Categories
Online Marketing

How to Find Great Tags for YouTube s

That’s going to help you when you’re uploading, your articles and when you’re searching for those tags that are going to help you have more visibility with your article. It’s going to help your article be found, and those are it’s called search. Engine optimization and I have a tool that will help you as you’re uploading. It’s not something you have to do off on the side and then bring it over and the name of the tool is to buddy and to buddy.

Does oh gosh so much. I started out using it with the free version and I just wanted to see what it would do and I have gradually. You know it’s a learning curve. I’ve gradually used more and more of the features, and this is a simple feature that I’m going to show you today that every beginner needs. Now again, I’m not going to go through the entire ute buddy platform and show you every single thing it does because it gets overwhelming and then my the article ends up being an hour long.

Then you can’t even remember what you readed so we’re just going to concentrate on tags today. Now I don’t usually do this, but I’m going to bring you to the pricing list and there’s a reason that I’m doing this because a lot of times, especially when you’re new. Well, let’s say this: I did this when I was new, I would always buy like the mid account like they have the lowest account than the mid and high.

I always went for the mint think you know I might as well get it now and use everything that it does well what I found. I was buying all these tools to help me and yes, they probably were all wonderful, fantastic tools, but you only have so much time in a day and so much time and to learn. So what I always recommend is always start with a free version and then go to that lower the lowest tool, and this one does have a free version.

So let’s just scroll down – and I want you to pay attention to the first item – row – is free. Then it’s pro, but right here you will notice on the free account you’re going to very very limited the keyword, searches, tags and things like that. It comes down here even more. It’s a very limited area here it is tag list, suggested tags. That’s where we’re going over today, it’s a very limited on the pro account I the free account.

I have the pro account. I have not moved up to star, I’m still learning all the features and the more I learned them like. I said the more I’m really sold on to buddy: let’s go in and look at what it does. Okay, when you click the link below and you go to to buddy, it will take give you the option of starting with a free link or whatever you want to do. But you’re going to be put up uploading, a Chrome extension, and I want you to look up here where these three dots are and you go down here where it says more tools and then go under extensions.

That’s how you can find all the extensions that you have you can see up here along the top right under your toolbar. You can see all the extensions and sometimes it just really gets loaded, so you can go in and even turn them off see this one. Here I have a Facebook pixel helper. I just turned it off for now, because different things that I’m not using a font face ninja. This is well actually well.

You don’t need to know what it does, but anyway, we’re not talking about all that stuff, but I have it turned off. So when I go to use it, I pull it up to buddy. I use all the time and I have it turned on so I just wanted to show you because one time by accident, I don’t know how it happened. I think when I rebooted my computer to Buddy disappeared and I was like whoa what happened and of course, I’m contacting the company know that and then somebody told me we’ll check your extension fire file.

So that’s where they’re at they’re all right there, and if you have extensions you, you know, decide you’re not using anymore. Like I have the sketchpad I haven’t used in a while. I can look at it again. Do I want it and then remove it? If I don’t um a little bit of tip there all right, so let’s look at I uploaded my article and the article. I just sat there and ran it for three minutes. It’s not really a article, but I named it how to make money online and the reason I did that because that’s going to pick up some good suggested tags now.

The first thing I do is I go into my description. What I have there is already saved into YouTube, and I have a article on that. How to save all those defaults is what it’s called, and I always scroll that down and then I add stuff that had pertains to this article. So the first thing I do is put the name of the article how to make money on line, and then I go from there. If I have any links or anything like that, then I add them.

Okay, now, here right below it, it says tags, that’s the first tag that I want how to make money on line and then you just hit enter and there’s your tag now. This is where the magic happens. Okay, you scroll down and it has suggested tags notice. They have numbers next to those are relevancy numbers, the higher that number the better. That means that’s something that’s getting searched: make money from home working; look at it, lots of them nines and tens.

It’s there’s a lot, a lot of people search for making money online. Now I can do this, I can say: oh this one is the number 10. Where did it go? Make money from home I’m going to hit the plus button, it’ll put a little check and then typically, oh well, that didn’t? Okay, let me do another one! There! Oh, it’s going to make a liar out of me. Usually you’ll hit those and it keeps on bouncing up to the top okay, so they’re going to see what it just did it.

