Categories
Online Marketing

HOW TO REQUEST ACCESS TO A FACEBOOK BUSINESS PAGE

You guys shout out to you who you who go you who go commented. Um commented on one of my older articles, but I thought it was a good one. I thought it was something I could share with you guys. I dropped a article in fact that article specifically goes over um. You know how i, how I request access, but i’ll just show you again. You know mid 2020 still doing the same thing focused on one niche since 2016, helping them with their social media, marketing, helping them with their facebook advertising one niche um since day one, and so this article that I dropped um.

In fact, let’s see if I can show you when this was made, this was made um, let’s just click on it. This was a article that I dropped um in back in 2019, so december 2019, not that not that long ago, but I wanted to kind of just give you an update um on how I how I request access so shout out to shout out to you yuhu. Shout out to you who, for commenting you guys any questions whatsoever, social media, marketing, um, building an agency.

You know affiliate marketing. Those are things that I focus on on this blog um. Helping people take their business online right, helping them capture leads, um, create landing pages, create sales, funnels, create email, automation, mainly mainly for real estate agents. That’s who i’ve been helping since 2016, but these same strategies apply for every small business owner. That’s why I focus on kind of keeping a general here on my youtube blog, so most businesses can can can benefit from the same.

You know value because I truly believe it’s all the same. It’s it’s paid traffic to a to a landing page to a lead capture page giving out some type of free offer that free offer can be a seven day pass to a gym. It could be a seven day pass to your yoga studio. It could be thirty. Five percent off your next burger. When you come in with your family and re redeem, this coupon, it could be a free seller guide if you’re a real estate agent, a free buyer guide.

You know if you’re a real estate agent, it could be. It could be a free consultation. It could be so many things man add to a landing page to offer that offer in order to capture that lead. That’s what this is all about, and so um again i’ve been focused on one industry. It’s all the same um. This is a question right here, a comment from from you who go hi david, I i am already an admin of the page on facebook.

However, when I go to facebook business, I do not see my page being reflected there. Um added the page, but the message I got: let’s see what it says, but the message I got was your request was access. Your request for access is pending yep. I know exactly what you’re talking about okay cool, so i’ll help you with this you who all right didn’t get any requests on page roles. How can I do with this? Okay perfect? So i’m going to i’m going to simply just walk you through and again that article was pretty much showing you how I do it, but i’m going to do it again, give you an updated version of 2020 um how I do it now um! So here’s what I do my whole initial pitch my whole initial um offer to to to you know my my clients to to the business owners that i’m helping with their you know marketing with their digital marketing.

My whole first approach and first product is the lower ticket. It’s a lower ticket. It’s it’s! It’s designed to break the bread. It’s designed to build a relationship. It’s designed to build rapport. It’s designed to get my foot in the door right. It’s offering a low ticket to to us to to a real estate agent, for example, um, but again the same you know, strategies apply for any business, but i’ll help them knock out a few optimizations on their social media platforms.

I’ll help them run a few basic, simple facebook ads just to give it a facelift and so in the very very beginning, as i’m onboarding a client i’ll request access to their business page so rather than asking for passwords, because I don’t want to do that right. I don’t want to ask them for their facebook password or anything like that. What I do is I tell them, especially in the beginning. It’s only in the beginning, when i’m, when i’m requesting access to their business, account to run a couple ads.

It’s only in the beginning, because what I do is I run those ads from my end. That’s that’s what this is all about. So what i’m going to show you over here yuhu, let’s go back to his question um. What i’m going to show you right here is how I request access so again, the first few ads that i’m running for them. It’s just to it’s just to get my foot in the door. It’s just to give their pages a facelift, i’ll run a like ad for them i’ll run.

Maybe a facebook article ad for them and and get thousands of people in their local area to see it right. A handful of first basic ads, low ticket um that gets that client on board and then and then I have a value ladder. You know from that point on, but um i’ll show you right here how I do it without asking for passwords, and so this is what I do all i’ll be on screen share. First of all, so if you’re not using this platform, which I just got done telling my son about it – um he’s a gamer.

You know shout out to christian he’s, building a youtube blog, um gaming and and just crushing it right, but I just got done telling them about this platform. This is a platform i’ve been using since 2016 since 2016.. Actually, since yeah yeah, let’s just call it 2016.. Since 2016, i’ve been i’ve been using this and and um rather than talking on the phone, rather than trying to explain my marketing services to a prospect over the phone over the telephone right over the old school phone, rather than doing that, i’ve always used zoom.

I’ve literally closed hundreds of clients, hundreds i’ve, i’ve done business with hundreds of social media clients again all in the same niche since 2016, and 100 of them came from zoom so, rather than on a phone call trying to verbally pitch what i’m offering. I always use. Zoom, so I can visually screen share and I can show them what i’m offering right. That has been a game changer um since day one so as I as i’m on line as i’m on zoom with them and kind of going over their facebook page going over.

You know what I can do and how i’m going to be able to help them and all this stuff right, i’m doing it all through zoom, i’m doing it all through through screen screen share and at the very end, when i, when i’m getting ready to onboard That client, when i’m getting ready to process that credit card right, I already onboarded them now, it’s game time now, i’m about to just run a few, a few basic ads for them again, i’m doing it on my end, um from their page, but from my ad Account and so here’s how you do it, you guys you just go to go to the client’s business page right and I tell them to go to their page as well, and I always want to double click home right here.

Just so I can get the full link. I don’t want all those characters at the end 972-129 right. I don’t want all those random characters. I only want this url right here. Facebook.Com forward, slash taft group, okay, so that’s what i’m looking for. So i’m i’m on screen share i’m showing them this. I’r also telling them to go ahead and hit escape, because I need them to open up a browser and go to their business page as well.

So i’m walking them through this as i’m online with them, and all I do is I grab this url and then I come back here and then I this is my ads manager. I click on the dots right here. I go to business settings and then what i’m going to do is i’m going to click on pages to the left. So writing your business settings – and this is one page you want to bookmark. What I would do is, I would create a facebook ads, which is my folder right here.

I would create an an ads manager folder, if I were you guys park it right here at the top book. You know create an actual folder and then start bookmarking a bunch of different pages inside the ads manager. This is one page. You definitely want to bookmark. This is your your business settings. Okay, so in here you click on pages and all i’m going to do is i’m going to click on the blue one add i’m going to request access to a page, i’m going to paste in that link and always make sure you see the drop down always Make sure you see the drop down? Okay, you’re, going to click on that and then you’re going to click you’re going to come down here to manage page.

You want admin access, okay, you don’t want just create ads. Just you know, freaking um, editor or whatever. You know you want everything just just request everything manage page admin, access, get the full shebang. Okay. Now here’s what’s going to happen right when I click on request access, in fact, let me just do it for the heck of it. I don’t know this person shout out to the taft group, but um, i’m using yours as an example, and then I can always remove remove it real, quick right right away as well.

Let me just show you guys for the example so bam right there. I just requested them now. What I do is, I tell them and this what so. This is what i’m thinking you’re saying: uh yoohu. This is what i’m thinking you’re saying because over here in your question or in your comment, however, when I go to facebook business, facebook business, I do not see my page being reflected there out of the page, but the message I got was your request for access Is pending so look? This is what I see right here.

Your request for access is pending so boom. That’s what i’m going to see on my end right now on their screen, i’m telling them i’m saying: hey, okay, cool share screen! If you want and i’ll walk you through this, so when they’re looking at their page, in fact, let me go to my business page because, when you’re looking at your own business, page you’re, looking at it from the editing editing, you know perspective whereas right there.

I I didn’t have access to the taft group right, so I i don’t see what I see now right here, which is business manager, because i’m not an admin, but when you’re looking at it from your page from your from your perspective from your site, you’re looking At your business page this, what you see you see everything here at the top page ad center inbox. So this is what they’re seeing right, i’m telling them! I’r saying: hey! Go to your business page and here’s what you’re going to do! You’re going to click on settings right there in the top right, okay, you’re going to click on settings and then what you’re going to do is over here, on the left hand, side you’re, going to click on page roles and right here in the page roles.

This is what i’m telling them. I’r saying: click on page roles and as you scroll down towards the middle of the page, you’re going to see right here, respond to request you’re going to see inspired digital, which is me right. You in your case. It might be your business page or it might be your name, but whatever it is, you tell them. You say: hey man, you see my name right there and and you’re at that point.

It’s not going to say remove. Yours is going to say, respond to request. So this is all i’m telling i’m saying: okay, cool! Look at look for my page right there under agencies. Look for my page and all you’re going to do is you’re going to respond to request. They click on that it takes them through a process where facebook asks for their password. They enter their password on their end and they accept your request and then here’s what you have to do.

This is what’s super important. Then you have to refresh this page right here: okay, follow my lead, you have to refresh this page and then it will say access given or access granted. It will say that right here at the top now this one’s going to say it’s still going to say pending, because these people don’t even know me right – the taft group so they’re not going to request they’re not going to accept me at all.

I’r just doing this for the example but you’re going to see right here. It won’t say once they do that on their end right once they respond to requests put in their password, and then you come over here and refresh the page this right here. It will no longer say your request for access is pending. It will now say you now have uh granted you now. Your access has now been granted or it’ll say something like that.

You’ll you’ll you’ll know it looks different than this right here: okay and then what you have to do, which is mandatory required or you’re not going to be able to to to attach yourself what you’re going to do is you’re going to scroll down and you’re going To simply add read, let me let me look at this client so right here, i’m going to add people, that’s what you’re going to see. This is exactly what you’re going to see right here: you’re going to see you’re going to see owned by individual and then you’re going to see permissions given.

This is what it is. So you end up seeing this right here and then you add people. You won’t see your name right there just yet until you add people, you click on, add people. You find your name over here to the left. You check that circle and then you assign that is it? Okay, that’s how I do it. That’s how i, and and the reason why I do it this way again, is because i’m only running a handful of ads for them in the beginning, and i’m doing it for my ads manager from their business page, which this allows me to do it from their Page once I add people and add my name and then I add people then boom there’s my name right there.

I have access to the page, i’m good. Now I can run it from my ads manager, but from their page. Okay – and this is this – is when I run a like ad – this is how I run a like ad i’ll. Take them from 300 likes to 3 000 likes i’ll run like ads like this, and then i’ll run a handful of article ads for them. Just in the very beginning, and then once I get them as a monthly retaining client, then i’ll teach them how to do it from their end.

