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Online Marketing

HOW TO RUN A FACEBOOK AD

Just people forget about the word guru forget about that term.

I mean, I think it’s stupid or title or whatever the hell. You want to call it, I mean people are just teaching stuff. That’s all. It is man now, if you’re teaching, unethical stuff or if you’re teaching stuff, that is not right at all. You’re charging a lot of money if I dude you’re a freaking crook, but whatever you’re teaching, we all have something to teach man. You don’t have to be the smartest person to teach something like at all like you could put together any simple tutorial: teaching someone how to yarn and sell it for $ 19.

99, like people will buy it 20 bucks for articles teaching people a yawn are not freaking Yarn, I’m talking about yarn, you know the freaking yarn, like you net. Are you not you freaking knit? You know blankets and stuff like that yarn right people could teach anything man, people could teach anything, and I just truly believe that there is opportunity – and I just truly believe I found my niche in the basics in teaching people the basics, like that’s what I do With my social media agency, I teach people the basics and then it grows in gross gross from there right the the value ladder you have to have that value ladder in place man, and so when it comes to Facebook’s Facebook ads.

I totally believe a lot of people gurus whatever you want to call it a lot of people out of people. You know teaching leave out the basics and I’m like dude like this right here. That’s why I shot to my boy Joshua, because this is such a basic basic question and it’s such a powerful question. It’s such an important question. It’s such a question that tons of people have on their mind because they’re just beginning they haven’t, you know, ran a facebook ad.

Although you’ve been reading 15 million articles on how to run a Facebook ad, other people haven’t right, they’re just getting into it. Just like you have shot to Josh looks like a younger. You know younger kid. It’s like dude, he’s, probably just getting started, and I just and that super cool you’re definitely asking the right person man so shout out to Josh. I love teaching the basics. This right here is basic and this is super powerful man trying to run a regular Facebook ad.

I’m a beginner, don’t know anything, you know about landing pages or pixels. So, let’s start, let’s start regular Facebook ad. Let’s start there. First, all right, I’m going to take you guys through it, I’m going to break this down into three to four parts. Okay, this is the page right here you want it. You want a bookmark, and the way you get here is just come to your Facebook page. Let’s go to your Facebook page and all you’re going to do is up here at the top click on create and then you’re going to hit the drop down and you’re going to hit you’re going to click on add if you guys are on Instagram man.

Follow me on Instagram inspired digital or you can follow me here too, but Instagram and then also subscribe here, because this is where I’m dropping all my content. All my value, all my articles, everything I’m doing goes on to YouTube. Facebook Ads is just our Facebook is just for Facebook ads and then, if anything, sometimes I’ll share article over here I’ll share article. To my to my my I’ll share my youtube article to my Facebook, page I’ll share my youtube article to my LinkedIn page I’ll share.

My YouTube article to my Twitter page I’ll, share my YouTube article to my Pinterest page I’ll, share my YouTube article through an email broadcast or through an email sequence as well right. But all these platforms are locked and loaded, but over here all you’re going to do is click on create and click on. Add right there. Okay, that’s going to bring you to this this! This back end ads manager bookmark.

This part of this page right here for sure – and this word starts man. This is the basics. This is frickin FB ads for beginners. That’s the link that you see in my description, literally just starting a little training, a little train squad. You know squad of a bunch of protégées that I can really just you know, as I advanced and as I keep learning I’m investing thousands of dollars in education in facebook advertising as far as learning from the best of the best right, I’m actually investing in training And courses and coaching at this very moment you know March 2020, and so that’s why there’s I’m way far from my mentors and then there’s people that are also a few steps behind me.

So that’s what I’m saying man you don’t have to be the Harvard professor! You could be a teacher at the at the local community college and still provide a tremendous amount of value to an individual from what you could. What you could teach right like knowledge, comes in all shapes and forms man, whatever the heck. You want to teach other people want to learn and that’s why, when it comes to building it online and now turning it into an actual business, you just want to make sure that there’s a demand for that.

You want to make sure that okay, yeah people want to learn it, but is there a shitload of people that want to learn it and and in learning it? What does it mean to them to them? What does it mean for them to learn it like a business owner? What does it mean for him and learn Facebook Ads dude? It means the world for a husband and wife going through a divorce. What does it mean to invest in therapy or coaching or counseling? What would that investment be right like? What’s it worth? That’s how you want to kind of break stuff down dude? What’s it worth, you know to invest and and and start learning this stuff right, because I’m telling you man, this is basic stuff.

This is something you guys all need to be all need to be learning, and it’s like Facebook Ads is one thing: if your new FB ads for beginners, let me take you under my wing that link is in the description, but whether you’re learning this for yourself And your and you’re investing in yourself or you’re, investing in yourself to bring value to others, I’m both I’m investing in myself and I constantly keep learning so I can bring value to my clients, and so I can bring value to myself right cuz.

I have products I’m trying to get the clients. I got to get them first right, so it starts with me right. It starts with me. It starts with you right. You got a better yourself, you have to invest in yourself, you have to make it happen. That’s how you’re going to find that client. That’s how you’re going to be able to use your experience and be like hey. It worked for me, I’m going to do the same thing for you right and that’s that’s a lot of that.

A lot of that! You know comes down to how I even present to clients I’m like dude. Look at this page. Does it look a little better than yours? Look at my page. Does it look a little better than yours? I mean just these little basics, you guys, I’m telling you man. This is where it starts so bookmark this page, okay, depending on what industry you’re in this special ad category. This was at. This was added at the end of 2019.

If you’re not complying with this, then your ads will be disapproved, but if you’re in any of these three categories – housing, employment, credit, obviously comply and just check that box. But to answer his question: let’s go back to to my boy Josh, I’m just trying to run regular Facebook ads okay. So what is a regular Facebook ad? Let’s start there man? What is a regular Facebook ad man at the end of the day? I truly believe that, no matter what type of business you have and that’s why I shot to shout out to Debra, I was on a strategy call with her yesterday and I’m like dude.

Every business is the same when it comes to marketing we’re all looking for attention. You either need a lead. You name it. You need to take me somewhere and you need to. You need to get me to click on something. Let me go back, you got it. You got it, you you’re, trying to get me to click on something to opt-in, right, you’re, looking to capture that lead right or you’re. Looking to have me, do that and schedule an appointment right.

This could be. This could be an appointment page where you’re driving traffic to a page, to schedule an appointment same thing, man, how many of us take appointments? All of us do that’s what I’m saying every business is the same chiropractor. They need appointments dentists, they need appointments, yoga gym. They need they need appointments, they need people coming into the class real estate agent.

You need appointments loan originator, you need appointments, you work at the bank, you need appointments, like everything consist of a lead grabbing, a lead or getting that person to schedule an appointment or making a sell, bottom-line. Dude, it’s very black and white. That’s kind of all. There is to it now, if you’re talking brand awareness and and in personal branding and going out there and putting 50 hosts up a day on 50 different platforms.

