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Online Marketing

EMAIL MARKETING AUTOMATION

Is I mean this is automation and it’s at its finest? This is what marketing is literally all about man bottom line when you’re bringing people to a landing page like like I mean any any landing page, there’s only so many objectives.

You can possibly have your that you’re either bringing someone to a landing page to get them to just simply maybe register for a webinar. So you come to a landing page. You opt-in, because there’s something you want to learn, there’s a article on the other side. There’s a webinar there’s some type of presentation, you’re opting in to get more information or you’re opting in to be given to be downloading something for free, maybe someone’s giving away a free download a free article.

A free, PDF you’re, often in a free pdf, can come in many many different shapes and sizes. It could be a coupon for 35 percent off your next mill at freaking jack-in-a-box. It could be 25 % off of these pair of shoes. It could be a discount code for a gym. It could be a seven-day pass. I can literally bring traffic to any page. I can put whatever title I want and get people to opt-in to whatever my offer may be right, they kind of the page and they enter their information.

The real magic happens after they do that. So what happens after they opt-in? That’s what is so important, like everybody wants to talk about a talk about a landing page, but what what they? What they fell to talk about is what happens after and that’s where your entire email automation kicks in okay, that person opsin they go to a. Thank you page and, depending on what they even opted in for you have to be.

There has to be some type of value here right. There has to be some type of giveaway, something there they’re a random. Stranger is not just coming to you to give you their name and email just because, like your there’s, some type of promise right, there’s some type of promise, there’s some type of bribe, there’s some type of ethical bribe. You know that that you’re, that you’re offering right and so once that email comes in you guys what I’m going to show you is the automation behind it, all, okay and and in real life.

You know in in the trenches of what what I’m currently doing so, for example, I have – I have a page that I’m driving traffic to right when a person opts in they’re going to the next page, where there’s a presentation and that’s a webinar right. I’r driving people to my course that’s what I’m scaling in twenty twenty. So, if you’re coming across my blog subscribe man subscribe, smash the Bell for notifications, I’m dropping weekly content on day in the life of what I’m doing, to build an online business, whether that’s a social media agency, whether that’s making sells online, whether that’s capturing, sells online Email automation is a huge huge part of it, and so that’s one huge reason why I use cartridge because it’s all-in-one, like I literally, have it all in one from my landing pages to my article, hosting which this is this article is all about to my email, Automation, it’s all in this one software.

Okay, so I provided a 14-day trial profit with carte rIDOT online. That link is in the description, but here’s what I’m going to show you from a from a simple landing page: a person comes in they opt-in and what I’m promoting is an actual webinar, a presentation right. They go to that presentation page, which is literally on the next page. They enter their name email. They click the blue button right on the next page.

There’s that presentation now, based on the amount of time that person reades, that presentation that’s going to trigger my email, automation, okay, so I’m going to walk you through it articles. I have a ton of articles on different pages that are that are hosted on YouTube because I’m trying to build my YouTube blog – and I have a ton of articles that I that I put on pages but they’re an actual YouTube article.

Some of my articles, some of my pages I should say I take that article and I hosted on Karcher and the reason for it is because I can one one huge reason is: I can track the analytics and the tagging I could tag meaning I can. I can track a person based on how much time they readed it. I can set a tag. So if it’s a ten minute article like this one right here, it’s a nine minute article – I can put a tag for whoever reaches the 8 minute mark.

Send them this email, whoever doesn’t reach the 8 minute mark, send them that email, so that automation, you guys, is so so important. If someone bought this product send them that email, if they didn’t buy this product, send them that email that simple behind-the-scenes automation is where it’s all at and and and again that’s why Karcher makes this stuff so simple man without karch, I’m going to keep it real.

I probably would still be confused trying to build something online because there’s so many men there’s there’s so many moving components. All you hear anyone teaching is landing page landing, page landing page. That’s all Russell Brunson and clickfunnels. Brainwashed us, with over these last few years, is landing page sales funnel landing page sales funnel. But what I want to also know is about the is it’s about the back end.

