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Graphic Design Tips for Digital Marketing and Social Media – the #weareslam show ep 3

Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.

So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.

Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.

There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.

Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.

So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.

Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.

It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.

You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.

For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.

So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.

If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.

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Graphic Design Tips for Digital Marketing and Social Media – the #weareslam show ep 3

Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.

So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.

Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.

There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.

Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.

So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.

Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.

It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.

You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.

For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.

So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.

If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.

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How To Start Social Media Marketing As A Beginner In 2019 – STEP BY STEP

The beautiful thing about social media marketing is all you need is 4 clients to make more than the average American makes per year. All you need is 4 people to say yes to you and all of a sudden you’re making more than the average American. What is social media marketing?

Social Media Marketing

I want to go over a question that I get all the time. Do I need experience and do I need money to get started, creating a social media marketing agency? I don’t know anything about marketing Kevin. How can I make money creating an SMMA or a social media, marketing agency or a Facebook Ads agency or a digital marketing agency? It’S all the same thing and the answer to that question is you don’t need any experience whatsoever and you need literally zero dollars in your bank to get started creating a social media marketing agency. So before we actually get into how to find high ticket clients to actually pay you every single month to run their ads for them. We want to talk about what an actual SMMA or social media marketing agency actually is, and at the essence guys what an SMMA is basically, you run Facebook ads or Instagram ads or ads in general for any type of business. Today we’re going to focus on Facebook.

Facebook

Facebook ads are by far the most profitable type of advertisement on planet Earth, right! 2 billion monthly active users making Facebook and Instagram ads are absolutely crazily popular. Instagram was just recently evaluated at over 100 billion dollars. Just a small portion of Facebook. Companies are buying Instagram ads like crazy and they are absolutely explosive right now, so we’re going to be focusing on Facebook for the most part in this article, but social media marketing companies can also us Google Ads too.

They can also be SEO. It can be a lot of different things, but we’re going to focus on Facebook. So what an SMMA truly is. Is you find businesses right? You find local business that don’t actually specialize in marketing and you take care of the marketing for them, because what is one thing that all businesses need: new customers, right? All businesses want more new customers to actually continue to pay themselves money to be able to live their dream.

So the business need mor clients. This is where you come into the equation, is you actually do the marketing for these companies so that they can focus on their core products. Most local businesses, like restaurants, dentists, lawyers, insurance companies and a like. These different types of local businesses are in every major city. Focus on them, call them, email them, and like them on social media.

Dentists are good making your teeth Clean. Doctors are good at making you not sick right, but they are not specialists when it comes to actual digital marketing and as the world starts to change and become more and more digitally oriented, it becomes much more important to actually have an online presence. To have A Facebook account for your business right to appear in Google search to have an online presence so that people can find you on Yelp, correct.

Online Presence

Every single day that passes. It becomes more and more critical for businesses to have an online presence, and that definitely includes – and probably most importantly of which is paid advertising to put your brand name and your business in front of potential customers. So another common question that I get all the time is: okay: How much are these businesses going to actually pay me to handle their social media, they’re paid traffic and things like that?

What to Charge?

This is kind of like the lowest most conservative rate that you can. You expect they’re going to pay you a thousand dollars per month right. So if you get four yeses, like I said at the beginning of the article you’re making $ 4,000 a month or $ 48,000 a year, but the best part about an S Mme, is that there’s no traditional business expenses right, you don’t have it. You don’t have to have an office building, there’s no cost of goods sold.

There’S no inventory, there’s no overhead right! You just don’t have traditional expenses that most brick-and-mortar or you know most businesses in the world actually have everything that you actually need in Ford to create a social media marketing agency. You can have up here in your brain right and once you have the the knowledge and once you’re able to actually create ads and create traffic for these businesses and bring them targeted leads.

Then you become in hair, more valuable to the marketplace, and when that happens right all of a sudden, everything starts to change. One final question that I’m going to address really quick before we actually get into a little bit more content of actually how to find your plants and how to deliver results for them is Kevin. You know how am I going to be sure that I’m actually going to be able to get new clients for these businesses? How do I know that I’m actually going to be able to produce results and that’s a great question right, but the thing is most people.