Okay, um! So that’s how I do it there and then once you come over here to the ads manager. Once you add your name, okay, you have to add your actual name right there, where it says, add people once you do that and then you come over here and run an actual ad. Let’s come back over here and let’s just go through the setup, just um. This is a brand new account. Let me just try this one. So as I go through the setup hit, the green button create, let’s say we’re going with um.

Let’s just say: let’s, let’s say engagement, let’s say we’re doing a page like ad um. So there goes engagement, we’ll scroll down. There goes page likes, we’ll click, the blue button and then over here it’s going to ask us which page um do you want to run it from and then you’re going to just simply hit the drop down so right here? It is um okay, so let’s get on this part we’ll hit next and it’s right here.

So it’s going to say, facebook page and all i’m going to do is hit the drop down and i’m going to find that page. So all of my pages are right here. All of the pages that I manage are right here in my inspired digital. Now again you might have a business name right there. You might have your name right there, just look for the multiple pages and you’ll see it there, so I click right there and then I find that one page taft group or whatever and then boom.

I choose that and now and then I keep going and then I run that ad again, a like add a article ad i’ll. Do it like this just to kind of get my foot foot in the door just to just to start that that business relationship and let these people know exactly how how much value I can bring? And then again, if I end up taking them up my value ladder, that’s when i’ll get them as a monthly, retaining client and teach them how to do all this from their end.

Okay, so hopefully that made sense. You guys again, i’m dropping bombs like this. Every single day social media marketing, um, affiliate marketing, making money online um and and just keep it simple, whatever type of business you’re building, if if it comes down to, if you’re, looking if you’re building the type of business where it comes down to capturing leads, because You have some type of offer.

Maybe you own a local yoga studio. Maybe you own a local ice cream joint. Maybe you own a local restaurant. Maybe you own a local gym, maybe you’re a local real estate agent and you sell houses. Maybe you do solar, whatever it may be, you’re in business to sell a product or service to do it online. We need basic tools and that’s what i’m dropping on this blog is is what does it take? What type of web page do we need? What type of email automation do we need? What type of landing pages do we need? How do we run these basic facebook ads that are going to drive traffic to our website, so we can capture leads and make money? How do we do all that online? That’s what i’m dropping on this blog, you guys so if you haven’t, subscribed hit the bell for notifications drop me a comment below shout out to you who thank you for for for commenting.

Thank you for asking this question and I hope right there that made a lot of sense, but if you’re into anything online, you guys drop me a comment below. Let me know what type of business you got going on: um, online and um. Let me know how I can bring value to what you got going on alright guys i’ll see in the next article over now,


 

Categories
Online Marketing

WHY RUN A FACEBOOK ENGAGEMENT AD?

Me a comment 20 minutes ago asking about a article that I cut a while back on running an engagement ad on how to run a Facebook engagement ad and sometimes people get it right away. Sometimes people don’t and that’s why I love your comments. Man, if you have any questions whatsoever drop me. A comment below question me on my articles.

Question me on strategies. Ask questions, that’s how you get answers to what the thoughts that are going on in your mind. You know all that stuff that you’re thinking of or assuming or trying to try to figure out, I’m telling you man most likely. Your answer is a question away. So if you can, if you can drop comments below man, I promise you. I would do my best to get to every single one of them and drop a new article to really kind of bring you up to par on where, where you know you should be and where your ads could be in this particular case.

So this one had to do with an engagement ad article that I made and, for some reason, Miriam is not really having success with it, and so what I’m going to do is I’m going to kind of just add my two cents and and just kind of Walk you through another engagement, ad and and kind of just share some more information on on making you understand it and just making it more clear and in making sure that you guys really understand the differences between all these different ads.

The pros and the cons and just the advantages and the disadvantages of running an engagement ad or a article view ad or lead capture, ad, really understanding the differences between all the different ads that you can possibly possibly be running through Facebook, because that’s where it truly Starts man, it truly starts when you come over here to your Facebook page, you click on create and you click on add it all starts there when you click on that ad.

It’s going to bring you to this section right here, and this is what you want to bookmark so bookmark. This page right here come up here, hit the star and just bookmark this tab, because this is where all the magic is going to happen. Okay, now um, this is where it starts. An engagement is right here, but I want to really kind of edge, Kate, you and kind of share. What’s the purpose of an engagement like why an engagement ad right, it all comes down to your goal.

You guys it all comes down to your objective, like what the heck are you trying to do on my blog. I talk a lot about online marketing and when it comes to online marketing, there’s many aspects to it, but I truly believe at the end of the day, it’s all about capturing a lead. It’s all about making a sell, and/or capturing a lead, and so with that being said, coming in here to the Facebook platform, whether I’m running a Facebook ad or whether I’m running an Instagram ad or whether even running a YouTube ad 99 % of people.

That are that are running ads are doing it for those two main reasons to either make a sell or to capture a lead. Okay. Now those are the two top reasons. The third reason is for some type of brand awareness or some type of exposure. Okay, that’s the third reason, so so to tell you the truth. The third reason when you, when you go for for in this case, engagement, which I call exposure brand awareness, it’s it fits number three.

It fits that category of the third, the third reason, but mainly people that are that are going for for for that type of an ad are mainly people that are that are that, are how can I say this that are that are just trying to get some Type of exposure: okay, they’re, not driving the click to a landing page they’re, not driving the click to a checkout on your website, whether it’s a Shopify or an Amazon or your own e-commerce website.

So your objective isn’t to drive a click to buy something. So, therefore, you are most likely just looking for exposure you’re, looking for just brand awareness, you’re looking for exposure, you’re looking to just get your name out right, and so those are the people s the third reason and and the third types of people you know that Run ads, it’s it’s it’s if that time, a person that is not necessarily looking for lead or a cell right away.

So, to tell you the truth, the way I look at that is that if you have extra budget, if you have extra money to throw at Facebook ads, then you can start running engagement. You can run maybe brand awareness and reach you can maybe go for. Go for go for article views, go for article views right if you’re just looking to spend some money and get and get your feet wet if you’re, just learning and you’re trying to really explore and really understand the differences between all these ads, because at the other Day, it’s going to be your analytics.

It’s going to be your reporting. It’s going to be your numbers that determine the differences between all this stuff right, you’re going to have to look at your report, but what I’m going to do is really give you give you give you a heads up and give you a cheat sheet on how To really approach it, engagement in this particular case, shout-out to Miriam Miriam, is, is trying to run an engagement ad okay.

So what I’m, assuming? What I’m, assuming is that Miriam is not looking to drive a click to a landing page, because if we, if we were, then our objective would be to capture a lead right, we’re driving it to a landing page in order for them to put their name and Email, that’s going to be a traffic type of ad or it’s going to be a conversions. It’s definitely not engagement. Okay now can people see the engagement ad click on it and then go to your website yeah.

That can happen for sure, but you’re telling Facebook, hey man, that’s not really my objective. If it happens, it happens great, but my objective is to get article views or my objective is to get just brand awareness or reach or engagement, which all kind of cover. What those are exactly in more detail, but if you’re, if you’re, not driving a click to a landing page, where you’re going to be capturing a name and number or if you’re not driving a click to a website where you’re looking to make a sell.

Okay, then agent is something you can run and again. I just truly believe it’s only if you have more budget, because because at the end of the day, I’m willing to bet the majority of you guys that are reading this article right now are looking to do number one or two number one you’re looking to make A sell online number two you’re looking to capture lead, so really engagement wouldn’t be your type of Facebook ad.

Now again, if you have an extra budget, if you have more money to spend engagement, I’m going to tell you why people run engagement, I’m going to tell you the benefits of an engagement ad, but an engagement ad, wouldn’t be something really for you right now. If you’re, if you’re really trying to turn it trying to accomplish step one or two, you know reason one or reason 2. So if you’re, if you’re not doing that, then an engagement ad would be something you can run.

Okay, so an engagement ad. Let’s take a look at, let me, let me see if I can find. Actually I for sure would be able to find. Let me see if I can just go through my newsfeed and let’s see if we can find an engagement ad okay. Now again, as I mentioned, the objective with an engagement ad is to not necessarily get that person to click. Okay, they’re not we’re not looking to get them to a website to buy something; we’re not looking to get them to a landing page, to give up a name and number okay: we’re not giving away anything for free, there’s, no free download, there’s no free training article! There’s no name and email: that’s not the objective, we’re not taking them there! Okay! So with that being said, our whole thing would be to keep them on Facebook, keep them on Facebook and get them to engage in the post aka, the ad okay.

So as you scroll through Facebook, let’s see if we can find an engagement, ad, okay and and – and I could just I can just look at it in and 99 % of the time I can know exactly what type of ad it is just by looking at It so, let’s see if I can find an engagement ad, this could be an engagement ad. Okay, now I’ve seen way way, bigger numbers, but bestseller publishing this a article of Russell Brunson.

Obviously this is not coming from clickfunnels. This is not Russell running this ad. It’s someone else: it’s bestseller publishing now this right here could possibly be an engagement at for sure. I’m 99.9 % sure that this is an engagement ad. So anytime, you see the word sponsored and you’re scrolling through and you see a ton of engagements you’ve seen a ton of people like it. You see a ton of people share it, which is not exactly a lot, but the ad could have just started today for all we know, and that could be a ton of engagement just for today alone, and then they run it for another five days and before You know it, the 15 comments are going to be a hundred and fifty comments and the thirty shares are going to be.

Ninety shares right, so this ad could have just started today for all we know, but what I do know what I’m. What I’m willing to bet is that it’s an engagement ad, because you see the engagement anytime. You see a ton of shares, a ton of comments and a ton of likes. That is an engagement ad. Now, there’s a learn more button, so I can click on it and I can go off of Facebook and I can go to a landing page and there’s my name and number.

But the objective was not that the objective was to keep these people on the platform and get them to comment, get them to share, get them to like okay. Now, what are some reasons why people would do that right if they’re not looking to capture a lead or, if they’re not looking to make a sell, necessarily at the end of the day they are, but not in this particular case, not with this specific ad objective.

It’s an engagement ad, what’s the purpose of it, and why would someone even run it? Why would bestseller publishing run this engagement ad? A couple reasons is because of the social proof when you’re scrolling through and you see different posts and there’s a ton of people liking. It a ton of people sharing it. It gives off social proof that a bunch of people are liking. This post, which is true little, do we know that it’s coming from an ad right, because once once they stop it, that engagement stays and this post could be a post on their business page and it’s no longer running as an ad.