What happens after they go to the landing page? That’s what’s so important and so a lot of you that are using you know leadpages or click funnels you’re having to use a second software for your email, automation and then a lot of you are probably putting articles on YouTube and just hosting them there. I have other articles why I don’t want my YouTube article on every every. You know everything that I’m marketing there’s certain you know places for for hosting a article here, for example, versus it being a YouTube article and then putting it on a landing page.

But that’s a whole nother article, but my point is: is that I use I use this one software for everything man. So what I’m going to show you real quick, is simply what I have going on with a specific sales funnel a email sequence, which is my communications. That’s my email, autoresponder and articles, my articles. So again they come to the page. They opt-in and I have this article right now being tested.

Ok, the same two cells article. This is just it’s just a test until I really put until I plug that cells, article in which will be, you know, obviously soon. That’s the last piece to my funnel that I need oh, that didn’t that I need to complete it, but I’ve been testing it with this one and just and just simply making sure that it works. So what I did is I upload that article not to youtube. I hope uploaded it to Carter, okay and then I come in here.

First of all that green button to the right. That’s what you click on to upload the article, but I’m past that so now I uploaded the article okay, I uploaded the article and over here I can change the settings I can. I can play around with all of that, but it’s really and I can show the controls or not show the controls. I could put a different thumbnail if I wanted to, but what I keep it on is I keep it on mute on start.

I hide the the controls, the skin, doesn’t matter and then autoplay on unload. That’s how I set it up and then it’s this part right here. You guys that’s what this article is all about. It’s all about tagging, the people who read X amount of time – and I can edit this. I can choose, however, much time you know, based on the the length of the article. That’s obviously you know what you want to base it on.

What I’m going to be doing is put in a 60 minute presentation on this on this page, so it’ll be a 60 minute article and then I’ll probably tag it and let’s say maybe the 50 minute mark right. So for those who reach 50 minutes they’re going to get a handful of emails and and those that do not reach 50 minutes, they get another another handful of emails. So that’s what I wanted to show you guys on how this system works and and and and the flow of all of that.

Okay. So that’s where I applied the tag I published article and then now the article is on Carter and the article is tagged. Okay, so, and and the way I tagged it is you hit my communications: let’s go back to, let’s, let’s click on my communications and then what you’re going to do is you’re going to come over here and click on tags and that’s where you can create the Tag: okay: we can create that tag and put it on that article, and so this is super important man, because again based if this is this is mainly for people.

So this this strategy could apply for anything anything you’re selling online, but really article article article article article article, if you’re trying to track the activity or the engagement of a article and – and you have some type of follow-up process after that article has been – has been Readed or not that’s what this is all about man and that’s why again cartridge it super simple to track all this stuff, so I have my um my my tag in place.

Let me, in fact I don’t need this one, I’m glad I’m here, so I can delete this delete that one for sure and then finished registered. I can delete those ones as well. Let’s delete that’s just that’s just some other stuff. You guys that I had going on, but I it caught my eye, so I might as well delete it real quick while I’m on here with you, okay, perfect. So this tag right here finished web class.

Okay, that’s what it’s all about! So I created a tag. I can I hit the green one. I created a tag, that’s what it’s all about is is did they finish the article or did they not that’s what everything is about? That’s what the entire email sequence is going to be all based on. So again they come to the page. They opt-in. They go to the second page where the presentation is being is being held. Okay, if they read it, if they read it, here’s what here’s, what I’m telling the system so the way I get here is we come over here now: communications, click on sequences.

Remember remember! You have two different lists, so to speak. It’s really one list, but it’s tied to two different ass. So when a person comes to a landing page, any landing page right, they opt-in right when they click on the blue button. They enter their name. Email teach me teach me Facebook Ads right when they opt-in, they’re on a specific quote-unquote list, but that list what you want to do is you also want to set up a sequence tied to that list? Okay, so over here, what I’m able to do is this is sequences on me, but I’m able to hit the green one and create a sequence, or I can obviously edit anything that I have going on.

So I’m going to this is the sequence right here. I click on edit and it’s going to bring me over here. This is where it all happens. Okay, this is the magic. This is the flow of the email, autoresponder. Okay, so all I was doing right now. This is just day-in-the-life. You guys I’m just documenting what I’m doing I’m going to go in here. The system is already set up. That’s why I love Karcher man, because this email see a sequence.

