So first thing’s! First I’m going to go out on a limb here and guess:…. I know what you’re going to say: get organized Yes, But before we really jump in, I wan na say huge. Congratulations to you at home, you’re wanting to start a business! That’s why you’re reading this article? It’s a scary first step, but we’ve got your back Now with starting that business.
You wan na get organized and first thing’s, first figuring out what your business name is. We have a super cool article. We’ll have the link right up here for ya. You can check it out Where we go into how to figure out what your name should be and some tips on pickin’ the right name. It’s a good one Yeah. So what was your name from that brainstorming session? What’d? You come up with Coffee and Kickflips.
I love it Dig it So now, once you have that name, you really wan na figure out. And create your business plan, This is just a simple document: that’s going to go over! What your business is, what you do, who your market is, who your customers are everything that you need to Potentially show to investors to give you money right, You wan na get that bread Yeah. You got ta have a clear action plan with all the details, Plus it’ll help you to really flush out what you need and the goals You should keep top of mind in order to succeed And commit to those Right, And it keeps you kinda.
Grounded so you’re not going in a million different places as we all do. I know I do it a lot. I do it a lot. If I don’t have that plan written out, I’m everywhere and nowhere Same After you get organized and you’ve committed to what you wan na do with your business. What comes next I’ve seen my entrepreneurial friends and I went through it myself. With Coffee and Kickflips is determining, do I do an LLC? Do I not, Can you elaborate on that Yeah, so you definitely have To register your business in some shape or fashion right, What most people do is the LLC, but there’s also sole proprietorship, there’s partnership, there’s corporation but again the most common one is LLC.
Why is that? Well, it helps you Really protect yourself from your business, So if your business was ever sued, they can’t come after your Personal stash of pizza, It’s going to keep that separated, Hands off Hands off All right and then once you have that you can go ahead and get your federal tax identification number or known as the employee. Identification number EIN: That’s really going to help You, when it comes time to creating a business bank account All right so next up, you need to get your business license, Which you can contact.
Your Secretary of State to get more info about that. But this does vary by state and also depending on what Type of business you have, this will mix it up as well So check out the description. Below to get more info All right So now, the next thing you need to do with starting your business is figuring out where you wan na work. Now with your Coffee and Kickflips, I know that you can’t Really do that at home you have a brick and mortar store, but maybe you can do it at home or you can do a coworking space, which is super popular.
If you don’t know what A coworking space is you essentially rent Out part of a building or you rent out a desk and there’s tons of other Entrepreneurs, just like you doing the same thing, So it’s cool to get that Same little, brain trust and people, just like you, workin’ and you’re out of the house. I know I love workin’ from home, but I need to kinda mix It up every now and then So it’s that or coffee shops Yeah same.
I get it And also it’s cool about The coworking space think about it you’re in such an exciting time, you’re starting a business. You might meet someone that Could help you network or help you with that next step, because there’s a lot of like Nealey, said like-minded people hanging out there doing productive things like you Absolutely, And I have a really good buddy that works at a coworking Space called Galvanized in downtown Phoenix and they have a shared slack blog of all the entrepreneurs.
In that coworking space And there’s nothing Gold mine, but leads all day so he gets most of his work. He doesn’t have to go to The coworking space most of the time, it’s just in that slack blog and he’s getting business All right. So one thing I thought about: With Coffee and Kickflips you mentioned, I have a Brick and mortar location, yes, but I had to think about okay. Well, do I wan na rent a space? Do I wan na buy property? How does that look? I need money, ( laughing ).
So how do you go about that? We got ta talk about the hard stuff. Yeah money is important right, So first thing’s, first get a business bank account, don’t use your personal account, especially when you’re Paying your employees and everything else it’s going to get real, just jumbled up between all your pizza expenses and your business expenses, And then with that open up a line of credit. Just In case something happens, you have those quick funds And then possibly talk to a tax attorney or an accountant to help you Keep everything organized That’s been very helpful for my other local heroes out there.
My friends recommend that All right, another big topic insurance. This was a huge topic of discussion at Coffee and Kickflips because well, there’s ramps in the back, so you’ve got kiddos on their skateboards Little Billy Tryin’ to turn into A Tony Hawk overnight and let me tell ya, you need to cover your Business with insurance And also your employees, a helmet, isn’t just going to keep you safe Right.