I hit it and it bounced up to the top and you’re going to come down and it’s a big pain in the ass. To be honest, so what you do instead is go right here, where it says, tag, tools and select suggested and all those tools are going to fill in and then I can just go down and and click them all at once. Okay, I hit the suggested tags and, for some reason it is not loading, but I don’t want to stop because just hit the suggested tags, and this is what it looks like when it pops up.

I found article here but see here. It has your topic of those suggested tags and we’ll go back to those. You have a list and then it’ll have the relevancy score and usually they’re in order, and then you can go in and click the ones you want. You you’re not always going to use every tag, that’s in there. Sometimes it might not have anything to do with what you’re doing and then over on this side the right side.

It’s going to have tags that you have in your blog and see if they’re relevant and it’s going to start giving you a score of hey. This tags been searched a lot and I got nothing over here at first when I was new, there was nothing. You know you can’t have any analytics unless you have some content, but it’s really exciting. When you start building up that content, you start seeing that hey. These are different tags that have been chosen, and then you can start being a little bit more strategic in what kind of articles that you make.

But in the beginning I really recommend just making how-to articles no matter what area, no matter, what niche that you’re in it could be. You know, weight loss. It could be. You know, animal care, you know if you have dogs or something if you’re into art. You know just do some how-to articles and then you’ll start building from there and you’ll just get tons of ideas all right. So let’s go back, it’s still spinning, so we’re just going to stop it there and what I hid was this suggested tab.

Now I’m going to go in and just go ahead and hit more of these see. Normally it doesn’t it might. Something must be going on because normally, when you hit these, it keeps on flying up and you have to keep coming back up and down so something you know. That’s like you know there goes it just flew up there. Alright was something I wanted to show you and you could sit here and hit the word sort. This is tag tools.

All of this is here because of two buddy. If you don’t have two buddy, you don’t have access to any of this, but go to where it says, sort and all of your tags pop up – and this is really cool look. I accidentally did a duplicate. I have a duplicate, so it says: remove duplicate and you just hit it like that. So sometimes don’t sit and stress out, you know, did I really use that? Is it going to be the same? Just hit the sort tag now, here’s another thing.

Let’s say that you started putting information in for the tags and you went crap. I forgot to put the heading. You don’t have to do that. I have readed other people, you know Rockstar article youtubers, and that was something they suggest it. You put it in the title, you put the same exact words in the description and the first tag. That’s three times, they’re all exactly the same. Now, let’s say I didn’t put it there.

I can move them here, see that it says how to make money on YouTube. Now I think mine said how to make money online. So that’s not even the right one. How to make money online is actually what my tag was and then I can move them around. I can get rid of the duplicates and then I can save it so doing the tags is really easy. Now look right here where it says 243 out of 500. I only get 500 characters, so you might want to use some of the ones that YouTube has suggested.

There are other ways to get tags. Sometimes people will look at other people’s articles, they might search something get the number-one-ranked article and then with well. Let’s try that let’s go look it up. Let me show you. This is something else that two buddy will do just a month now. What I did is, I just went to Google and I typed in how to make money online. That’s my keyword right. My longtail keyword and three hundred ninety three million people are looking this up, probably monthly, okay.

So it’s a very strongly searched tag. Now I can pick one of these first, second or third ranked article. Sometimes I like to pick the newest one, these two number one and three are from 2018, but this one’s a little bit more current make money online. This one says with YouTube ten legit ways to make money online. Let’s do that one, because that’s kind of what I’m talking about so I’m going to pull up.

It should be a article if it’s not yes, it is that’s like sometimes you’ll hit that link and it’ll be a blog and we don’t want a blog. We want a article, so I’m going to pause that real, quick now this is what two buddy has given me all of this information. This person – I don’t even know their name – I don’t even know it so it says practical wisdom is the name of the company and over here to the right.

I see that they have six million views, they have their average duration. As to the duration of this article is ten minutes and see, I get all this analytical information because of to buddy now we’re talking about tags today. So let’s focus on that right. Here are all the tags that this person used on the article now I can hit the a little link and copy them all, but I don’t recommend doing that because you don’t want yours to be exactly the same.

