Everything that’s really going on and I was like you know what this same exact share. That’S going to work for my business really works for any type of business right, especially real estate agents and Especially agents who don’t have a big marketing budget that you can go through and implement some of these different strategies To take things to the next level. Right now, One thing that I feel like I always focus on and almost every business owner Always focuses on, is getting new leads right.
Getting new customers in like that next person, right you’re, like you, you’re, always looking for that Next new thing, because it’s kind of like that shiny object of like Oh new, leads more people like all that stuff building that audience with the most valuable leads, the most Valuable audience network is already in your existing database. The reason why is because, More than likely, they already know who you are: okay, They’re, a warm audience or hot market, and they know like they kind of they have a little bit more trust And you have a little more credibility with them as opposed to a Brand new Lea who has no idea who you are You got to go through and build that trust.
You got to build that rapport, that Credibility, that authority and all that something it could be very expensive, very difficult and time-consuming right. So the number one way to go through as a real estate agent or any business owner out there and Take things to the next level is by using your low-hanging fruit, your existing database right and that’s one thing I’m looking to go through and do because I’ve Been going through and marketing a cold audience for last year and a half plus and It’s been very expensive and very like you know, I put a lot of invest a lot of money into advertising And it’s been good.
It’S been rewarding, obviously, but now I’ve got this pretty big audience. I can go through and I can market to, and they already know who I am okay, There’s like like they have a good idea of like okay. This is what value he brings and how he can help me, and now I can just go through and Add a more value to that existing audience and the same thing goes for you If you’re in real estate, no matter how long you’ve been real estate You’re.
Just barely getting in, you probably have an existing contact database, whether it’s on LinkedIn in your phonebook Or you know just some other network that you’ve got like Gmail or Outlook or any of these other contacts. And There are several ways through digital marketing that you can go through and utilize all this information right. So the first one is, if you have someone’s name their phone number, an email address.
You can take that data And you can import that into Facebook right and you can create a custom audience. Oh we’ve talked about that on previous articles. You can take that save data And you can upload that into Google. Ok and you’ve got that custom. Audience is saying: hey, Google! These are all like my people like their either past clients or their leads all that stuff. Take that same data. You upload it into your CRM Right.
So now, if you guys look at this, take a look at this for a second. If somebody’s going through, let’s say you have a competitive or a Competing agent in your market right and they’re, going to go through and they’re going to send out, maybe a new email To their list, or maybe, let’s, like let’s say It’s your same exact contact database Right, your same exact people, they’re looking to buy or sell their home, But they’re only going to send out an email, maybe once a week a little acute newsletter from one of the little you know: email, marketing, software’s, they’ve got and They’re going to do that.
Maybe once every week or once every two weeks, But then you you, wouldn’t uploaded your your database into Facebook, alright. So now you can go through and market to them, not only on Facebook, But also on Instagram. You upload it into Google. Now You can market to them in the search and Google search on YouTube on these different platforms on blogs right, then you also upload them to your CRM and you’re you’re, not your emailing them as well as send them attacks as well as maybe send them a Facebook, Messenger, and So for every one email that competing agent sends Someone is seeing you that same audience is seeing you on Instagram They’re, seeing you on Facebook They’re, seeing you on Google and YouTube in their email inbox in their on their phone.
They’Re. See you all these places now, if you think about that, if you got one person sending out just one email Casually every once in a while versus somebody who they’re seeing literally on all these different platforms, Who do you think is going to Win? Who do you think is going to actually get that this right? Is the person that’s going to be more present and honestly, a lot of you probably reading this article You’re not even sending Just that one casual email once a month or once every couple of weeks? You’Re? Probably just you have this goldmine, this database and you’re just letting it sit there now.
Obviously, I’m not trying to go through and harp on you because I do it. I fall prey to the same exact thing, But I’m trying to go through and and take things to the next level and the cool thing is is With Facebook. When you go through an upload, this custom audience of data, You literally, can go and spend 50 cents or $ 1 per day remarketing to this exact audience, and the cool thing is When I was on the phone with one of my facebook ads reps a couple Weeks ago, He Said that if you have a custom audience that your ads are actually going to show Before any other ads out there right so like if you basically have told Facebook Hey.
