Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.
So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.
Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.
There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.
Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.
So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.
Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.
It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.
You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.
For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.
So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.
If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.
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