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How I Target BUYERS With Facebook Ads (Audience Insights Tutorial)

Now, before I show you how I use this tool to do that, there’s a couple of few points that I want to run through with you guys, first, just because it’s important that, when we’re going through the process that you consider these and have these in the Back of your mind, plus, I want to show you what I use these categories for and how I actually go about doing the research and planning what interests I’m going to use so number.

One then make sure the interests are relevant to the buyers within your niche. So, for example, then, if we’re in the dog niche there’s two interests here – the dog foods versus I love dog pages. Now the reason we want to target the people, the interests that are relevant to the buyers is because they’re already spending money within the niche. So for the example, then, the dog nish: if somebody’s spending money within the dog niche, then the chances are they own, a dog and therefore they’re, going to be interested in our dog product.

So these two examples were interested in dog foods. Obviously, the chances of somebody who doesn’t even owning a dog be interested in dog food is going to be a lot slimmer than somebody who does own a dog. So obviously that would be a good category of interests to go and target versus the isle of dog pages, so you don’t have to own a dog to like dogs or to love dogs and therefore be part of that interest.

If that makes sense, so essentially what we want to do when we’re targeting on Facebook is just be targeting those people who are already spending money within the niche. The second point, then, is look at the content on the page. So when you’re going to target an interest, you can actually open up the page on audience insights and look at the kind of content. Look at how big the audience is and, more importantly, then, look at the engagement.

What we want, essentially the ideal interest to target, is one: that’s posting content purely relative to dog owners if we’re in the dog niche, for example – and we want to make sure that they’ve got a good high engagement rate, because that’s good for two reasons: number one. If they’re posting that sort of content that’s relevant to dog owners, then the chances are that audience is going to be made up of dog owners and number two.

Then, if it’s got a high engagement rate as well, then it shows people who are active on Facebook. They have no trouble with commenting Things, tagging people and liking posts related to dogs, which is going to be great for our post, because at the end of the day, were advertising on a social media platform. So the more social we can get our audience to be. On our post, it’s just going to be a win-win for us, because it’s going to increase our organic reach and there’s going to be more people, that’s going to see our ad and therefore we’ve got a better chance of making more purchases.

Moving on to number three, then so, the top categories of your interest are mostly niche related. So what I mean by that, then is when we put an interest in here. So, for example, if I put in let’s say just golfers and interest – and we look at page likes – if we look at all of these top categories, a good interest to target would would have the majority of these top categories also related to golf.

I’m going to get more into that later on in the article and why that’s so important and then to finish off the last point, is so the higher the affinity score, the better so again going back to the audience insights. If we have a look at the page like section down here, if there’s an infinity score on the right and what it means, it explains it here, but what it means is basically that how relevant these interests are to your original interest, that you’re targeting and the Higher the affinity score, the better and, as you can see, these are kind of like 24, 27 and 30, which is actually very very low.

So all that being said, then, how do we actually use the tool now before we get into it? I just want to highlight these categories that I’ve got here so celebs and figures, brands, magazines, shops, websites, activities and TV shows. These are typically, then, the ones that I begin with, and I always use a spiritually like this, then to keep track of the interests that I potentially want to target, because if you do this at the same time I’ve created I’d set, it can get messy.

I find it’s just best to record what you’re doing so then, when you start to advertise other products within that niche, then you’ve also you’ve always got like a database of interests. You can come back to for ideas, so I tend to stick with one at a time. So, for example, if we begin with the first one I’ll just take you through like a live example, so we have celebs and figures, and if we go back to our audience insights tool, then in fact a quick point to make.

This is why it’s always handy to have a like a decent knowledge of the niche you’re going into, because when it comes with coming up with interests as a starting point, then it’s going to help. So if we just take the Gaul finish as an example, because I play golf, then I know quite a few famous golfers or famous faces within the space that give me like a starting point. So if we just start with Tiger Woods, for example, we’re on the page like section and what we’re going to be interested in now, is this top categories and the page likes.

So the first thing I’m going to do then, is just have a look at all these top categories and make sure that as many as possible actually related to golf because that’s going to be a good sign and just how many quick browse over all of these Are golfers PGA Tour golf digest tie list? These are all golf brands and pretty much 100 %, and these are related to golf, which is a great sign. But what I’m going to do is just click see, or it’s going to give me another 20 or so categories, and what we want to do is actually look deeper because the further down you can go and still get pages purely related to golf than the better And the stronger sign of it being a decent interest and, as you can see, then, as we start to come out of kind of like the top 10, maybe the top 15, then we kind of start to fade away from golf.

And that tells me, then, that this interest Tiger Woods as an interest isn’t a particularly good one to go out and target, which I knew anyway, purely because you don’t have to be a golfer to know who Tiger Woods is because he’s so famous and therefore his Interest as an audience is going to include a lot of people who don’t even play golf and therefore they’re not going to be interested in my golf product and another way, then to kind of back that up is, if you go down to the page likes X.

