Now this article topic, pretty much came from a conversation that I was having with one of my clients. We’ve been running YouTube, ask for his music articles and, of course, I’ve been running one ad domestic, so I mean US and Canadian traffic and then one ad, that’s international, meaning countries that are outside the US and outside of Canada.
Now the question that he asked me or the problem that he kind of brought to my attention was: hey man. I see all these new fans coming in from Germany and Russia and Mexico and all of these places that I am NOT at. How does this benefit me as an artist, and is it something that we really need to be doing now? This is a question that I get from a lot of artists, mostly those who are not informed enough to realize the benefits of targeting your music to countries that are not u.
S. Or Canadian based. So I want to get into some of those things pretty much give you something to think about on international traffic versus domestic traffic, if you’re one of those artists that feels that way. Hopefully, you come out as article with a change perception and you start to push your music to people who are not just where you are, but before we’re getting out of that coming. Follow me on Instagram.
I make sure to put my hat name on the screen. Come talk to me. Come engagement. You can give me some article ideas, all of that good stuff. Now, with that being said, let’s get right into it now, keep in mind, as I go through this article, that when I say domestic traffic, I’m talking about traffic in the US and Canada, I tend to just lump those two together and when I say international traffic, I’m talking about traffic from countries that are outside the US and Canada.
So if you’re, an artist who does not live in the US, then unfortunately, this entire article may not apply to you same concepts of the plot. I would still recommend that you read it just in case. You live in another country to kind of fit some of these things as I’m talking about, but I am talking about US and Canadian traffic. When I say domestic and like I said everything else might say international, so the first reasoning that you as the artist should be looking at targeting yourself to international, is that it is exponentially cheaper and the reason I say this is because the US and Canada are Such hot beds for advertisements not just for music artists, but also from major corporations and businesses who are trying to sell products, and they are also using Facebook Ads, they are also using YouTube ads.
They are also using some of the similar things that you are using to put your music out there and if you know anything about marketing in general, you know that the more people that are in a space, the harder it is to occupy their space and the More expensive, it is to not only get into their space but to also push us up to the top of that space, and if I had to put this into something more practical, let’s look at like a YouTube ad, for example.
Right now, I can run as two countries that aren’t us-based and get on average about a half a penny. Two, a penny per view cost on a YouTube, if I’m not targeting, if I’m talking solely international countries, now that same ad running to the US and running to Canada, if it’s optimized right, we do on average, two to four cents of view, a sin of view. If it’s really good, but on average, two to four cents of view and that doesn’t sound like a lot but as you scale up, that literally becomes the difference between hundreds of dollars, thousands of dollars, tens of thousands of dollars and then hundreds of thousands of dollars.
Just that little fraction alone. So I say this to say if you’re an artist with a small budget and you’re in the phase of your career, where you’re more so data gathering right, you’re, trying to just see who likes it and collect as much data on the people that do like it. So you can make better decisions, then it doesn’t always make sense to go with domestic traffic, because you’re going to get less data at a more expensive cost and it’s going to have less of an impact than if you have ran into somewhere.
That was not the US or Canada base now keep in mind, as I go through this article that when I say domestic traffic, I’m talking about traffic in the US and Canada, I tend to just lump those two together and when I say international traffic, I’m talking About traffic from countries that are outside the US and Canada, so if you an artist who does not live in the US, then unfortunately, this entire article may not apply to you same concepts that apply.
I would still recommend you read it just in case you live in another to kind of fit some of these things I’m talking about, but I am talking about US and Canadian traffic. When I say domestic and, like I said everything else might say international. So the first reasoning that you as the artist should be looking at targeting yourself to international countries, is that it is exponentially cheaper and the reason I say this is because the US and Canada are such hot beds for advertisements not just for music artists, but also From major corporations and businesses who are trying to sell products – and they are also using Facebook Ads – they are also using YouTube ads.
That you’re also using some of the similar things that you are using to put your music out there. And if you know anything about marketing in general, you know that the more people that are in a space, the harder it is to occupy their space and the more expensive it is to not only get into that space, but to also push us up to the Top of that space and try to put this into something more practical, let’s look at like a YouTube ad, for example.
Right now I can run as two countries that aren’t us-based and get on average about a half a penny. Two, a penny per view cost on a YouTube ad, if I’m not targeting, if I’m targeting solely international countries, now that same ad running to the US and running to Canada, if it’s optimized right, we do on average, two to four cents of view. A cent of view, if it’s really good but on average, two to four cents of view and that doesn’t sound like a lot.
But as you scale up, that literally becomes the difference between hundreds of dollars. Thousands of dollars tens of thousands of dollars and then hundreds of thousands of dollars just that little fraction alone. So I say this to say if you’re an artist with a small budget and you’re in the phase of your career, where you’re more so data gathering right, you’re, trying to just see who likes it and collect as much data on the people that do like it.
