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Online Marketing

Keyword Research with google keyword planner / How to find good keywords?

So if you don’t know what it is, google keyword planner is basically a free tool that is used to help make informed decisions about keywords. A keyword is basically anything you can type into a search box. People will call it long tail keywords and keyword, phrases and there’s a bit of semantics that go into there, but if you’re, just starting out, that’s not something that you need to worry about getting back to keyword, planner.

It was a tool that was built out by Google for advertisers, so it would be easier for them to go ahead and create campaigns on google adwords, basically letting them know information about who’s. Looking for what, at whatever time and how much money, it’s going to cost you to get that click, so you will be able to find information relevant to your audience without wasting your time and money. So if you’re, just starting out, you don’t really need to go ahead and spend hundreds of dollars every month buying new tools.

You just try this out see if you have all the information you need and once you’ve narrowed down your results, your research into a specific section, and only then will you really need to worry about more and more complex and intricate tools. So, to start off, we need to figure out what keyword research is, and why do you need it and who needs it? So if you don’t know keyword, research is basically research on keywords.

That’s pretty self-explanatory, figuring out what people are looking for, figuring out, whether your business aligns with them whether these are the right type of people being able to rank on those ads and, finally, to increase your sales and revenue. We’re basically going to be going over three things in these tutorials, using keywords for SEO, using keyword, planner to drive better results on your PPC campaigns.

That’s pay-per-click and finally, the nitty-gritty of keyword. Research will basically go ahead and look for a keyword that we use in our own agency, so you have a real life working example like we were saying, keyword planner can be used by two people. One are business owners that are trying to create campaigns and finding keywords to convert on it’s pretty much the same process. The only difference is if you’re, a business owner of your goal is to look for a very low small, complete, very low competitive keywords, so that you can spend as little money as you can and ranked number one in that specific search term.

So you can get more visitors that are looking for the ideal target, but if you’re into content, it’s a bit different because you want to rank for that highest hardest, most the keywords behind with the most money. So, if you’re into content – and if you have your own niche blog, if you’re writing about gardening in San Francisco or something it’s a bit different, because you want to rank for the highest competitive keywords.

So if your goal is to make money on your blog with google adsense or something, then you want to make sure that you’re trying to back keywords that have a lot of money behind them. So you don’t want to be the number one blog of a very obscure category with no money behind it. One thing that we found recently when we were doing some research for software is that open source key programs like open source CRMs, an open source.

Anything has very little competition because, to be honest, there is no money to be made in that people that are looking for open source software are generally not the guys that are looking to pay money. So that’s a really cool thing: if your model is generating revenue through google adsense, that’s not the niche you want to be in. So that’s one side of the spectrum. The other side of the spectrum are business owners.

Whether you want to try to create content on your own blog and rank for a specific keyword or you want to figure out which keywords have actual value and which you can afford to get a click for. Because if you want to find something like diet or weight loss, it’s going to be ridiculously competitive for you, so you can’t really sell products on that through google adwords. Well, you could but you’re not really going to make a profit unless you have insane conversion rates, because you’ll be looking at spending tens and twenty dollars per click and above so, what you’re trying to do is look for a decent keyword, which you think we’ll have Good results now, of course, this doesn’t justify everything, there’s still a ton of a/b testing that you need to do with words with URLs with designs and that’s a different topic for another day.

If you don’t have an account already go ahead and create one by going to edwards, google com – and you can just sign in with your google account if you want to the signup process, is very basic. If you’ve built a gmail account, you know how to do this, so once you create your google account, you will be locked into the dashboard of Adwords and it’ll. Show you what you’ve been doing. So if you haven’t done anything right now, it’s just going to be an empty dashboard, but on the navigation bar you’ll, see an option called tools inside tools once you click on the Tools, menu you’ll have a bunch of submenu items, go ahead and click keyword planner Inside that, and now we’re actually ready to begin so once you’re, there you’ll see four different tools in two different categories.

The first category is find new keywords and get search volume, data and the second category is for budgets and forecasts, so we’ll only be looking at the first one, really because unless you’re a very advanced user and are currently spending a lot of money on AdWords, that’s Really not something you’ll be looking into inside that you have three options: search for new keywords, using a phrase website or category second option is get search, volume, data and trends and finally, multiply keyword list to get new keywords.