But the social proof remains, so it was worth it to spend the 20 bucks to get a ton of people to share it, a ton of people to like it. So when we turn the ad off, those numbers remain in it, and now our looks like an authority, it looks like it’s been seen by a ton of people which it has and and little do people know that it was an actual ad that made all that Happen so number reason reason number one why this person would run.

It is for the social proof to get the numbers up high and it really build that credibility. Okay, what could another reason? Another reason be. Another reason could be that this person didn’t have a landing page which they probably do. I don’t even want to click on, learn more because I know where this is going. I seen this ad before, but this and there’s a link right there in the actual and the actual coming in the in the copy up here in the text, so that there’s the link, so this learn more, is definitely taking me to this link right here, but Reason number two could have been that they didn’t have a link.

You know a lot of people can run. You can run an engagement ad, someone that doesn’t have a landing page. You don’t have to have a website, you don’t even have to have any URL at all and you can run this engagement ad and just get a bunch of people to comment. That’s reason. Number two, so reason number two a lot of people. I don’t even have a landing page, don’t even have a website, but they want to run Facebook ads and keep everything on.

Facebook they’ll run an engagement ad and just get a ton of people to comment a ton of people to comment now, one one downfall about that is that you obviously have to keep looking at your Facebook all damn day, because if you have ads running – and you Have people commenting it’s your job to make sure that you’re replying it’s your job to be stuck to your phone like frickin flies on, and you have to be commenting and replying to all these comments, because you’re paying for those comments right.

Those aren’t just random comments. Coming because you put up something organically, those are paid engagements, so you want to make sure that you’re, actually replying and staying engaged with the post. That’s the whole purpose of an engagement ad, so you can get up the the you can get the Facebook algorithm working in your favor, because a ton of people are commenting and Facebook keeps showing it to more people.

Okay, that’s number two reason: number three is to get a shitload of people to share it: okay, depending on your budget, if you had 50 bucks like let’s say, for example, we put 50 bucks at this engagement ad this 3. This 30 would most likely end up at 300 within a few days. We’d have hundreds of people share it. That’s a huge huge benefit. Huge benefit. Is that worth the 50 bucks hell yeah to get a bunch of people to comment to keep them on Facebook? Remember we don’t have a landing page, let’s just say we don’t have a website, we’re just running ads and keep it keeping the traffic on Facebook.

It was worth it for all those people to comment, and it was for sure worth it for all those people to share it. They all shared it to all their friends and tens of thousands of people most likely saw this article which which, which was super powerful. So the fourth reason: here’s here’s the fourth reason and that’s kind of all. I got for you. The fourth reason why someone would run an engagement ad is to build custom audiences of the people who are actually engaging in it.

Okay and the only reason why you would do that is to retarget those people in the future. So, for example, I run this engagement ad. I run it for 5 days at $ 10 a day I put $ 50 into it. What I’m going to be able to do now is I’m going to be able to go into Facebook and create a custom audience of everyone who engaged in this post? So all the people who shared it all the people who commented all the people who liked it all the people who clicked on it Facebook is going to allow me to categorize all those people create a custom audience and then therefore, I can retarget that audience in The future with ad number two that’s powerful, so as people start to start to click and comment and share Facebook’s going to collect all that data for you and that’s now considered a warm market.

Now you can go out there and run the next ad or in the next ad, run multiple ads thereafter and retarget. Those people who engaged in your previous ads, that’s powerful. That’s the name of the game, no matter what objective you’re running is retargeting you’re, going to be retargeting people who are engaging you’re going to be retargeting people who are landing on your pages, because you’re pixel in them you’re going to be retargeting.

People who are reading your articles, because Facebook’s tracking, all the article views right so creating custom audiences are what you actually have to do in fact, stay to the end of this article stay to the end of the article and at the end, you’re going to see Me do another article on how to create a custom audience and why you need to be creating custom audiences. All this engagement needs to be in a custom audience that you’re going to be able to retarget with future ads in in the future.

Okay with ads in the future, so stay to the end, you’ll see that article come up, that’s how to create custom audiences with with Facebook. So that’s super super powerful, but mainly those are the top 4 reasons. Men why you would run an engagement ad so so, and you know what let me let me let me let me add, number 5. Here’s number. 5. Here’s number 5. Okay, here’s the top! Here’s a fifth reason: it’s because of the engagement because of the numbers because of the social proof, so let’s say, for example, I have $ 100 to spend on a Facebook on Facebook which ain’t, so you want to step your game up in 2020.

You got to be coming with a little bit more budget than that, but let’s say, for example, just for the numbers sake. Let’s say we have a hundred bucks and, let’s say 50 bucks we’re going to spend on this engagement ad and the whole purpose is to get a shitload of people to comment like and share okay after the $ 50 budget, that ad is turned off. We then go run a second ad, using in the same exact post using the same exact ad, but rather than engage, or I should say post but but rather than running an engagement ad.

Let’s say we run it again for conversions, but we only run it to the people who engaged that’s retargeting, but then also we take it again and we run it under article views now whenever we want to grab this contest. This is what we, what we call an asset whenever we want to run this asset again. Let’s say this is a high converting ad. A lot of people engaged a lot of people, viewed it and it’s a good article and we shut it off now and we want to rerun it again when we rerun it again.

This is number five when, whenever we rerun this this ad again, these numbers stay. So one reason to run a article I mean excuse me to run an engagement is to get all these numbers up and then we shut it off and run it again under, let’s say conversions, and by the time we run it under conversions. All these numbers are super high. That’s the reason. That’s the fifth reason. It’s a social proof, and I don’t know if that would reason number one chime at the rewind this article and read I myself, but it’s a social proof.

Okay, it’s a social proof, whether I said that as number one or not it’s it’s social proof when you have big numbers like that, and people are scrolling through, let’s see if we can find find one, that’s actually even bigger than that. As far as the numbers, let’s see look at this perfect example. Perfect, perfect example. This is a 30-second article man. This is rant from spark a our creators. Look at the engagement 8,000 people liked it.

Four hundred and five comments, 548 shares. That is the definition of an engagement ad okay. Now they ran it under that they ran the engagement at first under engagements right. They ran the ad under engagements. First, let’s say they put a couple hundred bucks to get these big big numbers. This is the very very first time that I’m seeing this ad I’ve never seen this ad. I don’t know who spark a our craters are, but hey Tripp, Tripp out on this look at it.

This way, let’s say, for example, they spent the last month targeting a completely different audience: okay and they ran it under engagement. They got all this engagement and they did it last month. Okay, now we’re in a new month and now they’re running it again, but under let’s say conversions and by the time they run it again. It’s coming to people like me and by the time I’m seen this ad for the very first time.

The numbers are absolutely ridiculous, so I’m looking at this and I’m saying holy, these people must be crushing. It 548 shares 405 comments. Are you kidding me who the hell are these people? They must be doing extraordinary right, that’s the assumption and that’s the perception and that’s what people think and that’s how that that’s social proof, and so it was worth the hundred bucks on the engagement.

They turn it off and then now they’re running it running it again, because it was a great article, so now they’re running it again under conversions over here under conversions, because they’re a whole objective now is to get people to download download, learn more which, when you Click on learn more: you can go to a page, a landing page and enter your name and email or or or yeah to download something.

That’s conversion, that’s akin version. An action is a conversion. An action is a cell or a or a lead capture. Okay, that’s conversion! That’s the conversion objective over here; okay, so if you’re looking to do any of that make a cell online or capture an actual name and number aka elite, it’s conversions! But if again, if you had extra budget, is it worth it to run? Engagement? First, to get a shitload of people to comment like and share and then take the same piece to come over here and run conversions.

Was it worth it hell? Yeah was worth it these people to have these big numbers like that? All that shows man has credibility. All that does is show social proof. It’s it’s it’s it’s it’s it’s it’s! It’s letting people like like me, think and assume that they’re the big swinging. You know what of the industry and they’re killing it. That’s all! I’m thinking big numbers. You know freaking crushing it.

That’s what I’m thinking and so that’s the whole purpose of an engagement man is to is to get people to stay on the platform, crank up the numbers and engage in your post and those are all the different ways they that are reasons why you would do It and in and if anything, in my opinion, the biggest reasons, why is to create the custom, audience and retarget those who engage and that’s exactly what you do with a article view ad.

So when you come in here and you run article views, the whole objective with article views is to not get people to click on it and go to a landing page or to get people to click on it and go buy, buy your product. That’s not article views. The whole objective with article views is to capture an audience is to create a custom audience of all the people who are actually viewing it. So then, therefore, you can go out there ad number 2, ad number, 3, ad number, 4 and retarget.

All the people who readed your article, that’s how you continue to stay top of mind and you continue to get in front of a warm market and that’s how your actual cost would remain super low, because all you’re doing is retargeting an existing warm market of people Who are already reading your stuff or engaging in your post? Ok, so I know that was a ton right there. You guys reread this article, if you and in in in in in and learn from it man, because those right there are all the reasons why an engagement ad is is, is worth it just depending on your budget and in depending on on your overall objective.

Okay, so what I’m going to do here? Man is all run. A quick engagement, ad I’ll put together something super random, real, quick and and just run it run it through. So you guys can know how I set it up and depending on what industry you’re in, if you’re, in housing or, if you’re in employment or, if you’re in credit. Okay, if you’re in insurance mortgage loans, make sure you click on one of these okay.

Because if you don’t, if you don’t check this box and in and in check – and you know, freaking mark the correct one – your ad will not be approved. Okay for sure, so I’m going to go with this one homeowners insurance, I’m going to run it on it. On a on a sample page right here, shot up to my boy, Robert, and we’re going to just set up a quick engagement ad under his his his recent post, and what I do also is I post every ad that I do 9 out of 10 ads That I do, I put it on the page first, okay now this right here is what he put up on the page on the fifth, and this is what he wrote being selfish, isn’t always bad, and what I’m going to do is I’m going to actually add To it, because this is going to be an engagement ad, so I want to see how how it, actually, you know, turns out.

So what I want to do is I want to. I want to simply ask a few questions in here up at the top, so I’m going to put I’m going to add to this being selfish, isn’t always bad? What are your thoughts drop? A comment below okay, so now we’re getting people to comment, we’re getting people to drop a comment. What are your thoughts? We’re asking them a question being selfish? Isn’t always bad? What are your thoughts drop? A comment below I’m going to save that and and and now we’re going to go in as an engagement ad, so whatever your engagement, that is ask a question, because the whole thing is is to get people to comment.