So you can make better decisions, then it doesn’t always make sense to go with domestic traffic, because you’re going to get less data at a more expensive cost and it’s going to have less of an impact than if you have ran into somewhere. That was not the US or Canada base now. The second reason that I would say go out: the International traffic is one that I can’t like definitively prove like. I don’t have too much hard hard data to say like this is for sure, but I’ve seen it enough through the things I’ve done to like be able to run with it, and that is that, for the most part, seems like international fans tend to engage with The content and the music a lot more frequently now this may be because they’re not here they feel like.
Oh, this artist is in another country. I don’t really get to see them or you know they may never come here. So let me show them how much I love them so, hopefully, one day they will consider coming to this country on their tours. I try to make their way out here. I see all the time like my ass, that get ran to international countries. For the most part, on average tends to get higher engagements than the ads that I run to the US now.
I think a lot is also has to do with the music culture of the u.S. Like know, keep the 100, where our music snobs here we’re pretty particular with who we give our engagement in our comments and that likes to, especially on the music front right, like You’re, not just handing out, subscribes and likes to just any artist right like you have to really really love the artist where, on the other hand, when you hit some of these countries that are not you know, kind of so so over confident in their engagement ability.
As we are, they tend to just throw around likes and comments and be very opening underneath the content and let you know what they think I’ve seen a lot like, I said: there’s, no. I don’t have any like hard data or special reports to show you. It’s just something: I’ve noticed from the campaigns, I’ve run us-based and international base, and it’s even to the point where I tend to expect a higher conversion rate from my international ass on average.
Like I said on average, then from our US and Canadian based ass, it’s just like I said I can’t explain it, but I see it and it does happen now. The third reason that I think that you should talk in international traffic is that, at the end of the day, these are real people who spend real money. Going back to the story of the client that I was working on with the YouTube ass, who know made me think of this article.
That was one of the points he made. He was like Cory. If I have a fan in Mexico, how can I make money from that fan? If I can’t get to him, I’m like man, you got mercs right, you have a story, he or she can still buy a t-shirt and get it shipped to them, and you can still make money from that person now what I’ve noticed a lot from, like, I Said clients who are a US base that get into the whole thing of running after these different countries? It seems like they always look at it from a standpoint as if these people aren’t real, like they look at the numbers in there soon there, oh just because a hundred people from Mexico coming it, it must be fake, as if Mexico does not have a thriving Economic system, just like we have here in the US, it’s crazy above my mind, so when you’re looking at this data when you’re looking at these fans from these other countries, like I said at the end of the day, they have the same amount of buying power.
They have the same amount of you know: potential clout on the internet. They have the same amount of potential to spread your music as any fan that is sitting around you and, like I said, going back to point two about how much harder it seems like your international fans go for you. I would even argue that their buying power and their online cloud power is a little bit stronger than a US base. You know I can think of several artists who went out and they built themselves up in international markets thanks to the work that their teams put into building on these markets.
They took that money because, like I said just it’s all green at the end of the day, they took that money brought it back to the US and then used it to build themselves up domestically. I can think of, like I said, a lot of artists from 6-9 to earth gain to gid to baby rose lots of artists and their teams are taking that approach going international first, making some bread then coming back here and spending all of that money.
They’re going to have to spend some pop themselves off domestically now there are countries that you should stay away from in certain situations. For instance, if you’re running a Facebook ad, you want to stay away from India and Indonesia and Brazil, and even some African countries, because those places are notorious for having clique farms, which is a whole separate article in itself. Just know you don’t want to target those places with YouTube.
It’s a little bit different um. There are places that you may want to stay away from, not necessarily because they’re doing like sketchy themes, but because you have to consider the buying power of the people that you’re targeting meaning, if you’re, targeting something like a third world country. Then, yes, you may get a lot of cheap views per you know whatever your cost is, but then you have to consider the quality of the people that you’re targeting are these people, people that are going to buy your music stream? Your music buy a hoodie buy tickets to your show, you have to think about all this stuff when targeting international countries.
Now, luckily, for you guys, I have a list of good introduce it to target and you can check it out in the link below for a dollar ninety-nine. Actually, now I’m just playing, I got you, I’m going to read the list off to you now these countries are high-quality countries, because they’re pretty much countries that are like the top music consumers out of every other country, so United Kingdom, Australia, New Zealand, Ireland, Norway, Sweden, Switzerland, Austria, Germany, Japan, France, Belgium, Netherlands, Italy, Brazil, South Korea and Canada, but kind of that goes back to domestic, don’t say: I’ve never done anything for you, so those are high-quality countries that you can target with your Facebook ads, which are YouTube ads and just in Your overall marketing strategy – you can go into it, knowing that you’re safely, targeting the space that, if you actually build up a substantial fan base there, you can actually do something with it.
You start to make a viable career out of everything. Now I would love to hear what you guys think in the comment section below have you ran certain ads or promotions to international countries? How did it work out for you? How has it worked out for you against 2007 promotions to here in the US or in Canada, like I said, drop that in the comment section below? Let everybody see what’s up, let them know I’m not shipping here right, like I’m, not I’m not losing my mind when I think this stuff outside of that, if you feel like you learned anything today, please like and share this article hit those post notifications as well As I wouldn’t want you guys to miss anything once again, my name is Corey and I see y’all next time.
My favorite musician as of right now.
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