The first option, the first tool so we’ll just call the tool. The first tool is perfect if you are in the lookout for ideas. Well, if you list your product or your seed keyword, your first thing it’ll basically create a bunch of derivatives of that keyword. It’ll use various amounts of data from your product, your service, and if you input your website, it will go through your landing page and it will see what you’re trying to sell the more information you give this.

Basically, the better results it’s going to give for you. So Serge viral is a digital marketing agency right. The main product that we actually sell is social media management. Let’s go ahead and use this to get some actual results on a campaign that we can use to get more businesses to pay us to manage their social media. What we’re going to do is go ahead and type social media agency, or you could say social media management.

Let’s just go ahead and do that because that is the product, not the type of business and we’ll go ahead and put Serge viral calm locations. So initially we are currently actually looking for a campaign we’re doing a bunch of ads to advertise to people in the UK, so I’m going to go ahead and have United Kingdoms United Kingdom’s as my country. So if you are in the UK, you would know that Google AdWords is expensive and that’s not really a bad thing.

As long as the market makes sense, you wouldn’t really have a problem. There is a bunch of stuff that you want to do this. The first thing is the product key words: these are what your product is, you can add more than one you can add like a bunch of stuff so like, if you have a I mean we could technically add like social media SEO, digital marketing and all of That to get results customized directly to your business, but we’re doing this on a very micro level, because we want to only sell this one product because we have capacity to handle a lot of that.

And that would be perfect for us right now because, unlike SEO, Google Keyword planner is about giving you instant results. You don’t want a plan for like two years ahead, because these things change and you will have to keep on updating these stuff. So I’m ready to sell social media management right. We have your landing page and we’ll click United Kingdom English. We can check check google and google + Partners.

I ideally search for Google because I don’t need that information right now, so negative keywords it. This is a very interesting a lot of people completely disregard that, and that’s a really bad thing to do so. What a negative keyword is is that it removes a specific. It removes a specific type of people so, for example, if you’re selling in a item that you know that someone, if it’s a very confusing item right, for example, if it’s social media management – and we can put tools as a negative keyword, because we don’t want people That are looking for social media tools.

We want people that are looking for social media agencies and it can be very confusing. So if someone is looking for social media management tool, we’re not their customer, we want people looking for social media as a service. So do we have that you can change the date range? How, since when have they taken it? What we generally do is we take it from July, and we just take it, as you know, as far back as possible, just because we could get a better understanding of that information.

We can have keyword filters based on the amount of searchers, so whether people are looking for only a hundred times or you want to avoid people under a specific amount of searches, and you can decide how the competition you want it to be. Of course, a initially. If this is your first time, I think you should avoid this, but yes, you have this information. You only show ideas that are closely related.

So what I? What we basically do is the first time we just go completely ham and then worry about this later. You can always refine and you will have to refine, but don’t worry about that right now, so we have the search traffic data, so we know that yes, it’s gone up slightly on average. Now, for that specific keyword that we’re looking for social media management – that’s pretty brutal, it has two thousand six hundred searches average per month, which is great.

The competition is medium, but the suggested bid is insane. So if I’m getting a click, they expect me to put twenty dollars well, seventeen dollars and that just doesn’t make sense right. So we need to figure out. I mean we can do a bunch of things. We can try to figure out if there’s something cheaper. Like look at this digital agency SEO, there’s 10 people looking for it and the suggested bid is madness, so we can do a bunch of things right now that we have that information.

We can. We know the trends of data you can see if people, what type of people look for this mobile has grown up. I think that I mean mobile. Tate has gone up. That’s probably just more people using mobile devices, then actually that specific search term going up. So we have this information and how exactly is it? Do we find something that we think makes sense right like social media, for dummies, this isn’t someone.

So what you need to do is go through these keywords, one by one really and go through these ad group ideas right. So ad group ideas are basically bulk keywords that, for example, if you click digital agency, it breaks down into little little keywords in that. For you to see, if there’s actually any viability, so it suggested bit if you have keywords without suggested bids. That generally means that not a lot of people are advertising on.

