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Facebook Ads Testing Strategy For A New Shopify Store 2020 (Step by Step Tutorial)

Then this is going to be the perfect strategy for you now. One thing I will say before we jump into the article is that it doesn’t matter how good your strategy is, how good your products are. How could your ad creatives are, if you haven’t, got a good professional store that comes across as trustworthy, then you’re not going to see the results that you hope for so as there’s quite a lot to get through, then I’m going to split this article up into Two parts part one is going to be taking you through the actual written strategy and how it works and why it works.

This has been exported into a PDF as well that you can get your hands on one hundred percent. Free won’t cost you any money, I’m just check out the first link in the article description below the second part is going to be the actual. Creating of the strategy within my ad manager account in real terms, so you can see exactly how to set it up. If you’re not interested in part one at some point in a second I’ll put up the time stand that will take you straight through to the practical part.

With that being said, then, let’s jump into the strategy itself, and one thing I do want to say as well is that I do read every single comment. So if there is a question on anything whatsoever posted down below, I will read it, and I will answer you if you do enjoy the article and you want more articles on Facebook. Heads for example. Please do make sure you let me know and hit that like button and finally, then, if you’re new around here, I do upload for article we four articles per week.

So please do make sure you subscribe as well. So one of the biggest questions in our get asked on people is: are these good results I’ll? Send me a picture or screenshot of that ad manager account, and they want me to tell them whether they’re good results or not, because they’ve never run Facebook ads before they don’t know what a good CPM is, what a good cost per lean click is, etc. So they’re confused and they might just test one product and if they don’t see the sales, if it’s not profitable, they might just completely write-off Facebook ads all together or even dropship in and say it doesn’t work.

So this is how I’ve designed the strategy around that problem and it completely eliminates it. So essentially, the premise that it’s based on is that you test three plus products against each other, and then you can see the results against each other. Compare them and then you’ll know exactly which product is the best by the data that comes through and then you’ll know exactly which one to put more money into and actually scale.

So, let’s go through. It then bit by bit. First of all, you’re going to start with a combo in campaign I’ll get into that a little bit later on in the article. The run time for this testing campaign, then, is going to be at least three days now. That is as a minimum. The reason being, then, is when it comes to conversion campaigns that Facebook themselves talk and mention the words optimization and efficiency, letting the conversion campaign run for longer gives it a better chance of doing that.

Within this campaign, then we’re going to have three different ad sets and each ad set. Then it’s going to be unique to a specific product. As you can see, I’ve Illustrated here so I’d set. One is going to be this Apple. Charging jock ad set 2 is going to be this hand, warmer cross phone charger and AD set 3 is going to be. This show Laurens night light moving into the actual setup of the ad sets themselves.

Now the conversion event is going to be a few content. The reason being, then, is because in the beginning, if you haven’t had any purchases chances are you haven’t, then view content are going to happen a lot more. Therefore, your ads are going to optimize a lot more you’re going to get cheaper, CPM a further reach and therefore we can have more data and data is king. When it comes to testing because the more data you can test against each other, the more accurate of a result you’re going to have agent gender-wise, then I want you to go abroad in the beginning since we’re testing, unless you know and can guarantee 100 %, who Your ideal age ranges and who your ideal gender is.

Then we need to go abroad because at the end of the day, it might shock you as to who is actually going to buy your product in terms of the detailed tags and then times one narrow minimum. Now what I mean by that is that you have one interest at your target. Then you hit that narrow audience button and you enter another interest in that box there and do that at least once again I’ll be showing you in practical terms how to set this up later on in the article in terms of your audience size.

I want you to stick around the kind of 1 million mark plus or minus 250 thousand people, so essentially anywhere from 750 thousand people, all the way up to 1.25 million people. Now you want to keep this the same across the board. The reason being is because the budget is going to be the same for each of these ad sets, so it wouldn’t be fair to have one ad set on, say: 10 million people and one set one ad set on 1 million people, because when you divide the Budget into the audience size, then it’s going to be a different percentage.

It’s going to be a different ratio and therefore it won’t be a fair test in terms of the place once then we’re going to stick to the Instagram and Facebook news feeds only the reason being for this, then, is because it’s the biggest space on somebody’s mobile Phone, it’s the biggest space on somebody’s newsfeed when they’re on desktop. Therefore, we’ve got the best and the fairest kind of accuracy in terms of making sure somebody has actually seen our ad acknowledged it and then decided on how to act on it, whether it’s to click on it or simply just scroll past daily budget per ad set.

