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Tag: color design

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Online Marketing

Illustrator Tutorial: Process of Creating a Mascot Logo

  • Post author By Jimmy Dagger
  • Post date May 24, 2020
  • No Comments on Illustrator Tutorial: Process of Creating a Mascot Logo

It’s your voices so here bring is part two of the creating your mascot design, tutorial um, so yeah, referring obviously back in Illustrator, and I’ve also code this out. So I can just got ta. Give you guys the whole aspect, we’re talking me learning in today’s article here today. So it looks super doper. I got a nice little code scan going on. Of course, this is going to be an eagle, so I went with the white first kind of or white feathers and like the yellow, beak and like a nice little greenish, yellow gradient for like a stroke and also the eye color.

So, of course, we left often the same as I spot from last time where the line work was like this and if you guys wanted to look at that article, of course, just looking screws not below now just bring you back right to the line, we’re lighting. One babe yeah: well i’m norton article where basically, we took a picture correct and we just basically sort of like I showed you guys how to sketch it out or sort of like look for the shapes, and we came up with a nice little line.

Work here and then in today’s article, when we basically taking these line, works and just creating it into the actual mascot, so hopefully guys enjoy today’s article here, it’s date and yeah I violate. I appreciate it so very much the support from last last week’s article over like 200 X. He likes it was really really cool. I appreciate a lot. I guess you guys, like the webcam right. Here’s like seeing me.

I know, maybe it’s like that connection thing right. So hope you enjoyed today’s article and I’ll talk you in a second also. The lighting is a little weird from this article, because it’s actually a little darker outside it’s like 4:30 right now. So no we’re going to be like around the figure. Some Maggie, I did like some kind of light for like up here zone like that, but we’re okay for now. So alright.

So let’s get this thing going! Alright, let’s go! Let’s go all right, guys, let’s go and get this thing going so base. I have a really really nice little color, like hex color color scheme here, like I’m, going to give you guys off-course all these colors in the. I guess the process the article today, but for now just look: how really really nice, those colors look and they look even like better on the actual mascot.

So let’s go ahead and get this thing gone. Someone quickly just hide this and we’re going to uncheck this or basically get a nice little line, work picture here and now I believe this color here is basically the good color would like to use alright. So, like I said before, when you start off your color scheme, I would definitely like to recommend that, whatever your line, where color happens to be right, let’s just show you guys a little quick difference.

If your client work is just black, this, it’s going to be really hard for your mascot colors like really pop out and show that really nice even tone, rather than just having like a really harsh like a black line over your metal, a climber just I can Get it really quickly an explanation how I mean this is, if I just make this black look, how awkward my colors look, it might not look terrible to you, but doesn’t feel as smooth or as as just doesn’t feel it’s right.

Correct, like it just, doesn’t feel as right as this feels this. It feels like really nice and just good. So that’s I’m going to say about that. So just make sure you guys kind of find a really nice color for your line. Works actually get this thing going. So for me, I’m going to be using this hex code here, which happens to be 1 B, 1 D, 2, 1. And then it’s like a nice kind of like a blueish black tone, so that’s going to start off with this right so R.

At this very moment, I’m actually need to have my line work. I guess being a be clicked on, because we’re the first I’m going to be doing is actually creating our feather color or basically, our head color for the actual Eagle. So I’m going to do something: make a new layer right below the line work layer. Take my pen tool home write that my colors down there take our pen tool we’re just going to basically click around.

I can hide this for now. Just click around this actual face like make sure you don’t click on the inside, just like trying to follow this Anglophone like that, because the line work itself, the thickness of it it’s going to you’re, not going to see the actual colors besides, like you know, if You ever like got rid of the actual line, work right, sona, quick, let’s go around this just like so make sure I don’t try to hit in the white um.

Just basically go nice and around, as we can see it’s very simple and I just going to connect it right so for this little color here I choose this color right here, which happens to be a nice little offset white. It’s a has like some little blue tint on it as well. Just so I can match the actual black sort of blue tint. I have on the actual line work, so the hex code for this one is e v EI EI press.

