Online Marketing


You guys shout out to you who you who go you who go commented. Um commented on one of my older articles, but I thought it was a good one. I thought it was something I could share with you guys. I dropped a article in fact that article specifically goes over um. You know how i, how I request access, but i’ll just show you again. You know mid 2020 still doing the same thing focused on one niche since 2016, helping them with their social media, marketing, helping them with their facebook advertising one niche um since day one, and so this article that I dropped um.

In fact, let’s see if I can show you when this was made, this was made um, let’s just click on it. This was a article that I dropped um in back in 2019, so december 2019, not that not that long ago, but I wanted to kind of just give you an update um on how I how I request access so shout out to shout out to you yuhu. Shout out to you who, for commenting you guys any questions whatsoever, social media, marketing, um, building an agency.

You know affiliate marketing. Those are things that I focus on on this blog um. Helping people take their business online right, helping them capture leads, um, create landing pages, create sales, funnels, create email, automation, mainly mainly for real estate agents. That’s who i’ve been helping since 2016, but these same strategies apply for every small business owner. That’s why I focus on kind of keeping a general here on my youtube blog, so most businesses can can can benefit from the same.

You know value because I truly believe it’s all the same. It’s it’s paid traffic to a to a landing page to a lead capture page giving out some type of free offer that free offer can be a seven day pass to a gym. It could be a seven day pass to your yoga studio. It could be thirty. Five percent off your next burger. When you come in with your family and re redeem, this coupon, it could be a free seller guide if you’re a real estate agent, a free buyer guide.

You know if you’re a real estate agent, it could be. It could be a free consultation. It could be so many things man add to a landing page to offer that offer in order to capture that lead. That’s what this is all about, and so um again i’ve been focused on one industry. It’s all the same um. This is a question right here, a comment from from you who go hi david, I i am already an admin of the page on facebook.

However, when I go to facebook business, I do not see my page being reflected there. Um added the page, but the message I got: let’s see what it says, but the message I got was your request was access. Your request for access is pending yep. I know exactly what you’re talking about okay cool, so i’ll help you with this you who all right didn’t get any requests on page roles. How can I do with this? Okay perfect? So i’m going to i’m going to simply just walk you through and again that article was pretty much showing you how I do it, but i’m going to do it again, give you an updated version of 2020 um how I do it now um! So here’s what I do my whole initial pitch my whole initial um offer to to to you know my my clients to to the business owners that i’m helping with their you know marketing with their digital marketing.

My whole first approach and first product is the lower ticket. It’s a lower ticket. It’s it’s! It’s designed to break the bread. It’s designed to build a relationship. It’s designed to build rapport. It’s designed to get my foot in the door right. It’s offering a low ticket to to us to to a real estate agent, for example, um, but again the same you know, strategies apply for any business, but i’ll help them knock out a few optimizations on their social media platforms.

I’ll help them run a few basic, simple facebook ads just to give it a facelift and so in the very very beginning, as i’m onboarding a client i’ll request access to their business page so rather than asking for passwords, because I don’t want to do that right. I don’t want to ask them for their facebook password or anything like that. What I do is I tell them, especially in the beginning. It’s only in the beginning, when i’m, when i’m requesting access to their business, account to run a couple ads.

It’s only in the beginning, because what I do is I run those ads from my end. That’s that’s what this is all about. So what i’m going to show you over here yuhu, let’s go back to his question um. What i’m going to show you right here is how I request access so again, the first few ads that i’m running for them. It’s just to it’s just to get my foot in the door. It’s just to give their pages a facelift, i’ll run a like ad for them i’ll run.

Maybe a facebook article ad for them and and get thousands of people in their local area to see it right. A handful of first basic ads, low ticket um that gets that client on board and then and then I have a value ladder. You know from that point on, but um i’ll show you right here how I do it without asking for passwords, and so this is what I do all i’ll be on screen share. First of all, so if you’re not using this platform, which I just got done telling my son about it – um he’s a gamer.

You know shout out to christian he’s, building a youtube blog, um gaming and and just crushing it right, but I just got done telling them about this platform. This is a platform i’ve been using since 2016 since 2016.. Actually, since yeah yeah, let’s just call it 2016.. Since 2016, i’ve been i’ve been using this and and um rather than talking on the phone, rather than trying to explain my marketing services to a prospect over the phone over the telephone right over the old school phone, rather than doing that, i’ve always used zoom.

I’ve literally closed hundreds of clients, hundreds i’ve, i’ve done business with hundreds of social media clients again all in the same niche since 2016, and 100 of them came from zoom so, rather than on a phone call trying to verbally pitch what i’m offering. I always use. Zoom, so I can visually screen share and I can show them what i’m offering right. That has been a game changer um since day one so as I as i’m on line as i’m on zoom with them and kind of going over their facebook page going over.

You know what I can do and how i’m going to be able to help them and all this stuff right, i’m doing it all through zoom, i’m doing it all through through screen screen share and at the very end, when i, when i’m getting ready to onboard That client, when i’m getting ready to process that credit card right, I already onboarded them now, it’s game time now, i’m about to just run a few, a few basic ads for them again, i’m doing it on my end, um from their page, but from my ad Account and so here’s how you do it, you guys you just go to go to the client’s business page right and I tell them to go to their page as well, and I always want to double click home right here.

Just so I can get the full link. I don’t want all those characters at the end 972-129 right. I don’t want all those random characters. I only want this url right here. Facebook.Com forward, slash taft group, okay, so that’s what i’m looking for. So i’m i’m on screen share i’m showing them this. I’r also telling them to go ahead and hit escape, because I need them to open up a browser and go to their business page as well.

So i’m walking them through this as i’m online with them, and all I do is I grab this url and then I come back here and then I this is my ads manager. I click on the dots right here. I go to business settings and then what i’m going to do is i’m going to click on pages to the left. So writing your business settings – and this is one page you want to bookmark. What I would do is, I would create a facebook ads, which is my folder right here.

