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Is SMMA Dead in 2020? – Should you start a Social Media Marketing Agency 2020? (the painful truth)

I’ve been getting quite a lot lately from SMA and agency owners, especially over on my tech-talk. By the way, if you guys are not following me, there go ahead and do that and I put out a ton of content there. But that is one question that I’ve been getting consistently and I’ve also been seen, and a lot of people asked that exact same question this article.

What I want to do is hop on my computer and actually go through the data with you and give you my personal opinion on the topic on whether estimate is dead in 2020 little info on me for those of you who are new to this blog, my Name is jaime, and I started my agency journey a year and half ago and managed to score my just the six figures, nine months into their journey. Now, what I’m doing is I’m teaching other agency and SME owners this sales and outreach part of building an agency landing more meetings, sign, more clients and scanning their agency.

So without further ado, let’s hop on my computer and dive into the data and see whether SMA is actually that in 2020, this articles going to be very, very juicy and the answers probably going to surprise you so you’re not going to want to miss it. Let’s get right into it, so here we are inside my computer and let’s get right into it, it’s SMA dead in 2020. I’m really going to be revealing everything inside this sideshow on them.

I’m normally going to be giving you the data, but I’m also going to be giving you complete advice that stems from my personal experience, as well as some examples, as well as some examples of current plan. Communication literally showing you some of the emails that I’ve had with the prospect I just to illustrate a point but yeah it’s going to be real real juicy and let’s get right into it that Sesame that in 2020, okay, so here, is really the common belief that A lot of people share in the space I’ve had a lot of people thinking about getting into us-made.

There are a lot of people thinking about build an agency or currently having and honestly this always happens when in the turn of the year – and this almost happens, what what is with you know, dropship and Shopify affiliate marketing. Your people really start to question whether you know there’s this gold rush, whether it still was black, bull or or as lucrative as it was last year, and so there’s always this this common misconception, this common myth, which is so many people are getting into as may, Is that even possible to get results now? Is it impossible to suck to have success, knowing the the massive saturation that there is in the market, and so let’s actually take a look at the data because you know the thing about me is I’m very analytical guy and I don’t just like to throw away Any sentence or any belief around I actually, you know like to dive right right into data and to really see whether it makes sense and to see whether what a lot of people were saying has good backing and good ground and that actually has grounds to kind Of have that bleep right so yeah I actually took a look at a you know basis, some very, very simple, Google Trends as a fact that a lot a lot more people searching for social media marketing agency – and you know you might think that Google Trends is – Is the very very simple thing, but it it’s actually a very great indication of you know, obviously, trends and and just a search volume on the the interest that there is for specific thing and so here with web searches.

We can see that you know there’s this. A massive, a growing trend when it comes to SME, the the funny thing is and I’ll explain my my prediction or on this, though the funny thing is: if we take a look at a youtube search, it’s actually down quite a bit, as we can see here In comparison to at 2017 2018, which is really one when ty Lopez really started, you know going brain were very very hard on on his social media marketing agency course.

We advertise in that a ton but yeah, as we can see here, with YouTube search, section, dropped off quite a bit, which is which is quite interesting graphs. What I also went ahead and did is that compared it to dropship images, which is my opinion, the closest financial vehicle competitor. If it, if you will and as we can see here, drop shipping, it’s tough to see because in my opinion, has made sort of mod is a much better financial vehicle than than drop shipping.

For a number of reasons which I’ll probably cover in in upcoming articles. But yeah I mean drop shipping, just knocks it out of the park when it comes to to growth in comparison to a sum a which you know there’s a bit of gold right here, but we can see that drop shipping is just massive mass growth over the Past you know four or five years listen. Why was interesting for me to see that YouTube search was a lot lower than web search is because the thing about web search is a it’s morphin.

Indication of what you’re looking for rights also counts for a lot of businesses that are looking for social media marketing agency. That might be searched in that turn, to see what agencies ranked when, when you, google search that, and so it’s not just an indication of the people that are getting into the space, but also it. You know there’s a very high probability that it’s also an indication of the people that are looking for a so from your marketing agency, and so that’s one things that I wanted to keep in mind.

And for me, and the the thing about this is not it’s not back with. You know data, but this just my personal opinion. I let me know what you guys think of this hypothesis, but when it comes to YouTube surgit and when it comes to YouTube, I feel, like a lot of people, go on YouTube to learn about a specific topic right. If you look if you’re looking for social media marketing agency or if you’re, looking for s and may or if you’re looking for a dropship in it’s, not because you’re looking for an agency to come in and run your advertising, it’s more because you you’re looking to Learn about a specific topic: there’s you know tons of tutorials on financial vehicles when it comes to.

