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Online Marketing

5 Key Reports to Make Sense of Google Analytics Data presented by Jobber

This afternoon’s have Barrett Hall with jobber. If you’re not familiar with Java. It’s a cloud-based tool that helps organize field service based businesses and john r assists was quoting team management, scheduling and invoicing. Barrett Hall is the marketing manager for Java and works with the jobber team to help make sense of their data thanks everybody for joining us on this demo, like Austin, says I’m, I work with jobber and we we work with companies, field service companies, so basically companies That are stationed quite often out in the field and for residential or commercial cleaners, that’s most of them, because they’re they’re doing their business out in the field and our company.

It’s a cloud-based business where we’re trying to save our customers, time taking manual, invoicing processes and manual scheduling processes that have quite often been in pen and paper or again, those those manual processes and make them more automatic, save time and that’s what our software is really Good at so we’re not here to talk about job, or so I won’t spend too much more time there, but did want to give a quick overview at the end of the webinar.

I’r happy to answer any questions about jobber and we will be sending out an email to to those of you who are on the call um just with a bit of a discount for your first few months of job or, if you’d like, to give us a Try or if you have any questions, we’re always available for a demo or happy to talk through the software, so I’m Barrett, that’s that’s my mug! That’s my face. I get to use a lot because I work a matching shirt um to the backdrop on picture day.

Apparently, but I am the marketing manager with Jabbar and i’ve been working in digital analytics for a number of years. One of the things I love about the online space when it comes to your communication or your marketing is that it’s so measurable. Obviously, with Java, we do a lot of online advertising as well as offline, but that challenge of, if you take out a flyer in the local newspaper, measuring that is far more difficult than with your online ability to look at the analytics.

You can see exactly where what advertising traffic sources people came from and how they contacted you or submitted a quote or ask for a quote story or gave you a phone call. So that’s one of the things I love about analytics and in particular digital. So we’re going to dive in now Austin we’re trying out a new thing where we’re going to do some polls with the webinar. So we’re going to put a poll on the page that correct us and just quickly ask the attendees.

How often they look at google analytics, so I’m seeing the poll hoping everybody else is so how often you check your Google Analytics data select one of the following it, and this is something that there is well, certainly with an anonymous pool, there’s no right or wrong Answer but even um yeah, even when I’m talking to you, know in past when I was talking to clients or when we’re talking at job, or there is no perfect answer for this other than just having a general idea of where things are and then we’re going To get into some of the different reporting analysis, give you a few seconds to fill that out and I think Austin the control is with you.

Is that correct perfect? So the first thing I’m going to talk about is reporting versus analysis. Um reporting shows the data analysis, provides action items on what we can do with the data. So this is one of my big complaints with google analytics, and this isn’t really. Google analytics is fault, but there is just so much data and so quite often when users go in there for the first time, it’s so overwhelming it’s it’s kind of paralyzing.

You don’t know what to do with it. So quite often you’ll see people just pick. A few numbers and we’re going to report on it, but that doesn’t really tell us what it means um. It doesn’t tell us what has worked in the past or what we should change up in the future. So we’re going to go through five reports that we’ve got a hand-picked. That would be good for cleaning businesses that will help drive action because really we’re not just trying to create a cute report or we’re not just trying to have a bunch of numbers on a screen.

That’s going to impress somebody we want meaning and, and that’s what we really want to focus on. We want to focus on the analysis so with that, and this is on the same tone. We’ve got vanity metrics and awesome metrics, so our managing metrics are kind of the metrics that you see right when you log into Google Analytics, and they don’t really mean anything. They don’t tell you how to change your website or how to change some of your communication strategies when you’re getting people to your site, then there are awesome metrics that actually mean something they actually indicate.

There is some success in your business or your website is doing what you want it to do. So. My favorite examples of vanity metrics are pages per session and pageviews. So you’re going to see this typically when you first log into Google Analytics depending how your dashboard is set up. But you’re going to see this pages per session metric and that kind of implicitly implies that the more pages per session the better.

But if you actually step back and think about it a little bit, that’s not true for a lot of your cleaning business websites, I’m making an assumption, but you want customers to log onto your website. You want them to maybe check out your services page and maybe go to a contact page. Maybe they log on to your homepage right away and go straight to the contact page. That could be a really successful visit and they’ve only visited two pages.