Section and if you look at the affinity scores they’re 212 182, so they were much higher than that previous interest. I just showed you, but these are still quite low. We want to join, find ones that have, if any scores of over a thousand, so in other words, then Tiger Woods doesn’t go in my list. What I would do is when I come across an interest that I lock the look of. I would come back on here and put it on my list.

I would come up with say half a dozen per category and then that gives me kind of like my planner pack or then separate that out and set by ad set. So I’d have an ad set that is purely focused on the celebs and famous figures and insert purely based on brands, an ad set of magazines, shops, website, etc. So Tiger Woods isn’t good enough, then. So what I’m going to do is because I know Golf quite well, then I’m going to put in a guy called Sergio Garcia because he’s still pretty popular golfer, but he’s probably not he’s.

Definitely not as well-known as Tiger Woods. And if you don’t play golf, then he probably wouldn’t know who he is so Sergio Garcia and we’re going to do the same sort of thing. So just have a look through the top categories, as you can see, they’re all golf related again and we’re getting down now to the top 20 and, as you can see, we’re still purely talking about golf here. All these categories are still golf related and, as we go further down, then we’re still at 24 is still talking.

Golf we’re still talking golf golf pretty much. All of them are golf until we get to about level 30, which is a great sign. So that’s a stronger sign that Sergio Garcia is an interest, is purely golf. Related has like a kind of more higher value audience and again we can double check this, then, by looking at the affinity scores of the relevant pages and, as you can see so this one’s over 6,000, this one’s 2015 hundred.

So these are all really good and strong signs that Sergio Garcia has an interest in the golf niche would be a pretty good one to target purely because majority, if not all of these are related to golf or the affinity. Scores are high and therefore the audience within Sergio Garcia interest or pretty lot. It’s got a high concentration of other golf interests and therefore that’s a strong sign that people within this interest play golf, because the majority of the interests and top categories and page lights are also related to golf.

If that makes sense. Hopefully, I’ve explained that, well any questions at all feel free leave. A comment down below. I always go back to every single person, so Sergio Garcia is pretty good. One then definitely something I would consider. So he goes on the list and he could be number one and then what you can do from here then now you found your first one. You can build on what audience insights is already given you and what you can simply do.

If I can find at google crome just simply work through kind of these ones, that are it’s, that category you’re going through and if you just click on it and open it up, it’s going to give you an idea it’s going to take to the page. Essentially so you can see goes back to that point I was making earlier. You can see the kind of content. They’re posting then see if it’s relatable to the boys within your niche.

So by the looks of things, then this guy is a coach and therefore coaches. Golf coaches are obviously relatable to people who play golf and therefore potentially good interest to target. Now the way we were going about checking whether he would be a good one. Is we simple just go back to our audience insights and we put it in here. So his name was Michael breed. Let’s try this one and I think that looks like the correct one.

Most of these are relatable to golf. The further we go down we’re still getting golf even in the top 30 and then even in 34 were still getting golf. Related in the top categories, which is a really good sign – and if we just have a look at the page likes, we can see the affinity scores are absolutely huge here, 3,000, over 3,000. 2,000. So again, I would be pretty happy with choosing him as a potential interest to target.

Definitely in fact one that I would test that he can go in the list as well. So we’ve got two pretty decent ones, then, to give us a static point and as you can see, it’s a process that you just go through and you just pretty much take the time, keep doing what I’ve just showed you and just build and build and build On what you’ve got and one thing will lead to another you’ll, probably end up with like 50 different tabs open at one point as you keep opening up pages.

But it’s just the process you go through and definitely a worthwhile process as well. So, in terms of the categories in that I pick for my spreadsheet when doing the research, then these are like that’s top six that I start with, but a good place to kind of get them from is here so the top categories you can have coaches and You can kind of bundle them together, so you can have softwares if it’s relevant to your niche.

Of course. One really good one, especially for golf, would be like golfing getaways, because obviously the only people who are going to be booking these bulk packages, where they go away to play golf every year, going to be people that play golf. So therefore, they’re going to be interested in your products and that would be really good audience and interest to target I’m just going to see if I can find like a bad one to show you guys.

So I think I saw I think it was called barstool sports somewhere. I don’t think it’s on this one. It’s I think it was back with Tiger Woods. I just want to give you guys an example of what a bad one would look like just so you know which kind of interests to stay away from as well. Let me see, in fact we could pick any of these as we go down. So, as you can see, they’re still under the Tiger Woods interest, but that doesn’t necessarily make them good ones to target.

