Europe com, which rents furnished apartments in Paris short-term to long-term right. Correct: okay: let’s call your life but anyway that what we’re going to talk about today, though, is a search engine optimization seo.
Many of you may not know what that is, but you wanted trust me search engine optimization is basically getting your business or charity or whatever it is that you’re promoting to come up first on Google, when people search on Google all right, which is obviously very very Valuable now I’m not talking about it, might be very clear. I’M not talking about the ads people get this confused, because when they talk about advertising on Google, that’s when you buy ads, it’s called Adwords and those are the sponsored links that appear over on the right-hand side, and some few of them appear even above the search Results sometimes those are pay us and we’ll talk about those later at the end, but what I’m talking about is different.
What I’m talking about is when someone searches, for example, if you are in the hotel business and someone searches hotel, you want yours to be the first one that comes up on the results, of course, because you’re going to get a lot more business. That way, and I’m talking about search results, so we’re not talking about money involved and not talking about paid advertising. Anybody can have an ad budget and pay for ads and show up on Google, and then I mean it’s it’s strictly a matter of how much you decide to bid for that ad.
So that’s a whole nother thing, but I’m talking about the unpaid not adds just the actual. What we call organic search results that come up. Okay, everybody wants. This is like the hen that lays the golden egg, because you know, of course, there’s a reason why people are paying. I’M somebody told me target paying a million dollars a day for advert. Oh well, there’s the. I think that you know carelessly they are getting results.
I better use google and I don’t know, billions of people hits a day they get and searches and so on, but everybody uses google and that’s how we find things and the everything is on the internet. So Google, you know, there’s a reason behind it all right. So anyway, it’s very very, very valuable for your business, your ad or whatever it is you’re promoting to come up very high in the search results.
Everybody wants this so as a result, there’s a whole industry. That’S evolved around it. They even they call it SEO search engine. Optimization and really you know I hate to say it, but there’s really only one search engine nowadays and it’s google for now. That’S the way things are, I mean sorry, microsoft and yahoo, but google really is uh. You know. Has the vast majority of the market share in search engine stuff? Well, okay, but we’re not talking about the paid ads, we’re just talking about your results.
Coming up first on google there, let me explain a little bit about google because everybody kind of uses it and they understand. If you want to find something, you use google, but there’s more to google that meets the eye. I say why Google is God Google’s, not God, but it’s like. I always say you know Google’s, not God, but God gets his information from google. The magic of google that has created this multi-billion dollar industry is really really really simple, but I need to explain it to you because you need to understand how Google works in order to put it to use for yourself and really profit from it.
Okay, so here’s the basic idea, which I was telling you the other day, I was beginning to explain it to you, but for you for our audience ultimate, basically, every website I mean I’m just simplify it. I’M going to use real simple explanations very over. You know highly oversimplified, but this is the basic idea um and also by the way, Google’s formula. They’Re already call it algorithms that they use to determine what comes up first change.
It’S like a secret. It’S like the cocoa, the other. You know seven secret ingredients of kentucky fried chicken or something like that. It’S highly highly guarded secret and it changes continuously because they’re constantly improving it I’ll get into why that happens is also but the basic idea doesn’t change. The basic idea still remains the same, and that’s the billion multi-billion dollar idea that made these two guys.
You know some of the richest men in the world all right. Here’S the basic idea, oversimplified all right explanation: Google is a set of machines or robots; okay, they go out there and basically read every website on the entire internet every night or whatever it on different varying schedules without getting too detailed um. Sometimes it’s every two weeks: it could be every 20 minutes. It depends on the website.
But anyway, basically, let’s just say overnight, Google robots read every website on the whole entire internet. Okay, now, as you know, websites contain links, so your website might have a link to my website. Okay, now what happens is if ord mean if, if your website has a link to my website, google counts that, as one vote for my website, like a pie, almost like a popularity contest, the basic idea behind this is, if many websites link to my website my Website must be important, so it’s an importance rating sort of like a popularity rating, but you know more about importance, so they scan every website on the internet virtually and they count up all the links.
Now, if you, and also if you have like 100 links on your website to mine, it only counts at once, because you only get one vote. Okay, so each website, which is a dot-com domain, I’m talking about com domains by the way it could be ComNet or whatever, but has to be a top-level domain. So it is you know whatever you know. If it is, let’s see trips, Europe, calm, /, something something /, something something that doesn’t count as a separate domain.
That’S still all trips to Europe, com, okay, so all of trips, Europe, calm and all of its pages. Underneath all the links to my way to get one go one count all right so now, then it that’s like the basic idea of how it ranks it, which website gets the most votes. Okay, then it takes that information and it says well, if I have tons of oats, then my website is more popular or whatever mine is more important.
Then it’s higher in the rankings so the next night, when it when it reads every website on the internet. My vote counts and somebody else some other websites vote. If you follow so like here’s an example, if um you know whatever, if check see market sushi calm has a link to your website. You might get one point of popularity vote. If CNN com links has a link to your website, you might get a thousand votes alright.
So it’s a weighted vote now, it’s so the more popular the website is that link to you the more important your website is. It makes sense in the real world. We would say you know a letter of recommendation from phyllis keeper. One thing: a recommendation from Bill Gates is another thing exactly so it’s a weighted vote all right. So I make sense – and this is that is that’s it. That’S it. That’S the basic idea of how Google works so the result of that magical idea.
It’S so simple! It’S like seeing the best things in the word in the world are so so simple, but the magical results of that are, if you want to know, what’s the most important, what’s the most popular, what’s the best of anything, you can pretty much type it into Google. It’S not just a search engine, people think it’s just for searching the internet, but it’s really magical you can put in anything.
