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Online Marketing

How to SELL YOUR SERVICES

So I asked why, wouldn’t he sell his services and earn money to buy a drone, but how can I sell my services? He asked: let’s talk about how to sell your services whatever they are. I was a freelancer for nine years, so I know that struggle is real, especially in the beginning, when you don’t completely know what you want to do, what are your strongest sides? Who is your client and what that client wants a bit of autobiography? I wasn’t always a VFX artist.

In fact, I was really distanced from any kind of tricky stuff. I started my journey in Photoshop. I was doing web designs at first and the first thing I ever sold was a redesign of hip hop or not even on an entire design, but some elements like hero, image, icons, buttons and stuff, like that earned my first $ 50. It wasn’t even an online day the guy who ordered that was someone I knew, and he knew I was doing some stuff in Photoshop.

So what is it all about? Pointers start small. If you know anyone who needs design of any kind talk to them, offer your services for cheap. These happy clients will spread the word and you will start getting more and more projects. On my own example, the guy I just mentioned was happy was with what I did for them and they started to order posters for every event. They have for $ 50 each and it was super awesome for a school boy over time.

Other people started to ask me to do stuff for them all sort of things. Business cards logos, web designs, posters: this is how word-of-mouth works, and this is how you build your real reputation. Word-Of-Mouth is great, but in order to get more and bigger clients, you need a portfolio to showcase your current level. It isn’t the challenging in the very beginning when you don’t have any clients. Yet my solution was simple and I’m pretty sure that’s what a lot of you are doing.

Anyway, I was making logos, websites and all that stuff that I already mentioned for fictional clients, and that way it was a good practice for me as well as I was able to build my portfolio, it’s a perfect way of doing it, because you don’t have any Limits or guidelines to follow you can showcase all you got at its best, so do it as much as you can, because clients work is rarely something you would want to put in your showroom or portfolio clients.

Work is a strong mix of their desires. Your resistance, shitty compromises, because, in the end of day, client has to be happy, and this is a rule. Clients happiness in your reputation are too closely connected. Things always always always finish your job as good as you can, while good feedbacks will slowly pull you forward. One bad feedback will throw you back really painfully where to showcase your portfolio.

A while ago, I had a really good custom-made website. It was my design executed by a really talented front-end developer. But when I was changing my brand, I got rid of website and lost that source fast. I don’t know what I was thinking about, but I remember I wanted more flexibility across multiple platforms, so I used Behance portfolio service for a while. Nowadays, I believe it’s free for anyone.

Who’s subscribed to Adobe software. Great thing about this service is that it’s linked to your Behance page. So whatever you upload to be hands automatically appears on your website. It’s actually really convenient, so much convenient that I already said. I got rid of my unique website, which still was a dumb thing to do. Speaking of Behance its portfolio showcasing platform more than it’s a platform to find a freelancer or jobs.

However, I had several projects from it, so, even if you don’t want to use their website service make sure to have a profile there, cuz it’s it’s anyway, beneficial to you. Behance is number one platform: employers surfing when they’re looking for creative solutions, inspiration or people. Behance is a good base, apart from it try to maintain a strong presence in social networks, Facebook Instagram Pinterest, whatever platforms there are nowadays, your ultimate goal is to showcase what you got to as many people as possible on faith on Facebook in particular.

Find groups that are relevant to what you’re doing share your work. There comment on other artists works, be active, employers are sometimes checking those groups out and in some of them I’ve seen they’re proposing projects looking for people. So, for instance, I’m a member of octane render group in facebook. Apart from brilliant artworks, people are posting their iíve. Seen couple of job offers project offers posted.

There are two, so whatever you’re doing logos, Web Design, CG and VFX paper origami find relevant group and be active in it. Finally, one of the most effective ways of selling professional services, for me personally was dedicated freelance website. There are free ones and paid ones for both freelancers and employers. I haven’t used any of these websites for years now, but I suspect not a lot of things changed.

Last year we used freelance com to find a guy who would be able to model some stuff for us, and I was impressed by service on this particular freelance that come both employer and freelancer are safe. So it’s flawless safe and straightforward. The freelancer we were working with wasn’t allowed to do any other project while he was working on our stuff and he was paid only when the project was approved.

As an employer. We had to fully pay everything to freelance calm, but the money got released only upon projects, a pro approval and it’s super awesome. Cuz. Both sides know that they are serious about the work. Freelancer knows that money are there and they’re waiting for him to finish the work. Employer knows that freelancer won’t steal the money and disappear. This service really makes communication between freelancers and employers really simple.

Ten years ago, when I was freelancing, workflows were not developed on that level I personally experienced when employer disappears and not paying you, I’ve seen other freelancers disappears and not delivering works, and things like that with freelance comm, it’s just not possible it’s eliminated, so both sides Are honest, awesomeness just check it out? What about the price price is very important start small, remember $ 50.

The trick here is, as the demand to your work grows. Price can grow too. Remember demand price, not vice-versa. If you over value your work, you’ll, probably find yourself without any clients at all to estimate the cost of your work. Use freelance websites as well go to projects find a project. You would like to work on and usually under description. Other freelancers are able to propose to the client check out their work check out how much they want for day work and compare your level to their level and that way you’ll be able to find out what what’s the price be competitive.

Do better job slightly cheaper than others, but don’t drop your prices crazy low, be adequate? Last thing I was doing was least effective and least appealing to do. I was doing cold calling sort of. I was sending emails to every studio alight, offering my services I’ve, sent hundreds of emails and felt myself like hardcore spammer, but from those hundred couple of them replied and the collaboration was great.

We worked on numerous projects over years. Any possible way of reaching out to client is a good way. I’ve been there. I’ve done it, you can too. To summarize, if you want to freelance and effectively sell your professional services, you should concentrate on building a strong presence on both social media and freelance websites. I’ve listed a couple of freelance websites in article description for you.

There are paid services, some freelance websites for freelancers things like boost your rating or somehow decorate your portfolio. I don’t know how it works not now, but so, if you can use this services cuz, it’s really beneficial to you like in games, same principles. You pay you benefit and what’s more important and shows the employer that you’re serious about your work, be active and just grow your network.

Apart from that, don’t forget about your personal projects, creative stuff and stuff, your most passionate about! Do it upload it to your portfolio and push yourself to grow? Your level comes up if I was helpful in this topic thumbs down if you’re one of those guys thank you for reading guys, see you in the next one peace.


 

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Online Marketing

The MENTAL GAME of BUSINESS DEVELOPMENT (aka) How to SELL your LIFE DEPENDS on it! ACTION over WORDS

I ran out of room, so that’s why it looks a little funny I’ll correct it later. After I see how this article tracks, but once again this is a community supported endeavor, make sure that’s all up in there all up in your grill today we’re going to talk about mental toughness and selling one of the biggest problems that people have with selling.

Is they don’t want to do it? You don’t want to do it because it’s hard, they feel that they can’t do it, but we each everyday are selling we’re selling that ideal. We’re selling the concept we’re selling the proposal, we’re selling ourselves to the opposite. Sex. Hey! Do you want to be my girlfriend hey, do you want to be my boyfriend so every day, we’re selling? So that’s not the problem. I believe that people have become extraordinarily lazy.

I believe that people have become so used to this microwave society that we’ve lost a sense of ourselves. We’ve lost the ability to think to recognize to ponder to create so many things are being just thrown away. Do the automation, I love automation. I got three phones, I’m a techie, but I also appreciate many of the good things that we used to have such as time such as exploring things such as it’s being insatiably curious.

But many people don’t appreciate that, because we’re in a hurry to do the next thing, we’re in a hurry to make all of this money to go off and do the neck thing without really living it takes courage to live. It takes courage to have the ability to say I’m going to do what’s in my best interest versus what looks good, what looks pedestrian, what looks normal alright, this is a Community Supported, show you can hit that super chat button anytime during the live stream.

After the show, you can go below the article and go to the bottom of the links and hit that super chat button. All right, let’s get into the warrior mindset. There are a lot of people out here who think they’re warriors who think that there are soldiers who think that they have this killer warrior mindset right, but if they had to be part of an conflict they would run if they had to defend themselves.

They would run if they had to defend a loved one. They would run so they’re not warriors now. What is the strongest aspect of a warrior? It’s his mind, it’s his mental strength. How many of you have been in the military? How many of you have been around Navy SEALs, because whenever you hear the drama or the narrative of the Navy SEAL, there’s this big guy strong guy can kick ask and do all this stuff right? You know the average Navy SEALs about five, eight, five, nine and 170 180 pounds most Navy SEALs are kind of light.

They have to be there they’re, smaller guys, they’re nimble but they’re tremendously, mentally strong. You know they’re they’re physically strong for what they have to do, but they’re not that big. That would get in the way of their mission. It’s you know. Hollywood creates this drama of what a Navy SEAL should be in our imaginations, but the reality of what a Navy SEAL is is very, very different than what’s in our imagination.

