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Online Marketing

Testing and Scaling Facebook Ads With $200 | Facebook Ads Strategy (Step by Step)

So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.

This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.

All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.

I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.

All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.

So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.

This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.

So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.

Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.

You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.

You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.

I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.

So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.

The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.

But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.

So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.

If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.

Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.

Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.

So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.

In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.

So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.

It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.

So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.

That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.

So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.

So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.

I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.

So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.

So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.

So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.

That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.

In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.

So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one


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How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

I’ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.

This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.

But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.

So just to break that down. It’s actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.

Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.

So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’s like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’s just like clicking that boost post button on your Facebook page. That’s to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.

There’s lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.

You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.

This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.

Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.

This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’s probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.

So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.

I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’s the demographic you want to target? What’s your budget, You can see right here.

They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.

I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.

More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.

If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’s at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.

Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’s not like it’s super important so offer I don’t do anything there and then custom audiences.

This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.

What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.

So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.

I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.

So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.

If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.

Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.

Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.

You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.

I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.

They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.

You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’s anyway guys, you guys could get lost in this forever.

I’m not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.

But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.

I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.

Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.

This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.

Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.

So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.

I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.

M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’s so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.

M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.

The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.

At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’t matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.

Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.

Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.

Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’s not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.

It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’s like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.

One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.

Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’ve never used this as well. So I’m not going to like go speak to it. I’m not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.

Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’s the I guess. Basic simplest wants to do so. Let’s say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.

Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.

Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.

Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.

Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.

I’ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.

I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.

It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.

What’s the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.

My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.

But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.

I’m not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.

So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’s just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.

Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.

You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.

Learn more. We’ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.

Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’s going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.

Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’s say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.

We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.

All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.

Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.

So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.

So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.

So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.

So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.

Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.

So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.

I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.

So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.


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Online Marketing

How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

I’Ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.

This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.

But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.

So just to break that down. It’S actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.

Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.

So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’S like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’S just like clicking that boost post button on your Facebook page. That’S to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.

There’S lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.

You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.

This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’Ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.

Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.

This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’S probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.

So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.

I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’S the demographic you want to target? What’S your budget, You can see right here.

They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.

I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’Ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.

More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.

If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’S at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.

Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’S not like it’s super important so offer I don’t do anything there and then custom audiences.

This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.

What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.

So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.

I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.

So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.

If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’Ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.

Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.

Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.

You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.

I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.

They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.

You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’S anyway guys, you guys could get lost in this forever.

I’M not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.

But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.

I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.

Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.

This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.

Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.

So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.

I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.

M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’S so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.

M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.

The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.

At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’T matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.

Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.

Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.

Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’S not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.

It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’S like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.

One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.

Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’Ve never used this as well. So I’m not going to like go speak to it. I’M not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.

Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’S the I guess. Basic simplest wants to do so. Let’S say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.

Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.

Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.

Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.

Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.

I’Ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.

I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.

It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.

What’S the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.

My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.

But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.

I’M not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.

So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’S just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.

Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’Ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.

You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.

Learn more. We’Ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.

Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’S going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.

Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’S say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.

We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.

All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.

Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.

So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.

So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.

So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.

So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’Ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.

Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.

So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.

I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.

So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.