Okay, you better have a ton of content, because that’s going to take a lot and your your glue to your phone all damn day right, because you’re posting all damn day on 50 different platforms, all damn day who got time for that Jerry be right. It’s like dude, if, if you’re not doing that, then for sure you’re simply you’re simply doing this you’re you’re driving traffic and it’s going to be for one of those things capturing a lead, making a sell or or even capturing a lead, aka scheduling, an appointment.

Okay, anything outside of that dude to run a Facebook ad would be would be some type of brand awareness, you’re they’re, going to you’re, either going to promote your brand organically 50 times a day 50 different platforms or you’re going to run Facebook ads for maybe brand Awareness, reach or or or or or or you can even you can even do an engagement, but at the same time you guys that’s, like you better, have some money like you.

This is for a business. That’s coming into Facebook ads that actually have you know a few bucks to spend, because not many even focus on Brian awareness or reach, or even engagement, because, again nine out of ten of us, no matter what type of business you’re building is looking for, that lead. You’re looking for that cell you’re, looking for that scheduled appointment, so if that’s the case, that’s either traffic conversions or lead generation, so it just comes down to what is a regular Facebook ad Josh.

You know I mean what are you trying to do? That’s the objective! This is where it starts. That’s why this this is what I call it three pillars campaign ad set ad okay, and so this is where it all begins: men bookmark this page. I truly believe that this this part right here, I probably spent an out – I probably spent a year and a half going with the wrong objectives on different campaigns and ads, because most people that I was learning from weren’t, even teaching these basics, it’s like dude.

Here’s the deal Josh most likely you’re trying to do one of those one of those three things. What was it get a lead, get an appointment or make a sell right. Are you trying to do? Are you trying to do one of those three things? If you are here is a regular Facebook ad to me, okay, a regular Facebook ad to me would be either traffic or conversions bottom line. Okay, I’m running traffic to a landing page right, so my facebook pixel, because he also had that question.

So what we’ll address that? But I’m running traffic ads, I’m running traffic like it says right here, send more people to a destination such as a website. Okay! So that’s what I’m trying to do! That’s what I’m telling Facebook? Hey man, here’s 10 bucks a day! Here’s five bucks a day: here’s 20 bucks a day, drive traffic to my page and when you’re driving this traffic to the page make sure your Facebook pixel is embedded and make sure that Facebook pixel is tracking everything.

Okay. Now what what? What? What is there to track on this people who landed here? So what what I want Facebook to do is I want Facebook to create a custom audience of people who viewed the page, and so that’s a that’s a custom audience so make sure you have a custom audience set up in fact, stay to the end of this Article and you’ll see you’ll see a article come up. That’s I’m walking you through how to set up a custom audience and if you’re new to Facebook, man, Facebook Ads make sure you’re on my VIP list right, I’m going to have a ton of training coming in.

Coming out of that, coming out of that list, FB ads for beginners dot-com, that link is pinned at the bottom, but stay to the end. You’re going to see custom audiences because that’s what’s super important – is that yeah, I’m going to run a traffic ad to this page. It’s one page: it’s not a website. Okay, so we’re not running it to a website and that’s another thing that Josh brought up was landing pages.

If you’re looking to capture lead schedule an appointment or make a sell nine out of ten times, it’s going to a landing page, okay, one page one page – and this doesn’t matter it doesn’t matter what business you’re in one page, all right, I’m driving traffic, I’m capturing The data of people who now not named a number there’s privacy law right Facebook’s: it’s not Ali dad Facebook’s not going to give you freaking.

You know it was John Smith. Here’s his phone number heard his address. No, but what they’re doing is Facebook is going to categorize all this data and put all this data into what they call a custom audience, but you have to set it up. So read that article at the end of this one, that’s setting up your Facebook custom audience. That’s number one. Okay, number one is installing the pixel and the number two is making sure that you have a custom audience set up because here’s what’s going to happen as people, let’s go to a let’s go.

Let’s go look at some random ads as people scroll through the newsfeed and they come across a sponsored ad. Okay, here’s what’s going to happen! There’s your learn more button! There’s your image! There, your text, there’s a link to the business page. I click on learn more! Okay, this person could be running Samsung. They could be running for what I’m thinking it could be brand aware, see. That’s what I’m saying if you’re a little guy like me, then you’re not really running brand awareness or reach Samsung being a freakin multi-billion dollar company right Samsung they could easily that ad could easily be a brand awareness or a reach.

Now why would they even spend money on that? Because they have the money bottom line because they have the money that that’s why they would be running a brand awareness or a reach just to get the brand out just to get the name out whether people click? Whether they buy it doesn’t even matter, that’s not what we’re optimizing for we’re telling Facebook came in just get people aware of our name and and and that could be a brand awareness.

But us little guys were not focused on that, because we are more of the direct marketer and the direct response type of marketer, where what I’m doing is I’m putting an offer in someone’s face right now and I want them to click now, like there’s no awareness. There’s no freaking! Let me you know butter. You up, unbutton, you up through other content that you’re seeing me from that you’re following me from right: I’m I’m creating content in these other places, which is creating that whole authority figure for me right.

But as far as my ad, as far as what that person seen and again, that person could be seen my fourth fifth sixth, seventh ad by this time right because I’ve been creating custom, audiences and retargeting them. So there’s a lot that goes into it. Man there’s a lot that goes into a, but let’s just keep it on this one. These guys could be doing a brand awareness or reach, but here’s where they they take me when I kind of they’re, when I click on, learn more and I come to their full-blown website.

It’s not really a landing page, a web site. It has multiple buttons of a website. Has all this going on? That’s a website, so any of you guys reading this, you guys got this. That’s your website right, but your landing page, your landing page to us little guys we’re not driving traffic to a page like this at all. We’re not driving traffic to Adel to a website like this at all, because we got the budget to mess around we’re running paid ads directly to a page like this, where there’s only one button, only one call-to-action and that’s to opt-in.

That’s it not to come to my site and browse like ain’t. Nobody, ain’t got! No, no! I ain’t got money to have you just come to my site and browse like. I need to take you directly to what I’m what I’m trying to try to share with you right, but these guys they’re taking me to a Webster taking me to a website now, here’s the thing at least their Facebook picks on me now, if they’re smart, which I would think they’re smart.

I mean Samsung right if they’re smart, they’re, putting me in a custom audience right, because now they have my IP now Facebook, the pixels tracking me right. So what these guys done is if they’re smart, which I know they are they’re now, I’m now in a custom audience I’m in a custom audience of people who clicked I’m on I’m in a custom audience of people who viewed the page. Now what these guys can do next next week, what they can do tomorrow, what they can do right away what they can do, the following ad is they can retarget that custom audience with traffic or they can now retarget that custom audience with conversions and rather than Taking that person to maybe this website, maybe they take me when I see the next ad look, because I click devices and their Facebook pixel in my every move.

Look at this up here in the top right there, Facebook pixel in my every move. Here’s what’s going to happen next because I’m clicking through – and this is for you – ecommerce people, man, so those of you that have Shopify stores any type of online physical product store this. What you need to be doing you need to be putting that Facebook pixel on every single page, because here’s here’s here’s a power, here’s how how powerful this could be.