This creates this conflict of reality and imagination and because the image in the imagination is so big and it’s so wide – and it’s so nice and it’s so strong and sexy – that we often choose the imaginative character, the imagination, the imaginary character over real life. Let’s take women one of the things, and I have spent a few hours today reading this, because tomorrow’s disruptive mail is going to be hot, hot hot.

It’s going to be like, if you want to experience true female nature, be the other man it’s going to be hot, and I was listening and listening to these women with these outrageous standards. These outrageous wish lists of a man. He needs to be six feet tall, not fat, an investment banker or something like that or you know something that makes at least six figures and he needs to be able to the vote.

I was just listening to this list that this chick was rattling off. I was like wow, you are our narcissus beyond narcissist, you want the best of the best of the best of the best of the best when you’re, just an average person and I’ll listen to this. Now it’s like man, these, these chicks, are out of touch with reality and that’s because they live in this social narrative. One of the first things that you’re going to have to do to become mentally strong is be online.

You know: do your Facebook, do you YouTube, be online, but also talk to people in the real world to keep your your foot grounded in reality, because a lot of these girls they’re they’re, getting all this stuff from just an online narrative with little regard to reality. Most people are poor, 75 % of the people in this country make less than $ 80,000 and that’s men and women and the combined households.

You got a few people both make 50, they push them to six figures, but if they live somewhere like New York Chicago Miami, they ain’t really ain’t really living well, but this fantasy life that many people choose instead of real life, because this is where the economy Comes from me, because I’ll tell you these things, because I’ve lived them, I’ve experienced them in real life, and many people have fashioned the world online.

They fashioned an avatar, a projection of who they are. How many of you have been out on the bar? Something? And you see girls posing for pictures and you know they’re going on Instagram because they will pose just a certain way and they’ll take that picture two or three or four times to get it just right. But when you see that chick outside of the club outside an Instagram, she don’t even look the same yeah I’ll.

Tell you a quick little story. It’s a bumble thing. There was this girl. She look really really good on bumble. Then she doesn’t like bumble. So she has Instagram, so I hit her up on Instagram and I found their Facebook page and I was like is that you and I had to look – and I was just like she did such a wonderful job of transformation, pictorial transformation, as I call it. Well, you can get that look you can get that face.

You can get that right, cropping! You look amazing, but in real life you ain’t that hot matter of fact you you’re actually funny done. You know, what’s just sitting there like. Oh, my god. This is what people are doing, so this is why I tell you this is to let you know how much people are living online and they’re not living in reality. It takes courage in mental strength to live in reality, because you’re bombarded with all of these messages, you should do this.

You should be this way. Well, look. Here’s Bob Bob took my course and now, six months later, Bob is a porn star with a two-foot long. Dick and he’s all of these honeys, because he took my course how to get a big dick in a six pack in six months and you’re, seeing this and you’re seeing it over and over and over again it’s mind-blowing, but people are running from the truth. You must be mentally strong to deal with the truth.

I’ve said this before I’ll say it again. I’ve said it in several articles. I consider myself facially a four, maybe a five on a good day. I know this so me going into the dating game knows like. Okay, well, I’m not going to give them with the first oppression or the face your oppression, I’m going to get them on the second level attraction, because I deal with the truth. I’m able to create a system where I win most of the time and I bang and have sex with more women than most dudes who are better-looking, who are better-looking, who have a six-pack who were were nice clothes, but they don’t have my game.

But this is what happens when you live in truth, this is what happens when you become mentally strong and you can deal with it. Perfect example, my first book my first negative review, it wounded me then I got over it. Then I got another negative review. It didn’t hurt so much, then I got over it and I got another negative review and that’s like I whatever, but because people are not putting themselves due to the lack of courage, mental toughness in the lane of real life they’re, not giving these lessons nor feedback.

They’re just not and they’re living these fantasy, because this is something else too and now I’ll show this behind the paywall. Well, I deleted most of them, so maybe I won’t but man I got one profile: it’s booger, wolf central! It’s like all the booger will Serkan congregating on that profile. I mean there is no way in the world that this woman would think she has a shot with me in real life, but I know a lot of them are just swiping because it’s easy.

The swipe is easy to swipe right because there’s no consequence for swiping right of the left. None and I know what they doing – I’m just sitting there like wow. Then I have another profile. I don’t get any Burger Wolf’s and it was just sitting there like. Ah ha that’s very interesting, but these these women are not living in real life because they would never approach me in real life. They wouldn’t even smile.

They knew when that would chance. But once again it’s a weird message that I’m giving y’all you got to make you got to go online to make money. Let’s just be real. Everything is moving online and I think it’s going to be a a massive stampede in the next 10 years. What’s not online will be online in some fashion or form, and it’s just going to be hi this and if you’re, not positioning yourself to go online you’re going to lose.

So I can’t tell you to stay off line, but I can’t tell you to also keep a foot in Creole life actually go out and hang out with your friends and go to someone’s house for dinner and stay for a while and talk for two hours. Because people are becoming sopped there because they live in a silo chambers, which is something that I used to do and I got myself out of it. Essentially, you live in your own little world and you just have your bubble and you don’t really socialize with many people because up for the first four years on YouTube.

Well, no, because my partner, I saw her but other than YouTube, and a few of my friends I was just in the silo. I didn’t know what was going on. I didn’t really get out and, and one of the dangerous things is that you can hear something on they can literally rock your world, make your blood pressure go up. That’s really not that big of a deal in the real world online. This everything, oh my god, you know we need to batten down the hatches.

We need to make sure that nothing goes on with the kids. I remember when Trump won – and I was just like this – is some right and I went out into the real world and this Jewish girl opened up the door for me and I was just like we’ll be just fine, but if you live online you don’t have A lot of friends, you don’t have a lot of social interactions. It makes you very mentally weak because your frame of reference in your perspective is being shaped by a narrative that is designed to make you addicted to the Internet, designed to make you buy stuff from the internet designed to encapture you in the Internet.

And this make you spend as much time as possible on a certain platform, and this is where you’re getting everything you’re getting yourself esteem you’re, getting all of this stuff, so just think about this. Now, how do you become mentally strong? I’m going to give you a few tools here. I believe everyone needs some type of meditative practice. You can write that could be a meditative practice. You can actually meditate that can be a meditative practice.

You can sit in a room for 10 minutes a day and decompress that can be a meditative practice. You need some way to download the stress out of your brain and relax, because one of the thing is and understand that a lot of people never get a chance to relax. They never get a chance to chill. They never get a chance to refresh themselves and I’m not talking about taking a vacation where you can take wonderful Instagram photo.

I’m not talking about that. I’m talking about having a situation where, every day you have a practice that reduces your stress and enables you to use your mind more fully. I recommend meditation. If that’s your thing, if not, I recommend journaling every night. Five ten minutes talking about your day, who you are something pick one just pick one, because if you do not do this for yourself, you will be depleted by this society.

That has not your best interest at heart, not none! What not not at all, doesn’t have your best interest at heart. Doesn’t have your building now, one of the things that’s going to make you mentally strong, and I know many people don’t want believe this is people the more that you understand yourself. The more that you understand, other people, the more accepting you’ll, be other people, everything that we do everything that we are somewhere along, the line a person is involved, or it’s going to help us so the better that your communication skills become the better that you’re able To utilize the social narrative in your favor like take Trump people, I got a few Trump articles up and they’re losing their minds and they’re going like you know.

Trump. Eight years, yeah yeah yeah make America great 2020 buh buh buh, buh, buh, buh right and I’m sitting there like you’re, not informed at all, but you, like the narrative, there’s really no point in discussing anything with someone who doesn’t even accept the truth. That’s a lesson. I learned so I just delete their comments and move on, because it’s just pointless too. You can’t have a conversation with someone who doesn’t want to have a conversation if you don’t agree with them, you’re wrong in the story and thats a weakness.

That is a weakness that is going to creep up and capture even Trump himself, because I forget which law it’s one of the 48 laws of power go out amongst the people, do not imprison or wall yourself off from people, and this is what this trumpism silo. Echo chamber has done they’ve walled himself off from other people, another few points, and that is always dangerous always, but one of the things that you also can do to make yourself mentally strong is to engage in five conversations a day with five strangers.

It will feel awkward, it will feel weird. It will feel strange, especially if you’re not used to chatting to people, but what’s going to happen, is you’re going to learn how to open up you’re going to learn how to start conversations and sometimes the path to becoming a billionaire. It’s just about starting a conversation with the right person that opens up so many doors. So that’s one of the things you can do, let’s see what’s going on here.

I don’t really know if I like this setup, because the computer is so far away all right. Thank You, Josh bar Johnny, well charlatan, this dude bakes agent, Jay, pull Stefan for being moderators. Are Richard Branson, the neighbor vent told me this years ago, Navy SEALs were small, they have to be for their mission extremely mentally tough, because what they put those guys true, is ridiculous. Ganja blending.

What you described was my aunt, but she heavy on the 300 point. Good lord 300 pounds good evening Douglas just like when Obama became president all they said was they wanted their own just like when the bum became president and they all they said they wanted their own Obama, and I said what you got on my shelf. I got you, I got you, I got you, she looked good and I got bumble, but she looks like a bubble in real life.