So if we just open up, I mean obviously NFL memes isn’t going to be a good one. So Under Armour then it’s a brand. It’s a huge huge, huge brand within the golf in space, but if you open up that page, as you can see like there’s, probably zero content in here – that’s relatable to golf and therefore, if we were to target Under Armour as an interest for Facebook, then that Interests the audience within that interest is going to include a lot of people that have probably never even played golf in their life and therefore it’s not very specific, and it’s not going to be a very good interested target if you’re ever not sure, then simply and Simply come back to these four points and just run through them, so is the interest relevant to buyers within your niche? It kind of is but not purely specific, to look at the content on the page.

Is it relevant to your audience or your niche? Then? No, it’s not really so already we’re showing bad signs of being an interest to target. Is it top category of your interest that mostly related I’m sure if we will put that in too? In fact, just to illustrate to you guys quickly, if we put Under Armor then into audience incise then I’ll be surprised if we even get one single golf related page. Let’s let this load up so just on the off quick look through, as you can see, there’s not a single page here relate to golf, so that tells you straight away: it’s not a very good interest to target.

If you’re in the golf niche there, it is barstool sports, that’s what it’s looking for so again, if we just open this up then and look at the kind of content, as you can see, there’s no golf content here, so the audience isn’t going to have a High percentage of people who are interested in golf, if that makes sense, hopefully I’m kind of illustrating the points well enough for you guys to understand, and that being said, the guys I think I’m going to wrap the article up there I’d be interested to know how You guys get on with this, actually so make sure you give it a go.

If you want a copy of this, it would be pretty easy to replicate, but if you want a copy, let me know in the comment section down below or hit me up on social media, and I can send it across to you, and that means something guys. I’m wrapping the article up if you’re still reading the article thanks very much really to appreciate it. If you enjoyed the article, then please do drop a like and make sure you subscribe as well.

I do bring out five articles every single week, so thanks for tuning in – and I see you in the next one –

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How To Know Your EXACT ROI With Facebook Ads – Facebook Ads Custom Tracking

You can also customize these columns, So what I’m talking about is columns. You’ve got the campaign name, you got the results, So how many you know right here, you’re, looking at how many leads were in this weight loss challenge thing right here: how much it cost Pearlie? How Much was spent The frequency.

The frequency is basically how often it’s shown to your audience And I actually like to shoot from 1.5 over a seven-day time span. So we come over here and we do this. This hasn’t ran for a while. So it’s going to be hard, but since its lifetime – and this was over the course of months – If you know with a 1.6 – is totally fine. So if we come up here – and we do last 7 days If we’re looking at the frequency which, like I said this – is a demo account now – and I don’t really run ads on here – But I shoot for this in the last 7 days to be out 1.

5. Okay, So we got unique clicks. We’ve got all these different things that you can go through and see like delivery, It’s going to give you a little bit different information. Let’s just go back to lifetime, So we actually have some data in here. The reach like how many people wrought reached cost per thousand people reach. So you know that’s CPM, So it’s cost per milla, which milla and Latin means a thousand.

So it’s basically that’s where that’s where the the terminology came from by the way. So that’s where it’s saying like okay, how much it costs to reach thousand people, which is twenty bucks, So you’ve got all these different breakdowns. You know cross per device performance and clicks. Typically, what I use is either the performance which is the default, or Sometimes I do performance and clicks or if I’m running a article ad, I like to do the article engagement cuz.

It shows you okay, how much it costs per three second view. Ten second view and So on, or you got like the twenty five percent article read: 50 percent 75. These are article ad campaigns, So obviously that’s why it’s not showing up any data there. Okay, Now another thing you can do is customize the columns. Now this one is really big, and This is something that you want to go through and do when you’re setting up your own custom conversions custom audiences, all that, so what we’re going to do is took forever to pop up.

But like let’s jump over here and Let’s just go into custom conversions, Okay, so we want to initially set up some custom. Conversions, Like let’s say, we’ll, set up a custom conversion for leads generated, Okay or appointment, set and then also a custom conversion for sales that actually go through. Ok. So once this pulls up here in a second we’ll go through and we’ll make sure that those custom conversions are set and then I’ll show you how to go through and customize the calls, because then it’s really nice, because what happens is And let’s go over here To the demo account Just so we’re not messing anything up, So what happens? Is you go through and you can see how much you spent per day? Okay, what your daily budget is, how much you’ve spent in total.

How many leads were generated, your cost per lead. Your cost per sale, how many sales were made And You just get a whole bunch of data here? Okay, so if we come on here and Let’s create a custom conversion, So let’s say that this is our our lead page that were generate leads from Okay. So this is kind of like a little Facebook Ads mini course. I’ve got right here, So any one that hits this URL right here.

