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Online Marketing

Sharing Tips and Tricks for Engaging the Public- Elizabeth Bollwerk

So we’re hoping it all work out as we are. Quite so with the introduction of the internet, obviously, our Gail just have a lot of options for engaging new audiences and also new ways to engage old audiences. However, one of the challenges of that is that the digital platforms were using for engagement change constantly.

So this kind of fun map from 2010 shows a lot of different social networks. But if you look at you can see, a bunch of them are already kind of fading into oblivion. That’s very so much so in case. So that begs the question of how does archaeology maintain sustainable engagement in the digital realm, and there have been a number of studies on this, both in technology in the cultural heritage scepter and one of the things kind of floated to the top? Is that one way to really be able to engage your audiences? To really know that know the community are trying to engage and what? How they’re, using the resources and digital resources are creating more them, and three of the kind of primary questions of some of these research projects have been whom do you want to engage? How do you want to engage them that are you measuring, if you’re being successful with that engagement? So when project I’m working on the Chinese? This approach is the redesigned for the Society of American Archaeology public web pages, so these pages were developed in the early 2000.

90S early 2000s and we launched in 2006 and have been a hugely successful portal for the public to engage with archaeology, the hundreds of thousands of visitors, and it’s reached many many audiences when it was originally designed. It was sister region when he’s 27 different audiences of Soviet Bobby’s, a huge goal, and it was meant it was designed with the with active feedback from its audiences so going out and talking with them about what they wanted to see how they wanted to use the Resource and so on, so the last question is: how can we tell if it’s exceeding has kind of changed in this goal in this realm of vigil technology want to point out and what the essay is trying to do.

The board is decided they want to redesign the web pages to beat any kind of technological standards. So they’ve asked the members of the public education committee, including myself, to provide some recommendations, and so what we’re doing is we’re trying to create a method of engaging our audiences to better know what they want. What’s on the website and what could be there, and so we decided to use this approach.

That’s been advocated by number of digital cultural heritage, researchers that really combines both qualitative and quantitative methods, so, in addition to using traditional, google analytics like you’d, be leaving pageviews time spent on page bounce rates. We’re also doing things like a Content inventory which goes through every single page, to figure out what’s on there, what’s still working and then during an analysis of what content is currently still available.

Taking all that, and my user survey, which be coming out in some are followed this year to do a deep dive and she’ll play our audiences to figure out what do they like about it? What don’t they like about it? What could be added in the future? Three design so we’re helping my integrating these two approaches that really be able to get a sense of who our communities and to better serve them with the next time on the site.

But, as I said, it’s very much in progress. But if you’re interested in learning more or you’re interested in answering the survey which week with logs, we know this is the community we’re talking to you can contact me if you want a piece you


 

By Jimmy Dagger

Find out my interests on my awesome blog!

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