You could put in cellphones New York and find the very very best site on the internet, about cell phones, Newark, and it’s based on the reason magical is because it’s human beings who are creating these links so web people create websites. They create website content. So if the most people are who are mentioning, that term are have linking to that website, it’s the best right now and because o evolved tremendously to the point where it’s it really is updated.
Like almost instantly virtually instantly, I can post a blog post and it’ll show up in Google within 20 minutes. It’S crazy how fast the slow process works. So all right! That’S the basic idea behind Google and you need to understand that before you can. If you want to figure out how to get your business first on the search results, you need to understand a little bit about the mechanics of how it works behind the scenes all right now, um, let’s see ah alright.
So this thing this idea of importance is called page rank, so every website has a pagerank. Google calls at page rank, and that is, I think it goes on a scale from 0 to 10 or 0, like google com is something nine. You know for sure. My point over ten point: oh maybe it’s the only one! That’S a ten-point house up like that, but there’s a pagerank. So obviously it’s that’s what I was describing the higher your PageRank.
If you get a link to your site from a pic from a site that has a nine-point-oh weapon – oh sorry, a nine-point-oh page rank. That’S a really really really valuable. It might be night, I’m just making up numbers – I don’t know, maybe nine thousand times as important as getting a link on a website that has a pagerank of one. So I have a question yeah. For example, if we get a request for someone that wants to link up with us, should I the ranking of that page I mean do I click on the link and see where that that is in perspective to like 985.
Before accepting it, hmm very good question that is a very good question um, and I want you to hold that question: okay, because um, the answer is: if you get an email from somebody who wants to link up with you and trade links with you, don’t want To do it under any circumstances whatsoever and oh so hold that question. Don’T check that off because we’re going to get back to that because that’s that’s covered later: okay, um yeah! You don’t want to do that and I will explain that a minute.
But that’s a great great question: um you do want to, I mean, will come okay, let’s just continue bumpy. That’S going to be kind of answered. Oh it’ll be made clear here when I get to this next part. Alright, so that’s what page rank is again we’re not talking about paid ads. Google adwords, that’s going to be a separate thing altogether, we’re talking about the organic results. Now i’m going to talk about two things that you um, you don’t really want to do.
There are because everybody wants to have to be first on google there’s an entire industry created of consultants. You know, basically, I what I always say is: if I know one thing more than you do, I’m the consultant. You pay me, that’s correct. If you know one thing more than me, you’re the consultant, you know if you can lift a bigger dumbbell you’re, the trainer, okay, whatever anyway, that’s how the world works.
So if I know anything more than you I’m the consultant, you pay me and I didn’t, and I could just beasts. I could be B essing my way, you know how about you know that happens. Obviously, tons and tons and tons of things are going on like that, where, if you just talk a good talk and you sound like you know what you’re talking about you could pay me and you don’t know if it’s like a car mechanic, you don’t know if I know anything I never seen a car before all right, so what happens is there are SEO consultants and I’m not saying that they are all bad but it.
But I am saying that there are a lot a lot, a lot of sto scams and manipulations. All right, so any kind of an sto, scam or manipulation is not going to work. Basically, I’m just saying: don’t do it because it’s not going to work anyway, you can pay money to do it. You can. You can read like how to things about how to manipulate the system, which it kind of is what we’re doing, but in a different way we’re doing it in a legitimate way that is totally permissible by Google.
You know I mean google has a lot of power. Google obviously controls all this, but they have to eliminate people who are absolutely trying to. You know automated use automated systems to manipulate it, because if they didn’t, then their results would all be skewed. Their Google would have no value. They would really destroy the value of Google. The whole benefit of it would be gone if just whoever comes up with an automated robot that can manipulate it, it would be irrelevant in the San.
The rankings wouldn’t mean anything, so they don’t allow manipulations automated manipulations and they that’s. Why that’s one of the reasons why their algorithms change all the time, all right, so, for example, of them are these things called link farms which are simply you know, because of course, when you figure out how it works, the links are what Oh Wow! Why not? Why don’t you just set up a thousand? You know computers, a thousand websites, 10,000 websites that all have links to you.
You know, and it doesn’t work that way because, first of all well, each one only counts for one vote and so on all that. But what happens? Is Google now has formulas to look for that they can spot it. They have really sophisticated our artificial intelligence. Really it’s going out there reading those web pages and seeing is this a legitimate website, or is this just a link farm? A link farm is simply website set up.
That has nothing but links on it. You know simply for the purpose of manipulating Google right. Well, they they it’s easy to spot those, a human being, can look at it. So what they’ve done is they’ve studied what they all have in common and they’ve seen the traits of them and they go okay. If it’s, if it meets these qualifications, Boombah Boombah boom, it’s a link farm, and what do you think they do they ban that they completely eliminate it from their search index Wow and the links that they’re linking to get banned as well and people are actually paying For this yeah yeah yeahs people are actually the service, and you know that’s why they pay like they sell for a certain price they get so many links, like you know, whatever its absolute insanity, you know, and it’s kind of like everything in life.
If you try and scam your way to the top you’re going to fall on your face, so instead of becoming first on the search engine results, you’re not going to be on Google at all, they could put in your name with your middle name and your birth Date and the town you’re born in and they won’t find you because you know they’re going to find your business, because if your domain name gets banned from google, they can’t find you even if they put in the exact name Wow.