Ok now this is our head card here, so you can, if you wanted to you’re, going to type and you type in head right and with them, of course, just high this layer really quick – and the second thing when I do is make another new layer and Then do the same exact thing for the beak color now I know for a fact that it’s going to be hard for guys to choose colors and the way I chose colors to what, as well as from here, is of course like like get inspiration right, google.

I don’t know like Eagle, mascot right and like find the colors that kind of worked and you’re like eyes when you see like two different colors like that and then also try to keep it like. I don’t know, the word is like anatomically correct. Is that how you say it, but like try to make sure you have like features like the nose itself, don’t make the nose purple that doesn’t really make any sense right? It’s it’s! A yellow beak right should keep it yellow or just keep it nice and like at least a example of yellow like this, is not like, like crazy, yellow ii won’t dulles, yellow right, but at the same time it’s still yellow.

It’s still like correct in a way as well, so make sure you guys don’t go crazy with colors and then try to make it so that it’s not as well as having the fur of the eagle itself like eagles, like they’re white, they have white fur. I mean, of course, my picture here is like a brown furred eagle, but I just know eagles as a Lightford, so I went for the white this time because I went for brown, but it’s kind of really hard for me like.

I know that fen likes a nice coating to use that just looks good, that’s very simple as well, so you don’t always have to find the best Brown. You can also just find like a nice offset white right. It looks good as well. So that’s my two colors right here, as you can see, looks really good so far, so well, I’m going to go ahead and do right now is before I do any of the highlights. I’m going to go ahead and show you guys how I did the quick little stroke around this actual Eagle here.

So I’m going to call this beak and then we’re going to make another logo Osumi another layer right here and we’re going to call this stroke line. So yeah, as I said before my other previous article, that if you guys looked at this line as a stroke line for like basically what’s going around your actual mascot with like the nice little color that I have and basically this one right here. Right like this blue here or this bluish greenish tone here um, that is not the sword.

Assuming this black is not the stroke line. This happens to be the actress rope line that goes around your mascot, so sometimes really hard for you to think about, because sometimes it’s like like they think of this is a stroke line. We just think it’s. This is if what they’re pen swing out? Well, that’s not actually the process right. It’s a lot different. We actually like understand what’s going on here, so I’m going to do.

Is I wan na use a stroke line layer here and I’m going to try to follow along as much as I want like as much as I can like I much much as I can right. So I’m going to follow on like over here now. The thickness of this is kind of fun. You can have a lot of fun with it. It’s like on your own. Let’s just go ahead and just like kind of follow this angle here, you’re going to see myself we’re going to see me following some angles and also just making up some item like some my own, so I’m going to do is I’m just basically like.

Let’s do something like this, but my mouse is like for some reason, weird and out right, I’ll, just follow this angle here, but besides everything is tire like same exact angle, like going all the way down going all the way going on all the way down. I’m just going to go down here right, I’m going to just make one right here and I’m just going to go all the way down here make one over here. This might be a little too far out all right, something like this, so I have to follow every single one of these, because this doesn’t really make too much sense it just.

I want it to be nice and cool and right here this angle here, let’s just make this followed all the way down here with a nice smooth transition, all trying to get this very even as possible come over here and then click just like so and then Basically, that is my little stroke line over here right now to keep it this yellow. As you know, I’m going to keep it that nice little greenish blue tint, let’s go ahead and make sure we just kind of like mess around a little bit like this angle.

Here is not falling too well here. So if you want to open your path again, just press alt on the path, it’ll open, back, open it back up and you basically click on any either like any point that you want to, and it gets really move it right. Very, very simply, these probably the student program move up a little bit so yeah, I’m not going to experiment or I’m not going to mess around too much, because that’s what I did my actual example one.

But as you can see, that’s what I’m going to go forward. That’s how I’m going to say it! It’s going to just stay like that for now, um yeah, that’s, okay, that’s alright! And so for this stroke here I basically use a gradient right. So I use a grading which is the middle actual color pickle, a color pickle, color, picker um. Besides, like this one right here right, this is your first solid color. The second one is the gradient and the last one is.