That’s the whole purpose of an engagement ad is to get people to comment, get people to share you. People like it. So let’s ask him: let’s hey what are your thoughts and let’s just get a shitload of people to comment below with their thoughts? Okay, so that this will be fun and we don’t have to put a huge budget towards it. So, let’s go with uhm: let’s go with we’re, going to go with and we’re not even going to go at CBO right now, because it’s going to be a one-time one-off ad.

So I’m not going to even do worry about the the campaign budget. Optimization. Let’s just run through this part here and set it up so custom audiences. We don’t have any custom audiences just yet so we’re going to come down here and we’re going to simply target his local area. People who live in the city of Norman okay actually know what we’re going to go with everyone in his state. Let’s go with everyone in the state Oklahoma.

How do you even spell Oklahoma, dude? Okay? So, let’s go with Oklahoma, we’re going to just target everyone in the actual state people who live in this state, okay and then and then, when you actually go with when you check that box and you go with housing or credit or or anything like that, like I did on the first page, you can no longer chew or change the actual age or the gender okay, so that remains the same and that’s totally fine and we’re not even going to we’re not even going to focus on on any of the detailed targeting we’re Going to leave it very very broad – and this is another another another key key strategy and a Golden Nugget tip running on an engagement ad a lot of times.

People will come in here and put in the actual demographics, the interests and the behaviors right. The detail targeting, but in this case I’m not I’m going to leave it straight bullying, I’m going to I’m going to leave it wide open, I’m going to leave it wide open, because my whole thing is: I want to grab an audience um um. This is a cold. Add I’m going out to a cold market. These are people that don’t know him.

Yet it’s an engagement ad okay. So what we’re going to do at the end of this at the end of this campaign, we’ll put five dollars a day for five days and at the end of the campaign, we’re going to get a bunch of people who engage and what? What I’m going to do is then be able to create a custom audience of everyone who engaged with this post and then and then retarget them in the future. Okay, so is that worth the 25 bucks heck yeah, it’s worth the 25 bucks, so we’re going to leave this part blank.

When I’m going to worry about that now, what we’re going to also do is we’re going to exclude people who, like his page, we don’t need to target those folks who, like the page, I’m going to leave it at automatic placements. That’s fine, post engagement is what we’re going for and then we’re going to go daily budget of $ 5 and we’re going to set a start and end date. So today is the 27th and I’m going to go with I’m going to go with 5 p.

M. We’re going to start it today and we’re going to go till the end of the month. Okay, so we’re going to go we’re going to go twenty seven! Five! Ten fifteen twenty we’ll put twenty dollars towards this ad and run it for the next four days. Okay, so this is how I normally set up my ads. You guys, because I don’t like to even though I do check my ads all damn all day. I mean I’m in the damn ads manager all day and I’m to tell you truth.

I am micromanaging it to a certain extent because I get high off the numbers. I get freaking high off the numbers, I love looking at the damn numbers and and and making sure that the ads performing you know right so, but if I happen to forget about it or if I happen to and and that’s what allows my mind to do, My mind allows me to forget about it, although I come in here and and read the numbers, like a hawk, my mind, is at ease, because I know that my mind.

I know in my mind that I have an end date already set up where I know that I’m not going to go over budget, that’s the biggest thing I don’t want to do. I don’t want to go over budget. I don’t want to forget about an ad that is still turned on and it’s been 70 days later and the damn ad is still turned on and it’s like dude. You don’t want that so so I always make sure that there’s an end date, but I still micromanage the ads and I’m looking at the ads all day and because it’s why I do full-time – and this would I do full-time so I’m always up in here.

But I still set a a start and end date for sure: okay, so I’ll go $ 5 a day run it for the next four days and then what I’m going to do is I’m going to hit continue and now we’re in the third step. So, as I mentioned, I post it on the page first, okay, so it goes on the business page first and then I come in here and run the ad. So what I’m going to do is I’m going to make sure that I have the correct page.

So I’m going to scroll down scroll down, get the right page, there’s the right page and then I’m going to use existing post. So you selected page we’ll just leave that as that and then we’re going to use existing post. And it’s going to be that last one that you just seen being selfish, it being selfish, isn’t always bad! You choose that post right. There you hit continue and now we have it there.

So we don’t have to write anything. We don’t have to upload a article or an image everything it’s already there, because it’s on the page, okay, so down here, and so oh say right here. This post can’t be used for for ads on Instagram, which is fine, okay, so, and then, if I want, I can add a call to action button. So again, even though it’s an engagement ad and people are going to be engaging with it.

Liking comment share. There’s a chance that someone can click, learn more and go to an actual landing page or go to a website right. There’s always that chance so right here, just to kind of back yourself up, you can always put some type of call to action. Button get quote: learn more, send message shop now, I’ll just put send message for now, since we’re not taking them off of Facebook, we’re going to leave them on Facebook and if they want, they can for sure always send a message, but we just want it.

We want it, we want to see the numbers we want to just kind of get some engagement going and again. The whole purpose of this is so I can create an audience, create a custom audience of people who engage in it and then I can retarget them in the future. Okay, so um preview not available unable to display a preview. Okay, it’s fine! It will refresh once and then right here I can create new or I can use existing.

So this is on just on the messaging which we don’t have an existing. So we’re going to just leave that, as is and then verify your changes, you hit confirm and you’re done you guys that is it! That’s how you set up an engagement ad and so hopefully that kind of answered some questions to Miriam. What you want to do is, if you have, if you know your interest, and you know your target audience then for sure put that in the detail targeting, but what a lot of times when it comes to the engagement, it’s good to leave it wide open as Well, because, at the end of it all I’m going to be doing is grabbing all the people who engaged with it as long as it’s within my city are within my state and or within my country on where I’m doing business like, I don’t want to send An ad worldwide and and and and and create a custom audience of all the people that who engage with it, because when I go and try to sell something to them in the future, they’re, not even my audience, I don’t want to do it that way.

So when you’re doing an engagement ad always make sure it’s within the same location within the locations that you’re able to do business. Okay, in this case the guys doing business in Oklahoma. So I’m not going to run this ad all across the country or in multiple countries, because if I get all that engagement and create a custom audience around, all those people who engaged when we go run. Facebook ad number two three and four we’re going to have an audience of a bunch of people that are out of our out of our demographics and that’s not what we want.

So in this case, we’re going straight for his state and we’re going to just find everyone who engages with the post and then retarget to retarget them in the future, with our custom audience and with feature Facebook and Instagram advertising. Okay. So hopefully that made sense. You guys shout to Miriam. Thank you so much for dropping a comment and asking a question. If you guys are new to the blog man, I’m dropping weekly content on social media, marketing, affiliate marketing and making money online.

So I’ve been building myself an agency since 2016. In the trenches focused on one niche focused on Facebook, advertising focused on affiliate marketing and focused on just bringing value to the online entrepreneur. So if you’re new subscribe hit the bell for notifications and drop me a comment below, let me know where you guys are coming from and let me know how I can bring value to what you’re doing online and if you guys are new to Facebook Ads.

I have a ton of free training on my VIP email list, so make sure your your subscribe to that list and check your freaking emails. Okay, the link is in the is in the description, and it’s also the first one pinned in the comments and then it’s Facebook or excuse me, FB ads for beginners dot-com, FB ads for beginners com jump on the VIP list. I’m going to be sending weekly emails on all kinds of tips and strategies.

A lot of that. I don’t that I don’t even put on YouTube. You guys will be getting. You know first dibs on all my secrets and all my strategies on how I’m building my business through Facebook and Instagram advertising so jump on the VIP list, FB ads for beginners, calm and I’ll, see you guys on the next article over now,


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How To Create Instagram Ads For Beginners 2020 – Instagram Advertising Tutorial

So I’m going to go through a few of the specs right here and then we’re going to jump on to Facebook and actually go through and create the Instagram ads because Facebook they bought Instagram a few years back And then they just kind of implemented the whole Instagram advertising platform into the Facebook, Ads manager, And so we’ll show you guys how to set that up.

So real, quick guys, We just want to cover some specs on setting up your Instagram ad. So if you go here, I just did a quick, google search. I’m saying like Instagram, add Video links, because you could do images, you could do multiple images, So you can like swipe through like you’re doing on Instagram right or you can even do article It’s like you can see this little. I think it’s bla la land koala lion article now you see like different Placement, so instagrams stories see the specs.

So if you’re, using a article just on the Instagram newsfeed right here, You can see the article length it has to be one to 60 seconds. Okay, so it’s longer than that, they won’t actually allow you to run the ad on Instagram. Okay. So then they come come down here and show you some different technical requirements. So if you go to facebook.Com or what I would do is I would just google Instagram, add article length or something like that, and it was the first search result.

That’s how I kind of found this page right now. We want to go through and check out the Instagram stories, because for those of you guys who would use Instagram, you know you’ve got the feed and Then they kind of copied snapchat a few years back or maybe a year. So I can’t wear the exact time frame, But you’ve got the stories at the top Okay. So it’s pretty cool because you’re going through clicking through your stories, You can actually show up an ad right there and just you know it’s it’s a little bit more in in people’s face, I guess so Kind of cool.

But if you look at this, you can only have a article for 1 to 15 seconds right, so you want to probably shoot a different article based off of where the placement is and make it specific to what’s actually happening and Anyway. So I just want to hit that really quick. Now, Let’s jump over to Facebook And I’m going to show you guys how to go through and get into the ads manager and set up these ads on Instagram right.

So we’re going to either come over here to the ads manager Under the Explorer tab, on the left, hand, column or you come up here to the deck, drop-down right, arrow and going to say, create ads. Okay, so we’re going to cut coming here. It’s going to take us into the Facebook Ads manager and we’re just going to do start over and, Let’s just say, you’re at the initial A Center that kicked me in right into crate, an ad but let’s say we’re starting completely from scratch.

So we’re going to go through and Let me just exit out some of these things so we’re going to go through and create a new campaign all right, So we’re going to say, create a campaign and it’s going to first ask us: What is our marketing objective? Okay, so just like Facebook, This is the same exact thing, but it’s for Instagram. Okay, so, like what objective do we want to Accomplish? Do you want people to read our article? I want people to click to our blog or our website.

You want to generate leads like what do we really want to get at okay, so for this example, Let’s just say we want people to click to our website or a blog, so we’re going to click on traffic for it — here And then we’ll just give It a quick name, then, whatever you want, but I’m going to say: Instagram, demo, Okay and so we’ll hit continue there, And then we could give this ad set an a. This. Is we’re going to go through and choose the target who we want to actually Target, and this is where we’re going to tell Facebook that hey, We don’t want it to just show up on Facebook.