So this isn’t a CBO campaign. The reason being is we want to make sure that facebook spends the same amount of money per ad set again to make sure it’s a fair test, so the daily budget, it’s going to be five pounds per ad set now. This is as a minimum, it should say minimum there purely because the more you spend the more data you get and, like I said earlier, the more data you have to compare against each other than the better.

The test in terms of the conversion window will go for one day, click or view. Now, usually, I would stick to seven-day click, but that’s pretty much only recommended if you’re going for purchases, because purchases don’t happen as frequently, whereas since we tagged in a conversion event of food content, then going for a one-day click of view is absolutely fine. Now you might have realized, then that every single ad set is exactly the same.

Apart from the detail, targeting and obviously the actual products that we’re testing and the reason being for this, and as it says here is we want to create the fairest test possible because essentially, what we’re doing is we’re testing different products against each other to see which One comes out on top and then we’re going to choose that one to shovel the majority of our budget into and try and scale, and so that makes making some serious sales and actually turn a profit.

The next steps, obviously, then, is after you’ve, run it for three days minimum now. The reason it says minimum is because it’s completely up to you, if you’ve set aside, say a hundred pound or a hundred dollars to test different products. Then perhaps you want to run it for four or five days and perhaps test four or five or six different products. It’s completely up to you. These are just minimums.

So after three days, minimum switch off all ad sets unless they’re profitable if one’s a if one’s profitable we might as well let it run and milk it for as long as you can and just try and make back as much money as possible. Compare the results of each ad set and then choose the best performer to actually go on and scale, and then, as it says there, if you want apart to one scaling for the next step of this or once you’ve ran your testing stage, how does the scaling Stage work make sure you, let me know in the comment section down below and just comment part two or something like that.

So I would that being said, then, essentially in terms of the written strategy. That is exactly how it works. Now, how do you actually go about setting this up with your that ad manager account? So the first thing want to do then start from the beginning in to create a new campaign. I’m going to start over just make sure we start fresh, we’re going for conversion campaign and we’re just going to name this kind of like we’re testing three different products.

So it could be a three product test, we’re not going for CBO. So we’re going to leave this checked off and then we’re going to go ahead and click continue. Now this is loaded up. Then I’m going to take you through each step staff on the top in terms of the ad set name. I always leave that blank until the end and then I’ll go back and rename it according to the criteria that I’ve used. I’m just going to go ahead and select the correct pixel and as accordingly to the strategy, then we’re going to choose a few content.

Moving down then ignore these. For now these are more advanced two kind of options. You can use no custom audiences, but I’m going to stick to the UK. Typically, then, what I adopt being from the UK is, I will test a product in the UK. I will try to scale it in the UK and if I can successfully, I will then reinvest those profits and start scaling it out into other countries, 18 to 65 all genders and then detailed targeting.

So, let’s stick with the first product, which is the Apple charging dock, so typically, what I’ll do then is I’ll go to pretty broad in the beginning and I’ll call this kind of like my base interest. So if we just go for Apple in general, we want to make sure we untaek the expand your detail target. In that way, we get a true representation of actually how big our audience is, and then this is the next stage which I spoke about earlier, which is the narrow audience button, and now we’re going to put in let’s go for Apple, read, seeing as most people Who buy this? Will own Apple read, let’s see if we can tag it as an interest which we can which takes us to 280,000 people, so that’s not within 750 in 1.

2, so we need to add some more interests to this to bring the audience size up. So let’s go for suggestions and actually see what Facebook recommends to us. So now, if we highlight engage shoppers, we can see that the description is people who have clicked on the call to action button shop now in the past week, which would be perfect because it shows they have an interest in Apple and they have an interest in Actually buying Apple products.

So if we add this to our audience and see what it does, it takes us to 910 thousand people, which is awfully spot-on, almost smack bang in the middle of that 750 K to 1.25 range, so I’m going to leave it as that. Moving down then into the next steps of the strategy. Like I mentioned, we need to edit the placements. We don’t want audience network audience network. I’ve found in the past works really well for retargeting ads, but because this is the initial testing stage, we want to make sure that people actually have eyes on our ads.

So we’re going to get rid of messenger and then we’re just going to untick these until we have just the newsfeed only so now that I’ve done that, then I just went ahead and skipped it. So you didn’t have to read when you undertake every single box. You can see that nothing is selected, then, apart from the Facebook and Instagram news feeds, so that is spot on then perfect. According to the strategy moving down, then the final thing we have to do then, is change the budget and schedule and to stay consistent with the strategy.