That means they have become a lead in our system right. So this is very basic. Hey I’m sending you that the email, whatever so they’ve opted in already So now I’m going to go over here and create a custom conversion for anyone. That’s coming through there, I’m going to say they have now become a lead. So we’ll just say, Facebook Ads, Mini-course and then we’ll say, lead Okay. So now we can come down here and we’ll say they are a lead and that you can give them a value once it Comes to the purchase once we set that up here in a second Well actually give that a value for this one.

You know you maybe have an idea of what the the lead value is to you, but for me I just kind of leave that blank for the leads, because I haven’t actually made money right out of the gate. So now we’ve got that Facebook as mini-course the lead for this custom conversion right here. Okay, so you can see no activity yet all good. If we just come here, we refresh that page and Then we come back over here and fresh this.

It should show that it is active Okay, so you can see it’s active right now And make sure you guys keep your face with pixels on all these pages, We’ve already kind of covered that so that’s why We haven’t gone in and put the pixel on. So we don’t need to get those details in this article, So we’ve got the Facebook as mini course that lead will be going to be able to have in one of those columns over here.

So we’ll have like the the daily budget, the lead costs or the the leads that are generated. How many leads the lead cost amount spent Cost per sale, how many sales, how much money’s made all that stuff in here? Okay, so if we come back over here now, this is our so we had our Facebook Ads mini course. This is our Facebook Ads actual full-on course. So it’s a thousand dollar value. So if we pull this up right here, if somebody’s clicked right here or if they’ve hit this URL, that means they have become a buyer Right.

So now we’re going to come over here to custom conversions, create a custom conversion and we’ll say any one that hits this URL Right there We’ll say: six-figure ads Fire. So this point they are a purchase, and this is a 997 dollar value. I don’t know why. It does this guys, It’s pretty weird, why you just put the 997 0-0, but it shows you like the dollar amount down here, It’s kind of weird, But anyway, whatever so we hit create, we go through.

We had done Good stuff, okay, So now, if you want to go through and get the eat this active and all that stuff, you just refresh both pages, But you guys kind of get how that all works right. So we’re going to come back here and let’s refresh this page Just because we just created two new custom conversions. So we want to make sure that Facebook is pulling those new custom, conversions that we just created Because as we’re going to go through and customize, these columns we’ll want to make sure that it’s doing that.

So now. What we’ll do is come over here to the columns we’ll go down to customize columns, and This will pull up a little modal here in a second, My computer’s going a little bit slow right here And then we can go through and we can detail out what We want the columns to be Okay, So, like the campaign name, I like that. I don’t really care about Aires Delivery. No, no! No! So I just kind of like go through, and these are all based off of more of The article views.

So we can just start from scratch right here, Okay, So what I like to do is I kind of like to set it up where you got the campaign name: Okay And then the number of Lisa were generated, the cost per lead and then typically like the The number of sales Costs per sale, how much money I’m making from there And then how much what the daily budget is and how much was spent okay. So now, what we’re going to do is we’re going to go, find all of those different things that we want to have included.

Okay, So, for example, Conversions. These are. These are like the custom comers We just set up. So if we want to come down here and Find those custom conversions that we have set up – Okay – so you can see right here – this is the six-figure ads mini-course. This is the lead right there right. Then We’ve got the 60 rads buyer, which I’m just giving them out here and then we’re in a little bit later we’re going to go through and Make sure that we’ve got them in the right order that we want them in Okay.

So you can see I’ve kind of gone through and I’ve like been finding all these you’ve got the so like down here in the Conversions area. This is where you’re going to find them all. Okay, so cost per action right here You just go through and you kind of takes a second to get in the right category. You see website custom conversions, So we’ve got the we’ve got the six of your ads Facebook, Facebook as many course the leads and we’ve got the cost per website conversion.

So that will show this one up here will show the number of conversions So like this five ten fifteen. However many this will show us how much it costs us to get that conversion. Okay, how much we had to spend before getting that so cost per six for your ads? Buyer cost per Facebook – guys mini course lead and Then another thing that I like to do is see. So I’ve got the the campaign name. The Facebook guys mini course leads.

So like how many leads were generated, the costs of the lead? Okay, our budget, Okay, like how much like how are we spending like per day? Okay, six for your ads buyers? How many buyers have we had the cost per? Sixth, you guys, buyer. This is the six-year ads by our conversion value case. That means that, like we put in that value 997, so if it shows right here, we’ve had five buyers and then 997 value.

That would be five times the 997. Then we can see like our cost per Purge sale right there. So let’s say is the cost of this $ 300 right here and to get a 997 dollar sale, Then we’re in the money and we’re good and then right here. I also like to add a Search here: amount spent Okay, so I can kind of get a whole thing right there. So if we just hit apply it’s going to go through and apply that right there.