Let me let me close this out real quick. They know exactly where I’m going right, I’m coming over here, I’m clicking on this galaxy s20. They know exactly what I’m doing so. What these smart, smart folks would do at Samsung is now I’m in a custom audience. Now I’m going to actually look actually here we go okay. Now now it lit up. Look so they’re pixel is tracking the view if these, if these dudes were smart, what I’m going to see next in my newsfeed is a link where it says buy now.

Instead of learn more, the damn thing is going to say buy now, and it’s going to take me straight here: that’s retargeting at its finest that’s retargeting, and that would be conversions. Okay, so that would be conversions now. Let’s say they ran brand awareness. They ran reach. They ran traffic, let’s say they ran a few weeks or, let’s, let’s say they ran a few hundred under those ones right to get people to click, come to the site browse around and then create a custom audience of all those people who landed on a specific Product and then again, the following ad would be conversions, retargeting all those people now getting them to buy that right.

There is what it’s all about: Josh, that’s what it that’s, what it’s all about man, every single business owner, wants to run a Facebook ad now and get a lead today like sometimes it works out ways. Sometimes it doesn’t like Facebook. What they want you to do is they they meet, what it’s not that they want you they need to. They need to warm up the pixel you’re coming over here and saying: okay, Facebook, here’s my audience: here’s my demographics! Here’s the targeting here’s my message who’s to say: that’s even a good message: it’s you on a cell phone article right like or you’re saying here’s my image and you’re, bringing all this to the table and you’re saying: okay, Facebook! Do your thing or you’re, saying Google or you’re saying TV, commercial or your scene rate or you’re, saying radio, ad or you’re saying freakin newspaper freakin ad, like dude? What are you guys doing for marketing, like whatever you could be doing? It’s like? Okay, in this case online in front of people audience but at the same time who’s to say that that audience, just because you know that demographic who’s to say, they’re, going to they’re going to resonate with you like, and and how are you going to base that Judgement in two hours of turning on an ad like how like like hell, unless, unless you have a crazy, crazy budget and you’re, putting let’s just say a hundred bucks a day, then you’ll get a ton of let’s say twenty bucks a day.

Twenty twenty-five bucks a day and you get a ton of data fast. You can do that, but there’s so many people that Mickey Mouse sit and they’ll start at super small budgets. Three bucks a day, one chick said she was spending one one dollar a day and and I’m like dude like really like and then she’s wondering why she’s not capturing leads, I’m like really like so everyone’s different man, but at the same time we all have the Same well, not at nine out of ten of us, have the same objective man and again as to capture lead, get a scheduled appointment or make a cell and and and to warm warm up the pixel to start gathering data to start letting Facebook gather gather data Of who is landing where that’s what you want to invest a little money up front in doing is is running, is running some traffic ads, not brand awareness or reach, so forget about that.

It’s not going to be brand awareness or reach it’s going to be traffic. You can run traffic and and again, if it’s for any of those three reasons, you’re taking them to a landing page, okay, you’re, not taking them to a website. I guess you can based on what I just told you right: if you’re taking them to a website, make sure your pixel is tracking everything and just create custom audiences around everyone, who’s clicking on anything right on that website, because there’s fifty million pages and it’s a Full-Blown website your pixel has to be tracking everything, and then you just create custom audiences of the most popular product and then in then, and then and then that’s all from traffic and then after you you’ve gathered a decent custom audience you go conversions! Okay, you go conversions, that’s where the money is at you guys, that’s where the money’s at okay, it’s not it’s, not an engagement when, when you run an engagement ad, those are the posts that you see the ads that you see.

Let’s see if we can find one, those are the ads that you see that have a ton of engagement. I mean it has. You know freaking 100 shares look. This is this perfect example: perfect example secure the bag, here’s a sponsored ad, here’s the image right and here, if here are the numbers – absolutely ridiculous numbers that right there is an engagement ad; okay, that’s an engagement ad and again for those of you that have the Money for those of you that want to spend – and you just want you know – to spend more than really you need to up front.

Then engagement go with an engagement and get these get these sexy ass numbers over two thousand likes a hundred and six comments. 457 shares that’s crazy, right, that’s absolute social proof and, and those numbers like that people like to see people like to see those types of numbers and and and and if I had the extra hundred bucks or extra couple hundred to make that happen. And and – and I just had – let’s just say you know whatever to spend per month – I would do that – I would do that.

I’d. Go engagement, run that for a couple weeks, because this right here two thousand likes again. It’s all about your budget. If you’re spending 100 bucks a day three days, there’s 300 boom you’d have those types of numbers, but if you’re spending five bucks a day, dude and you’re, trying to run it for four days come on, I speak to people. Do that spend $ 30.00 on an ad they’re selling a $ 3,000 product, but they’re spending, or they make 3,000 per deal, but they’re spending 300, but but but but but they’re spending 30 bucks but they’re spending 30 bucks and in trying to assess you know data From from a return they’re trying to justify not seen a return on investment, I’m like do you spent 20 bucks like what the hell, those small numbers aren’t going to make.

These big numbers happen you got to spend. You got to spend a couple hundred to make these big numbers happen, but again, there’s there’s benefits in doing that too number one you you have that big number, which is social proof all these shares. I look at this atom like damn dude. These people are really crushing it and then what these people can also do is create custom audiences around everyone, who’s engaging.

So all these people, who actually click to actually comment it, who actually shared they’re, also all in a custom audience that these guys can then turn around and run conversion ads for why conversion ads, because damn well, they got something to sell or they’re looking to schedule. An appointment or they’re looking to capture a lead bottom line. Okay, so you could go engagement. If you had the extra you know dollars.

If not go straight. Traffic man go straight. Traffic go straight conversions, test test, one one go traffic and then run conversions at the same time. Go ten bucks a day traffic, ten bucks a day, conversions run that for a few days and then assess it from there. If anything, traffic for the for the first couple weeks would probably be good because that’s driving traffic to the landing page. That’s that again, Facebook needs to know, as I was trying to mention earlier, just because you have all this stuff and you’re bringing it to the table.

Facebook still has to find your audience. They still have to find the people who actually like you right. So it’s like how how does Facebook even know who likes you yet right, you’re, putting out selfie article, which is the best, and you have your own audience out there. Let give Facebook a few days to freaking find it. You know what I mean so a lot of times. Even Facebook will tell you to start with traffic start with traffic, just so you can get the pixel warmed up and just so facebook can start seeing.

Okay, these are the type of people that are viewing it. Facebook system dude operates like a it’s a machine. As you know, it’s a freaking robot, it’s AI, it’s a freaking machine. They operate. It operates fast man, it operates fast and once Facebook, after, if once facebook, once that pixel starts picking up a certain type of person that is, is landing here. Facebook ends up finding you millions of millions more of them, and so that happens that happens in the beginning, with traffic driving traffic and then once you have that audience, then, and once that pixel has been used a few times its conversions, okay.