We wanted to show up on Instagram or show up on Instagram and Facebook. You can choose both or choose one or the other. Okay And we’ll show you guys how to do that here in a second, so we’re going to say: Instagram Advertising, demo, okay, just type that in right there, real, quick and So where he come down, we’re going to choose the audience right for right now, I’m I Don’t know, let’s just say, we’re we’re going to target New York City, okay, New York City.

Let’s see it pop it right there, New York, New York, Okay, so that we could do Let’s say We’ll: do a ten-mile radius within New York see nine million people and then we could go and target. Let’s say we’re doing a 25 to 65 and people that, like basketball, okay, so now this is going to drop down to 1.8 million and Then what we’re going to do. This is where the whole Instagram Advertising placements comes into play, where you want to make sure that you’re choosing this right, so Facebook by default is going to say automatic play Smits and it’s going to show up on Every possible place that Facebook can show your ads.

So Facebook, newsfeed facebook, Messenger, Instagram instagrams stories their audience network, There’s a whole bunch of different options. But what you want to do you want to specifically target either the instagrams stories or the Instagram newsfeed. So we want to click on edit placements Come down, and this is kind of cool guys like, although Instagram is pretty much primarily used on your mobile phone, you can actually determine what device like, if you want to say, hey mobile, only or Desktop only or what I would probably do is just leave it as all devices Just because it’s probably not going to be a lot of people on desktop that are going to be going through and searching for Instagram.

But who knows it can happen? Ok, so now what we’re going to Do is what we, what we can do is go through an uncheck all of Facebook. We can uncheck all of audience Network uncheck, all of messenger home and we just choose Instagram feeds. Ok! So now, if we come back over here, We remember if we go to the Instagram feed, we can have a article for up to 60 seconds long, all right, Whereas with if we do the stories We have to do it, at least it has.

It can be a maximum of 15 seconds. Okay, so based off your creative, like whether you’re using a article or image, You could still use an image right. It’s it’s not a problem, But if you’re going to go through and say you want to show the article on your stories and on the news feed, It has to be able to match both of those so like it has to be less than 15 seconds. And if it’s longer, then it’s not going to be able to show up on the stories.

It’s only going to be on the news, feed. Okay. So sometimes, if you’re really going to get detailed into your advertising on Instagram, maybe what you want to do is shoot a different article for the Instagram story. That’s less than 15 seconds. Okay, It’s kinda just like more of a quick hit and then The news feed. You can have a little bit longer article if you’re like, let’s say you’re in real estate and doing an open house And going through and showing that, whereas with stories, If you’re doing an open house, maybe you just got your camera up to your face and say: Hey Jason, We’re up here We’re doing an open house on this day.

Hope to see you there swipe up, because you can actually have them swipe up and click the link And I’ll send you more of the details. Okay, So those are kind of things worse like on your newsfeed. If you have 60 seconds, you can give a little bit more Run-through of the actual whole whole home there. So that’s kind of the differences here For this example. We’ll just choose them both and you can’t so guys get this.

You can go through and choose Instagram and click on Facebook and choose multiple Choose all these different platforms Or you can create a an advertising campaign. Just targeting Instagram and another one just targeting Facebook, So you can kind of see that split test and see the results of how things convert on one Versus how they convert on the other. All right So we’ll see you out of both those right.

Now You can see 1.4 million people and we’ll come down. We can choose a budget, we can do a daily budget. We can do a lifetime budget so like. If you wanted to kind of say, hey I’m going to spend 10 bucks a day, 20 bucks say five bucks day Whatever or you’re like. I only have a lifetime budget of Let’s say: 100 dollars. I want to spend oh that’s thousand hundred dollars And I want to spend that over the next month right So then, you can kind of say: hey spent, set a start and end date and obviously that’ll kind of I mean it won’t necessarily Spend exactly like three Dollars per day, What Facebook does is little starts.

Taking that look at the data and after the first week They’ll say: okay, Tuesdays and Fridays actually perform better. So then, the following weeks, they’ll save up more of the budget for those specific days. Okay, So you’re doing a lifetime budget and it’s not all spending evenly consistently, Don’t worry, They will spend it but they’re trying to optimize it for you, whereas if you’re doing a daily budget, They will shoot to spend, let’s say ten dollars a day every single day.

Okay, So now just coming down link clicks, We could just leave that, as is Difference between link, clicks and landing page views just really quick if you’re brand new to this whole Instagram Advertising or Facebook advertising so link clicks is if they they have the ad and They click on the link that Counts as a link, click and the difference between that and a landing page view If, let’s say somebody’s on their mobile device and they’re like on the subway or something like that.

I don’t get a lot of really good service and they click it that counts for the link clicks. But maybe, if the page doesn’t fully load, then They didn’t really even see what you’re trying to get them to click on right. So if you’re going to go through and optimize a little bit deeper and say hey, I only want to go. I want to optimize for people that are actually going to get landing page views, so they click the link and the page actually loads.

That’s a little bit farther into things And so you’re going to get a little bit better result. So obviously you can go through optimize for either one of those We’ll just leave that link clicks for right now and then we’ll just hit continue and then from here. We can go through and create our Instagram post, okay, and What you want to do typically is add an account. Add your Instagram account. Okay, so you just add an account and you put in your login credentials right there.

You can add an existing account create a new account, whatever it might be, okay And then, as you’re going through, you can go and add the image you can add the you know a carousel would basically be multiple images. So like someone who, like can swipe, You know how, like they have the new feature, We’re like you, can see a post and at like five or ten photos or whatever it is. You can swipe through all the different images.

The articles like we mentioned you want to have 15 seconds Or less if it’s on the Instagram stories, 60 seconds or less on the actual news, feed. Okay, So we’ll go through, We’ll choose an account or you can say if you don’t have an Instagram account or you don’t want to use. If you want to Use a separate one, you can say hey. This is my facebook business page. I want to run things from and use the selected Facebook page as the insta clike up as the the profile on Instagram.

Okay, so that’s best well just leave there, or, as I mentioned you guys, can add into your Instagram account their login. So it’s directly from that account And then, let’s say you’re going through upload a article. You just click that plus button or upload article right here or we can say browse library. Let’s see, I Think, okay, that one’s 50 seconds long this one’s 10 seconds long. So this one can go in both stories right there So like this is kind of a quick article of this home.

So we can go. Have this on the story. We can have this on the newsfeed on both of those and then throw in the website. Url of Where you want to send these people to you so like let’s say It’s Google com, obviously it’s not! You probably want to send them to an actual landing page To get some leads or your website or what But you’re able to see like a quick preview of what this is going to look like okay, So you can see right here.

This is the Instagram feed and then Okay story, media, a speculation has to be smaller than equal Okay, so this is. This is another key point That you can see the specs right over here. So, if you’re doing the Instagram stories, You can see it’s more of like that vertical like how that layout is. So you need to match that, so that the the ratio is the same as that for when you’re doing a story. Okay, so What I would need to do is go back in and see how this is more of that Horizontal view.

We need to make it more just the same ratios, to fit on the Instagram stories there: Okay, which is fine, It’s totally fine, but right now We’re just going to continue on with this, and then we come in here type your text. This is basically just like the the text That would be in your post kind of your typical thing. You see that right there and then You can do learn more ply now here all these different types of contacts or call-to-action buttons right here, I’m just going to learn more just going to leave it at that cuz.

I like. I know it’s not like super In-your-face like sign up down on Oh back by now, or anything like that. Just learn more, It’s kind of more that discovery phase, and then we come down here and that’s pretty much it you hit confirm and you are set ready to go and you’re going through it’s showing that add to the specific people you targeted and with a specific Budget that you chose and Then you’re able to go, see how many clicks and all that stuff inside the ads manager Happened from that post case.

You can see how much cost for someone to go through and click to your website, How much it cost for people to go through and like or comment on the post, all those different options Inside the ask manager all right so anyway, guys Hopefully this was helpful – Is a quick little Instagram advertising tutorial for complete beginners, just kind of get you that foundation of going through and Setting up your ads with Instagram, whether it’s on the stories or the Instagram newsfeed? So if you guys found this article helpful go ahead, give it a thumbs up, Also comment down below.

If you guys have any questions and I’m happy to answer every single other questions I like to go through and respond to every comment people make on my blog here and if you’re brand new here My name is Jason Wardrop And I want every single day on How to generate more leads, make more money and grow your business so go ahead and subscribe Hit that notification belt so you’ll be notified. Every single time I go with live, I’m going to start doing, live trainings, Which is going to be super fun for you.

For me for everyone – And so anyway make sure you guys subscribe hit that notification bell, and I will see you all tomorrow:


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Facebook Ads Split Testing – How To Split Test Facebook Ads For Beginners In 2020

Now somebody asked on one of my previous articles. They asked about hey, we cover split testing, so I figured I kind of cover this in today’s article now, if you’re, like Jason, what the heck is split testing like what does that even mean? Basically, what it is is testing out two different variables in your marketing campaign: Okay, so that could be your whether you’re, using a landing page versus a leave form that could be on your ad you’re, using an image versus another image, or Maybe an image versus a Article or maybe, you’ve got some copy on one ad versus another copy, like you’re, just trying to test out two different things and See which one is going to convert better for you All right now.

The key thing that I would highly stress if you’re going through and especially if you’re brand new to Split testing, is only test one variable at a time Now. What does that mean? So if you’re going through it you’re testing out which landing page, looks better or works better, Okay, Only test out change out, maybe just the headline: Okay and then maybe in another test, you just change out the the call-to-action button Like what it actually says, really: click The call-to-action button then another time You can test out.

Maybe the button color or Something else, but you don’t want to test out too many variables at one time, because if you test out, let’s say on one page, You’ve got the headline and you’ve got kind of like your sand headlines. Centered called actions standard like bullet points and everything, But then you change everything on the next page. You don’t necessarily know like you. Don’t have like that That go to of that standard base of what you know, works Versus why if something else works better or not? Okay, so you want to go through and you want to have your standard chord like okay.

This is what I’m going to be working off of and then I’m going to change the headline see which headline works: better. Okay, this one works better. So I’m going to go switch it in here and change that out to my standard and then I’m going to test out the Call-to-action button see which one works better. Okay, this second one! It didn’t work that well, so I’m just going to keep with my standard and so that’s how you want to go through and do things so There’s a lot of different software’s.