We want to set this to a minimum of 5 pounds per day. So that being said, then that is the ad set created. The next steps are to click, continue, go into the actual ad creation. Add your creative and then publish the ad. The next steps from there on are pretty much just to duplicate it twice and change the detailed targeting and obviously change the ad creative with that being said, then that pretty much just wraps up absolutely everything.

So I’m going to wrap the article up there by saying. Thank you very much for reading. I really do appreciate all the support, as I mentioned at the beginning of the article. Any questions comment them down below. If you enjoyed the article, please make sure you hit that like button and for for articles every single week, then throughout 2020 make sure you subscribe. I’ve got some free ebooks too. All you have to do is give me your email address.

There’s five different ones so make sure you check those out. There is a link for each individual one in the article description below head over to instagram. Follow me on there for more content off of youtube. And finally, then, if you want a step-by-step ecommerce program, that comes with my full support and has proven results from real students make sure you check out my econ academy again, there is a link for that in the description below without finally being said, then thanks very Much for reading and I’ll see you guys in the next one


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Testing and Scaling Facebook Ads With $200 | Facebook Ads Strategy (Step by Step)

So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.

This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.

All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.

I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.

All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.

So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.

This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.

So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.

Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.

You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.

You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.

I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.

So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.

The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.

But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.

So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.

If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.

Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.

Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.

So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.

In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.

So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.

It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.

So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.

That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.

So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.

So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.

I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.

So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.

So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.

So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.

That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.

In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.

So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one


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My PROVEN Facebook Ads Testing Strategy That WORKS! Step by Step Tutorial

If you’ve been subscribed to the blog, then you’ll know you’ve probably seen it before. In fact, every Thursday I put out a poll asking you guys, then what kind of content you want me to cover that weekend come in so this Thursday, then I did exactly that I’ll put screenshot up here and, as you can see, then the clear winner was Facebook Ads testing.

So that’s exactly what today’s article is going to be about tomorrow, then Sunday will be on the second place winner, which was Facebook as scaling. So if you want to see that article then make sure you hit that subscribe button, and that means something guys, that’s a topic. Thank you for tuning in. I hope you enjoyed the article and let’s get straight into it. What is going on, then guys welcome to my ad manager account.

So the way I’m going to structure this article, then, is I’m going to start off firstly going through why this strategy actually works. I’ve got a Google document that we’re going to go and actually work through kind of. Why the reason in why we have to do things this particular way and why this particular strategy works and then afterwards, muchly going to go through on my ad manager, account and actually create this testing strategy.

So you can see exactly how to set up yourself now. I’m fully aware that some of you won’t care about why this thing works, even though I thoroughly or strongly recommend them that you do read this first bit. I will pause time stamp up here somewhere in the middle of the screen, for those of you that just want to skip ahead straight to the actual creation of this strategy. So that means said then, let’s get straight into it.

So Facebook Ads testing strategy new for 2019, so number one then before we get into this strategy itself, two things you need to consider. First number one: Facebook Ads optimize on the answer level. We’ve got proof of both these points as well, and then number two facebook recommends a minimum of 50 conversions per week for ad optimization and that is on the ad set level. So if you’ve got 10 ad sets within your campaign and each ad set is get in, say, 5 conversions, even though you’re hitting those 50 conversions, not one single one of those ad sets is getting 50 conversions on its own.

Therefore, it’s not going to be delivering optimally and just to prove it to you guys, then I’ve got Facebook’s own business website up here and the first thing I want to show you, then, is this bit here, so this is also crucial to making sure you get In 50 of the conversion events you optimized, for so, if you’re choosing purchases, then these must happen within your conversion window. So this is going to be a crucial point to the testing strategy as well, and then the next point is well probably the main point as well is that keep in mind that we recommend getting about 50 optimization events within your conversion window per week.

So what that’s basically telling us is that if we don’t get those 50 conversions within a week there now ads aren’t going to be delivering optimally and they’re not going to perform consistently. And if I do show you this next page, then you can see the Facebook state setting themselves as well. So each ad set accumulates data, so an ad set, not a campaign, so ad sets optimized on an ad set level needs each.

So each ad set there needs about 50 of the conversions it’s optimized for swear, that’s view, content, Add to Cart or purchase for Facebook to be able to deliver it with stability and efficiency. Now, as it says there and me, it says, needs about 50, the more the better the more data Facebook has to go on the better it’s going to be able to perform. So just give you an example, then if you have 10 and sets that get 5 conversions each in a week, I said this earlier, then you have 50 conversions, but because they’re not all on that one ad set.