This is already one of my customers. It’S going to show before some other person, That’s just marketing to their cold audience because they Facebook’s like okay. They already know like and trust this person They’re already like an authority somewhat and so Facebook wants to show ads and content and posts all that stuff. There’S going to be more relevant to that audience right so Really, quick guys! The takeaways from this article is one make sure you’re leveraging and utilizing your warm market.
Okay, don’t just let that sit there. You know picking up dust and all that stuff make sure going after that warm market, Because that is where you’re going to see a lot quicker results then going through and running a cold ad to anyone on Facebook, on Instagram, on YouTube or even Going and buying Leads on Zillow Trulia realtor.Com any of those other marketplaces, alright. So, But we also at the same time, we always want to be growing that database, So we want to have some cold lead generation going, so we’re always bringing more people in.
So when is there time to go through, buy or sell a home that our Authority is built out and they can be know like and trust us right? The second thing is, is taking that data and Upload into Facebook is a custom audience. Okay and being present on Facebook, on Instagram Upload into Google and being present on Google search on on YouTube right and then also uploaded to your CR and being present in IVA and their email INBOX K on text messages in their messenger inbox K on all these Different platforms, So we can go through and market to them.
Okay and another key thing. The third key takeaway, I would say, is don’t just always go through and spam different properties or open house or anything like that, Make sure you’re having a little bit of a personal touch and a personal flair to it. That’S showing you, maybe, with your spouse, you with your kids, you with you know at the park, Maybe with your dog or whatever it is so then people can see like oh they’re there, like a normal human being like me Right, so they can go through and That have that connection.
If you go through and you’re like a basketball fan or a football fan, or whatever Show a picture of you at a game or supporting your favorite team or whatever, It is really like. People want to see that you’re, a real person And you’re not just always just spamming out stuff about your business kay so Anyway, guys keep those three things in mind: your warm market, That’s where tons and tons of gold is found number two make sure you’re utilizing That warm market – Just don’t let it sit there on the Shelf.
Gathering dust, okay And the number three make sure you’re showing to your audience to your customer database That your real person right, like you’re, not always pushing stuff about your business but make sure you’re going through and branding yourself. Okay, and so people want to go through. They can connect with you on a deeper level like if you’re, a huge like. Let’S say You live in Dallas in your huge Mavericks fan or a Cowboys fan okay When they go through and they talk to you you’re your customer, your potential client.
They have something to connect with you deeper beyond, just like oh you’re, going to go, sell my home or you’re going to Help me buy a home or whatever you could talk about the Cowboys last game or the the Mavericks last game, Or you know whatever the Topic might be, and you guys can connect at a deeper level there for deepening the relationship, The trust, the credibility authority, all that good stuff to help you go through and grow your business right so anyway, guys.
Hopefully, today’s a little thought it helped you guys in some way make sure you take that data Upload it if you guys need help as far as like knowing how to go through and do that Guys. I’Ve got tons of article on my blog, I’m showing you how to upload that info into the Facebook audience manager. Show you how to upload into Google showing how to upload into your CRM and Taking advantage of all these resources that you have at your fingertips.
In 2018, guys Technology is at its best right now. You have so many ways: they’re, cheap, easy and for just a dollar a day you can be going through and reaching this whole entire Audience right. So anyway, with that said, if you has a brand new here, my name is Jason Wardrop, I’m trying to launch a new article every single day on how to generate more leads, Make more money and crow. Your business so make sure you guys subscribe because you’re not subscribed yet Also, if you guys, like today’s content, go ahead, give it a thumbs up comment down below.
Let me know what you guys are doing to go through a differentiate yourself from the competition in your Marketplace and also, let me know how I can be helpful. I’Ll try to drop some links down below in the description in the comments section articles of how to upload those contact database to your Facebook, Ads manager To Google to your CRM all that to help you guys go through progress and with that said guys.
I hope you all have an amazing week and I hope you guys are killing it in 2018 and with that said guys, I will see you all tomorrow.