I turn it off right. So the middle one is the actual gradient, and if I want to go over here to my little gradient tab right here, you can see the colors that I use the hex code for the first color. All this like sort of green was 0 0 c. 5. 9 d and the second tone right here, my mouse is trippin out a little bit is 0 0 a 990, so just like. So I just have that nice little gradient there and it looks really really good with like a nice yellow and I sort of offset.

Why would the blue 10 on as well with also the blue tint on the black? So now I’m basically okay, I guess to start the little tread of the eye really quickly. Let’s do the eye really quickly as well, because I also matches the same color as the stroke color. So let’s go ahead, make another layer below or sees me above everything and call this the eye now. Just because I want to cheat a little bit and make sure I get it as close as house Mike on my example, we’re going to go ahead and just move that over here for a second, so I can get it so I can so what I basically Did was I kind of just made the I squinted now for me.

I probably even take this like line rehear, I’m just going to undo this really quick. So I can show you what I mean. I might even take this right here and kind of move, an experiment with this right here as well. Right, you see how, like, oh, that kind, one’s pretty good as well. Okay, see like little things like that might just make it make a look even a little better. So besides having a like a nice little loop like that cuz, I was going to make a solid full circle.

I but this time I wanted like something like this, and it looks really good with that little that little bit fix right there, maybe like the logo like all over again right. So I’m going to go ahead and do the same thing here. So I’m going to go ahead and I’m going to take my pen tool, my little eye layer, we’re going to go ahead and just click and we’re going to click and drag right to give a nice little loop here now right away, I’m just going to press On this anchor point here that has its nth extended point over here, it’s going to press on it and it’s going to obviously close it down.

So that way can just make a nice little curved one rate here right now, really quickly. We just make the code of the eye this colored here now. Let me also move this up a little bit and also drag this down a little more, so I can get a more thicker. I guess you can say, and let’s just experiment a little bit. Let’s just say like that angle: right there is okay. Now, the only difference here is that this eye has like a nice little just like straight loop, and that gives a little bit like a loop on the back inside of the eye.

So we had just been Lisa did that if I open up half up again, that’s going to basically move my handle over to the left little more. That way and get a nice little like see how that gets like a nice straight loop and then it gets really wide at the end, that’s kind of high. When I have it, you can always experiment as much as you can now. If you want, you, don’t have to have this super vivid like a dip like that, but I guess it is a little much like that.

Okay, so once I have this little thing here now, you might want to also move this up as well. So I get a nice little skinnier, so you can see how it’s like how it starts to form and how you guys kind of like understand what I went through for the process. I think that’s pretty accurate what I have over there, but for now, let’s just keep on going. So what ended up doing was right to get this little little eye thing to like actually has a little people with it.

Also, this right here is just two shapes: there’s not three shapes with this black here I just use negative space and then actually create this little eye here. So if I press L on my keyboard me up to the ellipse tool right here, if I just press li uh, simply press alt and shift wherever I click at so basically you guys don’t know if you hold shift. That, of course makes a perfect shape. Your perfect circle, or even your perfect Rex, in whatever shape you’re using on that ellipse tool, if you hold alt and also shift its going to keep it in the same exact orientation.

So this is me holding alt only instead of keeping the same exact place that I clicked at and once I hold shift as you can see, it makes it to a perfect circle. So that’s what you kind of want right here right. So I make myself a nice little circle and I’ll say like it needs to be fairly like big, something like this right. I think that’s okay, pretty good size all right, it’s close to the like left side or Susan right side, this I as possible and then basically, if I hold shift right, this layer is already selected.

This like this shape. Right here is a recent. I think if I want to just quickly click it off, if I hold shift right, you can click on this one that, in layers currently selected as you can see the outline also, if you hold shift it allows you to select multiple shapes. So I just I click on this. I shape right here that we just pencil as well, and now both these shapes our base is selected. One I end up doing now is press shift M on my keyboard, which we can do see the shape builder tool and, as you guys know from last time, if you hold alt, obviously deletes and if you hold up like, I guess, the non holding anything it Has a little plus button right next to the mouse right, so I just basically click right, as you can see like cuts it off and you just have it right there, but the reason I’m going to be using it.