I would create an an ads manager folder, if I were you guys park it right here at the top book. You know create an actual folder and then start bookmarking a bunch of different pages inside the ads manager. This is one page. You definitely want to bookmark. This is your your business settings. Okay, so in here you click on pages and all i’m going to do is i’m going to click on the blue one add i’m going to request access to a page, i’m going to paste in that link and always make sure you see the drop down always Make sure you see the drop down? Okay, you’re, going to click on that and then you’re going to click you’re going to come down here to manage page.

You want admin access, okay, you don’t want just create ads. Just you know, freaking um, editor or whatever. You know you want everything just just request everything manage page admin, access, get the full shebang. Okay. Now here’s what’s going to happen right when I click on request access, in fact, let me just do it for the heck of it. I don’t know this person shout out to the taft group, but um, i’m using yours as an example, and then I can always remove remove it real, quick right right away as well.

Let me just show you guys for the example so bam right there. I just requested them now. What I do is, I tell them and this what so. This is what i’m thinking you’re saying: uh yoohu. This is what i’m thinking you’re saying because over here in your question or in your comment, however, when I go to facebook business, facebook business, I do not see my page being reflected there out of the page, but the message I got was your request for access Is pending so look? This is what I see right here.

Your request for access is pending so boom. That’s what i’m going to see on my end right now on their screen, i’m telling them i’m saying: hey, okay, cool share screen! If you want and i’ll walk you through this, so when they’re looking at their page, in fact, let me go to my business page because, when you’re looking at your own business, page you’re, looking at it from the editing editing, you know perspective whereas right there.

I I didn’t have access to the taft group right, so I i don’t see what I see now right here, which is business manager, because i’m not an admin, but when you’re looking at it from your page from your from your perspective from your site, you’re looking At your business page this, what you see you see everything here at the top page ad center inbox. So this is what they’re seeing right, i’m telling them! I’r saying: hey! Go to your business page and here’s what you’re going to do! You’re going to click on settings right there in the top right, okay, you’re going to click on settings and then what you’re going to do is over here, on the left hand, side you’re, going to click on page roles and right here in the page roles.

This is what i’m telling them. I’r saying: click on page roles and as you scroll down towards the middle of the page, you’re going to see right here, respond to request you’re going to see inspired digital, which is me right. You in your case. It might be your business page or it might be your name, but whatever it is, you tell them. You say: hey man, you see my name right there and and you’re at that point.

It’s not going to say remove. Yours is going to say, respond to request. So this is all i’m telling i’m saying: okay, cool! Look at look for my page right there under agencies. Look for my page and all you’re going to do is you’re going to respond to request. They click on that it takes them through a process where facebook asks for their password. They enter their password on their end and they accept your request and then here’s what you have to do.

This is what’s super important. Then you have to refresh this page right here: okay, follow my lead, you have to refresh this page and then it will say access given or access granted. It will say that right here at the top now this one’s going to say it’s still going to say pending, because these people don’t even know me right – the taft group so they’re not going to request they’re not going to accept me at all.

I’r just doing this for the example but you’re going to see right here. It won’t say once they do that on their end right once they respond to requests put in their password, and then you come over here and refresh the page this right here. It will no longer say your request for access is pending. It will now say you now have uh granted you now. Your access has now been granted or it’ll say something like that.

You’ll you’ll you’ll know it looks different than this right here: okay and then what you have to do, which is mandatory required or you’re not going to be able to to to attach yourself what you’re going to do is you’re going to scroll down and you’re going To simply add read, let me let me look at this client so right here, i’m going to add people, that’s what you’re going to see. This is exactly what you’re going to see right here: you’re going to see you’re going to see owned by individual and then you’re going to see permissions given.

This is what it is. So you end up seeing this right here and then you add people. You won’t see your name right there just yet until you add people, you click on, add people. You find your name over here to the left. You check that circle and then you assign that is it? Okay, that’s how I do it. That’s how i, and and the reason why I do it this way again, is because i’m only running a handful of ads for them in the beginning, and i’m doing it for my ads manager from their business page, which this allows me to do it from their Page once I add people and add my name and then I add people then boom there’s my name right there.

I have access to the page, i’m good. Now I can run it from my ads manager, but from their page. Okay – and this is this – is when I run a like ad – this is how I run a like ad i’ll. Take them from 300 likes to 3 000 likes i’ll run like ads like this, and then i’ll run a handful of article ads for them. Just in the very beginning, and then once I get them as a monthly retaining client, then i’ll teach them how to do it from their end.

Okay, um! So that’s how I do it there and then once you come over here to the ads manager. Once you add your name, okay, you have to add your actual name right there, where it says, add people once you do that and then you come over here and run an actual ad. Let’s come back over here and let’s just go through the setup, just um. This is a brand new account. Let me just try this one. So as I go through the setup hit, the green button create, let’s say we’re going with um.

Let’s just say: let’s, let’s say engagement, let’s say we’re doing a page like ad um. So there goes engagement, we’ll scroll down. There goes page likes, we’ll click, the blue button and then over here it’s going to ask us which page um do you want to run it from and then you’re going to just simply hit the drop down so right here? It is um okay, so let’s get on this part we’ll hit next and it’s right here.

So it’s going to say, facebook page and all i’m going to do is hit the drop down and i’m going to find that page. So all of my pages are right here. All of the pages that I manage are right here in my inspired digital. Now again you might have a business name right there. You might have your name right there, just look for the multiple pages and you’ll see it there, so I click right there and then I find that one page taft group or whatever and then boom.

I choose that and now and then I keep going and then I run that ad again, a like add a article ad i’ll. Do it like this just to kind of get my foot foot in the door just to just to start that that business relationship and let these people know exactly how how much value I can bring? And then again, if I end up taking them up my value ladder, that’s when i’ll get them as a monthly, retaining client and teach them how to do all this from their end.

