Categories
Online Marketing

How Google Interprets Your Webpage (Keyword Analysis)

In other words, it’s good when you can make that match and here’s what I mean to say these are websites we get to control the wording of, and that’s very good that allows us to change.

The wording to make the web sites appear for the things that we think are important now. What I want to do is really quickly make a comparison of what’s on these pages now, to what Google’s tool tells us that thinks these pages are all about that way. You can understand the best matches, that’s for those of you, especially who have lengths or websites that you want to promote. But you cannot control the content.

So you can’t just use willy-nilly any keywords and expect to rank for them easily, because if there isn’t much of a quality score there, if you really don’t have the words on the page that you’re trying to backlink yourself for then it takes way more backlinks to Get the same effect and you want to go after the low-hanging fruit. First, the things you know where you can get in front of visitors that relate to your business, on keywords that don’t take forever to win, build yourself up for the ground up, go after the harder keywords later.

So I want to show you a trick in Firefox. You can set the homepage to whatever you want and they got a little trick for that right now. I have it set to this. If I hit tools options then I can choose for my homepage whatever it is that I want to be the homepage, but I can use more than one so read how I do it. Let me just close this here’s the way you open, multiple pages, all at the same time, in Firefox, immediately I’m going to put a pipe at the end of the first line, just to show you a pipe right above your Enter key on a qwerty keyboard.

You’ll see the pipe, it looks kind of like a letter L, but it comes out a little differently and you got to hold down the shift key to hit it. So it’s shift plus the key right above enter. Okay, and it looks like this. Okay, that’s it! That’s how it looks almost like a letter L, but it’s not a letter. L right, that’s the that’s the guy right there. So what I want to do is put one of those at the end of here.

It’s a delimiter just like setting your CSV files to the same delimiter. This is another use of the pipe, and so then I’m going to back up to get the next one up, I’m going to put a pipe there. Then I’m going to back space to get the next one up put a pipe they’re. All I’m doing is just lining these things up no spaces at all, just lining them up one after the next. That way, I can take this whole thing now and I can copy this okay and I can go on a Firefox and I can go to my tools, options and I can just highlight this and just paste right over it boom and then go okay.

Now, if I relaunch it, it’s using the new information now look the SK tools first, because that’s the first one in the list then comes this, which is the first thing I threw up. I created a real, quick template on here by just grabbing a free template and starting it. I don’t mean to do anything with it. I was just playing with them, so it’s sitting here and then on this web page. It’s a there’s, nothing there.

Yet so it’s using a filler page, a word of warning: real quick, Google notes the stuff it pulls in stuff. That’s google adsense! It doesn’t count these to the quality score, the page so much because it knows that these change, whenever it, whenever you refresh the page, they really can’t related searches, don’t matter too much, but when google’s evaluating what the pages are about anyway, remember it doesn’t seem like A human it sees them like a robot and what it sees is hostmonster this that and the other media shared a lot of stuff that deals with hosting and Google knows exactly what all that stuff is about.

Wording like web host and so on and so goes very clear on on a lot of the wording that shows up in the page source and all of these things hosting features you know and so on. So Google knows what these pages are about, not by just looking at the way they look, but looking at the source code instead right that really helps it understand what the page is probably about. Okay and then what then we had this on one website.

That was our dumb peach that we just uploaded and we have a perfect copy on the last website: the sub okay. So we got our building websites now building websites today and we have our dummy copy there. So how do all these things look to google? Let’s start with the first one mo g pro, i’m going to copy go to the keyword tool, i’m going to paste it in and i’m going to hit Search and it’s going to tell me what it thinks the page is about now.

Remember, that’s sort of this contact us form page is really the only thing on this entire page has just contact us it’s about it. Ok, all the coding relates to that. So, what’s it show contact us page example: email contact, form website, contact, forms, contact, us page examples da da da da, so it sees my page is something that can come up for searches on these keywords right, I’m not there. Unless I back like the heck out of myself or make my website a lot larger wrapped around these themes, ok, but but I could, I could win those spots.