The tags everything was set up. All I had to do was go in there and edit when you setup your 14 eight-day trial. You can come over here and you click on my campaigns and there’s a bunch of funnels there’s a bunch of landing pages already done for you. If you come over here and click on available campaigns, these are all campaigns that you can deploy and you can import in your Karcher account right away.

They’re already done for you, based on your business, based on what you’re trying to do a three-step application for high ticket for high take a consulting super popular funnel 15 assets. This is super super things done for you, man, all you had to do is go in there and edit the text, edit images and it colors edit the tag name like edit little random things, but the formula and the template is already there daily deal campaign digital Daily deal campaign Kohi cohesion campaign.

I can’t even say that word sales letter campaign via cell campaign, the one that I deployed – is this one right here. Master class campaign, so in here came funnels, came the email list, the email sequence, all I’m doing like I’m telling you I deployed this one. I clicked on the three lot dot three dots and I clicked on boy that imported the entire funnel cartridge. They’ve already done. All this stuff, for you man, it imported the entire funnel.

Now I’m working off of that funnel that one it’s 14 assets, one asset in it was this email sequence, okay, so all I did is I had to go in there and edit edit. The tags right make sure that that went make sure I set it up correctly, because all I had to do is going there and edit. So now the starting rules. I made sure that anyone who fills out this form – okay, this is the form that’s on my landing page.

Anyone who fills out that form make sure that they start to receive these emails. Okay, so you got your email lists in them and then, on the other hand, you have your email sequence. Okay, this is your email autoresponder. So anyone who opts into the page one hour later the system is going to check. If that person has the tag finished web class, okay and remember, I set the tag for eight minutes of the nine minute article okay.

So whoever reaches the 8 minute mark on that article they’re going to get that tag. So if they have that tag okay, then what happens? Is they end up going to the true side? These are the EEMA. This email will come out an hour later so after they read the presentation, one hour later, they’re going to automatically get this email right here. Okay and this email is going to go out to people who have the tag finished web class.

Okay, then, a day later, and I can set up the time the days you know hours, I can have it go out every hour. If I want you can have it go out every two days you can set the date the days whenever you want I set, or actually the system had already set it at one day. Look this one goes out Amelie after one hour, this next one’s going to go out, you’re your gift for attending and then one day later, this second email set now set out.

Now again, I can set it to whenever I wanted to go out, but one day later is perfect because again for this specific funnel, if you’re driving traffic to a webinar and you’re selling, you know, with some type of you know virtual presentation, then a daily follow Up is what you want in place. That’s your email autoresponder! So all I was going to do here. You guys is go into it. I have the template.

All I did is I I deployed that I imported that that that funnel and now I have the template of the sequence, all I’m going to do is come in here and spend I’ll, probably spend literally the next mmm the next two hours knocking out both sides Of this sequence, so again everyone who reaches everyone who gets that tag. Okay, anyone who has the tag of finished web class is going to go to the true if they did not finish right.

If they do not have that tag, then they go to the false. Okay, then they go to the false. Now, I’m telling you guys man when you’re selling stuff, just in general, I don’t care if it’s online or offline. Your follow up series is, what’s so important. Offline old-school sells old-school marketing. It’s that follow-up call right. How many of you guys are in a call center? How many of you guys are telemarketers? How many of you guys close over the telephone and how many of you guys have some type of list or CRM or database that you’re calling everyday telephone right? Old-School freaking telephone.

I come from that man. I’ve been on the phone for 20 frickin years, man, I’ve sold countless stuff over the phone and and when you’re in that type of, let’s just say, pre-social, media, pre, social media marketing and damn near even pre internet. Most sells organizations is based on that follow-up series, phone call, email, phone call, email phone call email, but as far as the automation, as far as now we’re driving traffic, that’s a different beast.

That’s a completely different beast! You can’t just be calling people every day, especially when you’re, when you’re dealing with tons of people coming through your funnel, because you’re running a freaking ad, that’s a different type of marketing right, that’s online marketing! That’s that’s! Where we’re at now. As far as the amount of traffic that you could drive to a freaking webpage and when you’re driving X amount of people to this webpage, you need some type of automation.

