Okay. What’s up, I’m at one of my listings: it’s a two-bedroom on the beach for 550 and I think you should take this moment to click Subscribe and hit the bell, because I’m posting new articles every Tuesday and Thursday to teach you how to get listings. Just like this one, all right in my house now – and I want to go through these five real estate marketing ideas that you never thought of, I’m just going to jump right into it here.
The first thing, a marketing idea for real estate, that I want you to start doing right now today is I want you to take your entire email database of all of your clients. All of your past clients. Internet leads all the emails that you have and I want you to create a custom Facebook audience with that with those emails, and what that does is is it creates an audience that you can name. It can be clients, it can be.
You know whatever you want. It to be – and it’s in your Facebook audiences now when you run Facebook Ads, you can run ads straight to those clients right and your dollars will be going just to those people in their Facebook feeds. Okay, so that’s big, because you know that every dollar you spin on facebook advertising is going to go straight to people that already know you or have heard of you or in your database getting emails from you, maybe or whatever the case may be.
This is huge because it builds brand recognition, they see your email and they see you on Facebook now they’re, seeing you in both places, if they’re not opening up their email right, but they are looking at Facebook. They’ll see you there, so this is big. I think a lot of your leaving money on the table with this okay tip number two is to combine your Instagram profile with your facebook business page and, if you don’t want to do that, create a second Instagram account just for your real estate business and combine That make it a you know, switch it to a business account and connect it to your facebook business page.
That way, when you’re running those Facebook ads to your custom audience who are already your clients, you can simultaneously run those same ads on Instagram to the same people. I think this is amazing, because now, if someone, if one of your clients opens up the emails great, if they don’t open up the email and they’re on Facebook, they see you there if they’re, not opening your emails or on Facebook but they’re on Instagram, they see You there right and if they open the emails on Facebook and on Instagram, they see you everywhere.
This is big because I run Facebook ads connected to the Instagram account every day. I have something running to my clients and so every day, they’re seeing me and it’s not always about real estate. It might be about a good place to eat. It might be about an event in the area. I’ll do another article going deeper with these ideas, but for now I just want you to know what these five marketing ideas are.
This third marketing idea is something that I’ve used, maybe three or four times, and it’s giving me huge exposure. Okay, I’ll go, Facebook live and it’ll be a short, maybe one-minute live article, maybe a minute and a half of the most and it’ll. Be me thanking everyone for the support and and love over the years and how much I care about everybody and how now I’m going to give $ 100 or $ 50, or maybe two different gift certificates to two really nice, restaurants or one really nice, restaurant and All they have to do is comment like and share this post, and so what happens is is on Facebook live, and I tell everybody how much I care about them and if they ever need anything in terms of real estate feel free to reach out I’ll.
Do everything you can do to help them, and what I want to do for you guys is. Is I want to give away this gift card? I’r going to pick a winner in three days or two days or, however long? Do you want to make the contest for and you’re going to say all you have to do is like comment and share this post. Okay from there. What happens is you can go, live from your business, page or or your personal profile, and so either way? It goes if you do it for your personal profile.
You need to share it to your business page. If you’re doing it on your business page, then you’re good right. You might want to share it to your profile. Just so all your friends and family see it as well, but from your business profile you’re going to boost it, you’re going to boost it to all those clients that are in that that list right, you’re going to boost it there and you’re going to boost this.
To everybody in your area, the general public, you can target the demographic you want, maybe twenty five year olds and up – and you know whatever the targeting you want to do for your area, but target and and run this ad. You boost this post to your clients. Your database, your custom audience that I just talked about and to the general public in your area right and what happens is every time somebody shares that the views start climbing higher and higher and higher.
I had a article that was 15,000 views because of this, and so those 15,000 views saw me saw that I cared about. People saw that I was in real estate and I’m here if they need anything at all and in the text above the article. I put you know my name, my company, my phone number and all that stuff, and I put the details of the contest when I’m going to announce the winner and then, when the day comes to announce the winner.
You know I just announce it. I actually edit the post, I put it there. I put it in the comments, I tag everybody and then I make sure they get the gift card or whatever, and it’s giving me huge exposure. So that’s a really good one. The fourth marketing idea I want to give you guys is to do a weekly email every single week on the same day of the week forever to your entire database. This has been the glue and the foundation that has held my business together, and it keeps me relevant with everybody in my past in terms of real estate, and they know that they can call me – and you know I’ll – go over the top two to make sure That you know everything is good and I’ll do anything for them to help them, and they know that so they get this weekly email every single week on the same day of the week forever and what it does is it grows those relationships deeper for you.
Without you having to really put in the work of calling all these people back, because when it’s it it’s consistent, it shows how dependable hard-working professional knowledgeable that you are and that’s what people want to see comment below. If you like, the first four ideas, tell me what you think of them. Tell me if you know you’re going to use them and put them into action. You know type. Yes, if nothing else to tell me that you’re going to try one of these ideas, so the fifth real estate, marketing idea that you’ve, probably never heard of, is run ads and Instagram stories.
Instagram stories is really big right now, people, it’s really growing. People are really reading it. There’s 800 million people monthly users on Instagram, 300 million of them are reading the stories and it’s growing. This is also somewhere where there’s some underpriced attention, because Instagram is still trying it out right. It’s still new into the market, and when things are new, it features are new and and the way different platforms run.
Their ads is a new situation. That’s when you really need to take advantage of it. For example, back on Facebook life first started when you went live it sent it to everybody. There were people get an eighteen, twenty thousand views just on a regular Facebook live where now you get a hundred right or two hundred or something like that. So in the beginning, stages is when you see the biggest growth – and I think Instagram stories ads in the Instagram stories is something you really need to take advantage of and you can create those stories in the Facebook Ads manager.
So those are my five real estate marketing ideas that you’ve never heard of click Subscribe. If you liked what you heard and give me a thumbs up all of my real estate. Coaching programs are a hundred percent free there’s a link below in the description for that. So let me know if you guys have any questions and we’ll talk to you soon.