Okay, so hopefully that made sense. You guys again, i’m dropping bombs like this. Every single day social media marketing, um, affiliate marketing, making money online um and and just keep it simple, whatever type of business you’re building, if if it comes down to, if you’re, looking if you’re building the type of business where it comes down to capturing leads, because You have some type of offer.

Maybe you own a local yoga studio. Maybe you own a local ice cream joint. Maybe you own a local restaurant. Maybe you own a local gym, maybe you’re a local real estate agent and you sell houses. Maybe you do solar, whatever it may be, you’re in business to sell a product or service to do it online. We need basic tools and that’s what i’m dropping on this blog is is what does it take? What type of web page do we need? What type of email automation do we need? What type of landing pages do we need? How do we run these basic facebook ads that are going to drive traffic to our website, so we can capture leads and make money? How do we do all that online? That’s what i’m dropping on this blog, you guys so if you haven’t, subscribed hit the bell for notifications drop me a comment below shout out to you who thank you for for for commenting.

Thank you for asking this question and I hope right there that made a lot of sense, but if you’re into anything online, you guys drop me a comment below. Let me know what type of business you got going on: um, online and um. Let me know how I can bring value to what you got going on alright guys i’ll see in the next article over now,


Online Marketing


Me a comment 20 minutes ago asking about a article that I cut a while back on running an engagement ad on how to run a Facebook engagement ad and sometimes people get it right away. Sometimes people don’t and that’s why I love your comments. Man, if you have any questions whatsoever drop me. A comment below question me on my articles.

Question me on strategies. Ask questions, that’s how you get answers to what the thoughts that are going on in your mind. You know all that stuff that you’re thinking of or assuming or trying to try to figure out, I’m telling you man most likely. Your answer is a question away. So if you can, if you can drop comments below man, I promise you. I would do my best to get to every single one of them and drop a new article to really kind of bring you up to par on where, where you know you should be and where your ads could be in this particular case.

So this one had to do with an engagement ad article that I made and, for some reason, Miriam is not really having success with it, and so what I’m going to do is I’m going to kind of just add my two cents and and just kind of Walk you through another engagement, ad and and kind of just share some more information on on making you understand it and just making it more clear and in making sure that you guys really understand the differences between all these different ads.

The pros and the cons and just the advantages and the disadvantages of running an engagement ad or a article view ad or lead capture, ad, really understanding the differences between all the different ads that you can possibly possibly be running through Facebook, because that’s where it truly Starts man, it truly starts when you come over here to your Facebook page, you click on create and you click on add it all starts there when you click on that ad.

It’s going to bring you to this section right here, and this is what you want to bookmark so bookmark. This page right here come up here, hit the star and just bookmark this tab, because this is where all the magic is going to happen. Okay, now um, this is where it starts. An engagement is right here, but I want to really kind of edge, Kate, you and kind of share. What’s the purpose of an engagement like why an engagement ad right, it all comes down to your goal.

You guys it all comes down to your objective, like what the heck are you trying to do on my blog. I talk a lot about online marketing and when it comes to online marketing, there’s many aspects to it, but I truly believe at the end of the day, it’s all about capturing a lead. It’s all about making a sell, and/or capturing a lead, and so with that being said, coming in here to the Facebook platform, whether I’m running a Facebook ad or whether I’m running an Instagram ad or whether even running a YouTube ad 99 % of people.

That are that are running ads are doing it for those two main reasons to either make a sell or to capture a lead. Okay. Now those are the two top reasons. The third reason is for some type of brand awareness or some type of exposure. Okay, that’s the third reason, so so to tell you the truth. The third reason when you, when you go for for in this case, engagement, which I call exposure brand awareness, it’s it fits number three.

It fits that category of the third, the third reason, but mainly people that are that are going for for for that type of an ad are mainly people that are that are that, are how can I say this that are that are just trying to get some Type of exposure: okay, they’re, not driving the click to a landing page they’re, not driving the click to a checkout on your website, whether it’s a Shopify or an Amazon or your own e-commerce website.

So your objective isn’t to drive a click to buy something. So, therefore, you are most likely just looking for exposure you’re, looking for just brand awareness, you’re looking for exposure, you’re looking to just get your name out right, and so those are the people s the third reason and and the third types of people you know that Run ads, it’s it’s it’s if that time, a person that is not necessarily looking for lead or a cell right away.

So, to tell you the truth, the way I look at that is that if you have extra budget, if you have extra money to throw at Facebook ads, then you can start running engagement. You can run maybe brand awareness and reach you can maybe go for. Go for go for article views, go for article views right if you’re just looking to spend some money and get and get your feet wet if you’re, just learning and you’re trying to really explore and really understand the differences between all these ads, because at the other Day, it’s going to be your analytics.

It’s going to be your reporting. It’s going to be your numbers that determine the differences between all this stuff right, you’re going to have to look at your report, but what I’m going to do is really give you give you give you a heads up and give you a cheat sheet on how To really approach it, engagement in this particular case, shout-out to Miriam Miriam, is, is trying to run an engagement ad okay.

So what I’m, assuming? What I’m, assuming is that Miriam is not looking to drive a click to a landing page, because if we, if we were, then our objective would be to capture a lead right, we’re driving it to a landing page in order for them to put their name and Email, that’s going to be a traffic type of ad or it’s going to be a conversions. It’s definitely not engagement. Okay now can people see the engagement ad click on it and then go to your website yeah.

That can happen for sure, but you’re telling Facebook, hey man, that’s not really my objective. If it happens, it happens great, but my objective is to get article views or my objective is to get just brand awareness or reach or engagement, which all kind of cover. What those are exactly in more detail, but if you’re, if you’re, not driving a click to a landing page, where you’re going to be capturing a name and number or if you’re not driving a click to a website where you’re looking to make a sell.

Okay, then agent is something you can run and again. I just truly believe it’s only if you have more budget, because because at the end of the day, I’m willing to bet the majority of you guys that are reading this article right now are looking to do number one or two number one you’re looking to make A sell online number two you’re looking to capture lead, so really engagement wouldn’t be your type of Facebook ad.