But here’s the thing with conversions with conversions: you you have to have your custom audiences set up and you also have to have a custom conversion set up. Okay, so go into my playlist there’s, there’s a FB ads for beginners playlist subscribe to my email list. It’s right in the description and it’s also pinned FB ads for beginners, calm I’ll, send you I’ll send you a article on on the conversions okay, because that’s super important for conversions.

If you’re looking to capture lead schedule, an appointment or make a cell, that is conversions. Okay, that is, conversions, drive valuable actions on your website. That’s a valuable action, an opt-in right. So that’s that’s conversions, but to do that, you need to set up a custom conversion and that custom conversion is set up around the Thank You page. So, for example, whether I’m opting into something okay, whether I’m opting into something or whether I’m buying something I’m coming over here, I’m hitting this blue button to opt in, I could be coming here and buying the Samsung, adding to cart entering my check.

My entering my credit card number and then hitting buy, and then I go to a confirmation page when you’re running conversion adds everything everything is about that confirmation, page, okay. So here’s what you have to do this, what you have to do? Okay, so again, whether you’re, opting in or buying something or whether they’re doing that on your on your page right, here’s, here’s what it’s all about this person option and they’re and they’re brought to a thank you page.

This is my confirmation page right, so I created all this. I did all this through through through frickin, through cartridge, a simple thank-you page man, it’s great to connect with you check your emails and stay in touch. I have a ton of valuable. I have a ton of value coming your way and three basic steps, and then this right here is a link to Carter. Okay. So when you opt in to mine, I’m simply and so shout out to Joshua man, I’m walking you through it this through this basic step right here, man, this page Facebook, ad traffic, is sent to a page like this, and this is my affiliate link, which takes People to Carter and allows them to set up a 14-day trial, and it takes them straight to the to the landing page article that Karcher has up on their site, which is powerful man powerful.

So what you got to do, man is for sure for sure back over here revisit your objective. What is your objective? Is it one of those three or is it not one of those three, and rather than going brand awareness or reach, I would put out a article and just go article views, because, with article views, you can create custom audiences around people who viewed a certain percentage Of it, people who readed three percent of it, people who readed the first 20 seconds of it, people who readed 50 percent of your article.

You can start creating custom audiences around all these people who viewed your article and that’s powerful. You create custom audiences and then you retarget them. You run multiple ads in the future and you retarget those viewers with conversions, okay, so that’s kind of what you want to do, man is is is, is have have a landing page software for sure, and if you don’t have a landing pages offer, if you have A Shopify store or something like that.

Okay. Well, then start it’s! It comes down to the content. Obviously, what type of what type of content do you plan on putting out? Are you putting out images with images? What I would do, if I are you man, anyone putting out images? I would brand yourself with the image like, even though even though it could I mean it’s, that’s why ecommerce is a little different man, because you’re dealing with physical products – and sometimes I mean it’s just a physical product right like a mug, I guess it’s just a Mug like how can I brand that right like, but but at the same time so just depends on what you’re selling also men, because that’s going to your content, what you put out and how you’re able to put it out is going to make the difference.

That’s that’s what that’s the top of the funnel your content is the top of the funnel. So my content over here, my top of the funnel over here, is YouTube. What am I doing? Long-Form tutorial articles teaching you some right, teaching you and trying to stay on topic of social media, marketing, Facebook, advertising and and making money online right, and so that’s my content, and so I’m putting it here.

So it just comes out of your content. Man, your content and what you’re trying to sell and what you’re trying to sell is going to really come down and what a regular Facebook ad is to you. I would do article for sure, like I would do article man if your if your personal branding yourself in any kind of way its article, it’s article views and so article Facebook ad. This word would go okay, article, Facebook ad any other, and in also that same article I would also Park it over here on YouTube and, if you’re doing article on your cell phone for Facebook and for YouTube always hold the phone, horizontal, alright always hold the phone Horizontal not vertical this for Instagram but hold the phone horizontal for YouTube and for Facebook article, but that’s a great way to that, could be your regular ad right there, man that could be your regular ad, is article views and you’re literally creating custom audiences around every Single article and around different viewers of those articles and then just retargeting with conversions, conversions, conversions, conversions, okay, so lead generation is, if you don’t have a landing page.

So if you don’t have a landing page, you can use lead generation. Facebook provides a forum, and you can capture leads that way. Only reason why I don’t do it. That way is because then I have to export that lead off of Facebook, and then I have to import it into my into my email autoresponder, which I don’t want to do, or you can connect it to a third party email out, responder, which I don’t want To do everything I do is all in one it’s in Carter, so I just stick with I just stick with with traffic conversions and article views.

Man, that’s what I do. I don’t do I don’t do I don’t do I don’t do anything else? I don’t click on any of these other ones: traffic, conversions, article views and, and and that’s and that’s that’s kind of that gets the job done man. So when you set up the ad it’s in this third section over here, Joshua in step three in the ad, when you set up that ad and I’ll end it here, when you set up that ad, the link to your landing page.

Okay, the link to your landing page is what goes in the call-to-action. So it’s this link right here. I’m looking at drive traffic right, I’m running a traffic ad, I’m looking at drive traffic to this page right here. So, as I come over here – and I add my image, what I do is I put that ad post, whatever you want to call it, I put that on the business page, first, okay, whether it’s an image or article I’ll put it on the business page first And then, when I get over here I’ll come over here and rather than um, where did it go? Normally, I would say, use existing and you would just click on use existing post and you could just use use the existing one.

But here down here is what I wanted to show you. This is the call to action button. So you’ll see this. This is the third step right sign up, get quote, get off or download. Learn more subscribe book now apply. Now these are all the kata actions. The most the most clicked-on – and this is a facebook stat – is learn more that’s the most clicked on. But again you know based on your business, what are you trying to do? You know? What are you selling and what are you trying to get them to do? Learn more is always the best, and so, when you put that learn more button, this is where the link is going to go you you can actually put it right here as well.

This is this is the display link. This is the display link, which is not now where you want to put like the you like the long URL like you want to customize get like what I would do right here is I’d, put inspired digital dot-com. That’s the actual domain that forwards to this one. Okay, that’s what you want to put right there: okay, so and remember the whole objective over here: let’s go back that was lead generation! That’s why it wasn’t giving me the link form, let’s go back under traffic, so now we’re under traffic and, let’s click on links over here so over here.

This is where you could put the long URL, the ugly one. You could totally put that one right over here. That’s why I wasn’t showing you the existing cells in her lead generation. Welcome. You guys didn’t tell me that man, okay, so this works out so I’ll post that article that image that adds all of it goes on the business page first and then I’ll come over here and use existing post and just make sure you’re in the right page.

Right make sure you’re writing the right account. Is there come over here, select post and you can select that post on the page, but down here? Actually let me just select one okay so down here. Okay, so right here, you’ll see the call-to-action button right here. So if I change that this is where my URL would go, that long, ugly, one, it’s okay, because it’s not going to it’s not going to show. So it’s not going to it’s not going to show yeah, there’s already a learn more button on that.