It’s hold alt, while I have the shape builder tool open, and it deletes my my little shape just like so right. So I’m going to try to fix this now, a little bit more now that we have this kind of cut out, it’s not as bad. I just wanted to make sure it’s somewhat. Okay, all right now to get a little white part. Basically, what I end up doing was basically make another circle right, o shift just like so, and now I’m going to end up doing is throwing this behind.

Let’s see throwing this behind this layer here, because I’m going to make this white I’ll and just make sure I have that pretty even I’m going to make this the offset white that I have here. So if I open this layer up right here, I just have this ellipse here. I want to drag this right below that path. That way I haven’t behind it now ended up doing is taking my pen tool pen to hang out this angle here, just like so going around a little bit.

Click on that that we just created also the shape right here of the inside eye and then make sure this angle also follows there and there you guys go. We have the nice little eye here now. This is a little skinnier than this one, but of course, trial and error, fixes and stuff like that will make it look just a lot better right. I’m just going to fix this as well, because that looked pretty cool there.

We go all right sweet now. We got our eye done for that and I’m going to just basically quickly. Let’s hide this really quick move this back over to the middle, at least so we have it there again and then let’s just go ahead and do a little stroke lines now boom turn that all back on also this move over here there we go alright. So my stroke lines, I want to go ahead and say really quickly. I’m going to do this again and show you guys this one is usually when you think of highlights you think of like shadows, you always have to think of it as having it be like right here like this is offset way.

This is obviously the this highlight. Is a highlight to it? Basically, it’s oh, that was my phone. Don’t worry that was my phone with me also just quickly: okay or Wyman um anyway, let’s see so right. You have this offset weight here, and this is a white here. This is my obviously highlighted white, but forward my shadow. I didn’t actually go with like a grayish tone right now. Imagine right now, if I just undid this, and I changed this color to not the call that I have currently, but I think it was like a grayish tone which is basically like a shadowed color.

It looks okay right, but if it kind of gets rid of that nice cool, look that I had before where it feels like. I have multiple colors when I feels like I have a nice variety of colors. It doesn’t feel as just boring it away right. So what this little like, grayish tone, color just pops out all the other colors and it also obviously is a shadow because it’s the darkest color inside the actual heads like a little highlight right.

So with that being said, I what I choose your when you choose your shadow color, let’s say, but for whatever reason, let’s just make this brown for a second right, let’s just let’s we’re experimenting right now, just so I can give you guys are like an idea Right, let that’s that’s a pretty ugly brown, let’s just say like that: color right now, right and I’m going to say basically say. Usually, I would say, is if you press your eye and a keyboard rings, the actually the I like dropper tool and if you click whatever shape you’re on and then you click with the eyedropper tool on the color that you choose to.

You can select that color right. So if I want to select that brown, you can do that now. What you can do is coarse double click on this layer, color picker. While you have this obviously shaped selected. If you just bring this down a little bit, it makes it into like a shadowed color correct. So if you working with something like this was a color on top of another cup with a shadow, this is where you have to obviously experiment a lot more, but also don’t be afraid to like bring it down somewhere around here and then just see.

How that looks right now obvious looks really weird cuz. This is like that, and this is like that color. So, let’s just quickly figure out something like that right. You can see what’s starting to happen. This also colored needs to be this color. That was a little a little fix that I did great, so you can see what’s happening now right and just so I can see what happens. I make it like a full just different colors, so you can see what happens.

Let’s just make it orange. Maybe how would that look, not terrible, but it’s not that great, but let’s just let’s just say that happens right. So that’s what I say about using your shadows, don’t always make it like just a little darker. You might want to change. The color often make it like a nice obvious shadow darker cause, then the actual fur or feathers and then just kind of work with it right.