Now We just come over here and we say we can save this Okay. So I like to save this, and now I will say Six-figure ads And then we’ll just say like the 997 course and then we’ll just hit save right there And you can see. We’ve got okay, So this one right here and this Obviously that’s not showing any data, because one we haven’t, ran the ads and two. These campaigns are not set up for that, But you would see how many leads you generated So how many leads from this Campaign? Right here, okay, so like we were running running our our Facebook Ads to this landing page right here.

How many leads we were actually getting and then how much it cost per lead break that down our budget and then how many buyers so like if we come over here to If we’re after that, after that lead page, oh click funnels, It’s got an air or Something like that right now, So so then, once they go through and if that next sales page we’re sending to how many people are buying from there, It’ll listen number so it’d be like let’s say: we’ve got 100 leads right here and we’ve got one or two Buyers right there It’ll show the cost So based on how much it costs to get the leads, how much it cost Like.

Let’s say it’s maybe $ 300 and then, if there’s one right here, it’ll show 997 right there, because for every six figure ads buyer, it’s a nine or $ 97 value to us, Okay, so five, maybe five times 997 and so on. And then we would see the amount spent, so at this point we can kind of see how profitable and how bad all of our ads are over campaigns. We can see how many leads are We’re getting the cost per lead, which we dive in here.

We can kind of see like which ad sets are performing better than others. Maybe some are performing extremely Well. Maybe some are not performing that well and then we could even click in here and take a look at the ads. How each ad is performing on the Leafs side of things, cost per lead as far as sales go, Because it’s interesting, Sometimes you’ll see ads that are getting great cost per lead, but the cost per sale Actually is not that great, because the ad is not setting That person up To be the mindset of a buy right, So so that’s something you got to go through and kind of take a look at the go and use the customize columns in here Go break break it down like this.

I like this is the format I like to use. You might find your own format that you like, But I kind of like to just take a look at the leads cost per lead. How many sales have gone from it cost per sale? How much does it cost to get a thousand dollar sale, Viscosity, eight $ 900. You get a thousand dollar sale, yeah you’re, still like breakeven slash, making a little bit of money, but it’s not that great and then from that.

How much are you actually making and then I like to see total amounts spent so like? If we’re you know getting Ten sales right here and that’s getting nine thousand nine hundred ninety seven dollars from this right here then? How much did we spend to actually make that ten thousand dollars right there So, anyway, guys go away? Take a look at the the Facebook columns right here Kind of take a look.

You guys can check out my format that I’ve got right here set up your own format, But I, like kind of looking at these core basic things. These are. These are my kind of like KPI, So like the key performance indicators that I like to go through and look at and know all about when I’m running my ads and so Anyway, guys, if you guys do, have questions on this, go ahead post those in the Facebook group And we’re here to help you guys So with that said, I will see you in the next article

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My PROVEN Facebook Ads Testing Strategy That WORKS! Step by Step Tutorial

If you’ve been subscribed to the blog, then you’ll know you’ve probably seen it before. In fact, every Thursday I put out a poll asking you guys, then what kind of content you want me to cover that weekend come in so this Thursday, then I did exactly that I’ll put screenshot up here and, as you can see, then the clear winner was Facebook Ads testing.

So that’s exactly what today’s article is going to be about tomorrow, then Sunday will be on the second place winner, which was Facebook as scaling. So if you want to see that article then make sure you hit that subscribe button, and that means something guys, that’s a topic. Thank you for tuning in. I hope you enjoyed the article and let’s get straight into it. What is going on, then guys welcome to my ad manager account.

So the way I’m going to structure this article, then, is I’m going to start off firstly going through why this strategy actually works. I’ve got a Google document that we’re going to go and actually work through kind of. Why the reason in why we have to do things this particular way and why this particular strategy works and then afterwards, muchly going to go through on my ad manager, account and actually create this testing strategy.

So you can see exactly how to set up yourself now. I’m fully aware that some of you won’t care about why this thing works, even though I thoroughly or strongly recommend them that you do read this first bit. I will pause time stamp up here somewhere in the middle of the screen, for those of you that just want to skip ahead straight to the actual creation of this strategy. So that means said then, let’s get straight into it.

So Facebook Ads testing strategy new for 2019, so number one then before we get into this strategy itself, two things you need to consider. First number one: Facebook Ads optimize on the answer level. We’ve got proof of both these points as well, and then number two facebook recommends a minimum of 50 conversions per week for ad optimization and that is on the ad set level. So if you’ve got 10 ad sets within your campaign and each ad set is get in, say, 5 conversions, even though you’re hitting those 50 conversions, not one single one of those ad sets is getting 50 conversions on its own.