Now again, if you have an extra budget, if you have more money to spend engagement, I’m going to tell you why people run engagement, I’m going to tell you the benefits of an engagement ad, but an engagement ad, wouldn’t be something really for you right now. If you’re, if you’re really trying to turn it trying to accomplish step one or two, you know reason one or reason 2. So if you’re, if you’re not doing that, then an engagement ad would be something you can run.

Okay, so an engagement ad. Let’s take a look at, let me, let me see if I can find. Actually I for sure would be able to find. Let me see if I can just go through my newsfeed and let’s see if we can find an engagement ad okay. Now again, as I mentioned, the objective with an engagement ad is to not necessarily get that person to click. Okay, they’re not we’re not looking to get them to a website to buy something; we’re not looking to get them to a landing page, to give up a name and number okay: we’re not giving away anything for free, there’s, no free download, there’s no free training article! There’s no name and email: that’s not the objective, we’re not taking them there! Okay! So with that being said, our whole thing would be to keep them on Facebook, keep them on Facebook and get them to engage in the post aka, the ad okay.

So as you scroll through Facebook, let’s see if we can find an engagement, ad, okay and and – and I could just I can just look at it in and 99 % of the time I can know exactly what type of ad it is just by looking at It so, let’s see if I can find an engagement ad, this could be an engagement ad. Okay, now I’ve seen way way, bigger numbers, but bestseller publishing this a article of Russell Brunson.

Obviously this is not coming from clickfunnels. This is not Russell running this ad. It’s someone else: it’s bestseller publishing now this right here could possibly be an engagement at for sure. I’m 99.9 % sure that this is an engagement ad. So anytime, you see the word sponsored and you’re scrolling through and you see a ton of engagements you’ve seen a ton of people like it. You see a ton of people share it, which is not exactly a lot, but the ad could have just started today for all we know, and that could be a ton of engagement just for today alone, and then they run it for another five days and before You know it, the 15 comments are going to be a hundred and fifty comments and the thirty shares are going to be.

Ninety shares right, so this ad could have just started today for all we know, but what I do know what I’m. What I’m willing to bet is that it’s an engagement ad, because you see the engagement anytime. You see a ton of shares, a ton of comments and a ton of likes. That is an engagement ad. Now, there’s a learn more button, so I can click on it and I can go off of Facebook and I can go to a landing page and there’s my name and number.

But the objective was not that the objective was to keep these people on the platform and get them to comment, get them to share, get them to like okay. Now, what are some reasons why people would do that right if they’re not looking to capture a lead or, if they’re not looking to make a sell, necessarily at the end of the day they are, but not in this particular case, not with this specific ad objective.

It’s an engagement ad, what’s the purpose of it, and why would someone even run it? Why would bestseller publishing run this engagement ad? A couple reasons is because of the social proof when you’re scrolling through and you see different posts and there’s a ton of people liking. It a ton of people sharing it. It gives off social proof that a bunch of people are liking. This post, which is true little, do we know that it’s coming from an ad right, because once once they stop it, that engagement stays and this post could be a post on their business page and it’s no longer running as an ad.

But the social proof remains, so it was worth it to spend the 20 bucks to get a ton of people to share it, a ton of people to like it. So when we turn the ad off, those numbers remain in it, and now our looks like an authority, it looks like it’s been seen by a ton of people which it has and and little do people know that it was an actual ad that made all that Happen so number reason reason number one why this person would run.

It is for the social proof to get the numbers up high and it really build that credibility. Okay, what could another reason? Another reason be. Another reason could be that this person didn’t have a landing page which they probably do. I don’t even want to click on, learn more because I know where this is going. I seen this ad before, but this and there’s a link right there in the actual and the actual coming in the in the copy up here in the text, so that there’s the link, so this learn more, is definitely taking me to this link right here, but Reason number two could have been that they didn’t have a link.

You know a lot of people can run. You can run an engagement ad, someone that doesn’t have a landing page. You don’t have to have a website, you don’t even have to have any URL at all and you can run this engagement ad and just get a bunch of people to comment. That’s reason. Number two, so reason number two a lot of people. I don’t even have a landing page, don’t even have a website, but they want to run Facebook ads and keep everything on.

Facebook they’ll run an engagement ad and just get a ton of people to comment a ton of people to comment now, one one downfall about that is that you obviously have to keep looking at your Facebook all damn day, because if you have ads running – and you Have people commenting it’s your job to make sure that you’re replying it’s your job to be stuck to your phone like frickin flies on, and you have to be commenting and replying to all these comments, because you’re paying for those comments right.

Those aren’t just random comments. Coming because you put up something organically, those are paid engagements, so you want to make sure that you’re, actually replying and staying engaged with the post. That’s the whole purpose of an engagement ad, so you can get up the the you can get the Facebook algorithm working in your favor, because a ton of people are commenting and Facebook keeps showing it to more people.

Okay, that’s number two reason: number three is to get a shitload of people to share it: okay, depending on your budget, if you had 50 bucks like let’s say, for example, we put 50 bucks at this engagement ad this 3. This 30 would most likely end up at 300 within a few days. We’d have hundreds of people share it. That’s a huge huge benefit. Huge benefit. Is that worth the 50 bucks hell yeah to get a bunch of people to comment to keep them on Facebook? Remember we don’t have a landing page, let’s just say we don’t have a website, we’re just running ads and keep it keeping the traffic on Facebook.

It was worth it for all those people to comment, and it was for sure worth it for all those people to share it. They all shared it to all their friends and tens of thousands of people most likely saw this article which which, which was super powerful. So the fourth reason: here’s here’s the fourth reason and that’s kind of all. I got for you. The fourth reason why someone would run an engagement ad is to build custom audiences of the people who are actually engaging in it.