Don’T know how to advertise on Facebook, so if you know even the basics right and the more you know the better and the more you can charge and that you know the more money you’re going to make. But even if you know the basics like custom audiences, look-alike audiences, how to install a pixel right, how to retarget that pixel traffic, which is all relatively basic knowledge? And if you don’t know what those things are then make sure you head over to my blog after you read this full article and check out my article on Facebook ad for 2019.

That article is over an hour long. It has over 1.1 million views and it’s going to teach you everything that you need to know from an introductory perspective to actually start your own social media marketing agency. So how do you actually find your first client who is going to pay you $ 1,000? A month well, one of the biggest problems is the chicken and the egg right to get new clients. Most people ask you for a testimonial of your past clients, but how do you actually get a chest? Ammonia, Liff? No one will allow you to be their first client.

So what I like to teach my students is to actually work for free, and I know that might sound strange to begin with, but that is the single best way to get your foot in the door for people to start paying you it’s a very low risk To hire on someone, even if they’re brand new, if you say hey, you know, my name is Kevin. My name is Kevin David. I just started a digital marketing company or a social media, marketing company or whatever you want to call it right.

It’S all the same thing: a facebook ad agency, all the same thing I just started. You know a brand new digital marketing company, I’d like to run your ads for one week for free and I’m going to get you some customers and all you have to do is cover the actual cost of the ads themself. You don’t have to pay me a cent for running your ads. No business in their right mind is going to turn you down right, especially if they don’t know anything about digital marketing.

So if you actually go into that business and say hey, I’m going to handle your digital marketing, I’m going to do it for free for a week, all you’re going to have to do is pay for your ad. Get you a bunch of new profitable clients right? Most businesses are going to say, okay and the beautiful thing guys is. If you know what you’re doing – and you actually start to deliver a few results, then that business is going to want to hire you on full time, because it’s the easiest decision in the world to hire someone who actually makes you more money than it costs to Have them work for you right? So if my fee is $ 1,000 a month and I’m making your business $ 2,000 a month, that’s a very, very simple decision, and so the best way to get your first testimonial, which is key because you can actually use that testimonial to get new clients is To work for free for your first few clients, you can get some experience right.

You don’t have to actually cover any of their ad costs themselves. They cover that you just work for free right, so all you’re doing is giving them your time for free and once you do that, you know one or two times and you can use those people as testimonials for all your future business and the most beautiful part About social media marketing is, if you know what you’re doing, which, of course you will.

If you know you follow my instructions as hundreds and hundreds of my students in my private group have done and you’re going to be able to deliver results and when you can deliver results to local businesses into small businesses. Every dentist and every doctor in the world knows like ten other doctors that they went to med school with and all those doctors also need social media marketing. They also need digital marketing for their businesses to get them new and profitable, paying customers, and so a lot of the other people who teach.

You know how to do SM MA, always say you know, go out there and start cold, calling all these businesses. I have never cold called a business in my entire life. I paid phone teams to actually cold call, but it’s never been as successful as just allowing my clients right in the doctors and the dentist and the lawyers and the insurance companies that I’m running traffic for introduce me through referrals to their other friends and to other Businesses, so what I say is: okay, doctor you’re, paying me $ 1,000 a month for every new paying customer that you bring me every other doctor, dentists, every other small business owner that you know, I’m going to give you five hundred dollars off your bill right and So I’m making $ 1,000 and I’m giving them a five hundred dollar discount, and I have a new client who’s going to bring me new referral.

So I thank you guys if you’re smart are starting to realize just how incredible of a business model. This really is, all you have to do is know how to actually find your first client and then know how to deliver results. So, let’s jump into my computer right now and I’m going to show you exactly how you can find your very first profitable client that you can use to go out and do your marketing for you and introduce you to all their small business owner friends so that People are going to be literally beating down your door to pay you a thousand dollars every single month.