So I’m going to go back to my original color scheme. I just want to explain that really quick before actually get into it fully right, and here we go all right cool now we can hide that show all this stuff again and let’s get into the out little shadows here, right, okay, so new layer below the actual Line work but above the actual colors the solid colors is how going to your shadows, of course, right so going to make a new layer right above my B code or my head color and my stroke, color and then, of course, right below my line.

Work. Take my pen tool here and for this it’s sort of my I don’t have like a direction right. I just kind of like follow, like I’m also going to turn this off. While I do this, I was going to follow some angles here, so I’m going to. If I see an angle right here, I’m carving it’s going to go out again and they come in kind of thing. You might have to go back and fix and stuff like that, but that, of course, that’s going to come with after, like basically post of actually doing it and then trying to figure out what will look good.

What does not look great and then sort of like something like this? I might even go all the way down here. Try to change it up, just a little bit right. I probably follow this angle here right like a little indention here. It’s almost like a kind of like a you’re shadowing it you’re shadowing your line, work house I’ll, just call that for now right um. I know this whole thing by the way about how you post, like imagine, a light source correct.

Sometimes you have to think of it all the ways like that like for me, I’ve had success like selling premade stuff, like that, without the whole aspect, if they can give it as like, there’s a light source somewhere. I just put shadows on one side light on the other. That’s my simplest way to like describe it besides, thinking super hard about it and then whatever looks good to you honestly, it’s also whatever looks good to you.

Um, let’s go ahead and just say like this will just follow this angle over there’s well and then so I’m like that, and I think I stopped someone over here, my other one, so I’m going to do the same exact thing and as you can see here, It’s not, I didn’t actually do anything different anything special, I’m just going to distally cut over here and then also follow the inside of the line. Work that way, you’d have to also follow the entire outside right-click.

On this and the where’s my color scheme, it’s down here and also I know this – I just notice that it’s on still and it is which one this color right here right. So there’s my little gradient, I’m not creating color. Just my solid nice little darker color scheme for my shadow for the inside of these feathers are the Eagles feathers head right, the eagle’s head for the feathers there we go alright. So, let’s just say that looks pretty good now I can think like bring this over here as well.

Maybe a little more, I think in my actual one I actually went over here right, so I didn’t see like there’s a little trial error that has to happen, but for now let’s just keep you like that for now, and that’s all so just quickly to do A nice little shadow for this one right here on the inside of his face more and let’s just say like this, like this now, of course, I know I did this over again already so the way I picked it where I picked where I my shadows were Previously we’re just kind of like where I feel like there’s a lot of empty space at and where I feel like I needed to sort of fix it like fix a little bit of this empty space, I’m going to actually go around this way, this time and Say that looks pretty good.

Alright, okay, I’m okay with that, like the thickness as well. If your shadows want to be completely consistent, as you can see, they’re not crazy, consistent, but also gives a lot like a character, but also don’t make it very messy like right. Now I’m going back in and fixing a little bit like the angles here, make sure this angle kind of fouls on the outside with the shadow and then I’ll say this is pretty okay like so now, shadows are pretty much done like this is bothering me so Bad that I don’t actually finish it, let’s just go all the way over here right there we go cool there.

We go all right just so that can just get out the way cuz. It’s just bothered me so hard there. We go alright that’ll work, so there we go, there’s a little shadows right, that’s a shadow part and it’s going to quickly just go ahead and do a very simple, like mmm, like a very simple highlight, just get a little highlight in there right below his beak And we go around, we find a nice little beak for Sue’s a highlight color, which I think we just use solid white.

So that’s going to be right there again and then there we go for our little highlights and shadows on the actual head. So I’m going to go ahead and really quickly as well. Now it’s just finished off with a beak and it’s going to basically just use a different one. Cuz we’re going to use this from head shadows and highlights and highlights, and then we make another layer right above the beak or in below the alignment again.