Other guys are beating me now because they did that work that I haven’t done yet. Ok. So that’s what this page is about the way it helps. You really understand what the quality score is. If I want to make this page rank for Benton Harbor mother’s day flowers, I’m going to have a ridiculous amount of work to do to get that, because my page is clearly nothing at all about that. If I want to make it about that, I changed the coating on my page.

I edit this page and add stuff in about Benton Harbor mother’s day flowers. Then, when I come back, google goes oh and it throws up wording here about benton harbor mother’s day, flowers or Mother’s Day, flowers or benton, harbor michigan. Anything like that any combinations, okay, that it sees. I have some relationship to okay. So what if we take? A look at the next site that said this is a different thing altogether.

It’s mo g pro, but it’s another website, it’s the one with the dash. So, let’s try that okay, the one with a dash now guess what it’s all web hosting web hosting reviews best web hosting site web space, low cost web hosting fast web hosting everything is about web hosting. That’s the only stuff that Google sees that this page is really about, because there’s almost nothing on it. Most of this stuff is just add, stuff pulled in from elsewhere, and this is google adwords.

These are like google partner, probably, and the only thing left is all the stuff that deals with hosting and help center in a domain check and affiliates in terms that all relate to host monster. So google says: oh, I know what that’s got to be about. You know, and and that’s it it’s showing us what it says – web hosting stuff all right. What about the next page dummy testing? Okay and that’s our just dummy page here on building websites today com.

So what if I look at that paste search website, tester front page browser, tester website, tester frumpy HTTP make new page exam websites, whatever exam websites is really about. I know examination websites, but these are keyword ideas. It gives me for that, and that was this page here – building websites today, what about building websites? Now it’s the exact same thing. So, let’s take a look. Does the word today are now affect it at all, no read if I pasted that over the top and now take a quick look, make sure you remember what these are the last ones: exam websites, for example.

Let me hit search, see if anything changes nope. It’s identical, it’s identical because the content is identical right, that’s the point, so content matters, a great deal and dummy page testing, new place, holder website front page has a lot to do with wine. Seeing words like these okay: these are the related phrases that google says matter that my sites about, and so this is the importance of going after the key words here you see.

These are your low hanging, fruit keywords because google already associates it with your page. If I say I don’t want these, I want something else. Then I need to change the page. I have to be able to go edit the page and make it what I want. Okay. Otherwise, if you’re just doing an affiliate page that belongs to someone else, and you can’t touch it, then you’re just stuck with whatever it is, that they do with the page and the keywords that better your low hanging fruit are going to be whatever shows up in The list that you can use – okay and that’s the importance of quality score, see quality score means.

The keywords that relate to your content, the best page by page well site by site, is the best that that you can go for most easily. If I really wanted this to show up on the front page for these keywords, I would download this list of keywords, and I would do a Moche run. The backlinking run on these literally. These would be my keywords and I would drive this thing right to the top of Google like this.

For the most part, now the rest of what has to compete with is other websites that are going after the same keywords. They probably have more on their page. They probably have images with alt coding. They probably have links that point at other pages, all that sort of thing they probably have a lot more words, and so my page is still going to have difficulty ranking because it’s just really low quality.

As a page there’s not much to it, it doesn’t matter so much that it’s white space, what matters is there’s no images. There’s no links to other pages on my website to continue reading more related information, nothing’s here right and that’s the point of our placeholder website. Doing all that work for you, so you don’t have to go, find images and you don’t have to think about the all coding and you don’t have to do anything else.

It’s just the easiest way to use the mo g pro to make these things work. For you, whatever, whichever one’s matter to you right, that’s the idea there. Ok, so that’s the importance of that. That is the difference between promoting this for the low-hanging fruit keywords, google sees and just simply trying to put in keywords that I want which have nothing to do with what google sees on my page. Ok, that will take forever to get this thing to rank for, even if I put a lot more content on the page and some.