Then all of those ad sets essentially won’t be delivering optimally. So what you’ll be better off doing is combining those 10 ad sets or combining them that budget into one ad set to make sure that one particular ad sess gets 50 conversions and that’s exactly what this testing strategy encompasses then. So that being said, then just two things you need to consider while going through this, because it will make sense, then why I’ve chosen these particular criteria.

So to begin with what locations should you target? I always recommend the big for english-speaking one to the UK. Us, Canada and Australia. Now you want to separate this per ad set. The reason you don’t want to put them all into one ad set is purely a couple of reasons really number one. The overall audience size will just be way too big. Are we absolutely massive and we don’t want audiences that are too big to start with I’ll get more into that later and number two as well? If they’re in separate ad sets, then you can make sure that you dedicate an equal amount of budget to each country.

Therefore you can, you can give each country its own fair chance, and then you can make a better judgment. The results won’t be skewed. Basically, if each country will have had say ten pound each spent on it. So if one brings in say five purchases and the other brings in two, then you know straight away which one is performed better, whereas if you combine them all into one and set them, Facebook is only going to give the majority of the budget to the best Performing one, so it won’t necessarily give each country its own fighting chance, so you won’t get an accurate representation in a which countries are the most profitable number.

Two then agent ginger to lead so leave this as default, especially if you’re going into an each-way. Not quite sure who your ideal customers are going to be so target anywhere from eighteen to sixty five-plus and then include male and female, no interest expansion. So that’s the little check box I’ll highlight it once we go through the creation process. Next point test: one interest at a time. So what we’re going to do is we’re going to use we’re going to flex target, but we’re only going to go kind of one level deep.

So we’ll have our base interest and then we’re going to flex it with another interest and that’s how we’re going to structure this testing strategy so we’re only going to flex with one interest at a time if that makes sense. Hopefully it does any questions at all. Obviously, do leave a comment down below, but all will come clear then, when I actually go through the process of Korean is strategy within the ad manager.

The next so emplacement again one per and set of four equal budget testing. So the two we’re going to focus on then is the Facebook newsfeed and an Instagram moving on into a daily budget. This is where things get interesting. So what makes this testing strategy unique, then, is we’re going to be duplicating the actual ad not duplicating that ad set not duplicating the campaign duplicating the actual ad and we’re still going to base it on the whole five dollars per day? So it’s going to be five dollars or just four dollars on there to make it a bit more clear times the amount of ads that you want to run.

So I recommend at least three, which will total a daily budget of $ 15. Obviously, the more the better and I’m going to explain why, later on in the article, because well to basically the more the higher percentage of an audience we can test, then the better results and more accurate representation. We’re going to get all over. That audience is actually a successful one or not, and the pros then, of having a higher daily budget and actually do Paquette do cocaine on the ad level is the number one we have a higher budget than everyone else.

Everybody talks about the whole five dollars per day, so if everybody’s doing five dollars per day and we’re spending at least fifteen dollars per day, then at the end of the day Facebook is a bidding market. So if we’ve got a higher daily budget, then we should get in theory, better results and everyone else, because we’re showing to Facebook that we’re willing to spend a bit more money and we’ll also be out bidding everyone else.

And if the majority of people test and a five dollar daily budget and we’re using fifteen dollars, then we’re going to be able to outbid people and therefore we should get the pick of the bunch when it comes to the customers. Also, we get better ad optimization going back to that original point of Facebook ads optimizing on an ad set level. If we’re spending more money per day, there’s going to be more data coming in for that one particular ad set, and therefore it’s going to optimize better and deliver more efficiently.

Moving on to the next point, there’s a seven-day click or one day view the fact that we choose seven-day click means that anybody who clicks on our ad and then purchases within seven days, they’re going to contribute and count towards those 50 conversions, whereas if it was Only a one day click then they click on your ad, but then they buy two days later. They don’t get counted towards those 50 conversion.

So therefore it takes longer to actually optimize totally optimize. The ad set, because they’re not included in that 50 of that makes sense and then the final point is our bid strategy which we’re going to leave a lowest cost and the reason we do this, then, as it says in brackets, use target cost when scaling is Because we’re testing we want to know, we want to see what the actual lowest cost is that we can achieve purchases for this particular product, because then that’s going to give us a gauge of whether it’s actually worth scaling and then once we do move into scaling.