So you don’t want that to happen. You obviously don’t want to get banned from google you’re trying to do the opposite. So don’t do that. Don’T don’t buy links. Don’T, and I highly recommend you don’t do those link exchange programs there’s a million link exchange programs. You sign up for them and they sent they send you emails and they say you know, exchange links with me, put a link on your site to my site.
Well, we’re up to that because, obviously that’s another manipulation and what’s happening is if your site has nothing to do with the industry that their site is in or if they’re linking to so many different things that are not related. Google has algorithms for that too. They figure it out, it’s really not hard to figure out, so don’t do it, don’t do it. It doesn’t really work and it really may get you banned from google and you don’t want that all right.
So there are a lot of other. What I call SEO scams and manipulations you want to avoid to things that you know these. These nitwits will recommend, like repeating keywords like putting keywords in the smallest possible fonts on some hidden page and having 10,000 copies of the same word over and over and over again, but that might have worked in 1970, but you know they were on to that. That’Ll get your website banned from google and you’ll have to go through a petitioning process to get them to restore your site to google, and you have to prove that you’re it’ll have to be reviewed by a human being to verify that you’re actually not doing anything.
That’S you know scammy or spammy or whatever, on your website um. The next thing is keywords like white on white. They put white on white background. Don’T do that? That’S automated! It’S so easy! Their computer can easily detect that you’re doing that and boom you’ll be banned from you know. Your website will be banned from google. Don’T do any of that stuff all right! The next thing is not something that’s bad.
It’S just something that’s kind of useless and that mostly not completely in I explain it’s called meta tags. Em, ETA tags, tAES meta tags. So if your SEO consultant tells you well here’s what I’m going to do for you by the way, let me tell you a little quick little story. A friend of mine who owns a bed-and-breakfast business wanted help with his you know, search engine, optimization and all that he he chose not to listen to my advice, which is fine, totally fine.
My place doesn’t come with strings, and but he decided that he would rather hire this SEO consultancy in new jersey, and so he paid them five thousand dollars up front and then fifteen hundred dollars a month and on top of that was his google adwords budget. On top of that, the only thing they did was they created. These meta tags for his website is what they were telling him. He was what they told him he was going to do.
They were going to do for him that he created these meta tags for their website and he they increased his google adwords budget. Well, he got a lot more hits. Of course you did yeah pay more money right, it’s like duh. I said why don’t you pay me? Fifteen hundred dollars increase your budget and you’ll, get more hits to you. Could pay anyone fifteen hundred dollars and increase your budget if you’re going to increase your AdWords budget? Of course, you’re going to get more hits from your AdWords budget, but that’s a whole nother story.
Those hits are not real. It’S like it’s like traffic, it’s like. If you had a retail store and you could buy, you could hire people to walk into your store and leave. That’S what it’s like! That’S exactly what it’s like! If you pay a hundred dollars and I’ll have 20 people walk through your store and leave walk through your store and leave? Oh my gosh, you could have 10,000 people walk through your store and leave.
They don’t buy a single thing, a couple of them shoplift, but nobody buys anything and you get the more money you pay, the more traffic, whether your store is that what you want? No useless hits people who are not even looking for what you’re selling coming to your website you’re buying that you’re absolutely wasting your money totally wasting your money. So some of these, this is a search engine, optimization consultant who’s.
All he did was he took his. You know he took, he wanted access to his AdWords account and he bumped up his budget. Hey. You know a thousand percent and bought a lot more ads and got a lot more hits and he’s like. Oh wow, look at all the I’m getting! Oh my gosh! So what exactly are the meditech? Okay? Meta tags? That’S the other thing that they you it’s a buzzword. That is simply in the code in the basic HTML code for the website.
You will see these little HTML codes and they’re called meta tags, they’re literally just tags that the web browser can read. Computers can read but they’re invisible on the page they’re not for the reader to read okay and they’re just to tag the page for automated purposes. All right, so there are two tags that are useful and about three, no 22 tags that are useful and very, very important that I want to talk about.
The rest of them are useless completely useless. They are once again they’re like ancient technology. This is how things used to work way back when website. When you know HTML was invented. The very first search engines used them and they’re a meta tags for things such as just I’ll have keywords in there and you can put your keys in there. Well, Google doesn’t use that people think they can manipulate if they have a website that sells um.
You know real estate. They think that they can put words in their keywords like sex. So when so many people search for sex they’re going to find my site about real estate, it doesn’t you know it wasn’t. That goes way for that. Google does not use your keywords: they make their own Kingdom, hey their computer reads your site and their computer will tell you what your site’s about, okay, which obviously is an improvement.
It makes the whole thing better. So Google creates its own keepers based on the content of your site. They don’t ask you to come up with your own keywords. That’S obviously, you know ancient ancient technology, so keywords is one example of a meta tag and there’s a whole lot of other meta tags to and SEO. Consultants will tell you that they’re doing all this tedious work on creating meta tags. For you, it’s absolutely useless.
There’S only two minutes, I that important, that you know your mission echo this all right. We here um, I go to go and I put in your site terms your own trips and I’m going to put a space in between. It is two different words trips this year. That’S what happens when I googled it um. Maybe I should spot Europe right, but either way it comes up. It comes that all right, uh wait a minute. Let me see what did I do around here? Oh see interesting, see when I put in trip space.
Your beers doesn’t come up. Well I mean I came up. Did it come up on the patient? Let me look again hold on one trip space: Europe. Let’S write them tomm where it doesn’t, it sure doesn’t see. This is the goal. Okay, yours doesn’t come up when I put in trip space europe, it doesn’t come up on the first page. Let’S look at the second page. It should be a different color because we went there earlier.