Man, you’re not going to be physically trying to micromanage everything right, and so these tags, this email sequence is what is, is the magic. This is the Silver Bullet man. This is going to allow you to have the right email showing to the right person. The true people they saw all eight minutes, they saw eight minutes of a nine minute article and and again I could I could. I could edit that time I could put whatever time.

I want the people who don’t have that tag. Look. This is people who missed it. So so again this split it’s going to determine: do they read it or do they not and if they did not, then they come over here, okay and then once say, and then this is immediately after so one hour later, they’re going to get you missed it. Okay, one day later, look at this there’s an automation in place. One day later, the system is going to check if that person actually readed it okay.

So this the system is going to read if they reach this step then, and they have this tag. Okay, if they reach this step – and they have this tag – then send them to step two and pause the current flow. Okay, what that means is, if they end up, there’s going to be a link for them to read it so right here where it says you missed it. That’s where I put a link to the replay right and then once they click on that link and they go read that replay.

Let’s say they read it. You know a few hours later, one day later, the automation is going to take place and see if they finally have that eight-minute tag. If they have that tag then boom, they come over here to step two now they’re on the true side, and now they start receiving these emails until they actually purchase okay and then down here on this automation. This automation is going to check if they have a tag or if they do not.

Now, let me let me show you this right here, okay and and then also here’s what happens if they do not so here’s the automation if they reach this step lead reaches this step, then subscribe them to this list. Right here didn’t buy because again on the true side, they readed it, but if they got this far in the email series in the email sequence right we’re talking down the true line, they got email number one.

They got email number two. They got email number three. They still haven’t purchased, they got that email. They got that email and by then, if they still haven’t purchased, then subscribe, I’m on a different list right I’ll get back to them later and and and so the same thing applies we’ll be here on the right side. You guys, as we get down toward towards the bottom, this last automation before we give up on them this last automation.

These are the the the false side. Again, that’s the people. I don’t have the tag, so they did not read eight minutes of the nine minute article, and so, if we get down this far on the false side of things, lead reaches a step then subscribe them to didn’t finish web class. So, at the end of the of the email series I’m going to have to list I’m going to have one list of people who didn’t finish and then I’m going to have one list over here on the false side of people who actually finished.

But did it by ok and – and so that’s not a long time, I’m talking a few days – that’s the emails! So look they reached this step then boom. They go on to that that that list of did it by web class. But if you look at the emails and and and if and when you really think about it and we’re driving traffic, we’re running Facebook, Ads we’re running Instagram, ads, we’re running YouTube ads and we’re driving traffic to the landing page, I’m telling you you’re going to have A ton of people that are going through this campaign that are receiving emails on your behalf, while you’re sleeping or on vacation or log down in your house, depending on when you’re reading this right so shout out to every single one of you guys man this.

These two emails at the very very top those trigger right away. It triggers one hour later so after they walk after they opt-in one hour later, because I know how long the article is right, depending on that article, if that article was two hours, then right here how to put three hours. You know the split happens. Three hours later right, if it’s so it’s all, based on how long that article is and then once it’s split, then these two emails, one of them, is going out immediately.

So right at that hour, marker right out that two-hour mark or whatever one of these are going to be going out right away and again based on what happens based on what they do determines how far down on the false or true side they go. But this right here you guys see, and so these emails on the true side. Now they read the presentation, but they still haven’t bought in these emails. I got one two three, four, five, five, five emails.

So in these five emails, my whole objective is to build more value, more value, more value and also create. What’s that damn word, I’m looking for a create urgency to get them to buy and guess what in those emails will be a clamp, a countdown clock and that’s why I love with the cart rest, so I can come in here. Let me just show you and in these emails again the template is already there you’re you’re literally catching me importing this funnel right right now like this is the last part I need it was the email sequence.

Everything else is done, except for my presentation article, but it’s the sequence that I need it. So all I’m going to do today is I’m going to spend the next couple hours I’m going to come into each one and I’m going to write the copy. I’r going to write the copy these five emails, it’s it’s. My whole objective is to create value and create urgency to get that person to buy they readed my whole entire article, or else they wouldn’t have that have that tag right.