Maybe if I put some images and include phrases like mother’s day, flowers and maybe a picture of benton harbor michigan and include that too, then I have a chance, but it would still take a lot of keywords because it’s really just such low optimization for anything at All there’s not much there, that’s the importance of having control over your web pages as well, and we do that with emoji pro all the time we take websites.

We create our own version of the page. We use their images and their everything else, but we put them on our own website. They will not mind ninety-nine percent of the time as long as we’re selling their products. That means we’re not infringing on a copyright. We’re not claiming to be some other company, we’re not a competitor, we’re selling their products on their behalf and as long as we don’t change the terms and conditions or disclaimers or a buy.

You know there anything that that involves their legalese or their claims. Then we’re perfectly fine if they say lose 10 pounds in ten weeks, we better not say lose 20 pounds in ten weeks. That’s a change of terms all right change of expectations. Anyway, we got to be legitimate, you know, and so as long as we use their stuff to promote their stuff by and large they’re going to be happy to get the extra sales from our websites.

Ninety-Nine percent of guys who make a lot of money with affiliate marketing, do it by creating their own website. That’s based partly on the wording that came off the original website and their own wording. Some of the materials that came off the original website, maybe some of their own materials, that that leads people to those guys and that’s ninety nine percent of the winners in affiliate marketing.

This is very powerful. Okay, because this search to see what Google says it understands from your web page – and you can use this on individual pages – you can do – is / and then have a deeper page. You know if I had a mother’s day, flowers on here. If I had a page like that on here – and I don’t but if I did, I could do a search on that. That might be the page I want to promote because it has the low-hanging fruit that I need for some of those keywords.

So if you do have a multi-page site or a site where you can, even as an affiliate where you can promote more than one page of that site, you can promote like five different pages of the site and they’re all different. They all come at the site from different angles. You know and so you’re picking what you think you can promote best then check each of those pages out, see which keywords show up for each page that are low-hanging fruit and make an individual project for that page.

For those low hanging, fruit keywords and then do another page whatever it is, you know forex stuff right and then find the low-hanging fruit keywords and do that as a separate project, and it can be on your same site or a new site. It’s good when your sites actually relate to the same kind of thing, but there’s tricks to that. You can do the subdomain stuff such that you get the keyword, dot, website, calm and you can separate it that way and we’ll talk about that in a little while how to create a project and then turn it into a full-out subdomain on your website.

You’re going to you know, that’ll, just open a lot of doors. That way you can have the same website do different things, for instance, just real, quick anybody who sees this. You know mo g pro com right, I could have us. I could create a whole project and then make that folder that project into a subdomain say it was about industrial forklifts. Then I could create a subdomain called forklifts, moji procom, and maybe I do another one about forex, stuff, right, forex, stuff, dot, moji procomp and then another one and another one and another one, even if they’re unrelated.

What’s the point of this, Google recognizes that you’re, organizing intentionally sections of your website same website different sections, and so that increases the quality score all the way around Google’s going to tend to know to show this. It’s going to tend to know to show this ok for different searches and Google likes that organization, and that really helps you rank a lot. It’s a very whole thing to do too, which is nice.

I mean you can make everything work very easily project by project with that little strategy alone, and this is – and we do our runs the exact same way. We just do a little bit more stuff to change it into this sort of thing. It’s not hard at all so I’ll get into that some time here in this series. Alright, what I want to do now is break off and go to the next thing. Okay,


 

Categories
Online Marketing

Google Places for Local Business Florida | Boynton Beach | Delray Beach

Are you tired of advertising on yellow pages, with little to no results? We help you get more business using the power of the internet. We put your business on the first page of Google, with a professionally optimized google places listing, don’t delay and get your Google Places package from us today.