It could also mean that there’s very few people so that it doesn’t really show stats. So, for example, let me just check this out. You can open, add it in ad preview to see if, okay, let’s preview, this in the United Kingdom and we will see ya. So there is a ton of advertising on this particular keyword, and we really don’t want to hit that, even though it says like, even though it’s a dash it just basically doesn’t have enough data because there’s only probably like one or two searches.

So if they say ten, it’s generally between 0 to 10, so we’ve done I mean before I did this article. We went through like a bunch of keyword, ideas to find exactly what we wanted and what we’d really figured out was. You need to understand how a customer your specific customer would think right. So you would need to understand how your specific customer would think and what we did was we found out that we can go ahead and I mean a lot of agencies.

Don’t really have their pricing publicly visible. There was a ton of people that were just looking for social media management price. Even though social media management price was ridiculously expensive at ten dollars. We managed to find that there’s a good bunch of people that are searching for social medium packages. You can see that the trend is generally going up. There is about 140 people, yes, that’s not a ton of people, but you don’t need to find keywords with millions and thousands of people searching for.

Actually it’s better. If it’s a small group of people that you think are going to be your perfect audience right, we can see that is medium competition, but the suggested bid is low. There are people advertising on it, but it’s something that you can test out because for for our product in particular, you’re looking at spending 300 plus dollars per month for us to manage that. So if we get a click at three dollars and then if we convert our sale at around 20 clicks or even if we convert our sale at a hundred klicks, we still come out ahead in that campaign.

What you really need to do is understand how a keyword plays into the role of traffic to conversion to lead at finally closing that sale, but you also need to understand price is very subjective. If someone is selling a five dollar item, this doesn’t even make remote sense right. But if you are someone who is selling a large ticket item like us, then this is completely fine, because three dollars is simply a drop in the proverbial bucket.

If you’re going to find someone who is very interested in seeing the price of the product that he or she is about to purchase, so what we would generally do is find something like this, maybe even social media, marketing packages or social media services pricing, even though That is actually a bit competitive, so if we go ahead and look at the preview on how badly this is clustered, let’s just put code out UK as well, you can actually see our ad because we’re the first rank their social media marketing pricing.

How much should you pay, so I hope this article help you guys we


 

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Online Marketing

How to use Google Keyword Planner for free 2018

Basically you can do one cent and that’s what I do just to keep a campaign running. I don’t have any really active goals or anything like that that I’m trying to do with AdWords, but they only allow you to use the keyword planner if you have an AdWords campaign that is active.

So that’s how I get around that. I just um start a small campaign for something on your site and you know just make it the lowest amount, if you don’t actually have any intent into using AdWords, so just make it like the lowest amount that you can set it at. Just to be able to use the Google Keyword planner tool, so here you are inside the tool and this actually used to it. They’ve improved it in some ways and in some ways it’s gotten a little bit worse.

The ways that it’s gotten a little bit worse is that they don’t give you exact, search numbers anymore. They used to give you like you know. Let’s say it was like 550 in five hundred and fifty three search results every month right now. They would give you something like oh you’re, getting one hundred to a thousand search results every month, so it’s not giving you as exact data. However, it does give you still an idea of a turn and it’s worth going after or a turn.

It’s not worth going after so and because it is straight from Google, I like to use the Google Keyword planner over other tools like SEM rush or AAA traps, because those two tools are known for giving different types of data. Although for me, I’m like, if you know Google’s the main search engine that I’m concerned with, I want to just get my search data from Google directly. So that’s how I feel about it now.

The way that that Google Keyword planner has actually gotten better is they have made these two buttons better in their results. So if you don’t know, if you’re looking for more keyword, ideas – and you want to add that to your list, I would use this button right here. If you already have a list of terms that you want to get the search volume for, I would use this button right here in the second button.

So since we we have a slight list of terms here, let’s get more, let’s, let’s act as if we want to get more keyword ideas, so, let’s type those in just copy paste, those in right there. You can also add a landing page to your website. If you already have some content up, that’s cool – or you can put in a competitor here too, so that you can get some ideas of what their keywords would be. I’m going to skip that for now.