Ganja, the mall, a restaurant, an event there’s so many places, Janet Jackson, we’re like Freddy Jackson, have y’all seen Freddy Jackson lately he is very, very skinny, like crackhead skinny sales, all day long. Many of my college, my colleagues subconsciously, looked down on sales and business people because they did not go through the correct rigors to attain their benefits. That’s funny, Josh barro law, 18 did not build fortresses to protect yourself.

Isolation is dangerous. Thank you. That’s that’s the truth and that’s what a lot of people are doing with these echo chambers Stephan, there’s a New York Times article about how the Supreme Court took away everyone’s right to unionize. Oh, I put that on my page yesterday I put, I mean it was funny because someone’s like well, this was before the Supreme Court before Trump was elected. I said well and then someone else chimed in you know to chump dummy chump.

That’s funny. Trump picked a justice and it’s like yeah you’re right, so you guess in there Brian Lopez I agree with when I was selling insurance. I would have goals of talking with complete strangers and cross it off. My list to do on the bus will challenge myself to go talk to a beautiful girl. I mean one of the things is to make yourself mentally tough to do little things every day, if you’re not used to doing a certain thing.

It’s just not going to happen overnight and if you try to like power up because this is the big thing like this weekend, you know I’m going to work out for six hours, Saturday and Sunday, but I’m going to eat bad Monday through Friday. You cannot outwork a bad diet. I don’t care what you do unless you you’re burning, like 6,000 calories a day and then you’re burning 6,000 calories a day, you’re an amazing shape, because that takes a certain level of mental toughness and dedication to even get to that point.

But little things. If you can meet five people a day which could be challenging depending on where you are, that is 25 people Monday through Friday, that’s 35 people in a week. This 100 is 60 people. In a month you roll you get that nail down. You will always have dates: you’ll always have people to talk to you’ll always have connections. This is one of the the craziest things about this, because you don’t have to approach it from this scorched earth.

I got to get it done this weekend. I got to get it done today. I mean it’s just a little bit each day like up I’m going to talk about this a little bit more, but I’m riding again, which is a struggle, because it’s been so long since I’ve consistently rode every day. I am at the day is Thursday thinking about like six or seven thousand words. I used to be able to do that in a day now. One of the reasons that this is a slow process is, I am the country turn putting my foot in it going to make it really good, and then I’ve got someone editing and stuff there’s actually an assignment in zero to a million and there’s going to be Some more stuff in there and that probably take until tomorrow or this weekend to get that much well done and then we’ll get into the other modules.

But I’m following my own advice. Instead of rushing to get this course done, I’m enjoying the journey I’m having fun with it. There’s a figure they’ll take me about a month to get it done, but it’s going to be extremely helpful to anyone that takes it because it’s not going to be any dis, namby-pamby stuff. No, no! No! No! No! No! No! No! There’s one thing that I upload it, but I forgot to save it, so I got to go home my mother, computer and save it so you can have access to it, but that assignment once the streams over give me about 20 minutes 25 minutes to get home And they’ll be ready.

Let’s see, how do I get my foot in the door with a sales company? Don’t you have courses for that once again, I’ll tell you – and this is a mental challenge. First of all, before you take this challenge, you got to have a very good hustle, eBay, Craigslist, something make you to three grand them off. Then you go out and find a company that you want to work for finally, profit, a product that you want to represent and go find the owner of that company or someone help us say.

Look, I bought your product, I really like it and then actually sell them on you like. I know it does this at this this this. I did this research and hit them over the head I’ll work for three months for free, but I want a commission. That’s how you get into the finer sales organizations today, if you don’t have experience, because if you and you got ta, wear a suit or you gather, wear a suit shirt and tie even if the country, even if the companies cope, even if the company’s culture is Casual you got a dress for the next level, so that’s how you can get one of those sales jobs, because essentially you need to know how to sell some stuff.

You need to go in there and prove yourself Brian. I got a cookie waiting on my desk for my cheat day tomorrow. You know what’s funny when you, when you deprive yourself of these things and when you get those cookies those cookies. The taste of those cookies is like times 100 that the chocolate chips are like. More chewy, they’re they’re, more delectable, it’s something to be said for about holding yourself back from certain things, all right.

So what’s up Carly Contego Lane, I mean I’ve said this several times. This is what you’re going to have to do. If you want to get into one of the finer sales organizations all right, oh did, I think I did it here, cool all right, so this is what’s going on tonight. There will be the first assignment. It’s already done it’s already written and this first assignment is going to take you some time to do.

This is not going to be something that you can do in a few minutes. It’s going to take you a few hours, so that’s going to be there tonight below zero to a million early bird special 150 go ahead and grab that and yeah. That’s that’s the only thing I have for sale right now and, let’s see where are we with this excellent, excellent, excellent? So some reason I despise fried foods lately you never know man, you could be gross growing up.

Okay! Well, that’s all! I have for you now. Let’s talk about tomorrow, tomorrow’s going to be an experiment: it’s going to be a grand experiment, I’m going to have what’s called customer service Friday, there’s a lot of people who have issues who kind of pop in in the chats. So what I’m going to do is, I don’t know if I’m going to do with here, but I’m going to be online for a few hours and it’s going to be a live stream and I’ll just have like something like this up.

Maybe a commercial or something running and then, if you got a problem and it’s just going to be real simple customer service Friday and we’ll work out issues, I may do some special promos. Who knows so that’s what’s going on tomorrow and there will be a disruptive male in the a.M. It’s going to be a burner it’s going to because there’s I’m going to do the other man tomorrow and then I’m going to do most married men are broke.

That’s going to be deep, the one for Saturday is going to be deep. I don’t know if I’m going to do that one serious Sunday, because I may do that one Sunday we’ll see cuz. I got a lot of them queued up, but tomorrow you will get your first customer service Friday, so I’m going to test it out, I’m going to do a lot of wild stuff, so we will see all right. Gentlemen, you have your marching orders go below you! Zero to a million course early, very special 150 first assignment will be there tonight and I will catch you good dudes in the a.

M. Because it’s going to be live, it’s going to be very, very live. So with that subscribe, leave your comments below the article and share this article with someone you feel that needs it.

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!

 

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Online Marketing

BOOST YOUR SALES WITH AMAZON ADVERTISING DESPITE THE CRISIS

It will be quite a ride, prepared hundred slides in three main topics, so I will switch now to shared screen. So so we kick it off and the latest numbers came out and in Europe, Amazon announced a gross margin of 32 billion euros in Europe alone, and this is kind of I just would blow my mind, because this is kind of the scale will work talking now About – and this is not like because Corona they have an uplift – no it’s because they’re really focusing on digitally are really focusing on marketing they’re, really focusing on the client, and so I thought it’s kind of the good opener.

Yet you can realize and kind of what scare they’re thinking and what we have to think that as well, it’s kind of they’re making 10,000 bucks per second a second. I wish I would earn that money, but this is kind of the competitive landscape. You are working on, and this means they’re growing 200 million per day and that’s just the growth so they’re making nearly a billion per day, and for me it’s important to mention that, because, with that with this growth, a lot of change comes to everybody, who’s listening And reading now, every day, and so it’s not only kind of what we’re facing now in the corona environment, but also everyday, Oh everybody’s, working with Amazon knows that everything is changing, sometimes annoying, but we have to be open for that.

And so what we see with our clients, but also in the market, is that we see like two kind of steps which we need to avoid and the first one is you’re paralyzed, so nothing happens, Media blocked, don’t know what to do. Stores are closing now we’re getting in the next stage, where they opening up in some countries and others not nobody knows, and then we see a lot of people trying to really force it.

So yeah pushing media in it or trying to jump on the track and not really thinking through it with you in this webinar today, I think you’re, none of both, so we today going to discuss how we can analyze the situation and how you can then profit From that, but not only from the situation we arrive in now, because everything we’re doing and did in the past is now just going faster and quicker. So everything I would talk about today – it’s not only important for today, but also for everything you do end it in the past.

This is really about how you define your strategy on Amazon, how you get the most of the KPIs. What is really important right now in the times we have and what you have to check on regular base and maybe automate and then how we can scale that and measure it. So for me important as a start and how we kind of how Amazon works and what is important for us as a marketer. So really that Amazon is not only a ecommerce platform and we just talked about the scales.

32 billion in Europe did going into other services as well, and I like to highlight that, because we as a marketer can use the data, but also in areas where you think you’re safe, there’s a lot of change. So, for instance, the one which right now gets a boost and really kickstart is food online, so groceries online and it’s not only Amazon but all the other ones outside there as well getting a boost.

But it’s not amazon’s here going faster than others again. So when you look at array vivek in order or like some online they’re reinventing it and integrating their offline supermarkets, for instance in the u.S, integrate that together again in the seamless way so that you can do the pick up you can go in, you can even Go in and don’t pay for it with no cashews so pay for it. But do it online over your Amazon account and when you have the chance and go to New York or the yes, and you will see that everything is linked to your account.