Okay and the only reason why you would do that is to retarget those people in the future. So, for example, I run this engagement ad. I run it for 5 days at $ 10 a day I put $ 50 into it. What I’m going to be able to do now is I’m going to be able to go into Facebook and create a custom audience of everyone who engaged in this post? So all the people who shared it all the people who commented all the people who liked it all the people who clicked on it Facebook is going to allow me to categorize all those people create a custom audience and then therefore, I can retarget that audience in The future with ad number two that’s powerful, so as people start to start to click and comment and share Facebook’s going to collect all that data for you and that’s now considered a warm market.

Now you can go out there and run the next ad or in the next ad, run multiple ads thereafter and retarget. Those people who engaged in your previous ads, that’s powerful. That’s the name of the game, no matter what objective you’re running is retargeting you’re, going to be retargeting people who are engaging you’re going to be retargeting people who are landing on your pages, because you’re pixel in them you’re going to be retargeting.

People who are reading your articles, because Facebook’s tracking, all the article views right so creating custom audiences are what you actually have to do in fact, stay to the end of this article stay to the end of the article and at the end, you’re going to see Me do another article on how to create a custom audience and why you need to be creating custom audiences. All this engagement needs to be in a custom audience that you’re going to be able to retarget with future ads in in the future.

Okay with ads in the future, so stay to the end, you’ll see that article come up, that’s how to create custom audiences with with Facebook. So that’s super super powerful, but mainly those are the top 4 reasons. Men why you would run an engagement ad so so, and you know what let me let me let me let me add, number 5. Here’s number. 5. Here’s number 5. Okay, here’s the top! Here’s a fifth reason: it’s because of the engagement because of the numbers because of the social proof, so let’s say, for example, I have $ 100 to spend on a Facebook on Facebook which ain’t, so you want to step your game up in 2020.

You got to be coming with a little bit more budget than that, but let’s say, for example, just for the numbers sake. Let’s say we have a hundred bucks and, let’s say 50 bucks we’re going to spend on this engagement ad and the whole purpose is to get a shitload of people to comment like and share okay after the $ 50 budget, that ad is turned off. We then go run a second ad, using in the same exact post using the same exact ad, but rather than engage, or I should say post but but rather than running an engagement ad.

Let’s say we run it again for conversions, but we only run it to the people who engaged that’s retargeting, but then also we take it again and we run it under article views now whenever we want to grab this contest. This is what we, what we call an asset whenever we want to run this asset again. Let’s say this is a high converting ad. A lot of people engaged a lot of people, viewed it and it’s a good article and we shut it off now and we want to rerun it again when we rerun it again.

This is number five when, whenever we rerun this this ad again, these numbers stay. So one reason to run a article I mean excuse me to run an engagement is to get all these numbers up and then we shut it off and run it again under, let’s say conversions, and by the time we run it under conversions. All these numbers are super high. That’s the reason. That’s the fifth reason. It’s a social proof, and I don’t know if that would reason number one chime at the rewind this article and read I myself, but it’s a social proof.

Okay, it’s a social proof, whether I said that as number one or not it’s it’s social proof when you have big numbers like that, and people are scrolling through, let’s see if we can find find one, that’s actually even bigger than that. As far as the numbers, let’s see look at this perfect example. Perfect, perfect example. This is a 30-second article man. This is rant from spark a our creators. Look at the engagement 8,000 people liked it.

Four hundred and five comments, 548 shares. That is the definition of an engagement ad okay. Now they ran it under that they ran the engagement at first under engagements right. They ran the ad under engagements. First, let’s say they put a couple hundred bucks to get these big big numbers. This is the very very first time that I’m seeing this ad I’ve never seen this ad. I don’t know who spark a our craters are, but hey Tripp, Tripp out on this look at it.

This way, let’s say, for example, they spent the last month targeting a completely different audience: okay and they ran it under engagement. They got all this engagement and they did it last month. Okay, now we’re in a new month and now they’re running it again, but under let’s say conversions and by the time they run it again. It’s coming to people like me and by the time I’m seen this ad for the very first time.

The numbers are absolutely ridiculous, so I’m looking at this and I’m saying holy, these people must be crushing. It 548 shares 405 comments. Are you kidding me who the hell are these people? They must be doing extraordinary right, that’s the assumption and that’s the perception and that’s what people think and that’s how that that’s social proof, and so it was worth the hundred bucks on the engagement.

They turn it off and then now they’re running it running it again, because it was a great article, so now they’re running it again under conversions over here under conversions, because they’re a whole objective now is to get people to download download, learn more which, when you Click on learn more: you can go to a page, a landing page and enter your name and email or or or yeah to download something.

That’s conversion, that’s akin version. An action is a conversion. An action is a cell or a or a lead capture. Okay, that’s conversion! That’s the conversion objective over here; okay, so if you’re looking to do any of that make a cell online or capture an actual name and number aka elite, it’s conversions! But if again, if you had extra budget, is it worth it to run? Engagement? First, to get a shitload of people to comment like and share and then take the same piece to come over here and run conversions.

Was it worth it hell? Yeah was worth it these people to have these big numbers like that? All that shows man has credibility. All that does is show social proof. It’s it’s it’s it’s it’s it’s it’s! It’s letting people like like me, think and assume that they’re the big swinging. You know what of the industry and they’re killing it. That’s all! I’m thinking big numbers. You know freaking crushing it.

That’s what I’m thinking and so that’s the whole purpose of an engagement man is to is to get people to stay on the platform, crank up the numbers and engage in your post and those are all the different ways they that are reasons why you would do It and in and if anything, in my opinion, the biggest reasons, why is to create the custom, audience and retarget those who engage and that’s exactly what you do with a article view ad.

So when you come in here and you run article views, the whole objective with article views is to not get people to click on it and go to a landing page or to get people to click on it and go buy, buy your product. That’s not article views. The whole objective with article views is to capture an audience is to create a custom audience of all the people who are actually viewing it. So then, therefore, you can go out there ad number 2, ad number, 3, ad number, 4 and retarget.