It’S not on page to page three you’re going to be a perfect guinea pig because we’re going to get you right at the top of page one and Zach remember the end of this project. You’Re going to be made one when I put in trips you’re nothing coming up and a title in your company right: it’s not even like apartment rentals; first, like the freaking type of your company quay. So if I knew the name of your company, I couldn’t find you what oh yeah, that’s, not good, that’s not good! Now, I’m going to do it again, i’ma put them first without a space because that’s their name trips, Europe, calm with no space.
It better come up first and there, of course, it comes up first, when you put it in as the actual domain name. Of course it’s going to come up. First, always alright! So there’s your website now, if you can see here, so what I’m going to do if you take, if you go to your own website, your own company’s website and in your browser you go up to like, for example, if you’re in firefox, you go to view And then go down to, is it of you or is it or is it edit wait a minute yeah, it’s a oh there.
It is sorry see even I can visit anyway, the bottom of the view menu the next to the last one is called page source view page source. That’S what you want Internet Explorer has a similar button to. You can also right click on the page itself and do view page source, that’s what you want and boom. This is what you could. I don’t know you probably can’t see that at home, but what it is. It’S the actual HTML that the website is sending to the to the browser.
This is the computer language, basically, that the browser is sending so at the top of it. You’Ll see, you know, document type stuff, and then you see in brackets, HTML and then in brackets head and then below that meta. Anything that starts meta. That’S a meta tag. So these are. These are tags and they’re called meta tags. They’Re. Just like information about the page, all right, so these are meta tags up here.
It says: um, meta tag, HTTP, equivalent content, type, blah blah blah character, set some details about the language it’s in and what character sets to use these are for the browser. Then you got meta name equals description. Content equals all right now. This is the there’s two meta tags that are important. You’Ve also got keywords: it’s okay to put keywords in, and things like that. That’S fine, but just know that Google isn’t really not using them.
That’S really not important the important there’s two important meta tags and they are, you, know, bracket meta space name equals quote description, quote space content, equals quote and then whatever is in between those quotes now and then the other one is title, which is a slightly different. It’S not uh, it doesn’t start up metta its its bracket title bracket and then, whatever the title of your page, is bracket, slash, title bracket, okay, so the two meta tags and report in our title and description.
If you don’t know how to do this yourself, you can have any geek who designed your web page or you know any any. It’S like one of the most basic things that a web page designer can do if they don’t know how to do that. You’Re not talking to a web page designer by any means, but I want to be able to set that. I mean you really you, you know you’re any web designer can do this for you or you know a lot of geeks can do it for you too, but the important thing about the total in the description is this i’ll show you i’m going to alt-tab back Over here to your page or actually to the google search results now see, this is the google search results for your page, and up here it says, trip cyracom is a paris apartment rental company in Europe, France and Paris.
We rent studio, one-bedroom, two-bedroom, three and more apartments in deluxe, dot, dot, okay, and that is coming straight from this line. So the reason it’s important – this does not determine the ranking of of it on google, but this is what people be when we do get it to come up for totally whenever wherever it comes up on google. This is what they’re going to read. So it has to be something that’s going to it’s like a billboard for your company.
If you know, I don’t think you really wanted to say studio, one-bedroom two-bedroom through it, you want to waste half of your text. You know in redundant stuff. This is really important. This is the grabber, so from a marketing standpoint you want the descript. You want the title. Well, we’ll get to the title in a minute. The toggle has to be important too, but the description has to be something that they read about your company and say: that’s the one I want.
Oh that’s going to fill my need. That’S the one! I want all right now. That’S why the description is important, because the description is the dependency to the floor if they ever click exactly and that’s going to make them make the decision to click on your company. Ok, now the title it tighten up to the title is not the title. That comes up on here. The title, meta tag is the type that comes up on your actual site up here in the actual title bar at the very top of the browser up there is this beautiful Paris apartment for Paris, vacation rental, etc, etc.
That’S the title of the window and if you see here on the title line, that’s where that’s getting it beautiful department of it, okay, all right now that seems a little trivial, but it’s not it’s. Probably the most important SEO tip fr, write this down the title. Meta tag must contain the most important keywords people will search for, because Google gives very very, very high importance to the title of that page.
So the title that shows up in the blue or brown or whatever, but you have to title of the browser window when you’re looking at that web page that title every leg. If you make a list of the top 10 keywords that people were going to search for like apartment rental studio, whatever um all of those were need to be contained in that okay. So when they say paris studio, you better find the word comparison, any better and the words do yeah or it’s not best title.
The title has to be contain every one of those keywords and it should contain them in order. So if you want, you know, Paris, vacation rental is a phrase that they’ll search for they need to be in that order, Paris, vacation rental and contain all the keywords that are the most important. So the title is absolutely critical. That’S real important! All right! The title is important because of that the description is important, because that’s what they’re going to see on google before they click all right so but all the other meta tags they’re pretty much absolutely irrelevant.
Just you know let the computer generate whatever it generates and they really don’t matter. Google, in the terms, I’m sorry in the sense of from standpoint of search engine optimization they don’t matter. Google ignores them for those purposes. Okay, now those are the things that really don’t matter, except for the title in the description. Here’S what matters! Ok! This is what makes your site come up.
First, legitimate links, ll legitimate risks all right, so these are not sto scams or manipulations. These are not link. Farms, these are not repeating keywords: white-on-white, blah blah blah. No, this is legitimate links. How do you get legitimate links ever anyone’s hottie? Get legitimate links? Ok I’ll, tell you how and besides – and it’s also it’s not just legitimate links. It’S like you’re trying to get into Yale.