So I can’t change that and I don’t even have access to that account and because the Instagram and the Facebook pages mix matching, so I’m just showing you this as an example, but that’s where it would go. That’s where your URL would go. Okay. So that’s a traffic ad taking them to that landing page, creating a custom audience retargeting them retargeting them with conversions. And that’s what I was going to show you that’s.

I was going to show you. Let me end it here, as someone comes over here and they opt-in, your custom conversion is all around this page and I might have, I might have mentioned that, but if in case I that’s what I meant to mention, this URL is what you’re going to come In and just again go to my playlist to to find that article custom conversions, how to set up a custom conversion, but all you’re going to do is you’re going to come over.

Here. Click all tools and click on custom, conversions, okay and you’re – going to create a custom conversion around the Thank You page. Facebook doesn’t want to know your goal. They want to know your ultimate goal. Your goal is to get people traffic to the landing page. Your ultimate goal is to get people here, that’s the ultimate goal, and how do they get here? Fill out the damn form? That’s it.

Facebook wants to know when it comes to conversions. They want to know the confirmation page they want to know the Thank You page, create a custom conversion around this URL okay and run conversion ads. Okay, that’s it! You guys so read that article it’s coming up here! That’s custom audiences! Go to that! Playlist and you’ll see custom conversions, that’s where I’m taking you in this bad boy right here and setting up that custom conversion.

Are you guys I’ll see you on the next article subscribe smash? The balfour notifications drop me. A comment below see ya.


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WHY RUN A FACEBOOK ENGAGEMENT AD?

Me a comment 20 minutes ago asking about a article that I cut a while back on running an engagement ad on how to run a Facebook engagement ad and sometimes people get it right away. Sometimes people don’t and that’s why I love your comments. Man, if you have any questions whatsoever drop me. A comment below question me on my articles.

Question me on strategies. Ask questions, that’s how you get answers to what the thoughts that are going on in your mind. You know all that stuff that you’re thinking of or assuming or trying to try to figure out, I’m telling you man most likely. Your answer is a question away. So if you can, if you can drop comments below man, I promise you. I would do my best to get to every single one of them and drop a new article to really kind of bring you up to par on where, where you know you should be and where your ads could be in this particular case.

So this one had to do with an engagement ad article that I made and, for some reason, Miriam is not really having success with it, and so what I’m going to do is I’m going to kind of just add my two cents and and just kind of Walk you through another engagement, ad and and kind of just share some more information on on making you understand it and just making it more clear and in making sure that you guys really understand the differences between all these different ads.

The pros and the cons and just the advantages and the disadvantages of running an engagement ad or a article view ad or lead capture, ad, really understanding the differences between all the different ads that you can possibly possibly be running through Facebook, because that’s where it truly Starts man, it truly starts when you come over here to your Facebook page, you click on create and you click on add it all starts there when you click on that ad.

It’s going to bring you to this section right here, and this is what you want to bookmark so bookmark. This page right here come up here, hit the star and just bookmark this tab, because this is where all the magic is going to happen. Okay, now um, this is where it starts. An engagement is right here, but I want to really kind of edge, Kate, you and kind of share. What’s the purpose of an engagement like why an engagement ad right, it all comes down to your goal.

You guys it all comes down to your objective, like what the heck are you trying to do on my blog. I talk a lot about online marketing and when it comes to online marketing, there’s many aspects to it, but I truly believe at the end of the day, it’s all about capturing a lead. It’s all about making a sell, and/or capturing a lead, and so with that being said, coming in here to the Facebook platform, whether I’m running a Facebook ad or whether I’m running an Instagram ad or whether even running a YouTube ad 99 % of people.

That are that are running ads are doing it for those two main reasons to either make a sell or to capture a lead. Okay. Now those are the two top reasons. The third reason is for some type of brand awareness or some type of exposure. Okay, that’s the third reason, so so to tell you the truth. The third reason when you, when you go for for in this case, engagement, which I call exposure brand awareness, it’s it fits number three.

It fits that category of the third, the third reason, but mainly people that are that are going for for for that type of an ad are mainly people that are that are that, are how can I say this that are that are just trying to get some Type of exposure: okay, they’re, not driving the click to a landing page they’re, not driving the click to a checkout on your website, whether it’s a Shopify or an Amazon or your own e-commerce website.

So your objective isn’t to drive a click to buy something. So, therefore, you are most likely just looking for exposure you’re, looking for just brand awareness, you’re looking for exposure, you’re looking to just get your name out right, and so those are the people s the third reason and and the third types of people you know that Run ads, it’s it’s it’s if that time, a person that is not necessarily looking for lead or a cell right away.

So, to tell you the truth, the way I look at that is that if you have extra budget, if you have extra money to throw at Facebook ads, then you can start running engagement. You can run maybe brand awareness and reach you can maybe go for. Go for go for article views, go for article views right if you’re just looking to spend some money and get and get your feet wet if you’re, just learning and you’re trying to really explore and really understand the differences between all these ads, because at the other Day, it’s going to be your analytics.

It’s going to be your reporting. It’s going to be your numbers that determine the differences between all this stuff right, you’re going to have to look at your report, but what I’m going to do is really give you give you give you a heads up and give you a cheat sheet on how To really approach it, engagement in this particular case, shout-out to Miriam Miriam, is, is trying to run an engagement ad okay.

So what I’m, assuming? What I’m, assuming is that Miriam is not looking to drive a click to a landing page, because if we, if we were, then our objective would be to capture a lead right, we’re driving it to a landing page in order for them to put their name and Email, that’s going to be a traffic type of ad or it’s going to be a conversions. It’s definitely not engagement. Okay now can people see the engagement ad click on it and then go to your website yeah.

That can happen for sure, but you’re telling Facebook, hey man, that’s not really my objective. If it happens, it happens great, but my objective is to get article views or my objective is to get just brand awareness or reach or engagement, which all kind of cover. What those are exactly in more detail, but if you’re, if you’re, not driving a click to a landing page, where you’re going to be capturing a name and number or if you’re not driving a click to a website where you’re looking to make a sell.

Okay, then agent is something you can run and again. I just truly believe it’s only if you have more budget, because because at the end of the day, I’m willing to bet the majority of you guys that are reading this article right now are looking to do number one or two number one you’re looking to make A sell online number two you’re looking to capture lead, so really engagement wouldn’t be your type of Facebook ad.

Now again, if you have an extra budget, if you have more money to spend engagement, I’m going to tell you why people run engagement, I’m going to tell you the benefits of an engagement ad, but an engagement ad, wouldn’t be something really for you right now. If you’re, if you’re really trying to turn it trying to accomplish step one or two, you know reason one or reason 2. So if you’re, if you’re not doing that, then an engagement ad would be something you can run.