You can go through and use as far as the landing page split testing, But this we’re to talk more about Facebook, advertising split testing. Let me show you guys how they’ve made it a lot simpler in the last couple of months to go through and split test. So Some different things that we can split test is our campaign objective, Whether we’re using link, clicks or website conversions. We can test off audiences, So one audience versus another audience and see which one really converts better.

We can test different ads like different ad creative. So if we want to see okay, Does this image work better than the other image or You know like this is creative versus this other creative or this, this image versus a article, So we can go through and test out a lot of these different things. So I just want to show you guys, really quick how to set this all up inside of the Facebook Ads manager And kind of some of these new updated things here.

So if we come over here to this green, Craig button I’ll go through create a new campaign and this one, let’s just keep it basic and easy, We’re just going to say the traffic campaign case. We want to send people to your blog to your landing page website, Whatever It might be. Okay, now legis. This is fairly new. This isn’t the last couple months, they’ve added this, but it says create a split test.

So it’s a B test, you’re creative Okay. So that’s the actual ad the placement, So is it going to show up in the news feed The right-hand column is going to show up on Instagram or in stories or where is it going to actually be shown the audience? So are you going to show it to people in Texas or California Or Florida, or it could be based off their interest or age groups or a lot of those other things or also delivery, Optimization? Okay, so that could be like clicks on the ad versus landing page views And so we’re going to like go through and cover a lot of this stuff.

So all we do is just click this on and we’re just going to say, traffic and we’ll just name. This, the demo okay, So now we’re going to hit continue. This is going to take us to the ad set level We’re actually going to dive through and hit a lot of these different things. So this is going to kind of cover some of the different split testing strategies and things that you can Kind of, learn and discover here.

So this is, you know, okay, you can go through and you know target different audiences. Those have a little walk through we’re. Not going to hit this right now because kind of already know what what’s saying right there But down here. This is where we’re going to choose the cases variable. What do you want to test out guys? Facebook they’ve made this so easy and they keep making things easier and easier, at least In my opinion, they kind of like walk you through step by step, So you come through and you say: okay, What do you want says like just really quick hitting this here? No audience overlap.

Your potential reach will be randomized and split amongst ad sets to ensure an accurate test. Okay, because they’re going to take a random portion of our people over here, random portion of people over here They kind of are similar and match. But it’s not like overlapping and so you’re going to get the best data possible Right, so we’re going to come over here. What do you want to test So creative, as we talked about before this? Is your actual app? Is it the image that you’re using a article Like? Are you using a carousel ad? Are you using what text are you using Delivery? Optimization, That’s more of like! Okay.

Are you you know going for link clicks? So if they click on the ad or landing page views, okay, so link clicks. There could be somebody that clicks on the ad and Then let’s say they’ve got bad cell service or just on their phone or something like that or the Wi-Fi is bad and it takes forever to load the page. And So they like exit out on the page before they actually even go through and see what the pages that counts as a link click, Whereas landing page views is somebody that is actually going to view the page.

That means a page loaded and they’ve actually seen your website. Okay, so audience right here, We’ve kind of talked about that and then placement So for this example, let’s just say We’ll, say well, sick placement for this one came and this works for all these different ones. So we come down here. Placement variable number one, Okay, so we could say hey automatic placements, which Automatic placements for Facebook What they want to do is they want to be able to show your ad on every location possible right Because really what’s happening with so many more people jumping on Facebook Is that newsfeed, Like the amount of people that are trying to go market on the newsfeed it’s going up, and so you know It’s supply and demand right, There’s only so much space on that newsfeed, so many users, and so it gets filled up.

So they want. You to advertise on Instagram on the right-hand column on the Marketplace on all these different locations. So maybe, for this one we’ll say add, say a we’re just going to leave it automatic placements and ad set B We’re going to actually test out something else. We’re going to come down here, We’re just going to do News feeds right here. The Facebook news feeds All right, so we’re going to test out Everything versus just the news feeds and then we can even add a testing here So like maybe want to go through and test the Instagram newsfeed versus the Facebook newsfeed versus everywhere.

So all we’re going to do is just click on test. Another ad set right here We come down here and instead of doing Facebook, We’ll just click on Instagram, So uncheck the stories and we’ll say the Instagram you see so now. We’ve got we’re going to measure out the histogram newsfeed versus the Facebook newsfeed versus on all Placements right, and so you can come over here and see like where our budget is going to be going.

Okay, 33 %. The budget is going to go towards ad set a 33 percent towards ad set B and 33 percent towards ad set C. Then we come down here and we’re just choosing our audience. Okay, Now the same thing works guys. If we were to come back over here and shit test out instead of placements, We want to test out audience right, we’re going to go through and we’ve got okay audience a who do you want to do maybe want to do a custom saved audience like Dallas, Texas, Fitness right Versus ad set B.

We want to do maybe real estate, Okay, so and obviously you want to probably split test those because we’re not really related, but you can see how you can easily go through and choose these different audiences where Facebook, the nice thing is they’ll they’ll, give a specific Amount of the budget to each one of these different audiences cuz, so back in the day, guys how this all worked is if you create an ad set and you would go through, and You have like three ads in the ad set.

Ok, Facebook and they’re, like first 24 hours, They would kind of just pick whatever ad was performing the best and they would just run with it. Okay, So you didn’t even know if, like maybe one of the two other ones, actually perform better than the one they picked, But they just didn’t really give you enough to run with. So what I did back in the day is, I only have one AD Per ad set. So if we’re come over here choosing more creative right here – Okay, I would just have one AD per ad set, But now it’s nice because they split it evenly.

Cuz then, after you, you can go through and you’re running your split test, you’re, seeing which one actually works, better you’re able to get a lot better idea of which one works the best and why it worked the best and they go through and Improve your advertising From there now, the reason why guys at today we’re doing all the split testing is the lower our cost per lead, lower our cost per click or cost per Engagement or cost per sale or conversion Whatever it is that we’re going for Alright.

So the creative same thing, if you’re doing this, we’re going to be actually hitting this later in the add section. Alright, so you go through, you create your normal audience. Okay, you set like okay. Where do you want to be placed and all this different stuff? And then you can say you know you want link, clicks, landing, page views. What do you want and then you would go and set a budget we hit continue And this is actually where we would set up the split test.

Ok, so add name. Ok, so a day right here We could even run it from different Facebook pages right. It’s like we wanted one from your Personal brand versus one from your company’s brand and then we can say hey. Maybe this one. We want to do an image, Whereas down here or we got to go over here to add B Okay, we would maybe want to try out a article Okay, So we can see like which one works better, Which one gets us the best Bang for our buck, Because it’s all, obviously all about return on our ad spend, So some people will go and spell that out.

Roas return on adspend, So ROI return on investment right, and so That’s kind of the key goal of why I want to go through and set all this up. Okay, So anyway, guys, if you have any other questions, drop down a comment below, if you guys found this article helpful, is pretty self-explanatory From here as far as going through and setting up your ad like if you want to go through and choose an Instagram account.

Okay, this is the one I have Integrating here. You upload a article. You go through, throwing it URL to your website some text, all that stuff, But keep in mind guys only change out one thing. So if on add, B you’re doing a article versus add a you’re doing An image, you want to make sure that this text is all exactly the same. Okay, You want to make sure your call-to-action bowl says, learn more.

You want to make sure that is all Exactly the same as well. You want to make sure it’s setting to the same exact landing page, Because you really want to get a good idea of. Is it the ad that we’re testing out right here, Or maybe you found an ad that works really well, And so you want to test out the landing page like? Is it the headline of a landing page, the call-to-action, the colors? The aim, Like the background, like what is it that really we want to go through and test.

Okay. Now, in my personal experience, The simpler the landing pages, the better just like playing back background of white, Very clear text, just very simple page – that loads, quick and I’ll, get you the right information. That’s what’s I’ve seen his work best So anyway, guys and also, if you guys, want my facebook ads mini course, I’m going to add a link down in the description as well to that Facebook guys mini course and walk you through the Facebook guys manager.

How does have the Facebook pixels? Obviously you got this article right here which helps you with split testing, but will give you a whole rundown of how to set up these ads, like the pros cons of doing different things and just kind of give you a little behind-the-scenes look of my business of What I do and Anyway so hopefully that’s helpful. You guys found this article helpful, Go ahead and give it a thumbs up.

I would greatly appreciate that also drop a comment down below. Let me know what you think And if you guys are brand here brand new here, make sure you guys subscribe to blog cuz. We try to launch the new articles every single week and help you generate more leads, make More money and grow your business So make sure you guys subscribe And with that said guys, I will see you all in the next article.


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FACEBOOK BUSINESS MANAGER vs FACEBOOK ADS MANAGER

I just wanted to go over these, these differences between business manager and ads manager. Those are the two main portals, the two main pages that you’ll have to get familiar with, as you go into more Facebook advertising and if you’re running ads for other clients or other businesses, then for sure you guys already know that the differences, but a lot of You guys that are beginners, this is beginner stuff, and this is important stuff, and this is really all there is to it.

It’s pretty simple once you really dive into it. But when you come to Facebook, everyone, everyone kind of knows how to run an ad right. They come to Facebook and then they’ll, either click on create’ and they’ll click on add or you can come over here to your drop down and you can click on manage ads and you can get to the ads manager that takes you over here where you can Actually run the ad. What I would do, if I are you is, I would bookmark this page.

This is your ads manager. This is where the green button is at wherever you see this green button make sure you bookmark this page and Facebook’s always changing the format and the layout of, but also you should still be able to see this. This green button, though this is where the magic happens. You want to bookmark this page. For sure this is your ads manager. This is where you’ll be running your ads from, but the business manager is, if you want, is, if you have multiple businesses, let’s say, for example, you have multiple projects that you actually run yourself, your business.

Your actual you know, income like I have like these are all incomes, that these are all businesses that I just setup right now like these are all new accounts. I needed one for my clients. I needed one for my inspire to digital, which is a completely different product, FB ads for beginners, a completely different product digital agency blueprint, the social real estate agent. These are all different products within my business right within my company under inspired digital, so I needed business manager, so I can set up multiple ad accounts, where I can run ads out of these different accounts and be billed for those projects for those ads right like For example, a digital agency blueprint, that’s a that’s a complete different product.

I don’t want to be running ads out of this account from that. I don’t want to be running ads from TS. Rea clients in the digital agency blueprint account right like so. You wouldn’t do that like ads that you that you’re running from inspired digital, you don’t want to be running those types of ads in this ad account because it just it it would get confusing. And when you separate everything it just, it allows you to be more accountable.