Conversely, if somebody takes eight pages per session to find out how to contact you or find out what it is, you really do or what services you offer we’re, not providing a very good experience. So to me those metrics don’t really mean anything. On the other side. Awesome metrics an email signup, so this is something that’s very tangible. Let’s say, you’ve got a newsletter on your website and you’re, hoping that people are going to sign up how many people are signing up.

These are the people that we’re going to talk to they’ve engaged with us. They want to hear from us. It’s a similar note could be a form submission requesting a quote or just a contact us submission, so the email signup form submission contact us. Those are awesome. Metrics, that’s what your website is meant to do is get in touch with your customers. Revenue is another good one, you’re going to see this more with ecommerce sites than with cleaning service websites, but not said we can still tie some revenue to your goals.

Let’s say hypothetically, i’m going to throw out some numbers here, one out of every three people that submits a contact form it converts into a paying customer that customer your average customer is about one hundred and fifty dollars. We can assign a value to each form submission, so in that case it would be fifty dollars per form, submission really, whatever it works out to be, but that it’s real meaning.

That means so much more than pageviews and then lastly, goal conversion rate. If we’re going to use the example of the form submission and we’re going to be using that fair bit throughout this presentation, how many people are coming to your site and are doing that that one action we want them to do so in this case four point: Seven, seven percent of people are coming to your site and filling out a form, and then we want to start asking questions about.

You know seasonality. We want to start doing some segmentation, and that brings us into the next slide, which is segmentation, so data in aggregate doesn’t give us much to work with we’re segments, and segmentation is a great way to identify actionable insights. So what I mean by this, if we’re looking at our conversion rate on the last slide I’ll just stand back there, a 4.7 seven percent. How can we segment the data I people on that are coming from facebook versus Google search? Are some of those people converting at a higher rate are what kind of seasonality can we compare? You know September in October to the summer months of july in august, are we seeing ups and downs there and that can help you make decisions um? If you know, if you can learn from this, and you can put your money in a better place when it comes to your marketing efforts and not just money, your time, which is always very valuable and there’s never enough of it, so we’re going to set up Your goals and we’re going to do one more poll, because I’m curious about this one in terms of how many people have set up their goals in Google Analytics if they do go into a Google Analytics semi-regularly.

So Austin. If you want to put that pole up, we can do that. Oh, let me just say that I presented as a presenter rights back and let me give it back to you so goals those ways that we can get away from vanity metrics and I’m going to quickly show how to set them up in Google Analytics. There’s lots of documentation on how to set these up show my screen. So if you do have questions, there’s I’m certainly available to help with this after the call, but I’m going to do a quick high-level how to set it up and again setting up actionable goals.

How many times was our price and guide downloaded? How many times did somebody fill out a contact form that means so much more than things like page views or even average time on site so and also, let me know when you’d like me to take over again. I think we’re showing my screen right now. Oh good, go ahead. I my screen shows the poll bang-up, but I guess that’s: that’s incorrect! Um! Okay, let me go ahead and close that go ahead.

Her. It sounds good, so I’m going to get out of the presentation for a second and I’m going to go over to my google analytics account this actually isn’t. My google analytics account it’s a friends whose we’re just we don’t have any real data in here right now. It’s what we’ve done the account, but when you log in you’re, going to see these tabs at the top home reporting customization and admit you, click on the admin side and then over here on the right-hand side, the third column, there’s a goals, button or a goals, Link so you’re going to click that we don’t have any goals in here.

So you’re just going to create a new goal and it’s really straightforward. We can pick a template, hit, continue and then again, because a lot of the sites that we’re talking about a lot of people that are on the call today are going to be lead generation type websites. You want people to contact us, so we’re going to call this goal. Contact us form submission, so I’m making an assumption that you’ve got to form on your website.

You might have to talk to the person that manages your website or your webmaster to get that on. There but there’s lots of great three tools, including Google Forms. I really like wufu um, where you can embed a form on your website and then once the form is completed, you can send somebody to a Thank You page. So that’s what the goal is. We’re going to set up you click destination and you hit continue, and basically what that means is anybody anytime.

