things alright, so once we’re in the custom conversions area, this is actually a pixel that I don’t really normally use, I’m just starting to use it some more. So, there’s not that much data for my custom, conversions, but what you want to do is click on create custom conversion and then from here you can give your custom conversion a name.

So you can say something like signed up for training. You give it a description. If you want so, for example, signed up for live training on November 15, all right and then you select the data source, so the data source is basically your pixel and I can make another article showing you how to actually put your pixel on quick models. I already made a article about that, but I’ll do an update, a article for you guys coming soon.

So then you want to select the URL traffic, so you can select all URL traffic or you can select standard events. So, for example, if someone were to view content, you can select that or you can select a purchase. So this is basically basically saying if someone view to page and you will select the URL or if someone made a purchase on a particular URL, you can do that. So, let’s actually just say view content for now.

So what we want to do, though, is you want to go into our clickfunnels account or wherever your URL is for whatever particular thing you’re trying to set up all right, so once you are here inside, your clickfunnels account you’re going to want to go to the Funnel that you’re going to actually use and they’re going to go, find the final step, so I’ve been promoting a live training. So if you haven’t seen my live, training on YouTube ads definitely go read that it is getting taken down tomorrow.

So definitely go read that so, let’s just say that I have this training and I want someone to as someone signs up so if they get to the Thank You page, which is this area, I want them. I want to know about that. So what I’m going to do is I’m going to open this up and I’m going to copy this URL and I’m going to go back to Facebook, ad manager and then what I’m going to do here is I’m going to actually put in the rule here.

So the rule is basically as long as this URL contains or doesn’t contain or equals, and someone lands on this, and this will equal a few columns in so we can say equals we can say contains, or does it contain there to clear I like to either Use contained, depending on what I’m doing so, if it’s someone’s making your purchase, though I would select, I would select equals to make sure that that page is the specific page they have to land on.

In order to make that purchase. You can also add multiple other rules, so you can say rule number one they have to land on this page and you can do like doesn’t contain, for example, so like if you had a page. So if they got here, but they didn’t go to the actual, live training room, you can say doesn’t contain and I can actually make a article talking about retargeting as well, so you guys know how to do that.

You can also setup a conversion value. So if you have some type of value for this particular conversion, this is mainly used for like if you have purchases, but so this are just a few content, then you can just leave it here and then once you have done this just by selecting the website Event, you just click create. I wonder if this loads other no okay, it doesn’t other events. Okay, so you can click create and then it’s going to say your custom conversion for sign up for trading has been set up and that’s pretty much it.

So as people go to this page, it’s going to it’s going to trigger this, and it’s going to say this person signed up and then you can make look-alike audiences based on how many people signed up for this training. For this particular train, you can make a look like audience based on the people that actually do sign up. Okay. So, for example, this one you can see here it says active, no recent activity because I’m not promoting this, and this one has no activity X.

I just made these so, for example, for this one it was show active, because someone actually did take this step here. So this category is a lead. That’s what I’m trying to try to show you, but I don’t know why it’s not allowing me to show that, but in any regard, this is how you would set that up and then, if you want to go into your ads manager, you can actually on the Actual dashboard itself, you can actually show those custom perversions.

So if you go to, if you scroll up here, columns and you go to customize columns and you go to convert under conversions and go to custom conversions as soon as it’s loads. You can then select your custom conversions from this area, so you can look at the total, so if you want to select so, let’s just select, some of these are deleted. Okay, let’s select this and we’ll just have this in this actual window, and then we can click apply.

Um Benni adds up those not going to show, but you. If I was running ads to this particular page, then I would know how many people signed up because based on the custom conversion um and then this will show up right here in this area. So that’s pretty much how you would set up a custom conversion. You can have custom conversions for different things. Facebook ad manager used to have different custom conversions, I’m not too sure.

Wouldn’t they change that. So I have to look into that, but it’s pretty simple to set that up and then you can kind of use that for your business but, like I said I will definitely have more tutorials on Facebook Ads just because it’s something that a lot of people kind Of get confused and it’s really not that hard, and you know once you kind of know what you you can definitely get some good results using Facebook as if you know you’re doing so.

If you have any comments or suggestions, leave those down below and if you haven’t subscribed, definitely subscribe and hit that alert button. So you know when I post a new article. Thank you guys so much for reading and if you haven’t checked out my live training on YouTube ads, you definitely want to go check that out that is going to be shut down pretty soon. So definitely go check that out and I’ll see you guys in this article.


Looking for a company that will have your back? Check out the video below:

 

Categories
Online Marketing

10X Social Proof With Your Facebook Ads – Facebook Advertising Tips And Strategies

So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.

Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.

It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.

If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.

Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.

Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.

Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.

We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.

We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.

We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.

The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.

Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.

We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.

So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.

So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.

So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.

That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.

I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.

We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.

If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.

We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.

That said guys, I hope you have an amazing rest of the day and I will talk to you all soon.


What are Social Signals?