Now, if you’re new to online marketing, then you could probably do with some guidance on the art and the science of it. Now, digital marketing, email, marketing, social media marketing that all terms that you’ve probably heard but knowing how to use how to do them and actually implement that is entirely different thing now.
An important factor remember is that the property industry is seriously lagging behind when it comes to online marketing. This presents property investors and sources with an opportunity to make the most of online strategies now. A lot of people know that there is a real opportunity here and that online marketing is a must for any successful marketing strategy, but they’re still feeling that it’s all a bit of a minefield.
Now, if you’re not sure where to begin, then you may find yourself spending huge amounts of cash on Facebook, Ads google ads without really getting much return. Well, you may even be wasting time, which is your most valuable asset of all now, without seeing any real outcomes in terms of deals. Now, internet usage has grown significantly over recent years, so this correlates directly to the potential of online marketing.
Now the usage figures for facebook and for google are evidence that there is a huge opportunity for marketing, but before you start plowing your hard-earned cash into this, make sure that you’re clear on the landscape that you’re venturing into now to enable you to do this. We can break online marketing into six buckets: that’s social media, marketing, PPC or pay-per-click content, marketing, email, marketing and organic search and SEO, and then finally conversion rate optimization.
So, let’s start with social media. Now this refers to gaining traffic and attention through social media sites such as Facebook, Twitter and YouTube. For example, you can use social media to build relationships with others, for example, to connect with other property investors who may feed you leads and deals, and you can also use it as a platform to share your content and your message now producing content that your target Audience needs will enable you to engage with them.
Content such as blogs articles, how-to guides. They all work really well in building up that engagement. Now, as an example, if you’re targeting bmv deals or below market value deals, you could create a set of articles that provide solutions to the problems that homeowners and vendors face. This audience then starts to trust you through useful to through that useful content that has helped them out.
Okay, so next is PPC or pay-per-click. Now, if you’re more familiar with PPC, it’s basically where advertisers bid an amount to advertise on Google or Facebook or whichever paid traffic platform that they choose now. You’ll have seen these ads at the top of the search results when you type keywords into a search engine. Now, every time the ad is clicked on, the advertiser pays a fee. Now this may sound like it could work out to be expensive, but if you think that five pounds that you’ve spent on a click, for example, could lead to a deal worth 10,000 pounds or more then its peanuts in comparison.
So Facebook also helps you to get information about users and target the audience depending on interest groups and demographics. The importance of this is that you can target your audience with a compelling message, because you know about their interests that compelling message will ensure that they click on the ad and visit your website. Okay, so next is content marketing. Now the definition of content marketing according to the content marketing institute, is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving, profitable customer action now to property sourcing agent, for example.
This audience will be the investors who buy your properties or owners who need your help. Now, when let one when landlords or vendors have a problem, they will spend time doing some research before they eventually decide who they should contact to help them solve their problem. If your content marketing has established you as an expert in their eyes, then you that they will come to now content marketing both raises awareness of solutions and educates them about services.
They may not have been aware of that you offer now. There are lots of different types of content marketing, so let’s just focus on some of the key ones here. Web pages is the first one. There are normal web pages and then there are pages that are classified as content, marketing, solid pillar content, marketing pages, an example of a content. Marketing page for exact could be a two thousand words step-by-step guide on how to sell a house without using an estate agent.
Now a normal web page would be something like a 2 300 word page which sits statically on your website and made lists five ways to sell your house, but that 2,000 word article. That’s the meaty piece of content that somebody wants to read and is going to stab establish you as an authority. So next is article now. This is an incredibly effective way to break complicated concepts up into easy-to-understand information that can quickly be consumed.
Now, if you were looking to find landlords for for rent rent deals, for example, you could create some articles that talk them through the process of a typical rent to rent deal. You can even use it to show testimonials from landlords who you have helped in the past now. This is a really powerful way to attract a bit specific market. In this case, landlords and case studies now creating case studies for vendors or investors is another way that you can showcase your services, providing details of how you have helped other people in their situation will compel them to want to work with you now these online strategies, All work in conjunction with each other and the important thing about content marketing is getting people to view your content, which leads you back to social media marketing that I mentioned earlier, use it social media marketing to get as many people as you can in your target Audience to view your content now, for example, as a property sourcing agent, you need to work out where your market exists and the best way to reach them.
There are no quick fixes and you’ll have to put in a lot of hard work. Now, as you start to Master your work, you can start to put tasks into systems which will allow you to outsource some of the more compute, time-consuming jobs, and now you can find out more about outsourcing in our podcast at Goliath: sourcing, academy com. So if you want to find out about more information about the remaining online marketing buckets, please go to the beginners.
It get our guide, the beginner’s guide to online marketing cheat sheet and you get that at Goliath. Sourcing, academy, com forward, slash upgrade 01. So that’s Goliath: sourcing academy, com forward, slash upgrade 01 and there you’ll get the beginner’s guide to online marketing cheat sheet, which will go through the first three buckets which I’ve mentioned in this presentation. All the notes related to that and then email marketing, organic search and conversion rate optimization here as well.
Well, if you want more property deal, sourcing strategies, tactics and tips do go over to Goliath, sourcing, academy com and you can listen to our Goliath sourcing Academy, podcast. There’s hours and hours of free and valuable tips and advice there for you,