So, let’s just type in our ideas get ideas. Now, Google Keyword planner can be a little finicky. Sometimes you’ll see things like this quite often. What I do is I’ll just go up here and I’ll refresh it again. If I still get it I’ll just kind of play back and forth between these two buttons until it works, I know that sounds really weird, but it does seem to work that way. I really don’t know why it does that.

Maybe it’s a cafe thing and either way in either case just play back and forth between these two buttons and getting ideas so between these three just play that with it and it’ll work, eventually, okay, so yeah here we can add more keyword, ideas to our list. So let’s go ahead and I like to just add these by groups for some reason this isn’t adding things here, but let’s just keep adding more sometimes like I said, sometimes it’s a little finicky and now you guys see that you know the email list group did Not add so we may have to go back and do another search for that to add it later key learning, so anything that is related.

That is closely related to the topic that we’re going to be touching on. That’s what we want to save and if you wanted to, if you wanted to save all this time – and you want to just make it really quick you could at all. But again it’s just going to make more work for you when you’re sorting later on. So, just something to keep in mind so once you’ve added all the things that look relevant to you.

You can go ahead and you can either search over here in the keyword, ideas which is going to give you like individual keyword, ideas or you can go ahead and modify your search, putting in some new terms. Maybe things like make money online or refresh and again it wants to play shy, so you will keep going at it see. I don’t know why it does that now, instead of me, adding all these individual keywords over here, which you could do, you could go through it, I just prefer to add the ad groups.

Also, another good reason you I like to use these ad groups is because, when we export this info, all of these ad groups will be able to sort based on them, which takes out a lot of the sorting that you’ll have to do so. That helps quite a bit. Thank you. Many online money from home work from home earn money. Online courses earn so again, you know, just whatever is most relevant to you now. Let’s say that we’re done here we’re done with our our keyword, ideas and let’s say that I just wanted to find out what these times, what the search volume was for these terms right so I go here.

I go modify, search, I’m going to cancel that click down here and you can enter it like that or you can choose to upload it via a text file or a CSV candidate wants to play dumb for some reason and the. But it’s not even there. This time, so there we go. I don’t know why it’s so weird like that, but anyways here you go and we can add all these terms at all 29, and now you want to click on this once you’re all done once you have you’re satisfied with your keyword list and you have all The terms that you want to add come down here this little down arrow and you’re, going to download the plan and then click Excel CSV, and then it’s a file and it’ll save to your computer and that’s it and that’s how you use Google Keyword planner very Easy very simple: the only thing that I want to reiterate right here is the targeting, so you can change your country here.

The language and the search engine is always either going to be Google or Google and search partners, but I always just use Google and you know, for the United States. If you wanted to narrow down your searches a little bit more, you could just go ahead and type in English. That way, you’re not getting any other suggestions that are not English and you could even sort by a specific city or state if you wanted to.

But unless you are a local business, I don’t recommend doing that. If you are a local business, then I would recommend searching by your state or by your city. So that way, you are knowing exactly how many people are searching for you within your local area and that’s going to give you a much better idea than to target it nationally. So I hope these tips have been helpful for you and you can join me in the next article as we go over longtail Pro


 

Categories
Online Marketing

fix: google keyword planner tool free no adword campaign in 2018

So if you see here, this is more than idea what you’re going to be greeted with and more than likely you’re not going to know what to do here most of the times. What most people do? Is they start using a campaign like I did like the first five or six times and I couldn’t find any fix for it, so I’m going to go ahead and show you how easy it is to get bypassed.

So the first thing you want to do is go over here with this experience with Google Ads click on that. Okay. The next thing you want to do is so you want, according where it says, create an account without campaign, just go ahead and click on that. Okay and then finally, just click on submit to it. Just basically confirm this over here: okay and then quitting says: congrats you’re all done then go ahead and explore your account and that’s it now.

You have access to your keyword planner, so I’m going to go ahead and open. It go to keyword planner here and okay. I’ve been finding new keywords and then in here just go to an enter anything. So I’m going to go to an end or something like digital marketing, for example, and so see, it’ll go ahead and allow me to start searching – and it’s going to give me all the details, so very very simple fix anyways.

I just want to share this. In case you’re having those kind of issues, so that’s it for now bye,