Therefore, it’s not going to be delivering optimally and just to prove it to you guys, then I’ve got Facebook’s own business website up here and the first thing I want to show you, then, is this bit here, so this is also crucial to making sure you get In 50 of the conversion events you optimized, for so, if you’re choosing purchases, then these must happen within your conversion window. So this is going to be a crucial point to the testing strategy as well, and then the next point is well probably the main point as well is that keep in mind that we recommend getting about 50 optimization events within your conversion window per week.

So what that’s basically telling us is that if we don’t get those 50 conversions within a week there now ads aren’t going to be delivering optimally and they’re not going to perform consistently. And if I do show you this next page, then you can see the Facebook state setting themselves as well. So each ad set accumulates data, so an ad set, not a campaign, so ad sets optimized on an ad set level needs each.

So each ad set there needs about 50 of the conversions it’s optimized for swear, that’s view, content, Add to Cart or purchase for Facebook to be able to deliver it with stability and efficiency. Now, as it says there and me, it says, needs about 50, the more the better the more data Facebook has to go on the better it’s going to be able to perform. So just give you an example, then if you have 10 and sets that get 5 conversions each in a week, I said this earlier, then you have 50 conversions, but because they’re not all on that one ad set.

Then all of those ad sets essentially won’t be delivering optimally. So what you’ll be better off doing is combining those 10 ad sets or combining them that budget into one ad set to make sure that one particular ad sess gets 50 conversions and that’s exactly what this testing strategy encompasses then. So that being said, then just two things you need to consider while going through this, because it will make sense, then why I’ve chosen these particular criteria.

So to begin with what locations should you target? I always recommend the big for english-speaking one to the UK. Us, Canada and Australia. Now you want to separate this per ad set. The reason you don’t want to put them all into one ad set is purely a couple of reasons really number one. The overall audience size will just be way too big. Are we absolutely massive and we don’t want audiences that are too big to start with I’ll get more into that later and number two as well? If they’re in separate ad sets, then you can make sure that you dedicate an equal amount of budget to each country.

Therefore you can, you can give each country its own fair chance, and then you can make a better judgment. The results won’t be skewed. Basically, if each country will have had say ten pound each spent on it. So if one brings in say five purchases and the other brings in two, then you know straight away which one is performed better, whereas if you combine them all into one and set them, Facebook is only going to give the majority of the budget to the best Performing one, so it won’t necessarily give each country its own fighting chance, so you won’t get an accurate representation in a which countries are the most profitable number.

Two then agent ginger to lead so leave this as default, especially if you’re going into an each-way. Not quite sure who your ideal customers are going to be so target anywhere from eighteen to sixty five-plus and then include male and female, no interest expansion. So that’s the little check box I’ll highlight it once we go through the creation process. Next point test: one interest at a time. So what we’re going to do is we’re going to use we’re going to flex target, but we’re only going to go kind of one level deep.

So we’ll have our base interest and then we’re going to flex it with another interest and that’s how we’re going to structure this testing strategy so we’re only going to flex with one interest at a time if that makes sense. Hopefully it does any questions at all. Obviously, do leave a comment down below, but all will come clear then, when I actually go through the process of Korean is strategy within the ad manager.

The next so emplacement again one per and set of four equal budget testing. So the two we’re going to focus on then is the Facebook newsfeed and an Instagram moving on into a daily budget. This is where things get interesting. So what makes this testing strategy unique, then, is we’re going to be duplicating the actual ad not duplicating that ad set not duplicating the campaign duplicating the actual ad and we’re still going to base it on the whole five dollars per day? So it’s going to be five dollars or just four dollars on there to make it a bit more clear times the amount of ads that you want to run.

So I recommend at least three, which will total a daily budget of $ 15. Obviously, the more the better and I’m going to explain why, later on in the article, because well to basically the more the higher percentage of an audience we can test, then the better results and more accurate representation. We’re going to get all over. That audience is actually a successful one or not, and the pros then, of having a higher daily budget and actually do Paquette do cocaine on the ad level is the number one we have a higher budget than everyone else.

Everybody talks about the whole five dollars per day, so if everybody’s doing five dollars per day and we’re spending at least fifteen dollars per day, then at the end of the day Facebook is a bidding market. So if we’ve got a higher daily budget, then we should get in theory, better results and everyone else, because we’re showing to Facebook that we’re willing to spend a bit more money and we’ll also be out bidding everyone else.

And if the majority of people test and a five dollar daily budget and we’re using fifteen dollars, then we’re going to be able to outbid people and therefore we should get the pick of the bunch when it comes to the customers. Also, we get better ad optimization going back to that original point of Facebook ads optimizing on an ad set level. If we’re spending more money per day, there’s going to be more data coming in for that one particular ad set, and therefore it’s going to optimize better and deliver more efficiently.