We use target cost because then that way we can take to Facebook. This is how much we want to pay roughly per purchase. So, as we scale up, then try and stick as close to that as possible. So that being said, then guys that’s a strategy. Hopefully, it all makes sense. So what I’m going to do now we’re just going to go back to my ad manager account and I was going to build one out in front of you, so you can see practically how this strategy actually works.

So, to start with, then I’m just going to go ahead and click create new ad set looks like I was halfway through. So let’s click continue. In fact, let’s go right back to the beginning, so objective wise. Then I always start with conversions. Now, to be honest with you as long as you’ve got a strong product and you put it in front of the right audience, then you can always start with conversions, because with conversions comes everything else and what I mean by that, then, is that for somebody to Make a purchase on your store: they have to become part of your traffic if they have to view content, they have to add the car they have to initiate checkout.

So as long as you’ve got a strong product put it in front of the right audience, then everything else will come along with it. If that makes sense, so moving on to the actual ad set level, then your pixel name will be in there. Obviously, now the reason mine is called that is because I’ve got a few different ones. I just name them to make sense to me relevant to the right stores, conversion event wise now.

The reason that’s like that as well is because I I have a store that sells multiple niches, so I has set up different custom conversions, hence why it’s called that. So as long as you’re only advertising one niche at a time then just use the standard purchase. Conversion event moving down then into the first section, which is locations now. What I’m going to show you is setting up just kind of one ad set one particular answer, but if you want to get a bit more advanced and create multiple ad sets at a time, then what you do is you scroll to the top? Let’s get rid of this annoying message as well, and then you can click create multiple new ad sets and what that allows you to do is pretty much self-explanatory.

Just create multiple new ad sets and you can split test everything and essentially set everything all up in one go, but I’m not going to go into too much detail in this article, because I have done a specific article on that topic. Actually so for this example of this article, then we’re going to leave it as UK aging gender stays as default, and then this is where we get into the actual tags. In section of our strategy – which is this section here so one interest at a time and no interest expansion, so what that means, then is make sure you unclick that.

Therefore that means that Facebook is only going to target people that are included in our detailed tags. In Section, so what we want to do, then, is make sure they were only tagged in one interest at a time, but we’re going to flex it by one level to make sure that we’re targeting the most focused section of our audiences as possible. So, just as an example for you guys, if we’re in the dog nation, I always use it as an example on this blog.

What we’re going to do is we’re just going to use dogs as like the base interest, but, as you can see, the potential Reach is still 15 million people, which is actually huge. We want to make this a lot smaller, purely because if we’ve got a new pixel in a new niche, then for us to go out and advertise in an audience – that’s 15 million people and spend in 20 pound per day. Then, as you can see, our daily reach is anywhere from 1 K to 8 K so to spend 20 pound.

I’m not sure what that works out percentage-wise. But it’s probably like point zero zero one percent of this overall audience, so the chances of actually finding people who are going to purchase our product within that potential reach size is very, very, very absolutely tiny, purely because our pixel is not matured. It’s not optimized. It doesn’t know who our purchases are, so essentially it’s going to go out and show our ads to random people until people start to take notice a bit and start to engage with it.

So, to begin with, we have to flex down to make this number even smaller. So what I recommend, then, by flex, is by flexing by at least one level. So if we click on our audience, we can put another dog interest in here then to essentially bring this potential reach down. So I’m just going to use dog Today magazine because it’s one of use quite a lot and select that and see what that does to our potential reach up brings our potential reaching down to 61 thousand people wish you’re more than happy with.

I recommend, if you’re testing one interest at a time, then try and get your audience below 300,000 people just because that’s small enough to adequately test or get an idea, then of whether your product is going to work or not. Now a lot of people will say: there’s not enough scale, not enough room there to scale it and you’d be 100 % right, but what you’re forgetting is that to begin with, our pixel is not going to be very well matured.

So we have to do this to build up the traffic, build up the purchases, that’s going to mature our pixel and then once our pixel was matured once it knows what and who our ideal customers are, then we can just get rid of dogs. Today. Go back to 15 million people and Facebook will know who our ideal customers are. So now we can go out and actually find those people within this audience of 15 million people where’s to begin with, it won’t be able to do that because it won’t know who our ideal customer is so essentially, then we have to do the tags in for Facebook ourselves to begin with, until we’ve matured our pixel any questions on any of this at all.