And you have a lot of crime discounts here as well. So an integrated program, another example which right now gets boost is pharmacy. Where a lot of brand started one year ago would say they going on Amazon doing a little bit, but here again Amazon bored little startup called pill pack, which is now really big, which organized all the 50 pills you have to take when you’re over the age Of 60 and says, with you kind of one, you have to take what and link that to your Alexa, who reminds you, so this is kind of again where they not only think I’m in kind of how we have to ship this online now or we have A repertory city, but they rethinking how this whole structure works and to link this all together, and this is where it gets really creepy is their own insurance company, so they started their own health care insurance, which I think we’re now really pick up, especially in the Us and linked the distribution, the service and, in the end, the insurance behind it together, and this is important for me for the thinking of what we face as a marketer and how we have to think as well.

It’S not only ads on Amazon. It’S really. What can we do with his experience, and how can we use that? How can we use a twitch one of the biggest streaming platforms in the world, or how can we leverage the possibility that we can now run ads in Emma’s in music or in their in their streams? So it’s going beyond and not only the standard basic. What we do, maybe in the sales department, and then you go the next step, and this is definitely where we’re talking about marketing and not only we have an Amazon and we drive sales on Amazon.

It’S thinking. How do we reinvent that going into skill sets and combine that with the TV screens where Amazon integrate the Alexa thinking further about it? It’S where Amazon gets all the data round and they go and really in the IOT field. So Amazon owns the media blogs. I mean everybody’s – probably right now, looking Amazon, Prime, the the stats going like crazy on Prime Netflix, everything streaming this data again, we can use.

We have IOT with voice where they’re kind of at the forefront peddling against Google, who is the best set up in the end, because this is the look in effect again for the client. And with this we have a lot of data data data data, and this is where it’s getting really cool and we can use that data and today we’re going to talk about how we can use the data in a small package. So how can actually drive sales because, most of us, this is kind of our odds, responsibility newcomers drive sales, but also how we can scale that and Amazon is scaling it like crazy, so they’re now the 3rd biggest advertiser in the world and they just started a Few years back, and so it’s impressive scale, and to underline the importance here, the latest numbers – this is from a report from tribes – is 45 % of the market share in second half of 2019.

So last was in Germany on Amazon. That’S nearly half of the e-commerce! In Germany, in other markets is kind of the same. If you’re, looking at US or UK in more lower in Europe, it’s a little bit different and, what’s most importantly again, is the growth, so the e-commerce overall growth by 10 percent roughly depends on which study you trust, but M of them grow by 35 %. So they outgrew everything and they basically were responsible for the growth in e-commerce.

We have a few other players which are there and they are all marketplaces which drive the rows talking about Zalando going marketplaces or now an auto go into marketplaces so that we see this whole shift. Everything goes in the in the growth goes on the market prices and not the small stores. So this is even without a corona effect, and this is where we have to face and to think about how we work and with our strategies.

And it doesn’t mean that we don’t only have to work the marketplaces. But it has to work long and has to work together so for Amazon, it’s still day, one I’d like to say it: it’s not only shop. Amazon is really an infrastructure of retail, and it’s even more. It’S not only logistics, its its media, its servers, its kind of a part of the the distribution internet. I would say so it’s an interest in interest and what we saw in all over Europe.

It’S a critical infrastructure in times like these, if you think about, if you wouldn’t have had or still don’t have the working ecommerce, we would have had some really big problem or the course of the last two years at two weeks for three weeks. So it’s right now really easy to get on Amazon, but – and this is the part of the hard part – this chef space unlimited. So it’s not! I go in the supermarket and I talk to the cue card manager and show to the supermarket.

I hey. I won’t have to search you get five thousand bucks for me. If I can put my my parts here, it’s the end more complicated on Amazon. They give the opportunity to do that, but you have to do it on your own and it’s not because I like you that you get the stretch. No, it’s all based on numbers, and this is where we dive in because they’re not focusing on b2b they’re, not focusing on you as a brand or manufacturer or seller or reseller they’re, really focusing on the customer.

And this is often annoying for us because they didn’t really care about us, because if they both won’t buy my vacuum cleaner, they will buy vacuum cleaner of another brand, which has the best rating the best stars and the best price. So this is kind of the. Why it’s so tough right now and Amazon just can say: hey we have enough stock right now we won’t take any more stock of of your products. So this is the hard part.

Amazon doesn’t really care. What your part is also really good chance, because, if you’re an underdog or you’re, not the number one brand, who normally I wouldn’t have a chance, you can now dive into it with the right set up to really drive that. I would tap today into a few challenges of yours and focusing really on the advertising parts, and this is if you’re, in the operations of advertising. You know it’s often like most of the times.

You don’t have enough time. You have to take care of everything that Amazon or you have like five other clients which you have to serve, and you have a portfolio which is maybe over a hundred products, and why? How should I manage this? How do I set up campaigns every week? Something is different, and now years is talking about DS P. What is that, and so this whole struggle around it if you feel kind of the same year, if you kind of how should I handle it or how can I get on the next level because the CPC is rising or my a costs? Advertising cost of sale is yeah, it’s rising.

What should I do, and I want to give you a few steps here. Of course, we can’t handle everything in this few minutes, but I want to dive into three challenges. The first challenge is, you have to get rid of all the building and pacing stuff so that you can really focus on strategy and tactics. So I will focus on this part. Pictures is really important for you and to define the right check, ticks and strategies, but also know how to get rid of the basic work here.

The second challenge: how to scale that and make it performance oriented so that you drive incremental sales and not only you have a nice-looking return, elaborate izing spent, but in the end you’re targeting clients who would already have bought the product. And then the third challenge is the advertising and retail cam. Ok, guys to combine that, because it’s nice that you’re the return, elaborate iseman, looks good.

But in the end, if you yeah, you sell under your margin or you have the problem that your campaigns advertise for another seller, because you have a lost by box issue or you’re out of stock or you will run out of stock. So the combination is really important and I cluster that in three different sections and for each section I want to dive into it. But first maybe step back, because I want to stress that I can understand the feeling that there’s too much work right now.

In kind of – and you have to less time so when I started with fact I four years ago, I we were kind of five people and I had to manage really fast 15 accounts and with that over 5,000 days, and I was like what the how should I do that, so I really focused on a few things, which I think it’s are crucial if you grow and how you can get more efficient, which I want to share them with you in the next ya minutes.

It’S really kind of what a painful way for me, and I want to save you, maybe one or two years of these, so how to get to the step to grow you and scale your business and you account, and I think the tricky the most important part Is automation so don’t do any everything twice or three times try to automate it? Second, one is really focus in terms of growth in certain attachment and use these P when it’s make sense and look at the account holistically, and this is kind of how we could grow.

Then, after two years, 250 people and grow the business with that, and I’m quite sure – and this is kind of what we did like. The other way – is kind of refocusing on again automation, automation, but also thinking around the corner. And what really were to really push the buttons? And what not? It’S that? Where we are really where we are right now and we’re really proud of we’re over hundred thirty specialists in eleven age nationalities, because we serve all countries around the globe.

So in native speakers, important notice here, please use native speakers. If you go to Japan for instance, and don’t try to use Google Translate yeah. I can give you some insights because we are managing over eight digits of media budget and have over billion in sellout on the management. So we can see quite some trends. I would say, and this all over works for 250 brands and yeah, even though I’m now managing director it’s for me, it’s still really love working in on account, and I really love to dive into to think kind of.

Where does it go um? So, for me, the core values go ahead and discover and learn a teacher of the most important ones here so be on the cutting edge. And then it’s important also that you’re quickly enough to cope. So we can do five thousand set up all over Europe, but also its small enough to care so that we work with smaller brands and smaller manufacturers as well, who have maybe only three products and just to turn around or 50,000.

So this kind of short, why? I do this and why I do this, maybe now, because I think it’s for everybody important to know that it’s not like this, it’s crazy and let’s pick what you have to only know, but there’s a way to get there, and so I will start with the Kind of basic in two minutes: this is kind of what you see that Verizon Amazon, so you have like spun up brand on top of years from the products.

Those are the few parts, that’s when a basic, so everybody’s aligned. Here then we have. This was on the search page. We have on the normal product detail page. We have advertising as well, which is under the pie box, which is the box here. We have an advertisement for Emma’s and basics so for Amazon’s own products, and we have underneath all the products as well. So basically Amazon’s stuff with advertisement works on the one side.

Annoying because you have to pay a lot of traffic on the other side, really cool, because you can really navigate where you want to go. It may be here. The first Corona related part. Amazon kicked all bought together, free creeks and DVDs to reduce the traffic and the weight on the business. So what they’re doing right now is all over Amazon. You see little different changes so, for instance, in this one is gone or the deal pages are gone and we have less of these twisters here, like all these bars, where we have the advertisement so a lot of changes behind the scenes.

