youtube algorithm 2019 – Jimmy's Internet Marketing Business Blog

This is literally my second part filming this I mean a tik-tok article, we’re talking about YouTube and then we’re going to do Instagram so yeah, I’m literally making this article by the way in my head. So I hope I can say something valuable and hopefully it all sounds too stupid. So the first thing I’ve noticed about YouTube is even if you have tik-tok Instagram, I feel like YouTube is still that platform.

That’s like the most respected like, yes, you get have followers, but if you have subscribers, you immediately become like an idol and aquion. You are a legend. I feel like there’s more merit in YouTube, but you could just be someone posting articles on Tik Tok, but if you’re a youtuber, you have a lot more tangible merit and I feel like that should speak for itself. Maybe there’s something about YouTube that we don’t really know and as the algorithms changing and we have to keep up as marketers or creators.

This article isn’t explained what you need to know to simplify the YouTube algorithm. Let’s get started with the first thing you got, ta know, which is click-through rate. I have a little pun for you guys before we dive in dad. If you were a landing page, I’d give you a high click-through rate, get it well, that’s, essentially the higher to click-through rate, the more ideal and enticing you are to a viewer.

So your goal as a creator is to make sure that your thumbnails are eye-catching. I am Telling You so many people don’t understand the value of a thumbnail when you’re scrolling on YouTube training pages or you’re at the home you’re, going to see a title and a thumbnail before you even read the article you’re going to click on the thumbnail first. So, that’s why it’s super super important to have a very eye-catching thumbnail.

Now. Listen here right, maybe you’re, like hey Jade. I still don’t know how the algorithm works like. How does it like know what to push well Sally? It’s going to be okay. Listen here so say your article has to do with something about hair tutorial YouTube’s, going to share this article and push it on people’s home pages and feeds to see if people are interested in hair articles now, what’s super important is YouTube’s going to push it to 100 or 200 people right, but in order for YouTube to keep suggesting it to thousands and millions of people, you have to have a really good click-through rate right.

Cuz of YouTube sees that your click-through rate is like really low they’re, not going to keep pushing it. You haven’t proved to them that in the first 100 people say 50 people click on it right. So that’s why it’s super important to have really beautiful thumbnails, which I’ll go into in a little bit, but that’s the importance of the click-through rate. Now, if you’re asking what’s a healthy CTR, we just click the rate, I would say it’s around 15 to 20 percent.

Now I’ll be honest, it’s actually really freaking difficult. Most of my articles on my blog have around like a 5 percent click-through rate. It’s not easy. The reason why it’s actually really hard is because YouTube doesn’t know who to suggest it to in the beginning. So, for example, say you’re having a haircut article YouTube the algorithm. It’s not smart enough to push it to like hairstylist. Maybe they actively push it to gamers and because of that gamers like don’t want to click on the article.

So sometimes it’s not your fault, but sometimes it could be your fault. So one of the most important ways you can look at your thumbnail to see if it’s a clear message coming across if your thumbnail doesn’t have clear text, if you can’t see a face, YouTube is not smart enough to know where to push it so make sure You guys use keywords and your visuals are really on point so, for example, here’s a thumbnail that maybe wouldn’t do so well, because it’s not really easy to read and there’s just too much going on.

However, this thumbnail has my face really clear and a few words to tell YouTube to push it to people that maybe like hair articles right, because I have a picture of my hair for and after so it’s super important to realize. That has to have a clear, concise message and your face needs to be in it. It’s kind of weird, but I find that YouTube doesn’t like it. When there’s more than two faces like I had a article with five people in it and literally quickly rate plummeted to 5 %, which is actually really bad when you think about it, the minute I changed to two or one face, it really helped so just feel Very clear and your message and the text is super important.

I just quickly have to add the reason why I’ve learned so much about thumbnails has to be for my friend. Orion is a youtuber. He has two million subscribers, but he’s just also a such a good friend of mine that, like I love him to death, he’s super smart and strategic with thumbnails. I’ve literally seen him edit thumbnails for hours just for a single image. So you know he’s just super super detail-oriented and he knows what he’s doing added some shadow, and this is the real photo.

So I cut him out of here and made him look like he was reaching in the car. I think a recent article of his had like 7 million views in two weeks, which is insane, but I actually am happy to say that Ryan is speaking at my event called the green room. The green room is a conference in Los Angeles. This event literally means the world to me, as you can see, like Ryan has helped me also. All my friends who are speaking has helped each other and, like I really wanted to recreate this like support circle in this event.

So if you guys want to ask Ryan about any questions, my thumbnails, he will be speaking if you guys want to grab a in-person ticket for the event it’s 30 % off, but we also have virtual tickets. So if you can’t come to LA, don’t worry, grab your tickets, but it’s ending in two weeks, so go grab it. If you haven’t already – and I can’t wait to meet you guys, let’s go back in today’s article now, once you figure out a really really eye-catching a thumbnail and really good a title, you need to make the article readable and hopefully have people stay as long as Possible so then we’re coming into what we call read time.

I’d say: click-through rate, it’s a little bit more important than wash time, because if people don’t click on your article, then they’re not going to read it but read. Time is just as crucial right, similar to what I said before. If YouTube sees that people are staying for a long amount of time, they’re most likely going to push it to more and more people. A really healthy, read time is around forty to fifty percent.

Now, I’ll be honest again, it is really hard to do that too. You have to be a really good storyteller. You have to keep people engaged if you guys would like to see a whole article about storytelling and creating and engaging a article. Let me know – and I can break it down in the future, but my main summary to make fairly high read time. Content is a really good, beginning middle and end. You want to basically make sure to throughout the article people know why I need to stay to the very end.

Is there a really big problem? You’re solving? Are you making the viewer feel like they’re part of the story right so whether you make tutorials vlogs mixture, you ask yourself like. Why are people staying to the very very end, and once you understand that, then you can create content and put footage that makes sure that it supports that story. So I’ll give you guys an example. This article right here has a read time of 25 percent and the reason why I was so bad and not a really healthy, read time was because I was literally talking for the first three minutes about something completely irrelevant people clicked off.

They didn’t give a. However, this article, that has a read time around 45 percent, was straight to the point I drove right in and I made sure I gave the audience value as soon as possible. So, honestly, you can learn anything about read time, just shut the up get straight to the point, and then you might have a better chance of having a higher beginning and end read time. So now I probably like okay J.

That seems like a lot of data. A lot of analytics, how do I get started as a beginning, youtuber now we’re starting with zero views and zero subscribers, I’m telling you none of this information will be actually helpful because you need to fail and try a lot I personally have made over. I would say, like 400 to 500 articles in my EGIS career, and I definitely had really articles, I mean first 100 articles were super super bad.

So if I can give any recommendation in my main takeaway to anyone who maybe is still confused seriously, just make a lot of articles make a hundred articles that are mediocre, not the best and then reflect and look at the data and see what you can take From it, I think too many people want to optimize too early and I’ll be honest. This article is actually not helpful at all. If you don’t even have a article, so my message to you guys is to go out there make a youtube article, it’s okay! If it sucks it’s okay, if you don’t have a good read time, you can always go back and reiterate, and I believe all success is learning from your mistakes, so don’t be afraid to fall on your face a few times and learn from that.

So with that being said, I want to shout out to the comment winner, the supposed to be B to the next. So if you want to be the next commoner all the going to do, is this comment below, and I will pick one of you guys to be shown in the next article, because I have another third part, which is how to grow on Instagram. I feel like I’m on this, like caffeine high, so make sure you guys read part 3. If you guys are interested.