Anybody hits that destination URL. So in this case will say, says thank you um, so Barrett’s cleaning service com, /. Thank you, then we’re going to see a goal fire off in Google Analytics and not something we know is, is a great metric, a great visit, a visit that had some value, you can add a value to it. I’r going to add $ 25 is how much I value each goal submission and then you can save this and that’s it.

So it’s a little daunting because when you get here, you’ve got all these different things. You can do, I’m not a web developer. So I find it overwhelming sometimes, but just know that you just have to go to the goal. Screen create a new goal, and – and that’s it so now that we’ve got our goal, set up we’ll head back to the presentation – and this is why we’re all here is five actionable or five analytic reports for a cannibal insights.

Again we’re going for our captain on. Instead of our vanity metrics, but they’ll really mean anything for us, so the first report I’m going to look at um, it’s a bus or a technology. Well, however, you want to move it it’s just time and also not just you know. I think thank you not on mute, we’re getting a little bit of keyboard in the guys from that problem at all, so on all the slides and I’m going to share the deck with everybody in the email we send out.

There’s this, how do you get there? So we’re going to go audience mobile overview and i’ll just show you the kind of this first one may be the first to right here, on the left, hand, side audience mobile overview and then the data you’re going to see here in the center part of the Screen is going to be the data that you see on this presentation. So what we want to learn here is what devices our users most likely to use when accessing our site and then based on our real metrics of with this particular set of data.

We’ve got the email signup goal, but let’s pretend it’s the form submission goal. Our certain device is underperforming. We want to ask our our conversions geared towards all devices, so when we ask what devices our users most likely to use when accessing our site, that’s really important. You know five years ago in web smartphones, we’re very new, so websites were did lock, designed to be desktop friendly people, weren’t thinking about accessing the web on their blackberry or iphone nearly as much five years ago as they were today.

So the first thing I kind of want to look at is how many sessions – and this is pretty unsurprising – we’re seeing a lot of people visit the site through mobile. A few through tablet – that’s a very surprisingly known, low number, and then you know about half the other half on desktop. So if you are seeing that on your site, a really big percentage of mobile usage, you want to make sure that your site looks really good on mobile.

So you know this is something that Google Analytics can’t tell you. This is where that analysis comes in open up your website on your phone on your tablet on your friends phone check it out on a few different devices. This is something your web developer should be able to help you out with you want to make sure that if you know half the people are visiting the site on mobile, then you want to make sure that you’re providing a really good mobile experience.

Getting on to the other question of our certain devices underperforming, this is quite a good conversion rate of five percent for an email signup. I didn’t. I know with with this particular analytics account the page and the communication was really geared towards signing up for an email newsletter, so you won’t often see if this high, but one thing we’re seeing here, is it’s great on so based on this data, I wouldn’t say That there’s a lot of changes we need to make, but it’s important to note: if this number seven percent was more, you know, half a percent and both tablet and desktop was above three percent.

We would know that there’s a bit of an issue there. We want our mobile device performing just as well as every other device, because it’s making up almost half of our visitors that are visiting our website. I would, with this specific set of data, I would actually ask the question of: why is it performing so good on mobile compared to desktop and again? This is something that Google Analytics can’t tell you.

You have to do a little bit of investigating, but I’d want to know I, when you land on the site on a mobile, are there certain? Is there certain messaging or calls to action that are driving this conversion rate way up? And if there is maybe there’s something we can mimic on desktop, so there’s no, no perfect. One answer, and I think that’s a really fun part of analysis and Google Analytics is Google Analytics, will put you down the right road on the right path and then you’re going to have to do a little bit of investigating.

So with each one of these reports. It creates more questions than answers, sometimes, where the questions we want to ask is: should the site be updated to be more mobile-friendly or responsive? Should there be layout changes on certain devices? So again, that’s kind of talking about how many visitors are accessing by different devices and and how our conversions are working on. Those different devices will move on to report number two, and I will just make a note tube that if I’m going too fast or even if you’d like me to speed up, feel for that, just send a note in the the webinar chat and I’m happy to Stop at any point and answer questions, the entire presentation will take about 30 minutes just over.