Your insurance Shouldn’t just be a helmet Everyone coming into your shop, Here’s a helmet, you’re, good, You’re, good ( whistling ) Good luck on the half pipe Yeah, So yeah check out just Different insurances and do your research to make Sure you’re fully covered,’cause, you never know what might happen. Someone might hurt. Themselves at your location, or just who knows All right Nealey. Now I wan na talk about Branding your business, The fun stuff, It’s a fun stuff.
Your email address your logo. I know we have a article on that There’s also social media, all the marketing. What are you going to do with your website..? Let’s jump in So branding. We were talking about All the not so fun stuff, but those are pretty Important essential things Branding’s also super important and essential. We have a article on the basics of branding, But let’s kinda jump into a couple of the different sections to give you just an overview.
Of what these look like, So, let’s start with a domain. Name and your email address, So your domain name that’s going to get people to your website. You don’t wan na have some random URL. You want it to be your business, So Coffee and Kickflips… [ Emma ], Coffee and Kickflips coffeeandkickflips.Com right! That’s the address! That’s the URL. People are going to Type to get to your website And with that you’ll have that professional email, so you can have Emma @ coffeeandkickflips.
Com versus coffeeandkickflips @ gmail.Com, If you have the ending Not be your domain name, it doesn’t look as professional. I love Gmail, but as a business have it your domain name, You can still do Gmail for business. There’s Office 365. Lots of email providers that you can use to really make your Business look professional and credible And then jumping into your website. That’s the whole point of Having an online presence, It’s something that you control Is have some type of website, even if it’s just basic Information on what you do, or some articles of your kickflips And coffee in the back, Yeah Yeah Put the merch on there Maybe an option for people to Spend money on your website, Yes Get those helmets’cause That’s your insurance right, (, laughing ) And then social media Tell us about social media.
And really the basics of it with branding their business? Yes, that’s where you wan na, go and really take the logo that you have be consistent with it across All of your platforms, so Facebook, Twitter, Instagram and then from there definitely identify the Voice of your brand and be consistent with that As you’re creating content day in and day out, Because you wan na be consistent And make sure those are business pages, not personal pages Very important, Can you elaborate a little bit on what the voice means Totally People throw it around a lot and it’s hard to Understand What does that mean with Having a consistent voice, Okay, Very good topic, One thing that comes to mind right away from being in the coffee: Business for years before I decided hey, I wan na Have Coffee and Kickflips I worked for a variety of coffee business And they did have their own voice Like there was one coffee spot that was just very upscale and very fancy.
I spent a lot of money there as a customer before I worked there, So their voice was a little bit more…. I don’t know just very classy. And true to the art of coffee, Whereas when I worked at a Spot that really inspired me to open my own. It was a little bit more divey. It was in Long Beach, California, we would say things like rad dope, sick. This coffee is awesome, as we were doing captioning and creating our social media content.
It was just a little bit: More loose and chill Different vibe Different voice, So whatever your voice is identify that before Going and creating content across your social media pages And finally policy. What are your policies? I know. I saw this a lot when Speaking to retail businesses, and when I would consult them, it’s like okay. So what are your policies? What are your return policies? I know I personally love when I shop when the return policy Is a little lenient,’cause, I lose receipts all the time, ( laughing ), But the tag’s on it, But the tag — I swear.
Coffee shop is awesome, or whatever that looks like it really helps people identify with you and trust you and a pro tip for you all, do not be just a cave. Dweller go out into the open and be social Talk to people on social media. Talk to people in real life and really put your business And yourself out there.’Cause, you can’t expect them. All just to come to you,’cause. That will not happen. I know that it’s a famous quote “.
If you build it, they will come”, they won’t. You have to go to them and show Them what you’re all about Be proactive And add the human element? To your online presence, All right, That’s a wrap! If you liked this article make sure to give this A like at the bottom and while you’re there leave a comment on what You’ve learned today And be sure to subscribe and ring that bell. So You’re the first to know when we come out with another article.
This is The Journey. We’ll see you next time.
Who is helping with your digital business footprint?