All the people who readed your article, that’s how you continue to stay top of mind and you continue to get in front of a warm market and that’s how your actual cost would remain super low, because all you’re doing is retargeting an existing warm market of people Who are already reading your stuff or engaging in your post? Ok, so I know that was a ton right there. You guys reread this article, if you and in in in in in and learn from it man, because those right there are all the reasons why an engagement ad is is, is worth it just depending on your budget and in depending on on your overall objective.

Okay, so what I’m going to do here? Man is all run. A quick engagement, ad I’ll put together something super random, real, quick and and just run it run it through. So you guys can know how I set it up and depending on what industry you’re in, if you’re, in housing or, if you’re in employment or, if you’re in credit. Okay, if you’re in insurance mortgage loans, make sure you click on one of these okay.

Because if you don’t, if you don’t check this box and in and in check – and you know, freaking mark the correct one – your ad will not be approved. Okay for sure, so I’m going to go with this one homeowners insurance, I’m going to run it on it. On a on a sample page right here, shot up to my boy, Robert, and we’re going to just set up a quick engagement ad under his his his recent post, and what I do also is I post every ad that I do 9 out of 10 ads That I do, I put it on the page first, okay now this right here is what he put up on the page on the fifth, and this is what he wrote being selfish, isn’t always bad, and what I’m going to do is I’m going to actually add To it, because this is going to be an engagement ad, so I want to see how how it, actually, you know, turns out.

So what I want to do is I want to. I want to simply ask a few questions in here up at the top, so I’m going to put I’m going to add to this being selfish, isn’t always bad? What are your thoughts drop? A comment below okay, so now we’re getting people to comment, we’re getting people to drop a comment. What are your thoughts? We’re asking them a question being selfish? Isn’t always bad? What are your thoughts drop? A comment below I’m going to save that and and and now we’re going to go in as an engagement ad, so whatever your engagement, that is ask a question, because the whole thing is is to get people to comment.

That’s the whole purpose of an engagement ad is to get people to comment, get people to share you. People like it. So let’s ask him: let’s hey what are your thoughts and let’s just get a shitload of people to comment below with their thoughts? Okay, so that this will be fun and we don’t have to put a huge budget towards it. So, let’s go with uhm: let’s go with we’re, going to go with and we’re not even going to go at CBO right now, because it’s going to be a one-time one-off ad.

So I’m not going to even do worry about the the campaign budget. Optimization. Let’s just run through this part here and set it up so custom audiences. We don’t have any custom audiences just yet so we’re going to come down here and we’re going to simply target his local area. People who live in the city of Norman okay actually know what we’re going to go with everyone in his state. Let’s go with everyone in the state Oklahoma.

How do you even spell Oklahoma, dude? Okay? So, let’s go with Oklahoma, we’re going to just target everyone in the actual state people who live in this state, okay and then and then, when you actually go with when you check that box and you go with housing or credit or or anything like that, like I did on the first page, you can no longer chew or change the actual age or the gender okay, so that remains the same and that’s totally fine and we’re not even going to we’re not even going to focus on on any of the detailed targeting we’re Going to leave it very very broad – and this is another another another key key strategy and a Golden Nugget tip running on an engagement ad a lot of times.

People will come in here and put in the actual demographics, the interests and the behaviors right. The detail targeting, but in this case I’m not I’m going to leave it straight bullying, I’m going to I’m going to leave it wide open, I’m going to leave it wide open, because my whole thing is: I want to grab an audience um um. This is a cold. Add I’m going out to a cold market. These are people that don’t know him.

Yet it’s an engagement ad okay. So what we’re going to do at the end of this at the end of this campaign, we’ll put five dollars a day for five days and at the end of the campaign, we’re going to get a bunch of people who engage and what? What I’m going to do is then be able to create a custom audience of everyone who engaged with this post and then and then retarget them in the future. Okay, so is that worth the 25 bucks heck yeah, it’s worth the 25 bucks, so we’re going to leave this part blank.

When I’m going to worry about that now, what we’re going to also do is we’re going to exclude people who, like his page, we don’t need to target those folks who, like the page, I’m going to leave it at automatic placements. That’s fine, post engagement is what we’re going for and then we’re going to go daily budget of $ 5 and we’re going to set a start and end date. So today is the 27th and I’m going to go with I’m going to go with 5 p.

M. We’re going to start it today and we’re going to go till the end of the month. Okay, so we’re going to go we’re going to go twenty seven! Five! Ten fifteen twenty we’ll put twenty dollars towards this ad and run it for the next four days. Okay, so this is how I normally set up my ads. You guys, because I don’t like to even though I do check my ads all damn all day. I mean I’m in the damn ads manager all day and I’m to tell you truth.

I am micromanaging it to a certain extent because I get high off the numbers. I get freaking high off the numbers, I love looking at the damn numbers and and and making sure that the ads performing you know right so, but if I happen to forget about it or if I happen to and and that’s what allows my mind to do, My mind allows me to forget about it, although I come in here and and read the numbers, like a hawk, my mind, is at ease, because I know that my mind.

I know in my mind that I have an end date already set up where I know that I’m not going to go over budget, that’s the biggest thing I don’t want to do. I don’t want to go over budget. I don’t want to forget about an ad that is still turned on and it’s been 70 days later and the damn ad is still turned on and it’s like dude. You don’t want that so so I always make sure that there’s an end date, but I still micromanage the ads and I’m looking at the ads all day and because it’s why I do full-time – and this would I do full-time so I’m always up in here.

But I still set a a start and end date for sure: okay, so I’ll go $ 5 a day run it for the next four days and then what I’m going to do is I’m going to hit continue and now we’re in the third step. So, as I mentioned, I post it on the page first, okay, so it goes on the business page first and then I come in here and run the ad. So what I’m going to do is I’m going to make sure that I have the correct page.