 

Categories
Online Marketing

Keyword Research with google keyword planner / How to find good keywords?

So if you don’t know what it is, google keyword planner is basically a free tool that is used to help make informed decisions about keywords. A keyword is basically anything you can type into a search box. People will call it long tail keywords and keyword, phrases and there’s a bit of semantics that go into there, but if you’re, just starting out, that’s not something that you need to worry about getting back to keyword, planner.

It was a tool that was built out by Google for advertisers, so it would be easier for them to go ahead and create campaigns on google adwords, basically letting them know information about who’s. Looking for what, at whatever time and how much money, it’s going to cost you to get that click, so you will be able to find information relevant to your audience without wasting your time and money. So if you’re, just starting out, you don’t really need to go ahead and spend hundreds of dollars every month buying new tools.

You just try this out see if you have all the information you need and once you’ve narrowed down your results, your research into a specific section, and only then will you really need to worry about more and more complex and intricate tools. So, to start off, we need to figure out what keyword research is, and why do you need it and who needs it? So if you don’t know keyword, research is basically research on keywords.

That’s pretty self-explanatory, figuring out what people are looking for, figuring out, whether your business aligns with them whether these are the right type of people being able to rank on those ads and, finally, to increase your sales and revenue. We’re basically going to be going over three things in these tutorials, using keywords for SEO, using keyword, planner to drive better results on your PPC campaigns.

That’s pay-per-click and finally, the nitty-gritty of keyword. Research will basically go ahead and look for a keyword that we use in our own agency, so you have a real life working example like we were saying, keyword planner can be used by two people. One are business owners that are trying to create campaigns and finding keywords to convert on it’s pretty much the same process. The only difference is if you’re, a business owner of your goal is to look for a very low small, complete, very low competitive keywords, so that you can spend as little money as you can and ranked number one in that specific search term.

So you can get more visitors that are looking for the ideal target, but if you’re into content, it’s a bit different because you want to rank for that highest hardest, most the keywords behind with the most money. So, if you’re into content – and if you have your own niche blog, if you’re writing about gardening in San Francisco or something it’s a bit different, because you want to rank for the highest competitive keywords.

So if your goal is to make money on your blog with google adsense or something, then you want to make sure that you’re trying to back keywords that have a lot of money behind them. So you don’t want to be the number one blog of a very obscure category with no money behind it. One thing that we found recently when we were doing some research for software is that open source key programs like open source CRMs, an open source.

Anything has very little competition because, to be honest, there is no money to be made in that people that are looking for open source software are generally not the guys that are looking to pay money. So that’s a really cool thing: if your model is generating revenue through google adsense, that’s not the niche you want to be in. So that’s one side of the spectrum. The other side of the spectrum are business owners.

Whether you want to try to create content on your own blog and rank for a specific keyword or you want to figure out which keywords have actual value and which you can afford to get a click for. Because if you want to find something like diet or weight loss, it’s going to be ridiculously competitive for you, so you can’t really sell products on that through google adwords. Well, you could but you’re not really going to make a profit unless you have insane conversion rates, because you’ll be looking at spending tens and twenty dollars per click and above so, what you’re trying to do is look for a decent keyword, which you think we’ll have Good results now, of course, this doesn’t justify everything, there’s still a ton of a/b testing that you need to do with words with URLs with designs and that’s a different topic for another day.

If you don’t have an account already go ahead and create one by going to edwards, google com – and you can just sign in with your google account if you want to the signup process, is very basic. If you’ve built a gmail account, you know how to do this, so once you create your google account, you will be locked into the dashboard of Adwords and it’ll. Show you what you’ve been doing. So if you haven’t done anything right now, it’s just going to be an empty dashboard, but on the navigation bar you’ll, see an option called tools inside tools once you click on the Tools, menu you’ll have a bunch of submenu items, go ahead and click keyword planner Inside that, and now we’re actually ready to begin so once you’re, there you’ll see four different tools in two different categories.

