Online Marketing

How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial

Now, There’s been a lot of chatter over in the Facebook group about you know how to use Facebook lead forms And what are they and what’s the benefit and all that stuff, and so I just figured. I just make a article really quick to Show you guys how to set them up what they are and kind of benefit in all that stuff.

So Anyway, if you’re going through and using a typical landing page website, conversions, like a lot of the things that I show you, What you’re going to Do is you’re going to set up a conversion ad and when somebody clicks on the ad they’re going to go To a landing page And it’s going to ask for their name phone number and email address, or whatever type of contact info you’re going for right, The only thing is is they have to go through and type in their Info right, whereas a lot of times, if You they really want it They’ll put in the right info, but lots of times you get a lot of bogus leads, And so that kind of can be tough there.

So with the facebook lead form the benefit and the nice thing about. It is there’s this little form that when you click the ad it pops up and Then you can ask for their name their phone, their email, address or address. You can ask other questions as well, And then what Facebook does is that they have the information on file, like you know, when you sign up for a Facebook account You’re going to put in your name You’re, going to put in there your phone number a lot Of times You can put in your email address, so you can log in it’s going to pre populate that form and most people in my experience, They’re just too lazy to go like, even if they don’t want to give you the right info, They’re too lazy to Go through and delete it and go put in bogus info, So they just hit submit and you’re going to get a lot higher quality Information there right now, some of the pros and cons really quickly.

One look I mean. Obviously, we’ve hit some pros. One of the cons is, if you don’t, have a solid crm Connected with your Facebook account, Then what can happen is so what happens is when they, when you go, generate a lead with the leave form, It just goes into a CSV file inside of Facebook, which I’ll show you guys here in a second, But then every time you like want to go, get those leads. You have to download the CSV file, Extract it import into a CRM, and so, if it’s not completely sync, which will cover that as well in today’s article, Then it can be a little bit of a hassle.

You don’t have that automated follow up because you’re not going to really know when leads are coming in alright. So let’s say: Let’s just start from the beginning: Let’s surf from scratch about going through and creating a facebook lead for in campaign. So we’re going to Do is we’re going to click on create campaign right here, okay, So, let’s start over. So what we’re going to Do so is: what’s your marketing objective, its lead generation? So if you want to do the lead forms, it’s the lead generation, one Right here: okay and we’ll say: lead generation, give it a name We’ll just say this is a demo one and then we’re going to come through.

And it’s going to Ask you. Okay, what Facebook page Would you like to create this from right? So we come through. You know. You probably only have one Facebook page. I’ve cut a lot of them here, but, let’s just say it’s from the Jason Wardrop Facebook page And then as far as the targeting. That’s not really the concept of this article. I’ve got tons of articles as far as targeting goes and based on what campaign you’re running all that stuff, So we’ll just kind of leave the targeting, as is I want to show you guys more of the lead form creation.

So we just kind of go through Skip all this. This one will sleep on the news feeds which I like to do anyway. Okay, We’re just coming down. You set your budget. Let’s say I like to sit like start typically with the $ 10 a day budget. Just to get some good data coming through alright, so we’ll just come down. We just leave all this stuff, so a lot of the stuff Just I’ll hit really quickly. Okay, so like you’re targeting you want to go through change this stuff up right here, Your placements, you want to go through put that data in alright And then your budget.

You want to make sure you hit your budget, but in a lot of this other stuff, Optimation for add delivery. You can just leave, as is because Facebook’s going to take care of it for you, okay. So if we hit continue here, This is where we get into the add of the Creation, as well as the lead form creation. So if you think about it, like you, have your typical Landing page that you’ve got for your business right.

Well, let’s leave form we’re creating is going to be in place of the landing page Okay, so it’s going to have them put in their name phone email or whatever info they want. So we’re going to come down here, like I said once again, I’m not going to go through create the whole ad right here We could just go. Let’s say: Let’s browse the library, Let’s just use an existing image so like let’s say it’s for a home right here, We’ll use that home right there and we’ll say test ad and, like I said guys, I’ve got a ton of article unlike the ad copy and How to set all these ads up, So I’m not going to do this right here.

Okay, so we’re going to say test and then we’ll just throw test and Call-to-action. As you guys know, I like to use, learn more it just. I feel like it’s. It’s works really solid, Okay, so we come down here and we’re doing all this and we’re good to go Okay. So now this is just kind of the typical ad creation ad set up right, But what we’re going to do now is down here. This lead form. Okay, choose a form to use in your ad, so these are ones that you can see.

I’ve already previously created What we want to do, though, so like right here. This is what its going to look like: okay, So they’re going to go through, hey, download our copy and paste Facebook, ad templates or whatever it is. You want to generate more leads and then once they go through and submit their information. This is your thank-you page or the page. They see right afterwards and then down here.