I will dive into that later, if you from the s who maybe have seen something like this, so your article ads so us often had like, has like one year advance, maybe half a year advance different spawn of possibilities. So it’s always interesting to read. What’S happening? Yes, because if it works, it will come over to Europe, but and then we dive into the first challenge here is really: how can I get really focus on and it doesn’t matter if it’s a banner on top or the below or somewhere there? First of all, we have to set up the right strategy and the ride goes, and then this data mines, kind of what of assets you use from Amazon or what products you use.

So the first thing is setting up the right goals and it doesn’t work in email anymore to have one rose goal here and I will dive into the topic now. Let me once again reach check if everything is working right now, if everybody sees everything. Okay, no comments here so okay, so I would dive into this topic here so setting the right goals, most important messages. You can do with everything, with a mother more or less everything.

So it’s not only to push your advertisement for the next month to push your M to push your sales for the next month. It’S also to really think in a global annalistic way. So what you can do is, for instance, you can push your brand awareness this. The easiest talking with the media guys, but you can do into cross selling you can do an app selling. You can focus on really driving only incremental, say it’s.

You can dive into pushing your organic rankings, which is for me most of the time, the most important one, and I have two examples for this. One is the product launch, which is most of the time, the most crucial one to use advertising to do it right and to really focus on the roots right kpi’s. So this is an example from set of five smoke detectors. We did, and I have it in every presentation, because it’s the most important message here is Amazon.

If you bid on a keyword, for instance, smoke detector and you somebody clicks on your product and buys your product, your organic ranking goes up. There are few other factors like margin, but this is kind of the basic principle. How well you click the rate, so people click on the product and your sales on the product on the specific keyword is the cool part. Is Amazon, more or less doesn’t care? If the click is organic so on, if you pay for it or haven’t paid for it, so if you now put an ad on smoke detectors and you product this right now on page seven hundred thousand pickers, there are hundreds of smoke, detectors and click.

On the add your, and so you have a good picture rate, because the ad is fitting and the people brought the product, your organic ranking goes up, and this is what we see here. So at the beginning, we put AB lot of put a lot of made a lot of sales wire advertisement. So you see at the beginning the chair here so 30,000 40,000 of sales, only with advertisement and then afterwards, overtime, because organic rankings went higher organic salesman and this is basically the principle of every product launch and you have to think about that at the beginning.

You’Re not visible, so you have to really focus and using ads in the right way, and that could mean that at the beginning, because you have less star rating, you don’t have the nicest yeah content already you don’t have so much trust. Nobody maybe knows your brand. That you’re a costs, advertising cost of sales, which means costs divided by sales. It’S maybe not that good, so maybe 60 %, so you don’t have a break-even here.

Maybe your breakeven is here with 10 % and at the beginning this is not that important, because our focus is not on the a course. The a course is there for optimization purpose, but the focus is on. How well does my organic ranking goes up, so my ranking improvement is my main KPI here, which you have to measure which Amazon doesn’t give us out-of-the-box solution. You have to measure on your own or use a tool for it, but this is for me the most important KPI on that face, because afterwards, when you’re on the first listing position, second or third, then you get the seeds because people click on the first positions.

We learned that from Google we learn that the best on top of the list for every best seller list, the top is the best, and this is what we buy, especially if it’s such a product. Another example – and this is where it’s gets more sophisticated and if you’re kind of already in the game, it’s how do we get incremental sales and the basic setup is in this may be a little tricky slide, but the key takeaway years, if you bid on your Own brand, the the percentage of people who wouldn’t have bought the product anyway is really low.

To be honest, if somebody is looking for a Dyson vacuum cleaner and it’s pretty sure they want to buy it if they are looking for it, so my incremental factor is not that high, so we often multiply the returner effort ions, and so there was with an Incremental factor, which then would be maybe only 5 %, because we assume that only 5 % of the people would have bought another product. But in this important part here, if somebody else it’s on the Dyson and maybe it’s an AG or Porsche Siemens – and this is product which has five stars as well – cost half of it – they might steal some of that sales, and maybe you don’t want to be Compared to them, because in the store you’re going a different corner, I have another presentation, so you use those brand keywords to show your highlights to protect that other competitors are not bidding on these keywords and link them to your maybe to brainstorm so protect your brand And do a cross and upselling, maybe on the other way around, we could bid on competitors as well, but to be really honest here on Amazon.

This is with search advertising really tricky because, as I mentioned, the click-through rate is important factor and if you click, the rate is really low. Your bits needs to be higher so often bidding on a competitor. Doesn’T work really well, it’s really expensive and you have low traffic because your click-through rate on is really low. But of course, if you want to gain market share – and you don’t have your own traffic, this is a valid option.

So most of the music is in the generic keyword field and for me, the most important field as well, because with that you again, you can push your organic rankings, and this is the field where it’s actually interesting. What is my incremental factory as well? So really focus on if I’m already visible on vacuum-cleaner cable s and I’m on the first position, I already will reduce a lot of sales Organic wise on this first position.

So my incremental effect on that keyword is not that high. If I look on vacuum cleaner in red on that keyword and I’m not there visible on the first page, then I’m putting in my ad ok means you’re 100 % visible now before that you weren’t visible, so there was no sale if you’re, not in the store. If you’re, not in the, if you’re going to supermarket and you’re, not anywhere to find maybe in the last corner at the top right shelf, and then nobody will buy you.

So if you do a net and you’re kind of directly at the counter, you’re doing the cell or Mahseer, so it’s a directly increment effect, so important part is to really measure if your organic, visible or if you’re not – and this is the next step here so For everybody who’s like already in the game for two or three years or knows how it’s going on because they did Google Ads Google Shopping ads. This is kind of where it’s getting tricky and where you get really getting into Drive incremental sales and the rule of a thumb when you’re not able to measure the organic ranking because you’re missing the tools is something I would always in the incremental impact.

Think about what is your general market share right now, because this is a good measurement. If you already have a market share on Amazon, maybe 20 % and on generic keywords, then you maybe your incremental factor is 20 % less. So this works as well as a rule of thumb, but this is where we dive into. I know this is really really complex and if you kind of think what the hell is new, it’s talking about feel free to reach out to me setting up a call and we can discuss it for me – important takeaway.

Here’S please set your right strategy, set your right goals and then we define the KPIs, because for each strategy we have different KPIs and with these KPIs you have to measure the success of your campaign, because when I go back to slides, if I’m only looking at My I’m running animals, an automated campaign, put all my products in there or the keywords together if it’s a brand keyword. Of course, yours is better because if I’m looking for again my working cleaner and somebody’s looking for it, it has a really nice return on effort.

I’Ll spend put one euro in get hundred bucks out, but in the end I don’t do more sales. If I compare two generic where maybe I have to put five bucks in the number looks way worse, but in the end and doing more sales. So this is really important to check it. There’S more your homework. Everything here is also explained in our weight white papers on the website. So it’s like really yeah. Somebody hated me for these speakers to say, like it’s like doing a you’re marketing class at university, but it’s really kind of how it works.

It’S not Mac. It’S not blah blah. It’S really how you can set it up. So when you then think okay setup is done and you’re done, it’s no! No, no! No! No and it’s even more critical now with the Corona effects, because we not only have different life cycles, for instance right now, we have like at the beginning of the crisis or the fitness gear. What you could do indoor was exploring normal. This is something for winter, and this life cycle is important as well, because traffic changes with this budget changes and also the the product itself changes.

So we have seasons, but we have also product life cycles. Then we have a lot of right now, and this is the most important part here: stock and buy books tissues so, for instance, Amazon right now is not shipping in France, any goods other than essential goods by themselves, so they’re moving to F p.M. So for food By merchants, so you really have to check your stock and buy books and, of course, over time they will put for you to changes.

We have like new options for ads and the people are looking in a different way, so moving from desktop search to mobile search and what we have right now in everybody working back home, we see a rise of Facebook of all the networks. Right now have a lot of desktop searches as well and on Amazon as well. I assume because we can’t measure it but because the people sitting at home nobody’s looking over the back and it shifted from mobile to desktop again.

So it’s really interesting what’s happening there and what you have to think about and for me really really important – and this is always when you think wow has real awesome campaign most of the time. It’S not because your bit strategy is the best because you will get on a certain level. It’S really because something’s changed with your price. So often, if you have a discount on it or maybe Media Markt or see discounts change, the price Amazon is matching it and your price.

Louis then, with that o for for a second, you have a really good campaign running and because of all those factors, you have to measure that as well, and this is where you have to work together with your account manager with the Amazon you Khmers responsible person And on the other side, as a responsible person for e-commerce, you have to talk to your marketing people, because if they don’t know that you have out of stock problems or right now in China, the effectors are shut down and you will have a delay of two Months so they should stop their campaigns and then you have an issue, so we use it with our factory suite where you can see actually kind of where you have problems and issues on a on a continuous pace and for me important – and this is one of The takeaways here, if you have a software like this or not, and if you can set rules like this or not, you have to write now check, and this is the first thing you have to do when you’re getting off.