Okay, so an engagement ad. Let’s take a look at, let me, let me see if I can find. Actually I for sure would be able to find. Let me see if I can just go through my newsfeed and let’s see if we can find an engagement ad okay. Now again, as I mentioned, the objective with an engagement ad is to not necessarily get that person to click. Okay, they’re not we’re not looking to get them to a website to buy something; we’re not looking to get them to a landing page, to give up a name and number okay: we’re not giving away anything for free, there’s, no free download, there’s no free training article! There’s no name and email: that’s not the objective, we’re not taking them there! Okay! So with that being said, our whole thing would be to keep them on Facebook, keep them on Facebook and get them to engage in the post aka, the ad okay.

So as you scroll through Facebook, let’s see if we can find an engagement, ad, okay and and – and I could just I can just look at it in and 99 % of the time I can know exactly what type of ad it is just by looking at It so, let’s see if I can find an engagement ad, this could be an engagement ad. Okay, now I’ve seen way way, bigger numbers, but bestseller publishing this a article of Russell Brunson.

Obviously this is not coming from clickfunnels. This is not Russell running this ad. It’s someone else: it’s bestseller publishing now this right here could possibly be an engagement at for sure. I’m 99.9 % sure that this is an engagement ad. So anytime, you see the word sponsored and you’re scrolling through and you see a ton of engagements you’ve seen a ton of people like it. You see a ton of people share it, which is not exactly a lot, but the ad could have just started today for all we know, and that could be a ton of engagement just for today alone, and then they run it for another five days and before You know it, the 15 comments are going to be a hundred and fifty comments and the thirty shares are going to be.

Ninety shares right, so this ad could have just started today for all we know, but what I do know what I’m. What I’m willing to bet is that it’s an engagement ad, because you see the engagement anytime. You see a ton of shares, a ton of comments and a ton of likes. That is an engagement ad. Now, there’s a learn more button, so I can click on it and I can go off of Facebook and I can go to a landing page and there’s my name and number.

But the objective was not that the objective was to keep these people on the platform and get them to comment, get them to share, get them to like okay. Now, what are some reasons why people would do that right if they’re not looking to capture a lead or, if they’re not looking to make a sell, necessarily at the end of the day they are, but not in this particular case, not with this specific ad objective.

It’s an engagement ad, what’s the purpose of it, and why would someone even run it? Why would bestseller publishing run this engagement ad? A couple reasons is because of the social proof when you’re scrolling through and you see different posts and there’s a ton of people liking. It a ton of people sharing it. It gives off social proof that a bunch of people are liking. This post, which is true little, do we know that it’s coming from an ad right, because once once they stop it, that engagement stays and this post could be a post on their business page and it’s no longer running as an ad.

But the social proof remains, so it was worth it to spend the 20 bucks to get a ton of people to share it, a ton of people to like it. So when we turn the ad off, those numbers remain in it, and now our looks like an authority, it looks like it’s been seen by a ton of people which it has and and little do people know that it was an actual ad that made all that Happen so number reason reason number one why this person would run.

It is for the social proof to get the numbers up high and it really build that credibility. Okay, what could another reason? Another reason be. Another reason could be that this person didn’t have a landing page which they probably do. I don’t even want to click on, learn more because I know where this is going. I seen this ad before, but this and there’s a link right there in the actual and the actual coming in the in the copy up here in the text, so that there’s the link, so this learn more, is definitely taking me to this link right here, but Reason number two could have been that they didn’t have a link.

You know a lot of people can run. You can run an engagement ad, someone that doesn’t have a landing page. You don’t have to have a website, you don’t even have to have any URL at all and you can run this engagement ad and just get a bunch of people to comment. That’s reason. Number two, so reason number two a lot of people. I don’t even have a landing page, don’t even have a website, but they want to run Facebook ads and keep everything on.

Facebook they’ll run an engagement ad and just get a ton of people to comment a ton of people to comment now, one one downfall about that is that you obviously have to keep looking at your Facebook all damn day, because if you have ads running – and you Have people commenting it’s your job to make sure that you’re replying it’s your job to be stuck to your phone like frickin flies on, and you have to be commenting and replying to all these comments, because you’re paying for those comments right.

Those aren’t just random comments. Coming because you put up something organically, those are paid engagements, so you want to make sure that you’re, actually replying and staying engaged with the post. That’s the whole purpose of an engagement ad, so you can get up the the you can get the Facebook algorithm working in your favor, because a ton of people are commenting and Facebook keeps showing it to more people.

Okay, that’s number two reason: number three is to get a shitload of people to share it: okay, depending on your budget, if you had 50 bucks like let’s say, for example, we put 50 bucks at this engagement ad this 3. This 30 would most likely end up at 300 within a few days. We’d have hundreds of people share it. That’s a huge huge benefit. Huge benefit. Is that worth the 50 bucks hell yeah to get a bunch of people to comment to keep them on Facebook? Remember we don’t have a landing page, let’s just say we don’t have a website, we’re just running ads and keep it keeping the traffic on Facebook.

It was worth it for all those people to comment, and it was for sure worth it for all those people to share it. They all shared it to all their friends and tens of thousands of people most likely saw this article which which, which was super powerful. So the fourth reason: here’s here’s the fourth reason and that’s kind of all. I got for you. The fourth reason why someone would run an engagement ad is to build custom audiences of the people who are actually engaging in it.

Okay and the only reason why you would do that is to retarget those people in the future. So, for example, I run this engagement ad. I run it for 5 days at $ 10 a day I put $ 50 into it. What I’m going to be able to do now is I’m going to be able to go into Facebook and create a custom audience of everyone who engaged in this post? So all the people who shared it all the people who commented all the people who liked it all the people who clicked on it Facebook is going to allow me to categorize all those people create a custom audience and then therefore, I can retarget that audience in The future with ad number two that’s powerful, so as people start to start to click and comment and share Facebook’s going to collect all that data for you and that’s now considered a warm market.

Now you can go out there and run the next ad or in the next ad, run multiple ads thereafter and retarget. Those people who engaged in your previous ads, that’s powerful. That’s the name of the game, no matter what objective you’re running is retargeting you’re, going to be retargeting people who are engaging you’re going to be retargeting people who are landing on your pages, because you’re pixel in them you’re going to be retargeting.

People who are reading your articles, because Facebook’s tracking, all the article views right so creating custom audiences are what you actually have to do in fact, stay to the end of this article stay to the end of the article and at the end, you’re going to see Me do another article on how to create a custom audience and why you need to be creating custom audiences. All this engagement needs to be in a custom audience that you’re going to be able to retarget with future ads in in the future.

Okay with ads in the future, so stay to the end, you’ll see that article come up, that’s how to create custom audiences with with Facebook. So that’s super super powerful, but mainly those are the top 4 reasons. Men why you would run an engagement ad so so, and you know what let me let me let me let me add, number 5. Here’s number. 5. Here’s number 5. Okay, here’s the top! Here’s a fifth reason: it’s because of the engagement because of the numbers because of the social proof, so let’s say, for example, I have $ 100 to spend on a Facebook on Facebook which ain’t, so you want to step your game up in 2020.