You know YouTube right, and so, in my opinion, and at this, my personal hypothesis, when it comes to youtube search this – or these are people that are actually looking to get into it, to learn how to do it, whereas a web search is actually more of an Indication of the people that are looking for agencies on the web to come in and run throughout advertising, so keep that in mind. But what I want to do is you know to play very safe.

We can assume that yes, SMA is growing a lot, and you can see this with also the the number of of gurus that have come up in this space and and just you know doing a very quick, a youtube search. You see that a lot of a lot more people, including myself or putting out articles around the, are on the topic, and that’s that’s also a good indication of that fact. You know if you take a look at it at you know.

If you go four years back and you take a look at the Shopify, add drop swing, content that was on YouTube. It was very limited, whereas you know now, if you go on YouTube, you know everyone and their mother is is doing. You know articles on on drop shipping on Shopify. You know that whole niche right, so that’s also a good indication, but yeah please play save what I’m going to do some consume. That SMA is having an exponential growth like we can see in this graph, but what I want you guys to question is or the people getting into it, even the relevant at the relevant data, and this where I see a lot of people, you know they almost Get blinded by just looking at one side of the equation, which is not even the most relevant side of the equation.

But they just take a look at that that side of the equation. And then they just kind of assume that it’s too saturated right. But nor the only side of the equation: that’s where, when you that’s, when you guys to keep in mind, it’s actually a matter of operand map, and especially this especially true, you know in a b2b service right, there’s always a buyer there’s always a seller and the Other side of the equation, all the businesses that are in need and desperate for social media marketing, because nowadays, even more businesses are aware that digital marketing is the fastest most trackable, most tangible, most profitable way of going visit.

Only or more business aware that these are marketing is the way to go to grow a business. You know fast and profitably, but here’s a little stat on the number of new businesses opening up each year right. So, as we can see here over six hundred and twenty seven thousand new businesses open each year, so that’s that’s what a lot of businesses right! You have to keep in mind that I’m just throw some numbers around is for every twenty thousand people.

You know going into Western me and learning about us with familiar marking that start an agency which, to be honest, is it’s a huge number. The thing you know the reason why you think it’s a lot more people’s because it almost increase the secret chamber, a chamber effect where everything you’re, seeing on a consistent basis, it’s as some a because that’s that’s! We the only continue, consume right so II quiz this.

This chamber effect almost but yeah if, for 20,000, a for every 20,000 people that are getting into SMA each year, six hundred twenty seven thousand new businesses open up. Then you know you can kind of see how how that balance is out right, there’s still massive opportunity right. So that’s what that’s the the the person that we need to keep in mind on the other side of equation. The the client-side – and the second thing that I wanted to keep in mind, is that the growth of shop five – and this you know especially important if you go into the the e-commerce niche which is or which is also my niche.

So I just wan na you know, throw some numbers past you at to illustrate just the the incredible incredible growth of Shopify in in the past few years. So, from 2013 to 2006, 16 revenue from merchant services increased from 20 to 50 percent, which is quite a lot again, but from 2018 to 2019 the number of sulphite paying customers grew 55 percent from the previous year. That is an absolutely absurd.

Number of new businesses join me shortly. Okay, you know, there’s there’s very, very few businesses that are seeing this tremendous tremendous work. This illustrates just the number number of new e-commerce businesses opening up. I store every single year right and it doesn’t seem like that. Growth is slowing down anytime soon. So that’s the second thing this. The third thing is Shopify plus, so that’s kind of the rather higher at your service, 126 percent year-over-year average growth.

That is a huge, huge number yeah. That’s the third thing and the for thang financial report, total revenue and q1 of 2019 was three hundred and twenty point five million dollars. A fifty percent increase from 2018 q1 is a massive increase, there’s very, very few businesses that are seeing this type of growth online. So yeah, that’s the growth of Shopify, just to illustrate the huge growth that ecommerce that the e-commerce landscape, which is really the future, and it’s not even the futures, is already it’s the present it’s it’s over here, but it keeps on growing and there’s no sign of It slowing down data is clear, there’s more than enough to go wrong, but here’s really my opinion on the topic right.

You know, aside from the data without you know, without even looking at the data here. In my opinion, you shouldn’t even look at the data. Instead, focus on this just be better: okay, when the barrier to entry for financial vehicles load and people flock to it, this of gold rush. What this means is that many people think they’re going to hit the jackpot without putting in the work. This happens for every single financial vehicle you squeeze this.

This fight will affect where people start seeing, you know more people getting results, and so they think they can kind of duplicate that and so more people get into it, and so it just creates this viable fact that it gets bigger and bigger and and there’s eventually More and more people creating this gold rush moving right and this gold rush mentality – and you know this has happened with with drop shipping with Shopify and it’s going to happen with SMA, which is just behind drop shipping, but it just started.