So I know we’ve got an hour book, so we do have lots of time to answer questions if needed. So our blog source is very similar to our technology report or our device report. In that it looks very similar. It has a lot of the same data, but now we’re segmenting not by technology, we’re segmenting by how people arrived on your site again, how do you get there? It’s in that left-hand, sidebar acquisition, all traffic blogs, and so we’ll just go through each of these blogs.

What they all mean direct means somebody typed your URL directly into their web browser, so wwta leading service com referral means that somebody clicked on a link that was on another website. So I’m giving this presentation today, the folks at cleaning business today will have the presentation up on their website or on a youtube link, and if somebody comes from one of those links to beget jabra.Com website, that’s a referral social pretty self-explanatory.

If somebody visited your site but immediately came from facebook, twitter linkedin, even Yelper tripadvisor, that will be categorized at social and we’ve got paid, search and organic search which I’ll quickly touch on I’ll, actually um oops, just leaving the presentation here. So what paid search is so? I’r going to look up cleaning businesses Edmonton, I’m based in Edmonton up north in Alberta in Canada.

These are all paid advertisements. You can see them from the ads right here and everything along the right-hand sidebar is an ad below this map and things included in this map. These are organic results. So when you hear people talk about paid and organic, that’s what they’re talking about so we’ll go back here. So we’ve got paid, search, organic search and then we’ve got email. So if you send out an email blast through something like MailChimp campaign, monitor industry, mail out, there’s lots of great third-party services to send out email blasts.

It will be categorized as email, so very sorts as you’re going to start to see some patterns. We’re going to ask similar questions in terms of what is underperforming and what can we learn from? We want to know when we’re looking at this, how were users finding our site and then what blogs and sources are driving valuable traffic and then what blogs and sources are driving less valuable traffic. So I think something that I find very interesting when looking at the set of data is out so much of it.

You know we start at the sessions, so much of the traffic is coming direct, so that means that they’re actually entering WWE arts cleaning service com into their browser. So what that kind of means is we’re talking to people that are already aware of our business, and we want to you know, that’s great. That means that we we have some good retention and and customers like us, because that’s driving a lot of traffic.

But what about these other ways where we can talk to people that aren’t actively searching for us um things like organic search? You know we want to be targeting things like cleaning services, Edmonton, not just Barrett’s cleaning service, so noticing that I would begin to ask questions about. Why is all this other traffic, or where some of were we falling behind in certain areas, organic search? How can we get our organic search? That’s a good question for your your SEO person or if you have an in-house marketer, who does a lot of search engine optimization, that’s an important question and then, of course like, like the last report, we’re going to look at what blogs and sources are driving valuable Traffic, so right here, organic and paid search.

Our search traffic is driving really great traffic, so this would, you know, say it amplifies what I would say before when we were just looking at this. Not only are we not getting very much traffic from this? This is, these are great visitors. So how can we increase our reach in organic traffic? Same thing with paid search, great conversion rate? How do we get our paid advertisements in front of more eyeballs, and you know there’s there’s not one simple solution.

Unfortunately, it’s not just increase the budget. There might be some different strategies there, but again analytics can get you on the starting point to do some analysis or make some really good decisions, the one that is really a way out of left field here is the referral traffic as a terrible conversion rate. But it’s driving the second most amount of traffic. Now that doesn’t mean your referrals are no good in this particular instance.

Maybe the referrals are you just had a job fair and people are coming looking for a job, so they’re not going to fill out your request. A quote contact form or sign up for emails, but it is worth investigating. Sometimes you can see through referral traffic you’ll see some spam sites get in there. So that might have been what happened here. We don’t have the answers right now, but it’s something worth investigating and something to be aware of the thing you really want to avoid is, if you spend a lot of time getting guest posts on another blog and you think it’s really valuable.

This data will tell you it is, or it isn’t valuable. So then, you can reallocate those resources, whether it be time or advertising spend and with all these guys too, if you click into the links, if I were to click into referral here, it would show me the actual referrals I can be social here. It would show me which blog weatherby, Facebook, Twitter, Linkedin, etc. So again, what are we looking to learn? Can we increase our reach through profitable and engage blog, so we’ve coupled that with one increase that through paid and organic search, and then we want to understand why the less probable blogs aren’t work? Should we focus less on these, and so that’s that’s our questions with that referral.