They read the whole damn thing. So now I got to just bring value, bring value, bring value and create urgency to get them to buy, and so in here what I can do is I can. I can also create like if I, if I take this out and I hit cut and I go to advanced what I can do is I can use a template. My templates or I can create one right I can create. I can create a headline text. All I do is just click on it and I can drag it over like super basic and super simple, and I can change a color I can that link to wherever I want to link it to, but in this case I already have a basic template.

So I go to my templates and I’m going to use this one click it drag it over and then what I can do is I can paste what I just cut so copy or control V and this so so. This is a template. This isn’t this: isn’t my my ad copy or my copyright? This is the template. My job is to come here and and and just edit right and that’s what I’m going to do today, you guys so in here, for example, what I can do is I was going to show you.

Let me show you your gift for attending, so this right here you guys, I’m telling you a lot of this stuff already the copy, it’s it’s it’s already there, and so what I can do is I can. I can link this image like I’m, going to obviously change all this stuff out, but I can I can link this image and it can go to whatever I want it to go. Okay, and so again, my job is just to create value and get them back to read or not know.

These are people who readed it. So my whole job here is to create urgency and provide a link that takes them back to the order page. So they can check out. So that’s what’s going to be going on on this side of everything, let me see what else was I going to show you guys um, actually, the countdown clock, let me let me show you the countdown clock, because once I have my template and in this countdown Clock yeah, let me show you let me go back to that real quick! It’s like I come in here and I just come down and email content and I click on the edit.

This countdown clock is going to be the same countdown clock that is on the entire campaign. That’s on every sales funnel! That’s that’s! In the checkout on the checkout page, the Add to Cart page, it’s going to be in every email. So this right here you guys is super super, powerful and, and I’m telling you man, if you weren’t you, if you weren’t using Karcher or if you’re, not using Karcher, even for the countdown clock, you would have a separate monthly service that right there, I’m telling you Man I just got done with with an expensive online course like it was worth every penny.

I learned so much after investing a ton and I’m talking about ton of money like it wasn’t a cheap low ticket course. I just got done investing in a high ticket course. I just damn near gone through most of it, and I learned so much and what was so crazy to me was all the random services that my mentor in this case has to use to create all this. When I’m looking back and I’m like damn dude, I do all that in one like I’m telling man he has a whole separate software for the caught the countdown clock.

He has a whole separate software for the article hosting he has a whole separate software for his email autoresponder. He has a whole separate software for the for the tagging ability to be able to tag people. I went on on how long they read your articles like so many different. He has a separate software to host his membership course, a separate software to build his landing pages like I’m kidding, I’m not kidding MIT like.

Obviously the course that I took was was all educational and it was all worth every penny and and if and if I didn’t understand, Karcher the way I do, I would have also been you know on every service that he was recommending because that’s how he built It right, but he built his business. I think a little before Karcher and in and I’m telling you man this this once this once system alone, you guys can freaking run your entire business dude.

It really can’t because I’m like looking at his edit I’m going through this course right. I’r learning I’m going through a article training and I’m freaking implementing it’s all on Facebook, ads and and building a course right, and I’m just sitting back and I’m like dang dude. That that’s crazy, like I can just simply come over here to my email, autoresponder. That is all in the same software and I can grab a countdown clock that happens to be in the same software, and I don’t need to pay extra for that.

Like that’s. What’s you know, super super crazy, and so this damn, I bet you so this right here is what will be literally running congruently with every other countdown clock that is going to be inside of this funnel inside of this entire campaign. So what I’m going to do is I can. I can change the color and all that stuff, but let me just drag over there’s a few different ones. I’d take I’ll just take this one, so I’d ring it.

I drag it. I can drop an A or I could rock up drop it at the top. I could drop it down here, I’ll, put it right there, okay and then in here I can simply hit the edit, and I can I can I can. I can literally tie it to every other countdown clock in every other email within this funnel and also have that same time, ticking based on the countdown clocks on the actual pages right. So this stuff is super super powerful.

You guys and super basic man once you really learn it so in here I can again I can change the colors of the of the of the clock. I can change. Let’s see I can change, I I can have an end at a certain date. I can have an end at a certain time or I can have it based on a tag so that and that’s that’s what I’m actually going to do. I’r going to create a tag so tags right here and it’s going to be tags, subs dynamic, and so I won’t this article won’t be on showing you how to set up tags, but that’s: what’s going to be based on is, is I’ll, create a tag inside Of a certain category and it’ll be it’ll, be let’s just say this category over here and then it’s going to be a tag that I create, which I haven’t created just yet.