I mean it will only get bigger okay, so the gold rush mentality hasn’t really caught into a semi while yet but in 2020. I think it’s going to be massive. There’s going to be a lot of people coming up with clear results. Online and people can see this and they’re going to flock to it like crazy and so that go rushing tide is created, and so all you have to do is outwork them up something better than them.

Even if it’s just a slight edge, I feel good. The numbers don’t matter and you might think well, that’s that’s just way too competitive like I’m not getting into business to you know, compete with with all the people. What you have to realize is you know, you’re going to go up against these people right, I’m consistently going up and I’ll be showing you some examples of this, but I’m going to sit on a daily basis.

I’m consistently going up against other agencies right there’s, especially if you’re going for the bigger clients, like the bigger clients, get approached by so many agencies. Just this week I signed you know I’m about to sign a contract with a client thanking me. I think it’s five months, and you know that it came down to the session between this, this other agency and my agency, and they want with us the screenshot off of this are right here on the screen.

This is not to brag okay. This is me, just you know, illustrating that there is, it is a competitive environment. Business is competitive, you have to you, know, you’re going to be going up against people and just have to be better than you know your your your system to have to be. You know more effective, more efficient, your your processes have to be tighter. Your your team has to be better and you just have to be.

You know the battery to win those big contracts and we have success. Okay, you know here’s the thing you can still have decent success. You can definitely get six figures without you know, being the best and just never one right, but once you know once you wanted to take things to the next level, one once you you’re really wanting to design those big lines, you’re going to have to be better Than probably what I would recommend is have this mentality right from the start, and it’s going to serve you so well, because you don’t have to look at the data you’re not looking sideways.

I have to see what other people are doing. You’re, just focusing on on you know, perfecting your service, perfecting your team perfecting their agency day in and day out, and then you know you’re going to bury the competition so yeah, that’s the first thing and and the second thing is the 80/20 principle. What this means is that most clients in their niche will gravitate towards the same handful of agencies.

This means that when you’re good doable, when you actually focus on the right things, okay being good, it’s not something that, should you know this hardened you or make you think? Well, I’m not! You know I’m not going to have successful as with SMA, when you’re good you’ll reap huge success, and that should really really excite you. If you’re willing to put in the work, if you’re willing to improve daily and get better daily, then you’re really going to reap huge success right because you know word-of-mouth referrals and and, as I said, the the 80/20 principle in place right.

It’s either all or nothing. Now that’s a bit of an extreme, I don’t you know, I don’t exactly mean nothing. I truly believe that, with with SMA, if you just keep working out, don’t necessarily if you just keep working at it, you know within nine months six months you can definitely learn land, one two three clients or four times right. But what I’m talking about is huge, huge success right, we’re talking about.

You know the six figures past past six figures: half a million in a year. You know even even taking the agency 2 million, which I haven’t done. I have known yet, but you can you can see this this, this pattern wicker and its really, because you know word mouth source kicking in referrals, tire store kicking in you get. You know more social proof and secrete. So again, this file fact, which I will recommend you guys read about in good to create, which is which is really a great book by Jim Collins, so yeah.

That is the second thing, and the third thing is many: existing reputable agencies, reputable agencies or very, very poor, okay, so shifting our attention from new businesses, that’s pretty needed social media marketing to businesses with low-performing agency. So, let’s just completely, you know this record and neglect the massive opportunity that there is with the business that are currently joining.

You know there are currently starting up and need social media marketing desperately. Let’s actually shift our attention to D, the business that are already there. Only out there and that may have it and that may even have agencies running their social media marketing. What I’ve come to realize is that many agencies, over the years over the past years have been able to get away with poor performance in the past and whatever my poor performance is just not be focusing on results not be focus on not being focused on on Robots be more focused on on having a swampy office with with a huge team of of people that are that, don’t really know what they’re doing on a consistent basis.

Yeah, that’s really what I mean by poor performance, the new type of performance driven results, oriented lean agencies that don’t need huge offices, then, and that that’s really the way I suggest you know people to run their agency. You know be very, very efficient and just focusing on results. That’s really the best way to run an agency, but I truly that this new tide of agencies would soon take over, and this also huge opportunity.

The Norden of people are talking about just about looking at the new businesses that are coming into the market that need social media marketing desperately. It’s also looking up. It’s also looking at the huge opportunity, other is by providing a better service than what a lot of agencies have been allowed to provide over the pad over the past few years. Okay, and so what I want to do now is. I want to illustrate this with my own experience.