The first category is find new keywords and get search volume, data and the second category is for budgets and forecasts, so we’ll only be looking at the first one, really because unless you’re a very advanced user and are currently spending a lot of money on AdWords, that’s Really not something you’ll be looking into inside that you have three options: search for new keywords, using a phrase website or category second option is get search, volume, data and trends and finally, multiply keyword list to get new keywords.

The first option, the first tool so we’ll just call the tool. The first tool is perfect if you are in the lookout for ideas. Well, if you list your product or your seed keyword, your first thing it’ll basically create a bunch of derivatives of that keyword. It’ll use various amounts of data from your product, your service, and if you input your website, it will go through your landing page and it will see what you’re trying to sell the more information you give this.

Basically, the better results it’s going to give for you. So Serge viral is a digital marketing agency right. The main product that we actually sell is social media management. Let’s go ahead and use this to get some actual results on a campaign that we can use to get more businesses to pay us to manage their social media. What we’re going to do is go ahead and type social media agency, or you could say social media management.

Let’s just go ahead and do that because that is the product, not the type of business and we’ll go ahead and put Serge viral calm locations. So initially we are currently actually looking for a campaign we’re doing a bunch of ads to advertise to people in the UK, so I’m going to go ahead and have United Kingdoms United Kingdom’s as my country. So if you are in the UK, you would know that Google AdWords is expensive and that’s not really a bad thing.

As long as the market makes sense, you wouldn’t really have a problem. There is a bunch of stuff that you want to do this. The first thing is the product key words: these are what your product is, you can add more than one you can add like a bunch of stuff so like, if you have a I mean we could technically add like social media SEO, digital marketing and all of That to get results customized directly to your business, but we’re doing this on a very micro level, because we want to only sell this one product because we have capacity to handle a lot of that.

And that would be perfect for us right now because, unlike SEO, Google Keyword planner is about giving you instant results. You don’t want a plan for like two years ahead, because these things change and you will have to keep on updating these stuff. So I’m ready to sell social media management right. We have your landing page and we’ll click United Kingdom English. We can check check google and google + Partners.

I ideally search for Google because I don’t need that information right now, so negative keywords it. This is a very interesting a lot of people completely disregard that, and that’s a really bad thing to do so. What a negative keyword is is that it removes a specific. It removes a specific type of people so, for example, if you’re selling in a item that you know that someone, if it’s a very confusing item right, for example, if it’s social media management – and we can put tools as a negative keyword, because we don’t want people That are looking for social media tools.

We want people that are looking for social media agencies and it can be very confusing. So if someone is looking for social media management tool, we’re not their customer, we want people looking for social media as a service. So do we have that you can change the date range? How, since when have they taken it? What we generally do is we take it from July, and we just take it, as you know, as far back as possible, just because we could get a better understanding of that information.

We can have keyword filters based on the amount of searchers, so whether people are looking for only a hundred times or you want to avoid people under a specific amount of searches, and you can decide how the competition you want it to be. Of course, a initially. If this is your first time, I think you should avoid this, but yes, you have this information. You only show ideas that are closely related.

So what I? What we basically do is the first time we just go completely ham and then worry about this later. You can always refine and you will have to refine, but don’t worry about that right now, so we have the search traffic data, so we know that yes, it’s gone up slightly on average. Now, for that specific keyword that we’re looking for social media management – that’s pretty brutal, it has two thousand six hundred searches average per month, which is great.

The competition is medium, but the suggested bid is insane. So if I’m getting a click, they expect me to put twenty dollars well, seventeen dollars and that just doesn’t make sense right. So we need to figure out. I mean we can do a bunch of things. We can try to figure out if there’s something cheaper. Like look at this digital agency SEO, there’s 10 people looking for it and the suggested bid is madness, so we can do a bunch of things right now that we have that information.