You need letters of recommendation. Ok, you don’t really need that many letters of recommendation, the truth, be the truth, be told you don’t need that many letters of recommendation. You just need really good letters of recommendation from really important people. Okay, so I need legitimate letters of recommendation. You need legitimate links from the most important sites. Ok, how do you do that? Ok, here’s how you do that! Take notes, people all right.
How do you get them, you get them from forums and blogs, etc. All right now here are the steps you take first make a short list of the best keywords for your business keywords or phrases: ok, so whatever your business is I’ll, make the short list of the top 12, let’s say the top 12 words or phrases. So you know phrase phrases with include vacation rentals if you’re in that business, Paris, apartments, etc, etc, etc, but make make a list of 12 words and or phrases they could be single words.
You know like apartments or whatever or rentals, with an S things like that single words and or phrases and prioritize them put a little number next to each one after you make the list you might, they might have come to your mind and they’re in the proper Order of which is the most important like what do you think your customers and here’s it by the way? Here’S a way to get that was to is ask your customers, the actual customers already paid the check cleared.
They already stayed at your place, you know, call them up and say by the way when you, if you were looking for my business and you went to Google, what would you type into Google and they’ll tell you exactly and that’s how you make that list? I mean you can make the list from your own the top of your head, but I’ll tell you. This is a better way exactly. You call your customers up who are already paying you and say.
If you’re trying to find my business – and you didn’t know the name of it, what would you type into Google there? How did you find my business yeah if they remember they? Probably I don’t remember, but so you just say if you were going to look for another one, you know, and you didn’t know the name of my business and then what would you type into Google on about what I guess I would type in um? You know flat, you go, oh my god that wasn’t even my list and you find out that all your customers are living in flat all right.
There. You go. That’S the okay and then based on the votes of what they tell you. That’S how you can prioritize them all right and it’s important to prioritize this list and here’s. Why? Because you’re going to start at the top of the list right! The first ha word that comes up: what’s the first one that comes to mind for you, what would you just guess? What would be the number one again furnished apartments? So if, if it’s furnished apartments, let’s assume that everybody all your customers are, they all said? Well, I would type in furnished apartments okay.
So if that’s your phrase, then here’s what you do it’s so simple step. 1. Well. This is actually step 2, because that was step. One step one is to make that short list and votes from your actual living breathing customers step to that. That’S to prioritize them step. Two is type in the first one into google. We’Re going to do now all right, so I’m going to bring up Google here and we’re to type in furnished apartments.
Was it yeah? I think that you need to be specific to where the furnished apartment would be so probably furnished apartment in Paris, Paris, okay, so I’m going to do, let’s assume we’re going to assume that most of your customers set up the google rich parents – okay, so that was That we, let’s it’s kind of like a cooking, show hey. This is what it looks like when it comes out of the oven. So what I’m furnished apartments parasite, so here’s step to Google furnished apartments.
Paris put it in exactly the way they said they would and boom all right now, you’re going to here’s your results. Now, as you, I don’t know if you can see this at home, but this part up here is kind of like in a in a beige or whatever had like an eggshell color. Is that your sponsored links ignore those make their invisible to you responsibly? These are the ones you pay for. These are Google AdWords.
These people pay the most and this people pick at most in the third most and then they go down this list in order that way, ignore that that’s a whole nother topic will come to later. Then you’ve got this section, which is local business results for furnished apartments or Paris right and these are. These are actual businesses that have come up under that under that phrase. So those are your competition really probably yes, they’re, okay, and then you look at what below that.
So you can see those are by a map. You see the google map and then a list of each business kind of ignore that unless there’s something that’s not a competitor but like a directory of those that might be when you want to target anyway. Let’S start here with the actual search results full right now. This is the hen that lays the golden egg. That’S your gold mine, those top results here, you scroll it down just a little bit: okay, so starting here right, um, those that’s your gold mine all right! Now what you need to do is you need to study each one of these, starting with the first one.
Okay, you I mean you, you don’t need to make a list cuz. Actually the list is right there, but this list is your mind. I’M telling you you start with the first one and you visit that what you can do is you can hold down the mouse button. I mean sorry hold down the ctrl button, the ctrl button and the corner of your keyboard hold down control and click on the first one, and you can actually hold down control and click the second one and the third one, the fourth one, the fifth one do: Five at a time all right and it opens what that does.
Is it opens them all into tabs next to you, so you go to the first tab and now you’re looking at the first one, which is you know, that’s what I wish it was. Isn’T it first, one is low juice? No, oh, that’s not. You know that does, but the first tab is the next one. Oh I’m sorry man, you ain’t. I had that open already oops. Well we’re visioning. What’S going to have in the future, won’t happen. It will be there.
Okay, sorry, only the first one is this one: oh jeez, all right now, that’s the first one and that’s the second button and that’s the third one and so on and so on. Actually that’s part of the same one. So, anyway, you get the idea, there’s there’s four different: these are the top four all right and they’re all open all right. So what we do is we start with the first one. This is. This is an ongoing project.
That’S going to take some time week after week, you have to put some time into it, but it’s going to be well worth it all right. You look at the first one and you study the website. You study this website till you know it like the back of your hand and here’s what you’re looking for it’s like an Easter egg hunts? Okay, what you’re looking for is ways that users can post content now. What’S the most common ways, users can post content are if the website happens to be a forum right or a blog or if it contains a forum or blog or maybe even links to a former blog, if there’s a tab, if there’s somewhere some way, people can Leave comments or feedback or there’s a forum button where the community button often leads to forums and things like that.