Let’S jump into my computer right now and I’ll show you alright guys welcome into my screen we’re going to go over the three easiest, simplest fastest ways to actually find your very first client right, because a lot of us have family and friends and one of the Best ways to actually do it is, if you have a dentist, if you have a doctor that you have a relationship with that you’ve used for years right, ask them.

If they wouldn’t mind you doing their advertisements for free all you they all they have to do. Is pay for their own ads you’ll do all of the work for free and ninety-nine percent of the time. If you have a dentist or a doctor or an insurance agent, or you know, lawyers that you’ve worked with or any small businesses in your community, that you have a relationship with they’re, more than likely to say yes, especially if you actually know what you’re doing and You can deliver some results, which you know again after you’ve readed this full article, if you haven’t we’re going to have a completely free training on how to actually deliver results to these businesses right here down in the description after the article.

So this is the three easiest best strategies to actually do this. So what we’re going to do is we’re going to choose a random City dentist in Las Vegas, so we’re going to ignore the ads right here and we are actually going to go and open up all of these dentists right here. I usually ignore like Yelp, because it just makes it a little bit harder, but you can actually use Yelp. So what we’re looking at right here is.

This is just like a random. Oh actually, this is a directory. So let’s not use that one. So this is like a random dentist office in Las Vegas and what this is right here. This is a little chrome extension called Facebook pixel helper right, so you can just literally Google search Facebook pixel helper, and you can see it right here so you’re going to go in download this on Chrome once you’ve downloaded it.

It literally will tell you if any page that you visit on the web has a pixel right, so we can see that this actual website has a pixel. So this this company at least, has a basic idea. What they’re doing from a facebook advertising for spective right, because if they have the pixel that allows them to be able to retarget people on Facebook? And so it’s like it’s a very basic level of understanding.

So we’re going to close this one out because they have a Facebook pixel, so they’re, not the lowest hanging fruit right they’re, not the best potential possible actual client for us. So we’re going to close that one. We see that this that these people actually have multiple pixels right, so maybe they have an agency already working with them, so we’re going to ignore them too, but we see right here right that this this company.

Excuse me, this dentist does not have a pixel. If we, if we use the pic of Facebook pixel helper extension, it says no pixels found on LVS smiles right and so what we can do is we can take this phone number and we can call them or we can. You know look for their contact information down below right, here’s, their Facebook Instagram. We can message them on Instagram. We could give them a call right and we could say hey.

You know my name is Kevin David. I run a digital marketing company. I was browsing. Your website and I saw that you didn’t – have a pixel installed. You know I could probably you know, create a lot more profitable customers for you guys, and you know I’m just starting out my digital marketing company, so I’d be willing to do it completely for free. I wouldn’t charge you a single cent for my time and I would just bring you guys.

A bunch of you know brand new, profitable customers and most people in their right minds are going to say yes right. So when you actually call this number, though you’re probably going to get a secretary, so normally, what I like to do is I’ll say you know, is the is the actual resident dentist right like trying to talk to like a decision-maker rather than an actual secretary? Can just save you time, but a lot of times the secretary will pass on whatever you say to the actual owner of the business and most of the time they are going to be interested in what you have to say right.

So that is a very, very simple way to actually find your very first client. Another extremely simple way is: what’s called BNI, so what BNI is is Business Network international right, so I’m just going to use the same example BNI at Las Vegas. What this is, is it’s a it’s just, a massive networking organization for business owners. So if you have a social media marketing agency or you you know, you actually perform services for local businesses like running Facebook.

Ads like managing social media BNI is an amazing place to actually go and get new customers right, find new customers. You go to these events and you just introduce yourself everyone’s very friendly. Everyone’S literally there specifically to network right – and so all you have to do – is go and network and say hey, you know, I’ve run Facebook Ads. You don’t have to say that you’re the best Facebook advertiser in the world right but say that yeah, you know I started a digital marketing company recently and I’ve been you know, having a lot of good results for my clients.