What can we do to increase the profitability of that blog, so we’re going to move into location overview? This report will go a little bit quicker. How do you get there again in that left-hand, sidebar you’re, going to go audience geo, location and further dimensions, and when you get to that report – and actually maybe I’ll, show you quickly when you get to this report, so just nigga audience geo-location you’ve got all these Different dimension, drill, downs, so country city continent stop continent, and so you can determine what’s best for you now being in cleaning businesses.

The reason we want to do this is we want to find out what city people are accessing your site from. If you will only serve in one city or one state or one province, because I’m Canadian, we want to make sure that we don’t have too much traffic coming outside of our region um. I suppose it’s totally fine if chocolate is reaching you from another region, but we want to make sure that we’re not spending a lot of time or money to acquire that traffic.

So, just knowing that you’re you’re reaching your target market in your target city is very important. Another thing that we can learn here are our offline efforts, driving users to our site, so an example that we use sometimes with Jabra we visit trade shows and the trade shows are not in our home office. We like to see if there is a spike during the time of the trade show out of particular in a particular location on when we are at the trade show just to see if people are engaging with us and that helps determine if the trade show is Valuable for us to be a part of, and again this all comes back to not just putting numbers on a page, but it comes back to making decisions, owning your marketing decisions and cost and all of those sorts of things.

So. Lastly, her the action items and questions we want to leave with should any of our targeting efforts, be changed or altered to more effectively reach the correct audience. So again, this is a sort of thing. Let’s say: you’ve got something going up in the newsletter and you’re told that it covers one city keep an eye on this location overview. Do you receive a traffic spike when that newsletter goes out or that advertisement? That newspaper goes out? If you do great, then you know starts a segment.

Where is that traffic coming from? If it’s in your ideal target market perfect, maybe it’s something we can run again. You can see the conversion rate I if it’s not, and if all the traffic that is being driven is in the wrong target market. You know too, probably not invest in that form of advertising again, so we’re going to go on to the fourth report. This is maybe my favorite report, which is a really nerdy by mistake, but I’m a data guy, so I’m allowed to be very occasional again.

How do you get there? Everything is going to be in that left-hand sidebar when you’re in analytics you’re, going to click, behavior, site content and landing pages. I’ve glued up the landing page just for the data, I’m using again a friend’s website and want to be respectful of his data. So I put the job or green right there, but what a landing page is – or at least what Google Analytics defines a landing page has – is the first entrance to your website.

So you know we I like to use analogies about the website, be near your store. It’s your place to make a first impression, and you know to look at this report. We see this top one, which is the home page, gets all of these sessions these. This is the first page somebody sees when they land on your website, but these are all the other pages that people have been landing on as the first point of contact to the website.

So if we go back to the store analogy, we’ve got one front door, but, unlike a brick-and-mortar store, a strip mall or you know, on the street, you’ve got an infinite potential for side, doors and those side, doors and those side. Entrances are just as important, potentially as your main door, and they provide customers with a first impression, and so this report allows us to see how people are finding you, what their first impression is.

So what we really want to learn is what is the first impression we are presenting to site visitors? What entrances are bouncing and i’ll talk about bounce rate in a second and what pages are driving more conversions are underperforming on the conversion dry. So with this set of data, I am not too concerned because you know: we’ve got 1100 out of 1400 sessions came through the homepage, so it’s really.

We want to make sure that our homepage is providing a really good first impression, but let’s say that this second page wasn’t 97. Let’s say it was something closer to 600 and we weren’t aware of that. It wasn’t designed to be an entrance page, but all of a sudden lots of people are coming through this entrance page, it’s great to be aware of, because then we can look at the messaging on that page and is that messaging geared to somebody who is entering Your store or getting to know your business for the very first time.

That’s not to say you should redesign every page on your website to talk to somebody as if they’re seeing your site for the first time, but you just want to be cognizant of that. I provide a little bit of context if this is a service page, for example, don’t just jump into and being a little silly with this example, but don’t just jump into our services are and then just lift list them out provide a bit of context.