You got to be coming with a little bit more budget than that, but let’s say, for example, just for the numbers sake. Let’s say we have a hundred bucks and, let’s say 50 bucks we’re going to spend on this engagement ad and the whole purpose is to get a shitload of people to comment like and share okay after the $ 50 budget, that ad is turned off. We then go run a second ad, using in the same exact post using the same exact ad, but rather than engage, or I should say post but but rather than running an engagement ad.

Let’s say we run it again for conversions, but we only run it to the people who engaged that’s retargeting, but then also we take it again and we run it under article views now whenever we want to grab this contest. This is what we, what we call an asset whenever we want to run this asset again. Let’s say this is a high converting ad. A lot of people engaged a lot of people, viewed it and it’s a good article and we shut it off now and we want to rerun it again when we rerun it again.

This is number five when, whenever we rerun this this ad again, these numbers stay. So one reason to run a article I mean excuse me to run an engagement is to get all these numbers up and then we shut it off and run it again under, let’s say conversions, and by the time we run it under conversions. All these numbers are super high. That’s the reason. That’s the fifth reason. It’s a social proof, and I don’t know if that would reason number one chime at the rewind this article and read I myself, but it’s a social proof.

Okay, it’s a social proof, whether I said that as number one or not it’s it’s social proof when you have big numbers like that, and people are scrolling through, let’s see if we can find find one, that’s actually even bigger than that. As far as the numbers, let’s see look at this perfect example. Perfect, perfect example. This is a 30-second article man. This is rant from spark a our creators. Look at the engagement 8,000 people liked it.

Four hundred and five comments, 548 shares. That is the definition of an engagement ad okay. Now they ran it under that they ran the engagement at first under engagements right. They ran the ad under engagements. First, let’s say they put a couple hundred bucks to get these big big numbers. This is the very very first time that I’m seeing this ad I’ve never seen this ad. I don’t know who spark a our craters are, but hey Tripp, Tripp out on this look at it.

This way, let’s say, for example, they spent the last month targeting a completely different audience: okay and they ran it under engagement. They got all this engagement and they did it last month. Okay, now we’re in a new month and now they’re running it again, but under let’s say conversions and by the time they run it again. It’s coming to people like me and by the time I’m seen this ad for the very first time.

The numbers are absolutely ridiculous, so I’m looking at this and I’m saying holy, these people must be crushing. It 548 shares 405 comments. Are you kidding me who the hell are these people? They must be doing extraordinary right, that’s the assumption and that’s the perception and that’s what people think and that’s how that that’s social proof, and so it was worth the hundred bucks on the engagement.

They turn it off and then now they’re running it running it again, because it was a great article, so now they’re running it again under conversions over here under conversions, because they’re a whole objective now is to get people to download download, learn more which, when you Click on learn more: you can go to a page, a landing page and enter your name and email or or or yeah to download something.

That’s conversion, that’s akin version. An action is a conversion. An action is a cell or a or a lead capture. Okay, that’s conversion! That’s the conversion objective over here; okay, so if you’re looking to do any of that make a cell online or capture an actual name and number aka elite, it’s conversions! But if again, if you had extra budget, is it worth it to run? Engagement? First, to get a shitload of people to comment like and share and then take the same piece to come over here and run conversions.

Was it worth it hell? Yeah was worth it these people to have these big numbers like that? All that shows man has credibility. All that does is show social proof. It’s it’s it’s it’s it’s it’s it’s! It’s letting people like like me, think and assume that they’re the big swinging. You know what of the industry and they’re killing it. That’s all! I’m thinking big numbers. You know freaking crushing it.

That’s what I’m thinking and so that’s the whole purpose of an engagement man is to is to get people to stay on the platform, crank up the numbers and engage in your post and those are all the different ways they that are reasons why you would do It and in and if anything, in my opinion, the biggest reasons, why is to create the custom, audience and retarget those who engage and that’s exactly what you do with a article view ad.

So when you come in here and you run article views, the whole objective with article views is to not get people to click on it and go to a landing page or to get people to click on it and go buy, buy your product. That’s not article views. The whole objective with article views is to capture an audience is to create a custom audience of all the people who are actually viewing it. So then, therefore, you can go out there ad number 2, ad number, 3, ad number, 4 and retarget.

All the people who readed your article, that’s how you continue to stay top of mind and you continue to get in front of a warm market and that’s how your actual cost would remain super low, because all you’re doing is retargeting an existing warm market of people Who are already reading your stuff or engaging in your post? Ok, so I know that was a ton right there. You guys reread this article, if you and in in in in in and learn from it man, because those right there are all the reasons why an engagement ad is is, is worth it just depending on your budget and in depending on on your overall objective.

Okay, so what I’m going to do here? Man is all run. A quick engagement, ad I’ll put together something super random, real, quick and and just run it run it through. So you guys can know how I set it up and depending on what industry you’re in, if you’re, in housing or, if you’re in employment or, if you’re in credit. Okay, if you’re in insurance mortgage loans, make sure you click on one of these okay.

Because if you don’t, if you don’t check this box and in and in check – and you know, freaking mark the correct one – your ad will not be approved. Okay for sure, so I’m going to go with this one homeowners insurance, I’m going to run it on it. On a on a sample page right here, shot up to my boy, Robert, and we’re going to just set up a quick engagement ad under his his his recent post, and what I do also is I post every ad that I do 9 out of 10 ads That I do, I put it on the page first, okay now this right here is what he put up on the page on the fifth, and this is what he wrote being selfish, isn’t always bad, and what I’m going to do is I’m going to actually add To it, because this is going to be an engagement ad, so I want to see how how it, actually, you know, turns out.

So what I want to do is I want to. I want to simply ask a few questions in here up at the top, so I’m going to put I’m going to add to this being selfish, isn’t always bad? What are your thoughts drop? A comment below okay, so now we’re getting people to comment, we’re getting people to drop a comment. What are your thoughts? We’re asking them a question being selfish? Isn’t always bad? What are your thoughts drop? A comment below I’m going to save that and and and now we’re going to go in as an engagement ad, so whatever your engagement, that is ask a question, because the whole thing is is to get people to comment.

That’s the whole purpose of an engagement ad is to get people to comment, get people to share you. People like it. So let’s ask him: let’s hey what are your thoughts and let’s just get a shitload of people to comment below with their thoughts? Okay, so that this will be fun and we don’t have to put a huge budget towards it. So, let’s go with uhm: let’s go with we’re, going to go with and we’re not even going to go at CBO right now, because it’s going to be a one-time one-off ad.

So I’m not going to even do worry about the the campaign budget. Optimization. Let’s just run through this part here and set it up so custom audiences. We don’t have any custom audiences just yet so we’re going to come down here and we’re going to simply target his local area. People who live in the city of Norman okay actually know what we’re going to go with everyone in his state. Let’s go with everyone in the state Oklahoma.

How do you even spell Oklahoma, dude? Okay? So, let’s go with Oklahoma, we’re going to just target everyone in the actual state people who live in this state, okay and then and then, when you actually go with when you check that box and you go with housing or credit or or anything like that, like I did on the first page, you can no longer chew or change the actual age or the gender okay, so that remains the same and that’s totally fine and we’re not even going to we’re not even going to focus on on any of the detailed targeting we’re Going to leave it very very broad – and this is another another another key key strategy and a Golden Nugget tip running on an engagement ad a lot of times.

