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Online Marketing

How to: New Google Analytics Widgets & Dashboard

Everything around just took a quick tour of it myself, and I wanted to show you guys. Some of the features when you first log into a sight, you’ll notice that you’ve got some default widgets here. This is what they shou yuan sort of like your home screen.

They call it the dashboard, and you see this is a site that it’s not really in use right now, but it still get some random traffic. It’s got a couple of visits, it shows you, you know how often people bounce off of the site. It shows you where the people are coming from and then just like normal you can, you know, change the dates you can say compare this to last month or well, last period of time that we want to look at.

So that’s that’s all they’re still you’ll notice that all of these widgets now have a little gear next to them, so you can actually change whatever the widget is. So if I, for example, I didn’t want visits, but I only wanted to have new visits there. Then I could change this widget and it would just change so what they’ve done is they’ve broken up these different metrics in two different categories.

So you see you’ve got the things called metrics which are sort of one-dimensional here and show you a number. That’s all they’re really going to do. You’ve got a pie chart you can compare things. That’s like, for example, this country code over here you’ve got a timeline which you may be used to seeing the you know visits per day and then you’ve got a table where you can actually see some metric and different values of that metric displayed next to some Dimension in this case, the dimensions are like one example is page title, so what I’ll do is right now just go ahead and create a new widget, and let’s, let’s make this a table and dimension that I really like to know is the page title, because sometimes I’r working on blogs that don’t have human friendly, URLs or legacy systems, where i’m not able to stick that in there.

So i’ve got page title, and so that actually show me is you know whatever you see in the search search engine result page for example, and then I like to say, let’s say how many visits to that page get and then the second metric. Sometimes I like to see how many people exited from that page or sometimes I like to see how many of those were new visitors you’ve got a lot of different options here. But let’s just go ahead and for this one pic exit and then it called it visits, because that was the first metric I picked, but really what I want to call this is pages or page titles or something like that and then, if you actually have gone Through this interface you’ll see, you can add a URL that will take you deeper within Google Analytics right here from the dashboard.

So really, this is for people kind of know what they’re doing, but I have played with this little bit. It works really well. So then you save that and then let’s say that I just want to take this may be down here. It’s all very drag-and-drop. I don’t really care about this being right up front. So now I’ve got there’s my pages and then the other one that I always really like to know is like how are people coming to the site, so I’m going to do another table and this time for the dimension, I’m going to look the keywords and just As you type it will autocomplete, then again, I want to say how many of them are visits and then in this one I want to see how many people search for that and then exited right away.

So i’m going to call this widget keywords and again I could put the link there if I wanted to just as an example Ryan price Mediacom. Just because we know that we can’t – and there you see it will show up – is like a little on a piece of paper and it will take you to whatever site it. Was you clicked? I think the normal ideas that you’re going to have a URL somewhere inside of Google Analytics. So in this case the keywords it says not set, meaning that this is probably direct traffic or a link of some sort.

So they didn’t come from a search engine result. Page when they found this website, so that’s a little bit about setting it up. You can also create new dashboards so right now they all all of your site’s come default with one dashboard. One thing that I didn’t really like is that, at least as of yet there’s no way that I’ve seen to copy the widgets or the dashboards from one site to another and also from one user account to another.

If you have, for example, you and then your business partner, both need to look at this analytics for the site, you both have to set up the dashboards individually and you have to duplicate all of your work. So this can be a little bit of a challenge and hopefully they’ll introduce some sort of a method for getting at that in the future. I’r one more that I set up was a pie, chart operating system operating system right, oh and then the metric here would be visits.

This is backwards, the other one we started with the dimension and we move to the metric this one’s backwards. So you can show up to six slices, that’s fine! So the last the sixth slice will just take other operating systems. And again I don’t want to name this visit. I want to name it operating system, and now you see that seventy-five percent of the visitors to this website or from windows, twenty-five percent or from iphone.

Obviously, if this were a more popular site, you’d see more slices but okay. So I just wanted to show you this with a site that had a little bit more working statistics on it. This is for florida, creatives, calm and you’ll see on one thing. For example, the timeline here you’ll see that the peaks and valleys of traffic, so for some reason on this week, on tuesday and wednesday, we had a lot of traffic come in on the site and then we can actually change us.

We don’t want to see visits versus visitors, you could see visits versus bounces, and so this can be a good way of knowing you will see. The this side is the actual metric for visits, so the highest is somewhere around 80 and then this side is the highest for bounces. So it’s somewhere around 50. They look like they’re the same but they’re actually on two different scales, so you kind of have to be adept at reading graphs to realize this.

We’ve got 74 visits and 41 bounces, meaning that and you could actually get I’m sure, there’s a there’s a way to get the bounce right in here too. But it’s a little over half of the people visited one page only and then probably hit the back button or closed that tab, whereas on the following day, even though it seems like there were more bounces just the way that you read the graph, so you can See the the average bounce rate is about sixty-five percent for this particular website.

Again, you can see where people are coming from. I’ve set up that pages, widget Keir will do visits any exits, so you can see that the majority of visits it will sort by this. First metric majority of the visitor coming into the home page: that’s the the generic home page title and then the second most popular page for this month. Anyway, is this cooking classes, page and you’ll, see based on the keywords to these? Are all directed traffic or non search engine traffic, whereas these next to Florida creatives that’d, probably bring you the home page, cooking classes, Orlando, that’s the second most popular page, so that kind of makes sense.

And then here the operating systems, majority windows, but a lot of Macintosh users on this particular site. And then we also have some iphone ipad. And then these not set are probably search engines or other sorts of scrapers. And then the other is just because I sold only have six, so I could probably make it more and i’d see tiny slices that were smaller than three percent. If I really wanted to, and that’s a little bit about the dashboards and widgets on the new google analytics


 

By Jimmy Dagger

Find out my interests on my awesome blog!

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