This is in your campaigns. We have a lot of products right now which have a really long shipping window. What does it mean? This means that your conversion goes down with this. Your return will go down on the clicks, because the clicks cost the same most of the times. What we see so your maybe your margin is threatened and you have to react and also, if even if your products are right now low on stock or out of stock, we run into the issue that you, the campaigns, still keep running so, for instance, upon the Brand’S, the campaign we run Amazon doesn’t care if you’re in the buy box or somebody else’s in the Bible.

So you have to act on that. That’S why we integrated that in our software. But if you don’t have something like this, please please check it on a regular base. Otherwise you’re just burning money. So saying you can’t really check everything right now with this, and I have a few example from the current state where we are that AI is maybe not the solution for everything I mean it’s a cool password.

We use machine learning for a lot of stuff, but for only bidding it’s a little bit critical and I have a few examples, see how you can read those graphs from different clients, and so we dive into the numbers a little bit. So what we see here is actually when over the course of the month, so we have the month on the bottom. They start in 2016 and you can see that in in April there clicks went really down.

So we kind of have more or less no clicks left compared to the time before and the a cost went up so we see now we can assume a lot of things. One is mm, maybe the bits were not are high enough. Some competitor went in so we won’t get the placement or it can be. We are out of stock, we lost the buy box. That’S why de-spawn the products weren’t displayed anymore. There can be a lot of reasons behind that where you have to link and talk to your retail team again or look into your cell at County, so this graph here is not only enough, but we see a change here in the second graph underneath here we See: okay: this is over the course of a month really cool with Corona.

We see a really nice click-through rate, so you could assume that we have like done everything right in terms of pointing to the right triggers, but what actually changed here? Amazon, this ticked some of the red placements out of from the website so that they are right now only better placements left above the fold, so the click-through rate over all accounts in general, went up which is really cool.

But – and this is the really cool part here, starting of April – the the impressions went through the roof, so this is obviously a product where a lot of people looking for and where we see more, where we can dive into so again. It can be different reasons where you have to then dive to again two more examples. Just to point that out. We have here an example where we see the click-through rate again going up, but overall, our operations going down.

So in this case it’s a fashion client. So the people are looking less for those products right now we see as a hint. We see that it’s going up again. So just the first estimate, but the quickly right here again had Marla that’s nothing to do with kind of a better at place, but what we did in the bidding. It was really a change of system and one last important information here. They prime, they will be moved.

We don’t know where and if at all. But if you see the impact here and don’t be afraid of the side numbers here in the millions. But this is really the impact of Prime Day, which is a cyber week which is done decently, so having the right setup in terms of deals pointing the right products. They are doing their advertising strategy with this together and you can see in the day they’re doing more sales than maybe one or two months.

So this is a really critical factor. I’M really curious what’s happening here. What Amazon does with it, because it’s for them the most important day to push their devices in the market? So, let’s see as a key takeaway. Please please please talk to each other if you’re responsible for the content in your product team or you have to do it on your own, that’s the first thing. You have to do to drive your conversion rate, but of course, if something is changing, maybe the seasons changing and right now we have like getting a lot of bad reviews.

Review management is important, so all this parts getting and playing together. So when I’m talking only about Emma’s an advertisement, this means you have to get your retail data right and you have to get your conversion later right as well, because this is a lot of crazy stuff as well. Here’S my second perk of today – it’s not the last. If you want, we can check your Amazon account for free, so everybody on the webinar here, please send me an email.

What you’re going to do. We will have a brief chat if it makes sense or not and what you focus is, and then we can dive into it real time or do a quick presentation and check what’s going on and where we can maybe help you in the next step. Now we have kind of setup it up. We have a strategy, we know what’s going on, it’s kind of how we scare that – and this is a really cool part here, and I would try to make it in a way that, besides the technical problems, we had, that we don’t do lots of over on Is is how to scale the funnel, and if you look at Amazon right now, it’s it’s crazy.

They on the start page, they have only digital products right now, so everything you would see right now on Amazon is really they’re trying to avoid that the people buy more when we talk to our clients um most of them, especially in their essential goods. They have like every day a primary and in categories which are beside that we have 50 % growth, 60 % groves. So if you’re not growing right now or you’re, not having stock issues, then something is probably wrong with your visibility, even though Amazon is trying to get rid of, everybody was kind of thinking only buying something only serving people who want to buy something.

So the main ideas right now really focusing on those people and who need stuff so far as it’s a chance, because we can now use their framework right now and besides all the noise which we normally have can work. So we can work in the whole funnel here, which is often a web, so from create awareness and purchases, and this is where what you see when Amazon account executive will knock at your door.

If you big enough, they will talk about what cool things you can do and most of its really cool, but you again have to really think about what is my goal. So you can book the star page if you’re crazy enriched, but you can also do more sophisticated things than doing a pro credit programmatic advertisement, which means using Amazon, stated target the right person. So you sitting in front of your laptop, they know.

Ok, neots is somebody who’s already always buying more expensive products is right now in the category looking for vacuum, cleaner and he lives in Cologne in a in not not Civic apartment, but he’s like right now looking for the product and we can show the yet so Really target it down, but of course it’s not only boring ads anymore. It’S also really cool stuff, which you can do, for instance, especially with article, and we see some really nice numbers here so in terms of awareness, which means they are, they measure, often in kind of first it more important, KPIs kind of cost per Mille.

So how much you pay for to reach the thousand people, but also kind of then in article completion rate, which is then the most important or cost per article completion, and here Amazon can definitely fight against the YouTube or Facebook, especially in terms of quality. So when you want to test this and you’re thinking about doing it even like to drive your sales, I what during mobile article ads, which are doing really well in terms of return and advertising spent.

So we sometimes see like rows of five or four with these ads, even though it’s an awareness, part and also and of course, which is coming now, is that you can dive into the voice part. So if you have something, if you want to do advertisement in Emma’s music or if you right now, everybody’s looking in the fire TV, the the numbers are rising like crazy. You can do sponsorships or everything around that.

But again we want to scale it, and this is the important part with this. The Larry Page has to work together. So when I using an app, this is the net. Nobody sees it. This is the kind of day at how we could do it, but you can also use Amazon enas and for me, it’s important here create the perfect landing page for this as well, and this is the takeaway here is: please focus on the focus on the right Landing page here as well – and you can build your own landing pages now – it’s not like two years ago, where Amazon oMG had to build them, for you can use Amazon stores.

So if you’re going log into your advertising central, you can build your own stores and you can build your own portfolio. Please, please, please don’t show there your whole everything you do build sub planning pages, which are fitting to your campaigns, and I put like a really new image in here now you can do even overlays, so they’re, getting better better every day where you can directly buy On the other pictures, you can build your own, create your own world around this one step back from the landing page, so landing page has to fit through the credit take away here.

You can even go crazier, so you can use those landing pages and create with all Emma’s on a whole, funnel approach. I won’t dive too into this today. It’S just it’s a whole other webinar and it’s really on the management. Slider looks really easy, but in the end, in the technical part, is not that easy. But to give the you the outlook here, it’s possible, you can link an Instagram or Google campaign to Amazon, but what we often uses like your own store as a as a focus, because why sending traffic to Amazon? If you pay the traffic so send it to your own store, if it’s possible, but yen, re-engaging with them or filling the whole funnel with Amazon together again other different topic.

If you’re cussing about it, please ask me, then we can dive into it and don’t fall for the fact that it’s maybe easy and in the store amazon tells you that you can measure traffic. The most important part is, if you send traffic from the facebook browser or linkedin browser to amazon. The mobile browser won’t accept cookies. So, like you can’t track kind of the sales. So when you look into your stats, which are behind those stores and see like okay, what’s going on and you will see more or less no conversion – and this is basically a technical problem – which kind of is the big problem here.

So it’s possible but really tricky. So I would really really recommend you use what Emmas on offers you, and this is besides the search advertising doing advertisement on amazon effort, enemas on, but also outside of amazon and with their own funnel system, which is the smaller brands. One important fun fact here before we dive into how you can actually do it is normally on its amazon biggest client, so 1 billion roughly, I would say they doing in ads on at Google right now that change – and this is really cool chance Emerson, stopped all Ads on Google all ads on Facebook, all the retargeting, all automated marketing, there’s no right now: advertising on price comparison pages.

They drop the affiliate rates again and all the deep pages offline. So, basically, all the automatic marketing you pay as a vendor is offline and for everybody else, the whole retargeting part – and this is especially crucial if you have very expensive product or if you have a product with high involvement where you have to think about its offline. So the main conversion driver and to drive in to your sales is right now offline.

So if you’re, not in a category which has a high demand right now anyway, and where the people buy it on the first glimpse, so they know. Okay, I need a six-pack of water. Yes, people buy a six-pack of water online, they click on it’ll buy it, but it’s maybe the vacuum cleaner. But if we think twice about it, there’s right now, no retargeting and odd. Every marketer knows retargeting works, so we, this is definitely the time and point where you have to dive into right now to look at this as a funnel approach again so people on the top don’t know what we want.