But you want to study that thing thoroughly, because this is the number one site on google about what it is that you’re doing. So, even if it’s your competition, it doesn’t matter as long as they allow public comment. That’S what you have to find all right, so you find the forums you find, the blog. You find some way that users can communicate with each other or post things review hotel to whatever any what the users can post content.
Then you look for the real winner. If your that’s the ferry ticket winning every ticket is, if you can find a place where users can focus content where they one link, so you can see it um. You know Betty Sue wrote about her stay at in Paris and blah blah blah blah blah, and she posted a link to it could even be to her own. You know web page or something any link at all. Okay, because that will tell you that users are allowed to post content or comments or whatever and they’re allowed to put a link.
A lot of them won’t. Allow me to put a whole bunch of links because they figure that spam. But if you can, if users are allowed like approved users, are allowed to post, even one link, that’s all you need. You just need one link. You need one link to your website. Okay, now all right now, there’s then, but it’s a little bit trickier than then. What seems okay, it’s going to get a little bit like peeling away the layers be all right.
So we’re talking about um and if it is something you can buy a list, it might be a directory of apartment, rental places and you can buy a listing. So it doesn’t matter if it’s paid or unpaid comments, this thing’s anything that you can post yourself and by any means possible, and I say if they sell listings and you have to pay for it, do it that will be money well spent. You know blowing away money on google adwords.
If you don’t know what you’re doing is absolutely just wait: flushing your money down the toilet but buying a paid listing website on the first side that comes up on google. Now that’s a gold mine that return your money thousand times over. So if it’s a directory that comes up first definitely want to buy a listing on there and look for other ways that you can post like. I said forums blogs all that alright.
So going back to the Google search results, if you find you know, if you’re really lucky somewhere on the first page, remember the first one is the most important one. The second one is the second most important one correct the eighth one. Don’T start at the AIDS. One right because the eighth one is a tempore tins. You’Ve got to start at the top and work your way down. Yeah. How did it if you notice the first one it comes up as cheap has actually first and second yeah, it’s indented, so yeah you can.
The indented ones you see they’re, both lodges comp, is the sub page of it. You can just ignore the subpage of it. Okay, just ignore that it doesn’t really count. The first one is lodges com. The second again, this is a google search. We just happened called furnished apartments. Paris is when we searched for the first one that really comes up is logis com. The second one is parisian home de Paris, furnished apartment parish, furnished apartments, calm in Paris, attitude, calm and so on, and so and so on.
Like that, some of these may be your competition and some of them might be directories, so maybe you know referral services or whatever, but these are the way you market you absolutely if you can get on there and find a place to comment post things and have That, especially if it’ll allow you really even but post it, even if you don’t have, even if it doesn’t allow you to link on there if it just allows you to be contacted by email.
You know you still might get referrals through that too. So it’s definitely worth to post it anyway, but if they’ll allow you to post a link, that’s brilliant now, even if they don’t allow you to post a link, how these will have like a lot of blogs, forums will have. If you go to your profile, there’ll be a your profile tab, or so you can edit your profile. There’Ll be a signature thing like an email signature.
You can put in your name and be very discreet about this, because you don’t want to look spammy, but you can put in your name and your link, so in the signature they might links in the content. If they do do it only one link, though, and only your site, of course, or else it’s useless, but if not or even if they do put it in the signature, also put Diana Acosta Miller trips, Europe com, nothing else, you don’t want any ads or you Know nothing look.
Spammy just looks like a signature, Diana Acosta Miller trips, Europe com, that’s it the great, discreet professional. I make sure you put in HTTP colon, slash, slash trips, Europe, calm, because a lot of software will automatically convert that into a click of link. Okay, if you do – and if you don’t put that in before it might not so you want it to be a clickable link for sure all right and then test it post, something and then go back as a reader and see that it works.
Okay, all right now, repeat, repeat: repeat you just keep doing that you got out the first one on up to the hundredth page. That’S that’s a project that is going to you know you could put in as much time as you have in your spare time. You could do a couple hours a week and you will see amazing instant results. You should you could have. You should have ten times as much business within a week or two.
You really well, and these are not just like Adwords clicks they’re, just like random people. Clicking on your site and then clicking off of it, these are people who are searching for exactly what you have to offer and based on the search word that came up, your customers said they would search for right. This is brilliant. This is absolutely a goal of mine. Okay, now there’s a couple more things really important.
Okay, some really really really important issues about this. When you see the content that other people have posted on these sites, you must mimic what they do. Okay, and what I mean by that is, you must be real – must not be a spammer. This whole idea is not original. I’M there are software system. People have set up specifically for this purpose. To manipulate Google, like, I said everything everything you could dream of has already been done: don’t even try to outsmart Google, ok, everything you could possibly dream up to manipulate.
Google has already been done. What we’re doing is not. It is not a legitimate. What we’re doing is legitimate and I’ll explain why this is really important, be real, don’t be a spammer, don’t write comments that sound like ads like a 10-second radio spot, no answer people’s questions. If it’s a forum or a blog answer, the question, if you’re going to make a comment about an article on a blog or something you leave a comment, make a comment about the article make it real make it legitimate.
What I always say is contribute something of value. Your comment must contribute something of value. Even if it’s asking a good question make it a good question, make it a thoughtful response, a thoughtful comment, answer somebody’s question help somebody refer them to the right place or whatever, but you must collect aust. You know that there is a cost involved. Besides just the time, if you contribute something of value to the discussion, you will never be banned any system administrator who sees that you are real person in you’re caught you’re, contributing something of value.