Birds, cleaning service provides, you know, x, services in the edmonton area and then go into some more detail. So it just provides that a nice bit of context. So we really want to manage that first impression for those visitors or for those pages that are seen a lot of visitors again for this data. It’s not a great example but check your in Google Analytics data and it can help you make some decisions.

Another thing we want to learn is what entrances are bouncing site visitors, so bounce rate is defined as any visitor or any session. I should say that enters a page on your website and then leaves without doing coming. They could be on a page 43 minutes, but then they could just leave and that’s considered a bounce. So it’s a bit of an imperfect metric, but I think it’s really valuable when you’re looking at your landing pages, because we don’t want people to leave right away, we want them going on to a second page or a third page.

So you can look at these bounce rates and start to say: okay, we want to lower our bounce rate. We want to provide that good first impression. How can we do this and you look at your high bounce rates and you’re able to make strategic changes based on that, so this one this one obviously shouts out. We’ve got a 76 percent bounce rate right here, um for this, I’m not too worried about it, because it’s such a small sample of data – that’s bouncing, but let’s say there were 600 entrances here.

Seventy-Six percent bouncing is a big issue and something we would want it correct. The last thing I’ll go into with these landing pages, is: let’s look at the email, signup conversion rates and figure out how to drive these up. So again, this fourth page is doing a pretty poor job. You know more than three-quarters of the people that are seeing this page for the first time are leaving right away and nobody has signed up for an email or filled out a form or whatever our goal will be.

So that’s where this report is really great. So what do we want to do from here? We want to update our underperforming entrance pages again we’re defining our underperforming pages by a high bounce rate by a poor conversion rate, and then we want to look at the high interest pages and make sure they are the living delivering the correct or a good. First impression, the last last report I’m going to go through is a little bit of an advanced report and that its search engine query.

So there is a little bit of setup required on this report. You need to hook up your google webmaster tools account to your Google Analytics account, but I find this report once you do. That is very valuable. If that all sounds overwhelming, the idea of hooking up a Google Webmaster account to your Google Analytics account. I it is something that your your web person should be able to help you with, but there’s also some really great documentation.

Online google has a great documentation that can walk you through this step-by-step. So what do we want to learn from here are actually i’m just going to back up really quickly and talk about this, for what we want to learn. I’ve blocked out these search queries. So this is what people are typing into the search engine to find your site, so whether it be edmonton cleaning, business or Barrett’s cleaning business.

This is what people are typing internet search engine impressions is the number of time within your given time period. Whatever that has selected in Google Analytics impressions is the number of times that somebody has seen that on their screen. Clicks is the total number of clicks to your website. Position is how its ranking on the search engine and click-through rate is the percentage of people that are clicking through your display on the search engine results page.

So what do we want to learn? We want to know what search queries are driving traffic to our site. What search queries that we expect to see on this report that are not driving to our site and what pages are ranking well, but have a low click-through rate. So you know what queries are driving traffic to our site. We expect to see our branded term, but not not just our branded term, some more generic terms.

So I’m coming back to the example of barrett’s cleaning service. As my company and I do business in Edmonton, we want to see some more generic things like Edmonton cleaning services, residential cleaning services in Edmonton. We want to see some of those queries in this report and, if we’re not seeing those – and this goes back to that second report – we looked at both the traffic acquisition sources.

We know these are things that we can work on. We can write content on our website for this. We can talk to our SEO person or a marketing person, develop content. Maybe there’s some technical SEO things that are an issue, so we want to. We want to fix that. What search queries do we expect to see? I just covered up come on this report that are not driving traffic to our site and then this one I find really interesting.

What pages are ranking well but have a low click-through rate. So something like this guy here, it’s ranking on the first page of Google. It’s in the seven on average, in between the seventh and eighth position, and it’s got a lesson. One percent click-through rate: these clip your rates up here quite high. Those are mostly brand into terms, but this guy right here – and even you know this one in the fourth position on this table.

It’s ranked really high, but the click-through rate well below the average of these other three. So what can we do here and i’ll just show you an example. If we go to back to google, we want to make sure that this title and this description are looking really good. If we’re ranking well, that’s great, but that’s only half of the puzzle. We want to make sure that whatever our copy is right here is encouraging people to click through so um.