What I typically will do is I’ll go use. Some of the ones from two buddy and then I’ll come in here and look at the highest-ranked ones like here: passive incomes ideas. If you weren’t, sharing passive income ideas, you might not want to pick that one, but I’m working on line 21, this one’s 19. How to make passive income how to make money on the internet, so you can go in and pick some of the higher ones and add it to yours.

Sometimes I will even pick a person that I know is really big in that industry. So, for instance, if I was doing clickfunnels, I might add Russell Brunson’s name, because I know he’s really big or I might pick a couple influencers that I know of that are really big with clickfunnels. Maybe not use Russell’s name because everybody’s doing that. So I might go in and pick a couple of the influencers that I know are really big with clickfunnels and I’ll put their names there.

So I have like names for different things and that helps you as well. So you want to be a little bit strategic, but again for the sake of today’s article, I wanted to show you how easy to buddy makes it for you to find tags. You can do it here, use the suggested tags or go google, your title and then pick a article and pick tags, and you don’t have to pick one article. You could pick two or three and then just start listing them somewhere and then using them.

So hopefully that was helpful. I really highly recommend, at the very least, get the free program and use it for free and check it out and see what it does and at that right now, you’re going to see three articles pop up that are all pretty relevant to what I just talked About today hit the link below and don’t forget, to subscribe and hit that like button, I would really appreciate it. It makes a you know your your ranking go up right, that’s what we’re did it’s all about, but thank you for reading sincerely, and I hope this was helpful to you and I will that’s.

My goal is to put out articles that are going to help you, especially as a beginner, and help you make good decisions so that you can continue to be consistent and stick with it, so that you too can create that passive income.


 

Categories
Online Marketing

Keyword Research with google keyword planner / How to find good keywords?

So if you don’t know what it is, google keyword planner is basically a free tool that is used to help make informed decisions about keywords. A keyword is basically anything you can type into a search box. People will call it long tail keywords and keyword, phrases and there’s a bit of semantics that go into there, but if you’re, just starting out, that’s not something that you need to worry about getting back to keyword, planner.

It was a tool that was built out by Google for advertisers, so it would be easier for them to go ahead and create campaigns on google adwords, basically letting them know information about who’s. Looking for what, at whatever time and how much money, it’s going to cost you to get that click, so you will be able to find information relevant to your audience without wasting your time and money. So if you’re, just starting out, you don’t really need to go ahead and spend hundreds of dollars every month buying new tools.

You just try this out see if you have all the information you need and once you’ve narrowed down your results, your research into a specific section, and only then will you really need to worry about more and more complex and intricate tools. So, to start off, we need to figure out what keyword research is, and why do you need it and who needs it? So if you don’t know keyword, research is basically research on keywords.

That’s pretty self-explanatory, figuring out what people are looking for, figuring out, whether your business aligns with them whether these are the right type of people being able to rank on those ads and, finally, to increase your sales and revenue. We’re basically going to be going over three things in these tutorials, using keywords for SEO, using keyword, planner to drive better results on your PPC campaigns.

That’s pay-per-click and finally, the nitty-gritty of keyword. Research will basically go ahead and look for a keyword that we use in our own agency, so you have a real life working example like we were saying, keyword planner can be used by two people. One are business owners that are trying to create campaigns and finding keywords to convert on it’s pretty much the same process. The only difference is if you’re, a business owner of your goal is to look for a very low small, complete, very low competitive keywords, so that you can spend as little money as you can and ranked number one in that specific search term.

So you can get more visitors that are looking for the ideal target, but if you’re into content, it’s a bit different because you want to rank for that highest hardest, most the keywords behind with the most money. So, if you’re into content – and if you have your own niche blog, if you’re writing about gardening in San Francisco or something it’s a bit different, because you want to rank for the highest competitive keywords.

So if your goal is to make money on your blog with google adsense or something, then you want to make sure that you’re trying to back keywords that have a lot of money behind them. So you don’t want to be the number one blog of a very obscure category with no money behind it. One thing that we found recently when we were doing some research for software is that open source key programs like open source CRMs, an open source.