They know they run, they loft run. They don’t know they may be. Wan na have a measure that track the time they run and rather run. They can use their phone, but maybe read so we have to create awareness. This is really top of the fun. You explain them. We have the nicest read which can track the time, and everything is included with this. Amazon gives you all the plenty of options where you can target people who are in that category right now, looking for product, but also on top of that kind of knowing that this, maybe it’s somebody who’s a football fan.

Because for me it’s if the code where I live so then you can target those ads together. So you can use this as well as you, but for us most of the time we start at the bottom of the funnel, because we do go to do sales and this most of the time budget is limited. We start at the bottom, and this is really combining here search advertisement. What we had in the first part of the and then using DS, P Amazon’s demands high platform, which basically means using matching Amazon’s information about you about me with kind of advert advertisement somewhere in the web.

So when you go on the Sun or on beauty or somewhere else, they basically know. Okay, it’s you. It’S needs, and I will show you this advertisement, and this is what we can do here and the nice and the crazy part is. We cannot only do retargeting or quiets, but we also can do retargeting on similar ads so similar products, which means that, for instance, if I again back to my example and have my vacuum cleaner and somebody’s like now on a AG electron Karina and I spot Siemens Or Phillips can advertise those people, so I can directly target my competitor.

My competitor pool of people who have been on the similar product haven’t bought yet, but yeah are in the position of pipe and I can target them and the cool part is, and the yeah a little bit tricky part. So is that the competitor? Doesn’T he realize that so I’m not getting in a bidding war like on such a Iseman? I can really push them here, so the combination of postman is big and keeps it growing without investing more and more time.

So this is really where you can scale it. One example here what we did right now in the in the times like this, you couldn’t mean like okay, right now or the fitness studios are closed. We see a huge drop in the category right now, with protein shakes and everything around and with vitamins. It’S tricky. So we thought about a way how you can actually do that in a way not too pushy, but also how you can build that together.

So what we did here, for instance, is running in the pain on Amazon, DS, P, on Google and on spot of products, which we then run together in one funnel, and this is just one idea how you can think of why you’re right now and where you Can step in next and I’m quite sure we will have a second January after this everybody is allowed to get out again so that the fitness studios then again will profit from this.

But we thought kind of how we can use this in another way, and this is where you have to bit get a little bit creative. So it’s not only numbers but also to combine that and to get that just get those target groups. In terms of timing, I will rough this up a little bit for me. It’S important, it’s not Amazon, doesn’t work in a classic way where you would say: okay. This is neo C’s in between 30 and 40 years old.

He has a net income of X and he has a child and it’s household leader, Amazon works in a different way. Amazon was really focusing on what is your lifestyle? So are you somebody who buys more quality goods? If it’s are you somebody who is a garden lover, what is kind of around there and what you actually do? Where are you surfing right now on Amazon and if you’re surfing on Amazon for product? It’S really like you want to buy it, and now, when Amazon’s, when Google says Google shopping is for small stores for right now for free to fight Amazon in US with Google shopping.

Yes, but if you’re shopping on looking for Google for product, it doesn’t really mean you wan na buy and normally, if you’re looking on Google for product, you will end up on Amazon any way, because the first ranking factor the first SEO optimized traffic is Amazon and Most of the time, the ads as well, so it’s a little bit different here in kind of what information you have first party data – and I already talked about the different – how you can actually target those, but it’s important they thinking about behavioral targeting and not demographic And this is often the fighty of internally when you’re talking to classic trained marketing people.

Thinking about okay, I need to reach in my target group. This is my target group which I set by location, gender or whatever, and Amazon really thinks in a different way. So if a Grammy makes yoga, they don’t care how old she is. If he’s looking on Amazon for yoga gear, then probably she want to have it. So it’s really focusing back. I mentioned that it’s not only doing and sending people to Amazon or, if you you, can use it as well, if you’re not selling anything in e-commerce at all.

So if you’re, for instance, an insurance company – and you want to target new people, you can actually target people who bought really expensive, telly, so TV screen and show them the newest ad for insurance or for an iPhone. You can also target people who have like have business registered on Amazon, so our b2b clients and buying right now, a lots of office good and you could target them with maybe a software which is good for Texas.

So you can use Amazon’s information, also off outside of Amazon or link people to outside of Amazon, because I know a lot of people don’t like Amazon part, they kind of know it’s there and they have to use it. So this is the best CRM in the world which you can use for then, of course, a small fee which is a few pennies or cents per thousand people. So this is another option again, could talk a whole hour about it? So if you have any question here, let’s dive into discussion, one example here how you can compare this, and this is really then more upper funnel.

So this KPI click-through rate is important, then, for the awareness where we don’t look into the returner, let’s spend that much Amazon can often out-compete Google campaigns, because the conversion rate and the click rate and m/l everybody trusts in an amazon, a logo. They click the red of that, because of that is really really good, so that I make you more ads. Often out-compete Google commits, of course, and depends a little bit on the product, and you have to test it.

The tested is a really good point, so you can actually I’m often asked what you can do. We recommend for the first campaign, a budget of 5k doesn’t really matter how long it’s running, if it’s two weeks a month or six weeks. But this gives you enough data to learn to get the algorithm running, to optimize, to figure out if it’s really working and if you go for a bigger setup and one really sophisticated adder or it’s a little bit more complicated the whole funnel then recruitment budget of 10K, of course, this is a kind of rough estimate.

It really depends on what you want to do. For instance, if you want to read through retargeting and only have a couple of thousand people on your product every month, you can’t even spend that much. You can only spend a few hundred bucks. One last word for that for the retargeting here. It’S if you often get asked what can I expect when you look at your email campaigns, so the campaigns on generic keywords on Amazon and you have maybe there are nakos of 50 %, which is roughly in Ross of six that’s upside-down, and you can estimate that You will probably have the same targeting as well just as a rough guest.

Of course, the product should cost a little bit more than 50 bucks or you have to high involvement product. If it’s a toothpaste, retargeting doesn’t really make sense. But if it’s something where you have to think twice of, it always makes sense to integrate that in you’re, always on set up third challenge and last challenge before we having the wrap-up it. So me really important. We saw that in a different analyze, as why, when I showed the different graphs is that everything has to work together and for us it’s always.

You can do more or less everything on Amazon and its first up, getting a status quo done and what we do, and this is where you may be, and it depends on the scale what kind of possibilities you have. What I would recommend to you. It’S in the first step when you know thinking about okay, I know I know in a few months, everybody or a few weeks, everybody has to discuss what is my budget for the next year, which is my course right now really tricky what we do at the Beginning is come going really in the market and license so I’m checking what what is really my market.

It’S not maybe if I have hand her vacuum cleaner, it’s not the whole that communites only for Helmholtz cooking. Looking where I am I right now. What is doing what a surprise point because price and where Emma and my life cycle is really important on Amazon – do have actually changed with my product or can I do it much advertising if I want, but it has only two stars so first to the marketers, Then go in the brand potential, so what is my product, and what can I get so how much in Eric traffic is? There has a general a number in most categories: 80 % of the traffic has no brand involved, so the people are looking for a generic product and they don’t know which brand thing won’t have right now in the first step.

But there are the categories where the brand is really important, so there’s not a lot of to gain there. So this is the second step check. What’S my potential create, and with this you can really easily build your business plan and narrow down how much traffic there’s? What is my market? What’S my potential and then you know kind of forecast, like what kind of you can get out there, and this is really nice, then to get the budget you need by the way we see over all our clients right now compared to last year that they invest.

Fifty to hundred percent more than last year, so the in general overall Cline’s is fifty sixty percent in some categories is even crazier and some clients. Obviously they outgrow everything and they have nine percent more invest. But if your budget, right now for the next year – it’s not thirty or forty or fifty percent more on Amazon, you will lose visibility in the long run. Then we have. Obviously you have to plan a targeted and then measure it down, and we do this.

Every quarter with most of our clients, so for you as a QB, our or working quarters, it really helps you because of the timing, our enough drive to be much into it. But for me it’s important not only to look only on the kpi’s amazon offers you, but also to check kind of what, where I am right now with my organic position. Where do I have my sales? What is correct now we’re have a potential and the only this one example here so where we saw that in this was kind of conditioners we saw that was one year ago.

This was the market share in the category paid visibility and organic visibility, which we had on the slide here and we compared them against each other. So who is over investing right now in the category and so that not Leonor was by far the biggest in organic. So everything was organic lonoa, but they didn’t do really well into in terms of advertisement and Sacre Tran was going in crazy M Donna and doing advertising and one year later.

What we see is this only snapshot of course of a day but to make it show here. One year ago everything was mean or in their career, and now we have two packs of psychotron already and one of sometimes so Lenore lost more or less all. So in that category you can see those shift and how this actually works out, and you can measure with this and I’m forecasted can actually see. What’S what does it do so for me, it’s important to let you create your own dashboards if it’s going crazy on X, M crows or whatever using software like ours, where you have everything salience allowed everything combined or – and this is then the master step which I Would love to talk with you about is really how to build credit, integrated, really dashboards, where you run not only Amazon together, but all your sales data audio advertising later from Google Facebook, everything together to create like crazy dashboards, where you can actually see what’s happening act On it and that on a daily base, so you don’t have to always wait 100 days for a new report, but canned I’ve really enjoyed all of this have broke over 200 Rand and I’m very sure will work for you.