People will come in here and put in the actual demographics, the interests and the behaviors right. The detail targeting, but in this case I’m not I’m going to leave it straight bullying, I’m going to I’m going to leave it wide open, I’m going to leave it wide open, because my whole thing is: I want to grab an audience um um. This is a cold. Add I’m going out to a cold market. These are people that don’t know him.

Yet it’s an engagement ad okay. So what we’re going to do at the end of this at the end of this campaign, we’ll put five dollars a day for five days and at the end of the campaign, we’re going to get a bunch of people who engage and what? What I’m going to do is then be able to create a custom audience of everyone who engaged with this post and then and then retarget them in the future. Okay, so is that worth the 25 bucks heck yeah, it’s worth the 25 bucks, so we’re going to leave this part blank.

When I’m going to worry about that now, what we’re going to also do is we’re going to exclude people who, like his page, we don’t need to target those folks who, like the page, I’m going to leave it at automatic placements. That’s fine, post engagement is what we’re going for and then we’re going to go daily budget of $ 5 and we’re going to set a start and end date. So today is the 27th and I’m going to go with I’m going to go with 5 p.

M. We’re going to start it today and we’re going to go till the end of the month. Okay, so we’re going to go we’re going to go twenty seven! Five! Ten fifteen twenty we’ll put twenty dollars towards this ad and run it for the next four days. Okay, so this is how I normally set up my ads. You guys, because I don’t like to even though I do check my ads all damn all day. I mean I’m in the damn ads manager all day and I’m to tell you truth.

I am micromanaging it to a certain extent because I get high off the numbers. I get freaking high off the numbers, I love looking at the damn numbers and and and making sure that the ads performing you know right so, but if I happen to forget about it or if I happen to and and that’s what allows my mind to do, My mind allows me to forget about it, although I come in here and and read the numbers, like a hawk, my mind, is at ease, because I know that my mind.

I know in my mind that I have an end date already set up where I know that I’m not going to go over budget, that’s the biggest thing I don’t want to do. I don’t want to go over budget. I don’t want to forget about an ad that is still turned on and it’s been 70 days later and the damn ad is still turned on and it’s like dude. You don’t want that so so I always make sure that there’s an end date, but I still micromanage the ads and I’m looking at the ads all day and because it’s why I do full-time – and this would I do full-time so I’m always up in here.

But I still set a a start and end date for sure: okay, so I’ll go $ 5 a day run it for the next four days and then what I’m going to do is I’m going to hit continue and now we’re in the third step. So, as I mentioned, I post it on the page first, okay, so it goes on the business page first and then I come in here and run the ad. So what I’m going to do is I’m going to make sure that I have the correct page.

So I’m going to scroll down scroll down, get the right page, there’s the right page and then I’m going to use existing post. So you selected page we’ll just leave that as that and then we’re going to use existing post. And it’s going to be that last one that you just seen being selfish, it being selfish, isn’t always bad! You choose that post right. There you hit continue and now we have it there.

So we don’t have to write anything. We don’t have to upload a article or an image everything it’s already there, because it’s on the page, okay, so down here, and so oh say right here. This post can’t be used for for ads on Instagram, which is fine, okay, so, and then, if I want, I can add a call to action button. So again, even though it’s an engagement ad and people are going to be engaging with it.

Liking comment share. There’s a chance that someone can click, learn more and go to an actual landing page or go to a website right. There’s always that chance so right here, just to kind of back yourself up, you can always put some type of call to action. Button get quote: learn more, send message shop now, I’ll just put send message for now, since we’re not taking them off of Facebook, we’re going to leave them on Facebook and if they want, they can for sure always send a message, but we just want it.

We want it, we want to see the numbers we want to just kind of get some engagement going and again. The whole purpose of this is so I can create an audience, create a custom audience of people who engage in it and then I can retarget them in the future. Okay, so um preview not available unable to display a preview. Okay, it’s fine! It will refresh once and then right here I can create new or I can use existing.

So this is on just on the messaging which we don’t have an existing. So we’re going to just leave that, as is and then verify your changes, you hit confirm and you’re done you guys that is it! That’s how you set up an engagement ad and so hopefully that kind of answered some questions to Miriam. What you want to do is, if you have, if you know your interest, and you know your target audience then for sure put that in the detail targeting, but what a lot of times when it comes to the engagement, it’s good to leave it wide open as Well, because, at the end of it all I’m going to be doing is grabbing all the people who engaged with it as long as it’s within my city are within my state and or within my country on where I’m doing business like, I don’t want to send An ad worldwide and and and and and create a custom audience of all the people that who engage with it, because when I go and try to sell something to them in the future, they’re, not even my audience, I don’t want to do it that way.

So when you’re doing an engagement ad always make sure it’s within the same location within the locations that you’re able to do business. Okay, in this case the guys doing business in Oklahoma. So I’m not going to run this ad all across the country or in multiple countries, because if I get all that engagement and create a custom audience around, all those people who engaged when we go run. Facebook ad number two three and four we’re going to have an audience of a bunch of people that are out of our out of our demographics and that’s not what we want.

So in this case, we’re going straight for his state and we’re going to just find everyone who engages with the post and then retarget to retarget them in the future, with our custom audience and with feature Facebook and Instagram advertising. Okay. So hopefully that made sense. You guys shout to Miriam. Thank you so much for dropping a comment and asking a question. If you guys are new to the blog man, I’m dropping weekly content on social media, marketing, affiliate marketing and making money online.

So I’ve been building myself an agency since 2016. In the trenches focused on one niche focused on Facebook, advertising focused on affiliate marketing and focused on just bringing value to the online entrepreneur. So if you’re new subscribe hit the bell for notifications and drop me a comment below, let me know where you guys are coming from and let me know how I can bring value to what you’re doing online and if you guys are new to Facebook Ads.

I have a ton of free training on my VIP email list, so make sure your your subscribe to that list and check your freaking emails. Okay, the link is in the is in the description, and it’s also the first one pinned in the comments and then it’s Facebook or excuse me, FB ads for beginners dot-com, FB ads for beginners com jump on the VIP list. I’m going to be sending weekly emails on all kinds of tips and strategies.

A lot of that. I don’t that I don’t even put on YouTube. You guys will be getting. You know first dibs on all my secrets and all my strategies on how I’m building my business through Facebook and Instagram advertising so jump on the VIP list, FB ads for beginners, calm and I’ll, see you guys on the next article over now,


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Graphic Design Tips for Digital Marketing and Social Media – the #weareslam show ep 3

Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.

So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.

Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.

There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.

Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.

So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.

Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.

It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.

You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.

For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.

So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.

If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.

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Graphic Design Tips for Digital Marketing and Social Media – the #weareslam show ep 3

Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.

So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.

Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.

There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.

Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.

So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.

Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.

It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.

You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.

For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.

So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.

If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.

After that you can read more articles from slamming. We pick something we think you’ll love,