It’S a search engine, optimization service and you’ll, be explaining what that’s all about thanks for joining us Chris. You bet thanks for having me on today. Well, for the sake of brevity here. Let’S go ahead and refer to search engine optimization by its industry. Shorthand initials SEO stands for search engine optimization Chris, just what is SEO and why is it important to online marketing? Well, SEO is a track of skills that helps a website be found, and what’s happened? Is the internet is put the power into people’s hands the consumers hands, while traditional media marketing has always pushed the messaging at people, the internet really asked people to pull it from them.
So most online sessions include querying a search engine and that event is the marketers opportunity to be present on the search result without applying SEO to a site. It won’t be present for the search results. So it’s a very important aspect of having a website today. In kind of a new twist on the old saying that, if you build it, they they will come, but really if they can’t find you they’re not going to come at all.
Are they exactly so you better build it right? Well, who needs SEO and what sorts of companies are you working with? Are they large companies small companies? Well, we deal with all sizes. We have a lot of state associations, visitor centers for States and things like that, and then we have a lot of mom pop businesses for sure. A lot of our business has sprung out of my past life, which was marketing in the hospitality industry, and so that kind of gave us an ability to leverage ourselves into the search engine, optimization business.
But basically, unless a website is designed just to be shown when someone – and it is asked about it – in other words, if if a business owner was asked, do you have a website and he gave somebody in a dress that would send somebody to that website. But if that’s all, you ever do with your websites and that’s all you ever have to do, but as we know what we’re really trying to do with web site to get our message out to new people, people who have never heard of us.
So in that aspect everybody needs SEO, because really, if you don’t optimize your site for search engines, how is anybody going to find you out there? It’S really quite a revolution in the marketing model? Isn’T it we’re now just for the cost of getting a host, which quite often is free and putting up some creative content and getting yourself well placed in a search engine? The small guy is on equal footing with the big guys.
Aren’T they to some degree? Absolutely. I mean for a hundred years, marketing and advertising was about shouting about who we were and hoping that people would take notice of us, and now we basically sit in a library waiting for someone to find us so very, very different methods. So you can succeed simply by being clever these days very much so when there still is room for four people with great ideas and not a pocket full of cash for sure.
Well, what are some of the general principles of SEO? Where does it all start? Well, in one word Steven, it’s definitely relevant. All items on your page have to be congruent with each other, and this is a lot of what people miss, because it’s so simple and what I try to have people understand is a search. Engine is just a computer application. If you will all it seizes pluses and minuses, and so it has to be able to add something up from all of that and come up with an answer, so you have to give them the answers.
Who are you? What do you do? Why do you do it when you do it and where do you do it? If you don’t answer those age-old questions of marketing, then there’s no way for the search engines really to be able to compile that information and index you correctly into their collection of literally hundreds of millions of websites well and they’re, pretty clever at that, aren’t they. I know they have certain algorithms, that these search engines use, and quite often their top secret, that Google algorithm.
Sometimes it seems that people are focusing on trying to chase the algorithm, rather than simply starting with the fundamentals that you talk about is who are you targeting and and what value? What content are you going to provide? Well you’ve got that right. If you’re an expert done safe flying pigs, but your site talks about the birds and the bees, you’ll fall short of your goals. To be sure, I want to quickly do a Google search on flying pigs.
I imagine there’s probably a website specializing in it. How about some of the specific fundamental steps that you take when you’re, providing your your search, optimization service, one or three or four fundamental steps that you offer well given the opportunity to get involved with a client early on in their process of either creating or redesigning A website there’s a lot of things we can do before.
Even one piece of code has been written, it’s so important, especially these days that a site be built. What we called search engine friendly and what I mean when I say search engine friendly, is that a computer application such as a search engine is able to do some things, but it’s not able to do other things. So if you build a website that makes it hard for the search engine to traverse across all of your pages and your navigation and your links, then it’s not going to find all of your information.
So we get in right at the beginning with the web designers and make sure that the site is being built search. Engine friendly, for example, fret using frames, might not necessarily be a friendly thing to do absolutely frames. Overuse of flash there’s there’s a number of pitfalls to be sure, there’s literally dozens of types of code that will display a web page, but not all of them will will allow us their tension to read it.
So all these great bells and whistles might be good for holding somebody once they get there, but isn’t necessarily going to work to attract them in the first place. Exactly I mean if we’re not on the first page of Google, for what it is, we’re offering our chances of being found, at least through search or slim, to none yeah. I’Ve heard quite often in studies, you may get millions of returns, but if you’re not in the top ten or the top twenty, you might as well, not even be there or what? If you optimize yourself for something, you think would bring you a lot of traffic, but it’s completely irrelevant and you find yourself getting a thousand visitors a day who have no interest in what issue offer people do that at more and then you would believe.
After after we have a search engine friendly site design, the most important thing that can be done on the page on each page of the website is make sure that correct titles and meta descriptions are used that match the content of the site. It has to be targeted at specific search phrases that have been proven through research that you’ve done to be the way that people actually search for what it is you offer we can’t just assume.
We know how people search we have to go out and do the research as to how they actually perform the searches that they do that bring up the websites that they’re looking for now may toe tags may sound like a fairly complicated concept of people who aren’t Used to actually web design web development, but it seems to me it’s one of the simplest things to do for most effective return on your efforts ago with search engines.
It’S very simple, very obvious. There are a few rules, and most people completely forget about it by the time they get to that part of their web design. They’Ve spent so much time and effort coming up with good graphics and writing whatever their their information is the simplest things get missed and that’s where the opportunity lies for people who are paying attention for sure, which is all for naught if it’s not optimized, for the Searches well – and you know finally, an interesting thing about websites.
Is there never finished? You know that the final of three fundamentals that that I list for people is that always be considering that you have never-ending improvement in growth of what was originally unique content that you wrote, in other words, don’t go and steal a bunch of content from someone else And expect to do very well for the search, especially if you never go on to go back to that patient and work it over even more.
So you want to think of yourself as being a contributor to the web and not just adding more noise to all of that. That’S out there it’s a never-ending process, that’s for sure, as the Internet itself, and can you think of any industry that you have ever seen that it has revolutionized the marketplace so quickly is the internet? Look at what’s happened in just the last decade? Absolutely – and you know, I would bet that people from the 30s would say that direct mail certainly change things and it did back.
Then this is nothing more and nothing less than that. It just has the ability to reach people is like nothing ever before. What is a job like for a SEO specialist? Does it give you flexible time with your online work? Does it give you free time for some of the other projects that you might be working on? Oh absolutely, but I caution people that if you don’t enjoy the work that you do, this will be drudgery like nothing else, so very specialized.
The vital research and I like competing, and so those two things are what I spend the majority of my time doing. The writing of titles and descriptions and tweaking people’s content. So it’s congruent with that is the easy part.
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