Anything has very little competition because, to be honest, there is no money to be made in that people that are looking for open source software are generally not the guys that are looking to pay money. So that’s a really cool thing: if your model is generating revenue through google adsense, that’s not the niche you want to be in. So that’s one side of the spectrum. The other side of the spectrum are business owners.

Whether you want to try to create content on your own blog and rank for a specific keyword or you want to figure out which keywords have actual value and which you can afford to get a click for. Because if you want to find something like diet or weight loss, it’s going to be ridiculously competitive for you, so you can’t really sell products on that through google adwords. Well, you could but you’re not really going to make a profit unless you have insane conversion rates, because you’ll be looking at spending tens and twenty dollars per click and above so, what you’re trying to do is look for a decent keyword, which you think we’ll have Good results now, of course, this doesn’t justify everything, there’s still a ton of a/b testing that you need to do with words with URLs with designs and that’s a different topic for another day.

If you don’t have an account already go ahead and create one by going to edwards, google com – and you can just sign in with your google account if you want to the signup process, is very basic. If you’ve built a gmail account, you know how to do this, so once you create your google account, you will be locked into the dashboard of Adwords and it’ll. Show you what you’ve been doing. So if you haven’t done anything right now, it’s just going to be an empty dashboard, but on the navigation bar you’ll, see an option called tools inside tools once you click on the Tools, menu you’ll have a bunch of submenu items, go ahead and click keyword planner Inside that, and now we’re actually ready to begin so once you’re, there you’ll see four different tools in two different categories.

The first category is find new keywords and get search volume, data and the second category is for budgets and forecasts, so we’ll only be looking at the first one, really because unless you’re a very advanced user and are currently spending a lot of money on AdWords, that’s Really not something you’ll be looking into inside that you have three options: search for new keywords, using a phrase website or category second option is get search, volume, data and trends and finally, multiply keyword list to get new keywords.

The first option, the first tool so we’ll just call the tool. The first tool is perfect if you are in the lookout for ideas. Well, if you list your product or your seed keyword, your first thing it’ll basically create a bunch of derivatives of that keyword. It’ll use various amounts of data from your product, your service, and if you input your website, it will go through your landing page and it will see what you’re trying to sell the more information you give this.

Basically, the better results it’s going to give for you. So Serge viral is a digital marketing agency right. The main product that we actually sell is social media management. Let’s go ahead and use this to get some actual results on a campaign that we can use to get more businesses to pay us to manage their social media. What we’re going to do is go ahead and type social media agency, or you could say social media management.

Let’s just go ahead and do that because that is the product, not the type of business and we’ll go ahead and put Serge viral calm locations. So initially we are currently actually looking for a campaign we’re doing a bunch of ads to advertise to people in the UK, so I’m going to go ahead and have United Kingdoms United Kingdom’s as my country. So if you are in the UK, you would know that Google AdWords is expensive and that’s not really a bad thing.

As long as the market makes sense, you wouldn’t really have a problem. There is a bunch of stuff that you want to do this. The first thing is the product key words: these are what your product is, you can add more than one you can add like a bunch of stuff so like, if you have a I mean we could technically add like social media SEO, digital marketing and all of That to get results customized directly to your business, but we’re doing this on a very micro level, because we want to only sell this one product because we have capacity to handle a lot of that.

And that would be perfect for us right now because, unlike SEO, Google Keyword planner is about giving you instant results. You don’t want a plan for like two years ahead, because these things change and you will have to keep on updating these stuff. So I’m ready to sell social media management right. We have your landing page and we’ll click United Kingdom English. We can check check google and google + Partners.

I ideally search for Google because I don’t need that information right now, so negative keywords it. This is a very interesting a lot of people completely disregard that, and that’s a really bad thing to do so. What a negative keyword is is that it removes a specific. It removes a specific type of people so, for example, if you’re selling in a item that you know that someone, if it’s a very confusing item right, for example, if it’s social media management – and we can put tools as a negative keyword, because we don’t want people That are looking for social media tools.