With your comment, they’re not going to think anything of it. They’Re going to add, because that’s the whole purpose of it that’s the whole purpose of it and as long you’re you’re not abusing the system. If you do that and by doing that, you get a legitimate, you know your name and your website link there. Everything is fine with that as long as you’re contributing something of value, if you’re not you could be, they may very well assume that you’re, a robot you’re, an automated system and it’s called even have a turn for is called comment spam.
So this is whole entire industry of comment spam. There’S this whole genre of software designed to defeat comment spam. It’S done by robots, but if you write a thoughtful comment that contributes something of value, they will know you’re, not a robot and they will never ban you and you will get the link that you need. Okay. Now let me explain why this model, why this method works by first explaining this okay, you might ask, can I just post links everywhere on the internet and get the same effect? Can I know yeah, you can’t wait.
Here’S the yes and no here’s the thing you can certainly post links anywhere on the internet, and I recommend that you do as long as they’re, not you’re, not spamming. No comments ban spam, you’re, absolutely contributing something of value. Go crazy, post, your stuff everywhere, every website. Every forum, every blog that you participate in everywhere on the Internet, make sure you’ve got your name and your link in your signature.
If they don’t have a signature, make your own just at the bottom of the copter. Put your name and HTTP colon slash, slash your website com on everything you post, where Twitter absolutely everywhere, every form of every blog and all that yes definitely do that, but don’t spam always contribute something of value. Definitely now will you get the same results as what I’m suggesting? No, you won’t you’ll get results and it’s all good and it every penny counts, but you’re talking about putting pennies in the jar and I’m talking about putting hundreds in the jar.
Here’S the difference! Here’S! Why? Okay, in order to get these enormous results, two things are required. Pardon me again, the websites that you get links from to have this superpower, two things number one: they have to be indexed by google. In my over simplified explanation, I said Google’s reads every website on the internet: it’s not true. Not every part of every website is read by Google. Some web website operators are intentionally make it so that parts of their site are not indexed by Google and some websites are eliminated by google.
As I was telling used, google can you unban certain websites so, for whatever reason not every website is indexed by google and not every part of every website, sometimes part of the websites indexed like, for example. Let’S I’m just making this up. Okay but like let’s say, CNN com is indexed by Google, but the forums of cnn.Com are not indexed by Google. So this is why you won’t guess this necessarily get the same results.
Okay, so not every websites indexed by Google and it must be indexed by Google, whether otherwise, what’s the point you get a lint, you get a link posted in a section that Google doesn’t read: it’s not going to help you all right. The second thing is that the website must have the highest PageRank possible. If you know, if you post it in a forum on your neighborhood, you know whatever little league team forum or whatever that’s fine.
You get one vote and it’s all good and doesn’t hurt anything. But again that’s a penny and we’re talking about hundreds. So the you want the links to come from website you’re going to put this. You know you’re going to it’s going to involve time, you’re going to put in so many hours a week doing this stuff wanting at the biggest bang for your buck right. You want to get the hot you knowing it pay the highest dollars per hour right.
So don’t work for minimum wage if you can, if you can get a hundred dollars an hour, so what you want to do is get links from the highest page rank sites possible. Now, why does the method I just described work this way, because, by definition, all right, these sites are indexed by google. Remember we put in the search for the that your customers number one search term by the way when we’re done with all of those sites, then you go to number 2, mp3 and every boy.
This is an unlimited project. There’S no end, there’s no end until your number one and then you actually even then you can’t die exact cause. If you, if you stop, somebody else is going to read my article here and they’re going to see that they’re going to beat you to it. Alright, so you put in a search and we went back what came up first right. So are the sites that come up on google indexed by google, obviously yeah, because the fact that they’re on google is proof for sure they are indexed by google.
They were read by google, that’s why they came up okay. So that’s number one number two well, and actually one more thing about that, though, even though the site may come up, their forum might not be indexed by google. You can test that there’s ways you can test it. You can go into the forum part or the blog part, where you’re going to comment highlight some text not too long but, like maybe half of a sentence, highlight some unique half of a sentence from the actual comment, content and google that and see.
If it comes up, then you’ll know that that part of the user content is also indexed by google. That’S another little sidebar trick. Alright, then you know, by definition, that the that is indexed by google, which is absolutely critical wasting your time. I mean not wasting it, but it’s not that great all right. The second thing is the highest page rank. Well, obviously, we’re going by number one. The first search term number one first, but that is number one page rank by page rank on the whole entire.
In okay, I’m google so that by definition, by doing it, this way you’re getting your absolute certainty that it is indexed by Google. The contents indexed by Google, and especially if you actually highlight the content, make sure that the content part of its index bike well and that that website is the highest page rank by definition. You solve that, so it’s not the same as just posting links randomly anywhere.
This is this is like mega thousand times on steroids, okay, so that is less than one. What questions do you have? They were all I think, they’re all later in then, in the game I mean, I think that I mean it makes perfect sense to me what you’re saying it totally doesn’t have a lot of work ahead of makeup. Today, you did like the question you about getting an email from one of those link exchange programs.
Obviously answer that question for you right, don’t even participate any kind of link exchange programs don’t participate even SEO consultants be very, very leery. They better be able to i’m going to hire an SEO consultant. They better have proof that they have current clients like like at least two or three like fortune companies as current clients, or else i’m sorry, and they should be on the top of the page.
Well, they should for sure I mean, but that’s that even that’s not enough is no client their clients definitely, but they might anyway cuz their first time ever. Come Syria mean if I was going to hi, I wouldn’t hire an SEO. I wouldn’t hire a consultancy to do this because I’m telling you how to do it, anybody can do it right and if from what I’ve seen it, I’ve spoken to a lot of companies and they all say they want like a five-thousand-dollar, retainer and $ 1,500.