We can. We know the trends of data you can see if people, what type of people look for this mobile has grown up. I think that I mean mobile. Tate has gone up. That’s probably just more people using mobile devices, then actually that specific search term going up. So we have this information and how exactly is it? Do we find something that we think makes sense right like social media, for dummies, this isn’t someone.

So what you need to do is go through these keywords, one by one really and go through these ad group ideas right. So ad group ideas are basically bulk keywords that, for example, if you click digital agency, it breaks down into little little keywords in that. For you to see, if there’s actually any viability, so it suggested bit if you have keywords without suggested bids. That generally means that not a lot of people are advertising on.

It could also mean that there’s very few people so that it doesn’t really show stats. So, for example, let me just check this out. You can open, add it in ad preview to see if, okay, let’s preview, this in the United Kingdom and we will see ya. So there is a ton of advertising on this particular keyword, and we really don’t want to hit that, even though it says like, even though it’s a dash it just basically doesn’t have enough data because there’s only probably like one or two searches.

So if they say ten, it’s generally between 0 to 10, so we’ve done I mean before I did this article. We went through like a bunch of keyword, ideas to find exactly what we wanted and what we’d really figured out was. You need to understand how a customer your specific customer would think right. So you would need to understand how your specific customer would think and what we did was we found out that we can go ahead and I mean a lot of agencies.

Don’t really have their pricing publicly visible. There was a ton of people that were just looking for social media management price. Even though social media management price was ridiculously expensive at ten dollars. We managed to find that there’s a good bunch of people that are searching for social medium packages. You can see that the trend is generally going up. There is about 140 people, yes, that’s not a ton of people, but you don’t need to find keywords with millions and thousands of people searching for.

Actually it’s better. If it’s a small group of people that you think are going to be your perfect audience right, we can see that is medium competition, but the suggested bid is low. There are people advertising on it, but it’s something that you can test out because for for our product in particular, you’re looking at spending 300 plus dollars per month for us to manage that. So if we get a click at three dollars and then if we convert our sale at around 20 clicks or even if we convert our sale at a hundred klicks, we still come out ahead in that campaign.

What you really need to do is understand how a keyword plays into the role of traffic to conversion to lead at finally closing that sale, but you also need to understand price is very subjective. If someone is selling a five dollar item, this doesn’t even make remote sense right. But if you are someone who is selling a large ticket item like us, then this is completely fine, because three dollars is simply a drop in the proverbial bucket.

If you’re going to find someone who is very interested in seeing the price of the product that he or she is about to purchase, so what we would generally do is find something like this, maybe even social media, marketing packages or social media services pricing, even though That is actually a bit competitive, so if we go ahead and look at the preview on how badly this is clustered, let’s just put code out UK as well, you can actually see our ad because we’re the first rank their social media marketing pricing.

How much should you pay, so I hope this article help you guys we


 

Categories
Online Marketing

fix: google keyword planner tool free no adword campaign in 2018

So if you see here, this is more than idea what you’re going to be greeted with and more than likely you’re not going to know what to do here most of the times. What most people do? Is they start using a campaign like I did like the first five or six times and I couldn’t find any fix for it, so I’m going to go ahead and show you how easy it is to get bypassed.

So the first thing you want to do is go over here with this experience with Google Ads click on that. Okay. The next thing you want to do is so you want, according where it says, create an account without campaign, just go ahead and click on that. Okay and then finally, just click on submit to it. Just basically confirm this over here: okay and then quitting says: congrats you’re all done then go ahead and explore your account and that’s it now.

You have access to your keyword planner, so I’m going to go ahead and open. It go to keyword planner here and okay. I’ve been finding new keywords and then in here just go to an enter anything. So I’m going to go to an end or something like digital marketing, for example, and so see, it’ll go ahead and allow me to start searching – and it’s going to give me all the details, so very very simple fix anyways.

I just want to share this. In case you’re having those kind of issues, so that’s it for now bye,