We can go in and say, hey, we want article views or we want comments likes and shares, or we want people to go to this website or we want people to go into Facebook messenger with a boosted post, you’re, not telling them that. So you can. You can get into audience targeting a little bit. You can go into the budget. You can do some of those things but you’re, not tong Facebook, exactly what you want to accomplish so you’re in goal of getting leads, which is probably what you’re going to want to do.
We’re growing an audience of some sort, you’re not going to accomplish that right. So, let’s dive into Facebook and just see what I’m talking about here. So I’m on my facebook business page, and so I have this post that I posted the other day. And so, if I wanted to boost this post, I would obviously go to my page and there’s this blue post button here. So we would boost this post and come in here and what we can say right here would be.
You know we’re looking at our audience right and so for this. It’s get more messages, because I have a send message, but here you can come in here and change. This basically get more views or get more message, and that’s really the only option that Facebook allows here. So if I scroll down here, I can go in and edit the audience. I can make this a little bit more specific. I can use custom audiences.
I can go and change the audience that I’m that I’m going to that I’m going to target essentially right, then I can go into the budget, the budget. You know you can do daily budget and then put that for a length of time or on an end date. Facebook really just wants this to be as easy as possible for their end user to create an ad. That’s the reason that boosting a post lives. That’s the reason it exists.
However, like I like I said earlier, it’s just not the best way to go in tell Facebook exactly what we want right, because if we had a link with a website here and I wanted them to go to a website – I cannot necessarily say I want to Traffic right or I want that kind of thing, so it really limits you on what your, what you can do, you can go and edit placements you can do some audience targeting you can choose the budget, you can add your Facebook pixel.
You can’t choose your account and then you would just choose boost post, but what? If? What? If we could go into Facebook Ads manager and select exactly what we want to do right? So if we click on create here, we can see all of the objectives that facebook gives us, so just a lot more options and we can tell Facebook exactly what we want to accomplish with our app. So if we wanted to do messages, we could do that and we can customize it a little bit using mini chat and do a JSON ad and shoot them exactly what we want them to see in messenger.
From the ad that I just had. You can’t necessarily do that within a boosted post right. You can’t go in and do it JSON at if you’re wondering what that is I’ll link that somewhere around this article in the description or in a card. If you want to do a messenger ad properly, but other things that you can do, you can do lead generation. So if you want to do a lead form or to acquire name email phone number, you could do a lead generation from that.
If you wanted to do article views’, you would do engagement. If you want more likes comments and shares on that post, you would do a page post engagement here as well right, so you would do post engagement, page likes event responses. If you wanted article views, you would come in here and choose that if you will have a landing page or a website and you wanted to acquire leads there, you would use conversions.
If you want traffic, you would send them there. So in this case, what we’re going to do is, let’s say engagement. You want the most amount of likes comments and shares on your ad, so we would choose engagement here and we’re going to do post engagement right because we don’t want page likes or event responses. So we’re going to do I call this PPE page post engagement, sub, page post engagement and then from here you know the we call this example.
You call it what it is so page post, engagement and then the date is the 7th. So we would continue here and we can go into the audience. You can do this within a boosted posts as well. So I’m not going to go too far in depth here, but then under the identity. What you can do is, if you want to create a new hat. You can totally do that, but if you’re wanting to boost that posts, those on your Facebook page, you have a post that you want to get more likes comments and shares on right.
If, if I wanted to quote-unquote boost this post or use this post as an ad, I would not boost it. I would come in to Facebook Ads. Do page post engagement like I showed you and then I would use an existing post and then I would select that post right. So I would come here and then I would choose that exact post. So the same post that I have on my business page right here, I can use within Facebook ads manager and continue with that as my ad right.
So, if you wanted to do say, I did have a link here. I could go back to the objective and send traffic to that link, or I could use a conversions campaign to acquire, leads and track that through Facebook. That’s something that you can’t do with a boosted post right. So just make sure that you are aware of your options and make sure that you’re using your money wisely, because, if you’re just using a boosted post you’re using a shotgun approach to your Facebook ads and we want a lasered dialed-in approach.
We want to tell Facebook exactly what we want to accomplish and then go accomplish that with our Facebook Ads, because if you have any questions on that comment in the comments below happy to help, you guys answer any of those questions. If you like, this article, give it a thumbs up if you want more real estate and mortgage related marketing content, make sure that you subscribe to my blog click.
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