Nothing like you said they want you to bump up your google adwords budget, so you’re paying all this money. You know what I would tell them. Is this don’t touch my google adwords okay, an SEO consultant has nothing to do with adwords. That’S like saying: well, i’m going to need you to spend ten thousand dollars a month on billboards on i-95, like what does that have to do with SEO. Google AdWords has nothing to do with SEO written.
No because that’s cuz, ur paid ads, remember the paid ads are showing up on the top on the side. They’Re buying these for you and then they’re going to get hits and they’re going to tell you they’re going to get random people traffic in your store. Random people hitting your website they’re, not even looking for an apartment right, but you can buy clicks. You can buy hits, but the random people that aren’t even looking for an apartment, i’m going to click.
You can pay exactly you’ve done that. First of all, you could have done it yourself. Secondly, it’s not going to help your sales and thirdly, that has nothing to do with getting your rank higher here that you’re buying ads here is not going to help this people get it confused, they’re, completely different things. If you’re trying to get somebody to improve your your reputation in the newspaper, you don’t you know you don’t let them sell you billboards on the University there’s completely different things search engine optimization has nothing to do with buying ads on Google.
You can do that you, I mean that’s like that’s an advertising, optimization thing that is a separate business and they should not be connected really because they’re just confusing you there intentionally confusing the public to say that you know what yeah you increase. Your your ad budget, you’re, going to get more hits duh. What are you do for exactly anybody can do that all right. I mean there are ways to optimize your google adwords and all that.
But you know what don’t do that try this first by this first, because it costs nothing except your time to time absolutely free, and I mean, if you don’t have the time you can you can. If you can don’t learn this yourself, you can train an assistant or a staff person to do it its rocket site but make sure they don’t get lazy, make sure they’re contributing something of value in those comments, because if they get labeled as a comment spam, it’s Going to hurt you you’re going to get banned and you to defeat your intention.
Okay, another question: for example: sometimes we get requests through our system and it’s spam I mean it’s like spam: it’s a link to sex or whatever or whatever it’s and it’s a request that comes through. Do we get charged for those or how to have substantive spam work? I mean no just take your type of email spam, I’m talking about email spam like we give it. Our system is automated when we get a request.
It comes through a system and we see it at ninety-nine percent of the time. If we’re not on the top of the list, it’s spam and we do pay for google adwords. So does that count as the google adwords it? Oh no will. Google adwords is different. That’S different than search engine, optimization, that’s buying these eyes on the right right and you’re paying. If I click that have this company just paid whatever they did.
Okay, I can click this one and that company paid google whatever they did right and that’s how it works. So, just by clicking on your website, they don’t even have to send you a request right just by clicking on your website, you’re paying. Okay, that’s why it’s really dangerous to evart I mean Google AdWords is dangerous unless you know what you’re doing, because you can spend all the money you’re you and your and your descendants will ever make in all their lifetimes and Google’s still won’t return.
Your calls but and you’ll get billions of hits on your website that are not customers they’re, not buying anything, won’t translate into income. There are ways there are effective ways to use Google Adwords, obviously, and we’ll do that on another show. Yes, but this is SEO – and this is not paid ads – we’re talking about okay yeah – we will get into that – will do that too, but this is different.
This is getting your your free listing to come up first that, and that is first of all, it’s a lot better than the adwords, because people ignore that. I always ignore that unless there’s something that really catches my eye, I ignore that stuff. I go for the real results because I know that that’s the most important, but that’s because you’re you know you know I think the average person I mean I don’t it depends on.
Where might they might not know? Exactly that’s true. I mean I’m not saying to not use google adwords, it can be a very effective marketing tool, but it’s a completely different science about how you optimize that very and it’s very, very, very risky. You can annex ab step very, very expensive yeah, but I Drive another one, one last question: what for example, if you do except those links from the person that sent you a like, let’s swap links – and you do that are – are some of those are era at Any any time does does a link link up to spam.
I mean: can a lengthy spam? No well. Can I add spam to your technology. The reason i’m asking you this is because our computer programmer we’ve gone through so many, but the one that we’re currently working with said that he believes that the links that we have on our site are linked to spam or there’s some link to it. It I well, it could be, they could be linking to websites that invade computers with viruses that are used for spam and so on.
But not I don’t think it’s related directly to you receiving email spam. No, but I just I wouldn’t participate in any link exchanges and any you know any any link exchange offers that I get. I just um definitely ignore yeah. I just delete the messages deleted. I don’t even reply. I don’t even decline. I just ignore it delete. You know filter it so that it just automatically deletes it in my email.
I don’t look at that, so the ones that you would linked up with are the ones that are reputable, that you know, or, for example, I wouldn’t look up. I would not linked up with any unless it’s one of these using this method, if it’s one of the top 10 all night on the results here, top 12 dr. Mom right I mean those are the ones that I I wouldn’t link exchange, though it’s not a Link exchange, I’m not linking to them in exchange for them, I’m just playing comments on their site and they’re linking to me and I’m not putting links on my site to them.
If you put a whole bunch of links on your site to other unrelated sites, they can ban your site from google. Okay, you don’t want to do that, so don’t do link exchange and we’re out of time. We’Re going to do this again, though we’re Edward. So much thank you so much for being here enjoy and send me feedback bruce at bruce wagner, com or just go to bruce wagner com and click on contact me or Bruce Wagner on twitter.
Follow me and send me your feedback. Give me your ideas. Maybe you have a better engines than I do anyway have a great day. Let’S see you tomorrow,
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