And we just say I forgot where I put it on this one though, where did I put it? Okay, alright! Alright, let’s see alright, so we’re just start the same as I place again, something like right here right here, I’ll turn this off for now. Please please there we go alright, so we’re going to stuff like this we’re going to go around again and then we just go up a little bit and we’ll go below the line work here and let me take our nice little beak highlight coverage nice, a darker Color, of course, in the beak there’s going to be something like that right and then I also do a little simple it’ll highlight something like this right here.

Also my face is super yellow cuz this right here. Well, if I go to white, you see how that happens. Alright, just see you guys now umm just you can see right here like a little knoweth. How, if you have any nose, highlight give it like a little bit of a shadow. So what I’m going to do is I’m going to just basically click Ram David, nice, a nice little simple little shadow and that can like either make or break I like a little design or whatever, but it gives it just a little more just gives it that Little more or just it’s pretty cool honestly, and also when you saw me do my actual other scheme here was I made a little correction here for like the little line work, so I ended up doing was making a layer right.

I just would. I would just follow on a different angle, because if you try to fall the same angle, trying to get the same exact angle, starting in the middle like right here, if I wanted to try to start here, check out the same exact angle. No matter. What’s going to look weird, so if you’re going to do something like a little correction, just give it like a nice little centimeter or so and then correct it.

So I can make it look something like that. I also use that color there and you see this little weird part here, move it up a little bit there. We go nice little correction, there, that’s what I did in the actual uh preview as well. So as you see this little shadow here looks pretty badass. I like how that looks. Why can’t I click on it? Well, because it’s this one right, there we go, so I I’m going to pretty much say that this is our our mascot.

That’s our mascot! It’s pretty much done so. It took me like about twenty-one minutes to do this, but of course the whole asks like a thing about it. How would your clothes going to be all that kind of stuff? It’s probably not at a 20 minutes rights going to take you a couple days. Maybe it’s in case a couple hours inside the actual illustrator folder. So hopefully you guys enjoy today’s article today.

Now I’m going to put something in the description down below which it’s kind of like a color, picker kind of randomizer, and also it kind of gives you different highlights. You can see different highlights in the actual screen before you actually try to create them inside your little web color picker. Here I forgot what it’s called from the top of my head. That’s I’m going to say I’m going to leave in the description below, but hopefully you guys do enjoy today’s article here today.

Hopefully guys enjoy. Oh, like I know, I said before the whole face camp thing: I’m obviously you guys are enjoying it cuz. You guys are just killing it. You guys love it. So very much lem me just put this in a folder or one full layer to call it done and I’ll call this tutorial head eagle. I could’ve went with eagle when I went with head whatever anyway, so we can enjoy today’s article. I will talk to guys in the next week’s article.

I don’t know. What’s going to be, I think it’s going to be we’re going to go back to batter, tutorials and I’ll, probably just come back in a little design, because I’m having a lot of fun, I got a lot of interaction. It’s just it’s just all around good time. With you guys, when it comes to logo design and hopefully guys do enjoy today’s article, this definitely out beats my last. Like 911 article mine’s probably mask up stuff like that, but I’m going to I’m going to come back to this article and be like dude.

This is not as good as I thought, but right now, I’m thinking it’s really amazing, because that’s where my right now this is where I’m at right now and as he goes, if you guys got like 9 with that, like 9 months back, that’s where I was At with mask I design as Ben – and I thought that was amazing, so this progression using see. That’s why I think, like the beauty of my blog, is I just kind of show you guys the progression of where I’m at and you guys know every single thing how I think of it and what I do, and I really I appreciate that you guys that You appreciate it right, so I’m going to go, get going, it’s not too late.

I got ta go to the gym, still homely. You hope you guys are just jibing it up. They were eating really good. We’re going to take a sip of water and yeah I’ll talk to you, guys mm-hmm. He was necessary. So here’s the next article and wait you out peace, don’t forget to keep smiling stay positive and stay freakin, productive guys later.

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  • Tags color design, designing a animal logo, how to choose colors for your logo, how to colorize your mascot logo, how to create a eagle logo, logo design, mascot design, mascot logo, seso, sesohq, sketching mascots, what makes a good mascot logo
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