We can actually Add a link to your website to your Facebook page to whatever page you want, okay. So what we’re going to do So? We’re just going to click, create new form right here. Okay, So we’re going to say I like to go through and name the form, just a really quick tip. Honestly, It’s a pain to go, try to change the name Later on, so I make sure you name it so that you know which form we’re dealing with okay, so we’re going to say test Lead it the form, alright, Okay, so now form type.

So we’re going to come in here and we can say hey more volume or higher intent. Okay, So, let’s see what this says use a form, That’s quick to fill out and submit on a mobile device. I don’t review stuff that gives people chance to confirm their info so Anyway, what I like to do is so like this is actually all this is new. I know it says higher intent is new, but all this whole concept is fairly newer.

I would go through and do the more volume one right here just to get like just get their info quickly, sometimes like it. This obviously is kind of going through, and this is like a Pre-qualifying step. You’ll probably get more leads with this one right here. This one, You could probably get more quality leads, but the thing is, though, Lots of times you could get a quality lead with this one, But just having that extra step, it kind of it turns people off and so they’re like.

I don’t want to do this right so anyway, this intro right here You could have the headline. Okay, We’ve got test headline and Really what you want to do right Here is just kind of our strategy of going through and using our different landing page headlines. So, for example, I’ve got this one right here, so let’s pull this up: Hey, get instant access to the price and picture this property. We just paste that in right there, okay, so in let’s see get us access the price, and then we could say because it only allows you so many characters and Property.

Okay and then you could go through and you don’t have like a paragraph explaining stuff. You can have bullet points, We could say hey. This is awesome because Link okay, and so you can just you can like underneath this. This is kind of like where we’ve got this sub headline right there, So you can do bullet points like you have on some landing pages or we could go through and say: hey. We just want a paragraph, and it says: hey home at his market, so learn more by providing your info below Okay, so we’re just going through.

This is basically Just copy and pasting of what you would typically put on a landing page, But you’re just doing it on this leave form within Facebook. Okay. So now we have the questions right here. This is Sorry. Excuse me, This is basically what type of contact info you want to have, and so what I like to do so By the order that you click them in is the order that they’re going to show up See if you do first name and then you do Email right up here and then phone number, Those are the typical ones I like to do.

You can go. You can see all these other ones. You can add, you can add their Address. You can add their. You know: state cities, zip code Data, birth, gender. All this stuff, But typically what happens is the more you ask for or the lower your conversions, okay, So right out of the gate like if you have their first name, you have their phone number And you have their email address. That is enough to go through and get in touch with them, get in contact with them and go Through the next step.

So you can also right here. You can add a custom question. Okay, you could say hey. I want it to be to be a short answer, multiple choice, so we could say like something like hey: how soon are you Looking to move right, So we go in there. We can add questions, But typically, what I like to do is Wait and just get their contact info and do this on another step or in a follow-up, email, follow-up text, message, follow-up, Facebook message or something like that: okay and then, as far as the privacy policy.

If you guys do have a privacy policy, so I like to just type in privacy policy, so if you guys do have a privacy policy on your website, so, for example, we got Ww2 okay right here. This is Arsenal’s privacy policy page, and so I just throw that in there right there, okay and Technically. Technically, you can use whatever link there and it’s still going to work and still go through. But don’t don’t Even hear from me So, like you got to go through, make sure you’re compliant make sure you use the right Privacy policy link and page and all that stuff you could throw in your Facebook page there And then, if they shut the I’ve, never Had an experience where, like the ad, gets shut down because I’m not using a privacy policy page But that’s something you just got ta, keep in mind there: okay, All right And then right here this last one! The thank you screen.

You can say you know: hey thanks, You’re all set, or you can say banks, We sent the info to your email Provided. Okay, because somebody was once saying I saw on the Facebook group. Someone was saying like here: Where is it right here? Get snaks to the price of pictures of the property submit They’re like well, like I’m expecting them to get that on. The Thank You page which yes, But the thing is, is if you give that to them right there on the thank you page, a lot of times, They’ll give you bogus info because they’re just like, oh, I don’t need to give them an info.

I I can just get on the thank you page right, so this is going to go solidify the quality of the Information and you’re still giving it to them instantly right, you’re still getting instant access. All I have to do is just check their email. Okay. So Thanks we sent the info to your email provided and that you can see hey click Click below to connect with me on my Facebook page or something like that like, Depending on what link you send them down here on the site link you can send to Your Facebook page to your website to, like You, know, a messaging bot.