If that’s true or just you know, all you have to say is I just recently started my social media marketing company. You know I’d be happy to set up an appointment to see if I could help your business right, and this is one of the fastest easiest ways that my students have been able to get a bunch of new clients, literally sometimes in a day. And if you get four people right, if you network and go for an hour, you could talk, you could easily talk to four people 15 minutes each and if all four of them say yes boom instantly you’re, making more than the average American is making for people To say yes using BNI and the third strategy that we’re going to talk about it’s just using Facebook right literally going on Facebook into the normal search bar and typing in dentist, Las Vegas right – and we went over here to pages.

And I would open up every single one of these pages and I would message them right. I would look and see if there’s anything that I think that they could do so. You know all of these people probably have websites. You know you can see dentist of north Las Vegas. We didn’t see this one right, so I would go into this website and I would see if they have a pixel right. They do. I could still call them if I wanted to, but I’ll go through.

Every single one of these, I would you know, send them a message I would. I would go and check out their website and I would literally send them a message. Saying: hey. You know. I run a digital marketing company. I run a social media marketing company. You know I’d be happy to run your ads completely for free just to show you that I can give you results. So it’s zero risk on your part, and I can just literally deliver completely free value and 99 % of businesses say yes right.

So those are three extremely extremely profitable actual ways to get your very first client right and doing it for free to get your first testimonial. Then, all of a sudden, you have testimonials and it’s much easier to get new client, because you have testimonials and all of a sudden, your current clients are actually introducing you to all of their other small business owner friends and all of a sudden, you have a Ton of new clients that are paying you $ 1,000 a month or more, it’s one of the beautiful parts about a social media marketing company is, you can charge a thousand dollars a month, maybe for the first four people that you work with then the fifth person You charge two thousand dollars a month right, you literally charge whatever you want to charge.

If you only want five clients – and maybe you charge $ 1,000 for the first person mm for the second three thousand for the third right – I’ve had clients that I was charging literally $ 20,000 a month to run their actual ads for and obviously these are larger Businesses – and it was after some experience, but the point is guys it’s supply and demand like any other business, and it’s a very beautiful thing that, as you start to get more clients, you literally become more valuable and your time becomes more valuable.

So you can either hire people to help. You run those ads or you can charge more for your time. So, as you guys can see, it’s literally such a good opportunity to create a social media marketing agency. Literally with those three introductory strategies you can get started. I want to show just a couple of my students: we’ve had such ridiculous, immediate success. This right here is John and he’s literally where’s, going to let listen to him for, like the next ten seconds he’s one of my favorite students.

In the first week he ever started trying to create an FM ma, write his social media marketing agency. He had tremendous success. Let’S listen! I am really quick. What’S up bitches just left a dentist office he’s got only one location but to presented the Facebook Ads. It’S just like Kevin’s got the course I had went out on her Facebook page and their website. I’Ve got some pictures so target. They love the idea.

I gave the value of the clicks funnel of $ 2,000, we’re just really quickly. You can talk about Jennifer, who made over eleven thousand dollars profit in three days, using what we teach inside of my private group. Guys I want to show just one more: this is Andrew. He literally very recently worked at a hotel, and you can see right here in the screenshot he’s getting absolutely tremendous results for his clients, Shopify store.

You can see him saying right here that he has eleven clients now and that is a minimum of a one thousand dollar payment every single month per client, so he’s making at the minimum eleven thousand dollars per month. So if you want to learn exactly how Andrew started to make eleven thousand dollars per month with zero experience and zero money to start, we are hosting a completely free training, and if you want to join that training, all you have to do is click to the Link in the description right here and we’re going to teach you some much more in-depth strategies on how to get started, running Facebook Ads for local businesses and getting paid very, very well to actually do exactly that.

So I hope you guys enjoyed this article. If you did do me a favor, because I’m working extremely hard to put these out for you guys and show you a bunch of new ways to actually start making it money online click. The like button right now leave a comment down below telling me your thoughts on creating an S Mme or running Facebook ads for local businesses and using that as a way to make money and as always guys, if you have it, make sure you click that little Subscribe button right here turn on the notification bells to join the notification squad and until next time and then just happy hustling


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