Categories
Online Marketing

How to use facebook ads business manager (power editor & ads manager) with examples 2017

If you don’t now, just go to your Facebook, personal account and click on that sit in button, and you click on manage the ad, and it will direct you to this page right here.

So, first of all, if you want to switch between the ad manager and the power editor, you click on this three lines right here and you can switch between them now. The difference between the ad manager in the power editor is not a really a big deal. Unless, if you are interested in the data, the data analysis and well, I paused the article – and I forgot where I left off, so I’m just going to recap for quick.

As I said before, guys you can switch between the accounts from here and then Facebook. I believe that gives you the ability to have two different accounts. Two different business manager accounts that you can switch between from here or from here. You can switch between them. Now I have two different totally different niches and two different websites, and I don’t want to mix up between the between the pixels.

Now, if you, if you have like one one account you can, you can manage you, can you can advertise any any Facebook page, any Instagram accounts, and, and this in this account I have two competing running one. They are basically the same. Are the same lead generation ad, but the only one difference is that I’m split testing between Facebook and Instagram and see which one is the best: that’s why they have this one for Instagram, lead generation in this one for Facebook and that’s it for the power editor Different accounts now how to really use all this commands right here.

First of all, if you want to change or edit anything, you go and select the campaign that you are willing to work on, and you want to select it from here. Just check that and then you can quick edit from here if you want to turn it off, just like that, you click here and you will turn it off. You want to change the name or find find in droid please now, if you want to change anything inside the inside of the ad, like the description or the photo or the interest or anything like that, you have first to go to the abscess.

I mean you can’t change anything right here if you click a unit first to select that and you go here, you have two ways: either you click on this pin right here to edit or click here or click here, three weeks. So now I’m going to click on this one as I used to do and if this one will open up – and this is just the performance review of what the ad is doing right now. But if you want to edit, you click on the pin.

All the time and as I told you guys in the campaign II, there is no much things to to change. Unless, if you want to change, then it can name of the campaign, any wants to add some rules, and this is really the chance to talk about the rules. If you want to create a rule, just click on that and you select. What will a rule you want, for example, a lifetime spent? You want to maybe limit the budget, the total budget – I’m talking about here to $ 500, if you, if you select that $ 500 and you click on create once the the threshold of $ 500 is rich, the account is going to be turned off automatically.

So you don’t have to you: don’t have the action that we selected turn off the campaign. You can change all the time. We can change this to adjust budgets or anything like that. You want, but the most used is turn off in a threshold of 500. I’m not sitting there up just showing you guys how it works. Now we want to change we’re going to do the same thing enter the asset. If you want to change the the audience the interest they can, I will show you guys, but you still have to select if you have more than one campaign, if you select, this can be, as you can see guys here, it will show up only that campaign In this other tabs right here, but if I didn’t select anything this select this one, if I go to the asset now, I’m going to see both of them alright.

So if you want to see only one, the one interested in you – click on that cilix and you will see only one right here, so that this is the Instagram one. It says here copy. I, if I want to change that, I will change it, but it’s just a waste of time. I know what is this about so now. If I want to do the same thing, you have to select that, and I will edit for it is from here, as I told you guys it, it is from here or edit from here.

I used to do this all the time, so I’m going to go ahead and select that and you go always to edit the thing – and here you will see here. You will see the acid name and the page that you selected in the budget and everything that you are working on. So my budget is ten days ten dollars a day and one one thing that I don’t understand here is: I will show you guys in the other ad, if you select move I’ll only it going to give you Facebook or Instagram.

I checked Instagram because this this is basically an Instagram ads that I have right here. But surprisingly, if I go to to my Facebook ad that I run and dis select that one and go to the campaign again and edit from here, I have to select and go here and go to edit. So surprisingly, what you’re going to see guys there? So always, this is my interest. This is my audience and stuff like that. I don’t have any problem to share this so, but if you go to here, you’re going to see that it has the feed here right, it’s only the feed, ok – and I dis – elect the instance article, and what is this basically is this right here.

It is showing up in the mobile phones, but I select only the feeds, but if I go to the asset or the ad now and felix always this one and open it up here and I go to edit I’ll show you guys that the the Facebook automatically Is displaying to its applauding now it’s displaying to automatically, and I think that this is a bug in their system, so this one I even selected – I don’t know where it is coming from and I don’t know how to get rid of it.

Maybe because I don’t know – or maybe it’s a bug in their system now, this is the newsfeed of you guys know what this one is. I don’t know what is it about, so they showed you guys before it’s not showing there. Now, that’s it’s 40. How to selecting stuff like that now, if he wants to I’ll, go, go back to the cover, if you want to dis, select just click remove here the X X and it will deselect all the selected or the chicks boxes.

Now, if you want to do, if you want to duplicate a campaign, just select the campaign that you want and click on duplicate in each Jenna create it just like that campaign right here and it’s going to create and that’s it and it’s going to great and Add endure that campaign that you duplicated and the same thing you can duplicate from here or you can duplicate from here always now. This quick edit is used mostly to turn off a little.

The guys turn off quickly. If you want to turn off the selected 1:06. All and turn off – oh that’s one! Now, if you want to delete this is clear if you guys want to put a rule this, you can put it here. As I showed you before, there is two ways: either you going to select this one and edit and create a rule from here or you can create a rule directly from here. Now, let’s go to the data, as you can see guys here, the power editor is given more way more data than the ad manager, and it gives you all the data to reach the CTR and the CPL, as I I have here, is Cpl and also a Cost per click or conversion, because this is the lead generation, the all clicks, the CTR click-through rate, the impression or the cost per impression, 4000 impression and the cost per click in the amount spent so far and the objective is lead generation, and this is auction.

The difference between auction or limited limited amounts in the auction automatically Facebook calculates the amounts, but if you want to put a certain specific amounts per lead – and this is something that I want – I don’t want to miss round with because I tried it before and it Didn’t work for me so basically you’re going to sit. For example, one dollar per lead and facebook is going to optimize that and bring you people per one dollar, but I prefer to pay to make it automatic and now that’s it for the power editor.

If I go to the ad manager, it’s just the same thing, but less data, the data that is here it’s list and it’s loading right now, just waiting for it and that’s it so guys the difference. As I told you get the data and you can always add as much as you want here, so it’s going to be the same thing, but this account overview is giving you a general overview of what’s going on in your account now to give you the reach.

The amount spent so far and impression – and if you go below right here, it’s going to give you the overview of the edging gender if you select that per the amount spent. So how many people were each in how much which stands the same thing here? How many people were rich in the amount spent, but and during the day time here you you, you will see the countries if you are using multiple countries or the country’s.

If you go to the reason why she is going to give you, depending on what you select here, I’m going to keep it the amount spins and it’s loading all the time and it’s going to give you the amount spent on a different country. The darker blue is the country in the excuse me, the states that spend a lot of money and the less dark is the states where the impression or the lead, the click or the lead generation is less expensive.

This gives you an idea about how to manage this state. If you want to exclude some states or something like that, and I think that’s it guys, it’s just a broad walk round of the ad manager in the Fed power editor in the Facebook advertising tool. And if you liked this article and you think it’s really very knowledgeable and just subscribe and click like and so that other people or people will profit from this, and really people want to learn, you don’t have to like pay money or anything like that.

To learn. For Facebook ads, I learned there this thing by myself, just by practice and stuff like that, so guys, that’s it! For this article, see you next time! Thank you so much you


Looking for a company that will have your back? Check out the video below:

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.