Moving on to the next point, there’s a seven-day click or one day view the fact that we choose seven-day click means that anybody who clicks on our ad and then purchases within seven days, they’re going to contribute and count towards those 50 conversions, whereas if it was Only a one day click then they click on your ad, but then they buy two days later. They don’t get counted towards those 50 conversion.

So therefore it takes longer to actually optimize totally optimize. The ad set, because they’re not included in that 50 of that makes sense and then the final point is our bid strategy which we’re going to leave a lowest cost and the reason we do this, then, as it says in brackets, use target cost when scaling is Because we’re testing we want to know, we want to see what the actual lowest cost is that we can achieve purchases for this particular product, because then that’s going to give us a gauge of whether it’s actually worth scaling and then once we do move into scaling.

We use target cost because then that way we can take to Facebook. This is how much we want to pay roughly per purchase. So, as we scale up, then try and stick as close to that as possible. So that being said, then guys that’s a strategy. Hopefully, it all makes sense. So what I’m going to do now we’re just going to go back to my ad manager account and I was going to build one out in front of you, so you can see practically how this strategy actually works.

So, to start with, then I’m just going to go ahead and click create new ad set looks like I was halfway through. So let’s click continue. In fact, let’s go right back to the beginning, so objective wise. Then I always start with conversions. Now, to be honest with you as long as you’ve got a strong product and you put it in front of the right audience, then you can always start with conversions, because with conversions comes everything else and what I mean by that, then, is that for somebody to Make a purchase on your store: they have to become part of your traffic if they have to view content, they have to add the car they have to initiate checkout.

So as long as you’ve got a strong product put it in front of the right audience, then everything else will come along with it. If that makes sense, so moving on to the actual ad set level, then your pixel name will be in there. Obviously, now the reason mine is called that is because I’ve got a few different ones. I just name them to make sense to me relevant to the right stores, conversion event wise now.

The reason that’s like that as well is because I I have a store that sells multiple niches, so I has set up different custom conversions, hence why it’s called that. So as long as you’re only advertising one niche at a time then just use the standard purchase. Conversion event moving down then into the first section, which is locations now. What I’m going to show you is setting up just kind of one ad set one particular answer, but if you want to get a bit more advanced and create multiple ad sets at a time, then what you do is you scroll to the top? Let’s get rid of this annoying message as well, and then you can click create multiple new ad sets and what that allows you to do is pretty much self-explanatory.

Just create multiple new ad sets and you can split test everything and essentially set everything all up in one go, but I’m not going to go into too much detail in this article, because I have done a specific article on that topic. Actually so for this example of this article, then we’re going to leave it as UK aging gender stays as default, and then this is where we get into the actual tags. In section of our strategy – which is this section here so one interest at a time and no interest expansion, so what that means, then is make sure you unclick that.

Therefore that means that Facebook is only going to target people that are included in our detailed tags. In Section, so what we want to do, then, is make sure they were only tagged in one interest at a time, but we’re going to flex it by one level to make sure that we’re targeting the most focused section of our audiences as possible. So, just as an example for you guys, if we’re in the dog nation, I always use it as an example on this blog.

What we’re going to do is we’re just going to use dogs as like the base interest, but, as you can see, the potential Reach is still 15 million people, which is actually huge. We want to make this a lot smaller, purely because if we’ve got a new pixel in a new niche, then for us to go out and advertise in an audience – that’s 15 million people and spend in 20 pound per day. Then, as you can see, our daily reach is anywhere from 1 K to 8 K so to spend 20 pound.

I’m not sure what that works out percentage-wise. But it’s probably like point zero zero one percent of this overall audience, so the chances of actually finding people who are going to purchase our product within that potential reach size is very, very, very absolutely tiny, purely because our pixel is not matured. It’s not optimized. It doesn’t know who our purchases are, so essentially it’s going to go out and show our ads to random people until people start to take notice a bit and start to engage with it.

So, to begin with, we have to flex down to make this number even smaller. So what I recommend, then, by flex, is by flexing by at least one level. So if we click on our audience, we can put another dog interest in here then to essentially bring this potential reach down. So I’m just going to use dog Today magazine because it’s one of use quite a lot and select that and see what that does to our potential reach up brings our potential reaching down to 61 thousand people wish you’re more than happy with.

I recommend, if you’re testing one interest at a time, then try and get your audience below 300,000 people just because that’s small enough to adequately test or get an idea, then of whether your product is going to work or not. Now a lot of people will say: there’s not enough scale, not enough room there to scale it and you’d be 100 % right, but what you’re forgetting is that to begin with, our pixel is not going to be very well matured.

So we have to do this to build up the traffic, build up the purchases, that’s going to mature our pixel and then once our pixel was matured once it knows what and who our ideal customers are, then we can just get rid of dogs. Today. Go back to 15 million people and Facebook will know who our ideal customers are. So now we can go out and actually find those people within this audience of 15 million people where’s to begin with, it won’t be able to do that because it won’t know who our ideal customer is so essentially, then we have to do the tags in for Facebook ourselves to begin with, until we’ve matured our pixel any questions on any of this at all.