Then obviously, please do leave a comment down below, so I’m just going to fill this back in again. Dogs today magazine now. The recent magazines work so well is because, for anybody to be subscribed to a dog magazine, they’d have to be pretty crazy if they don’t own a dog. So it pretty much just tells you straight away that people within this audience owned dogs and therefore they’re, going to be interested in a dog product moving down then into placements, make sure you hit edit placements and then start off by just getting rid of all of Them and then just select the ones we want now.

The two we’re going to be focusing on then are the Facebook newsfeed and the Instagram newsfeed as well. But what you’ve got to remember is that we’re going to split test these in two different handsets now. The reason we don’t combine them, then, is because Facebook is going to optimize our budget into the one that it thinks is working the best. But, to begin with, what I recommend is devoting the same amount of budget for each one, so each one gets its own.

Fighting fair chance to produce the results basically and then once you know which one produces the results, then just focus primarily on that one, so this particular ad set. Then I’m setting up for the sake of this article, it’s just going to be in the Facebook newsfeed. All mobile devices – that’s fine, now daily budget. What I’m going to do is, as it said in the strategy, I recommend using at least three, so I’m going to put the daily budget, then 215 pounds we’re going to use conversions when you use SEM and a click or one day view and we’re going to Go for the lowest cost as well.

So that’s pretty much our ad setup moving on to the actual ad section of this campaign, so now this is finally loaded up. Then what the default screen you will see, then, is this one which is the create ad screen, but what I recommend doing then, is using an existing post. Then that way, every time you run ads to a particular post. All that engagement comments. Tags are all going to build up on one post and therefore, when that accumulates you’ll build up the social proof and the more social proof you have, then the more likely people are to engage with it as well and actually click on it too.

So choose your ad, then that’s not the topic of this article, so I’ve done plenty of articles on ad copies and everything so go out. Do your research on that, but once you’ve got your ad done all set up, so this is just an example. One then, for this article go ahead and just click confirm place your order and then once this confirms and takes you to the next screen once it. Finally loads, so now this is finally loaded, then, as you can see, we’re back in my ad manager account on the ads level.

This is the one that we just created and what we’re going to do now, then, is just you placate this we can court. We can leave it in the same campaign, we’ll leave it in the same actor and let’s create two copies: click duplicate and then once it’s finally loads just go ahead and click publish, because essentially we want to keep everything the same. All we’re doing is duplicating the ad, so we’re running three ads under one and set.

Essentially so, let’s close this down so as you can see, then what we’ve got now then is we’ve got three ads under one ad set level and what this is going to do then, is it’s just going to basically allow us to test an audience more adequately Than just using one ad for a number of reasons, number one we’re using a bigger budget. Therefore, we’ve got better bidding power against other people. Number two I’d sets are going to optimize better than just using five dollars per day and number.

Three, then, by using three different ads, especially this works really well as well for larger audiences. Purely because, if you’re going out with one ad, then obviously Facebook is going to choose a certain segment of your audience to show your ad to. And if that certain segment doesn’t react well to your ad, then you might leave that audience thinking the audience doesn’t work and it’s over the audience or your product, whereas if you’ve got three or five or even ten different ads, Facebook is going to go out and Show those ads to five two three five or ten different segments of that audience, and then you can see which ads are returning the results and then once you’ve done that once you’ve, let it run for a day or two.

You can close down the ones that aren’t performing very well, and then Facebook will start to put even more budget into the ones that are performing well. So that means that the guys, that is the whole testing strategy from start to finish, I would love it if you guys actually go out, implement this and come back and let me know what kind of results you’ve been getting. I’ve been using this a lot, especially when scaling ad sets, and it’s been working really well for for me, in fact, I haven’t done a with proof article for quite some time, so maybe, if you guys want to see it, of course, I tend to go on Whatever you guys recommend, if you guys want to see it, I can do another with proof article.

I actually show you one of those ad sets where implemented this strategy, so you guys can actually see the kind of results I’ve been getting, and that being said, then, hopefully that made sense. Hopefully you guys are still reading. If you are, then, hopefully you enjoyed the article, otherwise you wouldn’t be reading this far and if you did then please do leave a like. That’s all I ask, and that being said, any questions at all make sure you leave a comment down below.

I assume we’ve covered quite a lot, so there’s probably going to be tons and tons of questions, but I do get back to every single person so feel free to spam. As many as you want down below in the comment section and that being said, then I’m going to stop talking now. It’s nearly. It is just gone three o’clock in the morning, so that means something guys have a great weekend and I’ll see you all tomorrow.

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