So I’m going to scroll down scroll down, get the right page, there’s the right page and then I’m going to use existing post. So you selected page we’ll just leave that as that and then we’re going to use existing post. And it’s going to be that last one that you just seen being selfish, it being selfish, isn’t always bad! You choose that post right. There you hit continue and now we have it there.

So we don’t have to write anything. We don’t have to upload a article or an image everything it’s already there, because it’s on the page, okay, so down here, and so oh say right here. This post can’t be used for for ads on Instagram, which is fine, okay, so, and then, if I want, I can add a call to action button. So again, even though it’s an engagement ad and people are going to be engaging with it.

Liking comment share. There’s a chance that someone can click, learn more and go to an actual landing page or go to a website right. There’s always that chance so right here, just to kind of back yourself up, you can always put some type of call to action. Button get quote: learn more, send message shop now, I’ll just put send message for now, since we’re not taking them off of Facebook, we’re going to leave them on Facebook and if they want, they can for sure always send a message, but we just want it.

We want it, we want to see the numbers we want to just kind of get some engagement going and again. The whole purpose of this is so I can create an audience, create a custom audience of people who engage in it and then I can retarget them in the future. Okay, so um preview not available unable to display a preview. Okay, it’s fine! It will refresh once and then right here I can create new or I can use existing.

So this is on just on the messaging which we don’t have an existing. So we’re going to just leave that, as is and then verify your changes, you hit confirm and you’re done you guys that is it! That’s how you set up an engagement ad and so hopefully that kind of answered some questions to Miriam. What you want to do is, if you have, if you know your interest, and you know your target audience then for sure put that in the detail targeting, but what a lot of times when it comes to the engagement, it’s good to leave it wide open as Well, because, at the end of it all I’m going to be doing is grabbing all the people who engaged with it as long as it’s within my city are within my state and or within my country on where I’m doing business like, I don’t want to send An ad worldwide and and and and and create a custom audience of all the people that who engage with it, because when I go and try to sell something to them in the future, they’re, not even my audience, I don’t want to do it that way.

So when you’re doing an engagement ad always make sure it’s within the same location within the locations that you’re able to do business. Okay, in this case the guys doing business in Oklahoma. So I’m not going to run this ad all across the country or in multiple countries, because if I get all that engagement and create a custom audience around, all those people who engaged when we go run. Facebook ad number two three and four we’re going to have an audience of a bunch of people that are out of our out of our demographics and that’s not what we want.

So in this case, we’re going straight for his state and we’re going to just find everyone who engages with the post and then retarget to retarget them in the future, with our custom audience and with feature Facebook and Instagram advertising. Okay. So hopefully that made sense. You guys shout to Miriam. Thank you so much for dropping a comment and asking a question. If you guys are new to the blog man, I’m dropping weekly content on social media, marketing, affiliate marketing and making money online.

So I’ve been building myself an agency since 2016. In the trenches focused on one niche focused on Facebook, advertising focused on affiliate marketing and focused on just bringing value to the online entrepreneur. So if you’re new subscribe hit the bell for notifications and drop me a comment below, let me know where you guys are coming from and let me know how I can bring value to what you’re doing online and if you guys are new to Facebook Ads.

I have a ton of free training on my VIP email list, so make sure your your subscribe to that list and check your freaking emails. Okay, the link is in the is in the description, and it’s also the first one pinned in the comments and then it’s Facebook or excuse me, FB ads for beginners dot-com, FB ads for beginners com jump on the VIP list. I’m going to be sending weekly emails on all kinds of tips and strategies.

A lot of that. I don’t that I don’t even put on YouTube. You guys will be getting. You know first dibs on all my secrets and all my strategies on how I’m building my business through Facebook and Instagram advertising so jump on the VIP list, FB ads for beginners, calm and I’ll, see you guys on the next article over now,

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I just wanted to go over these, these differences between business manager and ads manager. Those are the two main portals, the two main pages that you’ll have to get familiar with, as you go into more Facebook advertising and if you’re running ads for other clients or other businesses, then for sure you guys already know that the differences, but a lot of You guys that are beginners, this is beginner stuff, and this is important stuff, and this is really all there is to it.

It’s pretty simple once you really dive into it. But when you come to Facebook, everyone, everyone kind of knows how to run an ad right. They come to Facebook and then they’ll, either click on create’ and they’ll click on add or you can come over here to your drop down and you can click on manage ads and you can get to the ads manager that takes you over here where you can Actually run the ad. What I would do, if I are you is, I would bookmark this page.

This is your ads manager. This is where the green button is at wherever you see this green button make sure you bookmark this page and Facebook’s always changing the format and the layout of, but also you should still be able to see this. This green button, though this is where the magic happens. You want to bookmark this page. For sure this is your ads manager. This is where you’ll be running your ads from, but the business manager is, if you want, is, if you have multiple businesses, let’s say, for example, you have multiple projects that you actually run yourself, your business.

Your actual you know, income like I have like these are all incomes, that these are all businesses that I just setup right now like these are all new accounts. I needed one for my clients. I needed one for my inspire to digital, which is a completely different product, FB ads for beginners, a completely different product digital agency blueprint, the social real estate agent. These are all different products within my business right within my company under inspired digital, so I needed business manager, so I can set up multiple ad accounts, where I can run ads out of these different accounts and be billed for those projects for those ads right like For example, a digital agency blueprint, that’s a that’s a complete different product.

I don’t want to be running ads out of this account from that. I don’t want to be running ads from TS. Rea clients in the digital agency blueprint account right like so. You wouldn’t do that like ads that you that you’re running from inspired digital, you don’t want to be running those types of ads in this ad account because it just it it would get confusing. And when you separate everything it just, it allows you to be more accountable.

It allows you to be able to look at the numbers and know exactly what’s being spent per product or per project or on different on different on different yeah, different things that you got going on. So this right here, these different at accounts. You can only have before you used to have unlimited Facebook would give you like damn near as many as you wanted, but I think now it’s only five. You can only have five ad accounts under your actual name.