I know it was a lot of a lot of input, so if you feel a little bit overwhelmed, please take a minute, but ask me anything: I I’m here to talk and yeah. If, if there’s any option at me on LinkedIn, then you can have a chat. I’M strike fifth, I’m straightforward there. If you have any question, I’m really responsive or write me an email, yes and otherwise, I’m open for calls as well, which you can sign up on the link, because we have a little bit time difference now.

Of course, it would be a little bit shifted, but I will definitely call you back if you up for chat peace a so thank you very much.

 

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Online Marketing

HOW TO SELL PRINTS OF YOUR ART (for beginners!!!)

Asking me how I sell my prints and, like I said I had to learn a lot about the process in order to start actually selling the prints.

Let me just preface this article by saying that this is not sponsored. I’M going to I’m just going to be talking openly about the different brands and the different websites that I like to use personally ones that have worked for me. I’M not being paid by them to say this so yeah. If you want to learn how to sell prints of your own artwork, please keep reading give this article a thumbs up. I make other articles about art and stuff, so if you want to check out those, you can check out those and without further ado here is how to sell your prints.

So one of the main reasons I was so confused about this process. I wasn’t sure how people got scans of their artwork. I make some pretty big pieces, so I was like, oh god, I could never fit those on a scanner. I don’t know how to do this help. How do I scan my work, but you don’t have to scan it? In fact, I don’t scan a lot of my work. I actually just take the camera, the one that I’m being filmed on right now and I take a high quality picture of the work and some really important tips to remember when taking the photo.

It’S to make sure you get good lighting, make sure to avoid reflections. So you have to really play around with lighting. I prefer natural lighting for photographing my work just because I find it illuminates the work and the colors a lot better, but you have to be really careful that you don’t get any sort of weird shadows or reflections. It just has to be a nice flat, frontal light that captures your work as best as you can.

The whole key here is to basically just take a photo of your work that matches its original state. The best you see you see this reflection, you don’t want this reflection, you don’t want any of this business. You just want a nice flat like even this lighting right now is perfect, you’re going to want to avoid direct sunlight like literally this right now. It’S just perfect and it illuminates the colors so so well be careful because some lenses tend to warp it and kind of make it look like a fisheye effect.

If you’re having this problem, you can actually just zoom in the lens a bit and take a step back from the work I find. If you zoom in the lens a little bit gives less of like a warped look, you really want to avoid any sort of deformation or distortion of the word. So yeah you have a nice high quality picture. You upload the pictures to your computer. You open up the raw file in Photoshop and actually I recently added prints of this painting to my shop.

So you can check that out if you want something that you really want to capture – and I personally really like to capture: is the brushstrokes there’s a really good amount of texture to this piece, and I really wanted to capture that with my photo of it, because It kind of just makes it look even more real, even more painterly, so much fun I’ll, usually open Photoshop on my computer and I’ll have the painting right next to it.

So I can refer to it back and forth because sometimes – and you know, we’ve all been there – you can get a little carried away with the edits on Photoshop and then your colors end up being something totally different than what you started with and to have the Painting right next to the open, Photoshop file as you’re editing is a really good reference point to have. Okay, now it comes to the actual print making there’s a lot of different places where you can get prints done.

If you even do a quick google search, you can find so many different print shops near you, you, you could go into a couple different ones and you don’t get get one print done on each one and you know see which one you think is the best Quality, my first ever prints I got made at Staples, which is just like a popular office supply store in Canada. I don’t know if you guys have it anywhere else, but the prints were pretty good, like I really like the paper quality and it was really convenient and close to my house.

But now one of my very bestest friends works at the print shop at my school. At my university, so those facilities are awesome and the printers are designed to print art like it they’re designed to print beautiful, color images. So I started using that print shop instead and that’s been great as well. These are some beautiful, beautiful prints and the quality is just everything like it’s. Like the exact same as the original piece, you can see every little brushstroke and it’s just such good quality, and I also have able to get larger prints made.

I really like this one. I drew this one with marker and you can literally see all the little a little marks. I made it’s the biggest prints that I’ve made so far, I’m hoping to make bigger ones. If people wan na place custom orders like if you want something a lot bigger. It’S going to be a bit pricier, but it’s going to be worth it because looking at quality now moving onto packaging, this was the only available size of my prints when I first started out – and it’s actually pretty easy to find something to shoot this in, you Can either just get a regular eight-and-a-half by 11 envelope and cut out a sleeve of cardboard to put in the longest time staples carry these amazing envelopes.

They were like made of cardstock and cardboard. They were like nearly impossible to bend and they fit these perfectly, and it was so easy so simple, but then they like discontinued them and I never could find them again so but then things got a little more complicated once I got these different sizes. These are 13 by 17, which is a weird dimension like there’s, not a lot of envelopes that, like you, know, fit these dimensions.

So I have learned to make my own envelopes out of cardboard. I don’t know if this is like sketchy and unprofessional, but it’s been working for me pretty well I’ll, basically take the old boxes from my work make them into envelopes. So I’m going to show you guys how I do that. It’S simple: you know it’s all from scratch. It’S like homemade envelope. I don’t know if that makes it cuter, but it does the job and then the last step is just mailing.

It out you go to your local post office and you just ship out the prints. It’S a good idea to get a price estimate on the shipping costs before you actually set the price on your website. These aren’t that expensive to ship out this size, but once you package something like this up, even though it’s not that much bigger it counts. As a parcel, instead of just a simple envelope, so the shipping costs do go up and that’s something I had to learn the hard way because you know I just kind of took the price of these knocked it up a few dollars.

But you know these ones. These ones were quite a bit for shipping, so make sure you get the price estimate before you actually set the price online just go to like the post office and ask them how much it would be to ship out this. Then you can change it on the website and all’s Gucci. Now let me talk about the website that I use. I know quite a bit of people who, like manually, sell their prints.

If that makes sense like they will post somewhere on social media, that they’re selling prints and people can DM them – and you know like set up like an arrangement to pick them up and whatnot they’ll do um their address and then you ship it out. I’Ve been using this website called Big Cartel. Ever since I started selling prints and it’s been such a blast website for me, it’s so easy and it does all the jobs that, like I don’t want to do, and it lets me do exactly what I want to do, which is to get my own prints Done so I can assess the quality myself.

It lets me ship them out. I personally always like putting in a little handwritten note into each of my packages just thanking the person for buying and that’s just like a personal flare and like just so. You guys know like I package up all these prints they’re, all wrapped with love. Yes, so I really like having the control, where I’m able to get my own prints done. So I know exactly the quality.

I want exactly how I want them done same with the packaging. There’S no miscommunications, there’s! No, I’m not left out of the loop like I’m the one doing the hands work. I really prefer it that way and then Big Cartel is great for for just getting the payments through and then each person who buys one puts their information so that it like their shipping address, just shows up it’s nice and easy for me.

I just write it on the envelope. You can get a free membership. You can get like a $ 10 a month, one. If you want some more products and some more features. You can also customize your website so much which I have been loving. I’Ve made my website all pretty. It looks real good. I’Ve really been liking, Big Cartel and you can like settle the prices yourself and you get a hundred percent of the payments like they don’t take a percentage of it, which I really like as well.

When setting the prices for your prints, you have to take into consideration three things: the cost of getting the print done itself, the cost of shipping it out, and then the value of the actual artwork that you made. You have to just kind of add those all up. You can be realistic with yourself price it at a point where you know you’ll be making profit rather than throwing all that money back into.

You know costs of materials of printing of shipping yeah, so Big Cartel is a great website. It’S been a great website for me. Super easy to set up super easy to get everything organized on there and all the payments processed through there and then that’s pretty much. It you can do a lot of fun things like you know, I like leaving the handwritten notes in the packages. You can also like get a custom stamp made for your envelopes.

That’S something fun to do. I something important that I like to put on me. Envelopes is do not bend because they’re delicate lovely prints yeah. I wish you guys the best of luck in setting this all up and making this happen for yourself. It’S a great way to earn a little extra side. Cash for making art, which is you know so rewarding and speaking of that I have to do a shameless self promo, I’m so sorry link is in the description for my site.

Where I sell my prints, like I said I hand, packaged each one with love and care. These are the two newest ones that I added to my site. We have all sorts of other ones in the works. We got this fun guy. This fun one got a lot of options, so yeah go check it out. If you guys liked any of the prints, it would mean so much to me if you’ve supported me in my work and yeah. I hope this was super helpful for you guys.

Let me know in the comments what you think and what you want me to talk about next. What do you need help with? What do you want insight on? Oh, my camera died. That’S cool thanks for reading bye,

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