You know I’m just trying to do like this is one and I don’t think this persons on the call. That would be a quite the coincidence, but I don’t wan na pick on this person, but it says best house cleaning service services with the edmonton sherwood park. I live in the area, so I know its sherwood park. That’s an ok title, but then it starts to get looking for cleaning services in your area. There’s dot, dot, dot, read our blog posts.

You know what services are in the area. Is there anything you can do to clean this up? We don’t want to see these different dot dot dots. Instead, we want to see well form sentences and you can talk to your your SEO person and they can help you write really good descriptions. Make sure that things are looking really good. Things aren’t cut off, even let’s just see if I wanted to do residential cleaning services.

Edmonton super some other examples here. Cleaning services edmonton mulling made like this is a great example of one everything’s one clean sentence: nothing’s getting cut off. I know exactly what to expect when I click on it and then, when I click on it, I should be happy with whatever is even on the page, so we’ll go back here. Should there’s just one more bullet point about our action items? We want to update on how our pages are displayed on search engines.

That’s a bit of a typo update our how updating our pages are displayed on search engines and then we want to use these queries as inspiration for new content. Are there any queries where your ranking 15, for maybe we should write new pages and more developed content? So you can get onto the first page of Google. Is there anything that’s missing here? If so, we want to write content right service content so that you are displaying on google.

It is a bit of a long-term strategy. Everything that search engine optimization is, but this Analytics report will get you get. You started and get down the right path. So I am I doing for time. I think I’m doing. Okay, 140 we’re at 3.6 or 46 minutes n, so you’re good, perfect! Well, that’s! I went a little longer than I was anticipating, but that wraps up our five analytics reports and I left a few minutes if you’ve got questions about jobber.

If you have questions about analytics or even just anything, really digital strategy, I always loved nerding out on this stuff, so happy to answer any questions that may have popped up. Give everybody on the call a few minutes if they would like to join the call and, if not, which is totally fine. I think I have a question hand rise from Catherine Douglas. Oh okay, so your question came through your number.

One keyword is not provided so that that’s a great question, so actually I’m going to go into this now, unfortunately, there’s no data, but hopefully I can. I cancel yeah. So will yours when you’re not provided information, you’re going to go you’re, seeing acquisition all traffic blogs, which is that second report we looked at and then, when you click on organic search, so i’ll just quickly show you what this report would look like when you click On organic search, it’s going to bring up a list of all your keywords that are driving traffic to your site.

This is a different report and, to be totally honest, I’m a little confused about the ins in the outs of it, but basically Google has stopped giving us all that keyword data in analytics in that report, so how you want to access. Your keywords is by going through this guy, so it’s um, I’m sorry! I didn’t update this, so this is incorrect. I will update this before. I send it off, so you are going to have to go into acquisition, search, engine search, engine, optimization and then queries and when you click queries, this is again a dummy account.

You have to set up the webmaster tools, data sharing, but it’s actually a really simple prod process, especially for you know, if you’ve got a webmaster there, somebody who manages your website, it’s really just a couple snippets of code that Google provides to you that he just Put in the butter of your site and then you’ll get that so. Unfortunately, Google has made a trickier that not provided I came in in the last three years and basically will logged into google and do a search query.

So if you logged into gmail or google plus that data is not shared in analytics, so hopefully that answers your question, it’s kind of a bad answer. I wish it was easier, but you’re just going to have to use this search engine queries report. So we’ll give you a few more seconds to raise your hand and then I will just say: I’m sounding a little bit like a broken record, but I will be sending out an email on later today or tomorrow.

I’ll send you a link to Java. So you can check it out, we’re really proud of our software and we found it’s really good for for companies like cleaning service businesses on little things like batch invoicing. So if you’ve got clients that you visit every week – and you have to do you know a couple hours of invoicing and every week because you’ve got all these reoccurring. Invoices we’ve got a great batch invoicing tool.

So you know that two hours of invoicing is really done in the click of a button. So so it’s a pretty great time saving measure something we’re super proud of so I’ll. Send that out, it’ll have a link or it will include a download of this deck. So you can review that I’m happy to answer any questions about analytics or jobber. So I’ll include that in the email and Austin. If there’s no more questions, I’m happy to to end the webinar


 

By Jimmy Dagger

Find out my interests on my awesome blog!

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