In fact, you know what I could I could base it around finished web class. I could base it around finished web class and then I can. I can have the countdown clock timer so so so now, every time I add a countdown clock to an email or to a landing page I can. I can change the settings to all reflect this and all reflect five days from the moment that person opsin so from the moment they come to the page and enter their name and email.

That’s when I can trigger that five day, tag: okay and in the countdown clock we’ll be counting down five days, okay and so the way my sister. The way I set up the entire funnel is where, when that person opts in they’re, taken to the next page, to read the article again: if they read it, they go to the true sequence: if they do not read it, they go to the false sequence. My emails that I have set up: okay, let’s go back my emails, let’s just edit this.

My emails that I have set up are all based around a certain there’s, a certain amount of emails which equate to a certain amount of time right. So in this case, let me show you so we close that out and in this case as I was mentioning, they, what they opt in, that’s the starting rule and then one hour later they’re going to go true or false. Okay and then it’s one day later, that they’ll get the next email.

Okay, so that’s day, number two day: number three they’re, either going to be over here to the left or to the right day, number four they’re going to be the left or to the right. They’re day number five, okay and then last one. This is day number five, so I can literally set that countdown clock. I can set the countdown clock to timeout five days later, so that tag that I set up expires five days later.

I could easily set that up and that’s what the whole entire countdown clock it’ll be counting down five days from the moment they opted in and so that right there you guys. Not only are they going to see that on on pages cuz as I email them, I’m going to email them links to get back to the replay page. So not only can I put a countdown clock on that replay page, but I could put a countdown clock in every single email and again, every single one of them will match congruently, because it’s all, based on the same tag that I set up and that’s the Five day, countdown, okay, so this right here you guys is super super powerful.

This is the back end. This is where the magic happens. It’s in your email, automation, so, depending on what you’re selling, depending on what you’re promoting you need some type of back-end man. Getting the lead is one thing, but keeping the lead that’s another and converting that lead into a cell or to an appointment or to whatever you’re trying to get them to do. That’s all the back end, so you got ta.

Have you got ta have some good systems behind you, man, and so I use Carter for all of this. You guys I’m going to spend the next couple hours and just go through true and false, and just edit these emails and make sure everything is hyper link to the right pages that I need them to go to, and this right here man is what I’m skelling In 2020, this is the back end of my webinar, of my actual training course that I plan on taking to the moon in 2020.

Alright guys so, hopefully that made sense. Man there’s a 14-day trial in the description profit with Karcher dot online set up your forward. Today, trial and what I’ll do is I’ll give you my time we’ll set up a free strategy. Call where I can jump on on screen share like this and literally take you from zero to hero on starting your first funnel with Karcher. We have live support every Tuesday and Thursday, where we jump on screen, share cartridge, support, jumps on for an hour and it’s a Q & A so any random question.

You have you, don’t even have to be on cartridge. You do have to register for it. In fact, I’ll put that link in the description as well register for it I mean you, don’t have to be a customer just yet you can jump on and just and just start learning this system before you even take your fortune, a trial, but make sure you Click on on the link in the description to to set up the 14-day trial whenever you do profit with Karcher dot online and then register for our Tuesday and Thursday cause.

That’s all I do. A lot of people ask me damn David, how do you know Carter? So well, when you don’t know shit about website or our development and I’m like dude, I just been on the training. It’s like I’ve been on the trainings, and I truly believe this is super. Super basic like this is so simple. My twelve year old can can do this stuff man, but obviously there’s a learning curve. You have to learn it and that’s what those training calls our format.

So we have. We have Carter Q. A live webinar screen share just like this, every Tuesday and Thursday at 4 p.M. Eastern and then we have a Facebook group with over 15,000 people, where you can just jump on, ask a question and a million people will respond to you right away. So the support is amazing. You guys step your game up man if you’re still paying multiple services to try to run an online business.

I’r telling you you’re, beating yourself up and you’re spending more money than you need to profit with cart. Red Dot. Online link is in the description step, your game up I’ll, see you in the next article


 

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