Then obviously, please do leave a comment down below, so I’m just going to fill this back in again. Dogs today magazine now. The recent magazines work so well is because, for anybody to be subscribed to a dog magazine, they’d have to be pretty crazy if they don’t own a dog. So it pretty much just tells you straight away that people within this audience owned dogs and therefore they’re, going to be interested in a dog product moving down then into placements, make sure you hit edit placements and then start off by just getting rid of all of Them and then just select the ones we want now.

The two we’re going to be focusing on then are the Facebook newsfeed and the Instagram newsfeed as well. But what you’ve got to remember is that we’re going to split test these in two different handsets now. The reason we don’t combine them, then, is because Facebook is going to optimize our budget into the one that it thinks is working the best. But, to begin with, what I recommend is devoting the same amount of budget for each one, so each one gets its own.

Fighting fair chance to produce the results basically and then once you know which one produces the results, then just focus primarily on that one, so this particular ad set. Then I’m setting up for the sake of this article, it’s just going to be in the Facebook newsfeed. All mobile devices – that’s fine, now daily budget. What I’m going to do is, as it said in the strategy, I recommend using at least three, so I’m going to put the daily budget, then 215 pounds we’re going to use conversions when you use SEM and a click or one day view and we’re going to Go for the lowest cost as well.

So that’s pretty much our ad setup moving on to the actual ad section of this campaign, so now this is finally loaded up. Then what the default screen you will see, then, is this one which is the create ad screen, but what I recommend doing then, is using an existing post. Then that way, every time you run ads to a particular post. All that engagement comments. Tags are all going to build up on one post and therefore, when that accumulates you’ll build up the social proof and the more social proof you have, then the more likely people are to engage with it as well and actually click on it too.

So choose your ad, then that’s not the topic of this article, so I’ve done plenty of articles on ad copies and everything so go out. Do your research on that, but once you’ve got your ad done all set up, so this is just an example. One then, for this article go ahead and just click confirm place your order and then once this confirms and takes you to the next screen once it. Finally loads, so now this is finally loaded, then, as you can see, we’re back in my ad manager account on the ads level.

This is the one that we just created and what we’re going to do now, then, is just you placate this we can court. We can leave it in the same campaign, we’ll leave it in the same actor and let’s create two copies: click duplicate and then once it’s finally loads just go ahead and click publish, because essentially we want to keep everything the same. All we’re doing is duplicating the ad, so we’re running three ads under one and set.

Essentially so, let’s close this down so as you can see, then what we’ve got now then is we’ve got three ads under one ad set level and what this is going to do then, is it’s just going to basically allow us to test an audience more adequately Than just using one ad for a number of reasons, number one we’re using a bigger budget. Therefore, we’ve got better bidding power against other people. Number two I’d sets are going to optimize better than just using five dollars per day and number.

Three, then, by using three different ads, especially this works really well as well for larger audiences. Purely because, if you’re going out with one ad, then obviously Facebook is going to choose a certain segment of your audience to show your ad to. And if that certain segment doesn’t react well to your ad, then you might leave that audience thinking the audience doesn’t work and it’s over the audience or your product, whereas if you’ve got three or five or even ten different ads, Facebook is going to go out and Show those ads to five two three five or ten different segments of that audience, and then you can see which ads are returning the results and then once you’ve done that once you’ve, let it run for a day or two.

You can close down the ones that aren’t performing very well, and then Facebook will start to put even more budget into the ones that are performing well. So that means that the guys, that is the whole testing strategy from start to finish, I would love it if you guys actually go out, implement this and come back and let me know what kind of results you’ve been getting. I’ve been using this a lot, especially when scaling ad sets, and it’s been working really well for for me, in fact, I haven’t done a with proof article for quite some time, so maybe, if you guys want to see it, of course, I tend to go on Whatever you guys recommend, if you guys want to see it, I can do another with proof article.

I actually show you one of those ad sets where implemented this strategy, so you guys can actually see the kind of results I’ve been getting, and that being said, then, hopefully that made sense. Hopefully you guys are still reading. If you are, then, hopefully you enjoyed the article, otherwise you wouldn’t be reading this far and if you did then please do leave a like. That’s all I ask, and that being said, any questions at all make sure you leave a comment down below.

I assume we’ve covered quite a lot, so there’s probably going to be tons and tons of questions, but I do get back to every single person so feel free to spam. As many as you want down below in the comment section and that being said, then I’m going to stop talking now. It’s nearly. It is just gone three o’clock in the morning, so that means something guys have a great weekend and I’ll see you all tomorrow.

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