You can send them to a lot of different things and say like hey And then to provide that next incentive to get them moving forward. So, on the landing page or this, this initial part of the leave form, we say: hey click here – to get instant access to the price and picture of this property. If You want them to keep moving forward, okay, you need to give them some incentive to actually click the you website, okay or Schedule a call with Me, and then you can go and put in your calendar link.

Okay, so we’ll just put like this calendar, the one right here So we go in schedule, call hey Thanks. We sent the info to you or you know, provided If you want to see this home this week, click below to Schedule a showing with me. Okay, something like that like something that’s going to be an incentive enough to get them to the next step and actually go through go forward with it right, because if It’s not enticing enough, people like they’ve been through these.

These forms before they’ve, been through the funnels They’ve, been through all the stuff, so it’s kind of like. Ah I’m just going to leave it at that. I got I’m going to get this stuff in my email. I just want to look anyway, but you need to provide that incentive to that next step. Okay, so now that we’ve gone through, I believe this is everything that we’ve got, that we need. Okay, I’m going to actually go delete the I Don’t want this custom question right here.

Okay, so you see if you’ve got the first name, So I’ve got get is next to the price of pictures of this property, learn more the first name, email phone number They hit submit. They go this hey Thanks! We sent the info to your email, provided, if you want to see this home this week, click below to schedule showing with me schedule call with me. It goes out to your calendar and They can set up an appointment with you.

Okay, so now we’re going to Do is click finish right, Okay, so now this one is all set up. Okay – and let me just see Okay so now, what we’re going to Do is we would just hit Confirm down here and then that would be running like a normal ad. So you’re not going to See this ad on your Facebook page, Because this is what’s called a blind ad. So when you create the ad inside a Facebook Ads manager, It actually doesn’t show up on your Facebook page, whereas if you create it on your Facebook page, It’s going to show up there.

However, with the leave form, I don’t believe. Let me see if you can use an existing one Yeah, I don’t yeah, you have to create a lead form ad within ads manager. Okay, so it’s completely separate! You can’t use an existing post on your Facebook page. You have to create it right here. Okay, so now one last step guys What’s going to happen and let’s just go back to the ads manager, because I want to show you guys this really quick.

So basically, you hit confirm You’re done Okay, so this is another one you can see this week. It’s getting pretty good results at just three bucks a day. So what you do you have to just click on this and go to the ad level, And then you have to go and download the the lead. So right right here I don’t have access this page anymore, but anyway you would download the leads And it would come into a CSV file.

Then you have to take that CSV file. You have to import into your CRM And it’s a huge pain in the butt to be completely honest. It’s like, and you never know when leads come in. There’s no notifications, There’s nothing. So what we did is simplify that with arson right here. So when you go to create a new landing page, for example right here, You come down and instead of choosing one of the landing pages, come all the way to the bottom.

You see, Facebook page lead, add okay, so now we’re going to Just choose the Facebook page that we created it with. So I believe it was just my page right here, So Jason Ward drop capture leads from the lead ads on page Jason, Wardrop, Yes, And then this is going to pop up right here, like it would, if you were having a landing page right. So this is going to sync with the the leave form that you created inside the ads manager and Then it’s going to any leads that come in they’re going to come in and populate inside of your CRM right here, Then you can click on them see.

What’s you know what the leads all about see all the info see the history see what emails They open. What what links I clicked on! So you can see. You know you come in here, enrollment, a sequence out of tag. You say: okay, deliver an email delivered email, you can add tasks all that stuff, But also another key thing is, you can add automated follow-up, so you go through nabbed. Automated email sent out the automated text message and all that stuff and it’s all synced up and Obviously with Arsenal.

When you get new leads, you get an email and text Notification, letting you know that a new lead came in okay, So this is just like. I’m not trying to like hard sell you obviously on Arsenal, But like this is just a big benefit. If you’re using lead, forms, You’ll be able to go through and have the leads automatically synced to your CRM, automatically get an email automatically get a text follow-up and Automatically notify you of new leads that were generated and also in that email or text.

It’ll have their name phone and email or whatever information you collected, And so then you can go through and get in contact and follow up that person right away. So anyway, guys. Hopefully this was helpful as far as the lead forms. If you guys have questions if you’re, like Jason, I’m not sure on this part, I’m struggling on this part Just go ahead and leave them in the comments down below I’m more than happy to go through and help.

But I think this is probably a good run down of Getting started with Facebook leave forms if you’re brand new to them and you’re. Just like hey, I’m not really sure how this all works. How this all goes, and also, if you guys, enjoyed this article, if you found it helpful, go ahead and hit that like button down below and If you guys want new articles. Just like this, every single day Make sure you subscribe to the blog, because I launched a new article.

I try to read new article every single day and how to generate more, leads, make more money and grow your business alright. So thanks so much for reading today guys – and I hope you all have an amazing day –

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