The bad news, however, is that, even with these improvements, a lot of websites still won’t magically turn into speedy experiences. I mean think about it for a second, if you had a bus station and click on a link in your Twitter feed, you wait five seconds.
You wait. 10, you keep thinking. It must be amazing content. If it takes so long to prepare and write, then you get pulled back into reality. A full screen interstitial asking me to buy sunscreen, please, like me, dialog that’s, set to scratch from the content and make the page so small, you can’t even scroll and as if that was enough, a bunch of competing analytics scripts in the background at party hard.
Every second and kill your phone’s battery, or maybe the analytics scripts, just want to stop the phone from suffering and put it out of its misery quickly. I really don’t know in all seriousness, though: all of this wouldn’t be such a big deal for the publishers of those sites. If you were just willing to continue to suffer, but you don’t you’re furious about the current state so furious, then you either don’t bother and click off and studies to just a 40 % of users drop off after just three seconds or decide to install an ad Blocker clicking off is a lose-lose situation.
You are frustrated because you didn’t get to read the article. Your friends post it and publishers are frustrated because they didn’t get a chance to show you other great stuff and relevant ads to help pay to create that free content. An ad blockers might work for you as a reader, but hand the business model of many publishers that depend on ads to help pay for the content offered. But here’s the thing, publishers, obviously don’t – purposely – try to slow down pages.
They add all of these extras to try to increase the monetization of their site and attract more and more readers to help keep the site on business, and then they end up in a tough spot where they feel they need to decide between improving the user experience Or focusing on monetization and user acquisition, these overloaded user unfriendly web sites aren’t a new problem and some have tried to come up with solutions.
The FIR our walled gardens that lock you to a specific content distribution platform. Now you have to implement a custom solution for every single platform and your content cannot be discovered through search engines or link to from other websites by by open web, or you could create a native app and lose even more advantage. The web offers like effortless entry without install or easy distribution of content not terribly attractive either.
We felt this was a problem in need of a simple and elegant solution, a new way to implement an issue, a beautiful, streamlined, wicked, fast content web pages. Without all the extra clutter that is built on the openness of the web and doesn’t try to replace it, it allows everyone to participate and collaborate that publishes platforms and developers all stand behind and benefit from. That’s short.
What accelerated in the open the EM project dramatically improves the performance of mobile sites on the web, often to the point where their load appears to be instant. It’s an open source initiative that relies on existing web technologies and is built in collaboration with many different partners. Many technologies today come with super complicated, build processes, but not so with amp. In fact, an amp 8 is just a normal HTML website with a couple of restrictions and extras no build process, no extra step, because of that it doesn’t require a lot of additional work.
Unlike having to build custom, apps and products for a myriad of platforms and social outlets, in fact, if your website doesn’t use custom JavaScript and is mostly static, you probably don’t even have to create a second version of it for app. Every amp document includes the MJS JavaScript library that delivers optimum performance by adding and validating a few important rules in your markup when looking at an amp document.
The biggest difference you see is that some elements, like the image tag, are replaced with custom elements. That’s done to ensure staying in Fastlane in two critical situations. First, it allows MJS to control the entire load chain and prioritize certain elements and requests over others. In practice. This means that most third-party content and elements below default I’ll load it after the main content arise.
So your users can start reading as soon as possible. Second, ms custom properties strictly required a width, height or other aspect ratio defining attributes to be set. This way, mj’s knows exactly how your page will look like before any assets are loaded and can layout the page. In advance, this prevents the famous flash of unstyled content, the ugliness of a half lured website. That then starts to jump around by loading more stuff, as well as the need to re-render and do additional layout calculations, a browser task that can be very slow.
Every single imitational addition to amp documents is carefully designed to end up the speed of the page 211 and implement rail. A user experience focus performance model, but the chrome team came up with and because MJS comes with a built-in validator that locks to the console. It ensures developers Fastlane as nothing is more frustrating than a speed regression you discovering month later on an end page.
The content is always King and the user experience is Queen no compromises. But if you now say wait, a sec sounds great for users, but how does this help publishers, consider this users love fast content and amp allows platforms like Google, Twitter, Pinterest or LinkedIn to know for a fact that this content is fast, which they can then promise To users in return, if I know it only takes me five seconds to read that article, I do it much more often with many more articles, I’m happy.
The platforms are happy because I’m happy and the publishers is happy because they get to show me more content and just like that everybody wins get started. Writing your first and page today by checking out two tutorials in the description or head directly to am project org to learn more
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