Okay, so some of the one ad account I’ll use to run simple ads for clients, but now, as I go into the new year, I’m going to be doing way more Facebook advertising for clients. So I won’t even be running it out of my ad account I’ll, be running it out of their ad account, but I still have this one set up, and then I just set up these other four, because these are going to be for projects that I roll Out in 2020, and so again inspired digital, a completely different product, and I don’t want to be running ads out of that account in the digital agency blueprint account because they’re completely different products.

So this is one huge reason why you would you would want to set up your business manager, so you can have multiple accounts if you have multiple products, if you just have one product and you’re just doing your your one business and that’s it, then then you Wouldn’t necessarily need business manager, you’ll just need the ads manager and again the way you get to the ads manager is come over here and click on create and click on, add and that’s going to bring you to the ads manager.

100 % of you guys have this part setup by default, it’s already there. This is one account right. You guys have one ad account and you’re running everything out of that one ad account – and here is the ad account up here, so you have that one out account now the business manager, it’s only for those that have multiple businesses, multiple products and you need multiple Accounts: okay, that’s number one and then number two reason why you would need business manager is, if you’re actually running ads for clients.

So if you’re running ads for clients, then you’ll need to access their business page and that’s done through the business manager through the business manager you go into the settings. I have articles on how to request access to business pages. In fact, I cut a article. A few days ago, so go back and look at that. One um actually know what I’ll tie it to the end of this one so so stay to the end of this one, and I’m going to tie it to the end of this.

One you’ll see that pop up at the bottom here at the end of this article. That’s how you request access to someone’s business page. So, if you’re that individual, if you’re, that freelancer, if you’re, that that that marketing agency and you’re going to be running ads for other businesses, you’ll need business manager to request access to their business. Page. Ok, so stay to the end of this article and you’ll see a pop up.

You can read that one if you do not know how to request access to other people’s business page. So that’s the second reason why you need business manager. The third reason why you would need business manager is, if, let’s say, for example, these are all your products right. Let’s say you just start blowing up and you’re, crushing it and you start making a ton of money, and you start hiring people to delegate this stuff to.

You can start assigning roles and start attaching their name to these accounts, so they can maybe log in update it run an ad manage your facebook business page. This is, as you start to grow and, as you start to get bigger, you start to bring people onto your team. Those are people that you can give access to to these different ad accounts or give access to the entire system or give access to your facebook business page.

Then you’ll need business manager, so you can start assigning roles to different people, so business manager is super. Super important and again a lot of you guys that are solo, solo, solo, printers and you’re just individual, and it’s just you right, you’re, your own! It’s just you you most likely have different projects that you want to roll out right. You probably have different ideas of different things that you want to start rolling out, set up.

Your business manager set up your business manager. That way, you can have different ad accounts and you can start testing out of different accounts, those different products. Okay, so this is the business manager you guys the ads manager is simply to run ads out of. This is where, once the business manager is all set up and in it’s all said and done, I’m going to still have to come over here to run my ads, so the ads manager bookmark this page, the business manager bookmark this page and what I do on The business manager is, I actually bookmark the business settings so once I set up the business manager, then I’ll go over to the business settings, and this is this is a page that I actually bookmark.

So it’s this one, it’s this one up here so I’ll bookmark. This page for sure and then and then and then I could manage all these different accounts, all these different pages. I can request access to all these different pages. I can. I can set up all the settings all right here. This is all business manager, business settings. So you for sure want to do that and when you, google, to setup your business manager come over to Google and just Google it Facebook business manager and then as you’re over here, you can read about what it what it is.

The business page overview like about Facebook, business manager. So let’s read about what what it says here on the Facebook page of about Facebook, business manager, business manager helps advertisers, integrate Facebook, marketing efforts across their business and with external partners. So that’s what I was talking about. You can use this free platform to run and track your ads manage assets such as your pages and add accounts.

Add an agency or marketing partner to help manage your business. Keep your work and personal life separate. Your business manager is a central space to manage your business separate from your personal Facebook profile. You don’t have to worry about mixing your business and your personal content. Anyone can use business manager so create business manager. If your business has a marketing team, you manage assets, which is you manage multiple Facebook or Instagram assets.

Assets such as a Facebook such as facebook pages, add accounts or apps. So, if you’re an agency, if you’re a freelancer and you’re accessing other people’s business pages, that’s what this is referring to. You use it as a vendor. You work with vendors to help create, run or manage your pages or ads, but want your business to maintain ownership of all your assets. You need control over your over access and permissions.

You want complete jurisdiction over your assets without giving ownership to people who assist your business operations. You want your business to grow. You want to keep your business. Secure. Business manager is gradually introducing new safeguard tools through the new Security Center to help you maintain control reassess. So that is the most the more technical you know definition of Facebook business manager, but hopefully you guys understand it by now and a lot of you guys are just starting out.

You know. Abs manager is kind of where you’ll spend your time and all you’ll need. But as you grow as you take on clients, if that’s your thing, then your business manager is what you’ll want to set up as well, so Google, Facebook business manager and it will take you to how to set it up. You guys super super simple. In fact, you know what let’s just mines already set up, so it’s not taking me through it, but here’s a set up, create business manager right here.

So tell you right here how to set it up. Bam right here, go to business. Facebook.Com create account enter your name enter a name for your business, your name and work, email address and click next enter your business details and click Submit. That’s it, and so my business is inspired digital and that’s why everything is separate from from my personal name. It’s oh, it’s its own asset, it’s its own entity and it sits right there on Facebook all right.

So, if you guys are new to this stuff man, I provided a bunch of free content, a bunch of free training. The the link is in the description. It’s all it’s also the first one pinned at the top FB ads for beginners com. I email you a bunch of strategies, a bunch of tips, a bunch of my secrets on how I’m building my business on how I’m running my ads. How I’m running ads for myself, how I’m running ads for clients make sure you’re on that VIP list right, so FB ads for beginners, dot-com and I’ll see you guys on the next article over now,

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