Google has a leg up. People are constantly telling Google what they’re. Looking for the rest of us have to interpret the signals, why do we do it? Because people are expecting more and more from their online experience more and more from the stores they shop more and more from the brands they engage and in order to put the right message in front of the right person at the right time.
There are three parts to digital: analytics: first collect the data: it can come from a visit to your own site, your own CRM system, a social media site, a data aggregator, an ad network. Second create a profile. Third predict what each person might want. Next. This is using data to make marketing decisions. It’s quite a challenge. We must remember that nothing beats a great design and nothing beats a great creative ad.
But the data helps us identify the right people and the right time and even the right message and we make the whole internet experience better for research for shopping for buying and for just communicating digital analytics. It’s for optimizing, the relationship between companies and customers. You
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