It allows you to be able to look at the numbers and know exactly what’s being spent per product or per project or on different on different on different yeah, different things that you got going on. So this right here, these different at accounts. You can only have before you used to have unlimited Facebook would give you like damn near as many as you wanted, but I think now it’s only five. You can only have five ad accounts under your actual name.

Okay, so some of the one ad account I’ll use to run simple ads for clients, but now, as I go into the new year, I’m going to be doing way more Facebook advertising for clients. So I won’t even be running it out of my ad account I’ll, be running it out of their ad account, but I still have this one set up, and then I just set up these other four, because these are going to be for projects that I roll Out in 2020, and so again inspired digital, a completely different product, and I don’t want to be running ads out of that account in the digital agency blueprint account because they’re completely different products.

So this is one huge reason why you would you would want to set up your business manager, so you can have multiple accounts if you have multiple products, if you just have one product and you’re just doing your your one business and that’s it, then then you Wouldn’t necessarily need business manager, you’ll just need the ads manager and again the way you get to the ads manager is come over here and click on create and click on, add and that’s going to bring you to the ads manager.

100 % of you guys have this part setup by default, it’s already there. This is one account right. You guys have one ad account and you’re running everything out of that one ad account – and here is the ad account up here, so you have that one out account now the business manager, it’s only for those that have multiple businesses, multiple products and you need multiple Accounts: okay, that’s number one and then number two reason why you would need business manager is, if you’re actually running ads for clients.

So if you’re running ads for clients, then you’ll need to access their business page and that’s done through the business manager through the business manager you go into the settings. I have articles on how to request access to business pages. In fact, I cut a article. A few days ago, so go back and look at that. One um actually know what I’ll tie it to the end of this one so so stay to the end of this one, and I’m going to tie it to the end of this.

One you’ll see that pop up at the bottom here at the end of this article. That’s how you request access to someone’s business page. So, if you’re that individual, if you’re, that freelancer, if you’re, that that that marketing agency and you’re going to be running ads for other businesses, you’ll need business manager to request access to their business. Page. Ok, so stay to the end of this article and you’ll see a pop up.

You can read that one if you do not know how to request access to other people’s business page. So that’s the second reason why you need business manager. The third reason why you would need business manager is, if, let’s say, for example, these are all your products right. Let’s say you just start blowing up and you’re, crushing it and you start making a ton of money, and you start hiring people to delegate this stuff to.

You can start assigning roles and start attaching their name to these accounts, so they can maybe log in update it run an ad manage your facebook business page. This is, as you start to grow and, as you start to get bigger, you start to bring people onto your team. Those are people that you can give access to to these different ad accounts or give access to the entire system or give access to your facebook business page.

Then you’ll need business manager, so you can start assigning roles to different people, so business manager is super. Super important and again a lot of you guys that are solo, solo, solo, printers and you’re just individual, and it’s just you right, you’re, your own! It’s just you you most likely have different projects that you want to roll out right. You probably have different ideas of different things that you want to start rolling out, set up.

Your business manager set up your business manager. That way, you can have different ad accounts and you can start testing out of different accounts, those different products. Okay, so this is the business manager you guys the ads manager is simply to run ads out of. This is where, once the business manager is all set up and in it’s all said and done, I’m going to still have to come over here to run my ads, so the ads manager bookmark this page, the business manager bookmark this page and what I do on The business manager is, I actually bookmark the business settings so once I set up the business manager, then I’ll go over to the business settings, and this is this is a page that I actually bookmark.

So it’s this one, it’s this one up here so I’ll bookmark. This page for sure and then and then and then I could manage all these different accounts, all these different pages. I can request access to all these different pages. I can. I can set up all the settings all right here. This is all business manager, business settings. So you for sure want to do that and when you, google, to setup your business manager come over to Google and just Google it Facebook business manager and then as you’re over here, you can read about what it what it is.

The business page overview like about Facebook, business manager. So let’s read about what what it says here on the Facebook page of about Facebook, business manager, business manager helps advertisers, integrate Facebook, marketing efforts across their business and with external partners. So that’s what I was talking about. You can use this free platform to run and track your ads manage assets such as your pages and add accounts.

Add an agency or marketing partner to help manage your business. Keep your work and personal life separate. Your business manager is a central space to manage your business separate from your personal Facebook profile. You don’t have to worry about mixing your business and your personal content. Anyone can use business manager so create business manager. If your business has a marketing team, you manage assets, which is you manage multiple Facebook or Instagram assets.

Assets such as a Facebook such as facebook pages, add accounts or apps. So, if you’re an agency, if you’re a freelancer and you’re accessing other people’s business pages, that’s what this is referring to. You use it as a vendor. You work with vendors to help create, run or manage your pages or ads, but want your business to maintain ownership of all your assets. You need control over your over access and permissions.

You want complete jurisdiction over your assets without giving ownership to people who assist your business operations. You want your business to grow. You want to keep your business. Secure. Business manager is gradually introducing new safeguard tools through the new Security Center to help you maintain control reassess. So that is the most the more technical you know definition of Facebook business manager, but hopefully you guys understand it by now and a lot of you guys are just starting out.

You know. Abs manager is kind of where you’ll spend your time and all you’ll need. But as you grow as you take on clients, if that’s your thing, then your business manager is what you’ll want to set up as well, so Google, Facebook business manager and it will take you to how to set it up. You guys super super simple. In fact, you know what let’s just mines already set up, so it’s not taking me through it, but here’s a set up, create business manager right here.

So tell you right here how to set it up. Bam right here, go to business. Facebook.Com create account enter your name enter a name for your business, your name and work, email address and click next enter your business details and click Submit. That’s it, and so my business is inspired digital and that’s why everything is separate from from my personal name. It’s oh, it’s its own asset, it’s its own entity and it sits right there on Facebook all right.

So, if you guys are new to this stuff man, I provided a bunch of free content, a bunch of free training. The the link is in the description. It’s all it’s also the first one pinned at the top FB ads for beginners com. I email you a bunch of strategies, a bunch of tips, a bunch of my secrets on how I’m building my business on how I’m running my ads. How I’m running ads for myself, how I’m running ads for clients make sure you’re on that VIP list right, so FB ads for beginners, dot-com and I’ll see you guys on the next article over now,


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How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

I’ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.

This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.

But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.

So just to break that down. It’s actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.

Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.

So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’s like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’s just like clicking that boost post button on your Facebook page. That’s to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.

There’s lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.

You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.

This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.

Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.

This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’s probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.

So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.

I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’s the demographic you want to target? What’s your budget, You can see right here.

They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.

I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.

More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.

If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’s at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.

Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’s not like it’s super important so offer I don’t do anything there and then custom audiences.

This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.

What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.

So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.

I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.

So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.

If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.

Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.

Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.

You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.

I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.

They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.

You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’s anyway guys, you guys could get lost in this forever.

I’m not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.

But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.

I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.

Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.

This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.

Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.

So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.

I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.

M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’s so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.

M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.

The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.

At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’t matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.

Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.

Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.

Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’s not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.

It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’s like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.

One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.

Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’ve never used this as well. So I’m not going to like go speak to it. I’m not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.

Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’s the I guess. Basic simplest wants to do so. Let’s say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.

Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.

Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.

Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.

Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.

I’ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.

I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.

It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.

What’s the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.

My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.

But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.

I’m not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.

So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’s just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.

Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.

You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.

Learn more. We’ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.

Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’s going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.

Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’s say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.

We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.

All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.

Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.

So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.

So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.

So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.

So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.

Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.

So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.

I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.

So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.


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10X Social Proof With Your Facebook Ads – Facebook Advertising Tips And Strategies

So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.

Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.

It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.

If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.

Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.

Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.

Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.

We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.

We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.

We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.

The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.

Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.

We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.

So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.

So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.

So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.

That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.

I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.

We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.

If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.

We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.

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How To Create Instagram Ads For Beginners 2020 – Instagram Advertising Tutorial

So I’m going to go through a few of the specs right here and then we’re going to jump on to Facebook and actually go through and create the Instagram ads because Facebook they bought Instagram a few years back And then they just kind of implemented the whole Instagram advertising platform into the Facebook, Ads manager, And so we’ll show you guys how to set that up.

So real, quick guys, We just want to cover some specs on setting up your Instagram ad. So if you go here, I just did a quick, google search. I’M saying like Instagram, add Video links, because you could do images, you could do multiple images, So you can like swipe through like you’re doing on Instagram right or you can even do article It’s like you can see this little. I think it’s bla la land koala lion article now you see like different Placement, so instagrams stories see the specs.

So if you’re, using a article just on the Instagram newsfeed right here, You can see the article length it has to be one to 60 seconds. Okay, so it’s longer than that, they won’t actually allow you to run the ad on Instagram. Okay. So then they come come down here and show you some different technical requirements. So if you go to facebook.Com or what I would do is I would just google Instagram, add article length or something like that, and it was the first search result.

That’S how I kind of found this page right now. We want to go through and check out the Instagram stories, because for those of you guys who would use Instagram, you know you’ve got the feed and Then they kind of copied snapchat a few years back or maybe a year. So I can’t wear the exact time frame, But you’ve got the stories at the top Okay. So it’s pretty cool because you’re going through clicking through your stories, You can actually show up an ad right there and just you know it’s it’s a little bit more in in people’s face, I guess so Kind of cool.

But if you look at this, you can only have a article for 1 to 15 seconds right, so you want to probably shoot a different article based off of where the placement is and make it specific to what’s actually happening and Anyway. So I just want to hit that really quick. Now, Let’s jump over to Facebook And I’m going to show you guys how to go through and get into the ads manager and set up these ads on Instagram right.

So we’re going to either come over here to the ads manager Under the Explorer tab, on the left, hand, column or you come up here to the deck, drop-down right, arrow and going to say, create ads. Okay, so we’re going to cut coming here. It’S going to take us into the Facebook Ads manager and we’re just going to do start over and, Let’s just say, you’re at the initial A Center that kicked me in right into crate, an ad but let’s say we’re starting completely from scratch.

So we’re going to go through and Let me just exit out some of these things so we’re going to go through and create a new campaign all right, So we’re going to say, create a campaign and it’s going to first ask us: What is our marketing objective? Okay, so just like Facebook, This is the same exact thing, but it’s for Instagram. Okay, so, like what objective do we want to Accomplish? Do you want people to read our article? I want people to click to our blog or our website.