Okay, if actually had the scenario I happen to us twice, and this very very reason I’ll show you in just a second there’s, the fourth of the time I’m recording this article, it’s the 17th of December, so yeah 13 days ago. This happened to me and I’m still in negotiations with this client. It’s it’s looking like it’s going to happen this week, then I’m going to be able to to close those those negotiations and have them come aboard and we keeping you guys updated on that, but very, very confident that that the this will finalize in in the upcoming Days what the head of this remark you didn’t had to say at the first time I contacted them.

This is a big company. It’s it’s a really big company. It’s a new kind of it’s a new sort of, although they they’ve been around for a they’ve been around for a number of years now, and then we have a very incredible product but yeah. This is what he had to say. You know in response to it my first outreach, I’m happy to have a call with you. Please note I actually spoke to Facebook yesterday regarding how to further optimize Facebook campaigns.

We have a dedicated Facebook expert that works without and we already have an agency. We also work with. Nonetheless, I would be stupid to refuse such a nice offer remind my first email was that was pretty banging but yeah thankee. He wanted to ask. Are you free from 4 to 6 p.M. Today or anytime tomorrow regards his name? Is a Oh. So yeah, then the conversation went on. We actually had the call I was a bit hesitant to.

I was a bit hesitant on the call and – and I think so was he and but it really turned out very, very well. I I was able to diagnose the you know the the biggest bottlenecks that they were. Having new, I painted a clearer picture that there were the one week in the don’t really weepin the the huge returns that they should be weeping from other Facebook ads, and you know that they could do much much better.

I painted that very very clear to them, and they did. I got this email. We actually had two calls prior to this and he you know he just emailed me. I just wanted to let you know we’re still on course to go with your plan records a you had a from working for this company. What I you know, the the reason why I’m showing you guys this is to illustrate just the huge potential of there is the huge presumably of there is by being better, but by being better than this other flashy agencies that that you know, have huge offices that Have incredible landing pages and that have an incredible you know quantum marketing team and that we have an incredible kind bases, one social proof.

At the end of day, we swore our King and that’s what the the client cares about the you know what the client cares about. Yes, social proof helps. Yes, you know having a clientele that can refer, you helps, but if you can just show them that you can get better better result on their agency and undo bear in mind. You know to this point at this point. Magnus II has a track record of incredible resources, so I can show them.

You know what we’re doing for for some we’re kinda. It’s it’s a great way to persuade them. You know by just showing them by straight up showing them results, but if you just if you can show them that your result, oriented team and that they that all you care about is results and you can get them with better results. This is a huge opportunity. I’m and what I would say is even better than had you know.

Looking at you know, looking over at the the companies or just sorting out on that, may not be able to pay you, those those huge retainers that you are and that I’m assuming you’re after so focus on being the best, and you won’t have to worry about The competition, but what I would say, if you really do if you we care about the competition, and you really want to you – know, keep in mind that that data that I that I showed you you know early on in this presentation, you can rest assured, there’s Still plenty of opportunity for newcomers, there’s there’s still plenty of opportunity in the SME space and there’s still plenty of opportunity to absolutely kill it with up SMA and really just you know, build the life of your of your design and and Jen.

We have an incredible thriving business, so yeah that is it for this presentation. Hope you guys enjoyed it. If you have any questions and inquiries leave them down below in the in the comment section, and I get them, I also if you enjoyed this article, go ahead and give it a like. It really helps out a ton with the algorithm hopes up push this blog to a lot more people and that get our message out there and also guys, if you have to subscribe to my blog, go ahead and do that now.

Of course, almost content coming out on SME sales outreach also building the team, also getting an amazing resource for clients, also building an incredible ecosystem building incredible systems. They’ll then outstanding posters. I really just a complete 360 approach to SMA, but with the focus on sales and now reduce, I see is the biggest roadblock, I’m the biggest bottleneck for budding agency owners and SMA owner.

So yeah. If you haven’t done so, go ahead and subscribe to my blog and also guys have a little announcement to make I’m going to be open up opening up a Facebook group, I’ve been getting quite a few questions on people. You know asking me how I go about. I will shall go about my sills and also how about your landing landing. Clients are not on a consistent daily basis and so we’re inside through seven decided to open up a Facebook group all about sales.

Outreach messaging cold calls anything that that is, sales and outreach related and also just be. You know, built in your agency and scale in your agency. I’m going to be extremely active on that group that we can have admins it’s going to be a very, very active community, and that’s really what I wanted to be I’ve seen. You know. I’m poor and I’ve seen a ton of other Facebook groups out there and you know they they’re, just you know boring no one actually engages.

I don’t wan na actually post anything. This completely different, there’s going to be consistent, valuable content on a daily basis and you’re not going to want to miss that and so yeah go ahead and join. The Facebook group actually left a link in the description yeah. That is it for today’s article hope. Everything is going well in your journey. I’ll speak to you in the next one: peace

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