We want people that are looking for social media agencies and it can be very confusing. So if someone is looking for social media management tool, we’re not their customer, we want people looking for social media as a service. So do we have that you can change the date range? How, since when have they taken it? What we generally do is we take it from July, and we just take it, as you know, as far back as possible, just because we could get a better understanding of that information.

We can have keyword filters based on the amount of searchers, so whether people are looking for only a hundred times or you want to avoid people under a specific amount of searches, and you can decide how the competition you want it to be. Of course, a initially. If this is your first time, I think you should avoid this, but yes, you have this information. You only show ideas that are closely related.

So what I? What we basically do is the first time we just go completely ham and then worry about this later. You can always refine and you will have to refine, but don’t worry about that right now, so we have the search traffic data, so we know that yes, it’s gone up slightly on average. Now, for that specific keyword that we’re looking for social media management – that’s pretty brutal, it has two thousand six hundred searches average per month, which is great.

The competition is medium, but the suggested bid is insane. So if I’m getting a click, they expect me to put twenty dollars well, seventeen dollars and that just doesn’t make sense right. So we need to figure out. I mean we can do a bunch of things. We can try to figure out if there’s something cheaper. Like look at this digital agency SEO, there’s 10 people looking for it and the suggested bid is madness, so we can do a bunch of things right now that we have that information.

We can. We know the trends of data you can see if people, what type of people look for this mobile has grown up. I think that I mean mobile. Tate has gone up. That’s probably just more people using mobile devices, then actually that specific search term going up. So we have this information and how exactly is it? Do we find something that we think makes sense right like social media, for dummies, this isn’t someone.

So what you need to do is go through these keywords, one by one really and go through these ad group ideas right. So ad group ideas are basically bulk keywords that, for example, if you click digital agency, it breaks down into little little keywords in that. For you to see, if there’s actually any viability, so it suggested bit if you have keywords without suggested bids. That generally means that not a lot of people are advertising on.

It could also mean that there’s very few people so that it doesn’t really show stats. So, for example, let me just check this out. You can open, add it in ad preview to see if, okay, let’s preview, this in the United Kingdom and we will see ya. So there is a ton of advertising on this particular keyword, and we really don’t want to hit that, even though it says like, even though it’s a dash it just basically doesn’t have enough data because there’s only probably like one or two searches.

So if they say ten, it’s generally between 0 to 10, so we’ve done I mean before I did this article. We went through like a bunch of keyword, ideas to find exactly what we wanted and what we’d really figured out was. You need to understand how a customer your specific customer would think right. So you would need to understand how your specific customer would think and what we did was we found out that we can go ahead and I mean a lot of agencies.

Don’t really have their pricing publicly visible. There was a ton of people that were just looking for social media management price. Even though social media management price was ridiculously expensive at ten dollars. We managed to find that there’s a good bunch of people that are searching for social medium packages. You can see that the trend is generally going up. There is about 140 people, yes, that’s not a ton of people, but you don’t need to find keywords with millions and thousands of people searching for.

Actually it’s better. If it’s a small group of people that you think are going to be your perfect audience right, we can see that is medium competition, but the suggested bid is low. There are people advertising on it, but it’s something that you can test out because for for our product in particular, you’re looking at spending 300 plus dollars per month for us to manage that. So if we get a click at three dollars and then if we convert our sale at around 20 clicks or even if we convert our sale at a hundred klicks, we still come out ahead in that campaign.

What you really need to do is understand how a keyword plays into the role of traffic to conversion to lead at finally closing that sale, but you also need to understand price is very subjective. If someone is selling a five dollar item, this doesn’t even make remote sense right. But if you are someone who is selling a large ticket item like us, then this is completely fine, because three dollars is simply a drop in the proverbial bucket.

If you’re going to find someone who is very interested in seeing the price of the product that he or she is about to purchase, so what we would generally do is find something like this, maybe even social media, marketing packages or social media services pricing, even though That is actually a bit competitive, so if we go ahead and look at the preview on how badly this is clustered, let’s just put code out UK as well, you can actually see our ad because we’re the first rank their social media marketing pricing.

How much should you pay, so I hope this article help you guys we