You want to generate leads like what do we really want to get at okay, so for this example, Let’s just say we want people to click to our website or a blog, so we’re going to click on traffic for it — here And then we’ll just give It a quick name, then, whatever you want, but I’m going to say: Instagram, demo, Okay and so we’ll hit continue there, And then we could give this ad set an a. This. Is we’re going to go through and choose the target who we want to actually Target, and this is where we’re going to tell Facebook that hey, We don’t want it to just show up on Facebook.

We wanted to show up on Instagram or show up on Instagram and Facebook. You can choose both or choose one or the other. Okay And we’ll show you guys how to do that here in a second, so we’re going to say: Instagram Advertising, demo, okay, just type that in right there, real, quick and So where he come down, we’re going to choose the audience right for right now, I’m I Don’T know, let’s just say, we’re we’re going to target New York City, okay, New York City.

Let’S see it pop it right there, New York, New York, Okay, so that we could do Let’s say We’ll: do a ten-mile radius within New York see nine million people and then we could go and target. Let’S say we’re doing a 25 to 65 and people that, like basketball, okay, so now this is going to drop down to 1.8 million and Then what we’re going to do. This is where the whole Instagram Advertising placements comes into play, where you want to make sure that you’re choosing this right, so Facebook by default is going to say automatic play Smits and it’s going to show up on Every possible place that Facebook can show your ads.

So Facebook, newsfeed facebook, Messenger, Instagram instagrams stories their audience network, There’s a whole bunch of different options. But what you want to do you want to specifically target either the instagrams stories or the Instagram newsfeed. So we want to click on edit placements Come down, and this is kind of cool guys like, although Instagram is pretty much primarily used on your mobile phone, you can actually determine what device like, if you want to say, hey mobile, only or Desktop only or what I would probably do is just leave it as all devices Just because it’s probably not going to be a lot of people on desktop that are going to be going through and searching for Instagram.

But who knows it can happen? Ok, so now what we’re going to Do is what we, what we can do is go through an uncheck all of Facebook. We can uncheck all of audience Network uncheck, all of messenger home and we just choose Instagram feeds. Ok! So now, if we come back over here, We remember if we go to the Instagram feed, we can have a article for up to 60 seconds long, all right, Whereas with if we do the stories We have to do it, at least it has.

It can be a maximum of 15 seconds. Okay, so based off your creative, like whether you’re using a article or image, You could still use an image right. It’S it’s not a problem, But if you’re going to go through and say you want to show the article on your stories and on the news feed, It has to be able to match both of those so like it has to be less than 15 seconds. And if it’s longer, then it’s not going to be able to show up on the stories.

It’S only going to be on the news, feed. Okay. So sometimes, if you’re really going to get detailed into your advertising on Instagram, maybe what you want to do is shoot a different article for the Instagram story. That’S less than 15 seconds. Okay, It’s kinda just like more of a quick hit and then The news feed. You can have a little bit longer article if you’re like, let’s say you’re in real estate and doing an open house And going through and showing that, whereas with stories, If you’re doing an open house, maybe you just got your camera up to your face and say: Hey Jason, We’re up here We’re doing an open house on this day.

Hope to see you there swipe up, because you can actually have them swipe up and click the link And I’ll send you more of the details. Okay, So those are kind of things worse like on your newsfeed. If you have 60 seconds, you can give a little bit more Run-through of the actual whole whole home there. So that’s kind of the differences here For this example. We’Ll just choose them both and you can’t so guys get this.

You can go through and choose Instagram and click on Facebook and choose multiple Choose all these different platforms Or you can create a an advertising campaign. Just targeting Instagram and another one just targeting Facebook, So you can kind of see that split test and see the results of how things convert on one Versus how they convert on the other. All right So we’ll see you out of both those right.

Now You can see 1.4 million people and we’ll come down. We can choose a budget, we can do a daily budget. We can do a lifetime budget so like. If you wanted to kind of say, hey I’m going to spend 10 bucks a day, 20 bucks say five bucks day Whatever or you’re like. I only have a lifetime budget of Let’s say: 100 dollars. I want to spend oh that’s thousand hundred dollars And I want to spend that over the next month right So then, you can kind of say: hey spent, set a start and end date and obviously that’ll kind of I mean it won’t necessarily Spend exactly like three Dollars per day, What Facebook does is little starts.

Taking that look at the data and after the first week They’ll say: okay, Tuesdays and Fridays actually perform better. So then, the following weeks, they’ll save up more of the budget for those specific days. Okay, So you’re doing a lifetime budget and it’s not all spending evenly consistently, Don’t worry, They will spend it but they’re trying to optimize it for you, whereas if you’re doing a daily budget, They will shoot to spend, let’s say ten dollars a day every single day.

Okay, So now just coming down link clicks, We could just leave that, as is Difference between link, clicks and landing page views just really quick if you’re brand new to this whole Instagram Advertising or Facebook advertising so link clicks is if they they have the ad and They click on the link that Counts as a link, click and the difference between that and a landing page view If, let’s say somebody’s on their mobile device and they’re like on the subway or something like that.

I don’t get a lot of really good service and they click it that counts for the link clicks. But maybe, if the page doesn’t fully load, then They didn’t really even see what you’re trying to get them to click on right. So if you’re going to go through and optimize a little bit deeper and say hey, I only want to go. I want to optimize for people that are actually going to get landing page views, so they click the link and the page actually loads.

That’S a little bit farther into things And so you’re going to get a little bit better result. So obviously you can go through optimize for either one of those We’ll just leave that link clicks for right now and then we’ll just hit continue and then from here. We can go through and create our Instagram post, okay, and What you want to do typically is add an account. Add your Instagram account. Okay, so you just add an account and you put in your login credentials right there.

<img src="https://www.hashtagsforlikes.co/blog/wp-content/uploads/2019/06/instagram-business-account-basics-advertising-check-list.jpg” style=”width:500px”>

You can add an existing account create a new account, whatever it might be, okay And then, as you’re going through, you can go and add the image you can add the you know a carousel would basically be multiple images. So like someone who, like can swipe, You know how, like they have the new feature, We’re like you, can see a post and at like five or ten photos or whatever it is. You can swipe through all the different images.

The articles like we mentioned you want to have 15 seconds Or less if it’s on the Instagram stories, 60 seconds or less on the actual news, feed. Okay, So we’ll go through, We’ll choose an account or you can say if you don’t have an Instagram account or you don’t want to use. If you want to Use a separate one, you can say hey. This is my facebook business page. I want to run things from and use the selected Facebook page as the insta clike up as the the profile on Instagram.

Okay, so that’s best well just leave there, or, as I mentioned you guys, can add into your Instagram account their login. So it’s directly from that account And then, let’s say you’re going through upload a article. You just click that plus button or upload article right here or we can say browse library. Let’S see, I Think, okay, that one’s 50 seconds long this one’s 10 seconds long. So this one can go in both stories right there So like this is kind of a quick article of this home.

So we can go. Have this on the story. We can have this on the newsfeed on both of those and then throw in the website. Url of Where you want to send these people to you so like let’s say It’s Google com, obviously it’s not! You probably want to send them to an actual landing page To get some leads or your website or what But you’re able to see like a quick preview of what this is going to look like okay, So you can see right here.

This is the Instagram feed and then Okay story, media, a speculation has to be smaller than equal Okay, so this is. This is another key point That you can see the specs right over here. So, if you’re doing the Instagram stories, You can see it’s more of like that vertical like how that layout is. So you need to match that, so that the the ratio is the same as that for when you’re doing a story. Okay, so What I would need to do is go back in and see how this is more of that Horizontal view.

We need to make it more just the same ratios, to fit on the Instagram stories there: Okay, which is fine, It’s totally fine, but right now We’re just going to continue on with this, and then we come in here type your text. This is basically just like the the text That would be in your post kind of your typical thing. You see that right there and then You can do learn more ply now here all these different types of contacts or call-to-action buttons right here, I’m just going to learn more just going to leave it at that cuz.

I like. I know it’s not like super In-your-face like sign up down on Oh back by now, or anything like that. Just learn more, It’s kind of more that discovery phase, and then we come down here and that’s pretty much it you hit confirm and you are set ready to go and you’re going through it’s showing that add to the specific people you targeted and with a specific Budget that you chose and Then you’re able to go, see how many clicks and all that stuff inside the ads manager Happened from that post case.

You can see how much cost for someone to go through and click to your website, How much it cost for people to go through and like or comment on the post, all those different options Inside the ask manager all right so anyway, guys Hopefully this was helpful – Is a quick little Instagram advertising tutorial for complete beginners, just kind of get you that foundation of going through and Setting up your ads with Instagram, whether it’s on the stories or the Instagram newsfeed? So if you guys found this article helpful go ahead, give it a thumbs up, Also comment down below.

If you guys have any questions and I’m happy to answer every single other questions I like to go through and respond to every comment people make on my blog here and if you’re brand new here My name is Jason Wardrop And I want every single day on How to generate more leads, make more money and grow your business so go ahead and subscribe Hit that notification belt so you’ll be notified. Every single time I go with live, I’m going to start doing, live trainings, Which is going to be super fun for you.

For me for everyone – And so anyway make sure you guys subscribe hit that notification bell, and I will see you all tomorrow:

 

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How to Use Facebook Ads for Beginners (2020) – A Complete Facebook Ads Tutorial

I’Ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.

This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.

But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.

So just to break that down. It’S actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.

Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.

So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’S like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’S just like clicking that boost post button on your Facebook page. That’S to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.

There’S lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.

You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.

This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’Ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.

Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.

This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’S probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.

So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.

I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’S the demographic you want to target? What’S your budget, You can see right here.

They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.

I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’Ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.

More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.

If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’S at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.

Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’S not like it’s super important so offer I don’t do anything there and then custom audiences.

This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.

What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.

So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.

I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.

So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.

If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’Ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.

Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.

Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.

You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.

I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.

They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.

You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’S anyway guys, you guys could get lost in this forever.

I’M not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.

But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.

I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.

Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.

This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.

Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.

So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.

I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.

M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’S so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.

M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.

The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.

At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’T matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.

Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.

Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.

Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’S not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.

It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’S like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.

One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.

Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’Ve never used this as well. So I’m not going to like go speak to it. I’M not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.

Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’S the I guess. Basic simplest wants to do so. Let’S say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.

Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.

Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.

Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.

Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.

I’Ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.

I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.

It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.

What’S the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.

My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.

But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.

I’M not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.

So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’S just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.

Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’Ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.

You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.

Learn more. We’Ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.

Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’S going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.

Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’S say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.

We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.

All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.

Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.

So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.

So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.

So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.

So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’Ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.

Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.

So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.

I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.

So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.